KR20160069176A - Advertisement system and method using user terminal - Google Patents
Advertisement system and method using user terminal Download PDFInfo
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- KR20160069176A KR20160069176A KR1020140174788A KR20140174788A KR20160069176A KR 20160069176 A KR20160069176 A KR 20160069176A KR 1020140174788 A KR1020140174788 A KR 1020140174788A KR 20140174788 A KR20140174788 A KR 20140174788A KR 20160069176 A KR20160069176 A KR 20160069176A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0212—Chance discounts or incentives
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- Marketing (AREA)
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- General Business, Economics & Management (AREA)
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Abstract
Description
The present invention relates to an advertisement system and a method thereof, and more particularly, to an advertisement system using a user terminal and a method thereof.
A service (hereinafter referred to as a mobile advertisement service) for providing advertisement to a user of a mobile communication terminal in accordance with the spread of a smart phone and providing a profit to the user who watches the advertisement is provided . For example, a service for discounting a communication fee of a user viewing an advertisement through a mobile communication terminal, and a mobile communication terminal (particularly, a smartphone) installed with an application program for a mobile communication terminal And giving services. Such conventional mobile advertisement services have the following problems.
First, an advertiser (a person or company providing advertisement contents) can advertise to a person who wants to advertise. Since the conventional mobile advertisement service is exposed to all users, the advertiser can not be exposed only to a specific layer in which the advertisement is intended to be exposed.
Second, users have to spend extra time to view advertisements. In the conventional mobile advertisement service, there is no intermediary for connecting the user with the server providing the advertisement contents (hereinafter, referred to as 'the advertisement server'), so the user can spend his or her own time and access the advertisement server to use the service. Therefore, there is a problem that the probability of using the mobile advertisement service is inevitably lowered.
In order to solve the above problems, the present invention provides an advertisement system using a user terminal and a method thereof, which can enhance the advertisement effect and increase the probability of using the mobile advertisement service.
According to an aspect of the present invention, a server control unit transmits advertisement information when recognition information is received from a user terminal, and transmits benefit information when advertisement completion information is received according to transmission of the advertisement information. And a server storage unit for storing the advertisement information and the benefit information. The user terminal transmits the advertisement completion information when the advertisement corresponding to the received advertisement information is completed, and receives the benefit information An advertisement server using a user terminal is provided.
Here, if the subscriber information is received from the user terminal, the server control unit may read the advertisement information corresponding to at least one of the subscriber information and the identification information, and transmit the advertisement information.
Also, the server control unit reads out the merchant information from the recognition information, reads the gender information from the subscriber information received from the user terminal, and uses the gender information and the gender information to determine gender information Lt; / RTI >
Also, the server control unit reads the merchant information from the recognition information, reads the job information from the subscriber information received from the user terminal, and uses the merchant information and the job information to calculate usage job information Lt; / RTI >
Also, the server control unit reads out the merchant information from the recognition information, reads the age information from the subscriber information received from the user terminal, and uses the merchant information and the age information to calculate usage age information Lt; / RTI >
Also, the server control unit may control the subscriber information received from the user terminal to be stored in the server storage unit together with the merchant information included in the identification information.
Also, when the event request information is received from the merchant terminal, the server control unit may transmit event information to the visitor terminal corresponding to the event request information.
Also, the server control unit may read the merchant information from the event request information, read out visitor information corresponding to the merchant information among the subscriber information, and transmit the event information to the visitor terminal corresponding to the visitor information .
The server control unit may determine whether the user terminal is the visitor terminal when the recognition information is received from the user terminal.
Also, the server control unit may generate event user information when the user terminal is determined as the visitor terminal.
Also, the server control unit may generate event effect information using the event user information.
According to another embodiment of the present invention, there is provided a method of transmitting advertisement information, comprising: transmitting advertisement information when recognition information is received from a user terminal; And transmitting the benefit information when advertisement completion information is received according to the transmission of the advertisement information. The user terminal transmits the advertisement completion information when the advertisement corresponding to the received advertisement information is completed, And the benefit information is received by the user terminal.
Here, the step of transmitting the advertisement information may include receiving subscriber information from the user terminal; And transmitting the advertisement information corresponding to at least one of the subscriber information and the identification information.
The advertising method using the user terminal may further include: reading merchant information from the recognition information; Reading gender information from subscriber information received from the user terminal; And generating usage gender information corresponding to the merchant information using the merchant information and the gender information.
The advertising method using the user terminal may further include: reading merchant information from the recognition information; Reading job information from subscriber information received from the user terminal; And generating use job information corresponding to the merchant information using the merchant information and the job information.
The advertising method using the user terminal may further include: reading merchant information from the recognition information; Reading age information from subscriber information received from the user terminal; And generating usage age information corresponding to the merchant information using the merchant information and the age information.
The advertising method using the user terminal may further include storing subscriber information received from the user terminal in a storage space provided together with the merchant information included in the recognition information.
The advertisement method using the user terminal may further include transmitting event information to the visitor terminal corresponding to the event request information when the event request information is received from the merchant terminal.
The transmitting of the event information may include reading merchant information from the event request information, Reading out visitor information corresponding to the merchant information among the subscriber information; And transmitting the event information to the visitor terminal corresponding to the visitor information.
The advertisement method using the user terminal may further include determining whether the user terminal is the visitor terminal when the recognition information is received from the user terminal.
The advertisement method using the user terminal may further include generating event user information when the user terminal is determined as the visitor terminal.
In addition, the advertisement method using the user terminal may further include generating event effect information using the event user information.
According to another embodiment of the present invention, there is provided a computer-readable recording medium recording a program for causing a computer to execute an advertisement method using the user terminal.
The advertisement system using the user terminal according to the present invention and the method can increase the advertisement effect and increase the probability of using the mobile advertisement service.
1 is a configuration diagram of an advertisement system according to an embodiment of the present invention;
2 is a block diagram of an advertisement server according to an embodiment of the present invention;
3 is a block diagram of a mobile communication terminal according to an embodiment of the present invention.
4 is a diagram illustrating a screen displayed on a user terminal to perform membership registration according to an exemplary embodiment of the present invention;
5 is a diagram illustrating an operation in which a user terminal receives input of recognition information according to an embodiment of the present invention.
6 is a diagram illustrating a case where advertisement information is displayed on a user terminal according to an embodiment of the present invention;
FIG. 7 illustrates a case where benefit information according to an exemplary embodiment of the present invention is displayed on a user terminal; FIG.
8 is a diagram illustrating a case where event information according to an embodiment of the present invention is displayed on a user terminal.
9 is a flowchart of an advertising method according to another embodiment of the present invention.
10 is a flowchart of a method for generating utilization information according to another embodiment of the present invention.
11 is a flowchart of a method of generating event effect information in accordance with another embodiment of the present invention.
BRIEF DESCRIPTION OF THE DRAWINGS The present invention is capable of various modifications and various embodiments, and specific embodiments are illustrated in the drawings and described in detail in the detailed description. It is to be understood, however, that the invention is not to be limited to the specific embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.
The terms first, second, etc. may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another.
The terminology used in this application is used only to describe a specific embodiment and is not intended to limit the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise. In the present application, the terms "comprises" or "having" and the like are used to specify that there is a feature, a number, a step, an operation, an element, a component or a combination thereof described in the specification, But do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, or combinations thereof. Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.
1 is a configuration diagram of an advertisement system according to an embodiment of the present invention.
1, an advertisement system 100 according to an embodiment of the present invention includes a mobile communication terminal such as a smartphone, a tablet PC, and a notebook PC used by a user An
First, the
The
The
The merchant terminal 150 may transmit the event request information to the
FIG. 2 is a block diagram of an advertisement server according to an embodiment of the present invention, and FIG. 3 is a block diagram of a mobile communication terminal according to an embodiment of the present invention.
2, an
3, a
First, the
Also, the
Here, the recognition information may be information on the place where the
The
The
Here, the advertisement information is information for connecting the advertisement target content (for example, application and / or advertisement multimedia content), and includes an address (URL ) (Hereinafter, referred to as link information). Also, the advertisement information may include one or more addresses (URL).
The
The
The
As another example, it is assumed that the link information selected according to the user's operation corresponds to the
The
The
On the other hand, the
In another example, the
As another example, the
As described above, the
On the other hand, when the event request information is received from the merchant terminal 150, the
The
Thereafter, the
Accordingly, the
Meanwhile, the
In addition, when the
FIG. 4 is a view illustrating a screen displayed on a user terminal to perform membership registration according to an exemplary embodiment of the present invention.
Referring to FIG. 4, a screen for receiving subscriber information is displayed on the
5 is a diagram illustrating an operation in which a user terminal receives input of recognition information according to an embodiment of the present invention.
Referring to FIG. 5, the
6 is a diagram illustrating a case where advertisement information is displayed on a user terminal according to an embodiment of the present invention.
Referring to FIG. 6, a case where advertisement information is displayed on the
The
The
7 is a diagram illustrating a case where benefit information according to an embodiment of the present invention is displayed on a user terminal.
Referring to FIG. 7, a case where benefit information is displayed on the
8 is a diagram illustrating a case where event information according to an embodiment of the present invention is displayed on a user terminal.
Referring to FIG. 8, a case where event information received from the
As described above, the advertisement system 100 according to the embodiment of the present invention does not need to spend an extra time to view the advertisement because the user can receive the corresponding benefit when viewing the advertisement at the service waiting time at the merchant. Therefore, the advertisement system 100 according to the embodiment of the present invention can increase the probability of using the mobile advertisement service. In addition, the advertisement system 100 according to the embodiment of the present invention allows the advertiser to specify the person who wants to advertise and expose the advertisement, so that it can enjoy the excellent advertisement effect.
9 is a flowchart of an advertisement method according to another embodiment of the present invention.
Hereinafter, an advertising method according to another embodiment of the present invention will be described with reference to FIG. Each of the steps to be described below may be performed by the respective components of the
In step S910, the
In step S920, the
In step S930, the
In step S940, the
In step S960, when the preset advertisement is completed, the
In step S980, when the advertisement completion information is received, the
FIG. 10 is a flowchart of a method in which utilization information is generated according to another embodiment of the present invention.
Hereinafter, a method of generating usage information according to another embodiment of the present invention will be described with reference to FIG. Each step to be described below may be performed by each element of the
In step S1010, the merchant information can be read out from the recognition information. The
In step S1020, gender information, occupation information, and / or age information may be read from the subscriber information. The
In step S1030, using the franchise information and gender information, usage gender information for the user using the franchise can be generated.
In step S1040, using the merchant information and the job information, utilization job information for the user using the merchant can be generated.
In step S1050, using the franchise point information and the age information, it is possible to generate usage age information for the user using the franchisee.
As described above, the
11 is a flowchart of a method of generating event effect information according to another embodiment of the present invention.
Hereinafter, a method of generating event effect information according to another embodiment of the present invention will be described with reference to FIG. Each step to be described below may be performed by each element of the
In step S1110, the
In step S1120, it is possible to determine whether the terminal transmitting the recognition information and / or the subscriber information is a visitor terminal by analyzing the recognition information and / or the subscriber information. That is, the
If it is determined in step S1130 that the subscriber information is the same as the visitor information, and the merchant information included in the event request information and the merchant information included in the recognition information are the same, the
In step S1140, the
According to the above-described method, the
As described above, according to the advertisement method using the
The advertisement method using the user terminal according to the present invention can be implemented as a computer-readable code on a computer-readable recording medium. The computer-readable recording medium includes all kinds of recording media storing data that can be decoded by a computer system. For example, it may be a ROM (Read Only Memory), a RAM (Random Access Memory), a magnetic tape, a magnetic disk, a flash memory, an optical data storage device, or the like. In addition, the computer-readable recording medium may be distributed and executed in a computer system connected to a computer network, and may be stored and executed as a code readable in a distributed manner.
It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the invention as defined in the appended claims. It will be understood that various modifications and changes may be made.
100: Advertising system
110-n: Mobile communication terminal
120: Ad server
130: Download server
140: Multimedia server
150: Network
160-m:
Claims (23)
A server storage unit for storing the advertisement information and the benefit information;
, ≪ / RTI &
Wherein the user terminal transmits the advertisement completion information when the advertisement corresponding to the received advertisement information is completed, and receives the benefit information.
Wherein the server control unit reads and transmits the advertisement information corresponding to at least one of the subscriber information and the identification information when the subscriber information is received from the user terminal.
The server control unit reads the merchant information from the recognition information, reads gender information by using the subscriber information received from the user terminal, and uses the gender information and the gender information to determine gender information Wherein the advertisement server generates the advertisements using the user terminal.
The server control unit reads out the merchant information from the recognition information, reads out the job information using the subscriber information received from the user terminal, and uses the merchant information and the job information to calculate usage job information Wherein the advertisement server generates the advertisements using the user terminal.
The server control unit reads out the merchant information from the recognition information, reads age information by using the subscriber information received from the user terminal, and displays age information corresponding to the merchant information using the merchant information and the age information Wherein the advertisement server generates the advertisements using the user terminal.
Wherein the server control unit controls the subscriber information received from the user terminal to be stored in the server storage unit together with the affiliate shop information included in the recognition information.
Wherein the server control unit transmits event information to the visitor terminal corresponding to the event request information when the event request information is received from the merchant terminal.
The server control unit reads merchant information from the event request information, reads out visitor information corresponding to the merchant information from the subscriber information, and transmits the event information to the visitor terminal corresponding to the visitor information. The advertisement server using the user terminal.
Wherein the server control unit determines whether the user terminal is the visitor terminal when the recognition information is received from the user terminal.
Wherein the server control unit generates event user information when the user terminal is determined as the visitor terminal.
Wherein the server control unit generates event effect information using the event user information.
Transmitting benefit information when advertisement completion information is received according to transmission of the advertisement information;
, ≪ / RTI &
Wherein the user terminal transmits the advertisement completion information when the advertisement corresponding to the received advertisement information is completed, and receives the benefit information.
Wherein the step of transmitting the advertisement information comprises:
Receiving subscriber information from the user terminal; And
Transmitting the advertisement information corresponding to at least one of the subscriber information and the identification information;
The method of claim 1, further comprising:
Reading merchant information from the recognition information;
Reading gender information using subscriber information received from the user terminal; And
Generating usage gender information corresponding to the merchant information using the merchant information and the gender information;
The method of claim 1, further comprising:
Reading merchant information from the recognition information;
Reading job information using subscriber information received from the user terminal; And
Generating use job information corresponding to the merchant information using the merchant information and the job information;
The method of claim 1, further comprising:
Reading merchant information from the recognition information;
Reading age information using subscriber information received from the user terminal; And
Generating usage age information corresponding to the merchant information using the merchant information and the age information;
The method of claim 1, further comprising:
Storing the subscriber information received from the user terminal in a storage space provided together with the merchant information included in the recognition information;
The method of claim 1, further comprising:
Transmitting event information to the visitor terminal corresponding to the event request information when the event request information is received from the merchant terminal;
The method of claim 1, further comprising:
Wherein the transmitting the event information comprises:
Reading merchant information from the event request information;
Reading out visitor information corresponding to the merchant information among the subscriber information;
Transmitting the event information to the visitor terminal corresponding to the visitor information;
The method of claim 1, further comprising:
Determining whether the user terminal is the visitor terminal when the recognition information is received from the user terminal;
The method of claim 1, further comprising:
Generating event user information when the user terminal is determined as the visitor terminal;
The method of claim 1, further comprising:
Generating event effect information using the event user information;
The method of claim 1, further comprising:
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020140174788A KR20160069176A (en) | 2014-12-08 | 2014-12-08 | Advertisement system and method using user terminal |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020140174788A KR20160069176A (en) | 2014-12-08 | 2014-12-08 | Advertisement system and method using user terminal |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| KR20160069176A true KR20160069176A (en) | 2016-06-16 |
Family
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| KR1020140174788A KR20160069176A (en) | 2014-12-08 | 2014-12-08 | Advertisement system and method using user terminal |
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| Country | Link |
|---|---|
| KR (1) | KR20160069176A (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR20190007088A (en) * | 2019-01-15 | 2019-01-21 | 엔에이치엔페이코 주식회사 | Advertising offering method and system for selected target candidate |
| KR102298656B1 (en) * | 2021-01-15 | 2021-09-06 | 주식회사 쪼이 | The method and system for providing online advertisement |
Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR20000050026A (en) | 2000-05-12 | 2000-08-05 | 조성호 | A can opener construction with better easiness in opening and enhanced sanitariness |
| KR20010016359A (en) | 2000-12-05 | 2001-03-05 | 신현국 | Optical communication interface module for universal serial bus |
-
2014
- 2014-12-08 KR KR1020140174788A patent/KR20160069176A/en not_active Application Discontinuation
Patent Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR20000050026A (en) | 2000-05-12 | 2000-08-05 | 조성호 | A can opener construction with better easiness in opening and enhanced sanitariness |
| KR20010016359A (en) | 2000-12-05 | 2001-03-05 | 신현국 | Optical communication interface module for universal serial bus |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR20190007088A (en) * | 2019-01-15 | 2019-01-21 | 엔에이치엔페이코 주식회사 | Advertising offering method and system for selected target candidate |
| KR102298656B1 (en) * | 2021-01-15 | 2021-09-06 | 주식회사 쪼이 | The method and system for providing online advertisement |
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