JP2019008183A - Information providing device - Google Patents

Abstract

To provide an information providing device that makes it easier to update product information, and can improve an advertisement effect of the updated product information.SOLUTION: An information providing device (an advertisement and promotion image display device) 10 for providing information consisting of images or sounds or both of these images and sounds comprises: a portable information terminal coming-close detection unit 11 that detects coming-close of a portable information terminal 21, and when the portable information terminal 21 comes close, receives identification information on the portable information terminal 21 from the portable information terminal 21; an identification information transmission unit 12 that transmits the identification information on the portable information terminal 21 to a prescribed server (a management server 22); an information providing relevant data reception unit 14 that receives information providing relevant data corresponding to the identification information and to be transmitted from the server; and an information providing control unit that conducts control for conducting a display of images or an output of sounds such as to cause a display screen 17 to display advertisement and promotion images and the like, or conducting both of the display and output on the basis of the information providing relevant data.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an apparatus that is installed in a store such as a supermarket, a shopping window, a hotel lobby, a public place such as a station, etc., and presents advertisements and other information by images (moving images and still images) and / or sounds.

  Conventionally, in order to promote sales of products in stores such as supermarkets and convenience stores, information presentation devices that display product information such as prices and features of the products on the display or send information by sound, It is used by being placed on the shelves on display. In many cases, this type of information presentation device for the purpose of advertising a product is arranged in the vicinity of the product in order to enhance the appeal to the customer of the product to be advertised. In addition, an information presentation device that presents information such as sales floor guidance and event information in a store with images and sounds is also installed at the entrance of the store. Similar information presentation devices are installed not only in the store but also in the various places described above.

  Patent Document 1 describes an example of this type of information presentation device. This information presentation device is connected to a server in which data of advertisement images of various products and data such as product codes is stored, and transmits / receives information to / from the server, and records data received from the server And a product code reader for reading a product code (usually a barcode) attached to the product. A plurality of information presentation devices are usually arranged in a store and connected to a common server through a communication network. Each information presentation device displays an advertisement image of a product displayed in the vicinity of the device. The product code reader is used to change an advertisement image to be displayed on each device when changing a product to be promoted or changing the arrangement of the product in the store. Specifically, the store clerk causes the product code reader of the information presentation device to read the product code of the product for which a new advertisement image is to be displayed. The information presenting device transmits the read product code to a server in a store or the like from a transmission unit provided in the device, and receives advertisement image data of a product corresponding to the product code from the server. Record in the recording device. In this way, an advertisement image corresponding to a new product can be displayed on the information presentation device.

  Patent Document 2 describes an information presentation device that makes it easier to read such product codes and enhances work efficiency in the field. In Patent Document 2, a removable medium in which advertisement image data of various products is recorded in advance is attached to the information presentation apparatus. The information presenting apparatus reads the advertisement image data corresponding to the product code read by the product code reader from the removable medium, and displays the advertisement image. When the data of the advertisement image is updated in accordance with the release of a new product, the removable media to be mounted on the information presentation device is exchanged with one storing new data.

JP 2010-014927 A Japanese Patent No. 5902997

  In the current situation where various new products are released one after another in response to the demands of consumers, salespersons hold individual products over the product code reader of the information presentation device, read the product code, and store product information The work of updating is becoming a heavy burden both in terms of time and labor. In recent years, there are an increasing number of companies that place restrictions on the handling of removable media in order to prevent information leakage and infection with computer viruses. Then, when the data of the advertisement image corresponding to the new product is updated, there is a problem in using the removable medium.

  Furthermore, in the conventional information presentation apparatus as described above, since the product information is only displayed on the screen, it is unclear whether the customer actually viewed the screen display, and the advertisement effect itself and a problem in its confirmation Is left.

  The problem to be solved by the present invention is to provide an information presentation device that makes it easier to update the information to be presented and that can enhance the appeal effect on the person who has received the information.

A first aspect of an information presentation device according to the present invention, which has been made to solve the above problems, is a device for presenting information consisting of an image or sound or both,
a) detecting the approach of the portable information terminal, and when the portable information terminal approaches, a portable information terminal approach detection unit that receives identification information of the portable information terminal from the portable information terminal;
b) an identification information transmitting unit that transmits identification information of the portable information terminal to a predetermined server;
c) an information presentation related data receiving unit for receiving information presentation related data transmitted from the server corresponding to the identification information;
d) An information presentation control unit that performs control for performing image display, sound generation, or both based on the information presentation related data.

  The information (presentation information) presented by the information presentation device according to the present invention includes an image and / or sound for advertisement related to a product or service. In addition to the image and / or sound for advertising the product or service itself, the presentation information includes an image and / or sound as an image advertisement of a company that provides the product or service. Further, the presentation information includes information on store sales floors, information on hotels and public facilities other than stores, and information on events performed in stores and other facilities.

  The “information presentation related data” includes not only image and / or sound data (hereinafter referred to as “image / sound data”) but also control for controlling the display of these images and / or the sound emission. Data is also included. The control data includes, for example, data for selecting image / sound data used for display and / or emission from a plurality of image / sound data stored in the information presenting device, and such an image. Data for setting a time period (for example, from 9:00 am to 10:00 pm) and a period (for example, from April 1 to June 30) for display and / or sound generation are included. The information presentation related data receiving unit may receive both the image / sound data and the control data from the server, or may receive only one of the image / sound data and the control data from the server. You may make it receive from portable information terminals other than a server, for example, an administrator possesses. Hereinafter, the portable information terminal possessed by the administrator is referred to as “management portable information terminal”, and the portable information terminal possessed by the customer is referred to as “customer portable information terminal”. In the following, when the term “portable information terminal” is simply used, it is assumed that both the management portable information terminal and the customer portable information terminal are included.

  In the information presentation device according to the present invention, some portable information terminal (so-called smartphone or tablet) approaches an information presentation device installed in a product shelf of a store such as a supermarket, a hotel lobby, a shopping window, or a public facility. Then, the portable information terminal approach detection unit detects that the portable information terminal has approached and receives the identification information from the portable information terminal. As such a portable information terminal approach detection unit, short-range wireless communication of various standards widely used in recent years such as WiFi (registered trademark), NFC (Near Field Communication), Bluetooth (Bluetooth, registered trademark), etc. Can be used.

  When the portable information terminal approach detection unit detects the approach of the portable information terminal and receives the identification information, the identification information transmission unit transmits the identification information to a predetermined server connected to the information presentation device. The information presenting device and the predetermined server may be connected by wire or may be connected wirelessly such as WiFi. In addition, the predetermined server may be in a store, or may be located in a product / service provider or an information management apparatus management company.

  The server that has received the identification information of the portable information terminal from the information presentation device transmits information presentation related data corresponding to the identification information to the information presentation device. For example, if the identification information is the identification information of a management portable information terminal held by the salesperson of the product / service, the image / sound of the product / service corresponding to the salesperson or the company to which the salesperson belongs. Send data and control data. On the other hand, when the identification information is the identification information of the registered customer portable information terminal, image / sound data and control data related to the customer are transmitted. For example, an image relating to a product / service that is expected to be interested by a customer who owns the customer portable information terminal from a past history is transmitted.

  Such information presentation related data is received by the information presentation related data receiving unit of the information presentation device. Therefore, when inputting the information presentation related data to the information presentation device, it is not necessary to use a removable medium with limited handling. The information presentation related data received by the information presentation related data receiving unit is passed to the information presentation control unit. In the information presentation control unit, information is presented by the information presentation unit based on information presentation related data (that is, image / sound data and control data) received from the server. Examples of the information presentation unit include a display that displays an image, a speaker that emits sound, or a combination thereof.

  The portable information terminal approach detection unit, the identification information transmission unit, and the information presentation related data reception unit can be embodied by a removable medium with a short-range wireless communication function. Thus, the display unit and / or speaker for reproducing images and / or sounds, the control unit for controlling the reproduction, and the reading unit of the main body with a simple configuration having only the removable media reading unit for inputting image / sound data The information presentation apparatus according to the present invention can be configured simply by connecting a removable medium with a short-range wireless communication function. When updating information presentation related data, the information presentation related data is received using the short-range wireless communication function. Therefore, the removable media with the short-range wireless communication function is separated from the information presentation apparatus according to the present invention. There is no need to connect to a personal computer. Therefore, problems such as information leakage through removable media and infection with computer viruses do not occur.

The information presentation device according to the first aspect further includes
A mobile data terminal display data receiving unit that receives mobile data terminal display data transmitted from the server in correspondence with the identification information;
A portable data terminal display data transmission unit that transmits the portable information terminal display data to the portable information terminal.

  In the display data for portable information terminal, for example, the Internet address of the web page on which detailed information such as products corresponding to the purchase information of the customer who owns the customer portable information terminal to which the information is transmitted, campaign information, coupons, etc. are posted (URL). Or you may transmit detailed information, such as goods, data of campaign information, data of a picture of a coupon, etc. to a customer personal digital assistant as display data for personal digital assistants.

  According to the information presentation device having such a portable data terminal display data receiving unit and a portable information terminal display data transmitting unit, information such as advertisement information and coupon images according to customers is stored in the information presentation device. More effective advertising because it is possible not only to be presented by the information presentation unit but also to be delivered to the customer mobile information terminal, because it can perform two-way communication with the customer mobile information terminal, which was not available in conventional information presentation devices You can advertise.

  The portable data terminal display data transmission unit further transmits a software activation instruction signal for activating software for displaying an image on the portable information terminal based on the portable information terminal display data to the portable information terminal. It is desirable to do. Accordingly, an image can be automatically displayed on the portable information terminal based on the display data for the portable information terminal without the customer performing an operation for starting the software.

  The information presentation device according to the first aspect further includes the time when the portable information terminal approach detection unit detects that the portable information terminal has approached, and the portable information terminal is no longer detected by the portable information terminal approach detection unit. A stay time information transmitting unit that transmits time data to the server may be provided.

Since the information presentation device includes such a stay time information transmission unit, data of the time when the customer carrying the customer portable information terminal approaches the vicinity of the information presentation device and the time away from the vicinity are accumulated in the server. The The difference between these two times indicates the length of time that the customer has stayed in the vicinity of the information presentation device, and this staying time data is used as a material for evaluating the effect of information presentation such as advertisements. be able to. Note that the effect of presenting information here includes not only the effect directly related to sales of products and services, the attraction of events, etc., but also the effect of allowing customers to recognize products, services, events, and the like. In addition, by arranging a plurality of information presenting devices including a stay time information transmission unit, information such as stay time and travel route (traffic line) at each customer's store can be obtained.

  The information presentation device according to the first aspect further includes management information for managing the information presentation device transmitted from the portable information terminal, and information presentation for transmitting information presentation device identification information unique to the information presentation device to the server. You may have an apparatus management information transmission part. According to this configuration, the administrator transmits the management information of the information presentation device from the portable information terminal to the information presentation device, and then transmits the management information and information together with the information presentation device identification information to the server. By associating and storing the presentation device identification information, a plurality of information presentation devices can be managed for each device. For example, by inputting the name of the store where the information presentation device is installed as management information, the information presentation device breaks down or the information presentation device is mistakenly removed from the store without being notified by the administrator. When the server becomes unable to communicate with the information presentation device due to this, the administrator can quickly identify the store based on the management information and take action.

The following server for an information presentation device can be used as the server. An information presentation device server according to the present invention is a server for managing an information presentation device that presents information consisting of images or sounds, or both,
a) Identification when the information presenting apparatus receives the identification information of the portable information terminal received from the portable information terminal and transmitted from the information presenting apparatus when a predetermined portable information terminal approaches the information presenting apparatus An information receiver;
b) An information presentation related data transmission unit that transmits information presentation related data to the information presentation device corresponding to the identification information.

  The server for information presentation device further transmits display data for portable information terminal (without going through the information presentation device) to the portable information terminal when the identification information is identification information of a customer's portable information terminal. A server-side portable information terminal display data transmission unit can be provided. For transmitting display data for portable information terminal from the server for information presentation device to the portable information terminal, a cellular phone line or an Internet line including near field communication such as Wifi can be used.

A first aspect of the removable medium according to the present invention is a removable medium with a short-range wireless communication function that is attached to an information presentation device for presenting information consisting of images and / or sounds.
a) detecting the approach of the portable information terminal, and when the portable information terminal approaches, a portable information terminal approach detection unit that receives identification information of the portable information terminal from the portable information terminal;
b) an identification information transmitting unit that transmits identification information of the portable information terminal to a predetermined server;
c) A function as an information presentation related data receiving unit that receives information presentation related data transmitted from the server corresponding to the identification information.

A second aspect of the information presentation device according to the present invention is a device for presenting information consisting of an image or sound or both,
a) detecting the approach of the portable information terminal, and when the portable information terminal approaches, a portable information terminal approach detection unit that receives identification information of the portable information terminal from the portable information terminal;
b) Directly from a predetermined server, a plurality of information presentation related data and customer attribute association data associated with each of the plurality of information presentation related data and indicating customer attributes targeted by the information presentation related data Or indirectly received information presentation related / customer attribute correspondence data receiving unit,
c) a data storage unit for storing data received by the information presentation related / customer attribute association data receiving unit;
d) When the mobile information terminal approach detection unit detects that the mobile information terminal has approached, the customer attribute correspondence that transmits the plurality of customer attribute association data stored in the data storage unit to the mobile information terminal An attached data transmission unit;
e) Based on a plurality of customer attribute association data transmitted from the customer attribute association data transmission unit to the portable information terminal and customer attribute data indicating customer attributes registered in the portable information terminal, the portable information A selected customer attribute association data receiving unit for receiving customer attribute association data selected by the terminal;
f) Information presentation control for performing control for displaying an image and / or generating sound based on information presentation related data corresponding to customer attribute association data received by the selected customer attribute association data receiving unit And a section.

  Here, the “customer attribute association data” associated with the information presentation related data and the “customer attribute data” registered in the portable information terminal together with the customer's purchasing behavior such as age, age, gender, etc. Data indicating the attributes of customers who have relevance.

  In the information presentation device according to the first aspect described above, the information presentation control unit controls the presentation of information (image and / or sound) based on the information presentation related data corresponding to the identification information of the portable information terminal. On the other hand, in the information presentation device of the second mode, it corresponds to the customer attribute association data selected by the portable information terminal (which the customer has) and transmitted to the selected customer attribute association data receiving unit of the information presentation device. The information presentation control unit controls the presentation of information based on the information presentation related data. In other words, the information presentation related data is selected by the server in the first mode, while the portable information terminal performs the selection in the second mode.

  The information presentation related data and the customer attribute association data may be received directly from the predetermined server by the information presentation related / customer attribute association data receiving unit, or once downloaded from the server to the administrator's portable information terminal, The information presentation related / customer attribute association data receiving unit may receive (that is, indirectly from the server) from the administrator's portable information terminal.

  When receiving data from the server via the administrator's portable information terminal, the information presentation related / customer attribute correspondence data receiving unit does not connect to the Internet through Wifi etc. Data can be received using short-range wireless communication capable of direct communication. Further, the constituent elements of the information presentation apparatus of the second aspect other than the information presentation related / customer attribute association data receiving unit function only by communication with the portable information terminal without performing communication with the server. Therefore, the information presentation apparatus of the second aspect can be installed in a place where there is no connection environment to the Internet.

  The information presentation related / customer attribute association data receiving unit, the data storage unit, the customer attribute association data transmitting unit, and the selected customer attribute association data receiving unit are embodied by a removable medium with a short-range wireless communication function. can do.

The customer attribute association data transmitted from the portable information terminal to the information presentation device of the second aspect is selected by the following portable information terminal program installed in the portable information terminal owned by the customer in advance. A program for a portable information terminal according to the present invention provides a portable information terminal,
A customer attribute data storage unit for storing customer attribute data indicating attributes of a customer who owns the portable information terminal;
An information presentation device approach detection unit for detecting that the portable information terminal has approached the information presentation device of the second aspect;
When the portable information terminal approach detecting unit detects that the information presenting device has approached, the plurality of customer attributes stored in the data storage unit from the customer attribute association data transmitting unit of the information presenting device A mobile information terminal side data receiving unit for receiving the association data;
Based on the customer attribute data stored in the customer attribute data storage unit, a customer attribute association data selection unit that selects from a plurality of customer attribute association data received by the portable information terminal side data receiving unit,
The mobile information terminal side data transmission part which transmits the customer attribute correlation data selected by the customer attribute correlation data selection part to the selected customer attribute correlation data reception part of the information presentation device is provided. .

  According to the information presentation apparatus according to the present invention, on the information providing side, the administrator or the like holds the portable information terminal registered in advance in the server and approaches the information presentation apparatus. Can be stored in the information presenting apparatus, and it is not necessary to use a removable medium that may be restricted in handling, so that product information and the like can be updated more easily. Furthermore, regarding the customer side, it becomes possible to present information more effectively to those who approach the information presentation device, that is, to potential customers. Further, since it is possible to detect that a potential customer has approached, it is possible to reliably grasp the effect of information presentation.

The schematic block diagram of the advertisement image display apparatus which is one Embodiment of the information presentation apparatus of the 1st aspect which concerns on this invention. The block diagram of the management server (server for advertisement image display apparatus) used with the advertisement image display apparatus of 1st Embodiment. The schematic block diagram which shows the modification of the advertisement image display apparatus of 1st Embodiment. The block diagram which shows the modification of the management server (server for advertisement image display apparatus) used with the advertisement image display apparatus of this modification. The schematic block diagram which shows the other modification of the advertisement image display apparatus of 1st Embodiment. The schematic block diagram which shows the further another modification of the advertisement image display apparatus of 1st Embodiment. The schematic block diagram of the advertisement image display apparatus which is one Embodiment of the information presentation apparatus of the 2nd aspect which concerns on this invention.

Embodiments of the information presentation apparatus according to the first aspect of the present invention will be described with reference to FIGS.
(1) Configuration of Advertising Image Display Device 10 of First Mode An advertising image display device 10 that is an embodiment of the information presentation device according to the present invention will be described. As shown in FIG. 1, the advertisement image display device 10 of this embodiment includes a portable information terminal approach detection unit 11, an identification information transmission unit 12, a media storage unit 13, and a display related data reception unit (information presentation related). A data receiving unit) 14, a display control unit (information presentation control unit) 15, a main body storage unit 16, and a display (information presentation unit) 17.

  The advertisement image display device 10 such as a manufacturer or sales company of a product sold in a store where the advertisement image display device 10 is installed, a device management operation company described later, or a salesperson (employee) of the store. It is assumed that a predetermined dedicated application (software) is installed in each of the administrator portable information terminal 21A such as a smartphone possessed by the administrator and the customer portable information terminal 21B such as a smartphone possessed by the customer. The installation of a predetermined dedicated application (customer application) on the customer portable information terminal 21B will be described later. In place of the dedicated application, a function similar to the dedicated application may be incorporated in an existing application provided by a store or the like to the customer. Hereinafter, in the description applied to both the administrator portable information terminal 21A and the customer portable information terminal 21B, the administrator portable information terminal 21A and the customer portable information terminal 21B are collectively referred to as “portable information terminal 21”. The portable information terminal approach detection unit 11 performs detection when the portable information terminal 21 approaches a predetermined short distance (for example, 2 m) or less, and uses the identification information of the detected portable information terminal 21 as a short distance such as WiFi or NFC. Obtained by wireless communication.

  The customer application installed on the customer portable information terminal 21B can be installed by, for example, reading the two-dimensional barcode (QR code: registered trademark) posted in the vicinity of the advertisement image display device 10 with the customer portable information terminal 21B. The customer is urged to install by giving a privilege such as a point (which is given at the time of purchase of the product and can be exchanged for cash, a gift certificate, a product, etc.) or a coupon ticket. For installation operations, the customer's age or age group (for example, “20's”, “20-35”, etc.), gender and other basic information about the customer, and answers to questionnaires on products, advertisements An operation in which the customer approves that the advertisement image display device 10 detects the customer portable information terminal 21B and obtains identification information and uses the basic information and the answer to the questionnaire is included.

  The identification information transmission unit 12 transmits the identification information of the portable information terminal 21 acquired by the portable information terminal approach detection unit 11 to an external management server (information presentation device server) 22. Details of the management server 22 will be described later. The management server 22 may be installed at a store where the advertisement image display device 10 is installed, or a business operator (store business operator) that operates the store, or displays an advertisement image separately from the store operation business operator. It may be installed in an operator (apparatus management operator) that manages and operates the apparatus 10. The identification information is usually transmitted to the base station by wireless communication such as WiFi, and then transmitted to the management server 22 using the Internet line. When the management server 22 is located in a store, a wired or wireless LAN is transmitted. You may make it transmit only. In the following, a business operator who sells or lends the advertisement image display device 10 to a store owns and operates the management server 22 as a device management operation business operator, and separately has a product manufacturer, a sales company, or a store business operation business operator. An example will be described in which a server (data server 23) that stores and manages data relating to products and customers is owned and operated.

  The display related data receiving unit 14 receives display related data transmitted from the management server 22 via the Internet line and wireless communication, and stores it in the media storage unit 13. For display-related data, an image file for displaying an image is selected from among a plurality of image files stored in the media storage unit 13 and image files (image information) of moving images and still images displayed on the display 17. Information (for example, the file name of the image to be displayed, the display order of the plurality of images), the display time zone and display period of the image, and the like. The display related data stored in the media storage unit 13 may be transferred to the main body storage unit 16 and stored therein.

  The display control unit 15 obtains data from the image file stored in the media storage unit 13 based on the display related data received by the display related data receiving unit 14 and displays the advertisement image on the display 17. Do.

  The media storage unit 13 (and the main body storage unit 16) stores image files and other display-related data. The display 17 displays an advertisement image under the control of the display control unit 15.

  In the present embodiment, the portable information terminal approach detection unit 11, the identification information transmission unit 12, the media storage unit 13, and the display related data reception unit 14 are embodied by a removable medium 18 with a short-range wireless communication function. As such removable media, commercially available media in which a short-distance wireless communication function is added to a USB memory or an SD memory card can be used. Reception of data from the administrator portable information terminal 21A in the portable information terminal approach detection unit 11 and the display-related data reception unit 14 is performed by the short-range wireless communication function of the removable medium 18 with a short-range wireless communication function. In addition, transmission of identification information to the management server 22 by the identification information transmission unit 12 and reception of display-related data from the management server 22 to the display-related data reception unit 14 are performed by the removable medium 18 with the short-range wireless communication function. This is done by connecting to the Internet line W via the short-range wireless communication function. These units are controlled by software stored in the media storage unit 13. A conventional advertisement image display device includes a storage device (main body storage unit 16) and a control unit (display control unit 15) which are necessary for reproducing content, and a removable device for inputting an advertisement image to the storage device. Some of them have only a media reader, and the advertisement image display device according to the present invention connects the above-described removable medium 18 with a short-range wireless communication function to the reader of such a conventional advertisement image display device. This can be realized with a simple configuration.

  FIG. 2 is a block diagram showing functions of the management server 22. The management server 22 includes an identification information receiving unit 221, an identification information storage unit 222, a display related data storage unit 223, a display related data transmission unit 224, and a data transmission unit 225 for an administrator portable information terminal. The identification information receiving unit 221 receives the identification information of the portable information terminal 21 that is received by the portable information terminal approach detecting unit 11 from the portable information terminal 21 and transmitted from the identification information transmitting unit 12. The identification information storage unit 222 stores identification information acquired from the portable information terminal 21 when the application is installed in the portable information terminal 21. The display related data storage unit 223 stores display related data. The display related data transmission unit 224 extracts the display related data stored in the display related data storage unit 223 based on the identification information received by the identification information reception unit 221 and transmits it to the display related data reception unit 14. It is. The data transmission unit 225 for the administrator portable information terminal transmits an image file for displaying an image on the display 17 to the administrator portable information terminal 21A as described later.

(2) Operation of the advertisement image display device 10 The operation of the advertisement image display device 10 of this embodiment will be described.
An administrator application (management application) is installed in advance in the administrator portable information terminal 21A possessed by the administrator. When this management application operates on the administrator portable information terminal 21A, the administrator portable information terminal 21A becomes the management terminal of the advertisement image display device 10. Further, it is assumed that a dedicated application (customer application) is also installed in the customer portable information terminal 21B according to the above-described procedure. Furthermore, various advertisement image data (image files) such as various products are sent and stored in the management server 22 from the data server 23 such as a product manufacturer or a sales company.

  As a preparation for operating the advertisement image display device 10, the administrator operates a management application, and from the data transmission unit 225 for the administrator portable information terminal of the management server 22, such as a cellular phone line or Wifi The image file is downloaded to the administrator portable information terminal 21A through the Internet line W connected through the distance wireless communication. Next, when the administrator carries the administrator portable information terminal 21A and approaches the advertisement image display device 10, the portable information terminal approach detection unit 11 receives radio waves emitted by the administrator portable information terminal 21A, and While detecting that the administrator portable information terminal 21A is approaching, the identification information of the administrator portable information terminal 21A is acquired. The identification information transmitting unit 12 transmits the identification information of the administrator portable information terminal 21 </ b> A to the identification information receiving unit 221 of the management server 22. The identification information storage unit 222 of the management server 22 stores the identification information of the administrator portable information terminal 21 </ b> A acquired when the management application is installed. From the identification information transmitted from the identification information transmission unit 12, the administrator The mobile information terminal 21 </ b> A is identified as approaching the advertisement image display device 10. Then, the display related data transmission unit 224 of the management server 22 transmits a permission signal permitting acquisition of an image file from the administrator portable information terminal 21A to the display related data reception unit 14 as display related data. The display-related data receiving unit 14 that has received the permission signal acquires an image file from the administrator portable information terminal 21 </ b> A by short-range wireless communication and stores it in the media storage unit 13. The media storage unit 13 normally stores a plurality of image files.

  In this example, after receiving the identification information of the administrator portable information terminal 21A, the management server 22 transmits a permission signal to the display related data receiving unit 14, and then the administrator portable information terminal 21A receiving the permission signal The image file is transmitted to the data receiving unit 14, but instead, the management server 22 may transmit the image file directly to the display related data receiving unit 14 in response to the identification information of the administrator portable information terminal 21A. Good.

  When the customer portable information terminal 21B in which the customer application is installed does not exist in the vicinity of the advertisement image display device 10, the display control unit 15 sequentially reads out the plurality of image files stored in the media storage unit 13, and displays the plurality of image files. Images (moving images or still images) are sequentially displayed on the display 17. At that time, the order in which a plurality of images are displayed (display order) is the order when designated by a predetermined method, or the order of file names when there is no designation, or is random. . As a method for designating the display order, the management server 22 transmits display designation information for designating the display order and the like to the display related data receiving unit 14 of the advertisement image display device 10 and stores it in the media storage unit 13. There is a method in which the display control unit 15 designates the display order based on it. In addition to or instead of the display order, the display time zone for each image file (for example, “10:00 to 16:00 (daytime)”, “16:00 to 18:00 (evening)”, “18:00 to 20:00 (nighttime)” Or the day of the week (weekdays, holidays) or the like.

  When the customer carrying the customer mobile information terminal 21B installed with the customer application approaches the advertisement image display device 10, the mobile information terminal approach detection unit 11 receives the radio wave emitted by the customer mobile information terminal 21B, and While detecting that the information terminal 21B is approaching, the identification information is acquired from the said customer portable information terminal 21B. The identification information transmission unit 12 transmits the identification information acquired by the portable information terminal approach detection unit 11 to the management server 22 through the Internet W. The management server 22 obtains the age or age and / or gender corresponding to the identification information in advance or at the timing of acquiring the identification information of the customer portable information terminal 21B (for example, “20-year-old (20-29 years) female” ”,“ F1 layer (female 20-34 years old) ”), etc., such as customer attributes and purchase history are acquired from the data server 23 and stored in the display related data storage unit 223. The display related data receiving unit 14 controls the display related data transmitting unit 224 through the Internet W to select an image to be displayed by the advertisement image display device 10 for the customer and display the image based on the information. Send a signal. The selection of the image here has a scoring standard for each item such as the customer's gender, age, the number of past purchases of the product in the same classification or price range as the product associated with the image, The score is calculated for each item from the obtained customer information, and is selected by priority in descending order of the total score.

  The display related data receiving unit 14 transmits the control signal received from the management server 22 to the display control unit 15. The display control unit 15 displays the image selected by the management server 22 on the display 17 based on the control signal. In this way, the optimal advertisement image can be displayed on the advertisement image display device 10 for the customer who carries the customer portable information terminal 21B in which the customer application is installed and approaches the advertisement image display device 10.

(3) Modified Example of Advertising Image Display Device of First Aspect FIG. 3 shows a configuration of an advertising image display device 10A that is a modified example of the first aspect of the present invention. This advertising / advertisement image display device 10 </ b> A includes a portable data terminal display data receiving unit 181 and a portable information terminal display data transmitting unit 182 in addition to the components of the advertising / advertisement image display device 10 described above. When the identification information of the customer portable information terminal 21B that has approached the advertisement image display device 10 is transmitted from the identification information transmitting unit 12 to the management server 22, the portable information terminal display data receiving unit 181 Data such as the Internet address of the web page to be displayed on the screen of the customer portable information terminal 21B and image files (display data for portable information terminal) is received. The portable data terminal display data transmission unit 182 uses the data received by the portable information terminal display data reception unit 181 from the management server 22 together with an application (software) activation instruction signal for activating the customer application. Send to. In the customer portable information terminal 21B that has received the data, the installed customer application is activated in response to the application activation instruction signal, accesses the received Internet address, and displays a web page on the screen of the customer portable information terminal 21B. Or an image is displayed on the screen of the customer portable information terminal 21B based on the received image file. The web page and image displayed on the screen of the customer portable information terminal 21B are converted into customer information corresponding to the identification information by the management server 22 in the same manner as when selecting an image to be displayed on the advertisement image display device 10. Select based on. Examples of web pages and images displayed on the screen of the portable information terminal 21 include detailed information and campaign information for products recommended for the customer, and discount coupons (coupons) for the products.

  In the above modification, display data for portable information terminal is sent from the management server 22 to the customer portable information terminal 21B via the portable data terminal display data receiving unit 181 and the portable information terminal display data transmitting unit 182 of the advertisement image display device 10A. Instead, the mobile data terminal display data may be transmitted to the customer mobile information terminal 21B without going through the advertisement image display device. In this case, as shown in FIG. 4, the management server 22 may further include a server-side portable information terminal display data transmission unit 226 in addition to the above-described components. In this example, when the identification information of the customer portable information terminal 21B that has approached the advertisement image display device 10 is transmitted from the identification information transmission unit 12 to the management server 22, the server-side cell phone is transmitted through the cellular phone line or the Internet line W. The display data for portable information terminal is transmitted from the display data transmission unit for information terminal 226 to the customer portable information terminal 21B.

  FIG. 5 shows a configuration of an advertisement image display device 10B which is another modified example. In this advertisement image display device 10 </ b> B, in addition to the components of the advertisement image display device 10 described above, the portable information terminal approach detection unit 11 includes a stay time information transmission unit 19. The stay time information transmission unit 19 detects the time when the mobile information terminal approach detection unit 11 detects that the customer mobile information terminal 21B in which the customer application is installed is in the vicinity of the advertisement image display device 10B, and after the detection, The time when the customer portable information terminal 21B is no longer detected is detected, and the time is transmitted to the management server 22 as information. The difference between these two times indicates the length of time that the customer has stayed in the vicinity of the advertisement image display device 10. By acquiring a lot of information on the length of such staying time, it can be used as a material for evaluating the effect of the advertisement displayed on the advertisement image display device 10B. Alternatively, by installing a plurality of advertisement image display devices 10B in the store, the customer portable information terminal 21B of one customer combines the information on the time zone detected by each advertisement image display device 10B, It is also possible to obtain information such as the customer's stay time in the store or how the customer moved in the store (customer flow line). Moreover, as shown in the figure, the portable information terminal approach detection unit 11 may include an approaching terminal counting unit 19A. The approaching terminal counting unit 19A counts the number detected by the mobile information terminal approaching detection unit 11 that the customer portable information terminal 21B exists in the vicinity of the advertisement image display device 10B, thereby displaying an advertisement image display. The number of customers approaching the device 10B can be obtained.

  FIG. 6 shows a configuration of an advertisement image display device 10C which is a further different modification. The advertisement image display device 10C includes an information presentation device management information transmission unit 193 in addition to the components of the advertisement image display device 10 described above. The information presentation device management information transmission unit 193 receives management information used for management of the advertisement image display device 10C from the administrator portable information terminal 21A, and the management information and information unique to the advertisement image display device 10C. The presentation device identification information is transmitted to the management server 22. As management information, in this embodiment, the name of the store in which the advertisement image display device 10C is installed is used. When the administrator operates the administrator portable information terminal 21 </ b> A to input a store name and performs a predetermined operation, the store name is transmitted to the information presentation device management information transmission unit 193. Receiving it, the information presentation device management information transmission unit 193 transmits the store name and the information presentation device identification information to the management server 22. The management server 22 stores the store name and information presentation device identification information. Thereby, when the management server 22 becomes unable to communicate with the advertisement image display device 10C because the advertisement image display device 10C breaks down or is mistakenly removed, the administrator sends the information to the management server 22. The store where the advertisement image display device 10C is installed can be specified from the registered store name, and the store can be visited and dealt with.

  So far, the case where an image is displayed on the display 17 has been described by taking the advertisement image display device as an example, but of course, the advertisement image display device is provided with a speaker together with the display 17, and the image is displayed on the display 17 and from the speaker. You may make it emit a sound. Or it is good also as only emitting a sound from a speaker, without providing the display 17. FIG. Moreover, although the embodiment so far demonstrated the case where the advertisement of goods and services was performed in the store, the usage aspect of the information presentation apparatus which concerns on this invention is not limited to it. For example, the information presenting apparatus according to the present invention may be used to provide information about a store at a store, information about hotels and public facilities other than stores, event information performed at stores and other facilities, etc. Information may be presented.

(4) Advertisement image display device of second aspect Next, an embodiment of the information presentation device of the second aspect will be described with reference to FIG.
The information presentation device 30 of the present embodiment includes a portable information terminal approach detection unit 31, an information presentation related / customer attribute association data reception unit 32, a data storage unit 33, a customer attribute association data transmission unit 34, and a selection. A customer attribute association data receiving unit 35, a display control unit (information presentation control unit) 36, and a display (information presentation unit) 37 are provided. Among these units, the information presentation related / customer attribute association data receiving unit 32, the data storage unit 33, the customer attribute association data transmitting unit 34, and the selected customer attribute association data receiving unit 35 have a short-range wireless communication function. It is embodied by removable media 38. The information presentation apparatus 30 according to the present embodiment can perform short-range wireless communication with a portable information terminal existing in the vicinity of the information presentation apparatus 30 using the removable medium 38 with a short-range wireless communication function, but is connected to the Internet. There is no need. The function of each part of the information presentation device 30 will be described later together with the operation of the information presentation device 30.

  The information presentation device 30 functions by transmitting / receiving information to / from the administrator portable information terminal 41A and the customer portable information terminal 41B. The administrator portable information terminal 41A includes an information presentation device approach detection unit 41A1 and an information presentation related / customer attribute association data transmission unit 41A2. The customer portable information terminal 41B includes an information presentation device approach detection unit 41B1, a customer attribute data storage unit 41B2, a portable information terminal side data reception unit 41B3, a customer attribute association data selection unit 41B4, and a portable information terminal side data transmission. Part 41B5.

  Operations of the information presentation device 30, the administrator portable information terminal 41A, and the customer portable information terminal 41B will be described. It is assumed that a dedicated application corresponding to each terminal is installed in advance on the administrator portable information terminal 41A and the customer portable information terminal 41B. When installing a dedicated application on the customer portable information terminal 41B, it is required to input customer attribute data such as age or age and gender, and the input customer attribute data is stored in the customer attribute data storage unit 41B2. The The administrator portable information terminal 41A includes a plurality of information presentation related data and customer attribute association data that is customer attribute data associated with each information presentation related data via a telephone line or the Internet W. 23. Customer attribute correspondence data is the age or age of the customer who is the target of presenting the video, still image, audio, etc. for each information presentation related data that is data such as video or still image or audio displayed on the display 37, This data represents customer attributes such as gender.

  When the administrator portable information terminal 41A approaches the information presentation device 30, the portable information terminal approach detection unit 31 of the information presentation device 30 and the information presentation device approach detection unit 41A1 of the administrator portable information terminal 41A Detecting approach. When the administrator performs a predetermined operation on the administrator portable information terminal 41A, the information presentation related / customer attribute association data transmission unit 41A2 of the administrator portable information terminal 41A performs information presentation related / A plurality of information presentation related data and customer attribute association data associated with each information presentation related data are transmitted to the customer attribute association data receiving unit 32. These data are stored in the data storage unit 33 of the information presentation device 30. Thereby, the information presentation apparatus 30 becomes a state in which information can be presented.

  When the customer portable information terminal 41B approaches the information presentation device 30, the portable information terminal approach detection unit 31 of the information presentation device 30 and the information presentation device approach detection unit 41B1 of the customer portable information terminal 41B approach each other's devices. Detect that. At this time, the customer attribute association data transmission unit 34 of the information presentation device 30 sets the customer attribute data associated with each information presentation related data among the data stored in the data storage unit 33 to the portable information terminal side data. It transmits to receiving part 41B3 (information presentation related data is not transmitted). In response to this, the customer attribute association data selection unit 41B4 of the customer portable information terminal 41B stores the customer attribute association data transmitted from the customer attribute association data transmission unit 34 and the customer attribute data storage unit 41B2. The customer attribute data of the user of the customer portable information terminal 41B is compared, and customer attribute association data that is the same as or close to the customer attribute data of the user is selected. If there is more than one selected customer attribute mapping data, rank them in the order closest to the customer attribute data of the user, or use random numbers if the order of proximity to the customer attribute data of the user is the same order You can also rank them.

  Next, the portable information terminal side data transmission unit 41B5 transmits the customer attribute association data selected by the customer attribute association data selection unit 41B4 to the selected customer attribute association data reception unit 35 of the information presentation device 30. When the customer attribute association data selection unit 41B4 ranks a plurality of customer attribute association data, the ranking data is also transmitted from the portable information terminal side data transmission unit 41B5 to the selected customer attribute association data reception unit 35. To do.

  The display control unit 36 of the information presentation device 30 acquires information presentation related data corresponding to the customer attribute association data received by the selected customer attribute association data reception unit 35 from the data storage unit 33, and uses the information presentation related data as the information presentation related data. Based on this, a moving image or a still image is displayed on the display 37 or a sound is emitted. When the ranking data is received, a plurality of moving images (or still images and / or sounds) are displayed in order according to the ranking.

  As described above, the information presentation device 30 can operate only by short-range wireless communication with the administrator portable information terminal 41A and the customer portable information terminal 41B without transmitting and receiving information via the Internet. Therefore, the information presentation device 30 can be installed in a place where the connection environment to the Internet is not prepared. In the case where the information presentation device 30 is arranged in a place where the connection environment to the Internet is in place, communication between the information presentation device 30 and the administrator portable information terminal 41A and / or the customer portable information terminal 41B is performed on the Internet. You may go through.

10, 10A, 10B, 10C, 30 ... advertisement image display device (information presentation device)
DESCRIPTION OF SYMBOLS 11, 31 ... Portable information terminal approach detection part 12 ... Identification information transmission part 13 ... Media storage part 14 ... Display related data receiving part 15, 36 ... Display control part (information presentation control part)
16 ... Main body storage unit 17, 37 ... Display (information presentation unit)
18, 38 ... Removable media 181 ... Display information receiving unit for portable information terminal 182 ... Display data transmitting unit for portable information terminal 19 ... Stay time information transmitting unit 19A ... Approaching terminal counting unit 193 ... Information presenting device management information transmitting unit 21 ... Portable information terminals 21A, 41A ... Administrator portable information terminals 21B, 41B ... Customer portable information terminal 22 ... Management server 221 ... Identification information receiving unit 222 ... Identification information storage unit 223 ... Display related data storage unit 224 ... Display related data transmission unit 225 ... Data transmission unit for manager portable information terminal 226 ... Display data transmission unit for server-side portable information terminal 23 ... Data server 32 ... Information presentation related / customer attribute association data reception unit 33 ... Data storage unit 34 ... Customer attribute correspondence Attached data transmitting unit 35... Selected customer attribute association data receiving unit 41A1, 41B1. Detection unit 41A2 ... Information presentation related / customer attribute association data transmission unit 41B2 ... Customer attribute data storage unit 41B3 ... Mobile information terminal side data reception unit 41B4 ... Customer attribute association data selection unit 41B5 ... Mobile information terminal side data transmission unit W ... cell phone line or internet line

Claims (14)

A device for presenting information consisting of images or sounds or both,
a) detecting the approach of the portable information terminal, and when the portable information terminal approaches, a portable information terminal approach detection unit that receives identification information of the portable information terminal from the portable information terminal;
b) an identification information transmitting unit that transmits identification information of the portable information terminal to a predetermined server;
c) an information presentation related data receiving unit for receiving information presentation related data transmitted from the server corresponding to the identification information;
d) An information presentation apparatus comprising: an information presentation control unit that performs control for performing image display, sound generation, or both based on the information presentation related data.   The information presentation apparatus according to claim 1, wherein the portable information terminal approach detection unit, the identification information transmission unit, and the information presentation related data reception unit are made of a removable medium with a short-range wireless communication function. Furthermore, a mobile data terminal display data receiving unit for receiving mobile data terminal display data transmitted from the server corresponding to the identification information;
The information presentation device according to claim 1, further comprising: a mobile data terminal display data transmission unit configured to transmit the mobile data terminal display data to the mobile information terminal.   The display information transmitting unit for the portable information terminal further transmits a software activation instruction signal for activating software for displaying an image on the portable information terminal based on the data to the portable information terminal. The information presentation apparatus according to claim 3.   5. The information presentation apparatus according to claim 3, wherein the display data for portable information terminal is an Internet address.   Residence time information transmission for transmitting data of the time when the portable information terminal approach detection unit detects that the portable information terminal has approached and the time when the portable information terminal is no longer detected by the portable information terminal approach detection unit to the server The information presentation apparatus according to claim 1, further comprising a unit.   The information presenting apparatus according to claim 1, further comprising an approaching terminal counting unit that counts the number of detecting the portable information terminal by the portable information terminal approaching detection unit.   Furthermore, the information presentation apparatus management information transmission part which transmits the management information for management of the information presentation apparatus transmitted from a portable information terminal, and the information presentation apparatus identification information intrinsic | native to this information presentation apparatus to the said server is provided. The information presentation device according to any one of claims 1 to 7, A server for managing an information presentation device that presents information consisting of images and / or sounds,
a) Identification when the information presenting apparatus receives the identification information of the portable information terminal received from the portable information terminal and transmitted from the information presenting apparatus when a predetermined portable information terminal approaches the information presenting apparatus An information receiver;
b) An information presentation device server comprising: an information presentation related data transmission unit that transmits information presentation related data to the information presentation device corresponding to the identification information.   Furthermore, when the said identification information is identification information of a customer's portable information terminal, the display data transmission part for server side portable information terminals which transmits the display data for portable information terminals to this portable information terminal is provided, It is characterized by the above-mentioned. The server for information presentation devices according to claim 9. A removable medium with a short-range wireless communication function, which is attached to an information presentation device for presenting information consisting of images or sounds or both,
a) detecting the approach of the portable information terminal, and when the portable information terminal approaches, a portable information terminal approach detection unit that receives identification information of the portable information terminal from the portable information terminal;
b) an identification information transmitting unit that transmits identification information of the portable information terminal to a predetermined server;
c) A removable medium comprising a function as an information presentation related data receiving unit that receives information presentation related data transmitted from the server corresponding to the identification information. A device for presenting information consisting of images or sounds or both,
a) detecting the approach of the portable information terminal, and when the portable information terminal approaches, a portable information terminal approach detection unit that receives identification information of the portable information terminal from the portable information terminal;
b) Directly from a predetermined server, a plurality of information presentation related data and customer attribute association data associated with each of the plurality of information presentation related data and indicating customer attributes targeted by the information presentation related data Or indirectly received information presentation related / customer attribute correspondence data receiving unit,
c) a data storage unit for storing data received by the information presentation related / customer attribute association data receiving unit;
d) When the mobile information terminal approach detection unit detects that the mobile information terminal has approached, the customer attribute correspondence that transmits the plurality of customer attribute association data stored in the data storage unit to the mobile information terminal An attached data transmission unit;
e) Based on a plurality of customer attribute association data transmitted from the customer attribute association data transmission unit to the portable information terminal and customer attribute data indicating customer attributes registered in the portable information terminal, the portable information A selected customer attribute association data receiving unit for receiving customer attribute association data selected by the terminal;
f) Information presentation control for performing control for displaying an image and / or generating sound based on information presentation related data corresponding to customer attribute association data received by the selected customer attribute association data receiving unit An information presentation device comprising: a unit.   The information presentation related / customer attribute association data receiving unit, the data storage unit, the customer attribute association data transmitting unit, and the selected customer attribute association data receiving unit are made of a removable medium with a short-range wireless communication function. The information presentation apparatus according to claim 12. Mobile information device
A customer attribute data storage unit for storing customer attribute data indicating attributes of a customer who owns the portable information terminal;
An information presentation device approach detection unit for detecting that the portable information terminal has approached the information presentation device of the second aspect;
When the portable information terminal approach detecting unit detects that the information presenting device has approached, the plurality of customer attributes stored in the data storage unit from the customer attribute association data transmitting unit of the information presenting device A mobile information terminal side data receiving unit for receiving the association data;
Based on the customer attribute data stored in the customer attribute data storage unit, a customer attribute association data selection unit that selects from a plurality of customer attribute association data received by the portable information terminal side data receiving unit,
The mobile information terminal side data transmission part which transmits the customer attribute correlation data selected by the customer attribute correlation data selection part to the selected customer attribute correlation data reception part of the information presentation device is provided. Program for portable information terminals.

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