KR20190083405A - Target advertisement method using smart phone - Google Patents

Abstract

The present invention relates to a target advertisement service system using a smartphone and a method thereof. The target advertisement service system using a smartphone detects various applications executed in a user smartphone in real time and uses the detection to provide an optimized and customized target advertisement service in various advertisement methods in accordance with a user characteristic when using a smartphone.

Description

[0001] TARGET ADVERTISEMENT METHOD USING SMART PHONE [0002]

The present invention relates to a target advertisement service method capable of detecting a variety of apps running on a user's smartphone in real time and using the same to provide a target advertisement service optimized by various advertisement methods according to characteristics of a user when using a smart phone will be.

In recent years, smart phones, which combine the advantages of mobile phones and personal digital assistants (PDAs), are rapidly spreading. The smart phone can perform data communication through a data communication channel of a Wi-Fi network and a mobile network, which are wireless data networks, and can install and operate various apps, and can receive various services by accessing the Internet anytime and anywhere.

As such, smartphones are rapidly spreading, and the main medium of existing advertising services is shifting from TVs and the Internet to smartphones. Generally, the advertisement using the smart phone is provided as an alternative fee for the free provision of the app, and in recent years, the advertisement service using the push message is being performed.

As the smartphone spreads rapidly around the world, the software industry, the game industry, and the content market have begun to evolve into a form suitable for the smartphone platform.

In addition, as the number of subscribers with smartphones has increased and the time they spend using smartphones has increased, smart phones have been recognized for their suitability as an advertising platform. As a result, the advertising industry is also starting to make money on smartphone platforms.

The present invention has been made in order to solve the above-mentioned problems, and it is an object of the present invention to provide a method and apparatus for detecting a variety of apps executed in a user's smartphone in real time and using the same in an optimized manner And to provide a targeted advertisement service system using a smartphone that can provide a customized target advertisement service.

In order to achieve the above object, a first aspect of the present invention is summarized as a smartphone including an app operation detecting unit periodically detecting an app executed by a user; And receiving the smartphone user information together with the application activation detection data detected by the application activation detection unit of the smartphone, compares the smartphone user information with a previously stored application list database, and transmits target advertisement data corresponding to the same application list to the smartphone And a target advertisement service system using a smart phone including a target advertisement server.

Preferably, when the shopping mall related application is installed in the smartphone, the application driving detection unit is installed together with the smartphone user installed list, The sensing unit may periodically detect whether an app in the generated user watch list is executed.

The app drive detection data may be composed of the name of the executed app, and the smartphone user information may include member ID information that is registered as a member through a shopping mall app service pre-installed in the smartphone.

The target advertisement server records a target advertisement group and a target advertisement effective time for each user in a target advertisement database constructed in advance based on the application activation data detected by the application activation detection unit of the smartphone and the smartphone user information Stored and managed.

The target advertisement server stores the application usage history information for each smartphone user in a database built in advance based on the application activation data detected by the application activation detection unit of the smartphone and the corresponding smartphone user information, And manage.

The target advertisement data transmitted to the smartphone through the target advertisement server may be in the form of advertisement data of at least one of a banner advertisement, a coupon payment, a product recommendation, and a lock screen advertisement when a specific app service installed in the smart phone is executed have.

A second embodiment of the present invention is a method of providing a target advertisement service using a system including a smartphone and a target advertisement server, the method comprising the steps of: (a) Sensing; And (b) receiving the smartphone user information together with the app driving detection data detected in the step (a) through the target advertisement server and comparing the smartphone user information with a pre-stored app list database to obtain target advertisement data corresponding to the same app list The method comprising the steps of: (a) receiving a service request from a smartphone;

When the shopping mall related app is installed on the smartphone, the app drive detection unit is installed together with the list of all the app packages, and the user installed list is compared with the list of the user installed apps. You can detect whether an app in the created user watch list is running.

In the step (b), the app operation detection data is composed of the name of the executed app, and the smartphone user information is information on a member ID (ID) information registered as a member through a shopping mall related app service pre- ≪ / RTI >

After the step (b), a target advertisement database constructed in advance based on the app driving detection data and the smartphone user information detected in the step (a) through the target advertisement server, Storing and managing the validity time, and recording and managing the validity time.

After the step (b), app history information of each user is stored in a user information database built in advance based on the app driving detection data and the smartphone user information detected in the step (a) through the target advertisement server, And storing and managing the data.

After the step (b), the target advertisement data transmitted to the smartphone through the target advertisement server includes at least one of a banner advertisement, a coupon payment, a product recommendation, and a lock screen advertisement And may be in the form of one advertisement data.

A third embodiment of the present invention is to provide a recording medium on which a program for executing a target advertisement service method using the above-described smart phone is recorded.

The method of providing a target advertisement service using a smartphone according to the present invention can be implemented by a computer readable code on a computer readable recording medium. A computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored.

As described above, according to the system and method for a target advertisement service using a smartphone of the present invention, various apps executed in a smartphone of a user can be detected in real time, and various advertisement methods There is an advantage in that it is possible to provide a customized target advertisement service optimized to the user.

FIG. 1 is an overall block diagram illustrating a target advertisement service system using a smartphone according to an embodiment of the present invention. Referring to FIG.
FIG. 2 is a flowchart illustrating a method of providing a target advertisement service using a smartphone according to an exemplary embodiment of the present invention. Referring to FIG.

BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention and the manner of achieving them will be more apparent from the following detailed description taken in conjunction with the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as being limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. Is provided to fully convey the scope of the invention to those skilled in the art, and the invention is only defined by the scope of the claims. Like reference numerals refer to like elements throughout the specification. "And / or" include each and every combination of one or more of the mentioned items.

FIG. 1 is an overall block diagram illustrating a target advertisement service system using a smartphone according to an embodiment of the present invention. Referring to FIG.

Referring to FIG. 1, a target advertisement service system using a smartphone according to an embodiment of the present invention includes at least one smartphone 100-1 to 100-N connected to each other via a network 10, An advertisement server 200, and the like.

Here, the network 10 is a high-speed period network of a large network capable of a large capacity, long-distance voice and data service, and is a next generation wireless network including WiFi, Wibro, and Wimax for providing Internet or high- .

If the network 10 is a mobile network, it may be a synchronous mobile network or an asynchronous mobile network. As an embodiment of the asynchronous mobile network, there is a WCDMA (Wideband Code Division Multiple Access) network. In this case, although not shown in the drawing, the mobile network may include a Radio Network Controller (RNC). Meanwhile, although the WCDMA network is used as an example, it may be a next generation network such as a 3G LTE network or a 4G network, or an IP network based on other IPs. The network 10 transmits and receives signals and data between the smartphones 100-1 through 100-N and the target advertisement server 200, respectively.

Unlike ordinary mobile phones (feature phone), the smartphones 100-1 to 100-N are devices that download various application programs desired by the user and can freely use and delete them, (Phone), it can be used for all mobile phones with mobile office function or for all internet phones or Tablet PCs that do not have voice communication function but internet connection as well as functions such as voice / As a communication device.

As described above, since the smartphones 100-1 to 100-N use an open operating system, a user can arbitrarily install and manage a variety of application programs, unlike a mobile phone having a closed operating system.

That is, the above-mentioned smartphones 100-1 to 100-N basically include a control unit, a memory unit, a screen output unit, a key input unit, a sound output unit, a sound input unit, a camera unit, a wireless network communication unit, And the like.

The control unit is a general term for a functional configuration for controlling the operation of the smartphones 100-1 to 100-N, and includes at least one processor and an execution memory. It is connected to each functional component through a bus (BUS).

The control unit loads at least one program code included in the smartphones 100-1 through 100-N into the execution memory through the processor, and outputs the result to the at least one function configuration unit And controls the operation of the smartphones 100-1 to 100-N.

The memory unit is a general term of a non-volatile memory included in the smartphones 100-1 through 100-N, and stores at least one program code executed through the control unit and at least one data set used by the program code . The memory unit basically includes a system program code and a system data set corresponding to operating systems of the smartphones 100-1 to 100-N, a communication program code for processing a wireless communication connection of the smartphones 100-1 to 100-N, A communication data set, at least one application program code and an application data set, and the program code and data set for implementing the present invention are also stored in the memory unit.

The screen output unit includes a screen output device (e.g., an LCD (Liquid Crystal Display) device) and an output unit for driving the screen output device. The screen output unit is connected to the control unit through a bus, And outputs it to the screen output device.

The key input unit is composed of a key input device having at least one key button (or a touch screen device interlocked with the screen output unit) and an input module for driving the key input unit. The control unit is connected to the control unit via a bus, Or inputs data necessary for the operation of the control unit.

The sound output unit includes a speaker for outputting a sound signal and a sound module for driving the speaker. The sound output unit is connected to the control unit through a bus, and outputs a result of operation corresponding to the sound output from the various operation results of the control unit through the speaker . The sound module decodes sound data to be output through the speaker and converts the sound data into a sound signal.

The sound input unit includes a microphone for receiving a sound signal and a sound module for driving the microphone, and transmits the sound data input through the microphone to the control unit. The sound module encodes and encodes a sound signal input through the microphone.

The camera unit includes an optical unit, a CCD (Charge Coupled Device) and a camera module for driving the CCD unit, and obtains bitmap data input to the CCD through the optical unit. The bitmap data may include both still image data and moving image data.

The wireless network communication unit is a collective term for communicating wireless communication and includes at least one antenna, an RF module, a baseband module, and a signal processing module for transmitting and receiving a radio frequency signal of a specific frequency band. And transmits the calculation result corresponding to the wireless communication through the wireless communication among the various calculation results of the control unit or receives the data through the wireless communication and transmits the data to the control unit, , The procedure of the handoff is maintained.

The short-range wireless communication unit comprises a short-range wireless communication unit for connecting a communication session using a radio frequency signal as a communication medium within a predetermined distance. Preferably, the short-range wireless communication unit is a wireless communication unit of ISO 180000 series, such as RFID communication, Bluetooth communication, Wi- And may include at least one. The short-range wireless communication unit may be integrated with the wireless network communication unit.

The smartphones 100-1 to 100-N configured as described above are terminals capable of wireless communication, and any device capable of transmitting and receiving data through a network including the Internet in addition to a smart phone may be applicable. That is, the smartphones 100-1 to 100-N may include at least one of a notebook PC, a tablet PC, and a portable terminal capable of carrying a short message and a network connection.

In particular, the smartphone 100-1 to 100-N applied to the embodiment of the present invention is provided with an app operation detection unit 150 that periodically detects various apps (or apps) executed by the user.

Also, the smartphones 100-1 to 100-N can download a shopping mall-related application (for example, an auction app) program, which is an open market through an App Store, It is preferable that the app drive detection unit 150 is operated while the shopping mall app service is being executed.

That is, the app drive detection unit 150 installed in the smart phones 100-1 to 100-N of the user can detect the app to be newly executed by the user while the shopping mall related app service is continuously executed in the background.

When the shopping mall related application is installed in the smartphones 100-1 to 100-N of the user, the application driving sensing unit 150 is installed together with the user's consent, It is desirable to create a user watch list by comparing the list of all app packages with the list of smartphone user installed apps.

At this time, the application driving detection unit 150 installed in the user's smartphones 100-1 to 100-N periodically detects (for example, about 30 seconds) whether or not an app in the generated user watching list is executed And transmits the smartphone user information to the target advertisement server 200, which will be described later, along with the detected application driving detection data.

For example, the shopping mall-related app has a list of app category names (i.e., a list of all the app packages) in various categories. To optimize the usage of the monitoring resource, the shopping mall- The user's monitoring list can be generated by comparing and analyzing the list of the packages installed in the user's smart phones 100-1 to 100-N.

The target advertisement server 200 receives the smartphone user information together with the application driving detection data detected by the application driving sensing unit 150 installed in the smartphones 100-1 to 100-N of the user, And transmits target advertisement data corresponding to the same app list to the smartphones 100-1 to 100-N of the user in comparison with the app list database.

That is, the target advertisement server 200 receives the smartphone user information together with the application driving detection data detected by the application driving sensing unit 150 installed in the smartphones 100-1 to 100-N of the user, The app list database can be used to identify the user, the running app, the type of the app, etc., and can also capture, manage, and manage the characteristics of the user.

At this time, it is preferable that the app drive detection data detected from the app drive detection unit 150 installed in the smart phones 100-1 through 100-N of the user is composed of the name of the executed app, (E.g., auction app) service pre-installed in the smartphones 100-1 to 100-N of the smartphone 100-1.

The target advertisement server 200 may also be configured to display the smartphone user information on the basis of the application activation detection data detected by the application activation detection unit 150 installed in the smartphones 100-1 to 100- It is preferable to record and manage the target advertisement group and the target advertisement effective time for each user in the target advertisement database 210 (e.g., member ID / target advertisement group / target advertisement effective time).

In addition, the target advertisement server 200 may receive the smartphone user information based on the application activation detection data and the smartphone user information sensed by the application activation sensing unit 150 installed in the smartphones 100-1 to 100-N of the user, (For example, log number / member ID / app name / execution time, etc.) for each user is stored in the user information database 220 and managed.

The target advertisement data transmitted to the smartphones 100-1 through 100-N of the user through the target advertisement server 200 may be transmitted to specific smartphones 100-1 through 100- A coupon payment, a product recommendation, and a smartphone lock screen advertisement at the time of execution of a service such as an auction app, an internet web page, etc.).

Meanwhile, the target advertisement server 200 may be implemented as a separate server, but is not limited thereto. The target advertisement server 200 may be implemented as a normal online shopping mall (e.g., auction server) including all the functions of the target advertisement server 200 It is possible. At this time, the smartphones 100-1 to 100-N can access the online shopping mall server through the network 10, and can receive goods or services of the online shopping mall server according to the wired / The relay service can be used as well as all the services of the target advertisement server 200 described above can be used. The user can subscribe as a service using customer of the online shopping mall server through the smartphones 100-1 to 100-N, and the user information registered by the registered user is stored in the user information Can be stored in a database.

In addition, the online shopping mall server can basically process settlement of sales items selected and selected by a buyer from a sale merchandise list, and for the sold merchandise to be paid to the buyer, You can manage the necessary web pages to process the necessary processes such as notifying the information about the delivery, tracking the position of the products being delivered, and the results.

Also, the online shopping mall server, which is a server that operates an online shopping mall through the network 10 and relays a general sale, auction, reverse auction, bargain, etc. of goods or services between a seller and a buyer, A variety of sales products or services sold by the seller are registered and provided to the smartphones 100-1 to 100-N of the purchaser through the network 10 to receive various registered sales products or services, So that they can purchase goods and services.

In the present specification, a database may mean functional and structural combination of software and hardware for storing information corresponding to each database. The database may be implemented as at least one table, and may further include a separate DBMS (Database Management System) for searching, storing, and managing information stored in the database.

Hereinafter, a target advertisement service method using a smart phone according to an embodiment of the present invention will be described in detail.

FIG. 2 is a flowchart illustrating a method of providing a target advertisement service using a smartphone according to an exemplary embodiment of the present invention. Referring to FIG.

Referring to FIG. 1 and FIG. 2, first, various apps executed by a user are periodically detected through an application activation detecting unit 150 installed in a user's smartphone 100-1 to 100-N.

At this time, it is preferable to operate the application driving detection unit 150 while a shopping mall related application (e.g., auction application) service pre-installed through the smartphones 100-1 to 100-N of the user is executed.

On the other hand, when the shopping mall related app is installed in the smartphones 100-1 to 100-N of the user, the app operation detecting unit 150 is installed together with the list of all the installed app packages and the list of the user installed apps And the app drive detection unit 150 periodically detects whether the app in the created user watch list is executed or not.

Thereafter, the smartphone user information is received along with the application driving detection data sensed in the above step through the target advertisement server 200, and compared with the previously stored application list database, the target advertisement data corresponding to the same application list is transmitted to the corresponding smart Pagers 100-1 through 100-N.

The smartphone user information may include at least one of a name of a member who is registered as a member through a shopping mall-related app service installed in advance in the smartphones 100-1 to 100-N, (ID) information.

In addition, the target advertisement group and the target advertisement effective time are recorded for each user in the target advertisement database 210, which is constructed in advance based on the application driving detection data and the smartphone user information sensed at the above step through the target advertisement server 200 And storing and managing the data.

Further, the application-history information is stored in the user information database 220 and stored in the user information database 220, based on the app-drive detection data detected by the target advertisement server 200 and the smartphone user information As shown in FIG.

The target advertisement data transmitted to the smartphones 100-1 through 100-N through the target advertisement server 200 is transmitted to the smartphones 100-1 through 100-N when the specific app service installed in the smartphones 100-1 through 100- , A banner advertisement, a coupon payment, a product recommendation, and a lock screen advertisement.

On the other hand, when the member approaches the advertisement medium by using the target advertisement database 210, the target advertisement server 200 transmits the target advertisement set by the smartphone 100-1 to 100-N of the member The target advertisement data of the advertisement group within the valid time can be displayed in real time.

In addition, the user can check the location information (using a wifi connection, a GPS, a Bluetooth device, etc.) through an app in the general offline store, for example, through a shopping mall related application to detect presence of a member, To 100-N) of the target advertisement advertisement time within the preset target advertisement validity time.

In order to identify a member for each advertisement medium, a target advertisement server 200 can issue an identification value (for example, a cookie, etc.) to the target advertisement server 200 through a shopping mall (e.g., auction / In offline, an app (App) is installed in the user's mobile device, and the user can be identified by the location information of the offline advertisement medium and the location information obtained by the app. That is, the app knows the member ID because you installed it. Accordingly, the target advertisement service according to the embodiment of the present invention can be applied to both online and offline.

Meanwhile, the target advertisement service method using a smartphone according to an embodiment of the present invention can also be implemented as a computer-readable code on a computer-readable recording medium. A computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored.

Although the preferred embodiment of the target advertisement service system using the smartphone according to the present invention has been described above, the present invention is not limited to this, It is possible to carry out various modifications and the present invention also belongs to the present invention.

100-1 to 100-N: smart phones,
150: an application driving detection unit,
200: Targeted ad server

Claims (5)

An app operation detection unit installed and operating on a smartphone;
A target advertisement server for receiving the smartphone user information together with the application activation detection data detected by the application activation detection unit and comparing the smartphone user information with a previously stored application list database to transmit target advertisement data corresponding to the same application list to the smartphone; And
A control server for controlling driving of the target advertisement servers;
And a target advertisement data database base for storing the target advertisement data,
When the shopping mall related app is installed in the smartphone, the app drive detection unit is installed together with the smartphone user installed list, and the list of the entire app packages and the smartphone user installed app list are compared with each other to generate a user monitoring list. Detects whether or not an app in the created user watch list is executed,
Wherein when the user is identified through the location information determined by the smartphone and the location information of the offline advertisement medium, the target advertisement data is transmitted to the smartphone within the preset target advertisement valid time and displayed.
The method according to claim 1,
Wherein the app operation detection unit is operated while a shopping mall related app service pre-installed in the smart phone is executed.
The method according to claim 1,
Wherein the smart phone user information comprises member ID information that is registered as a member through a shopping mall related app service pre-installed in the smart phone, Targeted advertising service system using phone.
The method according to claim 1,
The target advertisement server records a target advertisement group and a target advertisement effective time for each user in a target advertisement database constructed in advance based on the application activation data detected by the application activation detection unit of the smartphone and the smartphone user information Storing and managing the target advertisement service system using the smartphone.
The method according to claim 1,
The target advertisement data transmitted to the smartphone through the target advertisement server includes at least any one of advertisement data of at least one of a banner advertisement, a coupon payment, a product recommendation, and a lock screen advertisement when a specific app service installed in the smartphone is executed A targeted advertising service system using a smart phone.

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