KR20180118398A - Shopping mall service providing apparatus and method for supporting the recommendation of product based on benefit, and computer readable medium having computer program recorded thereon - Google Patents

Abstract

The present invention relates to an apparatus and a method to provide a shopping mall service supporting benefit-based product recommendation, and a recording medium storing a computer program thereon and, more specifically, to an apparatus and a method to provide a shopping mall service supporting benefit-based product recommendation, which recommends product with benefits maximally applied thereto in accordance with a discount means, such as a coupon held by a user, and use of a payment means based on a transaction option set to each product to enable a user to purchase the product at a low price; and a recording medium storing a computer program thereon. According to the present invention, the apparatus uses payment and discount means held by a user to automatically search for the product of the transaction option capable of receiving discount at a user′s price zone or the lowest price and recommend the searched product to the user, thereby providing an effect of enabling the user to maximally use and consume discount benefits based on the payment and discount means provided from the shopping mall service. Moreover, the apparatus guides and recommends the user with the product providing the most efficient discount benefit more correctly than the product searched by the user with efforts to search the transaction condition of the product one by one to acquire discount benefits, thereby providing an effect of greatly increasing satisfaction and convenience in product purchase of the user, and significantly improving efficiency in the product purchase at the same time. According to the present invention, the apparatus comprises a product of interest extraction unit and a product recommendation unit.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention [0001] The present invention relates to a shopping mall service providing apparatus and method for supporting the recommendation of a benefit-based product, and a recording medium on which a computer program is recorded.

The present invention relates to a shopping mall service providing apparatus and method for supporting the recommendation of a benefit-based commodity, and a recording medium on which a computer program is recorded. More specifically, the present invention relates to a shopping mall service providing apparatus, A method and apparatus for providing a shopping mall service for recommending a benefit-based product recommendation so that a user can purchase a product at an inexpensive price by recommending a product with a maximum benefit according to use of the payment means, Media.

Currently, various shopping mall related services for selling products through online are provided through development of communication network and spread of various communication devices supporting the communication network, so that users can conveniently purchase and order goods through online.

In addition, various shopping mall related services provided at present can conveniently acquire information on different sales products for each company that sell the same goods through a shopping mall service. Through this, the user can easily obtain sales conditions for the same goods It is possible to purchase a product having a better condition by comparison.

In addition, such a shopping mall service can search for a plurality of goods belonging to the same category by using various search tools provided by a user in a shopping mall service, compare the same kind of different goods, and then determine the most suitable goods for the user Thus, the user satisfaction with the purchase of the product can be improved.

In addition, the existing shopping mall service provides a variety of discount means available for discounting a product such as a coupon or a point at the time of purchasing the product, so that the user can purchase the product at an inexpensive price using the discount means at the time of payment, The user is constantly using the shopping mall.

On the other hand, when a merchant registers a product through a shopping mall service, the merchant freely sets a discount rate or a discounted amount for each payment method available for payment of the corresponding merchandise and provides benefits. When the user makes payment through the payment means designated by the seller In addition to the benefits offered through the discount means, additional discounts can be obtained through the benefit of the use of the payment means, so that the product can be purchased at a lower price.

At this time, there may exist different sellers which sell the same or the same kind of goods. In order to secure competitiveness with other sellers selling similar goods, To maximize the number of buyers.

However, the existing shopping mall service can collect and collect a plurality of different merchandise-specific merchandise items that the user offers various benefits on-line, and can conveniently check it, but it is possible to use the at least one of the discount means and the payment means There is an inconvenience that the user checks each transaction condition of each product registered by each seller and the user must directly calculate and compare the purchase price for each product through the discount means and the payment means that the user has, .

That is, in a conventional shopping mall service, a user directly calculates a discounted price according to the use of a benefit for each product, or inputs purchase information including a payment means and a discount means to a web page to obtain an optimal benefit, A complicated and cumbersome process is required to search for products belonging to the category of interest and to check the conditions of the transaction. In addition, Therefore, there is a problem in that the efficiency with respect to time and effort is greatly reduced because the user can not guarantee that the product selected by the user's manual operation is the optimal product.

In the conventional shopping mall service, only a guide to the expiration date of the simple use period is provided. Therefore, when the user operates the discounting means within the use period of the discounting means, It is difficult to retrieve the optimal product to be applied at the maximum. Therefore, the discount period is expired without using the discount period, and the discount period is expired.

Korean Patent Laid-Open No. 10-2001-0112973 [Title of the Invention: Purchase / Sale System of Discounted Products Using the Internet and Method of Operation thereof]

In the present invention, the payment means set by the user for purchasing a product and the discount item for discounting a product are extracted as a transaction condition, and the transaction conditions set for the item of interest and the price The final price based on the price discount of the product is automatically calculated on the basis of the payment means and the discount means, and a recommendation product is selected based on the final price of the concerned product to provide the user with the benefit, The purpose of this study is to improve user convenience and satisfaction of purchase by supporting the products that have the maximum trading conditions without being searched separately.

In addition, the present invention confirms the period of use of the discount means applicable to the price discount of the product held by the user, automatically selects a product that can use the discount means for which the expiration of the use period is imminent, The purpose of this study is to improve the satisfaction of users' use of shopping mall.

A shopping mall service providing apparatus for providing a shopping mall related web site according to an embodiment of the present invention and supporting benefit based product recommendation includes a payment means for use in payment of goods from a user apparatus connected to the website, And discount information related to at least one of the payment means and the discount means corresponding to the payment use information among the plurality of goods information stored in advance is included in the payment information including at least one of discount information And an information processing unit for selecting one or more benefit information corresponding to the payment use information from the interest product information for each item of interest information, By applying discounts according to each of the above benefits information, It may include calculating the price, and the final price is calculated on the basis of the interest by the product information select the at least one recommendation goods to goods like for transmitting product information to the user equipment like parts.

As an example related to the present invention, a shopping mall service providing apparatus receives search information including at least one of category information and search word information of a product of interest from the user apparatus, searches for one or more goods information corresponding to the search information The interest product extracting unit may extract the interest product information from one or more goods information searched through the goods searching unit.

As an example related to the present invention, the product recommendation unit may compare one or more recommendation conditions that satisfy a predetermined criterion by comparing the final prices calculated for each item of interest product information with each other or satisfy a recommendation condition set by a user of the user apparatus, And generates recommended product information for the product and transmits the generated product information to the user device.

In an embodiment of the present invention, the interest-item extracting unit identifies an expiration date of use by the discount means included in the payment use information, and when the expiration date expiration discount means expires within a preset reference time, And extracts the interest goods information including the benefit information on the imminent discount means.

As an example related to the present invention, the payment means may include any one of a credit card, a check card, a mobile card, and an app card including credit card information, and the discount means may include at least one of a coupon and a point .

According to an embodiment of the present invention, the benefit information may be a discount rate depending on the use of the payment means and a discount rate or a discount amount depending on the use of the discount means.

As an example related to the present invention, the category information may include at least one of a product type and a price range.

A shopping mall service providing apparatus for providing a shopping mall related web site according to another embodiment of the present invention and supporting benefit based product recommendation may further include a price discount Extracting interest item information including price discount related benefit information for at least one of the one or more discount means based on the discount means information from a plurality of goods information stored in advance, Extracting interest goods from the discounted goods information and the discounted goods information, extracting interest goods from the discounted goods information, The discount rate is applied to individual discounts. And calculating the price, selecting a recommendation item based on the price calculated by the final product of interest to product information like for transmitting product information to the user equipment like may include a.

In an embodiment of the present invention, the interest-item extracting unit may generate the discounting means information composed of only one or more expiration-date discounting means for which expiration of use among the discounting means held by the user is within a predetermined time period.

As an example related to the present invention, the product recommendation unit may compare the final prices calculated for each item of interest goods with one another or more than one recommended product satisfying a predetermined criterion or satisfying a recommendation condition set by the user apparatus And transmits the generated recommendation information to the user device.

The method of providing a shopping mall service for supporting a recommendation-based product recommendation of a shopping mall service providing apparatus for providing a shopping mall related web site according to an exemplary embodiment of the present invention includes the steps of: And at least one discount means used for discounting the price of a commodity; receiving at least one of payment means and discount means according to the settlement use information among a plurality of previously stored plurality of different commodity information; And the discount information associated with at least one of the payment means and the at least one discount means corresponding to the payment use information from the goods information of interest for each item of interest goods information, The user selects the benefit information, Calculating a final price by applying a price discount according to each of the selected one or more benefit information items to the price of the product, selecting a recommended product based on the final price calculated for each item of interest product information, As shown in FIG.

The recording medium according to the embodiment of the present invention may store a computer program for performing the above-described method.

The present invention automatically searches for a product having a transaction condition that allows a user to receive a discount at a desired price or a lowest price using the payment means and the discount means possessed by the user and recommends the product to the user, Provides the most efficient use and exhaustion of discounts based on means and discounts, while at the same time providing users with the most efficient discounts more accurately than products retrieved by searching for the terms and conditions of the goods in order to obtain discounts It is possible to greatly enhance the satisfaction and convenience of the purchase of the product by the user and greatly improve the efficiency of the purchase of the product.

The present invention also relates to a method and apparatus for confirming a period of use of a discount means applicable to a price discount of a product held by a user, automatically selecting a product for which the discount means with an imminent expiration date is available, So that the user is able to efficiently use the discount means by recommending various product groups for exhausting the discount means to the user, thereby greatly enhancing the satisfaction of the user using the shopping mall.

In addition, according to the present invention, it is possible to increase the purchase satisfaction of the user by supporting the user to purchase the product by guiding the user to the product that can maximize the benefits of the discount means with the expiration date, It is possible to greatly increase the sales of the seller and the usage rate of the shopping mall.

1 is a configuration diagram of a shopping mall service providing system for supporting benefit-based product recommendation according to an embodiment of the present invention;
2 is a configuration diagram of a shopping mall service providing apparatus for supporting benefit-based product recommendation according to an embodiment of the present invention;
3 is a diagram illustrating an operation example of a benefit-based interest item extraction process of a shopping mall service providing apparatus for supporting benefit-based product recommendation according to an exemplary embodiment of the present invention.
4 is a diagram illustrating an operation example of a product recommendation process of a shopping mall service provision apparatus that supports benefit-based product recommendation according to an exemplary embodiment of the present invention.
FIG. 5 and FIG. 6 are diagrams illustrating an operation example of an interest item extraction and guidance process related to a maturity imminent discount means of a shopping mall service provision apparatus that supports a benefit-based product recommendation according to an embodiment of the present invention.
FIG. 7 is a flowchart illustrating a method for providing a shopping mall service supporting recommendation of a benefit-based product according to an exemplary embodiment of the present invention; FIG.

It is noted that the technical terms used in the present invention are used only to describe specific embodiments and are not intended to limit the present invention. In addition, the technical terms used in the present invention should be construed in a sense generally understood by a person having ordinary skill in the art to which the present invention belongs, unless otherwise defined in the present invention, Should not be construed to mean, or be interpreted in an excessively reduced sense. In addition, when a technical term used in the present invention is an erroneous technical term that does not accurately express the concept of the present invention, it should be understood that technical terms that can be understood by a person skilled in the art can be properly understood. In addition, the general terms used in the present invention should be interpreted according to a predefined or prior context, and should not be construed as being excessively reduced.

Furthermore, the singular expressions used in the present invention include plural expressions unless the context clearly dictates otherwise. The term "comprising" or "comprising" or the like in the present invention should not be construed as necessarily including the various elements or steps described in the invention, Or may further include additional components or steps.

Furthermore, terms including ordinals such as first, second, etc. used in the present invention can be used to describe elements, but the elements should not be limited by terms. Terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings, wherein like reference numerals refer to like or similar elements throughout the several views, and redundant description thereof will be omitted.

In the following description, well-known functions or constructions are not described in detail since they would obscure the invention in unnecessary detail. It is to be noted that the accompanying drawings are only for the purpose of facilitating understanding of the present invention, and should not be construed as limiting the scope of the present invention with reference to the accompanying drawings.

Hereinafter, detailed embodiments of the present invention will be described with reference to the drawings.

1 is a block diagram of a shopping mall service providing system for supporting benefit-based product recommendation according to an embodiment of the present invention. As shown in the figure, the user apparatus 10 communicates with the user apparatus 10 through a communication network, And a shopping mall service providing apparatus 100 for providing a shopping mall related web site composed of a web page.

Also, a shopping mall service providing system that supports benefit-based product recommendation by more components than the components shown in Fig. 1 may be implemented, or a shopping mall service providing system that supports benefit-based product recommendation by fewer components .

The user device 10 may be a smart phone, a portable terminal, a mobile terminal, a personal digital assistant (PDA), a portable multimedia player (PMP) terminal, a telematics terminal, A portable terminal, a navigation terminal, a personal computer, a notebook computer, a slate PC, a tablet PC, an ultrabook, a wearable device (for example, a watch type A smart TV, a digital broadcasting terminal, a television (TV), a digital television (TV), a digital television (TV) A home theater system, an AVN (Audio Video Navigation) terminal, an A / V (Audio / Video) system, a flexible terminal, and the like.

The communication network described in the present invention may include a wired / wireless communication network. Examples of the wireless communication network include a wireless LAN (WLAN), a digital living network alliance (DLNA), a wireless broadband (Wibro) (WIMAX), Global System for Mobile communication (GSM), Code Division Multi Access (CDMA), Code Division Multi Access 2000 (CDMA2000), Enhanced Voice-Data Optimized or Enhanced Voice- Data Only), WCDMA (Wideband CDMA), HSDPA (High Speed Downlink Packet Access), HSUPA (High Speed Uplink Packet Access), IEEE 802.16, Long Term Evolution (LTE) Advanced, Wideband Wireless Mobile Broadband Service (WMBS), Bluetooth, Radio Frequency Identification (RFID), Infrared Data Association (IrDA), Ultra Wideband (UWB), ZigBee, Near Field Communication (NFC), second (UC), Visible Light Communication (VLC), Wi-Fi, and Wi-Fi Direct. The wired communication network may be a wired LAN, a wired WAN, a power line communication (PLC), a USB communication, an Ethernet, a serial communication, Cables and the like.

In addition, the shopping mall service providing apparatus 100 communicates with the seller apparatuses of the different sellers who sell the goods through the communication network, stores the goods information received from the seller apparatus in the goods DB 101, ), And provides product information of various sellers to the user device 10 connected to the shopping mall service providing device 100 through the corresponding web page, And an online shopping mall server that performs a payment process for the purchased product information through communication with the user device 10 upon request and allows the user to process the delivery of the purchased product .

Also, the shopping mall service providing apparatus 100 may be implemented in the form of a web server, a database server, a proxy server, or the like. In addition, the shopping mall service provision apparatus 100 may be provided with at least one of a network load balancing mechanism, various software for allowing the service apparatus to operate on the Internet or another network, and thereby can be implemented as a computerized system have. The network may also be an http network, a private line, an intranet or any other network. Furthermore, the connection of the shopping mall service provision apparatus 100 and the user apparatus 10 can be connected to the secure network so that the data is not attacked by any hacker or other third party. In addition, the shopping mall service providing apparatus 100 may include a plurality of database servers, and the database server may be separately connected to the shopping mall service providing apparatus 100 through any type of network connection including a distributed database server architecture Lt; / RTI >

The shopping mall service providing apparatus 100 can provide a product page, which is a product related web page corresponding to each of a plurality of different products, to a user device 10 connected to a shopping mall related Web site, When a purchase request for a selected product is received, a payment page, which is a payment related web page in accordance with the purchase request, is transmitted to the user device 10, and a payment process is performed based on the payment page so that the user can purchase the product online .

At this time, the shopping mall service providing apparatus 100 receives the purchase information from the user device 10 through the payment page, generates payment information based on the purchase information, and transmits the payment information to the payment server The payment can be processed through communication.

On the other hand, the shopping mall service providing apparatus 100 provides a benefit such as a discount on the use of a payment means in connection with a card company when using a payment means such as a credit card used for payment of a product to induce users to use the shopping mall continuously To provide the goods at a discounted price.

The shopping mall service providing apparatus 100 also provides a discount means such as a coupon that can be used for a discount of a commodity or a point (mileage) to be paid when a commodity is purchased to induce the user to use the shopping mall continuously, Providing the benefits available as a means to offer products at a discounted price.

At this time, the shopping mall service provision apparatus 100 can provide a product to be purchased only by the discount means.

In addition, the merchandise information provided by the shopping mall service providing apparatus 100 may include price discount related benefit information for each payment means including a discount rate or a discount amount for each payment means available for purchasing the merchandise, a discount rate or discount The transaction condition information on the transaction condition of the commodity including the price discount related benefit information by the discount means for the amount or the discountable range may be included.

Accordingly, the shopping mall service providing apparatus 100 may include in the product information on the purchase target product of the user upon receiving the payment use information including at least one of the payment means and the discount means for the user to use for payment of the goods on the payment page The final price (final settlement price) can be calculated by discounting the price according to the merchandise information of the purchase target merchandise according to the benefit information corresponding to at least one of the payment means and the discount means according to the settlement use information based on the transaction condition information And the payment processing can be performed at the final price.

At this time, the existing shopping mall service can provide the transaction condition information to the user as described above, and can confirm the information on the benefits that the user can obtain based on the payment means and the discount means that the user intends to use for payment, It does not provide information about recommended products that can obtain optimal price benefits considering the payment means and discount means of the user and the transaction conditions of each product.

That is, in the existing shopping mall service, the final price of the goods for the payment means and the discount means set by the user can be provided in the purchase process (or the payment process) of the goods of the user, In order to find the product that can obtain the best price benefit because the product is sold under different conditions, there is a disadvantage that the user must check the transaction condition of the product and calculate the discounted price directly or check the final price through the payment page do.

In order to solve this problem, when the shopping mall service providing apparatus 100 according to the embodiment of the present invention receives the payment use information related to the payment means and the discount means set for use in purchasing goods from the user's device 10, One or more goods information including at least one of the category and the search word set as a search target or a plurality of goods information stored in advance in the goods DB 101 included in the shopping mall service providing apparatus 100 Selecting one or more items of interest that provide corresponding benefits, automatically calculating a final price based on the payment usage information and the transaction condition information for each product for each item of interest, A recommended product with a low final price is selected and recommended to the user's user device 10 It can send the product information.

That is, the shopping mall service providing apparatus 100 automatically selects a commodity having a discount level suitable for a recommendation condition set by a user as the lowest cost as a payment means and a discount means for a user to use for purchasing a commodity, It is possible to easily recommend the payment means and the discount means held by the user without having to use an inaccurate and ineffective method of confirming the transaction terms for each product in order to make full use of the payment means and the discount means for each product, It is possible to automatically recommend an optimum recommended product to the user in accordance with the discount means.

The discount means information for the discount means paid by the shopping mall service providing apparatus 100 in correspondence with the user of the user apparatus 10 includes information on the use period (usable period) of the discount means, When the period expires, the discount means can not be used.

Therefore, the shopping mall service provision apparatus 100 automatically checks the expiration date of the discount means information stored in the user's member information, automatically identifies the expiration date expiration discount means with expiration date within the predetermined time, By checking the item-by-item transaction conditions that can be applied to the expiration date discounting means among the goods information, extracting one or more items of interest information including the benefit information for the expiration date discounting means, After calculating the final price on the basis of the usage information, the user can select a recommended product satisfying a preset condition or a user's recommendation condition and recommend it to the user.

Accordingly, the shopping mall service providing apparatus 100 can guide the user to purchase a product that maximizes the benefits of the discount means that the expiration date of which is near, out of the discount means possessed by the user, so as to exhaust the discount means possessed by the user Which can be used to increase the satisfaction of the user by supporting various product groups related to the benefits of the discount means, and at the same time, to provide the merchandise To help sellers increase their sales.

The detailed operation of the shopping mall service providing apparatus 100 supporting the recommendation based on the benefits based on the above-described configuration will now be described with reference to the drawings.

FIG. 2 is a block diagram of a shopping mall service providing apparatus 100 for supporting benefit-based product recommendation according to an exemplary embodiment of the present invention. As shown in FIG. 2, the merchandise information providing unit 110, An interested product extracting unit 130 and a product recommending unit 140. [

At this time, at least one of the components constituting the shopping mall service provision apparatus 100 may be included in the other components, and the additional components may be further included in addition to the components described above.

Also, the shopping mall service providing apparatus 100 may include a product DB 101 in which a plurality of product-specific product information items sold by various sellers are stored, and a member DB 102 in which user's member information is stored.

The member information may include login information including the user's member ID and password, identification information of the user apparatus 10 (example , Telephone number), user information, and the like.

The merchandise information may include benefit information for each payment means for one or more payment means and benefit information for each discount means for each benefit of one or more discount means available for discounting the merchandise. The transaction condition information including at least one of information and benefit information for each discount means may be included in the product information.

At this time, the payment means may include an app card including a credit card, a check card, a credit card, a check card, a mobile card, and credit card information, and the benefit information for each payment means may correspond to payment means At least one of a discount rate (a charged discount rate) and a discounted amount, which is included in payment means identification information (for example, card company information and issuance destination information of the payment means) Benefit information.

In addition, the discount means may be used as a payment means for payment of a commodity as a means used for a price discount of a commodity (or a discount of a settlement amount).

In this case, the discount means may include a coupon or a point, and the benefit information for each discount means included in the transaction condition information may include coupon list information for the coupon list including one or more coupons available for settlement of goods or price discount, And information on at least one of points available for settlement of goods or price discounts.

At this time, the coupon list information included in the transaction condition information may include coupon identification information for each coupon, coupon benefit information for coupon discount rate or discount amount, and the transaction condition information may include a plurality of different coupons Additional benefit information may be included.

In other words, a plurality of different coupons can be simultaneously applied to the price discount of the goods according to the transaction condition information of the goods.

Further, the point information may be set to a point maximum value that can be used for settlement of goods or price discount.

Web page information about each of a plurality of different web pages constituting a shopping mall related Web site provided by the shopping mall service providing apparatus 100 may be stored in the corresponding product DB 101, The web page may include a landing page, a product page for each product, a payment page, a purchasing history related purchase management page corresponding to the user, and the like.

3, the product information providing unit 110 receives the login information from the user device 10 and compares the login information with the member information of the user stored in the member DB 102 to authenticate the user And can transmit a web page constituting a web site to the connected user device 10 by logging in to the web site.

In addition, the user device 10 may provide a search interface for category setting and search word input for a product search through a corresponding web page, and may search for a product category (product type) selected by the user through the search interface, Search information including at least one of category information on the search keyword and search word information including one or more search words according to user input and transmits the search information to the shopping mall service providing apparatus 100. [

At this time, the category information may include at least one of one or more kinds of goods (for example, household appliances, furniture, performance tickets, TVs, computers, etc.) corresponding to the search target goods to be searched by the user and price range.

Accordingly, the product retrieving unit 120 can retrieve the product information stored in the product DB 101 based on the retrieval information received from the user device 10, and can retrieve one or more product information corresponding to the retrieval information from the product DB 101, and generate search result information including the extracted one or more goods information.

The interest product extracting unit 130 may receive the search result information from the product search unit 120 and transmit the search result information to the user device 10. For example, A result page is generated and transmitted to the user device 10, and search result information can be provided to the user through the search result page.

In addition, the interested-product extracting unit 130 may provide a settlement means for use in settlement of goods through a search result page and a settlement setting interface for inputting a discount means held by the user.

At this time, the interest-item extracting unit 130 extracts the interest item from the member information of the user stored in the member DB 102, based on the payment means information per payment means owned by the user and the valid coupons and points whose usage period has not expired, If at least one of the payment means information and the discount means information exists, at least one of the payment means information and the discount means information is extracted and provided through the payment setting interface included in the search result page .

Accordingly, the user device 10 can use at least one of the payment means to be used for goods settlement based on the user input through the payment setting interface of the search result page and at least one of discount means And transmits the billing usage information to the shopping mall service providing apparatus 100.

At this time, the payment use information may include the issuance destination information (e.g., card company information) of the payment means corresponding to the payment means, the type (for example, coupon or point) of the discount means, identification information about the discount means, If the payment usage information includes a point, the amount (amount or value) of the point to be used may be set in the payment usage information.

On the other hand, when receiving the payment usage information from the user device 10, the interest product extracting unit 130 extracts the interest payment information for at least one of the payment means and the discount means corresponding to the payment usage information among the one or more goods information included in the search result information The merchandise information having the transaction condition information including the benefit information can be extracted as the interested merchandise information, which is a user's favorite merchandise, and thereby, one or more merchandise information of interest can be extracted.

That is, the interested-product extracting unit 130 can select a product that can be discounted by a payment means or a discount means owned by the user, and extract the selected product as a product of interest.

In the above-described configuration, the product search unit 120 may receive the payment usage information together with the search information from the user device 10, generate search result information based on the search information, And may transmit usage information to the interested-product extracting unit 130. [

Accordingly, the interested-product extracting unit 130 can extract one or more items of interest goods based on the search result information and the payment usage information as described above.

In addition to the above-described configuration, the interest-item extracting unit 130 may receive the settlement use information described above as search information from the user device 10 connected to the search-related web page including the goods search unit 120, It is possible to retrieve a plurality of goods information stored in the goods DB 101 based on the payment use information.

At this time, the interested-product extracting unit 130 searches the member information of the user stored in the member DB 102, and obtains information on the payment means related to the user most frequently used, or information on one or more payment means If the user has at least one discount means currently present, the discount means information for the one or more discount means is identified, and the payment means information and the discount means information It is possible to automatically generate billing usage information by itself.

At this time, the settlement use information may include a plurality of different discount means, and the settlement use information may include discount means information for each discount means, and may include a plurality of discount means information.

In addition, the interested-product extracting unit 130 may automatically generate corresponding payment use information corresponding to the user at a predetermined cycle.

In addition, the interest product extracting unit 130 searches for the goods-by-item transaction condition information stored in the goods DB 101 based on the payment use information received as the search information, and stores the at least one payment means and one or more discount means (Including) the merchandise information having the transaction condition information including the benefit information corresponding to at least one of the merchandise DB 101, the extracted merchandise information as interest merchandise information, ).

Accordingly, the interested-product extracting unit 130 extracts a plurality of product information stored in advance in the product DB 101 included in the shopping mall service providing apparatus 100 belonging to various product groups other than the products that are searched for by specifying a search word The user can select and extract interest goods that provide benefits related to the means used by the user for payment. Accordingly, through the configuration of the product recommendation unit 140 described below, the user can benefit from the benefits associated with the means used for payment Based products are provided so that the discounted means can be appropriately exhausted and used so as to provide a variety of products capable of exhausting the discount means possessed by the user can do.

4, the product recommendation unit 140 may receive one or more items of interest goods corresponding to the user from the interest product extraction unit 130, and may receive interest goods information The discount information corresponding to at least one of the one or more payment means and the one or more discount means corresponding to the payment use information is selected from the transaction condition information of the item of interest, The final price can be calculated.

For example, the merchandise recommendation unit 140 may receive the first benefit information corresponding to one of the one or more payment means information included in the payment use information and the one or more discount means information corresponding to any one of the one or more discount means information included in the payment use information 2 discount information according to the first benefit information to the price of the commodity included in the specific interested commodity information with respect to the specific commodity information having the transaction condition information including the second benefit information, The final price can be calculated in correspondence with the specific interest goods information.

In this case, if the payment information or the discount means-related benefit information that the user does not possess is included in the transaction condition information of the item information of interest, the product recommendation unit 140 transmits the payment information related to the payment means or the discount means, It can be excluded without applying to price discount.

For example, when a credit card A is set as a payment means in the payment use information, a 10% discount coupon and 500 points are set as the discount means, the product recommendation unit 140 obtains 10% discount According to the benefit information of the coupon, only the 10% discount coupon which is owned by the user is applied to the price discount of the product A, and the discount rate corresponding to the 10% discount coupon corresponding to the product A is 9000 Can be calculated.

Similarly, the commodity recommendation unit 140 may receive the benefit information for the payment means for 10% of the bill discount of the A credit card included in the transaction condition information of the commodity B and the benefit information for the discount means for the 10% discount coupon And 10% discount coupon corresponding to the A credit card held by the user in accordance with the benefit information corresponding to the second discount means for the point, discount by the user with the 10% discount coupon, and discount corresponding to 500 points, And the final price corresponding to the product B can be calculated as 7500 won.

At this time, the product recommendation unit 140 can use only the specific product on the product page corresponding to the product information of interest, and when the coupon information for the unique coupon to be issued by selecting the coupon issuing on the corresponding product page exists, (Or discount means) held by the user.

If it is impossible to apply a plurality of different discount means in accordance with the transaction condition information of the specific item of interest, the product recommendation unit 140 may set the transaction condition of the specific interest item among the plurality of discount means held by the user based on the payment use information The above-mentioned final price can be calculated by automatically selecting the discount means with the highest discount rate or the discount rate according to the information.

The product recommendation unit 140 calculates the final price for each item of interest information extracted from the interest-item extracting unit 130 as described above, And transmit it to the user device 10.

At this time, the product recommendation unit 140 compares the final prices calculated for each item of interest product information with each other to determine whether or not a recommendation item (s) for one or more recommended products satisfying the preset criteria or satisfying the recommendation condition set by the user apparatus 10 Information can be generated and transmitted to the user device 10. [

For example, when the condition for recommending a product having the lowest price as a recommended product is set in advance based on the final price for each product of interest, the product recommendation unit 140 sets the final prices calculated for each item of interest according to the condition It is possible to generate the recommended product information having the lowest price as the recommended product information for the recommended product and transmit it to the user device 10.

As another example, the product recommendation unit 140 may receive the condition information on the recommendation condition from the user device 10 or determine the recommendation price range desired by the user based on the recommendation condition set in the user's member information, One or more items of interest having a final price belonging to the recommended item may be set as recommended products and the recommended product information set as recommended products may be transmitted to the user device 10 as recommended product information.

At this time, the product recommendation unit 140 may generate the detailed discount information on the application details of the benefit information for each product according to the recommended product information, and may include the detailed discount information in the recommended product information corresponding to the product. And transmits the included recommended product information to the user device 10.

At this time, the application unit configured in the user device 10 can access the product page corresponding to the recommended product selected by the user based on the recommended product information, and the shopping mall service providing apparatus 100 accesses the product page corresponding to the recommended product The user device 10 can transmit the product page corresponding to the recommended product to the user device 10

In addition, the shopping mall service providing apparatus 100 further includes a payment processing section, and the payment processing section is provided with a settlement page, which is a payment related web page, when a user of the user apparatus 10 connected to the goods page, which is a web page, To the user device 10.

Also, the payment processing unit generates payment information based on the purchase information received from the user device 10 through the payment page through the payment page, transmits the payment information to the preset payment server, The user can perform a payment process for the purchased product through communication with the server.

Accordingly, the shopping mall service providing apparatus 100 can receive a discount at a desired price or a lowest price by using a payment means and a discount means which are owned by the user among the products set by the user as a search target or products belonging to various product groups The goods with the transaction condition are automatically searched and recommended to the user so that the user can utilize the discount means provided by the shopping mall service and the discount means based on the discount means to the maximum extent so that the user can use the goods at the same time. It is possible to improve the efficiency of purchasing products while enhancing the satisfaction and convenience of user's purchasing by guiding and recommending the products that provide the most efficient discounts more accurately than the products retrieved by searching for the conditions Can The.

Meanwhile, in the above-described configuration, the shopping mall service providing apparatus 100 may recommend a product on the basis of the discount means for which the expiration of use is imminent so that the discount means with an imminent expiration date may be used for the price discount of the product. And will be described in detail with reference to FIG.

5, in the above-described configuration, the interest-item extracting unit 130 identifies the expiration date of use according to the discount means included in the payment use information, or stores the membership information of the user stored in the member DB 102 The expiration date of each discount means can be identified based on the discount means information included in the discount means included.

At this time, the settlement use information may include payment means information.

If there is an expiration expiration discount means in which the expiration date of use expires within a preset reference time based on the present time of the discount means held by the user, the interested goods extracting unit 130 extracts the goods information or the product DB The goods information having the transaction condition information including the benefit information for the corresponding expiration date discounting means among the plurality of different goods information stored in advance in the shopping center 101 can be extracted and set as the interested goods information.

Accordingly, the product recommendation unit 140 can recommend the recommendable product to the user, as described above, with respect to the target commodity for which the benefit information on the expiration-date discount means is set as the transaction condition.

6, the interested goods extracting unit 130 and the product recommending unit 140 may be configured to recommend the use of a discount means for which the expiration of use is imminent without requesting a separate product recommendation from the user apparatus 10 It is possible to automatically generate recommended product information and transmit it to the user device 10 and transmit the recommended product information to the user device 10 using notification information or a push message.

Accordingly, the user device 10 can receive the notification information or the push message, and recommend a product that can use the discount means for which the expiration of use is imminent to the user.

Accordingly, the shopping mall service provision apparatus 100 prioritizes the discount means with the expiration of use expiration, recommends the recommendation commodity to the user, and recommends the recommendation commodity to the user so that the discount means issued by the user can be efficiently used and exhausted, Through means-based benefits, we can recommend a variety of products from various product categories that can be purchased at low prices, thereby increasing the user's shopping utilization rate and supporting continuous virtuous circle sales.

As described above, the shopping mall service providing apparatus 100 according to the present invention confirms the use period (at the expiration date of use) of the discount means applicable to the price discount of the goods held by the user, and the use of the discount means By automatically sorting possible products and recommending them to the user, the user can efficiently use the discount means, thereby greatly enhancing the user's satisfaction with using the shopping mall.

In addition, the shopping mall service providing apparatus 100 according to the present invention can enhance the purchase satisfaction of the user by supporting the user to purchase the product by guiding the user with the product that can maximize the benefits of the discount means with the expiration date, At the same time, it is possible to greatly increase the sales rate of the seller and the usage rate of the shopping mall by inducing the seller to sell the product which can use the expiration date discounting means.

On the other hand, when the user visits the web site and stores the discount means issued through various web pages, the shopping mall service providing apparatus 100 provides discount means for each discount means issued by the user to the member information of the user in the member DB 102, Information can be included and stored.

Accordingly, the shopping mall service providing apparatus 100 can automatically recommend a commodity that can use the discount means included in the member information of the user, and detailed operation thereof will be described.

First, the interested-product extracting unit 130 may extract discount means information including one or more discount means for discounting a price of a product held by the user from membership information stored in advance in association with a user registered on a web site.

In addition, the interested-product extracting unit 130 extracts, from the product DB 101, the product information in which the transaction condition information including the discount-related benefit information for at least one of the one or more discount means corresponding to the discount means information exists, .

On the other hand, the commodity recommendation unit 140 may be configured to determine whether or not the commodity price is discounted based on the discount information for each discount means owned by the user and the benefit information according to the transaction condition information, After identifying one or more applicable discount means, one or more discount means (individual discount means) identified in the price of the interested merchandise according to the merchandise information of interest may be applied to discount the price of the merchandise of interest and calculate the final price.

In addition, the product recommendation unit 140 selects a recommended product according to a preset condition or a recommended condition set by the user based on the final price calculated for each item of interest product information, Lt; / RTI >

At this time, the interested-product extracting unit 130 may generate discount means information composed of only one or more expiration-date discount means that the usage expiration of the user is within a predetermined time period.

Meanwhile, in the above-described configuration, the user device 10 includes a user device communication unit, a user device storage unit, a user device display unit, a user device audio output unit, and a user device control unit. Not all of the components of the user device 10 are required, and the user device 10 may be implemented by more components than the components of the user device 10, (10) may be implemented.

The application unit may be configured as a user device control unit for controlling various components of the user device 10, or may be composed of application related data stored in the user device storage unit, which is executed by the user device control unit. It is possible to perform various operations described in the present invention based on the data stored in the device storage unit.

The user equipment communication unit communicates with any internal component via a wired / wireless communication network or with at least one external terminal. At this time, an external arbitrary terminal may include a shopping mall service providing apparatus 100, a payment server, and the like. Here, the wireless Internet technology includes a wireless LAN (WLAN), a digital living network alliance (DLNA), a wireless broadband (Wibro), a world interoperability for a microwave (WiMAX), a high speed downlink packet access ), HSUPA (High Speed Uplink Packet Access), IEEE 802.16, Long Term Evolution (LTE), Long Term Evolution-Advanced (LTE-A), Wireless Mobile Broadband Service (WMBS) And the user device communication unit transmits and receives data according to at least one wireless Internet technology in a range including internet technologies not listed above. In addition, the near field communication technology includes Bluetooth, Radio Frequency Identification (RFID), Infrared Data Association (IrDA), UWB (Ultra Wideband), ZigBee, Near Field Communication (NFC) , Ultra Sound Communication (USC), Visible Light Communication (VLC), Wi-Fi, and Wi-Fi Direct. The wired communication technology may be a wired LAN, a wired wide area network (WAN), a power line communication (PLC), a USB communication, an Ethernet, a serial communication, Coaxial cables, and the like.

In addition, the user equipment communication unit can transmit information to and from an arbitrary terminal through a universal serial bus (USB).

In addition, the user equipment communication unit may be configured to communicate with a plurality of mobile communication systems using at least one of technical standards or communication schemes (e.g., Global System for Mobile communication (GSM), Code Division Multi Access (CDMA), Code Division Multi Access (Enhanced Voice-Data Optimized or Enhanced Voice-Data Only), WCDMA (Wideband CDMA), HSDPA (High Speed Downlink Packet Access), HSUPA (Long Term Evolution), LTE Terminal service provider 100, a payment server, and the like on a mobile communication network constructed in accordance with a service provider's name, service provider, service provider, service provider, service provider,

Also, under control of the user device control unit, the user device communication unit receives interface related information, web page related information, content, or payment information transmitted from the shopping mall service providing apparatus 100. [

The user device storage unit stores various user interfaces (UI), a graphical user interface (GUI), and the like.

In addition, the user device storage unit stores data, programs, and the like necessary for the user device 10 to operate.

That is, the user device storage unit may store a plurality of application programs (application programs or applications) running on the user device 10, data for operation of the user device 10, and commands. At least some of these application programs may be downloaded from the external service providing device via wireless communication. Also, at least some of these applications may reside on the user device 10 from the time of shipment for the basic functions of the user device 10 (e.g., phone call incoming, outgoing, message receiving, origination functions). On the other hand, the application program is stored in the user device storage unit, installed in the user device 10, and can be operated by the user device control unit to perform the operation (or function) of the user device 10. [

The user device storage unit may be a flash memory type, a hard disk type, a multimedia card micro type, a card type memory (for example, SD or XD memory) A random access memory (SRAM), a read-only memory (ROM), an electrically erasable programmable read-only memory (EEPROM), a programmable memory (ROM) Read-Only Memory). In addition, the user device 10 may operate web storage or operate in connection with web storage to perform storage functions of the user device storage unit on the Internet.

The user device storage unit may store corresponding interface related information, web page related information, content, or payment information received through the user device communication unit under the control of the user device control unit.

The user device display unit may display various contents such as various menu screens by using the user interface and / or graphical user interface stored in the user device storage unit under the control of the user device control unit. Here, the content displayed on the user device display unit includes various text or image data (including various information data), a menu screen including data such as an icon, a list menu, and a combo box. Also, the user device display may be a touch screen.

The user device display unit may be a liquid crystal display (LCD), a thin film transistor liquid crystal display (TFT LCD), an organic light-emitting diode (OLED), a flexible display Display, a 3D display, an e-ink display, and a light emitting diode (LED).

Also, the user device display unit may be configured as a stereoscopic display unit for displaying a stereoscopic image.

In the stereoscopic display unit, a three-dimensional display system such as a stereoscopic system (glasses system), an autostereoscopic system (no-glasses system), a projection system (holographic system) can be applied.

The user device display unit displays corresponding interface related information, web page related information, content, or payment information received through the user device communication unit under the control of the user device control unit.

At this time, the user device display unit may output the payment interface including the payment information for payment processing of the payment information by the user device controller.

The user device audio output unit outputs audio information included in the signal processed by the user device control unit. Here, the user device audio output unit may include a receiver, a speaker, a buzzer, and the like.

Further, the user apparatus voice output section outputs the guidance voice generated by the user apparatus control section.

The user apparatus audio output unit may output the audio information corresponding to the information received through the communication unit under the control of the user apparatus control unit.

The user device control unit executes the overall control function of the user device 10. [

Also, the user device control unit executes the overall control function of the user device 10 using the program and data stored in the user device storage unit. The user device control unit may include a RAM, a ROM, a CPU, a GPU, and a bus, and the RAM, the ROM, the CPU, and the GPU may be connected to each other via a bus. The CPU accesses the user device storage unit, performs booting using the O / S stored in the user device storage unit, performs various operations using various programs, contents, and data stored in the user device storage unit .

At this time, the user device control unit may be an application unit configured in the user device 10, and the application unit may be configured as an application configured by the application-related data stored in the user device storage unit and executed by the user device control unit Of course.

In addition, the user device control unit performs a membership registration procedure for a user of the corresponding user device 10 by interlocking with the shopping mall service providing device 100. [

In addition, at the time of performing the membership registration procedure, the user device control unit must complete the authentication function through the authentication unit (for example, mobile phone, credit card, Ipfin, e-mail, Can normally be completed.

Also, the user device control unit can transmit the payment means information in correspondence with the information received from the shopping mall service providing apparatus 100, and the payment means information includes the payment means related information, the purchase information, the payment information, Identification information, and the like. Here, the identification information of the user device 10 includes a Mobile Directory Number (MDN), a Mobile IP, a Mobile MAC, a SIM (Subscriber Identity Module) card unique information, and a serial number.

If the user of the user device control unit is not a member registered in advance in the shopping mall service providing device 100, the user device control unit may determine that the corresponding user And performs the membership procedure for the device 10 (or the user of the user device 10).

In addition, when generating the payment means information, the user device control unit may include a payment card (or unique identification information of the payment card) selected from a plurality of payment cards registered (or issued) in a specific application installed in advance in the user device 10, .

Also, the user device control unit may check the payment card selected from the recommended card list transmitted from the shopping mall service providing apparatus 100. [

In addition, the user device controller may include one or more cards that are applicable to the benefit information among a plurality of payment cards registered in advance in the user device 10 based on the one or more benefit information provided from the shopping mall service providing device 100 And displays the generated recommendation card list on the user device display unit. Also, it is possible to check one payment card selected from the recommended card list displayed on the user device display unit. Here, the benefit information includes coupon information, membership benefit information, discount benefit information, and the like.

In addition, the user device control unit receives a personal identification number (PIN) corresponding to the user input through a specific application installed in the user device 10 in advance. Here, the PIN number may be a PIN number corresponding to the identified payment card type.

In addition, the user device control unit transmits the payment means information including the confirmed payment card type (or the unique identification information of the payment card), the PIN number, the identification information of the user device 10, and the like to the shopping mall service providing apparatus 100).

The user device 10 may further include an interface unit (not shown) that serves as an interface with all the external devices connected to the corresponding user device 10. For example, the interface unit may include a wired / wireless headset port, an external charger port, a wired / wireless data port, a memory card port, a port for connecting a device having an identification module, an audio I / Input / output (I / O) port, video I / O (input / output) port and earphone port. Here, the identification module is a chip storing various information for authenticating the usage right of the user device 10, and includes a user identity module (UIM), a subscriber identity module (SIM) A Universal Subscriber Identity Module (USIM), and the like. In addition, a device provided with the identification module can be manufactured in a smart card format. Thus, the identification module can be connected to the user device 10 via the port. The interface unit receives data from an external device or receives power and transmits the data to each component in the user device 10 or allows data in the user device 10 to be transmitted to an external device.

The interface unit may be a path through which the power from the cradle is supplied to the user apparatus 10 when the user apparatus 10 is connected to an external cradle or various command signals input from the cradle by the user, (10). ≪ / RTI > The various command signals input from the cradle or the corresponding power source may be operated as a signal for recognizing that the user apparatus 10 is correctly mounted on the cradle.

The user device 10 further includes an input unit (not shown) for receiving a command or a control signal generated by an operation such as a button operation by a user or a function selection, or a touch / Not shown).

The input unit may include at least one of a command, a selection, data, and information of a user. The input unit may include a plurality of input keys and function keys for inputting numeric or character information and setting various functions.

The input unit may include a key pad, a dome switch, a touch pad (static / static), a touch screen, a jog wheel, a jog switch, a jog shuttle, a mouse, , A stylus pen, a touch pen, and the like can be used. In particular, if the user device display is formed in a touch screen form, some or all of the functions of the input may be performed through the user device display.

In addition, each component (or module) of the user device 10 may be software stored on the memory (or user device storage) of the user device 10. The memory may be an internal memory of the user device 10, and may be an external memory or other type of storage device. Further, the memory may be a non-volatile memory. The software stored on the memory may include a set of instructions that, when executed, cause the user device 10 to perform certain operations.

FIG. 7 is a flowchart of a shopping mall service providing method for supporting a recommendation-based product recommendation of the shopping mall service providing apparatus 100 according to an embodiment of the present invention.

As shown in the figure, the shopping mall service providing apparatus 100 receives search information including at least one of category information and search word information on a product of interest from the user device 10 connected to the website, One or more goods information can be retrieved (S1).

The shopping mall service providing apparatus 100 also receives payment usage information including at least one of a payment means for use in payment of goods from the user device 10 and one or more discount means used for price discount of the goods S2), extracts interest goods information in which transaction condition information including benefit information for at least one of the payment means and one or more discount means based on the payment use information is searched for based on the search information (S3).

In the above configuration, the shopping mall service providing apparatus 100 can receive settlement use information as search information, and when the settlement use information is received as search information, It is possible to extract interest goods information in which the transaction condition information including the benefit information for at least one of the payment means and one or more discount means according to the settlement use information targeting a plurality of different goods information belonging to is present.

Then, the shopping mall service providing apparatus 100 selects benefit information corresponding to at least one of the payment means and the one or more discount means according to the settlement use information from the transaction condition information of the interested goods information for each of the different one or more items of interest goods, The final price can be calculated by applying the selected benefit information to the price of the commodity according to the commodity information of interest (S4).

Next, the shopping mall service providing apparatus 100 may select a recommended product based on the final price calculated for each item of interest product information, and transmit the recommended product information to the user device 10 (S5).

The user apparatus 10 and the shopping mall service provision apparatus 100 described above can be implemented by hardware components, software components, and / or a combination of hardware components and software components.

In addition, the components described in the embodiments may be implemented in various forms such as, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable array (FPA) unit, a microprocessor, or any other device capable of executing and responding to instructions.

The user device 10 and the shopping mall service provision apparatus 100 can execute one or more software applications that are executed on an operating system (OS) and an operating system.

In addition, the user apparatus 10 and the shopping mall service provision apparatus 100 may access, store, manipulate, process, and generate data in response to execution of the software.

For ease of understanding, each component may be described as being used individually, but one of ordinary skill in the art will recognize that the processing device may be configured to include a plurality of processing elements and / Element can be included.

For example, the user device 10 and the shopping mall service provision apparatus 100 may include a plurality of processors or one processor and one controller. Other processing configurations are also possible, such as a parallel processor.

The software may include a computer program, code, instructions, or a combination of one or more of the foregoing, and may store the user device 10, the shopping mall service providing apparatus 100, and various servers as desired It can be run, or it can be commanded independently or collectively.

The software and / or data may be interpreted by the user device 10 and the shopping mall service provision device 100 or may be provided to any type of machine Or may be embodied permanently or temporarily in a component, a component, a physical device, a virtual equipment, a computer storage media or device, or a signal wave being transmitted.

The software may be distributed over a networked computer system and stored or executed in a distributed manner. The software and data may be stored on one or more computer readable recording media.

The shopping mall service providing method for supporting the recommendation-based product recommendation according to the embodiment of the present invention described above can be created by a computer program, and the codes and code segments constituting the computer program can be created by a computer programmer Can be easily deduced. In addition, the computer program is stored in a computer readable medium readable by a computer, and is read and executed by a computer, a user apparatus 10 and a shopping mall service providing apparatus 100 according to an embodiment of the present invention, Thereby providing a shopping mall service providing method for supporting benefit-based product recommendation.

The information storage medium includes a magnetic recording medium, an optical recording medium, and a carrier wave medium. The computer program implementing the shopping mall service providing method for supporting the recommendation based on the benefit based product according to the embodiment of the present invention can be stored and installed in the built-in memory of the user device 10 and the shopping mall service providing device 100. [ Alternatively, an external memory such as a smart card storing and installing a computer program for implementing a shopping mall service providing method for supporting benefit-based product recommendation according to an embodiment of the present invention may be connected to the user device 10 and the shopping mall service providing device (Not shown).

The various devices and components described herein may be implemented by hardware circuitry (e.g., CMOS-based logic circuitry), firmware, software, or a combination thereof. For example, it can be implemented utilizing transistors, logic gates, and electronic circuits in the form of various electrical structures.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or essential characteristics thereof. Therefore, the embodiments disclosed in the present invention are intended to illustrate rather than limit the scope of the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. The scope of protection of the present invention should be construed according to the following claims, and all technical ideas within the scope of equivalents should be construed as falling within the scope of the present invention.

The present invention automatically searches for a product having a transaction condition that allows a user to receive a discount at a desired price or a lowest price using the payment means and the discount means possessed by the user and recommends the product to the user, Provide the most effective use of discounts based on means and discounts, while at the same time providing users with the most effective discounts that are more accurate than the products they searched for, And can be widely used in various fields such as a shopping mall service system, a marketing service system, and the like.

10: user device 100: shopping mall service provision device
110: product information providing unit 120: product search unit
130: interested goods extraction unit 140: product recommendation unit

Claims (12)

A shopping mall service providing apparatus for providing a web site related to a shopping mall and supporting recommendation of a benefit based product,
A payment means for use in payment of goods from a user device connected to the website, and at least one discount means for discounting the price of the goods, An interest product extracting unit for extracting interest goods information including price discount related benefit information for at least one of a payment means and a discount means according to the payment use information; And
Selecting one or more benefit information corresponding to the payment use information from the interest product information for each item of interest goods information and applying price discount according to each of the one or more selected benefit information items to the price of the goods according to the desired goods information And a recommendation unit for selecting one or more recommended products based on the final price calculated for the desired product information and transmitting the recommended product information to the user device, Device. The method according to claim 1,
Further comprising: a product retrieval unit that receives retrieval information including at least one of category information and query word information of a desired product from the user device and retrieves one or more pieces of product information corresponding to the retrieval information,
Wherein the interest product extracting unit extracts the interest product information from one or more goods information searched through the goods searching unit. The method according to claim 1,
The product recommendation unit compares the final prices calculated for each item of interest product information with each other to generate recommendation product information for at least one recommended product satisfying a predetermined criterion or satisfying a recommendation condition set by a user of the user apparatus And transmits the recommendation information to the user device. The method according to claim 1,
Wherein the interest product extracting unit identifies the expiration date of use by the discount means included in the payment use information and when the expiration date expiration discount means that the imminent expiration date is within a preset reference time exists, And extracting the interest product information included in the interest-based product recommendation information. The method according to claim 1,
Wherein the payment means includes any one of a credit card, a check card, a mobile card, and an application card including credit card information, and the discount means includes at least one of a coupon and a point. Supporting shopping mall service providing device. The method according to claim 1,
Wherein the benefit information is a discount rate or a discount rate depending on use of the discount means and the discount means based on use of the payment means. The method according to claim 1,
Wherein the category information includes at least one of a product type and a price range. A shopping mall service providing apparatus for providing a web site related to a shopping mall and supporting recommendation of a benefit based product,
Extracting discount means information including at least one discount means for discounting a price of a product held by a user from membership information stored in advance in correspondence with a user registered in the website, An interest product extracting unit for extracting interest product information including price discount related benefit information for at least one of the discounting units according to the price discount related benefit information; And
Identifying one or more discount means applicable to the price discount of the desired goods information on the basis of the discount means information and the benefit information for each item of interest goods, applying the identified individual discount means to the prices corresponding to the goods information of interest, Based on the final price calculated based on the desired product information, and selecting a recommended product based on the final price calculated for the desired product information and transmitting the recommended product information to the user device Shopping mall service provision device. 9. The method of claim 8,
Wherein the interest product extracting unit generates the discount means information composed of only one or more expiration date discount means that the expiration date of the discount means held by the user is within a predetermined time period, . 9. The method of claim 8,
The product recommendation unit compares the final prices calculated for each item of interest product information with each other to generate recommended product information for one or more recommended products satisfying preset criteria or satisfying a recommendation condition set by the user device, Wherein the recommendation information is transmitted to the shopping mall service provider. A shopping mall service providing method for supporting recommendation of a benefit-based product of a shopping mall service providing apparatus providing a shopping mall related website,
Receiving settlement use information including at least one of a payment means for use in settlement of goods from the user apparatus connected to the website and at least one discount means used for price discount of the goods;
Extracting interest product information including price discount related benefit information for at least one of a payment means and a discount means according to the payment usage information among a plurality of different goods information stored in advance;
Selecting at least one benefit information corresponding to at least one of a payment means and at least one discount means according to the payment use information from the interest goods information for each item of interest goods information, Calculating a final price by applying price discounts according to each of the above benefit information; And
And selecting a recommendation product based on the final price calculated for each item of interest product information and transmitting the recommended product information to the user device. 12. A recording medium on which a computer program for performing the method according to claim 11 is recorded.

Images