CN114219543A - Automatic advertisement putting method, system, equipment and readable storage medium - Google Patents
Automatic advertisement putting method, system, equipment and readable storage medium Download PDFInfo
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- CN114219543A CN114219543A CN202210003850.1A CN202210003850A CN114219543A CN 114219543 A CN114219543 A CN 114219543A CN 202210003850 A CN202210003850 A CN 202210003850A CN 114219543 A CN114219543 A CN 114219543A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The application provides an automatic advertisement putting method, system, device and readable storage medium, which comprises the steps of obtaining advertiser information, putting demand information and advertisement creative demand information; creating an advertisement group according to the advertiser information; creating an advertisement plan according to the delivery demand information, and associating the advertisement plan with the advertisement group; creating advertisement creative content according to the advertisement creative demand information, and associating the advertisement creative content with the advertisement plan; auditing the content of the advertisement creative; and after the verification is passed, the content of the ad creative of the target ad group is delivered to at least one ad delivery media account according to the associated ad plan. The system and the method have the advantages that the advertisement groups, the advertisement plans and the advertisement creative content of a plurality of advertisers are managed conveniently, a plurality of media account numbers can be automatically released, and the releasing efficiency is greatly improved.
Description
Technical Field
The present application relates to the field of advertisement delivery technologies, and in particular, to an automatic advertisement delivery method, system, device, and readable storage medium.
Background
With the economic development, the traditional paper advertisement cannot keep up with the situation, and the internet advertisement becomes the mainstream. With the development of new media, various short video clients, news clients and the like become channels for people to acquire information daily, so that the advertising revenue on various media such as the short video clients or the news clients is the largest.
However, at present, when an enterprise puts advertisements, the advertisements need to be put regularly by workers, if a plurality of media are put, the operations need to be carried out one by one, and the like, which is very troublesome and has low putting efficiency.
Disclosure of Invention
An object of the embodiments of the present application is to provide an automatic advertisement delivery method, system, device and readable storage medium, so as to solve the problem of low delivery efficiency. The specific technical scheme is as follows:
in a first aspect, an automatic advertisement delivery method is provided, where the method includes:
acquiring advertiser information, delivery demand information and advertisement creative demand information;
creating an advertisement group according to the advertiser information;
creating an advertisement plan according to the delivery demand information, and associating the advertisement plan with the advertisement group;
creating advertisement creative content according to the advertisement creative demand information, and associating the advertisement creative content with the advertisement plan;
auditing the content of the advertisement creative;
and after the verification is passed, the content of the ad creative of the target ad group is delivered to at least one ad delivery media account according to the associated ad plan.
Optionally, the obtaining advertiser information includes:
advertiser information is selected from an existing advertiser list or newly created advertiser information.
Optionally, the new advertiser information includes:
acquiring a new advertiser information instruction;
skipping to a huge engine platform according to the newly-built advertiser information instruction;
receiving advertiser information created and authorized at the mass engine platform; the advertiser information comprises account ID, account name, account alias, authorization information, account type, name of the affiliated enterprise and affiliated personnel;
and confirming and storing the advertiser information.
Optionally, the creating an advertisement group according to the advertiser information includes:
acquiring an advertisement group creation instruction;
calling an advertisement group creation template according to the advertisement group creation instruction; the advertisement group creation template comprises an advertisement group name input box, an advertisement type input box, at least one input box for media account delivery and an advertiser account input box;
filling the advertisement group creation template according to the advertiser information;
and storing after filling.
Optionally, the creating an advertisement plan according to the delivery demand information includes the following steps:
acquiring an advertisement plan creating instruction;
calling an advertisement plan creation template according to the advertisement plan creation instruction, wherein the advertisement plan creation template comprises a plan name input box, a delivery type input box, a delivery destination input box, a delivery position input box, a delivery scene input box, a delivery mode input box, a delivery time interval input box, an affiliated advertisement group input box and a user orientation input box;
filling the advertisement plan creating template according to the release demand information;
and storing after filling.
Optionally, the creating of the ad creative content according to the ad creative demand information includes the following steps:
acquiring an advertisement creative content creation instruction;
calling an advertisement creative content creation template according to the advertisement creative content creation instruction;
adding an advertisement material in an advertisement creative content creation template according to the advertisement creative demand information, wherein the advertisement material is a video or a picture;
making a recommended cover page and a recommended landing page for each advertisement video or propaganda picture;
and generating advertisement creative content according to the advertisement video or the advertisement propaganda and the corresponding recommended cover page and landing page.
Alternatively, the advertising material may be obtained in a pre-built library of material or in local storage.
In a second aspect, the present application provides an automatic advertisement delivery system, the system comprising:
the system comprises an acquisition unit, a display unit and a display unit, wherein the acquisition unit is used for acquiring advertiser information, delivery demand information and advertisement creative demand information;
an advertisement group creation unit for creating an advertisement group according to the advertiser information;
the advertisement plan creating unit is used for creating an advertisement plan according to the delivery demand information and associating the advertisement plan with the advertisement group;
the advertisement content creating unit is used for creating advertisement creative content according to the advertisement creative demand information and associating the advertisement creative content with the advertisement plan;
the auditing unit is used for auditing the content of the advertisement creativity;
and the delivery unit is used for delivering the advertisement creative content of the target advertisement group to at least one advertisement delivery media account according to the associated advertisement plan after the verification is passed.
In a third aspect, the present application provides an electronic device, including a processor, a communication interface, a memory and a communication bus, where the processor, the communication interface, and the memory complete mutual communication through the communication bus;
a memory for storing a computer program;
a processor for implementing the method steps of any of the first aspect when executing a program stored in the memory.
In a fourth aspect, the present application provides a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, performs the method steps of any of the first aspects.
In a fifth aspect, a computer program product containing instructions is provided, which when run on a computer, causes the computer to perform any of the above described methods, systems, devices and readable storage media methods for automatic advertisement delivery.
The embodiment of the application has the following beneficial effects:
the embodiment of the application provides an automatic advertisement putting method, an automatic advertisement putting system, automatic advertisement putting equipment and a readable storage medium, wherein the automatic advertisement putting method comprises the steps of obtaining advertiser information, putting demand information and advertisement creative demand information; creating an advertisement group according to the advertiser information; creating an advertisement plan according to the delivery demand information, and associating the advertisement plan with the advertisement group; creating advertisement creative content according to the advertisement creative demand information, and associating the advertisement creative content with the advertisement plan; auditing the content of the advertisement creative; and after the verification is passed, the content of the ad creative of the target ad group is delivered to at least one ad delivery media account according to the associated ad plan. The system and the method have the advantages that the advertisement groups, the advertisement plans and the advertisement creative content of a plurality of advertisers are managed conveniently, a plurality of media account numbers can be automatically released, and the releasing efficiency is greatly improved.
Of course, not all advantages described above need to be achieved at the same time in the practice of any one product or method of the present application.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly described below, and it is obvious for those skilled in the art to obtain other drawings without inventive exercise.
Fig. 1 is a flowchart of an automatic advertisement delivery method according to an embodiment of the present application;
fig. 2 is a schematic structural diagram of an automatic advertisement delivery system according to an embodiment of the present application;
fig. 3 is a schematic structural diagram of an electronic device according to an embodiment of the present application.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The embodiment of the application provides an automatic advertisement putting method which can be applied to an advertisement putting management platform. An automatic advertisement delivery method provided by the embodiment of the present application will be described in detail below with reference to specific embodiments, as shown in fig. 1, the specific steps are as follows:
step S101: and acquiring advertiser information, delivery demand information and advertisement creative demand information.
Step S102: an advertisement group is created from the advertiser information.
Step S103: and creating an advertisement plan according to the delivery demand information, and associating the advertisement plan with the advertisement group.
Step S104: and creating advertisement creative content according to the advertisement creative demand information, and associating the advertisement creative content with the advertisement plan.
Step S105: auditing the content of the advertisement creative;
step S106: and after the verification is passed, the content of the ad creative of the target ad group is delivered to at least one ad delivery media account according to the associated ad plan.
Specifically, the advertisement can be released regularly according to the release time and release time period in the advertisement plan without the need of keeping a constant sight on the staff at the later stage.
In this step, after the advertisement is delivered, data information such as advertisement conversion rate, click rate, consumption and the like can be checked on the advertisement delivery management platform.
Optionally, the obtaining advertiser information includes:
advertiser information is selected from an existing advertiser list or newly created advertiser information.
Optionally, the new advertiser information includes:
acquiring a new advertiser information instruction;
skipping to a huge engine platform according to the newly-built advertiser information instruction;
and creating advertiser information on the massive engine platform, authorizing the advertiser information and sending the advertiser information to the advertisement putting management platform.
Receiving advertiser information created and authorized on the massive engine platform by the advertisement putting management platform; the advertiser information comprises account ID, account name, account alias, authorization information, account type, name of the affiliated enterprise and affiliated personnel;
and confirming and storing the advertiser information.
Optionally, the creating an advertisement group according to the advertiser information includes:
acquiring an advertisement group creation instruction;
calling an advertisement group creation template according to the advertisement group creation instruction; the advertisement group creation template comprises an advertisement group name input box, an advertisement type input box, at least one input box for media account delivery and an advertiser account input box;
filling the advertisement group creation template according to the advertiser information;
and storing after filling.
Optionally, the creating an advertisement plan according to the delivery demand information includes the following steps:
acquiring an advertisement plan creating instruction;
calling an advertisement plan creation template according to the advertisement plan creation instruction, wherein the advertisement plan creation template comprises a plan name input box, a delivery type input box, a delivery destination input box, a delivery position input box, a delivery scene input box, a delivery mode input box, a delivery time interval input box, an affiliated advertisement group input box and a user orientation input box;
and filling the advertisement plan creation template according to the delivery demand information.
The release demand information comprises release type, release purpose, release position, release scene, release mode, release time period and the like, and the information can be automatically input like user orientation. The ad groups may be associated with the ad campaign by entering the ad groups to which they pertain.
And storing after filling.
Optionally, the creating of the ad creative content according to the ad creative demand information includes the following steps:
acquiring an advertisement creative content creation instruction;
calling an advertisement creative content creation template according to the advertisement creative content creation instruction;
and adding advertisement materials in the advertisement creative content creation template according to the advertisement creative demand information, wherein the advertisement materials are videos or pictures.
In one example, the advertising creative demand information includes advertised products, advertising forms such as videos or pictures, usage scenarios, and the like.
A recommended cover and landing page is made for each advertising video or promotional picture.
In case of video, any video frame can be selected as a recommendation cover, and in case of picture, a picture can be selected as a recommendation cover.
When the advertisement material is added, specifically, the advertisement material meeting the information of the advertisement creative demand can be searched according to the label and the attribute of each advertisement material, such as the advertisement use scene.
Landing pages, also known as landing pages and guide pages, refer to a visitor who sees a particular marketing campaign with a definite theme being sent elsewhere. The first page on your website is linked after clicking through Email, social media or enticing preferential information published by advertisements, etc.
And generating advertisement creative content according to the advertisement video or the advertisement propaganda and the corresponding recommended cover page and landing page.
Alternatively, the advertising material may be obtained in a pre-built library of material or in local storage.
In one embodiment, the creation process of the material library may be uploading videos or pictures locally, and then associating the existing media accounts, and after association, the material can only allow the associated accounts to be selected for use. And setting labels and attributes for the materials, and finally, using the materials after the materials are approved by a huge number of engines.
In a second aspect, based on the same inventive concept, the present application provides an automatic advertisement delivery system, as shown in fig. 2, the system including:
an obtaining unit 201, configured to obtain advertiser information, delivery demand information, and advertisement creative demand information;
an advertisement group creation unit 202 for creating an advertisement group based on the advertiser information;
an advertisement plan creating unit 203, configured to create an advertisement plan according to the delivery demand information, and associate the advertisement plan with the advertisement group;
an ad content creation unit 204, configured to create ad creative content according to the ad creative demand information, and associate the ad creative content with the ad plan;
an auditing unit 205, configured to audit the content of the ad creative;
and the delivery unit 206 is configured to deliver the creative content of the target advertisement group to at least one advertisement delivery media account according to the associated advertisement plan after the verification is passed.
Based on the same technical concept, the embodiment of the present invention further provides an electronic device, as shown in fig. 3, including a processor 301, a communication interface 302, a memory 303, and a communication bus 304, where the processor 301, the communication interface 302, and the memory 303 complete mutual communication through the communication bus 304,
a memory 303 for storing a computer program;
the processor 301 is configured to implement the steps of the automatic advertisement delivery method when executing the program stored in the memory 303.
The communication bus mentioned in the electronic device may be a Peripheral Component Interconnect (PCI) bus, an Extended Industry Standard Architecture (EISA) bus, or the like. The communication bus may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, only one thick line is shown, but this does not mean that there is only one bus or one type of bus.
The communication interface is used for communication between the electronic equipment and other equipment.
The Memory may include a Random Access Memory (RAM) or a Non-Volatile Memory (NVM), such as at least one disk Memory. Optionally, the memory may also be at least one memory device located remotely from the processor.
The Processor may be a general-purpose Processor, including a Central Processing Unit (CPU), a Network Processor (NP), and the like; but also Digital Signal Processors (DSPs), Application Specific Integrated Circuits (ASICs), Field Programmable Gate Arrays (FPGAs) or other Programmable logic devices, discrete gate or transistor logic devices, discrete hardware components.
In another embodiment of the present invention, a computer-readable storage medium is further provided, in which a computer program is stored, and the computer program, when executed by a processor, implements the steps of any of the above automatic advertisement delivery methods.
In yet another embodiment of the present invention, there is also provided a computer program product containing instructions which, when run on a computer, cause the computer to perform any of the automatic advertisement delivery methods of the above embodiments.
In the above embodiments, the implementation may be wholly or partially realized by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. When loaded and executed on a computer, cause the processes or functions described in accordance with the embodiments of the invention to occur, in whole or in part. The computer may be a general purpose computer, a special purpose computer, a network of computers, or other programmable device. The computer instructions may be stored in a computer readable storage medium or transmitted from one computer readable storage medium to another, for example, from one website site, computer, server, or data center to another website site, computer, server, or data center via wired (e.g., coaxial cable, fiber optic, Digital Subscriber Line (DSL)) or wireless (e.g., infrared, wireless, microwave, etc.). The computer-readable storage medium can be any available medium that can be accessed by a computer or a data storage device, such as a server, a data center, etc., that incorporates one or more of the available media. The usable medium may be a magnetic medium (e.g., floppy Disk, hard Disk, magnetic tape), an optical medium (e.g., DVD), or a semiconductor medium (e.g., Solid State Disk (SSD)), among others.
It is noted that, in this document, relational terms such as "first" and "second," and the like, may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
The above description is merely exemplary of the present application and is presented to enable those skilled in the art to understand and practice the present application. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the application. Thus, the present application is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.
Claims (10)
1. An automatic advertisement delivery method, characterized in that the method comprises:
acquiring advertiser information, delivery demand information and advertisement creative demand information;
creating an advertisement group according to the advertiser information;
creating an advertisement plan according to the delivery demand information, and associating the advertisement plan with the advertisement group;
creating advertisement creative content according to the advertisement creative demand information, and associating the advertisement creative content with the advertisement plan;
auditing the content of the advertisement creative;
and after the verification is passed, the content of the ad creative of the target ad group is delivered to at least one ad delivery media account according to the associated ad plan.
2. The method of claim 1, wherein obtaining advertiser information comprises:
advertiser information is selected from an existing advertiser list or newly created advertiser information.
3. The method of claim 2, wherein the new advertiser information comprises:
acquiring a new advertiser information instruction;
skipping to a huge engine platform according to the newly-built advertiser information instruction;
receiving advertiser information created and authorized at the mass engine platform; the advertiser information comprises account ID, account name, account alias, authorization information, account type, name of the affiliated enterprise and affiliated personnel;
and confirming and storing the advertiser information.
4. The method of claim 1, wherein the creating of the ad group according to the advertiser information comprises:
acquiring an advertisement group creation instruction;
calling an advertisement group creation template according to the advertisement group creation instruction; the advertisement group creation template comprises an advertisement group name input box, an advertisement type input box, at least one input box for media account delivery and an advertiser account input box;
filling the advertisement group creation template according to the advertiser information;
and storing after filling.
5. The method according to claim 1, wherein the creating an advertisement plan according to the placement demand information comprises the following steps:
acquiring an advertisement plan creating instruction;
calling an advertisement plan creation template according to the advertisement plan creation instruction, wherein the advertisement plan creation template comprises a plan name input box, a delivery type input box, a delivery destination input box, a delivery position input box, a delivery scene input box, a delivery mode input box, a delivery time interval input box, an affiliated advertisement group input box and a user orientation input box;
filling the advertisement plan creating template according to the release demand information;
and storing after filling.
6. The method of claim 1 wherein the creating advertising creative content from the advertising creative demand information includes the steps of:
acquiring an advertisement creative content creation instruction;
calling an advertisement creative content creation template according to the advertisement creative content creation instruction;
adding an advertisement material in an advertisement creative content creation template according to the advertisement creative demand information, wherein the advertisement material is a video or a picture;
making a recommended cover page and a recommended landing page for each advertisement video or propaganda picture;
and generating advertisement creative content according to the advertisement video or the advertisement propaganda and the corresponding recommended cover page and landing page.
7. The method of claim 6, wherein the advertising material is available in a pre-built material library or in local storage.
8. An automatic advertisement delivery system, characterized in that the system comprises:
the system comprises an acquisition unit, a display unit and a display unit, wherein the acquisition unit is used for acquiring advertiser information, delivery demand information and advertisement creative demand information;
an advertisement group creation unit for creating an advertisement group according to the advertiser information;
the advertisement plan creating unit is used for creating an advertisement plan according to the delivery demand information and associating the advertisement plan with the advertisement group;
the advertisement content creating unit is used for creating advertisement creative content according to the advertisement creative demand information and associating the advertisement creative content with the advertisement plan;
the auditing unit is used for auditing the content of the advertisement creativity;
and the delivery unit is used for delivering the advertisement creative content of the target advertisement group to at least one advertisement delivery media account according to the associated advertisement plan after the verification is passed.
9. An electronic device is characterized by comprising a processor, a communication interface, a memory and a communication bus, wherein the processor and the communication interface are used for realizing mutual communication by the memory through the communication bus;
a memory for storing a computer program;
a processor for implementing the method steps of any of claims 1 to 7 when executing a program stored in the memory.
10. A computer-readable storage medium, characterized in that a computer program is stored in the computer-readable storage medium, which computer program, when being executed by a processor, carries out the method steps of any one of claims 1 to 7.
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| CN202210003850.1A CN114219543A (en) | 2022-01-05 | 2022-01-05 | Automatic advertisement putting method, system, equipment and readable storage medium |
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| CN202210003850.1A CN114219543A (en) | 2022-01-05 | 2022-01-05 | Automatic advertisement putting method, system, equipment and readable storage medium |
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