CN110913238A

CN110913238A - Live broadcast method, device, equipment and storage medium

Info

Publication number: CN110913238A
Application number: CN201911205781.7A
Authority: CN
Inventors: 陈慕仪
Original assignee: Guangzhou Huya Technology Co Ltd
Current assignee: Guangzhou Huya Technology Co Ltd
Priority date: 2019-11-29
Filing date: 2019-11-29
Publication date: 2020-03-24

Abstract

The embodiment of the invention discloses a live broadcast method, a live broadcast device, live broadcast equipment and a storage medium. The method distributes the electronic ticket with the incidence relation with the target business to the anchor user; determining a business activity initiated by the anchor user in a live broadcast room and used for inviting audience users to access the target business; acquiring behavior data generated by the audience user when participating in the business activity; and sending the electronic ticket of the anchor user to the audience user according to the behavior data so that the audience user accesses the target service according to the association relation, solving the problem of sudden increase of server resource demand caused by search in the target service promotion process, and guiding the audience user to the target service associated with the electronic ticket according to less server resources so as to improve the access amount and the exposure rate of the target service.

Description

Live broadcast method, device, equipment and storage medium

Technical Field

The embodiments of the present invention relate to a live broadcast technology, and in particular, to a live broadcast method, apparatus, device, and storage medium.

Background

Live broadcast is a new media publishing method. Specifically, the anchor user may record the live content by erecting an independent signal acquisition device on site; and then, uploading the recorded live broadcast content to a server of a live broadcast platform through a network so as to release the live broadcast content to a website for audience users to watch.

Because the live broadcast has a wide audience user base, the method is beneficial to the popularization of various services. Generally, the promotion mode can be that the anchor user orally introduces the service in the live broadcast process. The viewer user needs to access the service in an indirect way. The indirect way may be to search for the service on the live platform. Based on the popularization mode, on one hand, the live broadcast platform needs to provide enough server resources for responding to the increased search volume so as to avoid the downtime of the server; on the other hand, the popularization of the inter-cut service in the live broadcasting process is easy to reduce the access amount of audience users to the main broadcasting user, and meanwhile, the effective access amount of the service cannot be increased. In addition, it is difficult to count the number of audience users who access the service based on the popularization method, and the validity of the popularization method cannot be determined.

Disclosure of Invention

The invention provides a live broadcast method, a live broadcast device, live broadcast equipment and a storage medium, which are used for guiding audience users to target services related to electronic coupons according to fewer server resources so as to improve the access amount and the exposure rate of the target services.

In a first aspect, an embodiment of the present invention provides a live broadcasting method, where the method includes:

distributing electronic coupons having an association relation with the target service to the anchor user;

determining a business activity initiated by the anchor user in a live broadcast room and used for inviting audience users to access the target business;

acquiring behavior data generated by the audience user when participating in the business activity;

and sending the electronic ticket of the anchor user to the audience user according to the behavior data so that the audience user accesses the target service according to the association relation.

Further, the distributing the electronic ticket having the association relation with the target service to the anchor user comprises:

determining the coupon information of the electronic coupon to be generated, wherein the coupon information comprises the specification of the electronic coupon and the target business having the association relation with the electronic coupon;

generating an electronic ticket including the ticket information;

and distributing the electronic ticket to a designated anchor user.

Further, the determining of the service activity initiated by the anchor user in the live broadcast room and used for inviting the audience users to access the target service includes:

receiving a request aiming at business activities, which is sent by the anchor user in a live broadcast room;

determining the electronic ticket to be sent to the audience user in the business activity in the request;

and sending an activity page related to the business activity of the target business to the live broadcast room based on the incidence relation between the electronic coupon to be sent and the target business.

Further, said sending said electronic ticket of said anchor user to said viewer user in accordance with said behavior data comprises:

determining the distribution condition and the distribution mode of the electronic ticket, which are configured by a host user aiming at the business activity of the target business;

and transmitting the electronic ticket to audience users of which the behavior data meet the distribution condition in the distribution mode.

Further, the distribution method includes: an extraction mode;

the sending the electronic ticket to the audience user whose behavior data satisfies the distribution condition in the distribution manner includes:

determining audience users with behavior data meeting the distribution condition as candidate users;

extracting a preset number of candidate users as target users in an extraction mode of extracting according to a preset probability;

and sending the electronic ticket to the target user.

Further, after the sending the electronic ticket of the anchor user to the audience user according to the behavior data, the method further includes:

receiving a user operation of the audience user on the electronic ticket;

responding to the user operation to send a service page of the target service to the audience user, wherein the service page displays sub-services belonging to the target service;

receiving selection operation acted on the service page by a viewer user;

responding to the selection operation to determine that the audience user accesses the sub-service acted by the selection operation.

Further, the determining that the viewer user accesses the sub-service acted by the selection operation includes:

determining a sub-service acted by the selection operation;

determining a total amount of payment service data required for accessing the sub-service;

deducting the total amount by the amount represented by the electronic ticket to obtain the remaining amount of the business data to be paid by the audience user;

and when the audience user finishes paying the service data of the residual amount, changing the use state of the electronic ticket into paid state.

In a second aspect, an embodiment of the present invention further provides a live broadcasting method, where the live broadcasting method includes:

determining the electronic ticket which is distributed by the server and has an association relation with the target service;

initiating a business activity at a live broadcast room for inviting audience users to access the target business;

sending the electronic ticket to the audience user determined by the server according to the behavior data, so that the audience user can access the target service according to the electronic ticket; wherein the behavior data is data generated by the audience user while participating in the business activity.

In a third aspect, an embodiment of the present invention further provides a live broadcasting method, where the live broadcasting method includes:

displaying a live broadcast room of a main broadcast user, wherein the live broadcast room is configured with a service activity initiated by the main broadcast user and used for inviting audience users to access a target service;

generating behavior data in the live broadcast room;

sending the behavior data to a server;

receiving an electronic ticket sent by the server according to the behavior data from the server, wherein the electronic ticket is an electronic certificate which is distributed to a host user by the server and has an association relation with a target business;

and accessing the target service according to the association relation.

In a fourth aspect, an embodiment of the present invention further provides a live broadcast apparatus, where the apparatus includes:

the electronic ticket distribution module is used for distributing the electronic ticket with the incidence relation with the target service to the anchor user;

a service activity determining module, configured to determine a service activity, initiated by the anchor user in a live broadcast room, for inviting the audience user to access the target service;

the behavior data acquisition module is used for acquiring behavior data generated by the audience user when the audience user participates in the business activity;

and the first electronic ticket sending module is used for sending the electronic ticket of the anchor user to the audience user according to the behavior data so that the audience user can access the target service according to the association relation.

In a fifth aspect, an embodiment of the present invention further provides a live broadcast apparatus, where the apparatus includes:

the electronic ticket determining module is used for determining the electronic ticket which is distributed by the server and has an incidence relation with the target service;

the service activity initiating module is used for initiating a service activity for inviting audience users to access the target service in the live broadcast room;

the second electronic ticket sending module is used for sending the electronic ticket to the audience user determined by the server according to the behavior data so that the audience user can access the target service according to the electronic ticket; wherein the behavior data is data generated by the audience user while participating in the business activity.

In a sixth aspect, an embodiment of the present invention further provides a live broadcast apparatus, where the apparatus includes:

the live broadcast room display module is used for displaying a live broadcast room of a main broadcast user, and the live broadcast room is configured with a business activity initiated by the main broadcast user and used for inviting audience users to access a target business;

the behavior data generation module is used for generating behavior data in the live broadcast room;

the behavior data sending module is used for sending the behavior data to a server;

the electronic ticket receiving module is used for receiving the electronic ticket sent by the server according to the behavior data from the server, wherein the electronic ticket is an electronic certificate which is distributed to a host user by the server and has an association relation with a target service;

and the target service access module is used for accessing the target service according to the incidence relation.

In a seventh aspect, an embodiment of the present invention further provides a live broadcast device, where the live broadcast device includes: a memory and one or more processors;

the memory for storing one or more programs;

when executed by the one or more processors, cause the one or more processors to implement a live method as in any one of the first aspect, the live method of the second aspect, or the live method of the third aspect.

In an eighth aspect, embodiments of the present invention also provide a storage medium containing computer-executable instructions, which when executed by a computer processor, are configured to perform the live method according to any one of the first aspect, the live method according to the second aspect, or the live method according to the third aspect.

The embodiment of the invention distributes the electronic ticket with the incidence relation with the target service to the anchor user; determining a business activity initiated by the anchor user in a live broadcast room and used for inviting audience users to access the target business; acquiring behavior data generated by the audience user when participating in the business activity; and sending the electronic ticket of the anchor user to the audience user according to the behavior data so that the audience user accesses the target service according to the association relation, solving the problem of sudden increase of server resource demand caused by search in the target service promotion process, and guiding the audience user to the target service associated with the electronic ticket according to less server resources so as to improve the access amount and the exposure rate of the target service.

Drawings

Fig. 1A is a flowchart of a live broadcast method according to an embodiment of the present invention;

fig. 1B is a schematic diagram of an electronic ticket generation method according to an embodiment of the present invention;

fig. 1C is a schematic diagram of initiating a service activity according to an embodiment of the present invention;

fig. 2A is a flowchart of a live broadcast method according to a second embodiment of the present invention;

fig. 2B is a schematic diagram of an electronic ticket according to a second embodiment of the present invention;

fig. 3 is a flowchart of a live broadcast method according to a third embodiment of the present invention;

fig. 4 is a flowchart of a live broadcasting method according to a fourth embodiment of the present invention;

fig. 5 is a flowchart of a live broadcast method according to a fifth embodiment of the present invention;

fig. 6 is a schematic structural diagram of a live broadcast apparatus according to a sixth embodiment of the present invention;

fig. 7 is a schematic structural diagram of a live broadcast apparatus according to a seventh embodiment of the present invention;

fig. 8 is a schematic structural diagram of a live broadcast apparatus according to an eighth embodiment of the present invention;

fig. 9 is a schematic structural diagram of a live broadcast device according to a ninth embodiment of the present invention.

Detailed Description

The present invention will be described in further detail with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the invention and are not limiting of the invention. It should be further noted that, for the convenience of description, only some of the structures related to the present invention are shown in the drawings, not all of the structures.

Example one

Fig. 1A is a flowchart of a live broadcast method according to an embodiment of the present invention, and fig. 1B is a schematic diagram of an electronic ticket generated according to an embodiment of the present invention; fig. 1C is a schematic diagram of initiating a service activity according to an embodiment of the present invention.

The method can be executed by live broadcast equipment in a live broadcast platform, and the live broadcast equipment can be a server, a computer, a mobile terminal and the like. In the live device, a system with a live platform, an anchor client, a viewer client, or the like may be operated.

In this embodiment, a server in which the live device is a live platform is taken as an example for explanation.

Referring to fig. 1A, the method specifically includes the steps of:

and S110, distributing the electronic ticket with the incidence relation with the target service to the anchor user.

In general, users in a live platform may include a main user and audience users. The user can be represented in the live platform by a unique identification number. The anchor user can establish a live broadcast room in the live broadcast platform so as to play the uploaded live broadcast content in the live broadcast room. The viewer user may then view the live content in the live room. In this embodiment, the target service is a service provided by a live broadcast platform, and the target service may be classified according to service content or according to a service representation form. Such as classification according to the service content, which may include game service, singing service, chat service, etc. And if the services are classified according to the service expression forms, the services can comprise accompanying services, live broadcast room services and the like. The service of accompanying playing may be to establish a connection between two users participating in the service, so as to share a game interface or enter the same game according to the connection.

Further, in this embodiment, the target service and the electronic ticket may be set to have an association relationship. The electronic ticket can be an electronic certificate provided by a live broadcast platform and capable of accessing a target service.

When the target service is a service which needs to pay certain service data and can be participated by a party, the electronic ticket can also be an electronic certificate carrying service data with a preset amount. On the one hand, the viewer user can obtain a link which can be used for accessing the target service by means of the electronic ticket; on the other hand, the viewer user can deduct a certain amount of business data using the electronic ticket.

In one embodiment, the electronic ticket may be generated by determining ticket information for the electronic ticket to be generated; generating an electronic ticket including the ticket information; the electronic coupon is assigned to a designated anchor user.

The coupon information may include a user identification number (ID) for generating the electronic coupon, a group to which the electronic coupon belongs, an identification number of the electronic coupon, a use state of the electronic coupon, a specification of the electronic coupon, a target service having an association relationship with the electronic coupon, a validity period of the electronic coupon, and the like. The specification of the electronic ticket may include the number of electronic tickets and the amount of business data represented by the electronic tickets. Wherein, the electronic tickets of different groups can be set as having an association relation with the preset target service by default. The usage status of the electronic ticket may include undistributed, distributed, collected unused, collected used, expired, and the like.

The generated electronic ticket may be stored in a server of the live broadcast platform in the form of ticket information, such as { a user ID generating the electronic ticket, a group to which the electronic ticket belongs, an ID of the electronic ticket, a usage status of the electronic ticket, an ID of a designated host user }, so that the user generating the electronic ticket manages the electronic ticket.

In addition, in the embodiment that the electronic ticket has the valid period, because the electronic ticket is numerous, the electronic ticket may be { the ID of the electronic ticket, the use state of the electronic ticket, the ID of the designated anchor user }, so as to quickly query the use state of the electronic ticket, check out the expired electronic ticket, and mark or delete the expired electronic ticket in time.

Referring to fig. 1B, the live broadcast platform may be provided with a page for filling out coupon information of electronic coupons, may be used to fill out the number of electronic coupons to be generated, the denomination of business data represented by each electronic coupon, the validity period of the electronic coupon, the distribution channel, and the designated host user, etc., and after filling out, clicks a button "generate electronic coupon", to start generating electronic coupon. The distribution channel may be used to determine the distribution mode of the electronic ticket, and the distribution mode may include a drawing mode, such as sending the electronic ticket to the audience users in the drawing. Further, the validity period of the electronic ticket may be used to determine that the usage status of the electronic ticket is changed to expired after the electronic ticket exceeds the validity period.

S120, determining the business activity initiated by the anchor user in the live broadcast room and used for inviting the audience user to access the target business.

In this embodiment, after the anchor user obtains the distributed electronic ticket, the anchor user may initiate a business activity in the live broadcast room before the live broadcast starts.

Wherein the business activity is for distributing an electronic ticket to the spectator user for inviting the spectator user to access the target business via the electronic ticket. Because the electronic ticket and the target service have an incidence relation, the audience user can find the target service on the live broadcast platform by means of the electronic ticket without searching on the live broadcast platform, the loss of server resources caused by the fact that the live broadcast platform needs to provide a searching way for the audience user is reduced, and the problem of server downtime caused by sudden increase of searching amount is avoided.

Specifically, in an embodiment, referring to fig. 1C, the anchor client may be provided with a setting page of "business activity", and through the setting page, the distribution mode of the electronic tickets, the category (group) of the electronic tickets, and the number of the electronic tickets to be sent to the viewer user may be set. Further, upon clicking the "start" button, a request for business activity is sent to the server. The category (group) of the electronic ticket may be associated with a target service in advance, and the target service may be a certain category or a certain service.

Further, the server may receive a request for a business activity sent by the anchor user in the live broadcast room; determining the electronic ticket to be sent to the audience user in the business activity in the request; and sending an activity page related to the business activity of the target business to the live broadcast room based on the incidence relation between the electronic coupon to be sent and the target business. The activity page may display prompt information such as the manner in which the electronic coupon is distributed, the manner in which the audience user participates in the business activity, the duration of the business activity, and the like. The audience user can participate in the business activity according to the prompt information of the activity page to obtain the electronic ticket.

S130, acquiring behavior data generated when the audience user participates in the business activity.

In this embodiment, the behavior data may be barrage data or virtual objects sent by the audience user in the live broadcast room. The prompt for the activity page may be "during live broadcast, the audience user who sends the barrage data or virtual article has an opportunity to obtain the electronic ticket given by the anchor user and can use the electronic ticket when accessing the target service".

S140, according to the behavior data, the electronic ticket of the anchor user is sent to the audience user, so that the audience user can access the target service according to the association relation.

In this embodiment, the distribution condition and the distribution mode of the electronic ticket, configured by the anchor user for the business activity of the target business, may be determined; in the distribution manner, the electronic ticket is transmitted to the viewer user whose behavior data satisfies the distribution condition.

The distribution condition may be that the viewer user who has generated the action data or the viewer user who has generated the preset number of actions qualifies to acquire the electronic ticket.

In this embodiment, the distribution method is not limited, and may include an extraction method and a direct transmission method.

This distribution method will be described as an extraction method. Audience users whose behavior data satisfy the distribution condition may be determined as candidate users; extracting a preset number of candidate users as target users in an extraction mode of extracting according to a preset probability; and sending the electronic ticket to the target user.

The distribution method is described as a direct transmission method, and the electronic ticket is directly transmitted to the viewer user whose behavior data satisfies the distribution condition.

According to the technical scheme of the embodiment, the electronic coupons having the association relation with the target service are distributed to the anchor user; determining a business activity initiated by the anchor user in a live broadcast room and used for inviting audience users to access the target business; acquiring behavior data generated by the audience user when participating in the business activity; according to the behavior data, the electronic ticket of the anchor user is sent to the audience user, so that the audience user can access the target service according to the association relation, the problem that the audience user needs to further search for the brought server pressure is solved, the problem that the server resource demand is increased due to the search in the target service promotion process is solved, the audience user is guided to the electronic ticket-associated target service according to less server resources, and the access amount and the exposure rate of the target service are improved.

Example two

Fig. 2A is a flowchart of a live broadcast method according to a second embodiment of the present invention, and fig. 2B is a schematic diagram of an electronic ticket used according to the second embodiment of the present invention.

The embodiment is further detailed on the basis of the above embodiment, and specifically includes: description of usage of electronic ticket.

Referring to fig. 2A, the method specifically includes the following steps:

s210, distributing the electronic ticket with the incidence relation with the target service to the anchor user.

S220, determining the business activity initiated by the anchor user in the live broadcast room and used for inviting the audience user to access the target business.

And S230, acquiring behavior data generated when the audience users participate in the business activities.

S240, sending the electronic ticket of the anchor user to the audience user according to the behavior data, so that the audience user can access the target service according to the association relation.

And S250, receiving the user operation acted on the electronic ticket by the audience user.

Referring to fig. 2B, the server may transmit a "my e-ticket" page to the viewer client, which may be used to display the e-ticket acquired by the viewer user, such as "EEE 1", "EEE 2", "EEE 3", and the like. Further, the user operation applied to the electronic ticket may be a touch operation or a click operation applied to a button "use immediately" next to the electronic ticket.

S260, responding to the user operation, and sending a service page of the target service to the audience user, wherein the service page displays sub-services belonging to the target service.

In this embodiment, when receiving the user operation, the server may send a service page to the viewer client where the viewer user is located. It may appear that the viewer user jumps to the service page after clicking the "use immediately" button. Further, the business page may display one or more target businesses having an association relationship with the electronic ticket. I.e. the target service may represent a certain class of service comprising a plurality of sub-services belonging to the same category. That is, the sub-service displayed on the service page belongs to the target service having an association relationship with the electronic ticket.

And S270, receiving the selection operation acted on the service page by the audience user.

The selection operation may be a touch operation or a click operation applied to a sub-service displayed on the service page.

And S280, responding to the selection operation to determine that the audience user accesses the sub-service acted by the selection operation.

In this embodiment, a page corresponding to the "sub service 1" may be entered by determining the sub service acted by the selection operation, for example, clicking "sub service 1", and it is considered that the viewer user selects to access "sub service 1"; further, in an application scenario where the sub-service is service data to be paid, a total amount of the service data to be paid for accessing the sub-service may be further determined; deducting the total amount by the amount represented by the electronic ticket to obtain the remaining amount of the service data to be paid by the audience user; and when the audience user finishes paying the service data of the residual amount, changing the use state of the electronic ticket into paid state.

According to the technical scheme of the embodiment, the electronic coupons having the association relation with the target service are distributed to the anchor user; determining a business activity initiated by the anchor user in a live broadcast room and used for inviting audience users to access the target business; acquiring behavior data generated by the audience user when participating in the business activity; according to the behavior data, the electronic coupon of the anchor user is sent to the audience user, so that the audience user can access the target service according to the incidence relation and receive the user operation of the audience user on the electronic coupon; responding to the user operation to send a service page of the target service to the audience user, wherein the service page displays sub-services belonging to the target service; receiving selection operation acted on the service page by a viewer user; responding to the selection operation to determine that the audience user accesses the sub-service acted by the selection operation, and distinguishing from the problem that the audience user can only carry out target service promotion in a verbal way and needs to further search the brought server pressure, solving the problem of the sharp increase of the server resource demand caused by the search in the target service promotion process, and realizing the server resource with less basis; furthermore, because the electronic ticket can be used for deducting the amount of service data required for accessing the target service, the probability of draining the audience user to the target service associated with the electronic ticket can be increased, so that the access amount and the exposure rate of the target service are improved.

EXAMPLE III

Fig. 3 is a flowchart of a live broadcast method according to a third embodiment of the present invention.

The method can be applied to the condition of popularizing the target service in live broadcast, and can be executed by live broadcast equipment which can be a server, a computer, a mobile terminal and the like. In this embodiment, the description will be given by taking the live device as a computer provided with a main broadcasting client.

Referring to fig. 3, the method specifically includes the following steps:

s310, determining the electronic ticket which is distributed by the server and has the association relation with the target service.

In general, users in a live platform may include a main user and audience users. The user can be represented in the live platform by a unique identification number. The anchor user can establish a live broadcast room in the live broadcast platform so as to play the uploaded live broadcast content in the live broadcast room. The viewer user may then view the live content in the live room.

In this embodiment, the target service is a service provided by a live broadcast platform, and the target service may be classified according to service content or according to a service representation form. Further, in this embodiment, the target service and the electronic ticket may be set to have an association relationship. The electronic ticket can be an electronic certificate provided by a live broadcast platform and capable of accessing a target service.

In an embodiment, the electronic ticket may be an electronic ticket generated by a server and including ticket information, wherein the ticket information may include a user identification number (Identity) for generating the electronic ticket, a group to which the electronic ticket belongs, an identification number of the electronic ticket, a usage status of the electronic ticket, a specification of the electronic ticket, a target service having an association relationship with the electronic ticket, a validity period of the electronic ticket, and the like. The specification of the electronic ticket may include the number of electronic tickets and the amount of business data represented by the electronic tickets. Wherein, the electronic tickets of different groups can be set as having an association relation with the preset target service by default. The usage status of the electronic ticket may include undistributed, distributed, collected unused, collected used, expired, and the like.

And S320, initiating a service activity for inviting audience users to access the target service in the live broadcast room.

In this embodiment, when initiating a business activity, the anchor user may configure a distribution condition and a distribution mode for the electronic ticket with respect to the business activity of the target business.

S330, the electronic ticket is sent to the audience user determined by the server according to the behavior data, so that the audience user can access the target service according to the electronic ticket; wherein the behavior data is data generated by the audience user while participating in the business activity.

In this embodiment, the server is configured to receive a request for a service activity, which is sent by the anchor user in the live broadcast room; determining the electronic ticket to be sent to the audience user in the business activity in the request; and sending an activity page related to the business activity of the target business to the live broadcast room based on the incidence relation between the electronic coupon to be sent and the target business. The activity page may display prompt information such as the manner in which the electronic coupon is distributed, the manner in which the audience user participates in the business activity, the duration of the business activity, and the like. The audience user can participate in the business activity according to the prompt information of the activity page to obtain the electronic ticket.

Further, the server is also used for determining the distribution condition and the distribution mode of the electronic ticket, which are configured by the anchor user for the business activity of the target business; in the distribution manner, the electronic ticket is transmitted to the viewer user whose behavior data satisfies the distribution condition. At this time, the electronic ticket of the anchor user can be transferred to the audience user determined by the server according to the behavior data.

According to the technical scheme of the embodiment, the electronic coupons which are distributed by the server and have incidence relation with the target service are determined; initiating a business activity at a live broadcast room for inviting audience users to access the target business; sending the electronic ticket to the audience user determined by the server according to the behavior data, so that the audience user can access the target service according to the electronic ticket; the behavior data is data generated when the audience users participate in the business activities, the problem of sharp increase of server resource requirements caused by search in the target business promotion process is solved, the audience users are guided to the target business related to the electronic coupons according to less server resources, and accordingly the access amount and the exposure rate of the target business are improved.

Example four

Fig. 4 is a flowchart of a live broadcasting method according to a fourth embodiment of the present invention.

The method can be applied to the condition of popularizing the target service in live broadcast, and can be executed by live broadcast equipment which can be a server, a computer, a mobile terminal and the like. In this embodiment, the live device is taken as a mobile terminal provided with a viewer client.

Referring to fig. 4, the method specifically includes the following steps:

s410, displaying a live broadcast room of a main broadcast user, wherein the live broadcast room is configured with a service activity initiated by the main broadcast user and used for inviting audience users to access a target service.

In this embodiment, when the audience user accesses the live broadcast room of the anchor user, the live broadcast room of the anchor user may be displayed in the audience client.

Further, the service activity is for distributing an electronic ticket to the spectator user to invite the spectator user to access the target service via the electronic ticket.

And S420, generating behavior data in the live broadcast room.

In this embodiment, the behavior data may be barrage data or virtual objects sent by the audience user in the live broadcast room.

Further, the anchor user may configure the distribution condition of the electronic ticket for the business activity of the target business when initiating the business activity. Wherein the distribution condition may be that the viewer user who has generated the action data or the viewer user who has generated the preset number of actions qualifies to acquire the electronic ticket.

And S430, sending the behavior data to a server.

In this embodiment, the behavior data may be sent to the server, so that the server may determine, according to the behavior data, the audience users that meet the distribution condition.

And S440, receiving the electronic ticket sent by the server according to the behavior data from the server, wherein the electronic ticket is an electronic certificate which is distributed to a host user by the server and has an association relation with a target service.

In this embodiment, when the behavior data of the audience user meets the distribution condition, the electronic ticket sent by the anchor user may be received from the server.

It should be noted that, when the target service is a service that a party can participate in and needs to pay certain service data, the electronic ticket may also be an electronic certificate carrying service data of a preset amount. On the one hand, the viewer user can obtain a link which can be used for accessing the target service by means of the electronic ticket; on the other hand, the viewer user can deduct a certain amount of business data using the electronic ticket.

S450, accessing the target service according to the incidence relation.

In a specific implementation, referring to fig. 2B, the server may send a "my e-coupon" page to the viewer client, where the page may be used to display e-coupons obtained by the viewer user, such as "EEE 1", "EEE 2", "EEE 3", and so on. Further, the page may be used to receive a user operation acting on the electronic ticket; the user operation may be a touch operation or a click operation on a button "use immediately" acting next to the electronic ticket.

Furthermore, because the electronic ticket has an association relation with the target service, when the page is determined to receive the user operation, the page can jump to the service page corresponding to the target service. It may appear that the viewer user jumps to the service page after clicking the "use immediately" button. Further, the business page may display one or more target businesses having an association relationship with the electronic ticket. I.e. the target service may represent a certain class of service comprising a plurality of sub-services belonging to the same category. That is, the sub-service displayed on the service page belongs to the target service having an association relationship with the electronic ticket.

Still further, a viewer user selection action on the service page may be determined. The selection operation may be a touch operation or a click operation applied to a sub-service displayed on the service page. The page corresponding to the sub-service 1 can be entered by determining the sub-service acted by the selection operation, for example, clicking the sub-service 1, and the viewer user is considered to select to access the sub-service 1; further, in an application scenario where the sub-service is service data to be paid, a total amount of the service data to be paid for accessing the sub-service may be further determined; deducting the total amount by the amount represented by the electronic ticket to obtain the remaining amount of the service data to be paid by the audience user; and when the audience user finishes paying the service data of the residual amount, changing the use state of the electronic ticket into paid state.

According to the technical scheme of the embodiment, a live broadcast room of a main broadcast user is displayed, and the live broadcast room is configured with business activities initiated by the main broadcast user and used for inviting audience users to access a target business; generating behavior data in the live broadcast room; sending the behavior data to a server; receiving an electronic ticket sent by the server according to the behavior data from the server, wherein the electronic ticket is an electronic certificate which is distributed to a host user by the server and has an association relation with a target business; and accessing the target service according to the association relationship, solving the problem of sharp increase of server resource demand caused by search in the promotion process of the target service, and guiding audience users to the target service associated with the electronic coupons according to less server resources so as to improve the access amount and the exposure rate of the target service.

EXAMPLE five

Fig. 5 is a flowchart of a live broadcast method according to a fifth embodiment of the present invention. The present embodiment is based on the foregoing embodiments, and further increases the processing operations of the server, the anchor client, and the viewer client. Referring to fig. 5, the method specifically includes the following steps:

in S501, the server assigns an electronic ticket having an association relationship with the target service to the anchor user.

In S502, the anchor client determines the electronic ticket assigned by the server and having an association relationship with the target service.

In S503, the anchor client initiates a service activity in the live broadcast room for inviting the audience users to access the target service.

In S504, the server determines a service activity initiated by the anchor user in the live broadcast room for inviting the audience users to access the target service.

In S505, the viewer client displays a live broadcast room of the anchor user, and the live broadcast room is configured with a service activity initiated by the anchor user and used for inviting the viewer user to access the target service.

In S506, the viewer client generates behavior data in the live room.

In S507, the viewer client transmits the behavior data to the server.

In S508, the server obtains behavior data generated by the audience user while participating in the business activity.

In S509, the server sends the electronic ticket of the anchor user to the audience user according to the behavior data, so that the audience user accesses the target service according to the association relationship.

Specifically, the anchor client is configured to send the electronic ticket to the audience user determined by the server according to the behavior data. The audience client is used for receiving the electronic ticket sent by the server according to the behavior data from the server.

EXAMPLE six

Fig. 6 is a schematic structural diagram of a live broadcast apparatus according to a sixth embodiment of the present invention.

Referring to fig. 6, the apparatus specifically includes the following structure: the electronic ticket issuing system comprises an electronic ticket distributing module 610, a business activity determining module 620, a behavior data acquiring module 630 and a first electronic ticket sending module 640.

And the electronic ticket distributing module 610 is used for distributing the electronic ticket with the association relation with the target service to the anchor user.

A service activity determining module 620, configured to determine a service activity, initiated by the anchor user in the live broadcast room, for inviting the audience user to access the target service.

A behavior data obtaining module 630, configured to obtain behavior data generated by the audience user while participating in the business activity.

A first electronic ticket sending module 640, configured to send the electronic ticket of the anchor user to the audience user according to the behavior data, so that the audience user accesses the target service according to the association relationship.

According to the technical scheme of the embodiment, the electronic coupons having the association relation with the target service are distributed to the anchor user; determining a business activity initiated by the anchor user in a live broadcast room and used for inviting audience users to access the target business; acquiring behavior data generated by the audience user when participating in the business activity; and sending the electronic ticket of the anchor user to the audience user according to the behavior data so that the audience user accesses the target service according to the association relation, solving the problem of sudden increase of server resource demand caused by search in the target service promotion process, and guiding the audience user to the target service associated with the electronic ticket according to less server resources so as to improve the access amount and the exposure rate of the target service.

On the basis of the above technical solution, the electronic ticket distributing module 610 includes:

the electronic ticket generating device comprises a ticket information determining unit, a ticket information generating unit and a ticket information generating unit, wherein the ticket information determining unit is used for determining ticket information of an electronic ticket to be generated, and the ticket information comprises the specification of the electronic ticket and a target business having an association relation with the electronic ticket.

And the electronic ticket generating unit is used for generating the electronic ticket comprising the ticket information.

And the electronic ticket distributing unit is used for distributing the electronic ticket to a designated anchor user.

On the basis of the above technical solution, the business activity determining module 620 includes:

and the request receiving unit is used for receiving a request aiming at business activity, which is sent by the anchor user in a live broadcast room.

And the electronic ticket determining unit is used for determining the electronic ticket to be sent to the audience user in the business activity in the request.

And the first electronic coupon sending unit is used for sending an activity page related to the business activity of the target business to the live broadcast room based on the incidence relation between the electronic coupon to be sent and the target business.

On the basis of the above technical solution, the first electronic ticket sending unit includes:

and the distribution mode determining subunit is used for determining the distribution conditions and the distribution modes of the electronic coupons, which are configured by the anchor user aiming at the business activities of the target business.

And the distribution subunit is used for sending the electronic ticket to audience users with the behavior data meeting the distribution conditions in the distribution mode.

On the basis of the technical scheme, the distribution mode comprises the following steps: an extraction mode; a distribution subunit, specifically configured to: determining audience users with behavior data meeting the distribution condition as candidate users; extracting a preset number of candidate users as target users in an extraction mode of extracting according to a preset probability; and sending the electronic ticket to the target user.

On the basis of the technical scheme, the device further comprises:

and the user operation receiving module is used for receiving the user operation acted on the electronic coupon by the audience user after the electronic coupon of the anchor user is sent to the audience user according to the behavior data.

A user operation response module, configured to respond to the user operation to send a service page of the target service to the viewer user, where the service page displays a sub-service belonging to the target service; .

And the selection operation receiving module is used for receiving the selection operation acted on the service page by the audience user.

And the selection operation response module is used for responding to the selection operation so as to determine that the audience user accesses the sub-service acted by the selection operation.

On the basis of the technical scheme, the selection operation response module comprises:

and the sub-service determining unit is used for determining the sub-service acted by the selection operation.

And the total amount determining unit is used for determining the total amount of the payment service data required by accessing the sub-service.

And the deduction unit is used for deducting the total amount by the amount represented by the electronic ticket to obtain the residual amount of the business data required to be paid by the audience user.

And the use state changing unit is used for changing the use state of the electronic ticket into paid service when the audience user finishes paying the service data of the residual amount.

The product can execute the method provided by any embodiment of the invention, and has corresponding functional modules and beneficial effects of the execution method.

EXAMPLE seven

Fig. 7 is a schematic structural diagram of a live broadcast apparatus according to a seventh embodiment of the present invention.

Referring to fig. 7, the apparatus specifically includes the following structure: an electronic ticket determination module 710, a business activity initiation module 720 and a second electronic ticket sending module 730.

An electronic ticket determining module 710, configured to determine an electronic ticket that is distributed by the server and has an association relationship with the target service;

a service activity initiating module 720, configured to initiate a service activity for inviting the audience user to access the target service in the live broadcast room;

a second electronic ticket sending module 730, configured to send the electronic ticket to the audience user determined by the server according to the behavior data, so that the audience user accesses the target service according to the electronic ticket; wherein the behavior data is data generated by the audience user while participating in the business activity.

Example eight

Fig. 8 is a schematic structural diagram of a live broadcast apparatus according to an eighth embodiment of the present invention.

Referring to fig. 8, the apparatus specifically includes the following structure: the system comprises a live broadcast room display module 810, a behavior data generation module 820, a behavior data sending module 830, an electronic ticket receiving module 840 and a target service access module 850.

A live broadcast room display module 810, configured to display a live broadcast room of a anchor user, where the live broadcast room is configured with a service activity initiated by the anchor user and used to invite an audience user to access a target service;

a behavior data generation module 820 for generating behavior data in the live broadcast room;

a behavior data sending module 830, configured to send the behavior data to a server;

an electronic ticket receiving module 840, configured to receive, from the server, an electronic ticket sent by the server according to the behavior data, where the electronic ticket is an electronic certificate that is distributed to a host user by the server and has an association relationship with a target service;

and the target service access module 850 is configured to access the target service according to the association relationship.

Example nine

Fig. 9 is a schematic structural diagram of a live broadcast device according to a ninth embodiment of the present invention. As shown in fig. 9, the live device includes: a processor 90, a memory 91, an input device 92, and an output device 93. The number of processors 90 in the live device may be one or more, and one processor 90 is taken as an example in fig. 9. The number of the memories 91 in the live device may be one or more, and one memory 91 is taken as an example in fig. 9. The processor 90, the memory 91, the input device 92 and the output device 93 of the live device may be connected by a bus or other means, and fig. 9 illustrates an example of a connection by a bus. The live broadcast equipment can be a computer, a server and the like. In this embodiment, the live broadcast device is taken as a server for detailed description, and the server may be an independent server or a cluster server.

The memory 91 serves as a computer-readable storage medium and can be used for storing software programs, computer-executable programs and modules, such as program instructions/modules corresponding to the live broadcasting method according to any embodiment of the present invention (for example, an electronic ticket distribution module 610, a business activity determination module 620, a behavior data acquisition module 630 and a first electronic ticket sending module 640 in the live broadcasting device, an electronic ticket determination module 710, a business activity initiation module 720 and a second electronic ticket sending module 730 in the live broadcasting device, a live broadcasting room display module 810, a behavior data generation module 820, a behavior data sending module 830, an electronic ticket receiving module 840 and a target business access module 850 in the live broadcasting device, and the memory 91 can mainly include a storage program area and a storage data area, wherein the storage program area can store an operating system and application programs required by at least one function, and the storage data area can store data created according to the use of the device, and the like. Further, the memory 91 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other non-volatile solid state storage device. In some examples, memory 91 may further include memory located remotely from processor 90, which may be connected to devices through a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.

The input device 92 may be used to receive input numeric or character information and generate key signal inputs relating to viewer user settings and function controls of the live device, as well as a camera for capturing images and a sound pickup device for capturing audio data. The output device 93 may include an audio device such as a speaker. It should be noted that the specific composition of the input device 92 and the output device 93 may be set according to actual conditions.

The processor 90 executes various functional applications of the device and data processing by running software programs, instructions and modules stored in the memory 91, that is, implements the live broadcast method described above.

Example ten

Embodiments of the present invention also provide a storage medium containing computer-executable instructions that, when executed by a computer processor, perform a live method.

In one embodiment, the method comprises:

In yet another embodiment, the method includes:

generating behavior data in the live broadcast room;

sending the behavior data to a server;

and accessing the target service according to the association relation.

Of course, the storage medium provided in the embodiment of the present invention includes computer-executable instructions, and the computer-executable instructions are not limited to the operations of the live broadcast method described above, and may also perform related operations in the live broadcast method provided in any embodiment of the present invention, and have corresponding functions and advantages.

From the above description of the embodiments, it is obvious for those skilled in the art that the present invention can be implemented by software and necessary general hardware, and certainly, can also be implemented by hardware, but the former is a better embodiment in many cases. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, and the computer software product may be stored in a computer-readable storage medium, such as a floppy disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a FLASH Memory (FLASH), a hard disk or an optical disk of a computer, and includes several instructions to enable a computer device (which may be a robot, a personal computer, a server, or a network device) to execute the live broadcast method according to any embodiment of the present invention.

It should be noted that, in the above live broadcast apparatus, each unit and each module included in the live broadcast apparatus are only divided according to functional logic, but are not limited to the above division as long as the corresponding function can be implemented; in addition, specific names of the functional units are only for convenience of distinguishing from each other, and are not used for limiting the protection scope of the present invention.

It should be understood that portions of the present invention may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.

In the description herein, references to the description of the term "in an embodiment," "in another embodiment," "exemplary" or "in a particular embodiment," etc., mean that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the invention. In this specification, the schematic representations of the terms used above do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.

It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present invention and the technical principles employed. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, although the present invention has been described in greater detail by the above embodiments, the present invention is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present invention, and the scope of the present invention is determined by the scope of the appended claims.

Claims

1. A live broadcast method, comprising:

2. The method of claim 1, wherein said assigning electronic coupons having an association with a target service to a host user comprises:

generating an electronic ticket including the ticket information;

and distributing the electronic ticket to a designated anchor user.

3. The method of claim 1, wherein said determining a business activity initiated by said anchor user in a live broadcast room for inviting audience users to access said target business comprises:

4. The method of claim 1, wherein said sending said electronic coupon of said anchor user to said audience user in accordance with said behavior data comprises:

5. The method of claim 4, wherein the distribution means comprises: an extraction mode;

and sending the electronic ticket to the target user.

6. The method of any of claims 1-5, further comprising, after said transmitting said electronic coupon of said anchor user to said viewer user in accordance with said behavior data:

receiving a user operation of the audience user on the electronic ticket;

receiving selection operation acted on the service page by a viewer user;

7. The method of claim 6, wherein said determining that the viewer user accesses the sub-service to which the selection operation applies comprises:

determining a sub-service acted by the selection operation;

8. A live broadcast method, comprising:

9. A live broadcast method, comprising:

generating behavior data in the live broadcast room;

sending the behavior data to a server;

and accessing the target service according to the association relation.

10. A live broadcast apparatus, comprising:

11. A live broadcast apparatus, comprising:

12. A live broadcast apparatus, comprising:

13. A live device, comprising: a memory and one or more processors;

the memory for storing one or more programs;

when executed by the one or more processors, cause the one or more processors to implement a live method as recited in any one of claims 1-7, a live method as recited in claim 8, or a live method as recited in claim 9.

14. A storage medium containing computer-executable instructions for performing the live method of any one of claims 1-7, the live method of claim 8, or the live method of claim 9 when executed by a computer processor.