CN110263285A - Advertisement placement method and device - Google Patents
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- CN110263285A CN110263285A CN201910536860.XA CN201910536860A CN110263285A CN 110263285 A CN110263285 A CN 110263285A CN 201910536860 A CN201910536860 A CN 201910536860A CN 110263285 A CN110263285 A CN 110263285A
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- G06F16/90—Details of database functions independent of the retrieved data types
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- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
- G06F3/0481—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
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- G06F3/0484—Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
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Abstract
The present invention provides a kind of advertisement placement method, it include: when generating pulling operation in application interface, real-time determination and the corresponding drop-down interface of pulling operation in application interface shared by interface ratio, when the interface ratio, which is greater than preset advertisement, launches ratio, drop-down interface is covered into application interface, and starts to carry out countdown；When jump address is webpage jump address, then ad content corresponding with the webpage jump address is loaded during countdown, and the ad content is shown at the end of countdown；If jump address is not webpage jump address, display interface associated with the jump address is jumped to after countdown, and shows ad content corresponding with the jump address.By applying method provided by the invention, advertisement is launched using the corresponding drop-down interface of common pulling operation and increases the probability of advertising display while not affecting user experience, to improve the income of application service provider.
Description
Technical field
The present invention relates to information data fields, more particularly to a kind of advertisement placement method and device.
Background technique
Intelligent terminal is more and more important in people's lives, becomes indispensable a part in life, in intelligent terminal
The various application programs (Application, APP) carried not only are enriched, facilitate daily life, also to answer
Huge income is brought with service provider.
The carrier that APP is presented as information, what is shown on application interface is abundant in content colorful, and content is being updated
During, updating the content that application interface is shown by drop-down refreshing on application interface is common technological means.It answers
The advertisement of application service provider's dispensing is contained with the content shown on interface, application service provider is clicked by user, browsed and opened up
Show that the advertisement of dispensing obtains income, inventor the study found that by way of traditional dispensing advertisement being accounted in application interface
It is directly shown with wicket, affects the displaying of normal refresh content, meanwhile, advertisement excessively frequency is launched in application interface
When content user that is numerous or launching advertisement is lost interest in, it will affect the usage experience sense of user, cause customer churn, so that answering
It is reduced with the income of service provider.
Summary of the invention
In view of this, the embodiment of the invention provides a kind of advertisement placement method, by applying dropdown control, when using boundary
When ratio shared by drop-down interface in face is greater than preset ratio, then the wide of dispensing is shown in the drop-down interface of full screen display
Accuse content；The present invention also provides a kind of advertisement delivery devices, for guaranteeing the realization and application of the method in practice.
To achieve the above object, the embodiment of the present invention provides the following technical solutions:
A kind of advertisement placement method, comprising:
When generating pulling operation in application interface, determine drop-down interface corresponding with the pulling operation described in real time
Shared interface ratio in application interface；And corresponding with presently described interface ratio dispensing content is obtained, and by the dispensing
Content is shown in the drop-down interface, and the content of launching is the content in the refreshing information obtained in advance；
When the drop-down interface, interface ratio shared in the application interface is greater than preset advertisement dispensing ratio,
The drop-down interface is then covered into the application interface, and starts to carry out countdown, the countdown in the drop-down interface
For the countdown in the refreshing information that obtains in advance；
The address style of jump address in the refreshing information obtained in advance is determined, if the address class of the jump address
When type is webpage jump address, then during the countdown in load advertisement corresponding with the webpage jump address
Hold, and at the end of the countdown, is shown in advertisement corresponding with the webpage jump address in the drop-down interface
Hold；
If the address style of the jump address is not webpage jump address, after the countdown, triggering
The drop-down interface jumps to display interface associated with the jump address, and show in the display interface with it is described
The corresponding ad content of jump address.
Above-mentioned method, optionally, real-time determination drop-down interface corresponding with the pulling operation is in the application
Shared interface ratio in interface；And corresponding with presently described interface ratio dispensing content is obtained, and by the dispensing content
It is shown in the drop-down interface, comprising:
According to preset algorithm, drop-down interface interface ratio shared in the application interface is calculated in real time, and
The interface ratio real-time perfoming is judged；
If presently described drop-down interface interface ratio shared in the application interface is less than or equal to preset first
When dispensing ratio, then the prompting message in the refreshing information obtained in advance is obtained, and the refreshing obtained in advance is believed
Prompting message in breath is shown in presently described drop-down interface；
Presently described drop-down interface interface ratio shared in the application interface be greater than first ratio, and it is small
When preset second launches ratio, then the advertising theme information in the refreshing information obtained in advance is obtained, and
Advertising theme information in the refreshing information obtained in advance is shown in the drop-down interface, described first launches
Ratio is less than preset second and launches ratio, and described second launches ratio as advertisement dispensing ratio.
Above-mentioned method, optionally, further includes:
Before the drop-down interface enters countdown, if receive the instruction for cancelling pulling operation, pack up and institute
State the corresponding drop-down interface of pulling operation；
Refreshing in the refreshing information obtained in advance is shown that information is shown in the application interface, concurrently
It send and obtains refreshing information request.
Above-mentioned method, optionally, further includes:
Before the countdown terminates, if receive drop-down interface out code, closed according to the drop-down interface
Instruction is closed to pack up the drop-down interface；
Refreshing in the refreshing information obtained in advance is shown that information is shown in the application interface, concurrently
Send refresh requests.
Above-mentioned method, optionally, the address style of jump address in the determination refreshing information obtained in advance,
If the address style of the jump address is webpage jump address, load and the webpage during countdown
The corresponding ad content of jump address, comprising:
The address-type identification number for obtaining jump address in the refreshing information obtained in advance, according to the address style
Identification number judges the address style of the jump address；
When judging the address style of the jump address for webpage jump address, web advertisement acquisition instruction is sent, and
Ad content corresponding with the web advertisement acquisition instruction is obtained during the countdown.
A kind of advertisement delivery device, comprising:
First determination unit is used for when generating pulling operation in application interface, in real time the determining and pulling operation pair
The drop-down interface answered interface ratio shared in the application interface；And obtain dispensing corresponding with presently described interface ratio
Content, and the dispensing content is shown in the drop-down interface, the dispensing content is in the refreshing information obtained in advance
Content；
Countdown unit, for when drop-down interface interface ratio shared in the application interface is greater than preset
When ratio is launched in advertisement, then the drop-down interface is covered into the application interface, and start down in the drop-down interface
Timing, the countdown are the countdown in the refreshing information obtained in advance；
Second determination unit, for determining the address style of jump address in the refreshing information obtained in advance, if institute
When the address style for stating jump address is webpage jump address, then loads during the countdown and jumped with the webpage
The corresponding ad content in address, and at the end of the countdown, it shows in the drop-down interface and is jumped with the webpage
The corresponding ad content in address；
First display unit, if the address style for the jump address is not webpage jump address, described
After countdown, triggers the drop-down interface and jump to display interface associated with the jump address, and described aobvious
Show and shows ad content corresponding with the jump address in interface.
Above-mentioned device, optionally, first determination unit, comprising:
Computation subunit, for calculating drop-down interface institute in the application interface in real time according to preset algorithm
The interface ratio accounted for, and the interface ratio real-time perfoming is judged；
First display subelement, if the interface ratio shared in the application interface for presently described drop-down interface is small
In or when being equal to preset first and launching ratio, then obtain the prompting message in the refreshing information obtained in advance, and by institute
The prompting message stated in the refreshing information obtained in advance is shown in presently described drop-down interface；
Second display subelement, if the interface ratio shared in the application interface for presently described drop-down interface is big
In first ratio, and be less than or equal to it is preset second launch ratio when, then obtain the refreshing information obtained in advance
In advertising theme information, and by the advertising theme information in the refreshing information obtained in advance at presently described drop-down interface
In shown, described first, which launches ratio, is less than preset second and launches ratio, and described second to launch ratio be described wide
Accuse dispensing ratio.
Above-mentioned device, optionally, further includes:
First receiving unit, for referring to before the drop-down interface enters countdown if receiving and cancelling pulling operation
When enabling, then drop-down corresponding with pulling operation interface is packed up；
Second display unit, for the refreshing in the refreshing information obtained in advance to be shown that information applies boundary described
It is shown in face, and sends and obtain refreshing information request.
Above-mentioned device, optionally, which is characterized in that further include:
Second receiving unit, for before the countdown terminates, if receive drop-down interface out code, root
The drop-down interface is packed up according to the drop-down interface out code；
Third display unit, for the refreshing in the refreshing information obtained in advance to be shown that information applies boundary described
It is shown in face, and sends refresh requests.
Above-mentioned device, optionally, second determination unit, comprising:
Judgment sub-unit, for obtaining the address-type identification number of jump address in the refreshing information obtained in advance,
The address style of the jump address is judged according to the address-type identification number；
Subelement is obtained, when judging the address style of the jump address for webpage jump address, sends web advertisement
Acquisition instruction, and ad content corresponding with the web advertisement acquisition instruction is obtained during the countdown.
Compared with prior art, the invention has the following advantages that
Method provided in an embodiment of the present invention, comprising: when in the application interface generate pulling operation when, in real time determine with
The pulling operation is corresponding to pull down interface interface ratio shared in the application interface；And it obtains and presently described interface
The corresponding dispensing content of ratio, and the dispensing content is shown in the drop-down interface；When the interface ratio is greater than in advance
If advertisement when launching ratio, by the drop-down interface covering application interface, and start to carry out in the drop-down interface
Countdown；Whether the address style for determining jump address in the refreshing information is webpage jump address, when the jump address
When for webpage jump address, then the load ad content corresponding with webpage jump address during countdown, and
The ad content is shown at the end of the countdown；If jump address is not webpage jump address, falling to count
When after jump to display interface associated with the jump address, and show in the display interface and jumped with described
The corresponding ad content in address.By applying method provided by the invention, do not have to directly applying when carrying out advertisement dispensing
It is launched in interface, launches advertisement in the corresponding drop-down interface of pulling operation, while not affecting user experience, increased
The probability of advertising display is added, to improve the income of application service provider.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
The embodiment of invention for those of ordinary skill in the art without creative efforts, can also basis
The attached drawing of offer obtains other attached drawings.
Fig. 1 is a kind of method flow schematic diagram of advertisement placement method provided in an embodiment of the present invention；
Fig. 2 is a kind of another method flow diagram of advertisement placement method provided in an embodiment of the present invention；
Fig. 3 is a kind of another method flow diagram of advertisement placement method provided in an embodiment of the present invention；
Fig. 4 is a kind of another method flow diagram of advertisement placement method provided in an embodiment of the present invention；
Fig. 5 is a kind of another method flow diagram of advertisement placement method provided in an embodiment of the present invention；
Fig. 6 is a kind of structural schematic diagram of advertisement delivery device provided in an embodiment of the present invention.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts every other
Embodiment shall fall within the protection scope of the present invention.
In this application, the terms "include", "comprise" or any other variant thereof is intended to cover non-exclusive inclusion,
So that the process, method, article or equipment for including a series of elements not only includes those elements, but also including not having
The other element being expressly recited, or further include for elements inherent to such a process, method, article, or device.Do not having
There is the element limited in the case where more limiting by sentence "including a ...", it is not excluded that in the mistake including the element
There is also other identical elements in journey, method, article or equipment.
Present invention could apply in advertisement delivery system, method provided in an embodiment of the present invention passes through application drop-down control
Part realizes the dispensing to advertisement, the usage experience for not influencing user while showing probability of advertisement is improved, to improve application
The income of service provider.
The embodiment of the invention provides a kind of advertisement placement method, this method can be applied to the intelligence with display screen and set
Various types of APP in standby, the smart machine such as equipment such as mobile phone, computer and IPAD；Its executing subject can be intelligence
Server in equipment, the method flow diagram of the method is as shown in Figure 1, specifically include:
S101, when in application interface generate pulling operation when, in real time determine drop-down corresponding with pulling operation interface
The shared interface ratio in the application interface；And corresponding with presently described interface ratio dispensing content is obtained, and by institute
It states dispensing content to be shown in the drop-down interface, the content of launching is the content in the refreshing information obtained in advance.
In method provided in an embodiment of the present invention, after user opens the APP carried in smart machine, in smart machine
Screen on show that corresponding with APP application interface, application interface described in the server real-time monitoring in intelligent terminal are
It is no there are pulling operation, the drop-down interface is that user touch display screen and carries out downslide operation on intelligent terminal；When described
When generating pulling operation in application interface, determine that drop-down interface corresponding with the pulling operation is shared in application interface in real time
Ratio, and obtain corresponding with presently described interface ratio dispensing content, and the dispensing content is shown in the drop-down
In interface；It should be noted that by the way that dropdown control is arranged in smart machine, when user passes through the screen of touch intelligent equipment
When carrying out downslide operation, then dropdown control generates drop-down interface corresponding with operation of gliding, institute in the application interface of smart machine
It is corresponding with pulling operation to state downslide operation.
S102, ratio is launched when drop-down interface interface ratio shared in the application interface is greater than preset advertisement
When example, then the drop-down interface is covered into the application interface, and starts progress countdown in the drop-down interface, it is described
Timing is the countdown in the refreshing information obtained in advance.
In method provided in an embodiment of the present invention, by presently described drop-down interface interface shared in the application interface
Ratio and preset each dispensing ratio are compared, if presently described interface ratio is greater than preset advertisement dispensing ratio,
Drop-down interface is covered into entire application interface, i.e., is displayed in full screen the drop-down interface；When the drop-down interface is full frame aobvious
When showing, the count down information in the refreshing content obtained in advance is launched in the drop-down interface, is started at the drop-down interface
Carry out countdown；Preferably, the time of the countdown can be set to 10s, it should be noted that the time of countdown can be with
Set, can be set according to the attribute of user according to practical application, for example, user thus APP member when, countdown
It can be 5s, can be 9s when not being member；It should be noted that can also be counted in the present invention in addition to carrying out countdown
When, such as timing is carried out from 0s to 10s, the duration of timing can be configured according to practical application.
S103, the address style for determining jump address in the refreshing information obtained in advance, if the jump address
When address style is webpage jump address, then load is corresponding with the webpage jump address during countdown
Ad content, and at the end of the countdown, it is shown in the drop-down interface corresponding with the webpage jump address
Ad content.
In method provided in an embodiment of the present invention, the address class of jump address in the refreshing information obtained in advance is determined
Type, if the address style of the jump address be webpage jump address, during the countdown it is pre-loaded with
The relevant ad content of the webpage, at the end of countdown, display and the webpage jump address in the drop-down interface
Associated webpage, and pre-loaded ad content is directly displayed in the webpage；It should be noted that in the webpage
The ad content of displaying can be picture and text etc., jump directly to corresponding webpage by the webpage jump address, and
It directly shows ad content, does not need to reload corresponding content after jumping to corresponding advertisement page.
It should be noted that in method provided in an embodiment of the present invention, when the drop-down interface covers the application interface
When, it, can be with timing in addition to carrying out countdown；When carrying out timing, if the address style of the jump address jumps for webpage
When address, then ad content corresponding with the webpage jump address is loaded during the timing, and in timing
When time reaches preset time threshold, shown in advertisement corresponding with the webpage jump address in the drop-down interface
Hold, preset time threshold can be configured according to the time, such as preset time threshold is 10s, when timing time to 10s
When, then corresponding ad content is shown in drop-down interface.
If the address style of S104, the jump address is not webpage jump address, after the countdown,
Trigger the drop-down interface and jump to display interface associated with the jump address, and show in the display interface with
The corresponding ad content of the jump address.
In method provided in an embodiment of the present invention, when the address style of the jump address is not webpage jump address,
Then by the jump address, display interface associated with the jump address is jumped to, and show and the jump address
Corresponding ad content；Such as it when the jump address is the connection of certain shopping platform, is then jumped by the jump address
Certain shopping platform is gone to, the buyer's guide information for showing certain shopping platform in interface is pulled down；It should be noted that when carrying out timing
When, then when timing reaches preset time threshold, the triggering drop-down interface jumps to associated with the jump address
Display interface, and show ad content corresponding with the jump address in the display interface；The preset time
Threshold value can be configured according to practical application, such as preset time threshold is 8s.
In method provided in an embodiment of the present invention, when generating pulling operation in application interface, under determining and described in real time
Interface ratio of the corresponding drop-down interface of pulling process in application interface, and according to the interface ratio in the drop-down interface
Show corresponding content in the refreshing information obtained in advance, it, will when the interface ratio, which is greater than preset advertisement, launches threshold value
The drop-down interface is displayed in full screen, and carries out countdown, at the end of countdown, shows the wide of dispensing in drop-down interface
Accuse content.Advertisement dispensing is carried out by the common pulling operation of application user, while not affecting user experience, is improved
The probability that advertisement is shown increases the income of application service provider.
In method provided in an embodiment of the present invention, the present invention may be used also other than it can launch advertisement in drop-down interface
To launch corresponding promotional content in drop-down interface；When in application interface generate pulling operation when, then determine in real time it is described under
Pulling process interface ratio shared in application interface determines drop-down interface interface ratio shared in the application interface
The method flow of example is as shown in Fig. 2, details are provided below:
S201, according to preset algorithm, calculate drop-down interface interface ratio shared in the application interface in real time
Example, and the interface ratio real-time perfoming is judged.
When generating pulling operation in application interface, according to preset first algorithm, calculate corresponding with the pulling operation
Drop-down interface size calculate drop-down interface boundary shared in the application interface and according to preset second algorithm
Face ratio, it should be noted that the interface ratio can be indicated with percentage, such as drop-down interface is in the application interface
In shared interface ratio be 15%；And whether interface ratio described in real-time judge meets in the refreshing information obtained in advance and launches
The condition of information；
It should be noted that can also lead in calculating drop-down interface interface ratio shared in application interface
It crosses the distance that calculating user's finger glides in screen and determines drop-down interface interface ratio shared in application interface, example
User's finger is such as obtained by the y-coordinate in screen, the moving distance in the direction finger y is calculated, is determined and pulled down by moving distance
Interface ratio of the interface in the application interface.
If S202, presently described drop-down interface interface ratio shared in the application interface are less than or equal to preset
First when launching ratio, then obtains the prompting message in the refreshing information obtained in advance, and by the brush obtained in advance
Prompting message in new information is shown in the drop-down interface.
In method provided in an embodiment of the present invention, if the interface that presently described drop-down interface is shared in the application interface
When ratio is less than or equal to preset first dispensing ratio, then the refreshing letter obtained in advance is shown in presently described drop-down interface
Prompting message in breath, if such as presently described drop-down interface interface ratio shared in the application interface is 18%, in advance
If first launch ratio be 20%, then it is presently described drop-down interface in show in the refreshing information obtained in advance prompting letter
Breath；It should be noted that the prompting message can be picture either number, can be configured according to practical application, such as
Prompting message can be set to " it is more pleasantly surprised to continue drop-down display ", specific as shown in figure 3, being divided into drop-down interface in Fig. 3 and answering
With interface, the drop-down interface display prompting message " it is more pleasantly surprised to continue drop-down display ".
If S203, presently described drop-down interface interface ratio shared in the application interface are greater than first ratio
Example, and be less than or equal to it is preset second launch ratio when, then obtain the advertising theme in the refreshing information obtained in advance
Information, and the advertising theme information in the refreshing information obtained in advance is shown in the drop-down interface, it is described
First, which launches ratio, is less than preset second dispensing ratio, and the second dispensing ratio is that ratio is launched in the advertisement.
It should be noted that if the presently described interface interface ratio shared in the application interface that pulls down is less than or waits
When launching ratio in preset first, and continuing pulling operation, then continue to calculate the drop-down interface in the application
Shared interface ratio in interface, and continue to judge；If presently described drop-down interface is shared in the application interface
Interface ratio be greater than first ratio, and be less than or equal to it is preset second launch ratio when, then meet the preparatory acquisition
Refreshing information in advertising theme information display condition, it should be noted that it is described second launch ratio be advertisement launch ratio
Example；Show that advertising theme information, the advertising theme information can be for " so-and-so star sings in presently described drop-down interface
Meeting " is " the year-end big rush of so-and-so brand "；When the first dispensing ratio is 20%, the second dispensing ratio is 40%, works as meter
It is when to calculate drop-down interface interface ratio shared in application interface be 20%, then wide in presently described drop-down interface display
Subject information is accused, it is specific as shown in figure 4, being divided into drop-down interface and application interface, the drop-down interface display advertising theme in Fig. 4
Information " so-and-so star's concert ".
If S204, presently described drop-down interface interface ratio shared in the drop-down interface are greater than described second and launch
When ratio, the drop-down interface is displayed in full screen, and enters countdown.
It should be noted that then continuing to calculate the drop-down interface in the application interface when continuing pulling operation
In shared interface ratio, and judged；If presently described drop-down interface interface ratio shared in the drop-down interface
When launching ratio greater than described second, then the drop-down interface is displayed in full screen, and enters countdown；Such as when drop-down circle
It when face interface ratio shared in application interface is 40%, then pulls down interface and is displayed in full screen, and carry out countdown, such as scheme
Shown in 5, countdown is shown in Fig. 5；
When starting to carry out countdown, the address-type identification number of jump address in the refreshing information obtained in advance is obtained, according to
The address style of the jump address is judged according to the address-type identification number；In method provided in an embodiment of the present invention, there is three
Kind jump address, respectively webpage jump address, other page jump addresses of this APP, other APP page jump addresses are false
If the address-type identification number of webpage jump address is a, the address-type identification number of other page jump addresses of this APP is b,
The address-type identification number of other APP page jump addresses is c；
When get jump address in the refreshing information obtained in advance address-type identification number be a, then determine the jump
The address style for turning address is webpage jump address, then sends web advertisement acquisition relevant to the webpage jump address and refer to
It enables, to be obtained and the corresponding ad content of the web advertisement acquisition instruction within the time of countdown；And in countdown knot
The ad content is shown in drop-down interface after beam；
When the address-type identification number for getting jump address in the refreshing information obtained in advance is b, when drop-down interface
In countdown after, jump directly to other pages of this APP according to the jump address, and show and jump ground with described
The corresponding ad content in location；When the address-type identification number for getting jump address in the refreshing information obtained in advance is c, when
After pulling down the countdown in interface, it is associated with the jump address, opens the corresponding interface APP according to the jump address,
And corresponding ad content is shown in corresponding interface.
In method provided in an embodiment of the present invention, drop-down corresponding with pulling operation interface is calculated by preset algorithm
Interface ratio in the application interface, and the interface ratio is judged, by the refreshing information obtained in advance
In meet the content of display condition and shown in drop-down interface, by different in the application interface according to drop-down interface
Interface ratio show different display information, enrich the content that advertisement is shown, deepened the level that advertisement is shown；Meanwhile
User is not influenced to the usage experience of APP.
It should be noted that implementing in the method provided in the present invention, the drop-down interface is in the application interface
In shared interface ratio before being greater than the second dispensing ratio, i.e., by drop-down interface full screen display, into countdown it
Before, if receive the instruction for cancelling pulling operation, packed up and the pulling operation according to cancellation drop-down refreshing instruction
Corresponding drop-down interface；It should be noted that the cancellation drop-down refreshing instruction can be cancellation pulling operation；Described in then updating
The content shown in application interface, the content of update are that the refreshing in the refreshing information obtained in advance shows information, and sends and obtain
Refreshing information is taken to request；
It should be noted that sending after one opens APP and obtaining refreshing information request, to obtain the preparatory acquisition
Refreshing information, it is subsequent depending on the user's operation send obtain refreshing information request, to obtain refreshing information；When drop-down interface is opened
Begin after carrying out countdown, before countdown terminates, receives drop-down interface out code, then received according to the drop-down interface
It rises, and updates the content shown in the application interface, the content of update is that the refreshing in the refreshing information obtained in advance is shown
Information, and send and obtain refreshing information request；To obtain new refreshing information, to be updated next time；It needs to illustrate
It is that the drop-down interface out code can be user and click the close button pulled down in interface；It should be noted that obtaining every time
Comprising prompting message, advertising theme information, jump address and refreshing display information in the refreshing information taken；The brush obtained every time
Content in new information may not be identical, it is also possible to identical.
In method provided in an embodiment of the present invention, by showing corresponding advertisement in the corresponding drop-down interface of pulling operation
Content, because pulling operation is very frequent in practical applications, therefore the probability that the advertisement launched is shown will increase, and carry out in advertisement
When dispensing, user can determine the displaying for finally whether carrying out advertisement according to the advertising theme information of display, and the present invention is real
In the method that example offer is provided, if jump address in the brush information obtained in advance is webpage jump address, preload with it is described
The corresponding ad content of webpage jump address can jump directly to corresponding with the webpage jump address at the end of countdown
Webpage show corresponding ad content, user need not wait again the load of ad content, to improve making for user
User is attracted to open corresponding ad content with experience sense, and by advertising theme information, to make the receipts of application service provider
Benefit improves.
Corresponding with method described in Fig. 1, the embodiment of the invention also provides a kind of advertisement delivery devices, for Fig. 1
The specific implementation of middle method, advertisement delivery device provided in an embodiment of the present invention can be with appliance computer or various terminal equipments
In, structural schematic diagram is as shown in fig. 6, specifically include:
First determination unit 401 is used for when generating pulling operation in the application interface, in real time the determining and drop-down
Operate corresponding drop-down interface interface ratio shared in the application interface；And it obtains corresponding with presently described interface ratio
Dispensing content, and the dispensing content is shown in the drop-down interface, the dispensing content is the refreshing obtained in advance
Content in information；
Countdown unit 402, for being greater than in advance when drop-down interface interface ratio shared in the application interface
If advertisement when launching ratio, then by the drop-down interface covering application interface, and start in the drop-down interface into
Row countdown, the countdown are the countdown in the refreshing information obtained in advance；
Second determination unit 403, for determining the address style of jump address in the refreshing information obtained in advance, if
When the address style of the jump address is webpage jump address, then load is jumped with the webpage during countdown
Turn the corresponding ad content in address, and at the end of the countdown, display is jumped with the webpage in the drop-down interface
Turn the corresponding ad content in address；
First display unit 404, if the address style for the jump address is not webpage jump address, in institute
After stating countdown, triggers the drop-down interface and jump to display interface associated with the jump address, and described
Show ad content corresponding with the jump address in display interface.
In device provided in an embodiment of the present invention, the present apparatus is applied in various terminal equipment, when the application interface of terminal
When middle generation pulling operation, drop-down interface corresponding with pulling operation boundary shared in the application interface is determined in real time
Face ratio；And dispensing content corresponding with presently described interface ratio is obtained, and the dispensing content is shown in the drop-down
In interface, when the interface ratio, which is greater than preset advertisement, launches ratio, the drop-down interface is covered into the application interface,
And start to carry out countdown in the drop-down interface；Whether the address style for determining jump address in the refreshing information is net
Page jump address, when the jump address is webpage jump address, then load is jumped with the webpage during countdown
Turn the corresponding ad content in address, and is shown the ad content at the end of countdown；If jump address is not
When for webpage jump address, then display interface associated with the jump address is jumped to after countdown, and in institute
It states and shows ad content corresponding with the jump address in display interface.By apply method provided by the invention, into
Row advertisement launches the moment without directly being launched in application interface, is thrown using common drop-down refresh operation advertisement
It puts, while not affecting user experience, increases the probability of advertising display, to improve the receipts of application service provider
Benefit.
In embodiment provided by the present invention, it is based on aforementioned schemes, first determination unit 401, comprising:
Computation subunit, for calculating drop-down interface institute in the application interface in real time according to preset algorithm
The interface ratio accounted for, and the interface ratio real-time perfoming is judged；
First display subelement, if the interface ratio shared in the application interface for presently described drop-down interface is small
In or when being equal to preset first and launching ratio, then obtain the prompting message in the refreshing information obtained in advance, and by institute
The prompting message stated in the refreshing information obtained in advance is shown in presently described drop-down interface；
Second display subelement, if the interface ratio shared in the application interface for presently described drop-down interface is big
In first ratio, and be less than or equal to it is preset second launch ratio when, then obtain the refreshing information obtained in advance
In advertising theme information, and by the advertising theme information in the refreshing information obtained in advance at presently described drop-down interface
In shown, described first, which launches ratio, is less than preset second and launches ratio, and described second to launch ratio be described wide
Accuse dispensing ratio.
In embodiment provided by the present invention, it is based on aforementioned schemes, further includes:
First receiving unit, for referring to before the drop-down interface enters countdown if receiving and cancelling pulling operation
When enabling, then drop-down corresponding with pulling operation interface is packed up；
Second display unit, for the refreshing in the refreshing information obtained in advance to be shown that information applies boundary described
It is shown in face, and sends and obtain refreshing information request.
In embodiment provided by the present invention, it is based on aforementioned schemes, further includes:
Second receiving unit, for before the countdown terminates, if receive drop-down interface out code, root
The drop-down interface is packed up according to the drop-down interface out code；
Third display unit, for the refreshing in the refreshing information obtained in advance to be shown that information applies boundary described
It is shown in face, and sends refresh requests.
In embodiment provided by the present invention, it is based on aforementioned schemes, second determination unit, comprising:
Judgment sub-unit, for obtaining the address-type identification number of jump address in the refreshing information obtained in advance,
The address style of the jump address is judged according to the address-type identification number；
Subelement is obtained, when judging the address style of the jump address for webpage jump address, sends web advertisement
Acquisition instruction, and ad content corresponding with the web advertisement acquisition instruction is obtained during the countdown.
All the embodiments in this specification are described in a progressive manner, same and similar portion between each embodiment
Dividing may refer to each other, and each embodiment focuses on the differences from other embodiments.Especially for system or
For system embodiment, since it is substantially similar to the method embodiment, so describing fairly simple, related place is referring to method
The part of embodiment illustrates.System and system embodiment described above is only schematical, wherein the conduct
The unit of separate part description may or may not be physically separated, component shown as a unit can be or
Person may not be physical unit, it can and it is in one place, or may be distributed over multiple network units.It can root
According to actual need that some or all of the modules therein is selected to achieve the purpose of the solution of this embodiment.Ordinary skill
Personnel can understand and implement without creative efforts.
Professional further appreciates that, unit described in conjunction with the examples disclosed in the embodiments of the present disclosure
And algorithm steps, can be realized with electronic hardware, computer software, or a combination of the two, in order to clearly demonstrate hardware and
The interchangeability of software generally describes each exemplary composition and step according to function in the above description.These
Function is implemented in hardware or software actually, the specific application and design constraint depending on technical solution.Profession
Technical staff can use different methods to achieve the described function each specific application, but this realization is not answered
Think beyond the scope of this invention.
The foregoing description of the disclosed embodiments enables those skilled in the art to implement or use the present invention.
Various modifications to these embodiments will be readily apparent to those skilled in the art, as defined herein
General Principle can be realized in other embodiments without departing from the spirit or scope of the present invention.Therefore, of the invention
It is not intended to be limited to the embodiments shown herein, and is to fit to and the principles and novel features disclosed herein phase one
The widest scope of cause.
Claims (10)
1. a kind of advertisement placement method characterized by comprising
When generating pulling operation in application interface, determine drop-down interface corresponding with the pulling operation in the application in real time
Shared interface ratio in interface；And corresponding with presently described interface ratio dispensing content is obtained, and by the dispensing content
It is shown in the drop-down interface, the content of launching is the content in the refreshing information obtained in advance；
When the drop-down interface, interface ratio shared in the application interface is greater than preset advertisement dispensing ratio, then will
The drop-down interface covers the application interface, and starts to carry out countdown in the drop-down interface, and the countdown is pre-
The countdown in refreshing information first obtained；
The address style of jump address in the refreshing information obtained in advance is determined, if the address style of the jump address is
When webpage jump address, then ad content corresponding with the webpage jump address is loaded during the countdown,
And at the end of the countdown, ad content corresponding with the webpage jump address is shown in the drop-down interface；
If the address style of the jump address is not webpage jump address, after the countdown, described in triggering
Drop-down interface jumps to display interface associated with the jump address, and shows in the display interface and jump with described
The corresponding ad content in address.
2. the method according to claim 1, wherein real-time determination drop-down corresponding with the pulling operation
Interface interface ratio shared in the application interface；And dispensing content corresponding with presently described interface ratio is obtained, and
The dispensing content is shown in the drop-down interface, comprising:
According to preset algorithm, drop-down interface interface ratio shared in the application interface is calculated in real time, and to institute
State the judgement of interface ratio real-time perfoming；
If presently described drop-down interface interface ratio shared in the application interface is less than or equal to preset first and launches
When ratio, then the prompting message in the refreshing information obtained in advance is obtained, and will be in the refreshing information that obtained in advance
Prompting message shown in presently described drop-down interface；
If presently described drop-down interface interface ratio shared in the application interface is greater than first ratio, and be less than or
When launching ratio equal to preset second, then the advertising theme information in the refreshing information obtained in advance is obtained, and by institute
The advertising theme information stated in the refreshing information obtained in advance is shown that described first launches in presently described drop-down interface
Ratio is less than preset second and launches ratio, and described second launches ratio as advertisement dispensing ratio.
3. according to the method described in claim 2, it is characterized by further comprising:
Before the drop-down interface enters countdown, if receive cancel pulling operation instruction, pack up with it is described under
The corresponding drop-down interface of pulling process；
Refreshing in the refreshing information obtained in advance is shown that information is shown in the application interface, and sends and obtains
Refreshing information is taken to request.
4. method according to any one of claims 1 or 2, which is characterized in that further include:
Before the countdown terminates, if receive drop-down interface out code, is closed and referred to according to the drop-down interface
The drop-down interface is packed up in order；
Refreshing in the refreshing information obtained in advance is shown that information is shown in the application interface, and sends and obtains
Refreshing information is taken to request.
5. the method according to claim 1, wherein being jumped in the determination refreshing information obtained in advance
The address style of address, if the address style of the jump address is webpage jump address, in the process of the countdown
It is middle to load ad content corresponding with the webpage jump address, comprising:
The address-type identification number for obtaining jump address in the refreshing information obtained in advance, according to the address-type identification
Number judge the address style of the jump address；
When judging the address style of the jump address for webpage jump address, web advertisement acquisition instruction is sent, and in institute
Ad content corresponding with the web advertisement acquisition instruction is obtained during stating countdown.
6. a kind of advertisement delivery device characterized by comprising
First determination unit, for when generating pulling operation in application interface, determination to be corresponding with the pulling operation in real time
Pull down interface interface ratio shared in the application interface；And it obtains in dispensing corresponding with presently described interface ratio
Hold, and the dispensing content is shown in the drop-down interface, the dispensing content is in the refreshing information obtained in advance
Content；
Countdown unit, for being greater than preset advertisement when drop-down interface interface ratio shared in the application interface
When dispensing ratio, then the drop-down interface is covered into the application interface, and starts to carry out countdown in the drop-down interface,
The countdown is the countdown in the refreshing information obtained in advance；
Second determination unit, for determining the address style of jump address in the refreshing information obtained in advance, if the jump
When the address style for turning address is webpage jump address, then loaded and the webpage jump address during countdown
Corresponding ad content, and at the end of the countdown, display and the webpage jump address in the drop-down interface
Corresponding ad content；
First display unit falls to count if the address style for the jump address is not webpage jump address described
When after, trigger the drop-down interface and jump to display interface associated with the jump address, and in display circle
Show ad content corresponding with the jump address in face.
7. device according to claim 6, which is characterized in that the judging unit, comprising:
It is shared in the application interface to calculate the drop-down interface for according to preset algorithm in real time for computation subunit
Interface ratio, and the interface ratio real-time perfoming is judged；
First display subelement, if the interface ratio shared in the application interface for presently described drop-down interface be less than or
When launching ratio equal to preset first, then the prompting message in the refreshing information obtained in advance is obtained, and will be described pre-
The prompting message in refreshing information first obtained is shown in presently described drop-down interface；
Second display subelement, if the interface ratio shared in the application interface for presently described drop-down interface is greater than institute
When stating the first ratio, and being less than or equal to preset second dispensing ratio, then obtain in the refreshing information obtained in advance
Advertising theme information, and by the advertising theme information in the refreshing information obtained in advance in presently described drop-down interface into
Row display, described first, which launches ratio, is less than preset second dispensing ratio, and described second launches ratio as advertisement throwing
Put ratio.
8. device according to claim 7, which is characterized in that further include:
First receiving unit, for before the drop-down interface enters countdown, if receiving when cancelling pulling operation instruction,
Then pack up drop-down corresponding with pulling operation interface；
Second display unit, for showing information in the application interface refreshing in the refreshing information obtained in advance
It is shown, and sends and obtain refreshing information request.
9. device described according to claim 6 or 7 any one, which is characterized in that further include:
Second receiving unit, for before the countdown terminates, if receive drop-down interface out code, according to institute
Drop-down interface out code is stated to pack up the drop-down interface；
Third display unit, for showing information in the application interface refreshing in the refreshing information obtained in advance
It is shown, and sends refresh requests.
10. device according to claim 6, which is characterized in that the determination unit, comprising:
Judgment sub-unit, for obtaining the address-type identification number of jump address in the refreshing information obtained in advance, foundation
The address-type identification number judges the address style of the jump address；
Subelement is obtained, when judging the address style of the jump address for webpage jump address, web advertisement is sent and obtains
Instruction, and ad content corresponding with the web advertisement acquisition instruction is obtained during the countdown.
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| CN201910536860.XA CN110263285B (en) | 2019-06-20 | 2019-06-20 | Advertisement putting method and device |
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| CN201910536860.XA CN110263285B (en) | 2019-06-20 | 2019-06-20 | Advertisement putting method and device |
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