CN110263285B - Advertisement putting method and device - Google Patents
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Abstract
The invention provides an advertisement putting method, which comprises the following steps: when the pull-down operation is generated in the application interface, determining the interface proportion of the pull-down interface corresponding to the pull-down operation in the application interface in real time, covering the pull-down interface on the application interface when the interface proportion is larger than the preset advertisement putting proportion, and starting to count down; when the jump address is the webpage jump address, loading advertisement content corresponding to the webpage jump address in the countdown process, and displaying the advertisement content when the countdown is finished; and if the jump address is not the webpage jump address, jumping to a display interface associated with the jump address after the countdown is finished, and displaying the advertisement content corresponding to the jump address. By applying the method provided by the invention, the advertisement is launched by applying the pull-down interface corresponding to the common pull-down operation, so that the advertisement display probability is increased while the user experience is not influenced, and the income of an application service provider is improved.
Description
Technical Field
The invention relates to the field of information data, in particular to an advertisement putting method and device.
Background
The intelligent terminal is more and more important in life of people and becomes an indispensable part in life, and various Application programs (APP) carried in the intelligent terminal not only enrich and facilitate daily life of people, but also bring huge income for Application service providers.
The APP is used as a carrier for information presentation, contents displayed on the application interface are rich and colorful, and in the process of updating the contents, the contents displayed on the application interface are updated through pull-down refreshing on the application interface. The content displayed on the application interface comprises the advertisement released by the application service provider, and the application service provider obtains the profit by clicking, browsing and displaying the released advertisement by the user.
Disclosure of Invention
In view of this, an embodiment of the present invention provides an advertisement delivery method, where by applying a pull-down control, when a proportion of a pull-down interface in an application interface is greater than a preset proportion, delivered advertisement content is displayed in the pull-down interface displayed in a full screen; the invention also provides an advertisement putting device which is used for ensuring the realization and the application of the method in practice.
In order to achieve the above purpose, the embodiments of the present invention provide the following technical solutions:
an advertisement delivery method comprising:
when a pull-down operation is generated in an application interface, determining the interface proportion of the pull-down interface corresponding to the pull-down operation in the application interface in real time; acquiring release content corresponding to the current interface proportion, and displaying the release content in the pull-down interface, wherein the release content is the content in the pre-acquired refreshing information;
when the interface proportion occupied by the pull-down interface in the application interface is larger than the preset advertisement putting proportion, covering the pull-down interface on the application interface, and starting to count down in the pull-down interface, wherein the count down is the count down in the pre-acquired refreshing information;
determining the address type of a jump address in the pre-acquired refreshing information, if the address type of the jump address is a webpage jump address, loading advertisement content corresponding to the webpage jump address in the countdown process, and displaying the advertisement content corresponding to the webpage jump address in the pull-down interface when the countdown is finished;
and if the address type of the jump address is not the webpage jump address, triggering the pull-down interface to jump to a display interface associated with the jump address after the countdown is finished, and displaying the advertisement content corresponding to the jump address in the display interface.
Optionally, in the method, the interface proportion of the pull-down interface corresponding to the pull-down operation in the application interface is determined in real time; and acquiring the release content corresponding to the current interface proportion, and displaying the release content in the pull-down interface, wherein the steps of:
calculating the interface proportion of the pull-down interface in the application interface in real time according to a preset algorithm, and judging the interface proportion in real time;
if the interface proportion of the current pull-down interface in the application interface is smaller than or equal to a preset first delivery proportion, acquiring reminding information in the pre-acquired refreshing information, and displaying the reminding information in the pre-acquired refreshing information in the current pull-down interface;
and when the interface proportion of the current pull-down interface in the application interface is larger than the first proportion and is smaller than or equal to a preset second delivery proportion, acquiring advertisement subject information in the pre-acquired refreshing information, and displaying the advertisement subject information in the pre-acquired refreshing information in the pull-down interface, wherein the first delivery proportion is smaller than the preset second delivery proportion, and the second delivery proportion is the advertisement delivery proportion.
The above method, optionally, further includes:
before the drop-down interface enters countdown, if an instruction for canceling the drop-down operation is received, the drop-down interface corresponding to the drop-down operation is retracted;
and displaying the refreshing display information in the pre-acquired refreshing information in the application interface, and sending a request for acquiring the refreshing information.
The above method, optionally, further includes:
before the countdown is finished, if a pull-down interface closing instruction is received, the pull-down interface is retracted according to the pull-down interface closing instruction;
and displaying the refreshing display information in the pre-acquired refreshing information in the application interface, and sending a refreshing request.
Optionally, in the method, the determining an address type of a jump address in the pre-acquired refresh information, and if the address type of the jump address is a webpage jump address, loading advertisement content corresponding to the webpage jump address in the countdown process includes:
acquiring an address type identification number of a jump address in the pre-acquired refreshing information, and judging the address type of the jump address according to the address type identification number;
and when the address type of the jump address is judged to be the webpage jump address, sending a webpage advertisement acquisition instruction, and acquiring advertisement content corresponding to the webpage advertisement acquisition instruction in the countdown process.
An advertisement delivery device comprising:
the first determining unit is used for determining the interface proportion of a pull-down interface corresponding to a pull-down operation in an application interface in real time when the pull-down operation is generated in the application interface; acquiring release content corresponding to the current interface proportion, and displaying the release content in the pull-down interface, wherein the release content is the content in the pre-acquired refreshing information;
the countdown unit is used for covering the pull-down interface on the application interface and starting to count down in the pull-down interface when the interface proportion occupied by the pull-down interface in the application interface is larger than a preset advertisement putting proportion, wherein the count down is the count down in the pre-acquired refreshing information;
a second determining unit, configured to determine an address type of a jump address in the pre-obtained refresh information, if the address type of the jump address is a webpage jump address, load advertisement content corresponding to the webpage jump address in the countdown process, and display the advertisement content corresponding to the webpage jump address in the pull-down interface when the countdown is finished;
and the first display unit is used for triggering the pull-down interface to jump to the display interface associated with the jump address and displaying the advertisement content corresponding to the jump address in the display interface after the countdown is finished if the address type of the jump address is not the webpage jump address.
The above apparatus, optionally, the first determining unit includes:
the calculation subunit is used for calculating the interface proportion of the pull-down interface in the application interface in real time according to a preset algorithm and judging the interface proportion in real time;
the first display subunit is configured to, if the interface proportion occupied by the current pull-down interface in the application interface is smaller than or equal to a preset first delivery proportion, acquire the reminding information in the pre-acquired refresh information, and display the reminding information in the pre-acquired refresh information in the current pull-down interface;
and the second display subunit is configured to, if the interface proportion occupied by the current pull-down interface in the application interface is greater than the first proportion and is less than or equal to a preset second delivery proportion, acquire advertisement subject information in the pre-acquired refresh information, and display the advertisement subject information in the pre-acquired refresh information in the current pull-down interface, where the first delivery proportion is less than the preset second delivery proportion, and the second delivery proportion is the advertisement delivery proportion.
The above apparatus, optionally, further comprises:
the first receiving unit is used for retracting the pull-down interface corresponding to the pull-down operation if a pull-down operation cancelling instruction is received before the pull-down interface enters the countdown;
and the second display unit is used for displaying the refreshing display information in the pre-acquired refreshing information in the application interface and sending a request for acquiring the refreshing information.
The above apparatus, optionally, further includes:
the second receiving unit is used for retracting the pull-down interface according to the pull-down interface closing instruction before the countdown is finished and when the pull-down interface closing instruction is received;
and the third display unit is used for displaying the refresh display information in the pre-acquired refresh information in the application interface and sending a refresh request.
The above apparatus, optionally, the second determining unit includes:
the judging subunit is used for acquiring the address type identification number of the jump address in the pre-acquired refreshing information and judging the address type of the jump address according to the address type identification number;
and the acquisition subunit is used for sending a webpage advertisement acquisition instruction when judging that the address type of the jump address is the webpage jump address, and acquiring advertisement content corresponding to the webpage advertisement acquisition instruction in the countdown process.
Compared with the prior art, the invention has the following advantages:
the method provided by the embodiment of the invention comprises the following steps: when the pull-down operation is generated in the application interface, determining the interface proportion of the pull-down interface corresponding to the pull-down operation in the application interface in real time; acquiring the release content corresponding to the current interface proportion, and displaying the release content in the pull-down interface; when the interface proportion is larger than a preset advertisement putting proportion, covering the application interface with the pull-down interface, and starting countdown in the pull-down interface; determining whether the address type of the jump address in the refreshing information is a webpage jump address, loading advertisement content corresponding to the webpage jump address in the countdown process when the jump address is the webpage jump address, and displaying the advertisement content when the countdown is finished; and if the jump address is not the webpage jump address, jumping to a display interface associated with the jump address after the countdown is finished, and displaying the advertisement content corresponding to the jump address in the display interface. By applying the method provided by the invention, the advertisement is released in the pull-down interface corresponding to the pull-down operation without directly releasing the advertisement in the application interface, so that the use experience of the user is not influenced, and the advertisement display probability is increased, thereby improving the income of the application service provider.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the provided drawings without creative efforts.
Fig. 1 is a schematic flow chart of a method for delivering an advertisement according to an embodiment of the present invention;
fig. 2 is a schematic flow chart of another method of an advertisement delivery method according to an embodiment of the present invention;
fig. 3 is a schematic flow chart of another method of an advertisement delivery method according to an embodiment of the present invention;
fig. 4 is a schematic flowchart of another method of an advertisement delivery method according to an embodiment of the present invention;
fig. 5 is a schematic flowchart of another method of an advertisement delivery method according to an embodiment of the present invention;
fig. 6 is a schematic structural diagram of an advertisement delivery device according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
In this application, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
The method provided by the embodiment of the invention can be applied to an advertisement putting system, realizes the putting of the advertisement by applying the pull-down control, improves the showing probability of the advertisement, and does not influence the use experience of the user, thereby improving the income of an application service provider.
The embodiment of the invention provides an advertisement putting method, which can be applied to various types of APP in intelligent equipment with a display screen, wherein the intelligent equipment comprises equipment such as a mobile phone, a computer, an IPAD and the like; an execution subject of the method can be a server in the intelligent device, and a method flowchart of the method is shown in fig. 1, and specifically includes:
s101, when a pull-down operation is generated in an application interface, determining the interface proportion of the pull-down interface corresponding to the pull-down operation in the application interface in real time; and acquiring the release content corresponding to the current interface proportion, and displaying the release content in the pull-down interface, wherein the release content is the content in the pre-acquired refresh information.
In the method provided by the embodiment of the invention, after a user opens an APP carried in intelligent equipment, an application interface corresponding to the APP is displayed on a screen of the intelligent equipment, a server in an intelligent terminal monitors whether the application interface has a pull-down operation in real time, and the pull-down interface is that the user touches a display screen on the intelligent terminal and performs a slide-down operation; when a pull-down operation is generated in the application interface, determining the proportion of the pull-down interface corresponding to the pull-down operation in the application interface in real time, acquiring the release content corresponding to the current interface proportion, and displaying the release content in the pull-down interface; it should be noted that, by setting the pull-down control in the smart device, when the user performs a slide-down operation by touching the screen of the smart device, the pull-down control generates a pull-down interface corresponding to the slide-down operation on the application interface of the smart device, where the slide-down operation corresponds to the pull-down operation.
S102, when the interface proportion occupied by the pull-down interface in the application interface is larger than a preset advertisement putting proportion, covering the application interface with the pull-down interface, and starting to count down in the pull-down interface, wherein the count down is the count down in the pre-acquired refreshing information.
In the method provided by the embodiment of the invention, the interface proportion of the current pull-down interface in the application interface is compared with each preset delivery proportion, and if the interface proportion is larger than the preset advertisement delivery proportion, the pull-down interface covers the whole application interface, namely the pull-down interface is displayed in a full screen; when the pull-down interface is displayed in a full screen mode, putting count-down information in the pre-acquired refreshing content into the pull-down interface, and starting counting down on the pull-down interface; preferably, the countdown time may be set to 10s, and it should be noted that the countdown time may be set according to an actual application, and may be set according to an attribute of a user, for example, when the user is an APP member, the countdown time may be 5s, and when the user is not a APP member, the countdown time may be 9 s; it should be noted that, in addition to counting down, timing may also be performed, for example, timing is performed from 0s to 10s, and the timing duration may be set according to practical applications.
S103, determining the address type of the jump address in the pre-acquired refreshing information, if the address type of the jump address is the webpage jump address, loading the advertisement content corresponding to the webpage jump address in the countdown process, and displaying the advertisement content corresponding to the webpage jump address in the pull-down interface when the countdown is finished.
In the method provided by the embodiment of the invention, the address type of the jump address in the pre-acquired refresh information is determined, if the address type of the jump address is the webpage jump address, advertisement content related to the webpage is pre-loaded in the countdown process, when the countdown is finished, the webpage related to the webpage jump address is displayed in the pull-down interface, and the pre-loaded advertisement content is directly displayed in the webpage; it should be noted that the advertisement content displayed in the web page may be pictures, characters, and the like, and the corresponding web page is directly jumped to through the web page jump address, and the advertisement content is directly displayed, and the corresponding content is loaded after the corresponding advertisement page is not required to be jumped to.
It should be noted that, in the method provided in the embodiment of the present invention, when the pull-down interface covers the application interface, in addition to performing countdown, timing may also be performed; when the time is counted, if the address type of the jump address is the webpage jump address, the advertisement content corresponding to the webpage jump address is loaded in the time counting process, and when the time reaches a preset time threshold, the advertisement content corresponding to the webpage jump address is displayed in the pull-down interface, wherein the preset time threshold can be set according to the time, for example, the preset time threshold is 10s, and when the time reaches 10s, the corresponding advertisement content is displayed in the pull-down interface.
And S104, if the address type of the jump address is not the webpage jump address, triggering the pull-down interface to jump to a display interface associated with the jump address after the countdown is finished, and displaying the advertisement content corresponding to the jump address in the display interface.
In the method provided by the embodiment of the invention, when the address type of the jump address is not the webpage jump address, jumping to a display interface associated with the jump address through the jump address, and displaying the advertisement content corresponding to the jump address; for example, when the jump address is the connection of a certain shopping platform, jumping to the certain shopping platform through the jump address, and displaying the commodity introduction information of the certain shopping platform in a pull-down interface; it should be noted that, when the time is counted, and the time reaches a preset time threshold, the pull-down interface is triggered to jump to the display interface associated with the jump address, and the advertisement content corresponding to the jump address is displayed in the display interface; the preset time threshold may be set according to practical applications, for example, the preset time threshold is 8 s.
In the method provided by the embodiment of the invention, when a pull-down operation is generated in an application interface, the interface proportion of the pull-down interface corresponding to the pull-down operation in the application interface is determined in real time, the content corresponding to the pre-acquired refreshing information is displayed in the pull-down interface according to the interface proportion, when the interface proportion is greater than a preset advertisement putting threshold value, the pull-down interface is displayed in a full screen mode and is counted down, and when the counting down is finished, the put advertisement content is displayed in the pull-down interface. The advertisement is put by applying the pull-down operation commonly used by the user, so that the use experience of the user is not influenced, the probability of displaying the advertisement is improved, and the income of an application service provider is increased.
In the method provided by the embodiment of the invention, the advertisement can be put in the pull-down interface, and the corresponding propaganda content can be put in the pull-down interface; when a pull-down operation is generated in an application interface, the interface proportion occupied by the pull-down operation in the application interface is determined in real time, and the method flow for determining the interface proportion occupied by the pull-down interface in the application interface is shown in fig. 2, and the specific process is as follows:
s201, calculating the interface proportion of the pull-down interface in the application interface in real time according to a preset algorithm, and judging the interface proportion in real time.
When a pull-down operation is generated in an application interface, calculating the size of the pull-down interface corresponding to the pull-down operation according to a preset first algorithm, and calculating the interface proportion occupied by the pull-down interface in the application interface according to a preset second algorithm, wherein the interface proportion can be represented by a percentage, for example, the interface proportion occupied by the pull-down interface in the application interface is 15%; judging whether the interface proportion meets the condition of putting information in the pre-acquired refreshing information in real time;
it should be noted that, when calculating the interface proportion of the pull-down interface in the application interface, the interface proportion of the pull-down interface in the application interface may also be determined by calculating the distance that the user finger slides down in the screen, for example, obtaining the y coordinate of the user finger pressed in the screen, calculating the movement distance of the finger in the y direction, and determining the interface proportion of the pull-down interface in the application interface by the movement distance.
S202, if the interface proportion of the current pull-down interface in the application interface is smaller than or equal to a preset first delivery proportion, acquiring the reminding information in the pre-acquired refreshing information, and displaying the reminding information in the pre-acquired refreshing information in the pull-down interface.
In the method provided by the embodiment of the present invention, if the interface proportion of the current pull-down interface in the application interface is less than or equal to a preset first delivery proportion, displaying the reminding information in the pre-acquired refresh information in the current pull-down interface, for example, if the interface proportion of the current pull-down interface in the application interface is 18% and the preset first delivery proportion is 20%, displaying the reminding information in the pre-acquired refresh information in the current pull-down interface; it should be noted that the reminding information may be a picture or a number, and may be set according to an actual application, for example, the reminding information may be set as "continue to pull down to display more surprises", specifically, as shown in fig. 3, fig. 3 is divided into a pull-down interface and an application interface, and the pull-down interface displays the reminding information "continue to pull down to display more surprises".
S203, if the interface proportion of the current pull-down interface in the application interface is larger than the first proportion and smaller than or equal to a preset second delivery proportion, obtaining advertisement subject information in the pre-obtained refreshing information, and displaying the advertisement subject information in the pre-obtained refreshing information in the pull-down interface, wherein the first delivery proportion is smaller than the preset second delivery proportion, and the second delivery proportion is the advertisement delivery proportion.
It should be noted that, if the interface proportion of the current pull-down interface in the application interface is smaller than or equal to a preset first launch proportion and the pull-down operation is continued, the interface proportion of the pull-down interface in the application interface is continuously calculated and the judgment is continued; if the interface proportion of the current pull-down interface in the application interface is larger than the first proportion and is smaller than or equal to a preset second delivery proportion, the advertisement theme information display condition in the pre-acquired refreshing information is met, and it needs to be explained that the second delivery proportion is an advertisement delivery proportion; displaying advertisement subject information in the current drop-down interface, wherein the advertisement subject information can be 'a certain star concert' or 'a certain brand is promoted all the year round'; when the first launching proportion is 20%, the second launching proportion is 40%, and when the interface proportion occupied by the pull-down interface in the application interface is calculated to be 20%, displaying advertisement theme information on the current pull-down interface, specifically as shown in fig. 4, the pull-down interface and the application interface are divided in fig. 4, and the advertisement theme information "a certain star sunsing party" is displayed on the pull-down interface.
S204, if the interface proportion of the current drop-down interface in the drop-down interface is larger than the second release proportion, displaying the drop-down interface in a full screen mode, and counting down.
It should be noted that, when the pull-down operation is continued, the interface proportion of the pull-down interface in the application interface is continuously calculated and judged; if the interface proportion of the pull-down interface in the pull-down interface is larger than the second release proportion, displaying the pull-down interface in a full screen mode, and counting down; for example, when the interface proportion of the drop-down interface in the application interface is 40%, the drop-down interface performs full-screen display and performs countdown, as shown in fig. 5, the countdown is displayed in fig. 5;
when counting down is started, acquiring an address type identification number of a jump address in the pre-acquired refreshing information, and judging the address type of the jump address according to the address type identification number; in the method provided by the embodiment of the invention, three jump addresses are respectively a webpage jump address, other page jump addresses of the APP and other APP page jump addresses, and the address type identification number of the webpage jump address is assumed to be a, the address type identification number of the other page jump addresses of the APP is assumed to be b, and the address type identification number of the other APP page jump addresses is assumed to be c;
when the address type identification number of a jump address in the obtained pre-obtained refreshing information is a, judging that the address type of the jump address is a webpage jump address, and sending a webpage advertisement obtaining instruction related to the webpage jump address so as to obtain advertisement content corresponding to the webpage advertisement obtaining instruction within countdown time; displaying the advertisement content in a pull-down interface after the countdown is finished;
when the address type identification number of a jump address in the obtained refreshing information is b, after countdown in a pull-down interface is finished, directly jumping to other pages of the APP according to the jump address, and displaying advertisement content corresponding to the jump address; when the address type identification number of the jump address in the obtained pre-acquired refreshing information is c, after countdown in the pull-down interface is finished, associating the jump address, opening the corresponding APP interface according to the jump address, and displaying the corresponding advertisement content in the corresponding interface.
In the method provided by the embodiment of the invention, the interface proportion of the pull-down interface corresponding to the pull-down operation in the application interface is calculated through a preset algorithm, the interface proportion is judged, the content meeting the display condition in the pre-acquired refreshing information is displayed in the pull-down interface, different display information is displayed according to different interface proportions of the pull-down interface in the application interface, the content of advertisement display is enriched, and the advertisement display level is deepened; meanwhile, the user experience of the APP by the user is not influenced.
It should be noted that, in the method provided by the present invention, before the interface proportion occupied by the pull-down interface in the application interface is greater than the second launch proportion, that is, before the pull-down interface is displayed in a full screen mode and enters a countdown, if an instruction to cancel the pull-down operation is received, the pull-down interface corresponding to the pull-down operation is retracted according to the pull-down refresh cancellation instruction; it should be noted that the instruction to cancel the pull-down refresh may be to cancel a pull-down operation; updating the content displayed in the application interface, wherein the updated content is the refresh display information in the pre-acquired refresh information, and sending a request for acquiring the refresh information;
it should be noted that, after opening the APP, a request for obtaining the refresh information is sent to obtain the pre-obtained refresh information, and then a request for obtaining the refresh information is sent according to the operation of the user to obtain the refresh information; after the pull-down interface starts to count down, before the count-down is finished, a pull-down interface closing instruction is received, the pull-down interface is collected according to the pull-down interface, the content displayed in the application interface is updated, the updated content is refresh display information in the pre-acquired refresh information, and a request for acquiring the refresh information is sent; to obtain new refresh information for next update; it should be noted that, the pull-down interface closing instruction may be that a user clicks a close button in the pull-down interface; it should be noted that the refresh information obtained each time includes the reminding information, the advertisement topic information, the jump address and the refresh display information; the content in the refresh information acquired each time may be different or the same.
In the method provided by the embodiment of the invention, corresponding advertisement content is displayed in a pull-down interface corresponding to pull-down operation, because the pull-down operation is frequent in practical application, the probability of displaying the delivered advertisement is increased, when the advertisement is delivered, a user can determine whether to finally display the advertisement according to the displayed advertisement subject information, and in the method provided by the embodiment of the invention, if a jump address in the pre-acquired brushing information is a webpage jump address, the advertisement content corresponding to the webpage jump address is preloaded, when the countdown is finished, the user can directly jump to a webpage corresponding to the webpage jump address to display the corresponding advertisement content, and the user does not need to wait for the loading of the advertisement content any more, thereby improving the use experience of the user, and attracting the user to open the corresponding advertisement content through the advertisement subject information, thereby increasing the revenue for the application service provider.
Corresponding to the method described in fig. 1, an embodiment of the present invention further provides an advertisement delivery device, which is used for implementing the method in fig. 1 specifically, the advertisement delivery device provided in the embodiment of the present invention may be applied to a computer or various terminal devices, and a schematic structural diagram of the advertisement delivery device is shown in fig. 6, and specifically includes:
a first determining unit 401, configured to determine, in real time, an interface proportion of a pull-down interface corresponding to a pull-down operation in an application interface when the pull-down operation is generated in the application interface; acquiring release content corresponding to the current interface proportion, and displaying the release content in the pull-down interface, wherein the release content is the content in the pre-acquired refreshing information;
a countdown unit 402, configured to cover the application interface with the pull-down interface and start to count down in the pull-down interface when an interface proportion occupied by the pull-down interface in the application interface is greater than a preset advertisement delivery proportion, where the count down is a count down in the pre-acquired refresh information;
a second determining unit 403, configured to determine an address type of a jump address in the pre-obtained refresh information, if the address type of the jump address is a webpage jump address, load advertisement content corresponding to the webpage jump address in the countdown process, and display the advertisement content corresponding to the webpage jump address in the pull-down interface when the countdown is finished;
a first display unit 404, configured to, if the address type of the jump address is not a webpage jump address, trigger the pull-down interface to jump to a display interface associated with the jump address after the countdown is finished, and display advertisement content corresponding to the jump address in the display interface.
In the device provided by the embodiment of the invention, when the device is applied to various terminal devices and pull-down operation is generated in an application interface of a terminal, the interface proportion of the pull-down interface corresponding to the pull-down operation in the application interface is determined in real time; acquiring the launched content corresponding to the current interface proportion, displaying the launched content in the pull-down interface, covering the application interface with the pull-down interface when the interface proportion is larger than the preset advertisement launching proportion, and starting to count down in the pull-down interface; determining whether the address type of the jump address in the refreshing information is a webpage jump address, loading advertisement content corresponding to the webpage jump address in the countdown process when the jump address is the webpage jump address, and displaying the advertisement content when the countdown is finished; and if the jump address is not the webpage jump address, jumping to a display interface associated with the jump address after the countdown is finished, and displaying the advertisement content corresponding to the jump address in the display interface. By applying the method provided by the invention, the advertisement is released without directly releasing in an application interface at the moment of releasing the advertisement, and the advertisement is released by using the common pull-down refreshing operation, so that the probability of advertisement display is increased while the use experience of a user is not influenced, and the income of an application service provider is improved.
In the embodiment provided by the present invention, based on the foregoing scheme, the first determining unit 401 includes:
the calculation subunit is used for calculating the interface proportion of the pull-down interface in the application interface in real time according to a preset algorithm and judging the interface proportion in real time;
the first display subunit is configured to, if the interface proportion occupied by the current pull-down interface in the application interface is smaller than or equal to a preset first delivery proportion, acquire the reminding information in the pre-acquired refresh information, and display the reminding information in the pre-acquired refresh information in the current pull-down interface;
and the second display subunit is configured to, if the interface proportion occupied by the current pull-down interface in the application interface is greater than the first proportion and is less than or equal to a preset second delivery proportion, acquire advertisement subject information in the pre-acquired refresh information, and display the advertisement subject information in the pre-acquired refresh information in the current pull-down interface, where the first delivery proportion is less than the preset second delivery proportion, and the second delivery proportion is the advertisement delivery proportion.
In the embodiment provided by the present invention, based on the foregoing scheme, the method further includes:
the first receiving unit is used for retracting the pull-down interface corresponding to the pull-down operation if a pull-down operation cancelling instruction is received before the pull-down interface enters the countdown;
and the second display unit is used for displaying the refreshing display information in the pre-acquired refreshing information in the application interface and sending a request for acquiring the refreshing information.
In the embodiment provided by the present invention, based on the foregoing scheme, the method further includes:
the second receiving unit is used for retracting the pull-down interface according to the pull-down interface closing instruction before the countdown is finished and when the pull-down interface closing instruction is received;
and the third display unit is used for displaying the refresh display information in the pre-acquired refresh information in the application interface and sending a refresh request.
In an embodiment provided by the present invention, based on the foregoing scheme, the second determining unit includes:
the judging subunit is used for acquiring the address type identification number of the jump address in the pre-acquired refreshing information and judging the address type of the jump address according to the address type identification number;
and the acquisition subunit is used for sending a webpage advertisement acquisition instruction when judging that the address type of the jump address is the webpage jump address, and acquiring advertisement content corresponding to the webpage advertisement acquisition instruction in the countdown process.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, the system or system embodiments are substantially similar to the method embodiments and therefore are described in a relatively simple manner, and reference may be made to some of the descriptions of the method embodiments for related points. The above-described system and system embodiments are only illustrative, wherein the units described as separate parts may or may not be physically separate, and the parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.
Those of skill would further appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware, computer software, or combinations of both, and that the various illustrative components and steps have been described above generally in terms of their functionality in order to clearly illustrate this interchangeability of hardware and software. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.
The previous description of the disclosed embodiments is provided to enable any person skilled in the art to make or use the present invention. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the invention. Thus, the present invention is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.
Claims (6)
1. An advertisement delivery method, comprising:
when a pull-down operation is generated in an application interface, determining the interface proportion of the pull-down interface corresponding to the pull-down operation in the application interface in real time; acquiring release content corresponding to the current interface proportion, and displaying the release content in the pull-down interface, wherein the release content is the content in the pre-acquired refreshing information;
when the interface proportion occupied by the pull-down interface in the application interface is larger than the preset advertisement putting proportion, covering the pull-down interface on the application interface, and starting to count down in the pull-down interface, wherein the count down is the count down in the pre-acquired refreshing information;
determining the address type of a jump address in the pre-acquired refreshing information, if the address type of the jump address is a webpage jump address, loading advertisement content corresponding to the webpage jump address in the countdown process, and displaying the advertisement content corresponding to the webpage jump address in the pull-down interface when the countdown is finished;
if the address type of the jump address is not the webpage jump address, triggering the pull-down interface to jump to a display interface associated with the jump address after the countdown is finished, and displaying the advertisement content corresponding to the jump address in the display interface;
before the drop-down interface enters countdown, if an instruction for canceling the drop-down operation is received, the drop-down interface corresponding to the drop-down operation is retracted; displaying refreshing display information in the pre-acquired refreshing information in the application interface, and sending a request for acquiring the refreshing information;
or before the countdown is finished, if a pull-down interface closing instruction is received, the pull-down interface is retracted according to the pull-down interface closing instruction; and displaying the refreshing display information in the pre-acquired refreshing information in the application interface, and sending a request for acquiring the refreshing information.
2. The method according to claim 1, wherein the interface proportion of the pull-down interface corresponding to the pull-down operation in the application interface is determined in real time; and acquiring the release content corresponding to the current interface proportion, and displaying the release content in the pull-down interface, wherein the steps of:
calculating the interface proportion of the pull-down interface in the application interface in real time according to a preset algorithm, and judging the interface proportion in real time;
if the interface proportion of the current pull-down interface in the application interface is smaller than or equal to a preset first delivery proportion, acquiring reminding information in the pre-acquired refreshing information, and displaying the reminding information in the pre-acquired refreshing information in the current pull-down interface;
if the interface proportion of the current drop-down interface in the application interface is larger than the first delivery proportion and smaller than or equal to a preset second delivery proportion, acquiring advertisement subject information in the pre-acquired refreshing information, and displaying the advertisement subject information in the pre-acquired refreshing information in the current drop-down interface, wherein the first delivery proportion is smaller than the preset second delivery proportion, and the second delivery proportion is the advertisement delivery proportion.
3. The method of claim 1, wherein the determining an address type of a jump address in the pre-obtained refresh information, and if the address type of the jump address is a webpage jump address, loading advertisement content corresponding to the webpage jump address in the countdown process comprises:
acquiring an address type identification number of a jump address in the pre-acquired refreshing information, and judging the address type of the jump address according to the address type identification number;
and when the address type of the jump address is judged to be the webpage jump address, sending a webpage advertisement acquisition instruction, and acquiring advertisement content corresponding to the webpage advertisement acquisition instruction in the countdown process.
4. An advertisement delivery device, comprising:
the first determining unit is used for determining the interface proportion of a pull-down interface corresponding to a pull-down operation in an application interface in real time when the pull-down operation is generated in the application interface; acquiring release content corresponding to the current interface proportion, and displaying the release content in the pull-down interface, wherein the release content is the content in the pre-acquired refreshing information;
the countdown unit is used for covering the pull-down interface on the application interface and starting to count down in the pull-down interface when the interface proportion occupied by the pull-down interface in the application interface is larger than a preset advertisement putting proportion, wherein the count down is the count down in the pre-acquired refreshing information;
a second determining unit, configured to determine an address type of a jump address in the pre-obtained refresh information, if the address type of the jump address is a webpage jump address, load advertisement content corresponding to the webpage jump address in the countdown process, and display the advertisement content corresponding to the webpage jump address in the pull-down interface when the countdown is finished;
the first display unit is used for triggering the pull-down interface to jump to a display interface associated with the jump address and displaying advertisement content corresponding to the jump address in the display interface after the countdown is finished if the address type of the jump address is not the webpage jump address;
the first receiving unit is used for retracting the pull-down interface corresponding to the pull-down operation if a pull-down operation cancelling instruction is received before the pull-down interface enters the countdown;
the second display unit is used for displaying the refreshing display information in the pre-acquired refreshing information in the application interface and sending a request for acquiring the refreshing information;
the second receiving unit is used for retracting the pull-down interface according to the pull-down interface closing instruction before the countdown is finished and when the pull-down interface closing instruction is received;
and the third display unit is used for displaying the refreshing display information in the pre-acquired refreshing information in the application interface and sending a refreshing information request.
5. The apparatus of claim 4, wherein the first determining unit comprises:
the calculation subunit is used for calculating the interface proportion of the pull-down interface in the application interface in real time according to a preset algorithm and judging the interface proportion in real time;
the first display subunit is configured to, if the interface proportion occupied by the current pull-down interface in the application interface is smaller than or equal to a preset first delivery proportion, acquire the reminding information in the pre-acquired refresh information, and display the reminding information in the pre-acquired refresh information in the current pull-down interface;
and the second display subunit is configured to, if the interface proportion occupied by the current pull-down interface in the application interface is greater than the first delivery proportion and is less than or equal to a preset second delivery proportion, acquire advertisement theme information in the pre-acquired refresh information, and display the advertisement theme information in the pre-acquired refresh information in the current pull-down interface, where the first delivery proportion is less than the preset second delivery proportion, and the second delivery proportion is the advertisement delivery proportion.
6. The apparatus of claim 4, wherein the second determining unit comprises:
the judging subunit is used for acquiring the address type identification number of the jump address in the pre-acquired refreshing information and judging the address type of the jump address according to the address type identification number;
and the acquisition subunit is used for sending a webpage advertisement acquisition instruction when judging that the address type of the jump address is the webpage jump address, and acquiring advertisement content corresponding to the webpage advertisement acquisition instruction in the countdown process.
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| CN114461319A (en) * | 2021-12-28 | 2022-05-10 | 北京达佳互联信息技术有限公司 | Information display method and device and information processing method and device |
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