CN109064202A - A kind of Internet advertising batch dissemination method, medium, electronic equipment and device - Google Patents
A kind of Internet advertising batch dissemination method, medium, electronic equipment and device Download PDFInfo
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- CN109064202A CN109064202A CN201810596388.4A CN201810596388A CN109064202A CN 109064202 A CN109064202 A CN 109064202A CN 201810596388 A CN201810596388 A CN 201810596388A CN 109064202 A CN109064202 A CN 109064202A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0276—Advertisement creation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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Abstract
The present invention provides a kind of Internet advertising batch dissemination method, the official documents and correspondence and picture materials of advertisement can be uploaded by the api interface batch of internet platform, overcome the defect that advertisement must be uploaded one by one in the prior art, since the Advertising Copy and ad material of upload can be with Auto-matchings, and it is shown in predeterminated position, the advertisement shown includes text, link, picture and video, it is abundant in content full and accurate, and the access request of user can be received, it avoids that the official documents and correspondence of advertisement and ad material are manually uploaded to predeterminated position one by one, avoid the mistake as caused by human error in the matching process, manual operation process is enormously simplified simultaneously, improve the efficiency for issuing of advertisement.
Description
Technical field
The present invention relates to technical field of advertisement, and in particular to a kind of method of Internet advertising batch publication, storage medium
And electronic equipment.
Background technique
With the continuous progress of technology, China Internet has formed scale, and Internet application moves towards diversification.Internet
More and more profoundly change the study, work and life style of people, or even affects entire society's process.Internet is wide
Accuse is exactly that advertisement is launched on network by web advertisement platform.Utilize the ad banner, text link, multimedia on website
Method, in internet, publication or releasing advertisements, a kind of high-tech advertising campaign mode of Internet user is transmitted to by network.
Compared with traditional four big communications media (newspaper, magazine, TV, broadcast) advertisement and shown appreciation for somebody outdoor advertising, internet
Advertisement has advantageous advantage, is the important a part for implementing Modern Marketing media strategy.
Advertisement distributing system and method used in the prior art, are provided by internet platform.Internet platform is usual
Including api interface and Advertising registration module, logged in remote terminal by the api interface of internet platform by advertisement publishers
Internet platform, internet platform Advertising registration module edit advertisement information and save；In administrator to the legal of advertisement
Property, after correctness audited, advertisement orientation is distributed to by each medium internet platform according to the given channel of advertisement.Therefore,
Advertisement publishers need through remote terminal on the Advertising registration module that internet platform provides the content of edit advertisement one by one,
The content that each advertisement includes generally includes materials and the advertisement fixed conditions such as text material (including link), picture materials
(such as advertisement orientation is launched) information.It is flat in internet one by one but when advertisement publishers need to transmit large batch of advertisement
The mode of Advertising registration module transmission and edit advertisement content that platform provides is very clumsy, and inefficiency.In the prior art,
Advertisement publishers are in order to be managed collectively advertising information, it will usually split the content of advertisement, according to text, picture, fixed
To etc. information classification after, be managed respectively.In this case, advertisement publishers are one by one in internet platform releasing advertisements
Method when, need will content under the different classifications of same advertisement it is corresponding after be transmitted to internet platform, this process needs
A large amount of human resources are put into, takes a substantial amount of time and could complete, are not able to satisfy the efficient demand of web advertisement dispensing,
And it is easy to appear error of omissions when manually matching ad content, even if when recognizing to occur such mistake, advertisement publishers
The advertisement for launching error cannot easily be selected.
Summary of the invention
The object of the present invention is to provide a kind of batch dissemination methods of Internet advertising, improve ad distribution efficiency.
A kind of Internet advertising batch dissemination method, includes the following steps:
It inputs advertisement and launches rule；
Official documents and correspondence mark is marked for each Advertising Copy；Material mark is marked for each ad material；
Advertising Copy and ad material are uploaded to internet platform batch by api interface；
According to preset advertisement generating algorithm, by matched Advertising Copy and ad material synthesis advertisement and show.
The batch dissemination method of Internet advertising provided by the invention can be by the api interface batch of internet platform
The official documents and correspondence and picture materials for passing advertisement improve the efficiency for issuing of advertisement to reduce error rate.
Rule is launched in the advertisement can be given ad orientation, given ad display time interval etc..
The Advertising Copy refers to the text shown after display advertisement；The ad material is shown after showing advertisement
One or more of link, picture, video.
The method of the generation official documents and correspondence mark and material mark may is that automatic identification file format, according to tray
Formula generates official documents and correspondence mark or material mark.
The display methods is to identify official documents and correspondence mark and material mark respectively, obtain in Advertising Copy and ad material
Hold to predeterminated position, is shown in internet platform.
A kind of computer readable storage medium, is stored thereon with computer program, and the computer program is held by processor
The batch dissemination method of above-mentioned Internet advertising is realized when row.
A kind of electronic equipment comprising processor, storage medium and computer program, the computer program are stored in
In storage medium, the computer program realizes the batch dissemination method of above-mentioned Internet advertising when being executed by processor.
A kind of Internet advertising distributing device, comprising:
The api interface of issuing interface, the issuing interface and internet connects, for uploading each to internet platform
Advertising Copy and ad material；
Label model, for marking official documents and correspondence mark for each Advertising Copy；Material mark is marked for each ad material
Know；The tag identifier to match is generated for each Advertising Copy and ad material mark；
There is the official documents and correspondence to match mark and material mark to be matched one by one for identification for algoritic module, algoritic module,
The Advertising Copy of successful match and ad material are synthesized into advertisement；
Display module, for showing the advertisement of synthesis in internet platform.
Further, the Internet advertising distributing device further includes identification module, the file for automatic identification advertisement
Format is that the Advertising Copy of each advertisement marks official documents and correspondence mark, is that the ad material of each advertisement marks material mark.
Detailed description of the invention
Fig. 1 is the flow chart of the Internet advertising batch dissemination method of embodiment 1；
Fig. 2 is the flow chart of the Internet advertising batch dissemination method of embodiment 2；
Fig. 3 is the attachment structure schematic diagram of the Internet advertising batch distributing device of embodiment 3；
Fig. 4 is the structural schematic diagram for the electronic equipment that embodiment 5 provides.
Specific embodiment
With reference to the accompanying drawing and specific embodiment the present invention will be described in detail.
Embodiment 1
Referring to Fig.1, a kind of Internet advertising batch dissemination method, includes the following steps:
101, given ad orientation is thrown to some Internet advertising distribution platform；
102, the text (Advertising Copy) to show after the display advertisement of each advertisement marks official documents and correspondence mark；For each
Picture (ad material) the mark material mark that advertisement is shown after showing advertisement；It is assumed that the advertisement uploaded is 100 total, it is every
One Advertising Copy generates official documents and correspondence mark: W001-W100；Material mark: S001-S100 is marked for each ad material.
103, Advertising Copy and ad material are uploaded to internet platform batch by api interface；
104, identification official documents and correspondence mark and material mark, and will identify that the official documents and correspondence mark come and material mark carry out one by one
Match, W001 corresponds to S001, and W100 corresponds to S100, generates advertisement according to the official documents and correspondence of successful match mark and material mark；Know respectively
Other official documents and correspondence mark and material mark, obtain Advertising Copy and ad material content to predeterminated position, show in internet platform.
The batch dissemination method of Internet advertising provided by the invention can be by the api interface batch of internet platform
The official documents and correspondence and picture materials for passing advertisement, overcome the defect that in the prior art must upload one by one advertisement, wide due to upload
Accusing official documents and correspondence and ad material can show with Auto-matching and in predeterminated position, avoid artificial one by one by the official documents and correspondence of advertisement and advertisement element
Material is uploaded to predeterminated position, avoids the mistake as caused by human error in the matching process, while enormously simplifying artificial behaviour
Make process, improves the efficiency for issuing of advertisement.
Embodiment 2
Referring to Fig. 2, a kind of Internet advertising batch dissemination method includes the following steps:
101, given ad orients；
102, automatic identification file format, for text (Advertising Copy) mark shown after the display advertisement of each advertisement
Official documents and correspondence mark；Picture, link and video (ad material) the mark material mark shown after showing advertisement for each advertisement；
It is assumed that the advertisement uploaded is 100 total, official documents and correspondence mark: W001-W100 is generated for each Advertising Copy；For each advertisement element
Material marks material mark: S001-S100.
103, Advertising Copy and ad material are uploaded to internet platform batch by api interface；
104, identification official documents and correspondence mark and material mark, and will identify that the official documents and correspondence mark come and material mark carry out one by one
Matching, W001 corresponds to S001, and W100 corresponds to S100, and so on.It is generated according to the official documents and correspondence of successful match mark and material mark wide
It accuses；Identification official documents and correspondence mark and material mark, acquisition Advertising Copy and ad material content are flat in internet to predeterminated position respectively
It is shown in platform.
The batch dissemination method of Internet advertising provided by the invention can be by the api interface batch of internet platform
The official documents and correspondence and picture materials for passing advertisement, overcome the defect that in the prior art must upload one by one advertisement, wide due to upload
It accuses official documents and correspondence and ad material can be with Auto-matching, and show that the advertisement shown includes text, link, picture in predeterminated position
And video, it is abundant in content full and accurate, and the access request of user can be received, it avoids artificial one by one by the official documents and correspondence of advertisement and advertisement element
Material is uploaded to predeterminated position, avoids the mistake as caused by human error in the matching process, while enormously simplifying artificial behaviour
Make process, improves the efficiency for issuing of advertisement.
Embodiment 3
Referring to Fig. 3, a kind of Internet advertising distributing device, comprising:
Identification module 100 is that the Advertising Copy of each advertisement marks official documents and correspondence for the file format of automatic identification advertisement
Mark is that the ad material of each advertisement marks material mark；
The api interface of issuing interface 200, the issuing interface and internet connects, every for uploading to internet platform
One Advertising Copy and ad material；
Label model 300, for marking official documents and correspondence mark for each Advertising Copy；Material is marked for each ad material
Mark；The tag identifier to match is generated for each Advertising Copy and ad material mark；
There is the official documents and correspondence to match mark and material mark to be matched one by one for identification, will match for algoritic module 400
Successful Advertising Copy and ad material synthesize advertisement；
Display module 500, for showing the advertisement of synthesis in internet platform.
The batch distributing device of Internet advertising provided by the invention can be by the api interface batch of internet platform
The official documents and correspondence and picture materials for passing advertisement improve the efficiency for issuing of advertisement to reduce error rate.
Embodiment 4
A kind of computer readable storage medium, is stored thereon with computer program, and the computer program is held by processor
The batch dissemination method for the Internet advertising that embodiment 1 or embodiment 2 provide is realized when row.
Certainly, a kind of storage medium comprising computer executable instructions, computer provided by the embodiment of the present invention
The method operation that executable instruction is not limited to the described above can also be performed provided by any embodiment of the invention based on raising
The relevant operation in the method for precision is launched in advertisement.
By the description above with respect to embodiment, it is apparent to those skilled in the art that, the present invention
It can be realized by software and required common hardware, naturally it is also possible to which by hardware realization, but in many cases, the former is more
Good embodiment.Based on this understanding, technical solution of the present invention substantially in other words contributes to the prior art
Part can be embodied in the form of software products, which can store in computer readable storage medium
In, floppy disk, read-only memory (Read-Only Memory, ROM), random access memory (Random such as computer
Access Memory, RAM), flash memory (FLASH), hard disk or CD etc., including some instructions use so that an electronic equipment
(can be mobile phone, personal computer, server or the network equipment etc.) executes method described in each embodiment of the present invention.
It is worth noting that, in the embodiment of the above-mentioned device based on the method for improving advertisement dispensing precision, it is included
Each unit and module be only divided according to the functional logic, but be not limited to the above division, as long as can be real
Now corresponding function；In addition, the specific name of each functional unit is also only for convenience of distinguishing each other, it is not limited to
Protection scope of the present invention.
Embodiment 5
Referring to the structural schematic diagram of Fig. 4, the embodiment of the present invention 5 a kind of electronic equipment provided, which includes place
Manage device 310, memory 320, input unit 330 and output device 340；The quantity of processor 310 can be in computer equipment
One or more, in Fig. 4 by taking a processor 310 as an example；Processor 310, memory 320, input unit in electronic equipment
330 can be connected with output device 340 by bus or other modes, in Fig. 4 for being connected by bus.
Memory 320 is used as a kind of computer readable storage medium, can be used for storing software program, journey can be performed in computer
Sequence and module, the Internet advertising batch dissemination method provided such as the embodiment of the present invention 1 or embodiment 2.Processor 310 passes through
Run the software program, instruction and the module that are stored in memory 320, thereby executing electronic equipment various function application with
And data processing, that is, realize the above-mentioned method for improving advertisement and launching precision.
Memory 320 can mainly include storing program area and storage data area, wherein storing program area can store operation system
Application program needed for system, at least one function；Storage data area, which can be stored, uses created data etc. according to terminal.This
Outside, memory 320 may include high-speed random access memory, can also include nonvolatile memory, for example, at least one
Disk memory, flush memory device or other non-volatile solid state memory parts.In some instances, memory 320 can be into one
Step includes the memory remotely located relative to processor 310, these remote memories can be set by network connection to electronics
It is standby.The example of above-mentioned network includes but is not limited to internet, intranet, local area network, mobile radio communication and combinations thereof.
Input unit 330 can be used for receiving the Advertising Copy and ad material of input.Output device 340 may include display screen
Deng display equipment.
According to the disclosure and teachings of the above specification, those skilled in the art in the invention can also be to above-mentioned embodiment party
Formula is changed and is modified.Therefore, the invention is not limited to the specific embodiments disclosed and described above, to of the invention
Some modifications and changes should also be as falling into the scope of the claims of the present invention.In addition, although being used in this specification
Some specific terms, these terms are merely for convenience of description, does not limit the present invention in any way.
Claims (10)
1. a kind of Internet advertising batch dissemination method, includes the following steps:
It inputs advertisement and launches rule；
Official documents and correspondence mark is marked for each Advertising Copy；Material mark is marked for each ad material；
Advertising Copy and ad material are uploaded to internet platform batch by api interface；
According to preset advertisement generating algorithm, by matched Advertising Copy and ad material synthesis advertisement and show.
2. Internet advertising batch dissemination method according to claim 1, which is characterized in that rule is launched in the advertisement
It is oriented including given ad.
3. Internet advertising batch dissemination method according to claim 1, which is characterized in that rule is launched in the advertisement
Including given ad display time interval.
4. Internet advertising batch dissemination method according to claim 1, which is characterized in that the Advertising Copy refers to
The text shown after display advertisement；The ad material is one of the link shown after showing advertisement, picture, video or several
Kind.
5. Internet advertising batch dissemination method according to claim 1, which is characterized in that the advertisement generating algorithm is
It identifies official documents and correspondence mark and material mark, and will identify that the official documents and correspondence come mark and material mark are matched one by one, according to matching
Successful official documents and correspondence mark and material mark generate advertisement.
6. Internet advertising batch dissemination method according to claim 1, which is characterized in that the display methods is,
Identification official documents and correspondence mark and material mark respectively obtain Advertising Copy and ad material content to predeterminated position, in internet platform
Middle display.
7. a kind of computer readable storage medium, is stored thereon with computer program, the computer program is executed by processor
The batch dissemination method of Internet advertising described in Shi Shixian claim 1-6.
8. a kind of electronic equipment comprising processor, storage medium and computer program, the computer program are stored in
In storage media, the batch hair of Internet advertising described in claim 1-6 is realized when the computer program is executed by processor
Cloth method.
9. a kind of Internet advertising distributing device, comprising:
The api interface of issuing interface, the issuing interface and internet connects, for uploading each advertisement to internet platform
Official documents and correspondence and ad material；
Label model, for marking official documents and correspondence mark for each Advertising Copy；Material mark is marked for each ad material；
Algoritic module there is the official documents and correspondence to match mark and material mark to be matched one by one for identification, by successful match
Advertising Copy and ad material synthesize advertisement；
Display module, for showing the advertisement of synthesis in internet platform.
10. Internet advertising distributing device according to claim 9, which is characterized in that the Internet advertising publication dress
Setting further includes identification module, is that the Advertising Copy of each advertisement marks official documents and correspondence mark for the file format of automatic identification advertisement
Know, is that the ad material of each advertisement marks material mark.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810596388.4A CN109064202A (en) | 2018-06-11 | 2018-06-11 | A kind of Internet advertising batch dissemination method, medium, electronic equipment and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201810596388.4A CN109064202A (en) | 2018-06-11 | 2018-06-11 | A kind of Internet advertising batch dissemination method, medium, electronic equipment and device |
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| CN109064202A true CN109064202A (en) | 2018-12-21 |
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| CN201810596388.4A Pending CN109064202A (en) | 2018-06-11 | 2018-06-11 | A kind of Internet advertising batch dissemination method, medium, electronic equipment and device |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN110276636A (en) * | 2019-05-28 | 2019-09-24 | 北京派瑞威行互联技术有限公司 | Advertisement batch put-on method and device, storage medium and electronic device |
| CN111260397A (en) * | 2020-01-13 | 2020-06-09 | 上海博泰悦臻网络技术服务有限公司 | Application advertisement management method and system |
| CN112446729A (en) * | 2019-09-04 | 2021-03-05 | 广州淘通科技股份有限公司 | Automatic generation method and system of online advertisement |
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| CN112446729A (en) * | 2019-09-04 | 2021-03-05 | 广州淘通科技股份有限公司 | Automatic generation method and system of online advertisement |
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Application publication date: 20181221 |