CN108305305A - Promote the design module generation method and device of picture - Google Patents
Promote the design module generation method and device of picture Download PDFInfo
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- CN108305305A CN108305305A CN201810100229.0A CN201810100229A CN108305305A CN 108305305 A CN108305305 A CN 108305305A CN 201810100229 A CN201810100229 A CN 201810100229A CN 108305305 A CN108305305 A CN 108305305A
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- G06T11/60—Editing figures and text; Combining figures or text
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Abstract
The present invention proposes a kind of design module generation method and device for promoting picture, wherein method includes：It acquires history promotion message corresponding first and promotes picture；Obtain the first markup information for promoting picture；Wherein, markup information is the first classification information for promoting picture；First popularization picture is input in machine learning model and carries out image recognition, obtains the design parameter of the first popularization picture；Wherein, design parameter includes that the displaying pattern and first of the first popularization picture promotes picture constitution element included in picture；Picture is promoted for same category of first, the selected part design parameter from all design parameters constitutes the design template of classification.This method can be generated using design template by designer and promote picture, to promote the producing efficiency for promoting picture.In addition, the design parameter that design template promotes picture according to the first of acquisition is constituted, it is ensured that the quality of the popularization picture of generation.
Description
Technical field
The present invention relates to Internet technical field more particularly to a kind of design module generation methods and dress for promoting picture
It sets.
Background technology
The quality of picture intention directly determines the dispensing effect of advertisement, and the click-through-rate between the picture of different intention can
There can be the difference of several times.Therefore, the designer as picture intention source, designed capacity directly determine the dispensing effect of advertisement
Fruit.
Knowledge point is precipitated by being trained under self-teaching and line, is able to promote the designed capacity of itself by teacher of being commonly designed.
Under this mode, the design efficiency of picture is relatively low.
Invention content
The present invention is directed to solve at least some of the technical problems in related technologies.
For this purpose, first purpose of the present invention is to propose a kind of design module generation method for promoting picture, Ke Yiyou
Designer is generated using design template and promotes picture, to promote the producing efficiency for promoting picture.In addition, design template is according to obtaining
The design parameter that first taken promotes picture is constituted, it is ensured that the quality of the popularization picture of generation, for solving the prior art
The relatively low problem of middle picture design efficiency.
Second object of the present invention is to propose a kind of design module forming device for promoting picture.
Third object of the present invention is to propose a kind of computer equipment.
Fourth object of the present invention is to propose a kind of non-transitorycomputer readable storage medium.
The 5th purpose of the present invention is to propose a kind of computer program product.
In order to achieve the above object, first aspect present invention embodiment proposes a kind of design module generation side promoting picture
Method, including：
It acquires history promotion message corresponding first and promotes picture；
Obtain the described first markup information for promoting picture；Wherein, the markup information is the first popularization picture
Classification information；
The first popularization picture is input in machine learning model and carries out image recognition, obtains the first popularization figure
The design parameter of piece；Wherein, the design parameter includes that the described first displaying pattern for promoting picture and described first are promoted
Included picture constitution element in picture；
Picture is promoted for same category of described first, the selected part design ginseng from all design parameters
Number, constitutes the design template of the classification.
The design module generation method of the popularization picture of the embodiment of the present invention, by acquiring history promotion message corresponding the
One promotes picture, then obtains the first markup information for promoting picture；Wherein, markup information is the first classification letter for promoting picture
Breath, and the first popularization picture is input in machine learning model and carries out image recognition, obtain the design ginseng of the first popularization picture
Number, so for it is same category of first promote picture, can from all design parameters selected part design parameter, constitute
The design template of classification.Picture is promoted thus, it is possible to be generated using design template by designer, to promote the system for promoting picture
Make efficiency.In addition, the design parameter that design template promotes picture according to the first of acquisition is constituted, it is ensured that the popularization figure of generation
The quality of piece.
In order to achieve the above object, second aspect of the present invention embodiment proposes a kind of design module generation dress for promoting picture
It sets, including：
Acquisition module promotes picture for acquiring history promotion message corresponding first；
Acquisition module, for obtaining the described first markup information for promoting picture；Wherein, the markup information is described the
One promotes the classification information of picture；
Identification module carries out image recognition for the first popularization picture to be input in machine learning model, obtains
Described first promotes the design parameter of picture；Wherein, the design parameter includes the described first displaying pattern for promoting picture
Picture constitution element included in picture is promoted with described first；
Module is chosen, for promoting picture for same category of described first, is selected from all design parameters
Part design parameter is taken, the design template of the classification is constituted.
The design module forming device of the popularization picture of the embodiment of the present invention, by acquiring history promotion message corresponding the
One promotes picture, then obtains the first markup information for promoting picture；Wherein, markup information is the first classification letter for promoting picture
Breath, and the first popularization picture is input in machine learning model and carries out image recognition, obtain the design ginseng of the first popularization picture
Number, so for it is same category of first promote picture, can from all design parameters selected part design parameter, constitute
The design template of classification.Picture is promoted thus, it is possible to be generated using design template by designer, to promote the system for promoting picture
Make efficiency.In addition, the design parameter that design template promotes picture according to the first of acquisition is constituted, it is ensured that the popularization figure of generation
The quality of piece.
In order to achieve the above object, third aspect present invention embodiment proposes a kind of computer equipment, including：It processor and deposits
Reservoir；
Wherein, the processor by read the executable program code stored in the memory run with it is described can
The corresponding program of program code is executed, for realizing the design mould of the popularization picture as described in first aspect present invention embodiment
Block generation method.
To achieve the goals above, fourth aspect present invention embodiment proposes a kind of computer-readable storage of non-transitory
Medium is stored thereon with computer program, which is characterized in that such as first aspect present invention is realized when the program is executed by processor
The design module generation method of popularization picture described in embodiment.
To achieve the goals above, fifth aspect present invention embodiment proposes a kind of computer program product, when described
Instruction processing unit in computer program product realizes the popularization picture as described in first aspect present invention embodiment when executing
Design module generation method.
The additional aspect of the present invention and advantage will be set forth in part in the description, and will partly become from the following description
Obviously, or practice through the invention is recognized.
Description of the drawings
Above-mentioned and/or additional aspect and advantage of the invention will become from the following description of the accompanying drawings of embodiments
Obviously and it is readily appreciated that, wherein：
The flow diagram of the design module generation method for the popularization picture that Fig. 1 is provided by the embodiment of the present invention one；
The flow diagram of the design module generation method for the popularization picture that Fig. 2 is provided by the embodiment of the present invention two；
The flow diagram of the design module generation method for the popularization picture that Fig. 3 is provided by the embodiment of the present invention three；
The flow diagram of the design module generation method for the popularization picture that Fig. 4 is provided by the embodiment of the present invention four；
The flow diagram of the design module generation method for the popularization picture that Fig. 5 is provided by the embodiment of the present invention five；
The flow diagram of the design module generation method for the popularization picture that Fig. 6 is provided by the embodiment of the present invention six；
The flow diagram of the design module generation method for the popularization picture that Fig. 7 is provided by the embodiment of the present invention seven；
Fig. 8 is a kind of structural schematic diagram of design module forming device for promoting picture provided in an embodiment of the present invention；
Fig. 9 is the structural schematic diagram of another design module forming device for promoting picture provided in an embodiment of the present invention；
Figure 10 a are the design process schematic diagram that picture is promoted in the embodiment of the present invention；
Figure 10 b are the application process schematic diagram of the embodiment of the present invention；
Figure 11 shows the block diagram of the exemplary computer device suitable for being used for realizing the application embodiment.
Specific implementation mode
The embodiment of the present invention is described below in detail, examples of the embodiments are shown in the accompanying drawings, wherein from beginning to end
Same or similar label indicates same or similar element or element with the same or similar functions.Below with reference to attached
The embodiment of figure description is exemplary, it is intended to for explaining the present invention, and is not considered as limiting the invention.
Below with reference to the accompanying drawings the design module generation method and device of the popularization picture of the embodiment of the present invention are described.
The flow diagram of the design module generation method for the popularization picture that Fig. 1 is provided by the embodiment of the present invention one.
As shown in Figure 1, the design module generation method of the popularization picture includes the following steps：
Step 101, acquisition history promotion message corresponding first promotes picture.
In the embodiment of the present invention, history promotion message for example can be advertisement, and the first number for promoting picture is at least one
It is a.It is alternatively possible to promote picture from Extension Software Platform acquisition history promotion message corresponding first.For example, can be from Baidu, competing
Product or other Extension Software Platforms acquisition history promotion message corresponding first promote picture.
It should be noted that history promotion message can be video, alternatively, history promotion message can be picture, when going through
When history promotion message is video, video frame extraction can be carried out to history promotion message, obtain history promotion message corresponding the
One promotes picture.And when history promotion message is picture, it can be directly corresponding from Extension Software Platform acquisition history promotion message
First promotes picture.
Step 102, the first markup information for promoting picture is obtained；Wherein, markup information is the first classification for promoting picture
Information.
It is understood that different history promotion messages, the classification information of corresponding first promotion message can phase
It is same or different, and when classification information difference, corresponding design template is different.Therefore, it in the embodiment of the present invention, can obtain
Take the markup information of the first popularization picture, wherein markup information is the first classification information for promoting picture, and classification information for example may be used
Think news report formula, palace format etc..
As a kind of possible realization method, the first figure can be obtained by being manually labeled to the first popularization picture
The corresponding markup information of piece.
Step 103, the first popularization picture is input in machine learning model and carries out image recognition, obtain the first popularization figure
The design parameter of piece；Wherein, design parameter includes included in the first displaying pattern for promoting picture and the first popularization picture
Picture constitution element.
In the embodiment of the present invention, machine learning model is trained in advance, specifically, can be passed through previously according to multiple
The picture for crossing mark generates training sample, then utilizes training sample, is trained to machine learning model so that machine learning
Model learning obtains the correspondence between picture and design parameter.
It is understood that the different design parameters for promoting picture can be identical or different, for example, working as promotion message pair
When the number that first answered promotes picture is one, the displaying pattern of the first popularization picture can be：Big figure, picture constitution element
Can be：Flowers and plants and text information.And when the number that promotion message corresponding first promotes picture is multiple, for example, 3
When a, the displaying pattern of the first popularization picture is：Small figure, i.e. three pictures show that picture constitution element can be side by side：Animal
And text information.
Therefore, in the embodiment of the present invention, after obtaining the first popularization picture, the first popularization picture can be input to machine
Image recognition is carried out in learning model, obtains the design parameter of the first popularization picture, so as to promote the efficiency of image recognition
And accuracy.
Step 104, picture is promoted for same category of first, the selected part design ginseng from all design parameters
Number, constitutes the design template of classification.
As a kind of possible realization method, picture is promoted for same category of first, each first can be obtained and pushed away
The click-through-rate of wide picture then chooses click-through-rate is more than predetermined threshold value first and promotes picture, so as to basis
First chosen promotes the design parameter of picture, constitutes the design template of classification.Wherein, predetermined threshold value is pre-set.
For example, when history promotion message is advertisement, picture is promoted for same category of first, it can be with selected point
It hits percent of pass higher first and promotes picture, and then the design parameter for promoting picture according to the first of selection, constitute setting for classification
When counting template, the design template generated can be made to meet public demand.
The design module generation method of the popularization picture of the present embodiment, is pushed away by acquiring history promotion message corresponding first
Wide picture then obtains the first markup information for promoting picture；Wherein, markup information is the first classification information for promoting picture,
And the first popularization picture is input in machine learning model and carries out image recognition, the design parameter of the first popularization picture is obtained,
And then for it is same category of first promote picture, can from all design parameters selected part design parameter, constitute class
Other design template.Picture is promoted thus, it is possible to be generated using design template by designer, to promote the making for promoting picture
Efficiency.In addition, the design parameter that design template promotes picture according to the first of acquisition is constituted, it is ensured that the popularization picture of generation
Quality.
As a kind of possible realization method, new popularization picture can also be used, to the design in embodiment illustrated in fig. 1
Template is updated, to meet the new design requirement of designer.With reference to Fig. 2, the above process is described in detail.
The flow diagram of the design module generation method for the popularization picture that the positions Fig. 2 embodiment of the present invention two is provided.
As shown in Fig. 2, after step 104, the design module generation method of the popularization picture includes the following steps：
Step 201, it obtains second and promotes picture.
It is alternatively possible to promote picture from Extension Software Platform acquisition second.For example, can from Baidu, competing product or other push away
Picture is promoted in Guangping platform acquisition second.
Step 202, the second popularization picture is input in machine learning model and carries out image recognition, obtain the second popularization figure
The classification information of picture is promoted in the design parameter of piece, and the design parameter for promoting picture according to second, identification second.
Optionally, obtain second promote picture after, can by second popularization picture be input in machine learning model into
Row image recognition obtains the design parameter of the second popularization picture, so as to promote efficiency and the accuracy of image recognition.And
Afterwards, the classification information of picture is promoted in the design parameter that can promote picture according to second, identification second.
For example, when the displaying pattern in the design parameter for promoting picture when second is small figure, i.e., multiple pictures are arranged side by side
Displaying, at this point, understanding that the classification information of the second popularization picture is palace format.
Step 203, using second promote picture design parameter, to the design parameter in the design template of generic into
Row update.
Optionally, when determining the design parameter of the second popularization picture, the second design parameter for promoting picture can be utilized,
Design parameter in the design template of generic is updated, to realize the Dynamic Maintenance to design template, promotes design
The real-time of template and rich.
The design module generation method of the popularization picture of the present embodiment promotes picture by obtaining second, second is promoted
Picture, which is input in machine learning model, carries out image recognition, obtains the design parameter of the second popularization picture, and push away according to second
The classification information of picture is promoted in the design parameter of wide picture, identification second, the design parameter for promoting picture using second, to affiliated
Design parameter in the design template of classification is updated.Thus, it is possible to realize the Dynamic Maintenance to design template, design is promoted
The real-time of template and rich.
As a kind of possible realization method the first popularization picture can also be obtained after picture is promoted in acquisition first
Click-through-rate is then promoted picture according to click-through-rate pair first and screened, passed through so as to be hit using higher point
The first of rate promotes picture, generates design template.Thus, it is possible to which so that the design template generated disclosure satisfy that public demand.
As a kind of possible realization method, referring to Fig. 3, on the basis of Fig. 1 or embodiment illustrated in fig. 2, class is being constituted
After other design template, the design module generation method of the popularization picture can also include the following steps：
Step 301, the first search information for carrying classification information is obtained.
It is alternatively possible to designer's search box for being manually entered the first search information be provided, alternatively, designer can be provided
The voice load button of voice input the first search information, designer can be inputted by search box or voice load button
First search information, can promote the flexibility and applicability of this method.
Step 302, it according to the first search information, determines and the matched target design template of classification information.
Optionally, when obtain carry classification information first search information after, can according to first search information, determine with
The matched target design template of classification information.
Step 303, the element picture with the picture constitution element of target design template matches is obtained.
In the embodiment of the present invention, picture constitution element can be people, object, character information etc..
Specifically, it can be inquired from element database and the element picture of the picture constitution element of target design template matches.
Step 304, targeted promotion picture is synthesized using element picture.
Optionally, after obtaining element picture, picture synthetic technology can be utilized, element picture is synthesized into targeted promotion figure
Piece.
The design module generation method of the popularization picture of the present embodiment, the first search that classification information is carried by acquisition are believed
Breath；According to first search information, determine with the matched target design template of classification information, can be promoted this method flexibility and
Applicability.By obtaining the element picture with the picture constitution element of target design template matches；Mesh is synthesized using element picture
Mark promotes picture.Thus, it is possible to effectively promote the formation efficiency of targeted promotion picture.
As a kind of possible realization method, referring to Fig. 4, on the basis of figure illustrated embodiment, which sets
Meter module generation method can also include the following steps：
Step 401, the realm information of the first promotion message fields is acquired.
It is understood that when the first promotion message is advertisement, the field belonging to different advertisements is different, and different necks
First promotion message in domain, corresponding design template are different.Therefore, in the embodiment of the present invention, the first popularization letter can be acquired
The realm information in breath field.As a kind of possible realization method, can by manually to the first promotion message fields into
Rower is noted, and the realm information of the first promotion message fields is obtained.
Step 402, according to the classification information of the first promotion message, the field for establishing design template and the first promotion message is believed
Incidence relation between breath.
It optionally, can be according to the first promotion message after the realm information for obtaining the first promotion message fields
Classification information establishes the incidence relation between design template and the realm information of the first promotion message.To believe in the field that determines
After breath, can be obtained with realm information there are the design template of incidence relation by inquiring above-mentioned incidence relation, it is easy to operate and
It is easily achieved.
Step 403, the second search information for carrying realm information is obtained.
It is alternatively possible to designer's search box for being manually entered the second search information be provided, alternatively, designer can be provided
The voice load button of voice input the second search information, designer can be inputted by search box or voice load button
Second search information.
Step 404, according to realm information, from all design templates, get that there are incidence relations with realm information
At least one candidate designs template.
Optionally, it after obtaining the second search information of carrying realm information, can be set from all according to realm information
It counts in template, gets at least one candidate designs template there are incidence relation with realm information.
Step 405, it receives selection operation and determines target design template according to selection operation from candidate designs template.
In the embodiment of the present invention, designer can choose a design mould according to design requirement from candidate designs template
Plate can effectively promote the flexibility and applicability of this method as target design template.For example, designer can click time
Select some design template in design template, as target design template, alternatively, designer can enclose in candidate designs template
Some design template, as target design template.
Specifically, the selection operation of designer can be monitored, it, can be with after monitoring the selection operation of designer
According to selection operation from candidate designs template, target design template is determined.
Step 406, the element picture with the picture constitution element of target design template matches is obtained.
Specifically, it can be inquired from element database and the element picture of the picture constitution element of target design template matches.
Step 407, targeted promotion picture is synthesized using element picture.
Optionally, after obtaining element picture, picture synthetic technology can be utilized, element picture is synthesized into targeted promotion figure
Piece.
The design module generation method of the popularization picture of the present embodiment, by the neck for acquiring the first promotion message fields
Domain information is established according to the classification information of the first promotion message between design template and the realm information of the first promotion message
Incidence relation, to after determining realm information, exist with realm information by the above-mentioned incidence relation of inquiry, acquisition and be associated with
The design template of relationship, it is easy to operate and be easily achieved.The second search information of realm information is carried by acquisition；According to field
Information gets at least one candidate designs template there are incidence relation with realm information from all design templates；It connects
It receives selection operation and determines target design template according to selection operation from candidate designs template；It obtains and target design template
The element picture for the picture constitution element matched；Targeted promotion picture is synthesized using element picture.Thus, it is possible to effectively promote target
Promote the formation efficiency of picture.In addition, designer can determine target according to itself design requirement from candidate designs template
Design template can promote the flexibility and applicability of this method.
As a kind of possible realization method, designer can be according to design requirement, to belonging to the of target design template
One promotes picture into edlin, for example, can be replaced to the picture constitution element in the first popularization picture.With reference to figure
5, the above process is described in detail.
The flow diagram of the design module generation method for the popularization picture that Fig. 5 is provided by the embodiment of the present invention five.
As shown in figure 5, on the basis of Fig. 3 or embodiment illustrated in fig. 4, after determining target design template, the popularization
The design module generation method of picture can also include the following steps：
Step 501, inquiry belongs to the first popularization picture of target design template as recommendation picture from picture library.
In the embodiment of the present invention, the first popularization picture for belonging to target design template can be inquired from picture library, as
Recommend picture.
Step 502, it obtains to recommending the replacement that at least one picture constitution element to be replaced is replaced in picture to refer to
It enables.
In the embodiment of the present invention, replacement instruction is designer's triggering, for recommending at least one of picture to wait replacing
The picture constitution element changed is replaced.Wherein, picture constitution element to be replaced can be people, object, character information etc..
Step 503, according to replacement instruction, the first element picture is obtained.
It can be waited for according to replacement instruction, acquisition after designer triggers replacement instruction as a kind of possible realization method
The attribute information of the picture constitution element of replacement, then according to attribute information, inquiry and picture structure to be replaced from element database
At the similar at least one candidate's element picture of element, and then first element of conduct can be chosen from candidate's element picture
Picture.
For example, when recommending the picture constitution element to be replaced in picture to be dog, it can determine wait replacing at this time
The attribute information of the picture constitution element changed is animal, and at least one time similar with animal can be then inquired from element database
Element picture is selected, to which designer can choose a conduct the according to self-demand from the candidate's element picture inquired
One elemental map piece.
Step 504, using the first element picture, the corresponding second element picture of picture constitution element to be replaced is replaced,
Obtain targeted promotion picture.
Optionally, after determining the first element picture, the first element picture can be utilized, picture to be replaced is replaced and constitutes
The corresponding second element picture of element, obtains targeted promotion picture.
The design module generation method of the popularization picture of the present embodiment, belongs to target design mould by being inquired from picture library
The first of plate promotes picture as recommendation picture；It obtains to recommending at least one picture constitution element to be replaced in picture to carry out
The replacement instruction of replacement；According to replacement instruction, the first element picture is obtained；Using the first element picture, figure to be replaced is replaced
The corresponding second element picture of piece constitution element, obtains targeted promotion picture.In the present embodiment, designer can be according to design need
It asks to recommending the picture constitution element in picture to be replaced, the flexibility and applicability of this method can be promoted.
The description information of the first element picture, specifically, designer can be carried in the embodiment of the present invention, in replacement instruction
Member can input the description information of the first element picture.For example, when recommending the picture constitution element to be replaced in picture
When being dog, at this point, when designer wants dog being substituted for cat, the description information of " cat " as the first element can be inputted.From
And the first element picture can be screened according to description information, obtain with the matched first element picture of description information, into
And can utilize with an element picture in the matched first element picture of description information, replace picture to be replaced and constitute member
The corresponding second element picture of element, obtains targeted promotion picture.In the present embodiment, need can be designed according to itself by designer
It asks, the description information of the first element picture is inputted, so as to meet the personalized designs demand of different user.
Optionally, can also be inquired directly from element database with the matched first element picture of description information, then utilize
With an element picture in the matched first element picture of description information, picture constitution element to be replaced corresponding is replaced
Was Used picture obtains targeted promotion picture.
As a kind of possible realization method, referring to Fig. 6, on the basis of embodiment shown in Fig. 1, after step 101,
The design module generation method of the popularization picture can also include the following steps：
Step 601, the first click-through-rate for promoting picture is obtained.
It is understood that when promoting the first popularization picture on any one Extension Software Platform, all had on Extension Software Platform
The click-through-rate of the first popularization picture.And when different Extension Software Platforms promote first and promote picture, first promotes picture
Click-through-rate is different.As a kind of possible realization method, the first popularization picture can be obtained on all Extension Software Platforms
Click-through-rate, and then by the mean value of the click-through-rate of acquisition, the click-through-rate as the first popularization picture.
Step 602, percent of pass is will click on to be compared with preset click-through-rate threshold value.
In the embodiment of the present invention, preset click-through-rate threshold value is pre-set.
Step 603, retain first popularization picture of the click-through-rate beyond click-through-rate threshold value.
Optionally, it will click on percent of pass to be compared with preset click-through-rate threshold value, it is super only to retain click-through-rate
Go out click-through-rate threshold value first promotes picture, so that the design template generated meets public demand.In addition, only
Retain first popularization picture of the click-through-rate beyond click-through-rate threshold value, can be promoted and be subsequently generated targeted promotion picture
Display effect, and then when targeted promotion picture is advertisement, the click-through-rate of advertisement can be promoted.
The design module generation method of the popularization picture of the present embodiment, by obtaining clicking through for the first popularization picture
Rate；Percent of pass is will click on to be compared with preset click-through-rate threshold value；Retain click-through-rate and exceeds click-through-rate threshold
The first of value promotes picture.Thus, it is possible to which so that the design template generated meets public demand.It is clicked through in addition, only retaining
First popularization picture of the rate beyond click-through-rate threshold value, can be subsequently generated the display effect of targeted promotion picture, and then work as
When targeted promotion picture is advertisement, the click-through-rate of advertisement can be promoted.
As a kind of possible realization method, referring to Fig. 7, on the basis of Fig. 3 or embodiment illustrated in fig. 4, member is being utilized
After sketch map piece synthesizes targeted promotion picture, the design module generation method of the popularization picture may comprise steps of：
Step 701, targeted promotion picture is promoted on Extension Software Platform.
In the embodiment of the present invention, Extension Software Platform can be the network promotions platforms such as Baidu, competing product.
Optionally, after synthesizing targeted promotion picture, the targeted promotion picture of synthesis can be promoted on Extension Software Platform.
Step 702, the popularization data of targeted promotion picture are obtained as feedback data, wherein feedback data is for optimizing
Machine learning model, design template and/or targeted promotion picture.
In the embodiment of the present invention, it may include click-through-rate, consumption data and/or the number such as show form to promote data
According to.
In the embodiment of the present invention, targeted promotion picture can be monitored, obtain targeted promotion picture in Extension Software Platform
On popularization data as feedback data, so as to guide the training of machine learning model according to feedback data, alternatively, can be with
Targeted promotion picture is adjusted.
The design module generation method of the popularization picture of the present embodiment, by above pushing away targeted promotion picture in Extension Software Platform
Extensively, obtain targeted promotion picture popularization data as feedback data, wherein feedback data be used for optimize machine learning model,
Design template and/or targeted promotion picture.Thus, it is possible to realize the network management of targeted promotion picture, fed back by obtaining
Data may be implemented to continue to optimize design template, thereby may be ensured that the performance of the targeted promotion picture of generation.
In order to realize that above-described embodiment, the present invention also propose a kind of design module forming device for promoting picture.
Fig. 8 is a kind of structural schematic diagram of design module forming device for promoting picture provided in an embodiment of the present invention.
As shown in figure 8, the design module forming device 100 of the popularization picture includes：Acquisition module 101, acquisition module
102, identification module 103, and choose module 104.Wherein,
Acquisition module 101 promotes picture for acquiring history promotion message corresponding first.
Acquisition module 102, the markup information for obtaining the first popularization picture；Wherein, markup information is that the first popularization is schemed
The classification information of piece.
Identification module 103 obtains for the first popularization picture to be input in machine learning model and carries out image recognition
One promotes the design parameter of picture；Wherein, design parameter includes that the displaying pattern and first of the first popularization picture promotes picture
In included picture constitution element.
Module 104 is chosen, for promoting picture, the selected part from all design parameters for same category of first
Design parameter constitutes the design template of classification.
Further, in a kind of possible realization method of the embodiment of the present invention, referring to Fig. 9, embodiment shown in Fig. 8
On the basis of, the design module forming device 100 of the popularization picture can also include：
Update module 105 promotes picture for obtaining second；By second popularization picture be input in machine learning model into
Row image recognition, obtains the design parameter of the second popularization picture, and the design parameter for promoting picture according to second, and identification second pushes away
The classification information of wide picture；The design parameter for promoting picture using second, to the design parameter in the design template of generic
It is updated.
Screening module 106, the click-through-rate for obtaining the first popularization picture；It is promoted according to click-through-rate pair first
Picture is screened.
Synthesis module 107, for obtaining the first search information for carrying classification information；According to the first search information, determine
With the matched target design template of classification information；Obtain the element picture with the picture constitution element of target design template matches；
Targeted promotion picture is synthesized using element picture.
Realm information acquisition module 108, the realm information for acquiring the first promotion message fields.
Module 109 is established, for after the design template for constituting classification, according to the classification information of the first promotion message,
Establish the incidence relation between design template and the realm information of the first promotion message.
Synthesis module 110 is obtained, for obtaining the second search information for carrying realm information；According to realm information, from institute
In some design modules, at least one candidate designs template there are incidence relation with realm information is got；It receives and chooses behaviour
Make, according to selection operation from candidate designs template, determines target design template；Obtain the picture with target design template matches
The element picture of constitution element；Targeted promotion picture is synthesized using element picture.
Enquiry module 111, for inquiring the first popularization picture for belonging to target design template from picture library as recommendation
Picture.
Replacement instruction acquisition module 112, for obtaining to recommending at least one picture constitution element to be replaced in picture
The replacement instruction being replaced.
Picture acquisition module 113, for according to replacement instruction, obtaining the first element picture.
As a kind of possible realization method, picture acquisition module 113 is specifically used for being obtained according to replacement instruction to be replaced
Picture constitution element attribute information；According to attribute information, inquiry and picture constitution element phase to be replaced from element database
As at least one candidate's element picture；Conduct the first element picture is chosen from candidate's element picture；Utilize first yuan
Sketch map piece replaces the corresponding second element picture of picture constitution element to be replaced, obtains targeted promotion picture.
Optionally, the description information of the first element picture is carried in replacement instruction；Picture acquisition module 113, is additionally operable to
After inquiring at least one candidate's element picture similar with picture constitution element to be replaced in element database, believed according to description
Breath, screens the first element picture, obtains and the matched first element picture of description information；It is matched using with description information
The first element picture in an element picture, replace the corresponding second element picture of picture constitution element to be replaced, obtain
To targeted promotion picture.
It is second yuan corresponding to replace picture constitution element to be replaced for utilizing the first element picture for replacement module 114
Sketch map piece obtains targeted promotion picture.
Optionally, the corresponding description information of the first element picture is carried in replacement instruction；Enquiry module 111, be additionally operable to from
Inquiry and the matched first element picture of description information in element database；Replacement module 114 is additionally operable to using being matched with description information
The first element picture in an element picture, replace the corresponding second element picture of picture constitution element to be replaced, obtain
To targeted promotion picture.
Reservation module 115 is obtained, the click-through-rate for obtaining the first popularization picture；Will click on percent of pass with it is preset
Click-through-rate threshold value is compared；Retain first popularization picture of the click-through-rate beyond click-through-rate threshold value.
Promotional module 116, for promoting targeted promotion picture on Extension Software Platform.
Processing module 117, for obtaining the popularization data of targeted promotion picture as feedback data, wherein feedback data
For optimizing machine learning model, design template and/or targeted promotion picture.
It should be noted that aforementioned be also applied for the explanation for promoting the design module generation method embodiment of picture
The design module forming device 100 of the popularization picture of the embodiment, details are not described herein again.
The design module forming device of the popularization picture of the present embodiment, is pushed away by acquiring history promotion message corresponding first
Wide picture then obtains the first markup information for promoting picture；Wherein, markup information is the first classification information for promoting picture,
And the first popularization picture is input in machine learning model and carries out image recognition, the design parameter of the first popularization picture is obtained,
And then for it is same category of first promote picture, can from all design parameters selected part design parameter, constitute class
Other design template.Designer can utilize design template to generate and promote picture as a result, to promote the making effect for promoting picture
Rate.In addition, the design parameter that design template promotes picture according to the first of acquisition is constituted, it is ensured that the popularization picture of generation
Quality.
As an example, it is the design process schematic diagram that picture is promoted in the embodiment of the present invention referring to Figure 10 a, Figure 10 a.
As shown in Figure 10 a, information flow Application Program Interface (the Feed Application Program of Baidu can be passed through
Interface, abbreviation FeedAPI) acquisition history promotion message corresponding first promotes picture, alternatively, can by competing product or
Web Spider program (web spider) in other Extension Software Platforms and extraction load conversion (Extract Transform
And Load, abbreviation ETL) obtain the corresponding first popularization picture of history promotion message.It then can be by manually marking acquisition
First promotes the markup information of picture, obtains and obtains the first design parameter for promoting picture by machine learning and image recognition,
After generating design template, picture library and element database can be utilized, generates targeted promotion picture, and can also be to the mesh of generation
Mark promotes picture and carries out image similarity retrieval.It further, can also be by the targeted promotion picture of generation on Extension Software Platform
It is promoted, obtains feedback data, intention report is generated according to feedback data, consequently facilitating the design of tracking targeted promotion picture
Effect.
As an example, it is the application process schematic diagram of the embodiment of the present invention referring to Figure 10 b, Figure 10 b.Such as Figure 10 b institutes
Show, using promotion message as advertising creative for, advertising creative can be acquired from Baidu's information flow, top news etc., then to advertising creative
It is screened, such as chooses the higher advertising creative of click-through-rate.Then by manually marking and artificial intelligence
(Artificial Intelligence, abbreviation AI) is identified, advertising creative fields, displaying pattern, classification is determined, in life
After design template, picture library and element database can be utilized, targeted promotion picture is generated.It further, can also be to generation
Targeted promotion picture is monitored, and specifically, can be promoted the targeted promotion picture of generation on Extension Software Platform, is obtained
Feedback data generates intention report according to feedback data, consequently facilitating the design effect of tracking targeted promotion picture.
In order to realize that above-described embodiment, the present invention also propose a kind of computer equipment, including：Processor and memory；
Wherein, the processor by read the executable program code stored in the memory run with it is described can
The corresponding program of program code is executed, for realizing the design module life of the popularization picture proposed such as present invention
At method.
In order to realize that above-described embodiment, the present invention also propose a kind of non-transitorycomputer readable storage medium, deposit thereon
Contain computer program, which is characterized in that realized when the program is executed by processor as what present invention proposed pushes away
The design module generation method of wide picture.
In order to realize that above-described embodiment, the present invention also propose a kind of computer program product, when the computer program produces
Instruction processing unit in product realizes the design module generation method of the popularization picture proposed such as present invention when executing.
Figure 11 shows the block diagram of the exemplary computer device suitable for being used for realizing the application embodiment.Figure 11 is shown
Computer equipment 12 be only an example, any restrictions should not be brought to the function and use scope of the embodiment of the present application.
As shown in figure 11, computer equipment 12 is showed in the form of universal computing device.The component of computer equipment 12 can
To include but not limited to：One or more processor or processing unit 16, system storage 28 connect different system component
The bus 18 of (including system storage 28 and processing unit 16).
Bus 18 indicates one or more in a few class bus structures, including memory bus or Memory Controller,
Peripheral bus, graphics acceleration port, processor or the local bus using the arbitrary bus structures in a variety of bus structures.It lifts
For example, these architectures include but not limited to industry standard architecture (Industry Standard
Architecture；Hereinafter referred to as：ISA) bus, microchannel architecture (Micro Channel Architecture；Below
Referred to as：MAC) bus, enhanced isa bus, Video Electronics Standards Association (Video Electronics Standards
Association；Hereinafter referred to as：VESA) local bus and peripheral component interconnection (Peripheral Component
Interconnection；Hereinafter referred to as：PCI) bus.
Computer equipment 12 typically comprises a variety of computer system readable media.These media can be it is any can be by
The usable medium that computer equipment 12 accesses, including volatile and non-volatile media, moveable and immovable medium.
Memory 28 may include the computer system readable media of form of volatile memory, such as random access memory
Device (Random Access Memory；Hereinafter referred to as：RAM) 30 and/or cache memory 32.Computer equipment 12 can be with
Further comprise other removable/nonremovable, volatile/non-volatile computer system storage mediums.Only as an example,
Storage system 34 can be used for reading and writing immovable, non-volatile magnetic media, and (Figure 11 do not show, commonly referred to as " hard drive
Device ").Although being not shown in Figure 11, can provide for the disk to moving non-volatile magnetic disk (such as " floppy disk ") read-write
Driver, and to removable anonvolatile optical disk (such as：Compact disc read-only memory (Compact Disc Read Only
Memory；Hereinafter referred to as：CD-ROM), digital multi CD-ROM (Digital Video Disc Read Only
Memory；Hereinafter referred to as：DVD-ROM) or other optical mediums) read-write CD drive.In these cases, each driving
Device can be connected by one or more data media interfaces with bus 18.Memory 28 may include at least one program production
Product, the program product have one group of (for example, at least one) program module, and it is each that these program modules are configured to perform the application
The function of embodiment.
Program/utility 40 with one group of (at least one) program module 42 can be stored in such as memory 28
In, such program module 42 include but not limited to operating system, one or more application program, other program modules and
Program data may include the realization of network environment in each or certain combination in these examples.Program module 42 is usual
Execute the function and/or method in embodiments described herein.
Computer equipment 12 can also be with one or more external equipments 14 (such as keyboard, sensing equipment, display 24
Deng) communication, the equipment interacted with the computer system/server 12 can be also enabled a user to one or more to be communicated, and/
Or with any equipment (example that the computer system/server 12 is communicated with one or more of the other computing device
Such as network interface card, modem etc.) communication.This communication can be carried out by input/output (I/O) interface 22.Also, it calculates
Machine equipment 12 can also pass through network adapter 20 and one or more network (such as LAN (Local Area
Network；Hereinafter referred to as：LAN), wide area network (Wide Area Network；Hereinafter referred to as：WAN) and/or public network, example
Such as internet) communication.As shown in figure 11, network adapter 20 is communicated by bus 18 with other modules of computer equipment 12.
It should be understood that although being not shown in Figure 11, other hardware and/or software module can be used in conjunction with computer equipment 12, including
But it is not limited to：Microcode, device driver, redundant processing unit, external disk drive array, RAID system, tape drive
And data backup storage system etc..
Processing unit 16 is stored in program in system storage 28 by operation, to perform various functions application and
Data processing, such as realize the design module generation method of the popularization picture referred in previous embodiment.
In the description of this specification, reference term " one embodiment ", " some embodiments ", " example ", " specifically show
The description of example " or " some examples " etc. means specific features, structure, material or spy described in conjunction with this embodiment or example
Point is included at least one embodiment or example of the invention.In the present specification, schematic expression of the above terms are not
It must be directed to identical embodiment or example.Moreover, particular features, structures, materials, or characteristics described can be in office
It can be combined in any suitable manner in one or more embodiments or example.In addition, without conflicting with each other, the skill of this field
Art personnel can tie the feature of different embodiments or examples described in this specification and different embodiments or examples
It closes and combines.
In addition, term " first ", " second " are used for description purposes only, it is not understood to indicate or imply relative importance
Or implicitly indicate the quantity of indicated technical characteristic.Define " first " as a result, the feature of " second " can be expressed or
Implicitly include at least one this feature.In the description of the present invention, the meaning of " plurality " is at least two, such as two, three
It is a etc., unless otherwise specifically defined.
Any process described otherwise above or method description are construed as in flow chart or herein, and expression includes
It is one or more for realizing custom logic function or process the step of executable instruction code module, segment or portion
Point, and the range of the preferred embodiment of the present invention includes other realization, wherein can not press shown or discuss suitable
Sequence, include according to involved function by it is basic simultaneously in the way of or in the opposite order, to execute function, this should be of the invention
Embodiment person of ordinary skill in the field understood.
Expression or logic and/or step described otherwise above herein in flow charts, for example, being considered use
In the order list for the executable instruction for realizing logic function, may be embodied in any computer-readable medium, for
Instruction execution system, device or equipment (system of such as computer based system including processor or other can be held from instruction
The instruction fetch of row system, device or equipment and the system executed instruction) it uses, or combine these instruction execution systems, device or set
It is standby and use.For the purpose of this specification, " computer-readable medium " can any can be included, store, communicating, propagating or passing
Defeated program is for instruction execution system, device or equipment or the dress used in conjunction with these instruction execution systems, device or equipment
It sets.The more specific example (non-exhaustive list) of computer-readable medium includes following：Electricity with one or more wiring
Interconnecting piece (electronic device), portable computer diskette box (magnetic device), random access memory (RAM), read-only memory
(ROM), erasable edit read-only storage (EPROM or flash memory), fiber device and portable optic disk is read-only deposits
Reservoir (CDROM).In addition, computer-readable medium can even is that the paper that can print described program on it or other are suitable
Medium, because can be for example by carrying out optical scanner to paper or other media, then into edlin, interpretation or when necessary with it
His suitable method is handled electronically to obtain described program, is then stored in computer storage.
It should be appreciated that each section of the present invention can be realized with hardware, software, firmware or combination thereof.Above-mentioned
In embodiment, software that multiple steps or method can in memory and by suitable instruction execution system be executed with storage
Or firmware is realized.Such as, if realized in another embodiment with hardware, following skill well known in the art can be used
Any one of art or their combination are realized：With for data-signal realize logic function logic gates from
Logic circuit is dissipated, the application-specific integrated circuit with suitable combinational logic gate circuit, programmable gate array (PGA), scene can compile
Journey gate array (FPGA) etc..
Those skilled in the art are appreciated that realize all or part of step that above-described embodiment method carries
Suddenly it is that relevant hardware can be instructed to complete by program, the program can be stored in a kind of computer-readable storage medium
In matter, which includes the steps that one or a combination set of embodiment of the method when being executed.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing module, it can also
That each unit physically exists alone, can also two or more units be integrated in a module.Above-mentioned integrated mould
The form that hardware had both may be used in block is realized, can also be realized in the form of software function module.The integrated module is such as
Fruit is realized in the form of software function module and when sold or used as an independent product, can also be stored in a computer
In read/write memory medium.
Storage medium mentioned above can be read-only memory, disk or CD etc..Although having been shown and retouching above
The embodiment of the present invention is stated, it is to be understood that above-described embodiment is exemplary, and should not be understood as the limit to the present invention
System, those skilled in the art can be changed above-described embodiment, change, replace and become within the scope of the invention
Type.
Claims (16)
1. a kind of design module generation method for promoting picture, which is characterized in that including：
It acquires history promotion message corresponding first and promotes picture；
Obtain the described first markup information for promoting picture；Wherein, the markup information is the described first classification for promoting picture
Information；
The first popularization picture is input in machine learning model and carries out image recognition, described first is obtained and promotes picture
Design parameter；Wherein, the design parameter includes that the described first displaying pattern for promoting picture and described first promote picture
In included picture constitution element；
Picture, the selected part design parameter from all design parameters, structure are promoted for same category of described first
At the design template of the classification.
2. according to the method described in claim 1, it is characterized in that, after the design template for constituting the classification, also wrap
It includes：
It obtains second and promotes picture；
The second popularization picture is input in machine learning model and carries out image recognition, described second is obtained and promotes picture
The classification information of picture is promoted in design parameter, and the design parameter for promoting picture according to described second, identification described second；
The design parameter for promoting picture using described second, is updated the design parameter in the design template of generic.
3. according to the method described in claim 1, it is characterized in that, further including：
Obtain the described first click-through-rate for promoting picture；
The first popularization picture is screened according to the click-through-rate.
4. method according to claim 1 or 2, which is characterized in that after the design template for constituting the classification, also
Including：
Obtain the first search information for carrying classification information；
Information is searched for according to described first, is determined and the matched target design template of the classification information；
Obtain the element picture with the picture constitution element of the target design template matches；
Targeted promotion picture is synthesized using the element picture.
5. according to the method described in claim 1, it is characterized in that, further including：
Acquire the realm information of the first promotion message fields；
After the design template for constituting the classification, further include：
According to the classification information of first promotion message, the neck of the design template and first promotion message is established
Incidence relation between domain information.
6. according to the method described in claim 5, it is characterized in that, further including：
Obtain the second search information for carrying the realm information；
According to the realm information, from all design templates, get with the realm information there are incidence relations extremely
A few candidate designs template；
It receives selection operation and determines target design template according to the selection operation from the candidate designs template；
Obtain the element picture with the picture constitution element of the target design template matches；
Targeted promotion picture is synthesized using the element picture.
7. the method according to claim 4 or 6, which is characterized in that after determining target design template, further include：
Inquiry belongs to the first popularization picture of the target design template as recommendation picture from picture library；
It obtains and recommends the replacement instruction that at least one picture constitution element to be replaced is replaced in picture to described；
According to the replacement instruction, the first element picture is obtained；
Using the first element picture, the corresponding second element picture of the picture constitution element to be replaced is replaced, is obtained
The targeted promotion picture.
8. the method according to the description of claim 7 is characterized in that described according to the replacement instruction, the first elemental map of acquisition
Piece, including：
The attribute information of the picture constitution element to be replaced is obtained according to the replacement instruction；
According to the attribute information, at least one time similar with the picture constitution element to be replaced is inquired from element database
Select element picture；
A conduct the first element picture is chosen from the candidate's element picture；Using the first element picture, replace
The corresponding second element picture of the picture constitution element to be replaced is changed, the targeted promotion picture is obtained.
9. according to the method described in claim 8, it is characterized in that, carrying the first element picture in the replacement instruction
Description information；
It is described inquired from element database similar with the picture constitution element to be replaced at least one candidate's element picture it
Afterwards, further include：
According to the description information, the first element picture is screened, is obtained matched described with the description information
First element picture；
Using with an element picture in the matched first element picture of the description information, replace it is described to be replaced
The corresponding second element picture of picture constitution element, obtains the targeted promotion picture.
10. the method according to the description of claim 7 is characterized in that carrying the first element picture in the replacement instruction
The corresponding description information；
It is described to further include after obtaining the first element picture according to the replacement instruction：
Inquiry and the matched first element picture of the description information from the element database；
Using with an element picture in the matched first element picture of the description information, replace it is described to be replaced
The corresponding second element picture of picture constitution element, obtains the targeted promotion picture.
11. according to the method described in claim 1, it is characterized in that, the acquisition history promotion message corresponding first is promoted
After picture, further include：
Obtain the described first click-through-rate for promoting picture；
The click-through-rate is compared with preset click-through-rate threshold value；
Retain the first popularization picture of the click-through-rate beyond the click-through-rate threshold value.
12. the method according to claim 4 or 6, which is characterized in that described to synthesize targeted promotion using the element picture
After picture, further include：
The targeted promotion picture is promoted on Extension Software Platform；
The popularization data of the targeted promotion picture are obtained as feedback data, wherein the feedback data is described for optimizing
Machine learning model, the design template and/or the targeted promotion picture.
13. a kind of design module forming device for promoting picture, which is characterized in that including：
Acquisition module promotes picture for acquiring history promotion message corresponding first；
Acquisition module, for obtaining the described first markup information for promoting picture；Wherein, the markup information pushes away for described first
The classification information of wide picture；
Identification module carries out image recognition for the first popularization picture to be input in machine learning model, obtains described
First promotes the design parameter of picture；Wherein, the design parameter includes the described first displaying pattern for promoting picture and institute
State picture constitution element included in the first popularization picture；
Module is chosen, for promoting picture, the selection portion from all design parameters for same category of described first
Divide design parameter, constitutes the design template of the classification.
14. a kind of computer equipment, which is characterized in that including processor and memory；
Wherein, the processor can perform to run with described by reading the executable program code stored in the memory
The corresponding program of program code, for realizing that the design module of the popularization picture as described in any in claim 1-12 generates
Method.
15. a kind of computer program product, which is characterized in that when the instruction processing unit in the computer program product executes
Realize the design module generation method of the popularization picture as described in any in claim 1-12.
16. a kind of non-transitorycomputer readable storage medium, is stored thereon with computer program, which is characterized in that the program
The design module generation method of the popularization picture as described in any in claim 1-12 is realized when being executed by processor.
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| CN110287343A (en) * | 2019-06-10 | 2019-09-27 | 北京深演智能科技股份有限公司 | Picture Generation Method and device |
| CN110827373A (en) * | 2018-08-13 | 2020-02-21 | 北京京东尚科信息技术有限公司 | Advertisement picture generation method and device and storage medium |
| CN110825997A (en) * | 2018-08-09 | 2020-02-21 | 优视科技有限公司 | Information flow page display method and device, terminal equipment and system |
| CN111552826A (en) * | 2020-05-06 | 2020-08-18 | 深圳市卡牛科技有限公司 | Example picture generation method and device, computer equipment and storage medium |
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| CN111552826A (en) * | 2020-05-06 | 2020-08-18 | 深圳市卡牛科技有限公司 | Example picture generation method and device, computer equipment and storage medium |
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