CN103092611A - Interactive system and method of mobile advertisement application program interface (API) - Google Patents
Interactive system and method of mobile advertisement application program interface (API) Download PDFInfo
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- CN103092611A CN103092611A CN2012105920294A CN201210592029A CN103092611A CN 103092611 A CN103092611 A CN 103092611A CN 2012105920294 A CN2012105920294 A CN 2012105920294A CN 201210592029 A CN201210592029 A CN 201210592029A CN 103092611 A CN103092611 A CN 103092611A
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Abstract
The invention discloses an interactive system and a method of a mobile advertisement application program interface (API). The system comprises a terminal, an advertisement platform and an advertisement injecting party. After the terminal finishes displaying an advertisement, the terminal sends an advertisement display request to the advertisement platform and the advertisement injecting party, and at the same time, the advertisement platform transmits the display request which is sent by the terminal to the advertisement injecting party. The advertisement injecting party carries out matching on the received display requests which come from the terminal and the advertisement platform, and sends a matching result to the advertisement platform. Through the interactive method, interaction among parties in the interaction is transparent, and authenticity of information in API interaction process is ensured.
Description
Technical field
The present invention relates to the wireless communication field, relate in particular to the exchange method of a kind of moving advertising API.
Background technology
The application of Internet-based is at present just becoming more and more universal, in this process, website is opened self resource, service to call to the developer, thisly externally provide the behavior of resource, service just to be called API (Application Programming Interface, application programming interface), moving advertising API just is in the service that is applied in the moving advertising field.Externally provide calling of API to make the relevance between website stronger, service is shared and is made their functions abundanter, and these open platforms have also brought larger value for user, developer and platform simultaneously.
Usually, the API operating process that is applied in the moving advertising field is to be called according to the standard of advertising platform API definition by the advertisement putting root, advertisement putting side does not participate in business logic processing, carrying out related service by advertising platform and terminal processes, then return to the result of terminal, such operating process is simply efficient.Idiographic flow is as follows: 1. the advertisement putting square tube is crossed API the advertisement order is thrown at advertising platform.2. terminal is initiated ad-request.3. the platform processes ad-request, show the advertisement of called side in terminal.4. the complete ad-request of platform processes, return to advertisement putting side with result
There is following problem in this mode: advertisement putting side does not participate in business logic processing, only relies on the result that advertising platform returns, and this greatly reduces the confidence level of moving advertising.Advertisement putting side is difficult to true, believablely obtains advertisement and whether carries out input in terminal, and this result is depended on advertising platform unduly.
Summary of the invention
The embodiment of the present invention is to provide a kind of advertisement API exchange method and system, makes the each side interbehavior of advertisement API in mutual transparent, has guaranteed the authenticity of advertisement API interaction data.
The present invention is achieved in that a kind of mutual method of advertisement API, comprises the advertising display information that receiving terminal sends; Receive the advertising display information that advertising platform sends; Record the advertising display information of terminal transmission and the advertising display information that advertising platform sends; Judge whether the advertising display information of terminal transmission and the advertising display information that advertising platform sends mate, and matching result is sent to advertising platform.
Preferably, before whether the described advertising display information that judges that terminal sends mates with the advertising display information of advertising platform transmission, also comprise: the advertising display information that the advertising display information that the terminal that receives is sent and advertising platform send is analyzed, the source of analytical information.
Preferably, described exhibition information comprises: the device type of terminal, service provider, network type, operating system version number, unit type, the wide height of equipment, equipment place longitude and latitude, the advertisement numbering of current broadcast, current ip address.
Another object of the present invention is to provide a kind of advertisement API interactive system, comprising: terminal, the advertising message that is used for showing sends to advertising platform and advertisement putting side; Advertising platform is used for recording the advertising display information that terminal sends, and this information is transmitted to advertisement putting side; Advertisement putting side, be used for recording the advertising display information of terminal transmission and the advertising display information that advertising platform sends, and the advertising display information of terminal transmission and the advertising display information of advertising platform transmission are mated, matching result is sent to advertising platform.
Preferably, described advertisement putting side also is used for analyzing the source of advertising display information.
Preferably, described advertising display information comprises: the device type of terminal, service provider, network type, operating system version number, unit type, the wide height of equipment, equipment place longitude and latitude, the advertisement numbering of current broadcast, current ip address.
Advertisement API exchange method provided by the invention and system make the whole interbehaviors in Primary Actor's terminal, advertising platform and advertisement putting side that participate in operation flow transparent, have increased the mutual two data validities of sending out of API.
Description of drawings
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, the below will do to introduce simply to the accompanying drawing of required use in embodiment or description of the Prior Art, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skills, under the prerequisite of not paying creative work, can also obtain according to these accompanying drawings other accompanying drawing.
Fig. 1 is the interactive system of a kind of moving advertising API provided by the invention;
Fig. 2 is the exchange method of a kind of moving advertising API provided by the invention;
Fig. 3 is the structural representation of a kind of advertising platform provided by the invention;
Fig. 4 is the structural representation of a kind of advertisement putting side provided by the invention.
Embodiment
In order to make technical matters to be solved by this invention, technical scheme and beneficial effect clearer, below in conjunction with drawings and Examples, the present invention is further elaborated.
See also the interactive system of a kind of moving advertising API of the embodiment of the present invention shown in Fig. 1, comprising: terminal, advertising platform and advertisement putting side.Wherein terminal is used for showing moving advertising, and terminal can be the mobile terminals such as mobile phone, can be also common computer terminal.The platform that advertising platform provides ad distribution to throw in for advertiser is for the treatment of ad-request.Advertisement putting Fang Zewei has platform or the partner of advertisement putting demand, and it provides API to call to terminal and advertising platform.
See also the exchange method of a kind of moving advertising API of the embodiment of the present invention shown in Fig. 2, its step is as follows:
1. the complete advertisement of terminal display to advertising platform passback exhibition information, also returns exhibition information simultaneously to advertisement putting side;
2. the exhibition information of advertising platform receiving terminal transmission, be transmitted to advertisement putting side with this information;
3. advertisement putting side receives the exhibition information that self terminal and advertising platform send, and does record and preserve.
4. the exhibition information of coming self terminal that advertisement putting side will record and analyze coupling from the exhibition information of advertising platform sends to advertising platform with matching result.
Described exhibition information refer to be: the information such as the device type of terminal (android, ios, windows phone), service provider (movement, UNICOM, telecommunications etc.), network type (2g, 3g, wifi etc.), operating system version number, unit type (htc, iphone etc.), the wide height of equipment, equipment place longitude and latitude, the advertisement numbering (id) of current broadcast, current ip address
Further, see also Fig. 3, Fig. 3 has showed a kind of advertising platform structural representation that the embodiment of the present invention provides, and described advertising platform comprises receiver module 210, logging modle 200, sending module 250 and analysis module 230.When the user clicked advertisement, terminal sent to advertising platform with user's click information, and advertising platform receiver module 210 receives this click information, and records this click information by logging modle 200.230 pairs of terminal user's click information of advertising platform analysis module are analyzed, and analyze the information source of this click information.Described information source refers to: the information such as the device type of terminal, service provider, network type, operating system version number, unit type, the wide height of equipment, equipment place longitude and latitude, the advertisement numbering of current broadcast, current ip address.In addition, advertising platform sending module 250 is transmitted to advertisement putting side with the user's click information that receives.
Further, see also Fig. 4, Fig. 4 has showed a kind of advertisement putting square structure schematic diagram that the embodiment of the present invention provides, and described advertisement putting side comprises receiver module 301, logging modle 302, analysis module 303 and sending module 304.When the user clicks advertisement, terminal sends to advertisement putting side simultaneously with user's click information, advertising platform also sends to advertisement putting side with the terminal click information simultaneously, and the advertisement putting square tube is crossed receiver module 301 and received above-mentioned information, and records above-mentioned information by logging modle 302.In addition, advertisement putting side's analysis module 303 is analyzed the information of coming self terminal and advertising platform of logging modle 302 records, analyzes the source of this information, and mate, the matching result that matches is returned to advertising platform by advertisement putting side's sending module 304.
Describe as can be known by above-described embodiment, the complete advertisement of terminal display sends the advertising display request to advertising platform, simultaneously advertisement putting side is sent the advertising display request;
Advertising platform receives the advertising display request that terminal sends, and record request is originated, and the advertising display request is forwarded to advertisement putting side;
Advertisement putting side receives the advertising display request that terminal sends, and record request is originated, in addition, advertisement putting side receives the advertising display request that advertising platform forwards, also record request is originated, and the source of above-mentioned twice record is mated, and matching result is returned to advertising platform.
Advertisement API exchange method provided by the invention and system make the whole interbehaviors in Primary Actor's terminal, advertising platform and advertisement putting side that participate in operation flow transparent, have increased the mutual two data validities of sending out of API.
Above disclosed is only preferred embodiment in the embodiment of the present invention, certainly can not limit with this interest field of the present invention, and the equivalent variations of therefore doing according to claim of the present invention still belongs to the scope that the present invention is contained.
Claims (6)
1. the exchange method of a moving advertising API, is characterized in that, comprising:
The advertising display information that receiving terminal sends;
Receive the advertising display information that advertising platform sends;
Record the advertising display information of terminal transmission and the advertising display information that advertising platform sends;
Judge whether the advertising display information of terminal transmission and the advertising display information that advertising platform sends mate, and matching result is sent to advertising platform.
2. the exchange method of moving advertising API as claimed in claim 1, it is characterized in that: before whether the described advertising display information that judges that terminal sends mates with the advertising display information of advertising platform transmission, also comprise: the advertising display information that the advertising display information that the terminal that receives is sent and advertising platform send is analyzed, the source of analytical information.
3. the exchange method of moving advertising API as claimed in claim 2, it is characterized in that: described exhibition information comprises: the device type of terminal, service provider, network type, operating system version number, unit type, the wide height of equipment, equipment place longitude and latitude, the advertisement numbering of current broadcast, current ip address.
4. the interactive system of a moving advertising API, is characterized in that, comprising:
Terminal, the advertising message that is used for showing sends to advertising platform and advertisement putting side;
Advertising platform is used for recording the advertising display information that terminal sends, and this information is transmitted to advertisement putting side;
Advertisement putting side, be used for recording the advertising display information of terminal transmission and the advertising display information that advertising platform sends, and the advertising display information of terminal transmission and the advertising display information of advertising platform transmission are mated, matching result is sent to advertising platform.
5. the interactive system of moving advertising API as claimed in claim 3, is characterized in that, described advertisement putting side also is used for analyzing the source of advertising display information.
6. the interactive system of moving advertising API as claimed in claim 4, it is characterized in that: described advertising display information comprises: the device type of terminal, service provider, network type, operating system version number, unit type, the wide height of equipment, equipment place longitude and latitude, the advertisement numbering of current broadcast, current ip address.
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| CN201210592029.4A CN103092611B (en) | 2012-12-19 | 2012-12-19 | The interactive system of a kind of moving advertising API and method |
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| CN201210592029.4A CN103092611B (en) | 2012-12-19 | 2012-12-19 | The interactive system of a kind of moving advertising API and method |
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Cited By (2)
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| CN113435937A (en) * | 2021-07-05 | 2021-09-24 | 上海哔哩哔哩科技有限公司 | Advertisement creating method and device |
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| CN103092611B (en) | 2015-09-30 |
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