CN101226618A - System for management of mutually feeding type website advertisement - Google Patents
System for management of mutually feeding type website advertisement Download PDFInfo
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- CN101226618A CN101226618A CNA2007100010022A CN200710001002A CN101226618A CN 101226618 A CN101226618 A CN 101226618A CN A2007100010022 A CNA2007100010022 A CN A2007100010022A CN 200710001002 A CN200710001002 A CN 200710001002A CN 101226618 A CN101226618 A CN 101226618A
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Abstract
A mutual-fed website advertisement management system comprises an advertisement data base, a member data base, a value storing module, an advertisement publishing module, an advertisement playing module and a bonus back-feeding module, wherein the advertiser can publish advertisement via the advertisement publishing module, remits deposit in the value storing module as the advertising fee, the content of the advertisement is stored in the advertisement data base and can assign member who has specific conditions to play, when the website member plays the advertisement, the bonus back-feeding module sends bonus to the member who plays the advertisement as the feedback, simultaneously, the value storing module deducts the deposit or automatically deducts money by using credit card as the advertisement cost, basing on the method, member has bonus feedback when plays advertisement, which increases the willing of the member to play advertisement, also the advertiser can promote sales and increase playing rate aiming at specific consumer groups. Further, the invention enables the advertiser to design, monitor and control the exposure of the single advertisement to every member or the times of clicking advertisement, thereby reaching mutual benefit.
Description
Technical field
The present invention relates to a kind of system for management of mutually feeding type website advertisement.
Background technology
Along with prevailing of the Internet, website itself also becomes the enforcement platform of various commercial activities, each big entry network site for example, such as Qi Mo Yahoo, PCHOME etc., websites collection, retrieval/services such as search not only are provided,, more provide periphery services such as shopping and advertisement owing to have huge user's advantage, wherein, advertising income is maintained the important sources of funds of most of website normal operation especially.But how the effect of advertiser web site always makes us leave a question open, although reason is the advertisement that the website is broadcast with the advertisement-printing master holder of specific version position at webpage, complete ad content must the user be clicked the binding picture of advertising page position and can completely be play.Yet for general user, can initiatively not put advertisement usually, this also is the main cause place that the web advertisement benefit is left a question open by the people.
Because the benefit of web advertisement is difficult for assessment, thereby the advertiser also dare not inject capital on a large scale and be engaged in web advertisement, and thus, the website dealer promptly can't grow up based on the profit of advertisement-printing gained, as therefore influencing the website service quality, then the website user also is subjected to remote effect; This shows that population to surf the net is huge, in theory, Top Site also should be the excellent platform of advertisement-printing, but, make the benefit of present web advertisement be difficult to show, thereby will produce chain negative effect website dealer, website user and even advertiser because of the consumer uses habit.
In addition; Search engine AdWords such as similar google usually have rival or Search engine manufacturer oneself and click relevant advertisement, cause advertiser's empty consumption of advertising budget and waste; and effect is difficult for following the trail of, and also uncontrollable each online friend clicks the number of times and the frequency of advertisement.
From the above, at present the web advertisement benefit is clear, and make the advertiser to being that advertising platform is hesitated to move forward with the website, thereby influence website income and service quality, thus apparent further self-criticism is arranged with regard to present web advertisement is machine-processed, and seek necessity of feasible solution.
Summary of the invention
Technical problem underlying to be solved by this invention is, overcome the above-mentioned defective that prior art exists, and provide a kind of system for management of mutually feeding type website advertisement, it can be concentrated the sales promotion object, guarantee advertisement benefit for the advertiser, for the dealer of website, can increase advertising income, for website members, can obtain the essence feedback because of an advertisement, reach a mutually beneficial in many ways administrative mechanism whereby.
The technical solution adopted for the present invention to solve the technical problems is:
A kind of system for management of mutually feeding type website advertisement, it is characterized in that, have a member's database and an advertising database, and produce a platform webpage and login for the member, and further include: advertisement publishing management module, it can produce advertiser's operation web page, for advertiser's advertisement-printing, and target setting consumer group's condition, its advertisement-printing content is to be stored in the aforementioned advertising database; One ad playing module, be with aforementioned advertising database and platform webpage on the advertising page position link specify the ad content that links so that when the member clicks advertising page position on the platform webpage, play one; One Stored Value module is to import deposit for the advertiser in the prepayment mode, and the deduction Stored Value is deposited when the member puts advertisement, as the advertisement trust broadcast expense; One bonus feedback module is to link with aforementioned member database and platform webpage, can issue bonus as feedback when the member puts advertisement; Wherein: when the member logined the platform webpage, the advertising page position on the platform webpage will the ad content that the advertiser sets member's condition occur meeting.
Aforesaid system for management of mutually feeding type website advertisement, wherein advertiser's operation web page of advertisement publishing management module comprises following selection field at least: publish the old advertisement of new advertisement/revise; Target consumer group imposes a condition; Select advertising page position/type; Set ad material; Set during the publication; Set advertising budget.
Aforesaid system for management of mutually feeding type website advertisement, wherein advertisement publishing management module further links a pending trial advertising database, described pending trial advertising database links with advertising database again, it treats to store by delivering to advertising database again after the ad content audit for the new ad content that the holder of temporary transient storage advertiser desire is broadcast.
Aforesaid system for management of mutually feeding type website advertisement, wherein advertising database further links an advertistics module, described advertistics module links with the advertising page position of platform webpage again, in order to carry out the rank record of exposure frequency statistics, number of clicks statistics, advertising page position at each advertisement of being exposed in the advertising page position; And the advertiser can be with reference to this rank record, and " setting advertising budget " field that utilizes aforementioned advertisement publishing to manage module is heightened the bid amount of money of each click cost, to strive for the rank order higher on the advertising page position or the higher frequency of occurrences.
Aforesaid system for management of mutually feeding type website advertisement, wherein the advertistics module will detect the action that the member clicks advertisement, and produce the click integration according to this, be written back to member database again, to calculate the bonus that the member can obtain.
Aforesaid system for management of mutually feeding type website advertisement, wherein advertising database further links an advertisement statement analysis module, described advertisement statement analysis module is to carry out the advertisement validity analysis in order to the result with advertistics module statistics, and produces data and form confession advertiser reference.
Aforesaid system for management of mutually feeding type website advertisement, wherein the setting of advertiser's operation web page selection advertising page position and type field are the advertising page positions in the selective platform webpage, and constitute the medium type of ad content with regard to the property settings of this edition position; The setting ad material field of described advertiser's operation web page is to upload ad material or the present ad material of publishing of editor for the advertiser.
Aforesaid system for management of mutually feeding type website advertisement is during wherein field is set advertisement publishing for the advertiser during the setting of the advertiser's operation web page publication, the number of times and the frequency that allow same member to repeat to click.
Aforesaid system for management of mutually feeding type website advertisement, wherein the setting advertising budget field of advertiser's operation web page is an estimated cost (CPC) of setting each click for the advertiser, the advertiser is withholdd by the Stored Value module according to advertising expenditure (clicking the total number of clicks of cost x advertisement) at every turn.
Aforesaid system for management of mutually feeding type website advertisement, wherein the ad playing module comprises the following steps: to find out effective advertisement; Filter out the advertisement that meets its condition at each member; Just determine the advertisement exposure order according to each bid of clicking cost.
The invention has the beneficial effects as follows, it can be concentrated the sales promotion object, guarantee advertisement benefit, can increase advertising income for the dealer of website, for website members for the advertiser, can reach a mutually beneficial in many ways administrative mechanism whereby because of an advertisement obtains the essence feedback.
Description of drawings
The present invention is further described below in conjunction with drawings and Examples.
Fig. 1 is a system architecture synoptic diagram of the present invention.
Fig. 2 is a system flow synoptic diagram of the present invention.
Fig. 3 is the workflow diagram of advertisement publishing management module of the present invention.
Fig. 4 is the workflow diagram of ad playing module of the present invention.
The number in the figure explanation:
10 management hosts, 11 advertising databases
12 member database, 13 webservers
14 pending trial advertising databases
100 advertisement publishings management module
200 ad playing modules
300 advertistics modules
400 advertisement statement analysis modules
500 bonus feedback modules
600 Stored Value modules
Embodiment
As shown in Figure 1, be the hardware structure synoptic diagram of a preferred embodiment of the present invention, it includes two groups of database hosts, a management host 10 and a webserver 13; Wherein: two groups of database hosts are respectively an advertising database 11 and member's database 12, it links with management host 10 respectively, this management host 10 links with the webserver 13 again, to produce a platform webpage, login and use via this platform webpage for the user, and for example shown in Figure 2, aforementioned management host 12 includes advertisement publishing management module 100, an ad playing module 200, an advertistics module 300, an advertisement statement analysis module 400, a bonus feedback module 500 and a Stored Value module 600 at least; Wherein:
This advertisement publishing management module 100 can produce advertiser's operation web page, carry out the correlation function of advertisement-printing for the advertiser, advertisement publishing management module 100 is to link with aforementioned advertising database 11 again, so that the ad content of advertiser's desire publication is stored in this advertising database 11; See also shown in Figure 3ly again, advertiser's operation web page of this advertisement publishing management module 100 comprises following setting/selection field at least:
Publish new advertisement 101/ and revise old advertisement 102;
Target setting consumer group's condition 103: be to summarize following condition: sex, the range of age, occupation, educational background, residence, marital status, income, personal interest etc. at the member's basic document that is subordinate to this platform webpage; The advertiser can set the condition of desiring the marketing objectives consumer group whereby, when a member met the advertiser and imposes a condition, when this member browsed the platform webpage, the advertisement of this member's condition promptly can appear meeting in the platform webpage, click choosing for this member and broadcast, to reach the purpose of advertiser's precision marketing;
Select advertising page position and Class1 04: be the advertising page position in the selective platform webpage, and with regard to the medium type of the property settings formation ad content of this edition position, for example: literal, animation (flash), picture, audio/video file etc.;
Set ad material 105: be to upload ad material or the present ad material of publishing of editor for the advertiser;
Set during the publication 106: during setting advertisement publishing for the advertiser, the number of times and the frequency that allow same member to repeat to click;
Set advertising budget 107:, withhold by 600 couples of advertisers of Stored Value module according to advertising expenditure (clicking the total number of clicks of cost x advertisement) at every turn for the estimated cost (CPC) that the advertiser sets each click; The amount of money of advertiser by 600 Stored Values of Stored Value module is if detained, and advertisement is promptly no longer broadcasted.If the expense of advertisement is clicked the total number of clicks of cost x advertisement and reached the advertising budget upper limit that sets at every turn, this advertisement is also equally no longer broadcasted.Aforementioned storage module 600 also can be replaced by credit card auto deduction mechanism.
Except aforesaid setting/selection field, advertiser's operation web page of this advertisement publishing management module 100 will further link a pending trial advertising database 14, this pending trial advertising database 14 links with advertising database 11 again, this pending trial advertising database 14 is new ad contents of broadcasting for the holder of the temporary transient advertiser of storage desire, treats to store by delivering to advertising database 11 after the ad content audit again.
See also again shown in Figure 2, this ad playing module 200 be with aforementioned advertising database 11 and platform webpage on the advertising page position link specify the ad content that links so that when the member clicks advertising page position on the platform webpage, play one;
Moreover, this advertising database 11 and member database 12 further link an advertistics module 300, this advertistics module 300 again with the platform webpage on the advertising page position link, in order to carry out the rank record of exposure frequency statistics, number of clicks statistics, advertising page position at each advertisement of being exposed in the advertising page position; And the advertiser can be with reference to this rank record, and " setting advertising budget " 107 fields that utilize aforementioned advertisement publishing to manage module 100 are heightened the bid amount of money of each click cost, to strive for the rank order higher on the advertising page position or the higher frequency of occurrences.From the above, ordering and the frequency of occurrences of one advertisement on the advertising page position is relevant with the advertising budget that the advertiser sets up on their own, the bid amount of money of setting each click cost as the advertiser is higher, its position on the advertising page position promptly significantly, and the frequency of occurrences is also higher, thus, the advertiser obtains preferable the advertising page position and the frequency of occurrences with higher advertising budget, and therefore website itself also obtains higher profit.Moreover aforementioned advertistics module 300 also will detect the action that the member clicks advertisement, and produce the click integration according to this, be written back to member database 12 again.
This bonus feedback module 500 is to link with aforementioned member database 12 and platform webpage, can when putting advertisement, the member issue bonus as feedback, obtain how many bonuses as for member Ke Yin point advertisement, be to detect the action that the member clicks advertisement, and the click integration that produces according to this determine by aforementioned advertistics module 300.
Moreover this Stored Value module 600 is to import deposit for the advertiser in the prepayment mode, and the deduction Stored Value is deposited when the member puts advertisement, as the advertisement trust broadcast expense.
Other sees also shown in Figure 4, discloses the workflow that aforementioned ad playing module 200 is arranged, and it comprises the following steps:
Find out effective advertisement 201: during the effective advertisement in the advertising database is met publication, do not reach the advertising budget upper limit, advertiser's account has enough remaining sums to find out;
Filter out the advertisement 202 that meets its condition at each member: the member can filter out the advertisement that meets its condition according to conditions such as each member's sex, the range of age, occupation, educational background, residence, marital status, income, personal interests and broadcast on the advertising page position in the browsing content platform.For example, have the member time to show that in registration occupation itself is the Electronics Engineer, interest then is digital electronic product, and the member that the advertiser who then sells 3C Product promptly can this kind condition not only dwindles scope as the marketing object, more benefit significantly can be improved;
Comply with the bid of at every turn clicking cost and just determine advertisement exposure order 203: on same advertising page position, meet the advertisements of same member's condition as if the appearance majority, then the amount of money according to " each click cost " of advertisement just decides putting in order of advertising page position or broadcasts frequency, and the identical person of the amount of money decides according to the priority of bid day and puts in order or broadcast frequency.
Can find out concrete technology contents of the present invention by above-mentioned explanation, its purpose of desiring to reach is then for mutually beneficial in many ways, so-called mutual benefit in many ways is meant under aforementioned management system, but advertiser's target setting consumer group's condition, the member who promptly sets specific background in the website or condition is as the advertising promotion object, its holder advertisement will concentrate the member to specified requirements to play whereby, with effective enhancement advertisement benefit; When putting advertisement because of the system design member again, can obtain the bonus feedback of essence, this bonus can be used for buying the value added service of commodity or usage platform webpage, so can improve inducement and the acceptance that the member puts advertisement, and the execution benefit of advertisement more can further promote, click the effect of controlling advertisement trust broadcast by the member, also can avoid rival or Search engine manufacturer oneself to click relevant advertisement, cause advertiser's empty consumption of advertising budget and waste; On the other hand, the website dealer is collected holder according to advertisement by the number of times of program request to broadcast expense, and video-on-demand times improves, and helps certainly to increase income, so the present invention can reach a mutually beneficial in many ways purpose for advertiser, website dealer and member.
Claims (10)
1. a system for management of mutually feeding type website advertisement is characterized in that, has a member's database and an advertising database, and produces a platform webpage and login for the member, and further includes:
One advertisement publishing management module, it can produce advertiser's operation web page, for advertiser's advertisement-printing, and target setting consumer group's condition, its advertisement-printing content is to be stored in the aforementioned advertising database;
One ad playing module, be with aforementioned advertising database and platform webpage on the advertising page position link specify the ad content that links so that when the member clicks advertising page position on the platform webpage, play one;
One Stored Value module is to import deposit for the advertiser in the prepayment mode, and the deduction Stored Value is deposited when the member puts advertisement, as the advertisement trust broadcast expense;
One bonus feedback module is to link with aforementioned member database and platform webpage, can issue bonus as feedback when the member puts advertisement; Wherein:
When the member logined the platform webpage, the advertising page position on the platform webpage will the ad content that the advertiser sets member's condition occur meeting.
2. system for management of mutually feeding type website advertisement according to claim 1 is characterized in that advertiser's operation web page of described advertisement publishing management module comprises following selection field at least:
Publish the old advertisement of new advertisement/revise;
Target consumer group imposes a condition;
Select advertising page position/type;
Set ad material;
Set during the publication;
Set advertising budget.
3. system for management of mutually feeding type website advertisement according to claim 2, it is characterized in that described advertisement publishing management module further links a pending trial advertising database, described pending trial advertising database links with advertising database again, it treats to store by delivering to advertising database again after the ad content audit for the new ad content that the holder of temporary transient storage advertiser desire is broadcast.
4. system for management of mutually feeding type website advertisement according to claim 3, it is characterized in that described advertising database further links an advertistics module, described advertistics module links with the advertising page position of platform webpage again, in order to carry out the rank record of exposure frequency statistics, number of clicks statistics, advertising page position at each advertisement of being exposed in the advertising page position; And the advertiser can be with reference to this rank record, and " setting advertising budget " field that utilizes aforementioned advertisement publishing to manage module is heightened the bid amount of money of each click cost, to strive for the rank order higher on the advertising page position or the higher frequency of occurrences.
5. system for management of mutually feeding type website advertisement according to claim 4 is characterized in that described advertistics module will detect the action that the member clicks advertisement, and produces the click integration according to this, is written back to member database again, to calculate the bonus that the member can obtain.
6. system for management of mutually feeding type website advertisement according to claim 5, it is characterized in that described advertising database further links an advertisement statement analysis module, described advertisement statement analysis module is to carry out the advertisement validity analysis in order to the result with advertistics module statistics, and produces data and form confession advertiser reference.
7. system for management of mutually feeding type website advertisement according to claim 2, it is advertising page position in the selective platform webpage that advertising page position and type field are selected in the setting that it is characterized in that described advertiser's operation web page, and with regard to the medium type of the property settings formation ad content of this edition position;
The setting ad material field of described advertiser's operation web page is to upload ad material or the present ad material of publishing of editor for the advertiser.
8. system for management of mutually feeding type website advertisement according to claim 2, it is characterized in that field during the setting publication of described advertiser's operation web page set advertisement publishing for the advertiser during, the number of times and the frequency that allow same member to repeat to click.
9. system for management of mutually feeding type website advertisement according to claim 2, the setting advertising budget field that it is characterized in that described advertiser's operation web page is an estimated cost (CPC) of setting each click for the advertiser, the advertiser is withholdd by the Stored Value module according to advertising expenditure (clicking the total number of clicks of cost x advertisement) at every turn.
10. system for management of mutually feeding type website advertisement according to claim 4 is characterized in that described ad playing module comprises the following steps:
Find out effective advertisement;
Filter out the advertisement that meets its condition at each member;
Just determine the advertisement exposure order according to each bid of clicking cost.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CNA2007100010022A CN101226618A (en) | 2007-01-18 | 2007-01-18 | System for management of mutually feeding type website advertisement |
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| CNA2007100010022A CN101226618A (en) | 2007-01-18 | 2007-01-18 | System for management of mutually feeding type website advertisement |
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| CN101226618A true CN101226618A (en) | 2008-07-23 |
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| CNA2007100010022A Pending CN101226618A (en) | 2007-01-18 | 2007-01-18 | System for management of mutually feeding type website advertisement |
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| CN102915503A (en) * | 2011-08-01 | 2013-02-06 | 异奇网股份有限公司 | Location-based service system and method |
| CN103092611A (en) * | 2012-12-19 | 2013-05-08 | 东莞市东信网络技术有限公司 | Interactive system and method of mobile advertisement application program interface (API) |
| CN103098084A (en) * | 2010-05-10 | 2013-05-08 | 塞戈米特公司 | Targeted marketing with CPE buydown |
| CN103339647A (en) * | 2010-11-24 | 2013-10-02 | 金成完 | Online advertising method using a free advertising website |
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| CN104408644A (en) * | 2014-11-11 | 2015-03-11 | 北京百度网讯科技有限公司 | Method and device for controlling media object display and media object display system |
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| CN103098084A (en) * | 2010-05-10 | 2013-05-08 | 塞戈米特公司 | Targeted marketing with CPE buydown |
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| CN103092611B (en) * | 2012-12-19 | 2015-09-30 | 深圳市东信时代信息技术有限公司 | The interactive system of a kind of moving advertising API and method |
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| CN104899758A (en) * | 2014-03-07 | 2015-09-09 | 无锡天脉聚源传媒科技有限公司 | Advertisement playing report generation system and generation method thereof |
| CN104299153A (en) * | 2014-10-27 | 2015-01-21 | 北京金和软件股份有限公司 | Advertisement promoting and statistic method based on network platform |
| CN104408644A (en) * | 2014-11-11 | 2015-03-11 | 北京百度网讯科技有限公司 | Method and device for controlling media object display and media object display system |
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| CN108230024A (en) * | 2017-12-29 | 2018-06-29 | 北京皮尔布莱尼软件有限公司 | Automotive engine system is launched based on the advertisement that clue is collected |
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Open date: 20080723 |