JP5384818B2 - Advertisement distribution apparatus, advertisement distribution apparatus method, and advertisement distribution apparatus system - Google Patents

Description

The present invention, the advertisement distribution device that distributes advertising, on the square Ho及 beauty system. In particular, the advertisement distribution device that distributes ads to personal media terminal, a square Ho及 beauty system.

2. Description of the Related Art Conventionally, there have been a system and an advertisement presenting method for performing an advertisement in accordance with a user's interest by displaying an advertisement related to data input by the user on a personal media terminal such as a PC equipped with a web browser.
JP 2007-241713 A

  However, in personal media terminals such as PCs and mobile phones, the data input by the user is not necessarily related to the user's consumption desire, and there are cases where advertisements related to the user's consumption desire are not performed. .

  On the other hand, in mass media terminals such as televisions, advertisements can be forcibly broadcast to many users, but due to the characteristics of mass media terminals that present common content to many users, consumption by each user You can't advertise for different needs.

  Therefore, an object of the present invention is to distribute an advertisement related to an advertisement of a mass media terminal to a user whose consumption desire has been aroused by the advertisement of the mass media terminal on a personal media terminal.

  Further, the present invention is based on the fact that the advertisement of the mass media terminal is performed to the user, and further, the advertisement related to the advertisement of the mass media terminal is performed on the personal media terminal. An object of the present invention is to provide an advertisement distribution device that performs advertisements related to consumer behavior.

  The present invention provides the following solutions.

(1) An advertisement distribution apparatus connected to a mass media terminal and a personal media terminal so as to be able to transmit and receive data via a communication line,
Receiving means for receiving viewing record data transmitted by the mass media terminal via the communication line;
Viewing record data storage means for storing, in association with each other, data specifying a user and data specifying a CM viewed by the user on the mass media terminal, included in the viewing record data received by the receiving means;
Means for accepting a bid for an advertisement for a keyword related to a CM output by the mass media terminal;
Advertisement data storage means for storing data specifying the received advertisement in association with the keyword;
Means for reading out data specifying a CM viewed by the specified user from the mass media terminal from the viewing record data storage means in response to receiving data specifying the user transmitted by the personal media terminal; ,
Means for reading out data identifying an advertisement associated with a keyword associated with the identified CM from the advertisement data storage means;
An advertisement distribution apparatus comprising: transmission means for transmitting advertisement data indicated by the read data specifying the advertisement to the specified personal media terminal of the user.

  According to such a configuration, the advertisement distribution apparatus connected to the mass media terminal and the personal media terminal so as to be able to transmit and receive data via the communication line receives the viewing record data transmitted by the mass media terminal via the communication line. Then, the advertisement for the keyword related to the CM output by the mass media terminal is stored in association with the data specifying the user and the data specifying the CM viewed by the user on the mass media terminal included in the received viewing record data. In response to receiving data specifying the user sent by the personal media terminal, the specified user viewed from the mass media terminal. Read the data specifying the CM and use it as a keyword related to the specified CM. Reads data identifying the communicating Tagged advertisement, the advertisement data indicating data identifying the read advertisement is transmitted to the personal media terminal identified the user.

  Accordingly, the advertisement distribution apparatus performs an advertisement related to the advertisement of the mass media terminal on the personal media terminal to the user based on the fact that the advertisement of the mass media terminal is performed. Advertisements related to CMs of mass media terminals can be performed.

  Therefore, an advertisement related to the advertisement of the mass media terminal can be distributed to the user's personal media terminal to the user whose consumption desire has been aroused by the advertisement of the mass media terminal.

(2) In response to receiving the data specifying the user transmitted by the personal media terminal, a plurality of the specified users viewed from the mass media terminal within a predetermined period from the viewing record data storage means Means for reading data identifying the CM;
Means for reading a plurality of advertisement data associated with keywords respectively associated with the plurality of specified CMs from the advertisement data storage means;
The advertisement delivery device according to (1), wherein the transmission unit transmits advertisement data indicated by the read data specifying the plurality of advertisements to the specified personal media terminal of the user.

  According to such a configuration, the advertisement distribution apparatus receives data specifying a user from the personal media terminal, and specifies data specifying a plurality of CMs that the specified user has viewed from the mass media terminal within a predetermined period. A plurality of advertisement data read from the viewing record data storage means, respectively read out from the advertisement data storage means, and read out to the specified personal media terminal of the user. The advertisement data indicated by the data specifying the advertisement is transmitted from the transmission means.

  In this way, the advertisement distribution apparatus performs a plurality of advertisements related to the advertisement of the mass media terminal to the user on the personal media terminal based on the fact that the plurality of CMs are viewed on the mass media terminal. A plurality of advertisements related to the mass media terminal can be performed in the media terminal.

  Accordingly, a plurality of advertisements related to the advertisement of the mass media terminal are distributed to the user whose consumption desire has been aroused by a plurality of CMs of the mass media terminal to satisfy the user's consumption desire. It is possible to give options to the method.

  In this way, by outputting a plurality of advertisements related to a CM that the user has watched within a predetermined period at a time, the advertisement related to the CM can be collectively viewed at once, and the user is interested in the CM. It is possible to search for advertisements related to, and as a result, it is possible to increase the possibility that the advertisements are viewed with interest.

(3) Based on the viewing record data, the user counts the number of times the user has watched the CM on the mass media terminal, and specifies the user by prioritizing the CM in descending order of the number of times the user has watched the CM. Means for storing in association with the data;
The transmission means transmits the advertisement data indicated by the data specifying the read advertisement to the specified personal media terminal of the user from the one associated with the keyword related to the CM with the higher priority. 1) The advertisement distribution apparatus described.

  According to such a configuration, the advertisement distribution apparatus counts the number of times that the user has viewed the CM on the mass media terminal based on the viewing record data, and assigns a priority to the CM in descending order of the number of times the user has viewed. The advertisement data indicated by the data specifying the read advertisement is stored in association with the data specifying the user from the one associated with the keyword related to the CM with the higher priority to the personal media terminal of the specified user. Send.

  As a result, the advertisement distribution apparatus prioritizes the CMs in the descending order of the number of times the CM of the mass media terminal has been viewed, and is associated with the keyword related to the CM having a high priority in the personal media terminal for the user. By performing the advertisement related to the advertisement of the mass media terminal from the thing, it is possible to perform the advertisement related to the CM having a high possibility of being urged to consume at the mass media terminal in the personal media terminal.

  Therefore, priority is given in descending order of the possibility that the demand for consumption is increased for the user who has been urged for consumption by setting the priority order in descending order of viewing the CM of the terminal of the mass media terminal. Thus, an advertisement related to the advertisement of the mass media terminal can be distributed to the user's personal media terminal, and the advertisement can be performed more effectively.

(4) a bid amount storage means for associating and storing the bid amount with the data specifying the advertisement;
Means for prioritizing and storing the data for identifying the read advertisements in descending order of bid amounts;
The transmission means transmits the advertisement data indicated by the data specifying the read advertisement to the specified personal media terminal of the user from the one having the higher priority, any one of (1) to (3) The advertisement distribution device described.

  According to such a configuration, the advertisement distribution device stores data for specifying advertisements by associating bid amounts, stores data for specifying advertisements by prioritizing in descending order of bid amounts, and specifying The advertisement data indicated by the data specifying the advertisement is transmitted to the personal media terminal of the user from the highest priority.

  As a result, the advertisement distribution apparatus stores data for specifying advertisements in order of decreasing bid amount, and the advertisement is given to the user in order from the largest bid amount to the user's personal media terminal. It can be performed.

  Therefore, it is possible to preferentially deliver advertisements related to mass media terminal advertisements to personal media terminals from the one with the highest bid amount to users whose consumption needs have been aroused by mass media terminal advertisements It becomes.

  As a result, the advertiser can bid at a high advertising fee for a keyword or the like related to a CM to which the advertisement is to be distributed, and can provide an advertising opportunity fairly according to the bid advertising fee.

(5) Based on the viewing record data, the order in which the user has watched CMs on the mass media terminal is specified, and the user is specified by assigning priorities to the CMs in the newest order of viewing by the users. Means for storing in association with the data;
The transmission means transmits the advertisement data indicated by the data specifying the read advertisement to the specified personal media terminal of the user from the one associated with the keyword related to the CM with the higher priority. The advertisement distribution device according to any one of 1) to (4).

  According to such a configuration, the advertisement distribution apparatus counts the order in which the user views the CM on the mass media terminal based on the viewing record data, and assigns a priority from the newest order in which the CM is viewed. The advertisement data indicated by the data specifying the read advertisement is stored in association with the data specifying the user, and transmitted to the personal media terminal of the specified user from the one associated with the keyword related to the CM having a high priority. To do.

  As a result, the advertisement distribution apparatus assigns priorities to the CMs from the newest in the order in which the CMs of the mass media terminal are viewed, and assigns the keywords to the keywords related to the CMs with higher priorities in the personal media terminal. By performing the advertisement related to the advertisement of the mass media terminal from the associated one, the advertisement related to the mass media terminal can be performed in the personal media terminal.

  Therefore, by distributing advertisements with priorities from the newest in the order in which the CMs of the mass media terminal are viewed, the consumer desire is increased over time. It is possible to distribute an advertisement related to the advertisement of the mass media terminal to the user's personal media terminal in preference to the one that has not decreased, and to perform the advertisement more effectively.

(6) A method in which an advertisement distribution device connected to a mass media terminal and a personal media terminal so as to be able to transmit and receive data via a communication line distributes an advertisement,
The advertisement distribution device receives the viewing record data transmitted by the mass media terminal via a communication line;
Storing, in association with each other, data specifying a user and data specifying a CM viewed by the user on the mass media terminal included in the received viewing record data;
Receiving a bid for advertisement data for a keyword related to CM output by the mass media terminal;
Storing data identifying the received advertisement in association with the keyword;
In response to receiving data identifying a user transmitted by a personal media terminal, reading data identifying a CM viewed by the identified user from the mass media terminal;
Retrieving data identifying an advertisement associated with a keyword associated with the identified CM;
Transmitting the advertisement data indicated by the read data for specifying the advertisement to the personal media terminal of the specified user.

  According to such a configuration, the same effect as in (1) can be expected by executing the method.

(7) An advertisement distribution system including a mass media terminal, a personal media terminal, an advertisement data bidding terminal, and an advertisement distribution device connected via a communication line,
The mass media terminal is
Means for receiving broadcast data;
Means for outputting broadcast data in a viewable manner;
Means for storing data identifying the user;
Means for transmitting viewing record data in association with data for specifying the user and data for specifying CM output to the user,
The advertisement distribution device includes:
Receiving means for receiving viewing record data transmitted by the mass media terminal via the communication line;
Viewing record data storage means for storing, in association with each other, data specifying a user and data specifying a CM viewed by the user on the mass media terminal included in the viewing record data received by the receiving means; Prepared,
The advertising data bidding terminal
Means for accepting an input of advertisement bid data for a keyword related to CM output by the mass media terminal;
Means for transmitting bid data of the advertisement,
The advertisement distribution device receives the bid data transmitted by the advertisement data bidding terminal;
Advertisement data storage means for storing data specifying an advertisement included in the bid data in association with the keyword;
The personal media terminal is
Means for transmitting data specifying a user to the advertisement distribution device via the communication line;
In response to receiving the data specifying the user transmitted by the personal media terminal, the advertisement distribution device reads data specifying the CM associated with the specified user from the viewing record data storage unit CM reading means;
Means for reading out data identifying an advertisement associated with a keyword associated with the identified CM from the advertisement data storage means;
Transmission means for transmitting the advertisement data indicated by the data specifying the read advertisement to the personal media terminal of the specified user,
The personal media terminal receives the advertisement data via the communication line;
An advertisement distribution system further comprising: means for outputting the advertisement data.

  According to such a configuration, the same effect as in (1) can be expected by the system.

  According to the present invention, based on the fact that the advertisement of the mass media terminal is performed for the user, the advertisement related to the advertisement of the mass media terminal is further performed in the personal media terminal, so that the user in the personal media terminal Can provide an advertisement distribution device that performs advertisements related to consumer behavior, so advertisements related to mass media terminal advertisements can be sent to users who have been urged to consume by mass media terminal advertisements. Distribution is possible in a personal media terminal.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings.

[System overall configuration]
FIG. 1 is a block diagram showing the overall configuration of a system according to an example of a preferred embodiment of the present invention.

  The advertisement distribution apparatus 10 is connected to a mass media terminal 11 described later in FIG. 2, a personal media terminal 12 described later in FIG. 3, and an advertisement data bidding terminal 13 described later in FIG. Advertisement data is transmitted to the personal media terminal 12 based on the viewing record data acquired from the mass media terminal 11 and the advertisement bid data acquired from the advertisement data bid terminal 13 through the communication line.

  The means 1011 for receiving and storing the viewing record data receives the viewing record data transmitted by the mass media terminal 11. The received viewing storage data is stored in a viewing record DB 1071, which will be described later with reference to FIG.

  The CM priority determination means 1012 includes data for specifying a user and data for specifying a CM described later in FIGS. 17 and 19 included in the viewing record data stored in the viewing record DB 1071 described later in FIG. 9 and CM viewing of the user. A process of associating the weighting value according to the number of times and viewing order is performed. The data specifying the user, the data specifying the CM, and the weighting value are associated with each other and stored in the viewing record DB 1071 described later in FIG.

  The means 1013 for receiving and storing advertisement bid data receives advertisement bid data transmitted by the advertisement data bidding terminal 13. The received bid data, advertisement specifying data, and advertisement data are associated with each other and stored in the advertisement DB 1072 described later in FIG.

  The advertisement output priority determination unit 1014 performs a process of associating a bid keyword stored in an advertisement DB 1072 (to be described later with reference to FIG. 13) with data for specifying an advertisement and a weighting value based on a bid amount. The bid keyword and the data specifying the advertisement and the weighting value are associated with each other and stored in the advertisement DB 1072 described later in FIG.

  The means 1015 for receiving the data specifying the user and reading the data specifying the CM receives the data specifying the user from the personal media terminal 12. Based on the received data specifying the user, the viewing record DB 1071 described later in FIG. 9 is searched to read out data specifying the CM.

  The advertisement data matching unit 1016 performs processing for matching a keyword stored in the CMDB of the viewing record DB 1071 described later in FIG. 9 and a keyword stored in the advertisement DB 1072 described later in FIG. The CMDB included in the viewing record DB 1071 described later in FIG. 9 stores data specifying a CM and a keyword in association with each other. In addition, the advertisement DB 1072 described later in FIG. 13 stores the bid keyword and data specifying the advertisement in association with each other. The advertisement data matching unit 1016 searches a CMDB included in the viewing record DB 1071 (to be described later in FIG. 9) with data specifying an associated CM for a predetermined user, reads a keyword, and uses a read keyword to describe a keyword later in FIG. The advertisement DB 1072 is searched to read data specifying the advertisement.

  The advertisement data transmission unit 1017 reads advertisement data indicated by data specifying an advertisement. The read advertisement data is transmitted to the personal media terminal 12 that has transmitted the data for specifying the user.

[Configuration of mass media terminal]
FIG. 2 is a block diagram showing the configuration of the mass media terminal 11 that is part of the system according to an example of the preferred embodiment of the present invention.

  The mass media terminal 11 is connected to the advertisement distribution apparatus 10 through a communication line so that data can be transmitted and received. The means 1111 for receiving the broadcast data receives the broadcast data transmitted from the broadcast station. The means 1112 for outputting broadcast data outputs the data used for viewing out of the broadcast data so that the user can view it. The means 1113 for storing data for specifying the user stores the data for specifying the user of the mass media terminal 11 in a readable manner in advance.

  The means 1114 for transmitting the data specifying the user in association with the broadcast data associates the data specifying the user read from the means 1113 for storing the data specifying the user and the broadcast data received from the means 1111 for receiving the broadcast data. The user's viewing record data is transmitted. The viewing record data includes a user ID that is data for identifying a user stored in a viewing record DB 1071, which will be described later in FIG. 9, a viewing channel, a viewing time, and a CMID that is data for identifying a viewed CM.

[Configuration of personal media terminal]
FIG. 3 is a block diagram showing the configuration of the personal media terminal 12 that is a part of the system according to an example of the preferred embodiment of the present invention.

  The personal media terminal 12 is connected to the advertisement distribution apparatus 10 through a communication line so that data can be transmitted and received. The means 1211 for transmitting data for specifying the user transmits data for specifying the user of the personal media terminal 12 to the advertisement distribution apparatus 10 based on data stored in advance or data based on the ID and password input by the user. The means 1212 for receiving and outputting the advertisement data outputs the advertisement data received from the advertisement distribution apparatus 10 so that the user of the personal media terminal 12 can view the advertisement data.

[Composition of advertising data bidding terminal]
FIG. 4 is a block diagram showing a configuration of the advertisement data bidding terminal 13 that is a part of a system according to an example of the preferred embodiment of the present invention.

  The advertisement data bidding terminal 13 is connected to the advertisement distribution apparatus 10 through a communication line so that data can be transmitted and received. The means 1311 for inputting advertisement bid data accepts the input of advertisement bid data. The means 1312 for transmitting advertisement bid data transmits the bid data received from the means 1311 for inputting advertisement bid data to the advertisement distribution apparatus 10.

[Hardware configuration of advertisement distribution device]
FIG. 5 is a diagram illustrating an example of a hardware configuration of the advertisement distribution apparatus 10 according to an example of the preferred embodiment of the present invention described in FIG. The advertisement distribution apparatus 10 includes a CPU (1) (Central Processing Unit) 1010 (a plurality of CPUs such as CPU (2) 1018 may be added in a multiprocessor configuration), a bus line 1005, communication, and the control unit 101. An I / F 1040, a main memory 1050, a BIOS (Basic Input Output System) 1060, a USB port 1090, an I / O controller 1070, an input unit such as a keyboard and mouse 1100, and a display device 1022 are provided.

  The control unit 101 controls the entire advertisement distribution device 10 and reads and operates various programs for the advertisement distribution device 10 to function as the advertisement distribution device in the storage unit 107 to be described later, whereby each function according to the present invention is performed. Is realized.

  Storage means such as a tape drive 1076, a hard disk 1074, an optical disk drive 1077, and a semiconductor memory 1079 can be connected to the I / O controller 1070.

  The BIOS 1060 stores a boot program executed by the control unit 101 when the advertisement distribution apparatus 10 is activated, a program depending on the hardware of the advertisement distribution apparatus 10, and the like.

  The hard disk 1074 constituting the storage unit 107 stores various programs for the advertisement distribution apparatus 10 to function as the advertisement distribution apparatus 10 and programs for executing the functions of the present invention, and further configures various databases as necessary. Is possible.

  As the optical disk drive 1077, for example, a DVD-ROM drive, a CD-ROM drive, a DVD-RAM drive, a CD-RW drive, or the like can be used. In this case, the optical disk 1078 corresponding to each drive is used. A program or data can be read from the optical disk 1078 by the optical disk drive 1077 and provided to the main memory 1050 or the hard disk 1074 via the I / O controller 1070. Similarly, the tape medium 1075 corresponding to the tape drive 1076 can be used mainly for backup.

  The program provided to the advertisement distribution apparatus 10 is provided by being stored in a recording medium such as the hard disk 1074, the optical disk 1078, or a memory card. This program may be read from the recording medium via the I / O controller 1070 or downloaded via the communication I / F 1040 to be installed and executed in the advertisement distribution apparatus 10.

  The aforementioned program may be stored in an internal or external storage medium. Here, as a storage medium constituting the storage unit 107, in addition to the hard disk 1074, the optical disk 1078, or the memory card, a magneto-optical recording medium such as an MD, or a tape medium 1075 can be used. Further, a storage device such as a hard disk 1074 or an optical disk library provided in a server system connected to a dedicated communication line or the Internet may be used as a recording medium, and the program may be provided to the advertisement distribution apparatus 10 via the communication line. .

  Here, the display device 1022 displays a screen for accepting data input to the administrator of the advertisement distribution device 10 or displays a calculation processing result screen by the advertisement distribution device 10. CRT) and display devices such as a liquid crystal display (LCD).

  Here, the input means receives an input by the administrator of the advertisement distribution apparatus 10, and may be configured by a keyboard and a mouse 1100 or the like.

  The communication I / F 1040 is a network adapter that enables the advertisement distribution apparatus 10 to be connected to a terminal via a dedicated network or a public network. The communication I / F 1040 may include a modem, a cable modem, and an Ethernet (registered trademark) adapter.

  In the above example, the advertisement distribution apparatus 10 has been mainly described. However, the functions described above can be realized by installing a program in a computer and causing the computer to operate as the advertisement distribution apparatus 10. Therefore, the functions realized by the advertisement distribution apparatus 10 described as an embodiment in the present invention are executed by executing the above-described method by the computer, or by introducing the above-described program into the computer and executing it. Is also feasible.

  In addition, although the information provision service of this embodiment was comprised so that it might be implement | achieved by the advertisement delivery apparatus 10, the structure of the advertisement delivery apparatus 10 is not restricted to this, For example, the above-mentioned function is implement | achieved in one advertisement delivery apparatus 10 Alternatively, it may be appropriately divided into a plurality of advertisement distribution apparatuses 10 for each function.

[Hardware configuration of mass media terminal]
FIG. 6 is a diagram illustrating an example of a hardware configuration of the mass media terminal 11 according to an example of the preferred embodiment of the present invention described with reference to FIG. The mass media terminal 11 includes a broadcast receiving unit (terrestrial digital tuner or the like) 1130, a CPU (1) 1110 constituting a control unit 111 (a plurality of CPUs such as a CPU 1115 may be added in a multiprocessor configuration), a bus line 1105 , A communication I / F 1140, a main memory 1150, a data storage unit 1135 for specifying a user, a decoder 1131, and a display device 1132.

  Broadcast receiving means (terrestrial digital tuner or the like) 1130 receives broadcast data. In addition, the communication I / F 1140 is a network for enabling the mass media terminal 11 to be connected to the terminal via a memory card reader and a dedicated network or public network that are communicably connected to the data storage unit 1135 that identifies the user. An interface that includes an adapter. The communication I / F 1140 may include a modem, a cable modem, an Ethernet (registered trademark) adapter, and an IC card reader.

  The program provided to the mass media terminal 11 is stored in the main memory 1150 and provided.

  Here, the display device 1132 outputs broadcast data decoded by the decoder 1131 so as to be viewable to the user, and includes a display device such as a cathode ray tube display device (CRT) or a liquid crystal display device (LCD).

  More specifically, the mass media terminal 11 described above is realized as, for example, a television having means for connecting to a communication network, means for transmitting data for specifying a user, means for outputting a CM so as to be viewable. Can do.

  In addition, although the advertisement delivery system of this embodiment was comprised so that it might be implement | achieved by one mass media terminal 11, a system configuration is not restricted to this, There may be several mass media terminals 11. FIG.

[Hardware configuration of personal media terminal]
FIG. 7 is a diagram showing an example of a hardware configuration of the personal media terminal 12 according to an example of the preferred embodiment of the present invention described in FIG. The personal media terminal 12 includes a CPU (1) 1210 (a plurality of CPUs such as CPU (2) 1213 may be added in a multiprocessor configuration) constituting the control unit 121, a bus line 1205, a communication I / F 1240, a main A memory 1250, a data storage unit 1270 for specifying a user, and a display device 1222 are provided.

  The communication I / F 1240 is a network for connecting the personal media terminal 12 to a data storage unit 1270 that stores data for specifying a user so that the personal media terminal 12 can communicate with the terminal via a dedicated network or a public network. -An interface that includes an adapter. The communication I / F 1240 may include a telephone line, a modem, a cable modem, an Ethernet (registered trademark) adapter, and a memory card reader.

  The program provided to the personal media terminal 12 is stored in the main memory 1250 and provided.

  Here, the display device 1222 outputs advertisement data received from the communication line so that the user can view it, and includes a display device such as a cathode ray tube display device (CRT) or a liquid crystal display device (LCD).

  Specifically, the personal media terminal 12 described above is, for example, a personal computer having means for connecting to a communication network, means for transmitting data for specifying a user, means for receiving advertisement data and outputting it to the user for viewing. , PDA (Personal Data Assistant), game machine, mobile phone, and the like.

  In addition, although the advertisement delivery system of this embodiment was comprised so that it might implement | achieve with one personal media terminal 12, a system configuration is not restricted to this, There may be several personal media terminals 12. FIG.

[Hardware configuration of advertisement data bidding terminal]
The advertisement data bidding terminal 13 can be realized by the same configuration as the advertisement distribution device 10.

  FIG. 8 is a flowchart showing the flow of advertisement distribution processing in the advertisement distribution system according to an example of the preferred embodiment of the present invention.

  In step S1, the mass media terminal 11 receives broadcast data. Specifically, for example, the broadcast receiving means (terrestrial digital tuner or the like) 1130 receives broadcast data including image information, audio information, channel information, time information, and CMID.

  In step S <b> 2, the mass media terminal 11 transmits the viewing record data in association with the broadcast data and the data specifying the user. Specifically, for example, the control unit 111 decodes viewing data out of broadcast data by the decoder 1131 and displays it on the display device 1132. Among the decoded broadcast data, the channel information related to the viewing record, the viewing time calculated from the time information, the CMID which is the ID number for identifying the CM, and the data storage unit 1135 for identifying the user. A user ID, which is data for identifying a user read from an IC card or the like, is associated and transmitted as viewing record data from the communication I / F 1140 to the advertisement distribution apparatus 10 through a communication line.

  In step S <b> 3, the advertisement distribution device 10 receives viewing record data from the mass media terminal 11. Specifically, for example, the communication I / F 1040 receives viewing record data in which image information, audio information, channel information, viewing time, CMID and user ID are associated with each other through a communication line. The reception may be performed, for example, every predetermined time, or may be performed when any of channel, time, and CMID changes, and when the mass media terminal 11 is turned off, the mass media terminal 11 is turned on. The viewing record data accumulated during the turn-on may be received by the communication I / F 1040. While the display device 1122 of the mass-media terminal 11 is turned off, the mass-media terminal 11 is turned on. The stored viewing record data may be received by the communication I / F 1040.

  In step S4, the advertisement distribution apparatus 10 stores the data specifying the user and the data specifying the CM in association with each other. Specifically, for example, the control unit 101 associates the received user ID with the viewing record data in which the channel information, the viewing time, and the CMID are associated with each other in FIG. This is stored in a viewing record DB 1071 described later.

[Viewing record DB]
FIG. 9 shows a viewing record DB 1071 according to an example of the preferred embodiment of the present invention. The viewing record DB 1071 manages a data table that stores channel information, viewing time, CMID, and user ID in association with each other. The viewing record DB 1071 stores the user ID, channel information, viewing time, and CMID in association with each other.

[CMDB]
FIG. 10 shows a CMDB according to an example of the preferred embodiment of the present invention. The CMDB manages a data table that stores CMIDs and keywords in association with each other.

  The advertisement distribution apparatus 10 stores the CMID and the keyword related to the CM in association with each other in the CMDB. The keyword may be input by the administrator of the advertisement distribution apparatus 10 via an administrator terminal connected to the advertisement distribution apparatus 10 via a communication line, or the advertisement distribution apparatus 10 includes image data or audio data included in the CM. Etc. may be input after analysis. Specifically, in the data table, for example, a CM with a CMID of XXX is a car CM, and keywords such as “car”, “XX car”, “new model ΔΔ”,. . CMs with a CMID of PPP are insurance CMs, and keywords such as “insurance”, “xx maritime”, “cancer insurance □□”.

  FIG. 11 is a flowchart showing the flow of the advertisement distribution process in the advertisement distribution system according to an example of the preferred embodiment of the present invention, following FIG.

  In step S11, the advertisement distribution apparatus 10 accepts a bid for advertisement data for a keyword related to the CM. Specifically, for example, the control unit 101 transmits data indicating a bid keyword that is a keyword for bidding from the communication I / F 1040 to the advertisement data bidding terminal 13 through the communication line, and bids to the communication I / F 1040 through the communication line. Receive monetary data and advertising data.

  In step S12, the advertisement data bidding terminal 13 accepts input of bid data. Specifically, for example, the control unit 101 of the advertisement data bidding terminal 13 receives data indicating a bid keyword via the communication line to the communication I / F 1040 of the advertisement data bidding terminal 13. Data indicating the received bid keyword is displayed on the display device 1022 of the advertisement data bidding terminal 13, and the displayed bid keyword is bid. Bid data input by a bidder who bids is accepted from the keyboard / mouse 1100 of the advertisement data bidding terminal 13, and the advertisement data is read from the storage unit 107 of the advertisement data bidding terminal 13. The accepted bid data and the read advertisement data are transmitted from the communication I / F 1040 of the advertisement data bidding terminal 13 to the advertisement distribution apparatus 10 through the communication line.

  In step S13, the advertisement data bidding terminal 13 transmits bid data. Specifically, for example, the control unit 101 of the advertisement data bidding terminal 13 transmits the accepted bid amount data and advertisement data from the communication I / F 1040 of the advertisement data bidding terminal 13 to the advertisement distribution apparatus 10 through a communication line.

  In step S14, the advertisement distribution apparatus 10 stores data specifying the advertisement in association with the keyword. Specifically, for example, the control unit 101 associates bid keywords, bidder advertisement data, advertisement IDs, and weighting values that increase as the bid amount increases, and stores them in the advertisement DB 1072 described later in FIG.

[Bid screen]
FIG. 12 is a diagram showing a display of a bid screen on the advertisement data bidding terminal 13. In the upper part of the screen, keywords that are keywords to be bid are displayed. Next, the current bid price, which is the current bid price, is displayed. Next, enter the amount in the text box for inputting the bid amount for the bidder to bid for the current price (in this example, when bidding at 600,000 yen against the current amount: 500,000 yen) Is shown). Next, the advertisement ID is input in the text box for inputting the advertisement ID associated with the advertisement data (in this example, the case where the advertisement ID: S01 is input is shown). The remaining time for bidding is then displayed. The bidder's ID is then displayed. Next, the bidder inputs the URL (Uniform Resource Locator) of the Web page on the WWW (World Wide Web) to be advertised into the text box of the link destination URL. Further, a location where image data used for the banner is stored is input (in this example, \\ banner \ XXX.gif is specified). In the lower right of the screen, a bid button for transmitting bid data and a clear button for clearing the input items are displayed after the above input is performed.

[Advertising DB]
FIG. 13 is an advertisement DB according to an example of the preferred embodiment of the present invention. The advertisement DB manages bid keywords and advertisement IDs in association with each other. Each advertisement ID is given a weighting value. The weighting value represents an amount when the highest bid amount is 100. Not limited to this, the weighting value may be determined by various methods depending on whether the CMID is selected according to the order of the weighting values described above or the weighting value is used as the frequency of selection of the CMID.

  FIG. 14 is a flowchart showing the flow of the advertisement distribution process in the advertisement distribution system according to an example of the preferred embodiment of the present invention, following FIG.

  In step S21, the personal media terminal 12 transmits data specifying the user. Specifically, for example, the control unit 121 reads the user ID from the data storage unit 1270 that identifies the user, and transmits the user ID from the communication I / F 1240 to the advertisement distribution apparatus 10 through the communication line.

  In step S22, the advertisement distribution apparatus 10 receives data specifying the user from the personal media terminal 12, and reads data specifying the CM viewed by the user. Specifically, for example, the control unit 101 receives the user ID through the communication line to the communication I / F 1040. The viewing record DB 1071 is searched with the received user ID, and the CMID associated with the received user ID is read.

  In step S23, the advertisement distribution apparatus 10 reads data specifying an advertisement associated with the keyword related to the CM. Specifically, for example, the control unit 101 retrieves the bid keyword by searching the viewing record DB 1071 using the read CMID. The advertisement DB 1072 is searched for the read bid keyword, and the advertisement ID, which is data for specifying the advertisement according to the weighted numerical value, is read. The advertisement IDs may be read out in descending order of the keyword weighting numerical values, or the advertisement IDs may be read out in descending order of the keyword weighting numerical values.

  In step S24, the advertisement delivery apparatus 10 transmits the advertisement data indicated by the data specifying the advertisement to the personal media terminal 12 that has transmitted the data specifying the user. Specifically, for example, the control unit 101 reads out advertisement data by the read advertisement ID and transmits the advertisement data to the personal media terminal 12 from the communication I / F 1040 through a communication line.

  In step S25, the personal media terminal 12 receives and outputs advertisement data. Specifically, for example, the control unit 121 displays advertisement data received via the communication line in the communication I / F 1210 on the display device 1222.

  FIG. 15 is a diagram showing a display example on the mass media terminal 11 and the personal media terminal 12 of the present invention.

  First, the mass media terminal 11 displays the CM 2001. A user who views the displayed CM is urged to consume. The mass media terminal 11 displaying the CM 2001 transmits the user ID and the viewing record data to the advertisement distribution apparatus 10. The advertisement distribution apparatus 10 that has received the user ID and the viewing record data stores the user ID and the viewing record data in the viewing record DB 1071 in association with each other. The advertisement distribution apparatus 10 that stores the user ID and the viewing record data in the viewing record DB 1071 in association with each other stores the bid keyword “new ΔΔ” associated with the advertisement ID and the advertisement data by bidding based on the viewing fact of the user's CM. Read, search the advertisement DB 1072 by the keyword “new type ΔΔ”, and read the advertisement ID (in this example, for example, “S01” with the highest weighting). On the other hand, a user whose consumption desire is urged by the CM operates the browser with the personal media terminal 12 in which the user ID is stored in advance for the purpose not related to the CM, and displays the display screen 2010 that is not related to the CM 2001. The user ID is transmitted from the personal media terminal 12 displaying the screen to the advertisement distribution apparatus 10. The advertisement distribution apparatus 10 that has received the user ID transmits advertisement data associated with the read advertisement ID to the personal media terminal 12. The personal media terminal 12 that has received the advertisement data displays an advertisement banner 2020 that is advertisement data. The displayed advertisement banner 2020 is related to the CM viewed by the user. A user who has been urged to consume by a CM selects an advertisement banner related to the CM viewed by the user, browses product information, and may increase the desire for consumption, thereby realizing more effective advertisement distribution. be able to. More specifically, as shown in this example, the user who saw the CM of the car “New △△” shows the campaign advertisement (advertising ID “S01”) of “New △△” from the nearest dealer. And effective.

[Another First Example of Processing Flow of Advertisement Distribution Device]
FIG. 16 is a flowchart showing the flow of processing of the advertisement distribution device 10 in the advertisement distribution system according to another first example of the preferred embodiment of the present invention.

  In step S <b> 31, the advertisement distribution device 10 receives viewing record data from the mass media terminal 11. Specifically, for example, the communication I / F 1040 receives viewing record data in which image information, audio information, channel information, viewing time, CMID and user ID are associated with each other through a communication line. For example, reception may be performed every predetermined time, or may be performed when any of channel, time, and CMID changes. When the mass media terminal 11 is turned off, the mass media terminal 11 is turned on. The viewing record data accumulated during the period may be received by the communication I / F 1040. The viewing / listening accumulated while the mass media terminal 11 is turned on while the display device 1122 of the mass media terminal 11 is turned off. The recording data may be received by the communication I / F 1040.

  In step S32, the advertisement distribution apparatus 10 stores the data specifying the user, the data specifying the CM, and the weighting value according to the CM viewing order in association with each other. Specifically, for example, the control unit 101 associates the received user ID with the viewing record data that associates the channel information, the viewing time, and the CMID with the user ID, the channel information, the viewing time, the CMID, and the CM viewing order. It is stored in the viewing record DB 1071. A CMID weighting value is determined based on the CM viewing order, and a large weighting value is associated with a new CMID in the viewing order.

  In step S33, the advertisement delivery apparatus 10 accepts a bid for advertisement data for a keyword related to the CM. Specifically, for example, the control unit 101 transmits data indicating a bid keyword that is a keyword for bidding from the communication I / F 1040 to the advertisement data bidding terminal 13 through the communication line, and bids to the communication I / F 1040 through the communication line. Receive data and advertising data. For example, the bid start amount of the related keyword may be determined by the weighting value to which the CMID is assigned, and the bidding order of the related keyword may be determined by the weighting value to which the CMID is assigned.

  In step S34, the advertisement distribution apparatus 10 stores data specifying an advertisement in association with the keyword. Specifically, for example, the control unit 101 stores the bid keyword, the bidder's advertisement data, the advertisement ID, and a weighting value that increases as the bid price increases in the advertisement DB 1072 in association with each other.

  In step S35, the advertisement distribution apparatus 10 receives data specifying the user from the personal media terminal 12, and reads data specifying the CM viewed by the user. Specifically, for example, the control unit 101 receives the user ID through the communication line to the communication I / F 1040. The viewing record DB 1071 is searched with the received user ID, and the CMID associated with the received user ID is selected and read according to the CMID weighting value. The selection based on the weighting value may be read in order of increasing value, or the CMID having a larger value may be read with higher probability.

  In step S36, the advertisement distribution apparatus 10 reads data specifying an advertisement associated with the keyword related to the CM. Specifically, for example, the control unit 101 retrieves the bid keyword by searching the viewing record DB 1071 using the read CMID. The advertisement DB 1072 is searched for the read bid keyword, and the advertisement ID, which is data for specifying the advertisement according to the weighted numerical value, is read. The advertisement IDs may be read out in descending order of the keyword weighting numerical values, or the advertisement IDs may be read out in descending order of the keyword weighting numerical values.

  In step S37, the advertisement distribution apparatus 10 transmits the advertisement data indicated by the data specifying the advertisement to the personal media terminal 12 that has transmitted the data specifying the user. Specifically, for example, the control unit 101 reads out advertisement data by the read advertisement ID and transmits the advertisement data to the personal media terminal 12 from the communication I / F 1040 through a communication line.

[Weight by CMID viewing order]
FIG. 17 is a data table in which the user ID in the advertisement delivery apparatus 10 when receiving the viewing record data shown in FIG. 9 is associated with the CMID weighting according to the CM viewing order of the user. Each CMID is assigned a weighting value. In FIG. 9, since the viewing time is newer in the lower row of data, the weight of CMID for user ID: AAA is the largest in QQQ, and decreases in the order of XXX and PPP. The weighting value is halved to 50 and 25 for each viewing order, with the CMID having the newest viewing order being 100. Not limited to this, the CMIDs may be read out in descending order of the keyword weighting numerical values, or the CMIDs may be read out in descending order of the keyword weighting numerical values, and are determined in different ways depending on the purpose of weighting. Good.

[Another second example of processing flow of advertisement distribution apparatus]
FIG. 18 is a flowchart showing a processing flow of the advertisement distribution device 10 in the advertisement distribution system according to another second example of the preferred embodiment of the present invention.

  In step S <b> 41, the advertisement distribution device 10 receives viewing record data from the mass media terminal 11. Specifically, for example, the communication I / F 1040 receives viewing record data in which image information, audio information, channel information, viewing time, CMID, and user ID are associated with each other via a communication line. The reception may be performed, for example, every predetermined time, or may be performed when any of channel, time, and CMID changes, and when the mass media terminal 11 is turned off, the mass media terminal 11 is turned on. The viewing record data accumulated during the turn-on may be received by the communication I / F 1040. While the display device 1122 of the mass-media terminal 11 is turned off, the mass-media terminal 11 is turned on. The stored viewing record data may be received by the communication I / F 1040.

  In step S42, the advertisement distribution apparatus 10 stores the data specifying the user, the data specifying the CM, and the weighting value based on the number of CM viewing times in association with each other. Specifically, for example, the control unit 101 associates the received user ID with the viewing record data in which the channel information, the viewing time, and the CMID are associated, and associates the user ID, the channel information, the viewing time, the CMID, and the CM viewing frequency. And stored in the viewing record DB 1071. A CMID weighting value is determined based on the number of CM viewing times, and a large weighting value is associated with a CMID having a large number of viewing times.

  In step S43, the advertisement distribution apparatus 10 accepts a bid for advertisement data for a keyword related to the CM. Specifically, for example, the control unit 101 transmits data indicating a bid keyword that is a keyword for bidding from the communication I / F 1040 to the advertisement data bidding terminal 13 through the communication line, and transmits the bid data to the communication I / F 1040 through the communication line. And receiving advertisement data. For example, the bid start amount of the related keyword may be determined by the weighting value to which the CMID is assigned, and the bidding order of the related keyword may be determined by the weighting value to which the CMID is assigned.

  In step S44, the advertisement distribution apparatus 10 stores data specifying the advertisement in association with the keyword. Specifically, for example, the control unit 101 stores the bid keyword, the bidder's advertisement data, the advertisement ID, and a weighting value that increases as the bid price increases in the advertisement DB 1072 in association with each other.

  In step S45, the advertisement distribution apparatus 10 receives data specifying the user from the personal media terminal 12 and reads data specifying the CM viewed by the user. Specifically, for example, the control unit 101 receives the user ID through the communication line to the communication I / F 1040. The viewing record DB 1071 is searched with the received user ID, and the CMID associated with the received user ID is selected and read according to the CMID weighting value. The selection based on the weighting value may be read in order of increasing value, or the CMID having a larger value may be read with higher probability.

  In step S46, the advertisement distribution apparatus 10 reads data specifying an advertisement associated with a keyword related to the CM. Specifically, for example, the control unit 101 retrieves the bid keyword by searching the viewing record DB 1071 using the read CMID. The advertisement DB 1072 is searched for the read bid keyword, and the advertisement ID, which is data for specifying the advertisement according to the weighted numerical value, is read. The advertisement IDs may be read out in descending order of the keyword weighting numerical values, or the advertisement IDs may be read out in descending order of the keyword weighting numerical values.

  In step S47, the advertisement distribution apparatus 10 transmits the advertisement data indicated by the data specifying the advertisement to the personal media terminal 12 that has transmitted the data specifying the user. Specifically, for example, the control unit 101 reads out advertisement data by the read advertisement ID and transmits the advertisement data to the personal media terminal 12 from the communication I / F 1040 through a communication line.

[Weighting by CMID viewing frequency]
FIG. 19 is a data table in which the user ID in the advertisement distribution apparatus 10 when receiving the viewing record data shown in FIG. 9 is associated with the weight of the CMID based on the number of CM viewing times of the user. Each CMID is assigned a weighting value. In FIG. 9, the number of viewings of the AAA CM is such that the CMID XXX is viewed twice, the QQQ CM is viewed once, and the PPP CM is viewed once. Therefore, the weight of CMID with respect to AAA with the user ID is the largest in XXX. Next to XXX, PPP and QQQ have a weight equal to and smaller than the weight of XXX. The weighting value is halved to 50 for each rank when the CMID with the highest number of viewing times is 100 and the CMID is ranked in order of the number of times. Not limited to this, the CMIDs may be read out in descending order of the numerical values of the keyword weights, or the CMIDs may be read out in descending order of the numerical values of the keyword weights, and may be determined by different methods depending on the application.

  As mentioned above, although embodiment of this invention was described, this invention is not restricted to embodiment mentioned above. The effects described in the embodiments of the present invention are only the most preferable effects resulting from the present invention, and the effects of the present invention are limited to those described in the embodiments of the present invention. is not.

It is a block diagram showing the whole structure of the system which concerns on an example of suitable embodiment of this invention. It is a block diagram showing the structure of the mass media terminal 11 which is a part of system which concerns on an example of suitable embodiment of this invention. It is a block diagram showing the structure of the personal media terminal 12 which is a part of system based on an example of suitable embodiment of this invention. It is a block diagram showing the structure of the advertisement data bid terminal 13 which is a part of the system which concerns on an example of suitable embodiment of this invention. It is a figure which shows an example of the hardware constitutions of the advertisement delivery apparatus 10 which concerns on an example of suitable embodiment of this invention demonstrated in FIG. It is a figure which shows an example of the hardware constitutions of the mass media terminal 11 which concerns on an example of suitable embodiment of this invention demonstrated in FIG. It is a figure which shows an example of the hardware constitutions of the personal media terminal 12 which concerns on an example of suitable embodiment of this invention demonstrated in FIG. It is a flowchart which shows the flow of the advertisement delivery process in the advertisement delivery system which concerns on an example of suitable embodiment of this invention. 10 shows a viewing record DB 1071 according to an example of a preferred embodiment of the present invention. 2 shows a CMDB according to an example of a preferred embodiment of the present invention. FIG. 9 is a flowchart illustrating the flow of advertisement distribution processing in the advertisement distribution system according to an example of the preferred embodiment of the present invention, following FIG. 8. It is a figure which shows the display of the bid screen in the advertisement data bid terminal. It is advertisement DB which concerns on an example of suitable embodiment of this invention. FIG. 12 is a flowchart illustrating a flow of advertisement distribution processing in the advertisement distribution system according to an example of the preferred embodiment of the present invention, following FIG. 11. It is a figure which shows the example of a display in the mass media terminal 11 and the personal media terminal 12 of this invention. It is a flowchart which shows the flow of a process of the advertisement delivery apparatus 10 in the advertisement delivery system which concerns on the other 1st example of preferable embodiment of this invention. FIG. 10 is a data table in which the user ID in the advertisement distribution apparatus 10 when receiving the viewing record data shown in FIG. 9 is associated with the CMID weighting according to the CM viewing order of the user. It is a flowchart which shows the flow of a process of the advertisement delivery apparatus 10 in the advertisement delivery system which concerns on the other 2nd example of suitable embodiment of this invention. 10 is a data table in which the user ID in the advertisement distribution apparatus 10 when receiving the viewing record data shown in FIG. 9 is associated with the weighting of the CMID according to the number of CM viewing times of the user.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 Advertisement delivery apparatus 11 Mass media terminal 12 Personal media terminal 13 Advertising data bidding terminal 101 Control part 1074 of an advertisement delivery apparatus 10 Hard disk 1135 Data storage part which identifies the user of the mass media terminal 11 1132 Display apparatus 1270 of the mass media terminal 11 Personal Data storage unit 1222 for identifying user of media terminal 12 Display device of personal media terminal 12

Claims (7)

An advertisement distribution device connected to a mass media terminal and a personal media terminal via a communication line so as to be able to transmit and receive data,
Receiving means for receiving viewing record data transmitted by the mass media terminal via the communication line;
Viewing record data storage means for storing, in association with each other, data specifying a user and data specifying a CM viewed by the user on the mass media terminal, included in the viewing record data received by the receiving means;
Means for accepting a bid for an advertisement for a keyword related to a CM output by the mass media terminal;
Advertisement data storage means for storing data specifying the received advertisement in association with the keyword;
Means for reading out data specifying a CM viewed by the specified user from the mass media terminal from the viewing record data storage means in response to receiving data specifying the user transmitted by the personal media terminal; ,
Means for reading out data identifying an advertisement associated with a keyword associated with the identified CM from the advertisement data storage means;
The advertisement data indicating data identifying the advertisement that read, e Bei and transmission means for transmitting to the personal media terminal identified the user,
The advertisement data is data for causing a browser to display a banner advertisement in the personal media terminal,
The advertisement distribution apparatus , wherein the keyword is a bid keyword for associating the banner advertisement with a CM . In response to receiving data specifying the user transmitted by the personal media terminal, the plurality of CMs that the specified user has viewed from the mass media terminal within a predetermined period are specified from the viewing record data storage means Means for reading out the data to be
Means for reading a plurality of advertisement data associated with keywords respectively associated with the plurality of specified CMs from the advertisement data storage means;
The advertisement delivery apparatus according to claim 1, wherein the transmission unit transmits advertisement data indicated by the read data specifying the plurality of advertisements to the specified personal media terminal of the user. Based on the viewing record data, the number of times that the user has watched the CM on the mass media terminal is aggregated, and the CM is prioritized in descending order of the number of times the user has watched and associated with the data that identifies the user. And further storing means
The transmission means transmits the advertisement data indicated by the data specifying the read advertisement to the specified personal media terminal of the user from the one associated with the keyword related to the CM with the higher priority. Item 4. The advertisement distribution device according to Item 1. A bid amount storage means for associating and storing the bid amount with the data for specifying the advertisement;
Means for prioritizing and storing the data for identifying the read advertisements in descending order of bid amounts;
The transmission unit, an advertisement data indicating data identifying the read the advertisement, from the highest the priority, and transmits to the personal media terminal of the user identified any of claims 1 to 3 The advertisement distribution device described. The order in which the user views CMs on the mass media terminal is specified based on the viewing record data, and the CM is prioritized in the order of the order in which the user has viewed the CMs, and is associated with the data for specifying the users. And further storing means
The transmission means transmits the advertisement data indicated by the data specifying the read advertisement to the specified personal media terminal of the user from the one associated with the keyword related to the CM with the higher priority. The advertisement distribution device according to any one of claims 1 to 4. A method in which an advertisement distribution device connected to a mass media terminal and a personal media terminal so as to be able to transmit and receive data via a communication line distributes an advertisement,
The advertisement distribution device receives the viewing record data transmitted by the mass media terminal via a communication line;
Storing, in association with each other, data specifying a user and data specifying a CM viewed by the user on the mass media terminal included in the received viewing record data;
Receiving a bid for advertisement data for a keyword related to CM output by the mass media terminal;
Storing data identifying the received advertisement in association with the keyword;
In response to receiving data identifying a user transmitted by a personal media terminal, reading data identifying a CM viewed by the identified user from the mass media terminal;
Retrieving data identifying an advertisement associated with a keyword associated with the identified CM;
The advertisement data indicating data identifying the advertisement that read, see contains and sending to the personal media terminal identified the user,
The advertisement data is data for causing a browser to display a banner advertisement in the personal media terminal,
The advertisement distribution method , wherein the keyword is a bid keyword for associating the banner advertisement with a CM . An advertisement distribution system including a mass media terminal, a personal media terminal, an advertisement data bidding terminal, and an advertisement distribution device connected via a communication line,
The mass media terminal is
Means for receiving broadcast data;
Means for outputting broadcast data in a viewable manner;
Means for storing data identifying the user;
Means for transmitting viewing record data in association with data for specifying the user and data for specifying CM output to the user,
The advertisement distribution device includes:
Receiving means for receiving viewing record data transmitted by the mass media terminal via the communication line;
Viewing record data storage means for storing, in association with each other, data specifying a user and data specifying a CM viewed by the user on the mass media terminal included in the viewing record data received by the receiving means; Prepared,
The advertising data bidding terminal
Means for accepting an input of advertisement bid data for a keyword related to CM output by the mass media terminal;
Means for transmitting bid data of the advertisement,
The advertisement distribution device receives the bid data transmitted by the advertisement data bidding terminal;
Advertisement data storage means for storing data specifying an advertisement included in the bid data in association with the keyword;
The personal media terminal is
Means for transmitting data specifying a user to the advertisement distribution device via the communication line;
In response to receiving the data specifying the user transmitted by the personal media terminal, the advertisement distribution device reads data specifying the CM associated with the specified user from the viewing record data storage unit CM reading means;
Means for reading out data identifying an advertisement associated with a keyword associated with the identified CM from the advertisement data storage means;
Transmission means for transmitting the advertisement data indicated by the data specifying the read advertisement to the personal media terminal of the specified user,
The personal media terminal receives the advertisement data via the communication line;
Means for displaying a banner advertisement based on the advertisement data in a browser ;
The advertisement distribution system , wherein the keyword is a bid keyword for associating the banner advertisement with a CM .

Images