CN107025237A - A kind of page clicks on the generation method and system of distribution map - Google Patents
A kind of page clicks on the generation method and system of distribution map Download PDFInfo
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- CN107025237A CN107025237A CN201610070622.0A CN201610070622A CN107025237A CN 107025237 A CN107025237 A CN 107025237A CN 201610070622 A CN201610070622 A CN 201610070622A CN 107025237 A CN107025237 A CN 107025237A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
- G06F16/24—Querying
- G06F16/245—Query processing
- G06F16/2458—Special types of queries, e.g. statistical queries, fuzzy queries or distributed queries
- G06F16/2462—Approximate or statistical queries
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/951—Indexing; Web crawling techniques
Abstract
The invention discloses the generation method and system that a kind of page clicks on distribution map, this method includes：Step 1, the display page at collection of server different user end clicks on behavioral data, and the click behavioral data includes clicked on element and element path；Step 2, it is the click behavioral data is associated with page access data；Step 3, server is retrieved according to filter information to page access data, is obtained target pages and is accessed data, and a pair target corresponding with target pages access data is clicked on behavioral data and counted；Step 4, statistical result of the display corresponding to the element path.The present invention is to the statistics of number of clicks using element path as foundation, even if then arranged of the website designer as needed to the element in the page is changed, then the number of clicks statistics for identity element remains to lasting calculating, it is ensured that the accuracy of statistics.
Description
Technical field
The present invention relates to website browsing analysis field, more particularly to a kind of page clicks on distribution map generalization side
Method and system.
Background technology
With the popularization of network, the arrival in big data epoch, website visiting amount is increased, to page access
PV is monitored analysis, can be better understood by the behavior that user accesses website, while being also analyzing web site
Browse situation and reliable data basis is provided, provide optimization design for website, more accurately meet user's need
Ask that there is provided sensing.
For website designer, if it is possible to be available for clicking in the grasp of clear and definite, the page
True click volume of the element obtained in user's navigation process, then it will be seen that the point of interest of user, is obtained
True feedback data of the family to current page is taken, then helps and the page is improved.
Some current click on the prior art of statistics, are to carry out number of clicks for the position clicked on every time
Statistics, still, website designer may be carried out to the position of each element in the page at any time as needed
Change, once then element position changes, number of clicks statistics is accomplished by separately calculating, and causes substantially
For the click data of same element, it is impossible to be overlapped statistics, it is impossible to which presentation user is for first in website
The overall click situation of element, data refers to value obtained by reduction.
So, if in the case where element position changes, additionally it is possible to which the situation that is clicked to element is entered
Row is counted and grasped, then the developing direction as industry, as urgent problem to be solved.
The content of the invention
Present invention solves the technical problem that being, in the case that the element position in the page changes, also
Accurate statistics can be carried out to the situation that is clicked of element.
To solve the above problems, the invention discloses the generation method that a kind of page clicks on distribution map, this method
Including：
Step 1, the display page at collection of server different user end clicks on behavioral data, the click behavior number
According to element and element path including being clicked on；
Step 2, it is the click behavioral data is associated with page access data；
Step 3, server is retrieved according to filter information to page access data, obtains page object interview
Data are asked, a pair target corresponding with target pages access data is clicked on behavioral data and counted；
Step 4, statistical result of the display corresponding to the element path.
The statistical result includes：For same element path be clicked number of times or this is clicked number of times and accounts for page
The percentage of the total number of clicks in face.
Methods described also includes：The loading page corresponding with the filter information, is determined corresponding to the element path
Position of the element in the page, the statistical result is shown at the position.
Colored border is set at the position of the element or is highlighted.
Methods described also includes：The statistics list of display one, title or ID of the list including all elements,
The type of element, it is clicked number of times and the number of clicks accounts for the percentage of the total number of clicks of the page.
Methods described also includes：It is corresponding with the row data when the data line in the statistics list of this in choosing
Element is highlighted.
The display page includes webpage or APP display interface.
The step 1 further comprises：By the script file being arranged in the display page of user terminal, obtain
The click behavioral data of each user terminal, user terminal sends the click behavioral data to the server.
Distribution map generalization system is clicked on the invention also discloses a kind of page, the system includes：
Collector unit, should for causing the display page at collection of server different user end to click on behavioral data
Clicking on behavioral data includes clicked on element and element path；
Associative cell, for the click behavioral data is associated with page access data；
Statistic unit, for causing server to be retrieved according to filter information to page access data, is obtained
Target pages access data, and a pair target corresponding with target pages access data is clicked on behavioral data and carried out
Statistics；
Display unit, for showing the statistical result corresponding to the element path.
The statistical result includes：For same element path be clicked number of times or this is clicked number of times and accounts for page
The percentage of the total number of clicks in face.
The system also includes loading unit, for loading the page corresponding with the filter information, determines this yuan
Position of the element in the page corresponding to plain path, shows the statistical result at the position.
The loading unit sets colored border or is highlighted at the position of the element.
The system also includes list display unit, and for showing that one counts list, the list includes all members
The title or ID, the type of element of element, it is clicked number of times and the number of clicks accounts for the total number of clicks of the page
Percentage.
The system also includes highlighted unit, for when the data line in the statistics list of this in choosing so that
Element corresponding with the row data is highlighted.
The display page includes webpage or APP display interface.
The collector unit further comprises script unit, for by being arranged in the display page of user terminal
Script file, obtains the click behavioral data of each user terminal and sends the click behavioral data to the clothes
Business device.
Technical scheme, to the statistics of number of clicks using element path as foundation, even if then website is set
Meter person is changed to the arranged of the element in the page as needed, then for the click of identity element
Number of times statistics remains to lasting calculating, it is ensured that the accuracy of statistics.In addition, the present invention is also to statistics
Visual display is carried out so that what user can be clear understands the actual quilt of each element in the page
Click situation, and then give direction for the upgrading of the page.
Brief description of the drawings
Fig. 1 show the schematic network structure of the present invention.
Fig. 2 show a kind of schematic flow sheet of the generation method of page click distribution map of the present invention.
Fig. 3 show the design sketch of the example page of the present invention.
Fig. 4-7 show the design sketch of the page click distribution map of the present invention.
Embodiment
Technical scheme is described below in conjunction with specific embodiment, not as the guarantor to the present invention
Protect the further limitation of scope.
The present invention is used for during page browsing, and the situation that is clicked to the element in the display page carries out standard
Really statistics, is particularly in the case of showing that the element position in the page changes, additionally it is possible to ensure
The accuracy of statistics.
It is as shown in Figure 1 the schematic network structure of the present invention.
One Website server is used to provide at least one display page for supplying user to browse.Multiple user terminals pass through
Network is connected with the Website server, and the plurality of user terminal may include mobile phone, computer, PDA, tablet personal computer
Deng processing terminal, it is not limited.The plurality of user terminal can load the display page in order to which user's progress is clear
Look at.The display page can be webpage or APP display interface.
In order to which the situation that is clicked to the element in the page is counted and statistical result is presented, this
An inquiry server is also set up in invention.
It is illustrated in figure 2 a kind of schematic flow sheet of the generation method of page click distribution map of the present invention.
Step 1, the display page at inquiry collection of server different user end clicks on behavioral data, the click row
The element and element path for including clicking on by data.
The inquiry server is subsequently referred to as server.
In this step, by the script file being arranged in the display page of user terminal, for example
Javascript script files, obtain the click behavioral data of each user terminal, and user terminal clicks on this
Behavioral data is sent to the server.
User often clicks on a certain element for clicking in the page, then corresponds to and produce a click behavioral data,
The click behavioral data includes clicked on element and element path.The element path is described from being clicked
The element traces back to the element that it is traveled through to corresponding root node.A pair of the element and the element path 1
Should.
Step 2, server is associated with page access data by the click behavioral data.
Each click, it is substantially inevitable corresponding with a page access, then such incidence relation is set up,
Also allow for the displaying of follow-up retrieving and retrieval result.
Step 3, server is retrieved according to filter information to page access data, obtains page object interview
Data are asked, a pair target corresponding with target pages access data is clicked on behavioral data and counted.
The manager of website can propose a filter information, and the server by utilizing filter information is to page access number
According to being retrieved.The filter information for example including：Certain width page is within some period, from certain user
Click situation of type etc. is held, the relevant parameter of other common page access may also comprise in the filter information
In.
Server obtains retrieval result according to filter information, that is, determines corresponding target according to filter information
Page access.Due to having been built up incidence relation in step 2, then accessed for target pages, can be with
Know corresponding click behavioral data, behavioral data is clicked on as target.
For example, can then retrieve and be come from as screening conditions in 9 points to 19 points of one day using certain width page
The multiple target pages of different clients are accessed.In a target pages are accessed, it can correspond to and include to the page
In different elements target click on behavioral data.Multiple click may also be produced to identity element, i.e., to same
Behavioral data is clicked on and there are multiple targets in one element.
Click on every time, one target of correspondence clicks on behavioral data, then clicks on behavioral data by counting target
Number, can learn the number of times that an element is clicked.
Step 4, statistical result of the display corresponding to the element path.
In the present invention, in the number of times that statistical elements are clicked, the element road in behavioral data is clicked on target
Footpath, which is defined, to be counted.That is, because element path and element have one-to-one relationship, passing through system
Target of the meter with a certain specific element path clicks on the number of behavioral data, to count the specific element
Path is clicked number of times, that is, count element corresponding to the element path be clicked number of times, by this
Number of times is clicked as statistical result.
In another embodiment, each member can be obtained by obtaining being clicked after number of times of all elements path
This of plain path is clicked the percentage that number of times accounts for the total number of clicks of the page, regard the percentage as the statistics knot
Really.
By being shown to the statistical result, obtain the page and click on distribution map.
After step 4, further comprise：
In a display device, the page corresponding with the filter information, the typically page of latest edition are loaded.
The server determines position of the element in the page corresponding to the element path, and display should at the position
Statistical result.The display mode of the application is illustrated below by way of accompanying drawing.
It is illustrated in figure 3 the design sketch of an example page.
It can be seen that the element that may be clicked in the page includes：Ptengine、FEATURES、
PRICING、LOG IN、SIGN UP FREE、GET IT NOW(it’s free！).These elements correspondence
One link, other pages may be redirected by being such as clicked.
The element for being also possible to be clicked in the page includes：Want more leads、Improve your
website with all-in-one heatmaps&analytics.These elements are simultaneously not belonging to link.
The example page is placed in website or in APP, performs above-mentioned steps 1-4.When needs are to system
When meter result is shown, the example page is loaded in a display device.As shown in figure 4, server confirms
Position of the element in the example page, at the position of the element, covers figure layer, sets colored border
Or be highlighted.
As in Fig. 4, red frame being coated with element PRICING, and carries out red to be highlighted, and
The numeral of display 36.56%, represents that the 36.56% of the page click volume is to concentrate on this yuan in red frame
At plain PRICING.
It is illustrated in figure 5, when at mouse touches element PRICING and when hovering, a drop-down dish can be shown
It is single, hits and the hits that the element obtained can be shown in the page click volume in the drop-down menu
Middle proportion.
In addition, as shown in Figure 6,7, in the display device, may also display a statistics list.Can be at this
The example page and the statistics list are shown simultaneously in display device, or, can be single in the display device
Solely show the statistics list.
The statistics list includes the title or ID, the type of element of all elements, is clicked number of times and the point
Hit the percentage that number of times accounts for the total number of clicks of the page.
When showing the example page and the statistics list simultaneously in the display device, such as mouse chooses this
The data line in list is counted, then element corresponding with the row data carries out highlighted flicker.
By taking Fig. 7 as an example, wherein listing element PRICING, its type is to link, number of clicks 219,
This 219 times clicks account for the 36.56% of the total number of clicks of the page.
Element FEATURES, its type is link, and number of clicks 123, this 123 times clicks account for the total point of the page
Hit the 20.53% of number of times.
Element S IGN UP FREE, its type is link, and number of clicks 9, this 9 times clicks account for the total point of the page
Hit the 1.50% of number of times.
Element GET IT NOW (it ' s free！), its type is non-link, number of clicks 9, and this is 9 times
Click accounts for the 1.50% of the total number of clicks of the page.
Element Improve your website with all-in-one heatmaps＆analytics,
Its type is non-link, and number of clicks 16, this 16 times clicks account for the 2.67% of the total number of clicks of the page.
Element Want more subscribe and element Want more subscribe in list
Wa ... corresponding element Want more leads.Corresponding content in Fig. 7 list is shown in Fig. 3
The foundation structure of webpage, therefore, although element is substantially corresponding, title is different, particularly
When the picture of word is shown in webpage, word on picture with the foundation structure described by source code
The description information of element is not consistent.
Element Want more subscribe, its type is non-link, number of clicks 18,18 points
Hit and account for the 3.01% of the total number of clicks of the page.
Element Want more subscribe wa ..., its type is non-link, and number of clicks 10 should
10 clicks account for the 1.67% of the total number of clicks of the page.
Also include element about us, the element about us in Fig. 7 and appear in the page shown in Fig. 3
Bottommost (does not occur) in figure 3, and its type is link, and number of clicks 22, this 22 times clicks account for page
The 3.67% of the total number of clicks in face.
The above-mentioned technical proposal of the present invention, to the statistics of number of clicks using element path as foundation, so, i.e.,
Changed arranged of the website designer as needed to the element in the page, then for same unitary
The number of clicks statistics of element remains to lasting calculating, it is ensured that the accuracy of statistics.
The present invention has also carried out visual display to statistics so that the understanding that user can be clear
The element of each in the page is actually clicked situation, and then gives direction for the upgrading of the page.
Above-described embodiment is only as the description of this invention, and those skilled in the art is according to appended claim
Equivalent deformation and substantially conversion that book is made, still fall within the coverage of the present invention.
Claims (16)
1. a kind of page clicks on the generation method of distribution map, it is characterised in that this method includes：
Step 1, the display page at collection of server different user end clicks on behavioral data, the click behavior number
According to element and element path including being clicked on；
Step 2, it is the click behavioral data is associated with page access data；
Step 3, server is retrieved according to filter information to page access data, obtains page object interview
Data are asked, a pair target corresponding with target pages access data is clicked on behavioral data and counted；
Step 4, statistical result of the display corresponding to the element path.
2. the method as described in claim 1, it is characterised in that the statistical result includes：For same
Individual element path be clicked number of times or this is clicked the percentage that number of times accounts for the total number of clicks of the page.
3. the method as described in claim 1, it is characterised in that also include：Loading and the filter information
The corresponding page, determines position of the element in the page corresponding to the element path, shows at the position
Show the statistical result.
4. method as claimed in claim 3, it is characterised in that be provided with the position of the element
Color frame is highlighted.
5. the method as described in claim 1, it is characterised in that also include：Display one counts list,
The title or ID, the type of element of the list including all elements, it is clicked number of times and the number of clicks is accounted for
The percentage of the total number of clicks of the page.
6. method as claimed in claim 5, it is characterised in that also include：The statistics list in elected
In data line when, corresponding with the row data element carries out highlighted flicker.
7. the method as described in claim 1, it is characterised in that the display page includes webpage or APP
Display interface.
8. the method as described in claim 1, it is characterised in that the step 1 further comprises：Pass through
The script file in the display page of user terminal is arranged on, the click behavioral data of each user terminal is obtained,
User terminal sends the click behavioral data to the server.
9. a kind of page clicks on distribution map generalization system, it is characterised in that the system includes：
Collector unit, should for causing the display page at collection of server different user end to click on behavioral data
Clicking on behavioral data includes clicked on element and element path；
Associative cell, for the click behavioral data is associated with page access data；
Statistic unit, for causing server to be retrieved according to filter information to page access data, is obtained
Target pages access data, and a pair target corresponding with target pages access data is clicked on behavioral data and carried out
Statistics；
Display unit, for showing the statistical result corresponding to the element path.
10. system as claimed in claim 9, it is characterised in that the statistical result includes：For same
Individual element path be clicked number of times or this is clicked the percentage that number of times accounts for the total number of clicks of the page.
11. system as claimed in claim 9, it is characterised in that also including loading unit, for loading
The page corresponding with the filter information, determines position of the element in the page corresponding to the element path,
The statistical result is shown at the position.
12. system as claimed in claim 11, it is characterised in that the loading unit should the element
Colored border is set at position or is highlighted.
13. system as claimed in claim 9, it is characterised in that also including list display unit, is used for
Display one counts list, the title or ID, the type of element of the list including all elements, is clicked time
Number and the number of clicks account for the percentage of the total number of clicks of the page.
14. system as claimed in claim 13, it is characterised in that also including highlighted unit, for working as
When choosing the data line in the statistics list so that element corresponding with the row data carries out highlighted flicker.
15. system as claimed in claim 9, it is characterised in that the display page includes webpage or APP
Display interface.
16. system as claimed in claim 9, it is characterised in that the collector unit further comprises script
Unit, for the script file by being arranged in the display page of user terminal, obtains being somebody's turn to do for each user terminal
Click on behavioral data and send the click behavioral data to the server.
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| CN201610070622.0A CN107025237A (en) | 2016-02-01 | 2016-02-01 | A kind of page clicks on the generation method and system of distribution map |
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| CN201610070622.0A CN107025237A (en) | 2016-02-01 | 2016-02-01 | A kind of page clicks on the generation method and system of distribution map |
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ID=59523902
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| CN108763016A (en) * | 2018-05-15 | 2018-11-06 | 广州市千钧网络科技有限公司 | A kind of method and device of acquisition user behavior data |
| CN110020332A (en) * | 2017-07-25 | 2019-07-16 | 北京国双科技有限公司 | A kind of event generation method and device for selecting element based on circle |
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| CN110968768A (en) * | 2018-09-28 | 2020-04-07 | 北京易数科技有限公司 | Information generation method and device |
| CN110968817A (en) * | 2018-09-28 | 2020-04-07 | 北京国双科技有限公司 | Page content detection method, device and system |
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| CN111104626A (en) * | 2018-10-26 | 2020-05-05 | 北京易数科技有限公司 | Information storage method and device |
| CN111597485A (en) * | 2019-02-21 | 2020-08-28 | 北京易数科技有限公司 | Information presentation method and device |
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| CN111597485B (en) * | 2019-02-21 | 2023-05-02 | 北京易数科技有限公司 | Information presentation method and device |
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