CN104376071A - Monitoring method and device for promotion information - Google Patents
Monitoring method and device for promotion information Download PDFInfo
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- CN104376071A CN104376071A CN201410645735.XA CN201410645735A CN104376071A CN 104376071 A CN104376071 A CN 104376071A CN 201410645735 A CN201410645735 A CN 201410645735A CN 104376071 A CN104376071 A CN 104376071A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
Abstract
The invention discloses a monitoring method and device for promotion information. The monitoring method for the promotion information includes the steps that under the condition that the page where the promotion information to be monitored is located is loaded, all pieces of user identification loading the page where the promotion information to be monitored is located are obtained, and N1 pieces of first user identification are obtained, wherein N1 is a natural number larger than two; webpage identification of NCi webpage pages loaded under the first user identification Ci in the N1 pieces of first user identification are obtained, wherein i is sequentially assumed to be one to N1, and NCi is a natural number larger than two; according to the webpage identification of the NCi webpage pages, the user type represented by the first user identification Ci is determined; under the condition that the landing page of the promotion information to be monitored is loaded, second user identification loading the landing page is obtained; the user type corresponding to the second user identification is searched for to obtain the user type loading the landing page. The problem that in the prior art, data of the promotion information are not monitored accurately is solved, and the accuracy of monitoring the data of the promotion information is improved.
Description
Technical field
The present invention relates to data monitoring field, in particular to a kind of monitoring method and device of promotion message.
Background technology
Along with the development of internet, netizen's quantity gets more and more, thus causes increasing advertiser the advertisement as promotion message to be promoted by network.When carrying out promotion message popularization in internet and mobile Internet, all need to distinguish each user, record the promotion message intersection record of each user.In general, no matter be carry out promotion message popularization on internet or mobile Internet, it is all generally carry out according to following steps that promotion message throws in flow process: 1, carry out promotion message displaying to user; 2, the promotion message receiving also recording user is clicked; 3, the promotion message page corresponding to promotion message click is shown to user.
The click volume that data by recording in above-mentioned steps determine certain promotion message at present, but the data of this mode record can not distinguish the crowd that promotion message is clicked, so promotion message provider is after taking data, cannot know the promotion message that it carries out promoting creates a large amount of exposures and click etc. in which kind of crowd, namely, cannot know it is that the click of which kind of crowd to promotion message is more, and promotion message provider needs to see the effect produced after promotion message is thrown in, further, the value that promotion message produces in different crowd just cannot be weighed.
The accurate not problem of data monitoring for promotion message in correlation technique, not yet proposes effective solution at present.
Summary of the invention
Fundamental purpose of the present invention is the monitoring method and the device that provide a kind of promotion message, with the accurate not problem of the data monitoring solving promotion message in prior art.
To achieve these goals, according to an aspect of the present invention, a kind of monitoring method of promotion message is provided.
Monitoring method according to promotion message of the present invention comprises: when the place page of promotion message to be monitored is loaded, and obtains the user ID of each loading described place page, and obtain N1 first user mark, wherein, N1 is the natural number of more than 2; The N loaded under obtaining the first user mark Ci in described N1 first user mark
cithe banner of individual Webpage, wherein, i gets 1 to N1 successively, N
ciit is the natural number of more than 2; According to described N
cithe banner of individual Webpage determines the user type of described first user mark represented by Ci; When described promotion message to be monitored land page be loaded, obtain and to land the second user ID of page described in loading, wherein, described second user ID is a user ID during described N1 first user identifies; And search the user type of corresponding described second user ID, obtain landing described in loading the user type of page.The set be made up of the second user ID is the subset that first user identifies the set formed.
Further, obtaining the user ID of each described place page, before obtaining N1 first user mark, described monitoring method also comprises: receive triggering command, described triggering command is for loading described place page.
Enter a earth, the N loaded under the first user of described acquisition in described N1 first user mark identifies Ci
cibefore the banner of individual Webpage, described monitoring method also comprises: in advance to described N
cieach Webpage in individual Webpage all adds banner.
Further, according to described N
cithe banner of individual Webpage determines that the user type of described first user mark represented by Ci comprises: to the described N got
cithe banner of individual Webpage gets common factor, obtains target web mark; And determine the user type represented by described first user mark Ci according to described target web mark.
Further, according to described N
cithe banner of individual Webpage determines that the user type of described first user mark represented by Ci comprises: from the described N got
ciget target web mark in the banner of individual Webpage, wherein, described target web is designated the banner all comprised in M Webpage, and a described M Webpage is described N
ciwebpage in individual Webpage, 2≤M≤N
ci; And determine the user type represented by described first user mark Ci according to described target web mark.
Further, search the user type of corresponding described second user ID, the user type of page of obtaining landing described in loading comprises: from N1 described first user mark, search the user ID identical with described second user ID, obtain targeted customer's mark; Obtain the user type of described targeted customer mark; And determine that user type that described targeted customer identifies is the user type of corresponding described second user ID.
To achieve these goals, according to a further aspect in the invention, a kind of monitoring device of promotion message is provided.
Monitoring device according to promotion message of the present invention comprises: the first acquiring unit, for when the place page of promotion message to be monitored is loaded, obtain the user ID of each loading described place page, obtain N1 first user mark, wherein, N1 is the natural number of more than 2; Second acquisition unit, the N loaded under identifying Ci for the first user obtained in described N1 first user mark
cithe banner of individual Webpage, wherein, i gets 1 to N1 successively, N
ciit is the natural number of more than 2; First determining unit, for according to described N
cithe banner of individual Webpage determines the user type of described first user mark represented by Ci; 3rd acquiring unit, for when described promotion message to be monitored land page be loaded, obtain and to land the second user ID of page described in loading, wherein, described second user ID is a user ID during described N1 first user identifies; And second determining unit, for searching the user type of corresponding described second user ID, obtain landing described in loading the user type of page.
Further, obtaining the user ID of each described place page, before obtaining N1 first user mark, described monitoring device also comprises: the first receiving element, and for receiving triggering command, described triggering command is for loading described place page.
Further, the N loaded under the first user of described acquisition in described N1 first user mark identifies Ci
cibefore the banner of individual Webpage, described monitoring device also comprises: adding device, in advance to described N
cieach Webpage in individual Webpage all adds banner.
Further, described first determining unit comprises: processing module, for the described N got
cithe banner of individual Webpage gets common factor, obtains target web mark; And first determination module, for determining the user type represented by described first user mark Ci according to described target web mark.
Further, described second determining unit comprises: search module, for searching the user ID identical with described second user ID from N1 described first user mark, obtains targeted customer's mark; Second acquisition module, for obtaining the user type of described targeted customer mark; And second determination module, for determining that user type that described targeted customer identifies is the user type of corresponding described second user ID.
In embodiments of the present invention, adopt when the place page of promotion message to be monitored is loaded, obtain the user ID of each place page, obtain N1 first user mark, wherein, N1 is the natural number of more than 2; The N loaded under obtaining the first user mark Ci in N1 first user mark
cithe banner of individual Webpage, wherein, i gets 1 to N1 successively, N
ciit is the natural number of more than 2; According to N
cithe user type of banner determination first user mark represented by Ci of individual Webpage; When promotion message to be monitored land page be loaded, obtain and land the second user ID of page, and search the user type of corresponding second user ID, obtain loading and land the user type of page.By obtaining the banner of all first users mark and the lower Webpage loaded of each first user mark, determine according to banner the user type that each first user identifies, obtain the second mark, and search the user type of the second mark correspondence, achieve not only when opening the place page of promotion message, the user type of the user of the place page opening promotion message can be determined, also be just equivalent to achieve user when opening promotion message place page, the user type of this user can be determined, and when opening the landing page of promotion message, still can determine to open the user type of user of landing page of promotion message, also be just equivalent to achieve user when clicking promotion message, still can determine to open the user type of user of landing page of promotion message, solve the accurate not problem of data monitoring of promotion message in prior art, reach the effect of the data monitoring accuracy improving promotion message.
Accompanying drawing explanation
The accompanying drawing forming a application's part is used to provide a further understanding of the present invention, and schematic description and description of the present invention, for explaining the present invention, does not form inappropriate limitation of the present invention.In the accompanying drawings:
Fig. 1 is the process flow diagram of the monitoring method of promotion message according to the embodiment of the present invention; And
Fig. 2 is the schematic diagram of the monitoring device of promotion message according to the embodiment of the present invention.
Embodiment
The present invention program is understood better in order to make those skilled in the art person, below in conjunction with the accompanying drawing in the embodiment of the present invention, technical scheme in the embodiment of the present invention is clearly and completely described, obviously, described embodiment is only the embodiment of a part of the present invention, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, should belong to the scope of protection of the invention.
It should be noted that, term " first ", " second " etc. in instructions of the present invention and claims and above-mentioned accompanying drawing are for distinguishing similar object, and need not be used for describing specific order or precedence.Should be appreciated that the data used like this can be exchanged in the appropriate case, so as embodiments of the invention described herein can with except here diagram or describe those except order implement.In addition, term " comprises " and " having " and their any distortion, intention is to cover not exclusive comprising, such as, contain those steps or unit that the process of series of steps or unit, method, system, product or equipment is not necessarily limited to clearly list, but can comprise clearly do not list or for intrinsic other step of these processes, method, product or equipment or unit.
When not conflicting, the embodiment in the application and the feature in embodiment can combine mutually.Below with reference to the accompanying drawings and describe the present invention in detail in conjunction with the embodiments.
Description below is done to technical term involved in the embodiment of the present invention:
Land page: certain referring to that visitor sees in other place that holder issues has the specific marketing activity (such as: holder is by the favor information etc. of Email, social media or ad distribution) of clear and definite theme, after click, be linked to first page on holder website.
Embodiment 1
According to the embodiment of the present invention, provide a kind of embodiment of the method that can implement by the application's device embodiment or perform, it should be noted that, can perform in the computer system of such as one group of computer executable instructions in the step shown in the process flow diagram of accompanying drawing, and, although show logical order in flow charts, in some cases, can be different from the step shown or described by order execution herein.
According to the embodiment of the present invention, provide a kind of monitoring method of promotion message, Fig. 1 is the process flow diagram of monitoring method of the promotion message according to the invention process row, and as shown in Figure 1, the method comprises following step S102 to step S110:
S102: when the place page of promotion message to be monitored is loaded, obtain the user ID of each loading place page, obtain N1 first user mark, wherein, N1 is the natural number of more than 2, particularly, in embodiments of the present invention, promotion message can be advertising message, first user mark can be the cookie id of the user of the place page loading promotion message to be monitored, obtain the user ID of the place page loading promotion message to be monitored, obtain all cookie id loading the user of the place page of promotion message to be monitored, the cookie id of each user is not identical, namely, each first user mark represents different users.
S104: the N loaded under obtaining the first user mark Ci in N1 first user mark
cithe banner of individual Webpage, wherein, i gets 1 to N1 successively, N
ciit is the natural number of more than 2, namely, obtain each first user and identify the Webpage loaded, and the banner of Webpage, identical banner can be comprised in different Webpages, banner is for dividing different crowds in embodiments of the present invention, and banner can be specifically women, the male sex, university student, white collar etc.Such as, browsed 3 Webpages of first user mark C1, be Webpage A, Webpage B and Webpage C respectively, the banner of Webpage A is S1, S2 and P1; The banner of Webpage B is S1 and Q1; The banner of Webpage C is S1, A3, M2 and B1, then identify about this first user, then 3 Webpages A, B and C loading under getting first user mark C1, and the banner of Webpage A: S1, S2 and P1; The banner of Webpage B: S1 and Q1; The banner of Webpage C: S1, A3, M2 and B1.
S106: according to N
cithe user type of banner determination first user mark represented by Ci of individual Webpage, that is, according to N
cithe banner determination first user of individual Webpage identifies the user type of user corresponding to Ci.
S108: when promotion message to be monitored land page be loaded, obtain to load and land the second user ID of page, wherein, the second user ID is a user ID during N1 first user identifies.Particularly, when promotion message to be monitored land page be opened, get and open this and land the second user ID of page, one in all first user marks that second user ID has obtained before being, second user ID also can be cookie id, one only in all cookie id of having obtained before being of cookie id herein.
S110: the user type of searching corresponding second user ID, obtains loading and lands the user type of page.Because the second user ID is one in all first user marks obtained, and all types representated by first user mark have been determined, the user type of searching corresponding second user ID be equivalent to search to search in all first user marks the first user identical with the second user ID identify representated by user type, this user type is that the user type of user of page is landed in loading.
The monitoring method of the promotion message that the embodiment of the present invention provides, by obtaining the banner of all first users mark and the lower Webpage loaded of each first user mark, determines according to banner the user type that each first user identifies, also obtain the second mark, and search the user type of the second mark correspondence, achieve not only when opening the place page of promotion message, the user type of the user of the place page opening promotion message can be determined, also be just equivalent to achieve user when opening promotion message place page, the user type of this user can be determined, and when opening the landing page of promotion message, still can determine to open the user type of user of landing page of promotion message, also be just equivalent to achieve user when clicking promotion message, still can determine to open the user type of user of landing page of promotion message, solve the accurate not problem of data monitoring of promotion message in prior art, reach the effect of the data monitoring accuracy improving promotion message.
Preferably, obtaining the user ID of each place page, before obtaining N1 first user mark, the monitoring method of the promotion message that the embodiment of the present invention provides also comprises: receive triggering command, this triggering command, for loading place page, namely opens the place page of promotion message to be monitored.After receiving triggering command, the place page of promotion message to be monitored is opened, and the exposure code be now associated with promotion message to be monitored in the page of place can obtain each user ID opening place page, obtains N1 first user mark.
Preferably, in order to the banner of each Webpage can be obtained, obtaining the N loaded under the first user mark Ci in N1 first user mark
cithe monitoring method that before the banner of individual Webpage, the embodiment of the present invention provides also comprises: in advance to N
cieach Webpage in individual Webpage all adds banner, adds banner in advance to each Webpage, and the content of the banner of each Webpage and quantity can be set according to demand by the provider of promotion message.Webpage in the embodiment of the present invention both can be the place page of arbitrary promotion message, also can be the page that lands of arbitrary promotion message.
In embodiments of the present invention, the provider of promotion message can arrange the banner of Webpage according to its demand, reaches the effect improving user satisfaction.
Particularly, in the monitoring method of the promotion message that the embodiment of the present invention provides, according to N
cithe user type of banner determination first user mark represented by Ci of individual Webpage comprises: to the N got
cithe banner of individual Webpage gets common factor, obtains target web mark; The user type represented by first user mark Ci is determined according to target web mark.
Such as: browsed 3 Webpages of first user mark C1, be Webpage A, Webpage B and Webpage C respectively, the banner of Webpage A is S1, S2 and P1; The banner of Webpage B is S1 and Q1; The banner of Webpage C is S1, A3, M2 and B1, then about this first user mark C1, and 3 Webpages A, B and C loading under getting first user mark C1, and the banner of Webpage A: S1, S2 and P1; The banner of Webpage B: S1 and Q1; The banner of Webpage C: S1, A3, M2 and B1, common factor is got to the banner of Webpage A, Webpage B and Webpage C and obtains S1, now target identification is S1, the type of user type represented by target identification S1 that first user mark C1 identifies.
In embodiments of the present invention, target identification is obtained by the mode of the banner of the Webpage loaded under same user ID being got to common factor, and then determine the user type represented by the first mark according to target identification, the user type result represented by the first mark making to obtain is comparatively accurate, for the accuracy of follow-up data statistics provides the foundation.
Particularly, in the monitoring method of the promotion message provided in the embodiment of the present invention, according to N
cithe user type of banner determination first user mark represented by Ci of individual Webpage comprises: from the N got
ciobtain target web mark in the banner of individual Webpage, wherein, target web is designated the banner all comprised in M Webpage, and M Webpage is N
ciwebpage in individual Webpage, 2≤M≤N
ci, the size of M specifically can be arranged according to demand; The user type represented by first user mark Ci is determined according to target web mark.
In embodiments of the present invention, target web mark is not only at N
cithe banner all comprised in individual Webpage could identify as target web, also can be at N
cireaching banner in the Webpage of preset value number in individual Webpage just can as one of target identification, and preset value number can be arranged according to the demand of promotion message provider.
Preferably, obtain land page the second user ID before, the monitoring method of the promotion message that the embodiment of the present invention provides also comprises: receive load instructions, this load instructions, for loading the page that lands of promotion message to be monitored, namely opens the webpage of promotion message to be monitored.Receive after load instructions, the page that lands of promotion message to be monitored is opened, and the monitoring code that is associated with promotion message to be monitored in page of now landing can obtain to open and land the user ID of page, obtains the second user ID.
Particularly, in the monitoring method of the promotion message provided in the embodiment of the present invention, search the user type of corresponding second user ID, obtain loading and land the user type of page and comprise the steps that 1-1 is to step 1-3:
Step 1-1: search the user ID identical with the second user ID from N1 first user mark, obtain targeted customer's mark, namely, in all first users mark got, search the user ID identical with the second user ID, the user ID identical with the second user ID identifies for targeted customer.
Step 1-2: the user type obtaining targeted customer's mark; Because targeted customer's mark belongs to first user mark, and the user type of all first users mark has all been determined, so the user type of targeted customer's mark is also determined.
Step 1-3: determine that user type that targeted customer identifies is the user type of corresponding second user ID, because this targeted customer mark is first user mark, also be the second user ID, so the user type of the user type of user ID namely the second user ID.
Can repeated execution of steps 1-1 to step 1-3, determine the user type of each second user ID obtained.
It should be noted that, for aforesaid each embodiment of the method, in order to simple description, therefore it is all expressed as a series of combination of actions, but those skilled in the art should know, the present invention is not by the restriction of described sequence of movement, because according to the present invention, some step can adopt other orders or carry out simultaneously.Secondly, those skilled in the art also should know, the embodiment described in instructions all belongs to preferred embodiment, and involved action and module might not be that the present invention is necessary.
Through the above description of the embodiments, those skilled in the art can be well understood to the mode that can add required general hardware platform by software according to the method for above-described embodiment and realize, hardware can certainly be passed through, but in a lot of situation, the former is better embodiment.Based on such understanding, technical scheme of the present invention can embody with the form of software product the part that prior art contributes in essence in other words, this computer software product is stored in a storage medium (as ROM/RAM, magnetic disc, CD), comprising some instructions in order to make a station terminal equipment (can be mobile phone, computing machine, server, or the network equipment etc.) perform the method for each embodiment of the present invention.
Embodiment 2
According to the embodiment of the present invention, additionally provide a kind of monitoring device of promotion message of the monitoring method for implementing above-mentioned promotion message, this pen recorder is mainly used in the recording method that execution embodiment of the present invention foregoing provides, and does concrete introduction below to the monitoring device of the promotion message that the embodiment of the present invention provides:
According to embodiments of the invention, provide a kind of monitoring device of promotion message, Fig. 2 is the schematic diagram of the monitoring device of promotion message according to the embodiment of the present invention, as shown in Figure 2, this device mainly comprises the first acquiring unit 10, second acquisition unit 20, first determining unit 30, the 3rd acquiring unit 40 and the second determining unit 50, wherein:
First acquiring unit 10, for when the place page of promotion message to be monitored is loaded, obtains the user ID of each loading place page, and obtain N1 first user mark, wherein, N1 is the natural number of more than 2; Particularly, in embodiments of the present invention, promotion message can be advertising message, first user mark can be the cookie id of the user of the place page loading promotion message to be monitored, obtain the user ID of the place page loading promotion message to be monitored, obtain all cookie id loading the user of the place page of promotion message to be monitored, the cookie id of each user is not identical, that is, each first user mark represents different users.
Second acquisition unit 20, the N loaded under identifying Ci for the first user obtained in N1 first user mark
cithe banner of individual Webpage, wherein, i gets 1 to N1 successively, N
ciit is the natural number of more than 2, namely, obtain each first user and identify the Webpage loaded, and the banner of Webpage, identical banner can be comprised in different Webpages, banner is for dividing different crowds in embodiments of the present invention, and banner can be specifically women, the male sex, university student, white collar etc.Such as, browsed 3 Webpages of first user mark C1, be Webpage A, Webpage B and Webpage C respectively, the banner of Webpage A is S1, S2 and P1; The banner of Webpage B is S1 and Q1; The banner of Webpage C is S1, A3, M2 and B1, then identify about this first user, then 3 Webpages A, B and C loading under getting first user mark C1, and the banner of Webpage A: S1, S2 and P1; The banner of Webpage B: S1 and Q1; The banner of Webpage C: S1, A3, M2 and B1.
First determining unit 30 is for according to N
cithe user type of banner determination first user mark represented by Ci of individual Webpage, that is, according to N
cithe banner determination first user of individual Webpage identifies the user type of user corresponding to Ci.
3rd acquiring unit 40 for when promotion message to be monitored land page be loaded, obtain to load and land the second user ID of page, wherein, the second user ID is a user ID during N1 first user identifies.Particularly, when promotion message to be monitored land page be opened, get and open this and land the second user ID of page, one in all first user marks that second user ID has obtained before being, second user ID also can be cookie id, one only in all cookie id of having obtained before being of cookie id herein.
Second determining unit 50, for searching the user type of corresponding second user ID, obtains loading and lands the user type of page.Because the second user ID is one in all first user marks obtained, and all types representated by first user mark have been determined, the user type of searching corresponding second user ID be equivalent to search to search in all first user marks the first user identical with the second user ID identify representated by user type, this user type is that the user type of user of page is landed in loading.
The monitoring method of the promotion message that the embodiment of the present invention provides, by obtaining the banner of all first users mark and the lower Webpage loaded of each first user mark, determines according to banner the user type that each first user identifies, also obtain the second mark, and search the user type of the second mark correspondence, achieve not only when opening the place page of promotion message, the user type of the user of the place page opening promotion message can be determined, also be just equivalent to achieve user when opening promotion message place page, the user type of this user can be determined, and when opening the landing page of promotion message, still can determine to open the user type of user of landing page of promotion message, also be just equivalent to achieve user when clicking promotion message, still can determine to open the user type of user of landing page of promotion message, solve the accurate not problem of data monitoring of promotion message in prior art, reach the effect of the data monitoring accuracy of promotion message.
Preferably, obtaining the user ID of each place page, before obtaining N1 first user mark, the monitoring device that the embodiment of the present invention provides also comprises the first receiving element, this first receiving element is for receiving triggering command, triggering command, for loading place page, namely opens the place page of promotion message to be monitored.After receiving triggering command, the place page of promotion message to be monitored is opened, and the exposure code be now associated with promotion message to be monitored in the page of place can obtain each user ID opening place page, obtains N1 first user mark.
Preferably, the N loaded under the first user mark Ci in N1 first user mark is being obtained
cibefore the banner of individual Webpage, the monitoring device that the embodiment of the present invention provides also comprises: adding device, and this adding device is used in advance to N
cieach Webpage in individual Webpage all adds banner.Add banner to each Webpage in advance, the content of the banner of each Webpage and quantity can be set according to demand by the provider of promotion message.Webpage in the embodiment of the present invention both can be the place page of arbitrary promotion message, also can be the page that lands of arbitrary promotion message.
In embodiments of the present invention, the provider of promotion message can arrange the banner of Webpage according to its demand, reaches the effect improving user satisfaction.
Particularly, the embodiment of the present invention provide promotion message monitoring device in, the first determining unit 30 comprises processing module and the first determination module, wherein, processing module be used for the N got
cithe banner of individual Webpage gets common factor, obtains target web mark; First determination module is used for determining that first user identifies the user type represented by Ci according to target web mark.
Such as: browsed 3 Webpages of first user mark C1, be Webpage A, Webpage B and Webpage C respectively, the banner of Webpage A is S1, S2 and P1; The banner of Webpage B is S1 and Q1; The banner of Webpage C is S1, A3, M2 and B1, then about this first user mark C1, and 3 Webpages A, B and C loading under getting first user mark C1, and the banner of Webpage A: S1, S2 and P1; The banner of Webpage B: S1 and Q1; The banner of Webpage C: S1, A3, M2 and B1, common factor is got to the banner of Webpage A, Webpage B and Webpage C and obtains S1, now target identification is S1, the type of user type represented by target identification S1 that first user mark C1 identifies.
In embodiments of the present invention, target identification is obtained by the mode of the banner of the Webpage loaded under same user ID being got to common factor, and then determine the user type represented by the first mark according to target identification, the user type result represented by the first mark making to obtain is comparatively accurate, for the accuracy of follow-up data statistics provides the foundation.
Particularly, the embodiment of the present invention provide promotion message monitoring device in, the first determining unit 30 comprises the first acquisition module and the 3rd determination module, wherein, the first acquisition module be used for from the N got
ciobtain target web mark in the banner of individual Webpage, wherein, target web is designated the banner all comprised in M Webpage, and M Webpage is N
ciwebpage in individual Webpage, 2≤M≤N
ci, the size of M specifically can be arranged according to demand; 3rd determination module is used for determining that first user identifies the user type represented by Ci according to target web mark.
In embodiments of the present invention, target web mark is not only at N
cithe banner all comprised in individual Webpage could identify as target web, also can be at N
cireaching banner in the Webpage of preset value number in individual Webpage just can as one of target identification, and preset value number can be arranged according to the demand of promotion message provider.
Preferably, obtain land page the second user ID before, the embodiment of the present invention provide the monitoring device of promotion message also comprise the second receiving element, for receiving load instructions, this load instructions, for loading the page that lands of promotion message to be monitored, namely opens the webpage of promotion message to be monitored.Receive after load instructions, the page that lands of promotion message to be monitored is opened, and the monitoring code that is associated with promotion message to be monitored in page of now landing can obtain to open and land the user ID of page, obtains the second user ID.
Particularly, in the monitoring device of the promotion message provided in the embodiment of the present invention, the second determining unit 50 comprises searches module, the second acquisition module and the second determination module, wherein:
Search module for searching the user ID identical with the second user ID from N1 first user mark, obtain targeted customer's mark, namely, in all first users mark got, search the user ID identical with the second user ID, the user ID identical with the second user ID identifies for targeted customer.
Second acquisition module is for obtaining the user type of targeted customer's mark, because targeted customer's mark belongs to first user mark, and the user type of all first users mark has all been determined, so the user type of targeted customer's mark is also determined.
Second determination module is the user type of corresponding second user ID for the user type determined targeted customer and identify, because this targeted customer mark is first user mark, also be the second user ID, so the user type of the user type of user ID namely the second user ID.
Can repeat and search module, the second acquisition module and the second determination module in the second determining unit 50, determine the user type of each second user ID obtained.
As can be seen from the above description, the invention solves the accurate not problem of data monitoring of promotion message in prior art, reach the effect of the data monitoring accuracy of promotion message.
Obviously, those skilled in the art should be understood that, above-mentioned of the present invention each module or each step can realize with general calculation element, they can concentrate on single calculation element, or be distributed on network that multiple calculation element forms, alternatively, they can realize with the executable program code of calculation element, thus, they can be stored and be performed by calculation element in the storage device, or they are made into each integrated circuit modules respectively, or the multiple module in them or step are made into single integrated circuit module to realize.Like this, the present invention is not restricted to any specific hardware and software combination.
The foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, for a person skilled in the art, the present invention can have various modifications and variations.Within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (11)
1. a monitoring method for promotion message, is characterized in that, comprising:
When the place page of promotion message to be monitored is loaded, obtain the user ID of each loading described place page, obtain N1 first user mark, wherein, N1 is the natural number of more than 2;
The N loaded under obtaining the first user mark Ci in described N1 first user mark
cithe banner of individual Webpage, wherein, i gets 1 to N1 successively, N
ciit is the natural number of more than 2;
According to described N
cithe banner of individual Webpage determines the user type of described first user mark represented by Ci;
When described promotion message to be monitored land page be loaded, obtain and to land the second user ID of page described in loading, wherein, described second user ID is a user ID during described N1 first user identifies; And
Search the user type of corresponding described second user ID, obtain landing described in loading the user type of page.
2. monitoring method according to claim 1, is characterized in that, is obtaining the user ID of each described place page, and before obtaining N1 first user mark, described monitoring method also comprises:
Receive triggering command, described triggering command is for loading described place page.
3. monitoring method according to claim 1, is characterized in that, the N loaded under the first user of described acquisition in described N1 first user mark identifies Ci
cibefore the banner of individual Webpage, described monitoring method also comprises:
In advance to described N
cieach Webpage in individual Webpage all adds banner.
4. monitoring method according to claim 1, is characterized in that, according to described N
cithe banner of individual Webpage determines that the user type of described first user mark represented by Ci comprises:
To the described N got
cithe banner of individual Webpage gets common factor, obtains target web mark; And
The user type represented by described first user mark Ci is determined according to described target web mark.
5. monitoring method according to claim 1, is characterized in that, according to described N
cithe banner of individual Webpage determines that the user type of described first user mark represented by Ci comprises:
From the described N got
ciget target web mark in the banner of individual Webpage, wherein, described target web is designated the banner all comprised in M Webpage, and a described M Webpage is described N
ciwebpage in individual Webpage, 2≤M≤N
ci; And
The user type represented by described first user mark Ci is determined according to described target web mark.
6. monitoring method according to claim 1, is characterized in that, searches the user type of corresponding described second user ID, and the user type of page of obtaining landing described in loading comprises:
From N1 described first user mark, search the user ID identical with described second user ID, obtain targeted customer's mark;
Obtain the user type of described targeted customer mark; And
Determine that user type that described targeted customer identifies is the user type of corresponding described second user ID.
7. a monitoring device for promotion message, is characterized in that, comprising:
First acquiring unit, for when the place page of promotion message to be monitored is loaded, obtains the user ID of each loading described place page, and obtain N1 first user mark, wherein, N1 is the natural number of more than 2;
Second acquisition unit, the N loaded under identifying Ci for the first user obtained in described N1 first user mark
cithe banner of individual Webpage, wherein, i gets 1 to N1 successively, N
ciit is the natural number of more than 2;
First determining unit, for according to described N
cithe banner of individual Webpage determines the user type of described first user mark represented by Ci;
3rd acquiring unit, for when described promotion message to be monitored land page be loaded, obtain and to land the second user ID of page described in loading, wherein, described second user ID is a user ID during described N1 first user identifies; And
Second determining unit, for searching the user type of corresponding described second user ID, obtains landing described in loading the user type of page.
8. monitoring device according to claim 7, is characterized in that, is obtaining the user ID of each described place page, and before obtaining N1 first user mark, described monitoring device also comprises:
First receiving element, for receiving triggering command, described triggering command is for loading described place page.
9. monitoring device according to claim 7, is characterized in that, the N loaded under the first user of described acquisition in described N1 first user mark identifies Ci
cibefore the banner of individual Webpage, described monitoring device also comprises:
Adding device, in advance to described N
cieach Webpage in individual Webpage all adds banner.
10. monitoring device according to claim 7, is characterized in that, described first determining unit comprises:
Processing module, for the described N got
cithe banner of individual Webpage gets common factor, obtains target web mark; And
First determination module, for determining the user type represented by described first user mark Ci according to described target web mark.
11. monitoring devices according to claim 7, is characterized in that, described second determining unit comprises:
Searching module, for searching the user ID identical with described second user ID from N1 described first user mark, obtaining targeted customer's mark;
Second acquisition module, for obtaining the user type of described targeted customer mark; And
Second determination module, for determining that user type that described targeted customer identifies is the user type of corresponding described second user ID.
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| CN104376071B (en) | 2018-04-06 |
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Denomination of invention: Monitoring method and device for promotion information Effective date of registration: 20190531 Granted publication date: 20180406 Pledgee: Shenzhen Black Horse World Investment Consulting Co., Ltd. Pledgor: Beijing Guoshuang Technology Co.,Ltd. Registration number: 2019990000503 |
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Address after: 100083 No. 401, 4th Floor, Haitai Building, 229 North Fourth Ring Road, Haidian District, Beijing Patentee after: Beijing Guoshuang Technology Co.,Ltd. Address before: 100086 Beijing city Haidian District Shuangyushu Area No. 76 Zhichun Road cuigongfandian 8 layer A Patentee before: Beijing Guoshuang Technology Co.,Ltd. |