CN103365901B

CN103365901B - Method for obtaining information on clicked webpage objects, device for obtaining information on clicked webpage objects and equipment for obtaining information on clicked webpage objects

Info

Publication number: CN103365901B
Application number: CN201210096881.2A
Authority: CN
Inventors: 史绪胜; 白永彪; 吴冰
Original assignee: Shanghai Synacast Media Technology Co Ltd
Current assignee: Shanghai Synacast Media Technology Co Ltd
Priority date: 2012-04-01
Filing date: 2012-04-01
Publication date: 2017-05-24
Anticipated expiration: 2032-04-01
Also published as: CN103365901A

Abstract

The invention aims at providing a method for obtaining information on clicked webpage objects, a device for obtaining information on clicked webpage objects and equipment for obtaining information on clicked webpage objects. The method for obtaining information on clicked webpage objects includes the following steps that object relevant information on a clicked webpage object is obtained, wherein the object relevant information comprises node position information on an object node corresponding to the clicked webpage object in an object tree corresponding to the webpage; according to the object relevant information, clicking update information is confirmed and sent to network equipment. The method for obtaining information on clicked webpage objects, the device for obtaining information on clicked webpage objects and the equipment for obtaining information on clicked webpage objects have the advantages that the webpage position of the webpage object does not need obtaining, a statistical process is more efficient, and the technological prejudice of summing up hits according to the webpage position of the webpage or webpage objects in the existing technical field of obtaining clicking information is overcome. Obtained statistic information can be generally used among different browsers and a better technological effect is achieved as information errors caused by rendering differences of different browsers do not exit.

Description

A kind of method for being clicked information for obtaining web object, device and equipment

Technical field

The present invention relates to computer realm, more particularly to a kind of side for being clicked information for obtaining the web object in webpage Method, device and equipment.

Background technology

In the prior art, the click information of statistical web page is mainly counted according to the page location of webpage, but not On same browser, the page location that webpage is presented to user has certain difference, therefore is counted according to page location To click information be inaccurate.Also, because page location needs to calculate the coordinate after web page element is rendered one by one and add up, Larger amount of calculation can be produced during statistics, the burden for user equipment is larger.Also, obtain to be counted relative to page location and believe After breath, can not be directly based upon the statistical information carries out the adjustment of web page element, for example, when needs are in the insertion of a certain page location During advertising pictures, the insertion position of advertising pictures code can not be directly known, and need the DOM after being rendered according to current web page Tree, determines the node in the dom tree corresponding to the page location, then determines the code position of the advertising pictures, and its process is more Complexity, and inefficiency.

The content of the invention

It is an object of the invention to provide a kind of method for being clicked information of web object obtained in webpage, device and set It is standby.

According to an aspect of the present invention, there is provided it is a kind of in a user device for obtaining the web object in webpage The method of information is clicked, wherein, the described method comprises the following steps：

A obtains the object-related information of the web object being clicked；Wherein, the object-related information include with it is described Node location information of the corresponding Object node of the web object that is clicked in the object tree corresponding with the webpage；

B is according to the object-related information, it is determined that clicking on fresh information；

Wherein, methods described is further comprising the steps of：

M sends the click fresh information to the network equipment.

According to another aspect of the present invention, there is provided a kind of to be clicked information for obtain the web object in webpage Click acquisition device, wherein, it is described click acquisition device include：

First acquisition device, the object-related information for obtaining the web object being clicked；Wherein, the object phase Pass information includes the Object node corresponding with the web object being clicked in the object tree corresponding with the webpage Node location information；

Determining device, for according to the object-related information, it is determined that clicking on fresh information；

Dispensing device, for sending the click fresh information to the network equipment.

According to an aspect of the present invention, a kind of user equipment is additionally provided, the user equipment includes that the click is obtained Take device.

According to an aspect of the present invention, a kind of network equipment is additionally provided, the network equipment includes that described click is united Counter device.

According to an aspect of the present invention, a kind of system is additionally provided, the system includes the user equipment and the net Network equipment.

Compared with prior art, the present invention has advantages below：1) present invention is based on object tree of the web object in webpage It is the location of middle to count its number of times being clicked, count click relative to the existing page location information according to webpage For the mode of number of times, the present invention need not obtain the page location of web object, and its statistic processes is more efficient；2) institute of the present invention The information for obtaining statistics can be general between different browsers, without causing letter due to different the rendering difference of browser Breath error, overcomes in the technical field of existing acquisition click information, is counted according only to Webpage position or web object The technology prejudice of hits, obtains superior technique effect；3) the object properties information that the present invention passes through combination web object, Such as object type, the different types of object that can be informed in same node location is clicked number information, so as to obtain The analysis information of various dimensions, and can directly be associated with dom tree because this is clicked number information, easily statistics can be tied Fruit directly applies to the adjustment process of webpage.

Brief description of the drawings

The detailed description made to non-limiting example made with reference to the following drawings by reading,

Other features, objects and advantages of the invention will become more apparent upon：

Fig. 1 is the method for being clicked information for obtaining the web object in webpage according to one aspect of the present invention Flow chart；

Fig. 2 is to be clicked information for obtain web object in webpage according to a preferred embodiment of the present invention Method flow diagram；

Fig. 3 is the system for being clicked information for obtaining the web object in webpage according to one aspect of the present invention Structural representation；

Fig. 4 is to be clicked information for obtain web object in webpage according to a preferred embodiment of the present invention System structural representation.

Same or analogous reference represents same or analogous part in accompanying drawing.

Specific embodiment

The present invention is described in further detail below in conjunction with the accompanying drawings.

Fig. 1 illustrate according to an aspect of the present invention be clicked information for obtain the web object in webpage Method flow diagram.The method according to the invention includes the step of performing in a user device S11, step S12, step S13, with And in the network device perform the step of S21 and step S22.

Wherein, the user equipment and the network equipment include it is a kind of can be according to the finger being previously set or store Order, carries out the electronic equipment of numerical computations and/or information processing automatically, and its hardware includes but is not limited to microprocessor, special collection Into circuit (ASIC), programmable gate array (FPGA), digital processing unit (DSP), embedded device etc..The user equipment includes But be not limited to any one can be carried out by modes such as keyboard, mouse, remote control, touch pad or voice-operated devices with user it is man-machine Interactive electronic product, such as personal computer, smart mobile phone, PDA, game machine or IPTV etc.；The network equipment include but It is not limited to single network server, the server group of multiple webserver compositions or based on cloud computing (CloudComputing) The cloud being made up of a large amount of main frames or the webserver, wherein, cloud computing is one kind of Distributed Calculation, by a group loose couplings Computer collection composition a super virtual computer.Wherein, the user equipment or the network residing for the network equipment Including but not limited to internet, wide area network, Metropolitan Area Network (MAN), LAN, VPN etc..

It should be noted that the user equipment, the network equipment and network are only for example, other existing or the presents User equipment, the network equipment and the network being likely to occur afterwards are such as applicable to the present invention, should also be included in present invention protection model Within enclosing, and it is incorporated herein by reference.

Specifically, reference picture 1, in step s 11, user equipment obtains the related letter of object of the web object being clicked Breath.

Wherein, the object-related information include the Object node corresponding with the web object being clicked with institute State the node location information in the corresponding object tree of webpage.Wherein, the node location includes Object node in object tree Node hierarchical information and node hierarchical information.

Wherein, the object tree includes one or more Object nodes corresponding with each web object in webpage, Also, one or more of Object nodes nested level respectively according to its corresponding web object code come determine from Level in object tree, and each web object is rendered order to determine itself relative to same according in webpage render process The order of other other Object nodes of one-level.Preferably, the object tree includes dom tree.

Wherein, user equipment obtains the node hierarchical information and node hierarchical information of the web object being clicked respectively.

Wherein, the mode for obtaining the node hierarchical information of Object node includes Object node as start node, successively The father node of the node layer is obtained, the node layer of the Object node is determined with the quantity according to the father node for being obtained Level information.

Specifically, using Object node as present node, its father node is obtained, if obtaining successfully, the father that will be obtained Node continues to obtain the father node of present node, untill root node is obtained as present node.And in acquisition process, Obtained father node quantity is counted one by one, is believed with the node level that Object node is determined according to the father node quantity for being obtained Breath.

Wherein, obtaining the mode of the node order information of Object node includes obtaining the brother before the Object node The quantity of younger brother's node, the node order information of the Object node is determined with the quantity according to the brotgher of node.Wherein, institute The mode for stating the quantity for obtaining the brotgher of node before the Object node includes but is not limited to following any one mode：

1) using Object node as present node, the previous brotgher of node is obtained, if obtaining successfully, the brother that will be obtained Node continues to obtain the previous brotgher of node of present node, until the previous brother of present node cannot be obtained as present node Untill younger brother's node.And in acquisition process, the previous brotgher of node quantity for being obtained is counted one by one, with previous according to what is obtained Brotgher of node quantity determines the node hierarchical information of Object node.

2) father node of the Object node is first obtained, then, each child node under the father node is obtained one by one, and by institute The child node of acquisition is compared with judgement with the Object node, and whether both are identical, and record the number of nodes for having compared, Until obtaining and the Object node identical child node.And the number of nodes for having compared that will be recorded is used as the Object node Node order information.

Preferably, the object-related information also include object properties information, wherein, the object properties information include with Under at least any one：

1) object-type information；The object-type information includes the label letter corresponding to the web page code of web object Breath.

For example, for web page code for "<Button type=" button ">Button 1</button>" web object " button 1 ", user equipment determines that its object-type information includes label information " button ".

2) object content information；The object content information includes the property value of the web object.

For example, for web page code for "<A href=" http://www.123.com/″>Friendly link</a>" it is super Linked object " friendly link ", its object content information includes the value " http of href attributes://www.123.com/”.

Again for example, for web page code for "<Input type=" submit " value=" Helloworld！″>" press Button object, its object content information includes type property values " submit ", and value property values " Hello world！”.

Specifically, when the web page element that user equipment is detected in webpage is clicked, that is, the webpage being clicked is obtained The node location information of object.Preferably, user equipment also obtains the object properties information of the web object being clicked.Its In, those skilled in the art should determine to obtain the object properties letter of the web object being clicked according to actual conditions and demand The method of breath, here is omitted.

For example, when user equipment detects in current web page the generation onclick events of button object, that is, obtaining Take the node hierarchical information of the 3rd layer in this prior in the dom tree of webpage of the corresponding Object node of button objects, Yi Ji The node order information of 4, and obtain the object content information " submit " of the object.

It should be noted that the above-mentioned examples are merely illustrative of the technical solutions of the present invention, rather than to limit of the invention System, it should be appreciated by those skilled in the art that the implementation of any object-related information for obtaining the web object being clicked, Should be included in the scope of the present invention.

Then, in step s 12, user equipment is according to the object-related information, it is determined that clicking on fresh information.

Specifically, according to the object-related information, it is determined that the mode for clicking on fresh information is included but is not limited to：

1) directly using the object-related information as click fresh information.

2) object-related information of the web object being clicked according to updates local click information, by the office Portion's click information as clicking on fresh information, wherein, it is described local to click on the object phase that packet includes at least one web object Pass information and each web object are clicked number information.Wherein, which is by the embodiment shown in subsequent reference Fig. 2 In described in detail, here is omitted.

Then, in step s3, user equipment sends the click fresh information to the network equipment.

Specifically, when preset trigger condition is met, user equipment sends to the network equipment and clicks on fresh information.

Wherein, the preset trigger condition includes but is not limited to following at least any one condition：

1) trigger conditions；I.e. when scheduled event occurs, the behaviour for being sent to the network equipment and clicking on fresh information is triggered Make.Preferably, the scheduled event includes but is not limited to following at least any of：

A) event is clicked on, i.e., whenever thering is the click event to web object to occur, that is, is triggered to network equipment sending point Hit the operation of fresh information.

B) browse operation is completed.Wherein, whether user equipment judges complete to the browse operation of webpage according to predetermined condition Into.For example, predetermined condition is closed for webpage, then when webpage is closed, user equipment determines the browse action to the webpage Complete, and trigger the operation of the click fresh information for sending the webpage；Or, it is pre-conditioned for non-present browses webpage, then when When the current web page that user browses switches to the second webpage by the first webpage, user equipment determines the browse action to the first webpage Complete, and trigger the operation of the click fresh information for sending the first webpage.

2) time triggered condition.For example, when predetermined time point is reached, triggering sends the click being locally stored and updates letter The operation of breath, or, when the last time difference for sending the operating time of current point in time distance meets or exceeds predetermined space, Triggering sends the operation of the click fresh information being locally stored.

It should be further stated that, method according to the invention it is possible to after performing step S11 and step S12 every time i.e. Perform step S13, it is also possible to step S11 and S12 is performed a plurality of times, repeatedly to update local click fresh information, then works as satisfaction During preset trigger condition, step S13 is performed, newest click fresh information is sent to the network equipment.

Then, in step S21, the network equipment receives the click fresh information from user equipment.Wherein, it is described to click on more Fresh information includes the object-related information of one or more web objects, and the object-related information includes the webpage corresponding to it The node location information of object.

Preferably, the click fresh information also includes number of clicks information corresponding with each node location information.

1) object-type information.

2) object content information.

Wherein, the object properties information is identical with the object properties information described in abovementioned steps S11, by reference It is incorporated herein, repeats no more.

Then, in step S22, click fresh information of the network equipment according to received by is believed to update the overall situation and click on Breath, wherein, the global packet of clicking on includes at least one object-related information and corresponding with every object-related information It is clicked number information.

Specifically, to being contained in each node location information clicked in fresh information, the network equipment is in the current overall situation The node location information is inquired about in click information, when inquiry obtains the node location information, will the node location information institute Corresponding number of clicks increases predetermined value；When inquiry acquisition node location information is failed, increase in global click information The node location information, and its corresponding number information that is clicked is set to initial value.

For example, the node updates information that the network equipment is received in the step s 21 includes node location information (3,4), its In, previous numeral " 3 " represents node hierarchical information in bracket, and latter numeral " 4 " represents node order information, wherein, in advance The global packet of clicking on being stored in the network equipment includes node location information (4,5) and its is clicked number information 12, network Equipment inquires about acquisition node location information (3,4) not in current global click information, then the network equipment believes node location Breath (3,4) is clicked number information and is set to initial value 1 added in global click information.

It should be noted that the above-mentioned examples are merely illustrative of the technical solutions of the present invention, rather than to limit of the invention System, it should be appreciated by those skilled in the art that click fresh information received by any basis updates global click information Implementation, should be included in the scope of the present invention.

Preferably, when also object properties information is included in the object-related information that the network equipment is obtained in the step s 21, In the global click information, each node location information be clicked number also with one or more object properties corresponding to it Information is corresponding, then the network equipment is according to the node location information and its corresponding object properties clicked on included in fresh information Information updates global click information.

For example, the object-related information that the network equipment is obtained in the step s 21 includes node location information (2,3), and Corresponding to object-type information " Button ", and global click information is as shown in table 1 below：

Table 1

Then the network equipment inquires about acquisition node location information (2,3) in global click information, and is corresponded to The number of times that is clicked of Button classifications is updated to 10+1=11.

One of according to a preferred embodiment of the invention, the method according to the invention, the network equipment also performs step S23 (figures Do not show).

In step S23, the network equipment according to renewal after global click information come to one or more webpages perform phase Should operate, to obtain corresponding new web page.

Wherein, one or more of webpages include the editable webpage of the network equipment.

Wherein, the corresponding operating includes obtaining new web page according to global click information, or to each in webpage Web object perform each generic operation, it is preferable that the corresponding operating but be not limited to it is following any one operation：

1) node location information of each web object in webpage is adjusted；

2) new web object is increased to the specific node position of the object tree of webpage.

For example, the network equipment determines to be clicked the most node location of number of times in object tree first according to global click information Information, then, in the web page code of the multiple webpages for obtaining preselected advertisement to be put respectively, with the node location information pair The position answered, and the web page code of the web object for showing advertisements is inserted respectively in the position.

It should be noted that the above-mentioned examples are merely illustrative of the technical solutions of the present invention, rather than to limit of the invention System, it should be appreciated by those skilled in the art that it is any according to renewal after global click information come to one or more webpages perform Corresponding operating, to obtain the implementation of corresponding new web page, should be included in the scope of the present invention.

Another preferred embodiment of the invention, the method according to the invention, user equipment also performs step S14 (figures Do not show), wherein, the step S11 further includes step S111 (not shown).

Wherein, in the step S14, the network equipment obtains the object-type information of the web object being clicked.

Then, in step S111, when the object-type information of the web object belongs to predefined type, obtain described The object-related information of web object.

Wherein, the predefined type includes one or more predetermined web object type.

Preferably, the predefined type includes but is not limited to following at least any one type：

1) anchor object type；The anchor object includes basis<a>The webpage pair corresponding to web page code that label is included As.

2) button object type；The button object includes can be used to generate the net corresponding to the web page code of web page buttons Page object.Preferably, the button object is included but is not limited to and the webpage pair corresponding to following at least any of code label As：

a)<button>；

b)<input>。

3) section object type；The section object includes and code label<area>Corresponding web object.

Preferably, the predefined type corresponds to predetermined object content information and web object type simultaneously.For example, pressing Button object type may include with<input>Label is corresponding, and type attributes are the web object of " button ".

Specifically, the object-type information of the web object that is clicked of the user equipment according to obtained in step S14, sentences Whether the disconnected web object belongs to predefined type, when the object-type information belongs to predefined type, obtains the webpage pair The object-related information of elephant.

Preferably, when user equipment judges this according to the object-type information and object content information of web object Whether web object belongs to predefined type.

Preferably, when user equipment judges that the object-type information is not belonging to predefined type, the webpage is not obtained The object-related information of object.

Another preferred embodiment of the invention, the method according to the invention, the click received by the network equipment is more Fresh information includes object-type information, wherein, the step S22 further includes step S221 (not shown).

In step S221, when the object-type information belongs to predefined type, the network equipment is according to received by Fresh information is clicked on to update global click information.

Wherein, the predefined type includes but is not limited to following at least any one type object：

1) anchor object type.

2) button object type.

3) section object type.

Wherein, the predefined type is identical with the predefined type described in abovementioned steps S111, and here is omitted.

Specifically, the object type letter included in click fresh information of the network equipment according to obtained in step S21 Breath, judges whether the object-type information belongs to predefined type, when the object-type information belongs to predefined type, according to institute The click fresh information of acquisition updates global click information.

Preferably, the object-related information also includes object content information, object of the network equipment according to web object Type information and object content information judge whether the web object belongs to predefined type.

Wherein, the network equipment updated according to the click fresh information for being obtained the mode of global click information with The network equipment described in abovementioned steps S22 updates the mode phase of global click information according to the click fresh information for being obtained Together, here is omitted.

The method according to the invention, is clicked counting it the location of in the object tree of webpage based on web object Number of times, for the mode for counting number of clicks relative to the existing page location information according to webpage, side of the invention Method need not obtain the page location of web object, and its statistic processes is more efficient；Also, the information for obtaining statistics can be in difference Browser between it is general, without causing information error due to different the rendering difference of browser, overcome existing obtaining Take in the technical field of click information, the technology prejudice of hits is counted according only to Webpage position or web object, obtain Superior technique effect；It is highly preferred that with reference to the object properties information of web object, such as object type can be informed in The different types of object of same node location is clicked number information, so as to obtain the analysis information of various dimensions, and can be by It is clicked number information and is directly associated with dom tree in this, statistics can be directly applied to easily the adjustment of webpage During.

Fig. 2 illustrate according to a preferred embodiment of the present invention for obtain the web object in webpage by point Hit the method flow diagram of information.The method according to the invention includes the step of performing in a user device S11, step S12, step S13, and in the network device perform the step of S21 and step S22, wherein, the step S12 further includes step S121, the step S22 further includes step S222.

Wherein, step S11 is described in detail in the embodiment shown in reference picture 1, and is incorporated herein by reference, Repeat no more.

Then, in step S121, the object-related information of the web object that user equipment is clicked according to is come more New part click information, using the renewal after local click information as clicking on fresh information, wherein, it is described local to click on Information includes that the object-related information of at least one web object and the part of each web object are clicked number information.

Specifically, when the node location information of web object has been clicked in local click information comprising this, will be local Part corresponding with the node location information is clicked number information in click information increases predetermined value；When local click information still When not being clicked the node location information of web object comprising this, the node location information is added to the local click information, And its corresponding part is clicked number information is set to initial value.

First example of the invention, user equipment is obtained positioned at the level of object tree the 2nd in step s 11, and the 1st right As the node location information (2,1) of node, current local click information is as shown in table 2 below：

Table 2

User equipment inquires about acquisition node location information (2,1) in current local click information, then user equipment will Part corresponding to the node location information (2,1) is clicked number information increases by 1, obtains and clicks on letter comprising the part after updating The fresh information of breath is as shown in table 3 below：

Table 3

Continuation is illustrated to the first example, and user equipment is obtained positioned at the level of object tree the 2nd, the 3rd in step s 11 The node location information (2,3) of Object node, current local click information is as shown in table 3.Then user equipment fails current Local click information in inquire about and obtain node location information (2,3), it is determined that not comprising node location letter in local click information Breath (2,3), then user equipment and its part is clicked time by node location information (2,3) added in local click information Number information is set to initial value 1, obtains the fresh information comprising the local click information after updating as shown in table 4 below：

Table 4

It should be noted that the above-mentioned examples are merely illustrative of the technical solutions of the present invention, rather than to limit of the invention System, it should be appreciated by those skilled in the art that the object-related information of any web object being clicked according to updates office Portion's click information, using the renewal after local click information as click on fresh information implementation, should be included in In the scope of the present invention.

Then, user equipment in step s 13, the click fresh information obtained in step S121 is sent to network Equipment.

Then, the network equipment performs step S21 to receive the click fresh information from user equipment.Wherein, the point Hitting fresh information includes local click information, wherein, the local packet of clicking on includes at least one net in the user equipment The page object-related information of object and the part of each web object are clicked number information.

Then, in step S222, the network equipment updates the global click information according to the local click information.

Specifically, each node location that the network equipment is inquired about in being contained in local click information in global click information Information, when the node location information has been included in global click information, part of the network equipment according to the node location information It is clicked number information and current is clicked number information updating its；When in global click information not comprising the node location believe During breath, be added to the node location information in global click information by the network equipment, and its part is clicked into number information work For it is clicked number information.

Continuation is illustrated with the first example, and the click fresh information that the network equipment is received in the step s 21 includes such as table 4 Shown local updating information, the global click information being stored in the network equipment is as shown in table 5 below：

Table 5

Order of the network equipment in the local click information for being obtained, first inquires about in global click information and is saved Dot position information (2,1), and number information 3 is clicked according to its part, node location information (2,1) is clicked number of times letter Breath is updated to 25+3=28, then, network equipment query node positional information (3,2) in global click information, and judge to work as Node location information (3,2) is not included in preceding global click information, then node location information (3,2) is clicked on into letter added to the overall situation Cease, and its part is clicked number information 2 and be added to global click information as its corresponding number information that is clicked；Connect , the network equipment inquired about in global click information acquisition node location information (2,3), and using with node location information (2, 1) similar mode, 12+3=8 is updated to by the corresponding number information that is clicked of node location information (2,3).The then network equipment Global click information after being updated is as shown in table 6：

Table 6

It should be noted that the above-mentioned examples are merely illustrative of the technical solutions of the present invention, rather than to limit of the invention System, it should be appreciated by those skilled in the art that any update the reality of the global click information according to the local click information Existing mode, should be included in the scope of the present invention.

The method according to the invention, the part that user equipment can be first to web object in the webpage that is locally browsed is clicked Number information carries out partial statistics, and when transmission condition is met, for example, reaches predetermined point of time and come from for example, receiving During the request of the network equipment, the local click information that partial statistics are obtained is sent to the network equipment, thus, reduce user equipment The number of times of transmission information, reduces the burden of user equipment, and reduces the bandwidth of required occupancy.Additionally, the network equipment can root Update the global click information of itself according to the local click information, and without according to fresh information when being clicked each time come Update, that is, while also reducing the number of times that network equipment termination sink hits fresh information and global click information, alleviate net The burden of network equipment.

Fig. 3 illustrate according to an aspect of the present invention be clicked information for obtain the web object in webpage System structure diagram.The system according to the present invention be contained in click acquisition device 1 in user equipment and comprising Click statistic device 2 in the network equipment.Wherein, the click acquisition device 1 includes the first acquisition device 11, determining device 12 and dispensing device 13；The click statistic device 2 includes reception device 21 and updating device 22.

Specifically, reference picture 3, the first acquisition device 11 obtains the object-related information of the web object being clicked.

Wherein, the first acquisition device 11 obtains the node hierarchical information of the web object being clicked respectively and node level is believed Breath.

Wherein, the second sub- acquisition device (not shown) in the first acquisition device 11 is contained in using Object node as starting Node, successively obtains the father node of the node layer, and the object section is determined with the quantity according to the father node for being obtained The node hierarchical information of point.

Specifically, Object node as present node is obtained its father node by the second sub- acquisition device, if obtaining successfully, The father node that will then be obtained continues to obtain the father node of present node, untill root node is obtained as present node.And In acquisition process, obtained father node quantity is counted one by one, to determine object section according to the father node quantity for being obtained The node hierarchical information of point.

Wherein, the side of the node order information of the 3rd sub- acquisition device (not shown) being contained in the first acquisition device 11 Formula includes obtaining the quantity of the brotgher of node before the Object node, is determined with the quantity according to the brotgher of node The node order information of the Object node.Wherein, the 3rd sub- acquisition device obtains the brother before the Object node The mode of the quantity of node includes but is not limited to following any one mode：

Specifically, when the web page element during the first acquisition device 11 detects webpage is clicked, that is, obtain this and be clicked Web object node location information.Preferably, the first acquisition device 11 also obtains the object of the web object being clicked Attribute information.Wherein, those skilled in the art should determine to obtain the web object being clicked according to actual conditions and demand Object properties information mode, here is omitted.

For example, when the first acquisition device 11 detects a generation onclick event for button objects in current web page When, the node hierarchical information of the 3rd layer in this prior in the dom tree of webpage of the corresponding Object node of button objects is obtained, And the node order information of the 4th, and obtain the object content information " submit " of the object.

It is then determined device 12 is according to the object-related information, it is determined that clicking on fresh information.

1) directly using the object-related information as click fresh information.

2) object-related information of the web object being clicked according to updates local click information, by the office Portion's click information as clicking on fresh information, wherein, it is described local to click on the object phase that packet includes at least one web object The part of pass information and each web object is clicked number information.Wherein, which is by the reality shown in subsequent reference Fig. 4 Apply and described in detail in example, here is omitted.

Then, dispensing device 13 sends the click fresh information to the network equipment.

Specifically, when preset trigger condition is met, dispensing device 13 sends to the network equipment and clicks on fresh information.

It should be further stated that, scheme of the invention, dispensing device 13 can be in the first acquisition device 11 every time Performed after completing operation with determining device 12；Also can after the first acquisition device 11 and determining device 12 are performed a plurality of times, and When preset trigger condition is met, operation is performed, newest click fresh information is sent to the network equipment.

Then, the reception device 21 for being contained in the network equipment receives the click fresh information from user equipment.Wherein, institute State and click on object-related information of the fresh information including one or more web objects, the object-related information includes that its institute is right The node location information of the web object answered.

1) object-type information.

2) object content information.

Wherein, the object properties information is identical with the object properties information described in foregoing first acquisition device 11, with Way of reference is incorporated herein, and repeats no more.

Then, the updating device 22 being contained in the network equipment updates entirely according to received click fresh information Office's click information, wherein, the global packet of clicking on includes at least one object-related information and letter related to every object Breath is corresponding to be clicked number information.

Specifically, to being contained in each node location information clicked in fresh information, updating device 22 is current complete The node location information is inquired about in office's click information, when inquiry obtains the node location information, will the node location information Corresponding number of clicks increases predetermined value；When inquiry acquisition node location information is failed, increase in global click information Plus the node location information, and its corresponding number information that is clicked is set to initial value.

For example, the node updates information that reception device 21 is received includes node location information (3,4), wherein, in bracket Previous numeral " 3 " represents node hierarchical information, and latter numeral " 4 " represents node order information, wherein, prestore and be stored in network Global packet of clicking in equipment includes node location information (4,5) and its is clicked number information 12, and updating device 22 does not exist Inquired about in current global click information and obtain node location information (3,4), then updating device 22 is by node location information (3,4) Added in global click information, and it is clicked number information and is set to initial value 1.

Preferably, when also object properties information is included in the object-related information that reception device 21 is obtained, the overall situation In click information, being clicked for each node location information is several also relative with one or more object properties information corresponding to it Should, then updating device 22 according to click on fresh information included in node location information and its corresponding object properties information come Update global click information.

For example, the object-related information that reception device 21 is obtained includes node location information (2,3), and corresponding to object Type information " Button ", and global click information is as shown in table 7 below：

Table 7

Then updating device 22 inquires about acquisition node location information (2,3) in global click information, and is corresponded to The number of times that is clicked of Button classifications is updated to 10+1=11.

One of according to a preferred embodiment of the invention, click statistic device 2 of the invention also includes performs device (figure Do not show).

Click on statistic device according to renewal after global click information come to one or more webpages perform corresponding operating, with Obtain corresponding new web page.

1) node location information of each web object in webpage is adjusted；

For example, clicking on statistic device first according to global click information, determine to be clicked the most node of number of times in object tree Positional information, then, in the web page code of the multiple webpages for obtaining preselected advertisement to be put respectively, believes with the node location Corresponding position is ceased, and the web page code of the web object for showing advertisements is inserted respectively in the position.

Another preferred embodiment of the invention, click acquisition device 1 of the invention also includes that second obtains dress (not shown) is put, wherein, first acquisition device further includes the first sub- acquisition device (not shown).

Wherein, the second acquisition device obtains the object-type information of the web object being clicked.

Then, when the object-type information of the web object belongs to predefined type, the first sub- acquisition device obtains institute State the object-related information of web object.

a)<button>；

b)<input>。

Specifically, the object class of the web object being clicked that the first sub- acquisition device is obtained according to the second acquisition device Type information, judges whether the web object belongs to predefined type, and when the object-type information belongs to predefined type, obtains The object-related information of the web object.

Preferably, the first sub- acquisition device is sentenced according to the object-type information and object content information of web object Whether the disconnected web object belongs to predefined type, and when the object-type information belongs to predefined type, obtains the webpage The object-related information of object.

Another preferred embodiment of the invention, the click received by click statistic device 2 of the invention is more Fresh information includes object-type information, wherein, the updating device 22 further includes the first sub- updating device (not shown).

When the object-type information belongs to predefined type, click of the first sub- updating device according to received by updates Information updates global click information.

1) anchor object type.

2) button object type.

3) section object type.

Wherein, the predefined type is identical with the predefined type described in the foregoing first sub- acquisition device, no longer goes to live in the household of one's in-laws on getting married herein State.

Specifically, the object included in click fresh information that the first sub- updating device is obtained according to reception device 21 Type information, judges whether the object-type information belongs to predefined type, when the object-type information belongs to predefined type, Global click information is updated according to the click fresh information for being obtained.

Preferably, the object-related information also includes object content information, and the first sub- updating device is according to web object Object-type information and object content information judge whether the web object belongs to predefined type.

Wherein, the described first sub- updating device updates global click information according to the click fresh information for being obtained Mode is identical to update the mode of global click information according to the click fresh information for being obtained with foregoing updating device 22, this Place repeats no more.

Scheme of the invention, is clicked counting it the location of in the object tree of webpage based on web object Number of times, for the mode for counting number of clicks relative to the existing page location information according to webpage, side of the invention Case need not obtain the page location of web object, and its statistic processes is more efficient；Also, the information for obtaining statistics can be in difference Browser between it is general, without causing information error due to different the rendering difference of browser, overcome existing obtaining Take in the technical field of click information, the technology prejudice of hits is counted according only to Webpage position or web object, obtain Superior technique effect；It is highly preferred that with reference to the object properties information of web object, such as object type can be informed in The different types of object of same node location is clicked number information, so as to obtain the analysis information of various dimensions, and can be by It is clicked number information and is directly associated with dom tree in this, statistics can be directly applied to easily the adjustment of webpage During.

Fig. 4 illustrate according to a preferred embodiment of the present invention for obtain the web object in webpage by point Hit the structural representation of the system of information.The system according to the present invention is contained in the click acquisition device 1 in user equipment And it is contained in the click statistic device 2 in the network equipment.Wherein, it is described click acquisition device 1 include the first acquisition device 11, The sub- determining device 121 and dispensing device 13 being contained in determining device 12；The click statistic device 2 includes reception device 21, and it is contained in the second sub- updating device 221 in updating device 22.

Wherein, the first acquisition device 11 is described in detail in the embodiment shown in reference picture 3, and is wrapped by reference This is contained in, is repeated no more.

Then, sub- determining device 121 updates partial points according to the object-related information of the web object being clicked Hit information, using the renewal after local click information as clicking on fresh information, wherein, the local packet of clicking on is included The object-related information of at least one web object and the part of each web object are clicked number information.

First example of the invention, the first acquisition device 11 is obtained and is located at the level of object tree the 2nd, the 1st object section The node location information (2,1) of point, current local click information is as shown in table 8 below：

Table 8

Sub- determining device 121 inquires about acquisition node location information (2,1) in current local click information, then user sets It is standby that part corresponding to the node location information (2,1) is clicked number information increase by 1, obtain comprising the partial points after updating The fresh information for hitting information is as shown in table 9 below：

Table 9

Continuation is illustrated to the first example, and the first acquisition device 11 is obtained and is located at the level of object tree the 2nd, the 3rd object The node location information (2,3) of node, current local click information is as shown in table 9.Then sub- determining device 121 fails current Local click information in inquire about and obtain node location information (2,3), it is determined that not comprising node location letter in local click information Breath (2,3), then sub- determining device 121 by node location information (2,3) added in local click information, and by its part by point Hit number information and be set to initial value 1, obtain the fresh information comprising the local click information after updating as shown in table 10 below：

Table 10

Then, dispensing device 13 will be clicked on fresh information and be sent to the network equipment determined by sub- determining device 121.

Then, reception device 21 receives the click fresh information from user equipment.Wherein, the click fresh information bag Local click information is included, wherein, the local click packet includes the object of at least one web object in the user equipment The part of relevant information and each web object is clicked number information.

Then, the second sub- updating device 221 updates the global click information according to the local click information.

Specifically, the second sub- updating device 221 inquires about each in being contained in local click information in global click information Individual node location information, when the node location information has been included in global click information, the second sub- updating device 221 is according to this The part of node location information is clicked number information and current is clicked number information updating its；When in global click information When not including the node location information, be added to the node location information in global click information by the second sub- updating device 221, And its part is clicked number information is clicked number information as it.

Continuation is illustrated with the first example, and the click fresh information that reception device 21 is received includes office as shown in table 10 Portion's fresh information, the global click information being stored in the network equipment is as shown in table 11 below：

Table 11

Order of the second sub- updating device 221 in the local click information for being obtained, first in global click information Inquiry obtains node location information (2,1), and is clicked number information 3 according to its part, by the quilt of node location information (2,1) Number of clicks information updating is 25+3=28, then, the second sub- updating device 221 query node position in global click information Information (3,2), and judge not include node location information (3,2) in current overall situation click information, then by node location information (3, 2) added to global click information, and its part is clicked number information 2 as its it is corresponding be clicked number information addition To global click information；Then, the second sub- updating device 221 inquired about in global click information acquisition node location information (2, 3), and using the mode similar with node location information (2,1), the corresponding number of times that is clicked of node location information (2,3) is believed Breath is updated to 12+3=8.Global click information after then the second sub- updating device 221 is updated is as shown in table 12：

Table 12

Scheme of the invention, the part that user equipment can be first to web object in the webpage that is locally browsed is clicked Number information carries out partial statistics, and when transmission condition is met, for example, reaches predetermined point of time and come from for example, receiving During the request of the network equipment, the local click information that partial statistics are obtained is sent to the network equipment, thus, reduce user equipment The number of times of transmission information, reduces the burden of user equipment, and reduces the bandwidth of required occupancy.Additionally, the network equipment can root Update the global click information of itself according to the local click information, and without according to fresh information when being clicked each time come Update, that is, while also reducing the number of times that network equipment termination sink hits fresh information and global click information, alleviate net The burden of network equipment.

Software program of the invention can be by computing device realizing steps described above or function.Similarly, originally The software program (including related data structure) of invention can be stored in computer readable recording medium storing program for performing, for example, RAM is deposited Reservoir, magnetically or optically driver or floppy disc and similar devices.In addition, some steps of the invention or function can employ hardware to reality It is existing, for example, coordinating so as to perform the circuit of each function or step as with processor.

In addition, a part of the invention can be applied to computer program product, such as computer program instructions, when its quilt When computer is performed, by the operation of the computer, the method according to the invention and/or technical scheme can be called or provided. And the programmed instruction of the method for the present invention is called, it is possibly stored in fixed or moveable recording medium, and/or pass through Data flow in broadcast or other signal bearing medias and be transmitted, and/or be stored according to described program instruction operation In the working storage of computer equipment.Here, including a device according to one embodiment of present invention, the device includes using In the memory and the processor for execute program instructions of storage computer program instructions, wherein, when the computer program refers to When order is by the computing device, method and/or skill that the plant running is based on foregoing multiple embodiments of the invention are triggered Art scheme.

It is obvious to a person skilled in the art that the invention is not restricted to the details of above-mentioned one exemplary embodiment, Er Qie In the case of without departing substantially from spirit or essential attributes of the invention, the present invention can be in other specific forms realized.Therefore, no matter From the point of view of which point, embodiment all should be regarded as exemplary, and be nonrestrictive, the scope of the present invention is by appended power Profit requires to be limited rather than described above, it is intended that all in the implication and scope of the equivalency of claim by falling Change is included in the present invention.Any reference in claim should not be considered as the claim involved by limitation.This Outward, it is clear that " including " word is not excluded for other units or step, odd number is not excluded for plural number.The multiple stated in system claims Unit or device can also be realized by a unit or device by software or hardware.The first, the second grade word is used for table Show title, and be not offered as any specific order.

Claims

1. a kind of method for being clicked information for obtaining the web object in webpage in a user device, wherein, it is described Method is comprised the following steps：

A obtains the object-related information of the web object being clicked；Wherein, the object-related information is included with described by point Node location information of the corresponding Object node of the web object that hits in the object tree corresponding with the webpage；

B is according to the object-related information, it is determined that fresh information is clicked on, wherein, the click fresh information includes one or many The object-related information of the individual web object being clicked；

Wherein, methods described is further comprising the steps of：

M sends the click fresh information to the network equipment.

2. method according to claim 1, wherein, the object-related information also includes object properties information, wherein, institute Stating object properties information includes following at least any one：

- object-type information；

- object content information.

3. method according to claim 1 and 2, wherein, methods described is further comprising the steps of：

The object-related information of-the web object being clicked according to updates local click information, by the partial points Information is hit as click fresh information, wherein, the related letter of object that the local click packet includes at least one web object The part of breath and each web object is clicked number information.

4. method according to claim 1 and 2, wherein, methods described is further comprising the steps of：

The object-type information of the web object that-acquisition is clicked；

Wherein, the step a is comprised the following steps：

- when the object-type information of the web object belongs to predefined type, obtain the related letter of object of the web object Breath.

5. method according to claim 4, wherein, the predefined type includes following at least any one：

- anchor object type；

- button object type；

- section object type.

6. method according to claim 1 and 2, wherein, the node location information includes node hierarchical information and node Order information, wherein, the step a is comprised the following steps：

- using Object node as start node, the father node of the node layer is successively obtained, with according to the father node for being obtained Quantity determine the node hierarchical information of the Object node；

The quantity of the brotgher of node of-acquisition before the Object node, is determined with the quantity according to the brotgher of node The node order information of the Object node.

7. it is a kind of to be used for the method for being clicked information that auxiliary determines web object in the network device, wherein, methods described bag Include following steps：

A receives the click fresh information from user equipment, wherein, the click fresh information is clicked including one or more Web object object-related information, the object-related information includes the corresponding object section of web object corresponding to it Node location information of the point in the object tree corresponding with the webpage；

Click fresh informations of the B according to received by updates global click information, wherein, the global packet of clicking on is included At least one object-related information and number of clicks information corresponding with every object-related information.

8. method according to claim 7, wherein, the click fresh information includes object-type information, wherein, it is described Step B is comprised the following steps：

- when the object-type information belongs to predefined type, global point is updated according to received click fresh information Hit information.

9. method according to claim 8, wherein, the predefined type includes following at least any kind：

- anchor object type；

- button object type；

- section object type.

10. method according to claim 7, wherein, the click fresh information includes local click information, wherein, institute State object-related information and each webpage pair that local click packet includes at least one web object in the user equipment The part of elephant is clicked number information；

Wherein, the step B is comprised the following steps：

- the global click information is updated according to the local click information.

11. method according to claim 7 or 8, wherein, the described method comprises the following steps：

- according to renewal after global click information corresponding operating is performed to one or more webpages, obtaining corresponding new net Page.

A kind of 12. click acquisition device for being clicked information for obtaining the web object in webpage, wherein, the click is obtained Taking device includes：

First acquisition device, the object-related information for obtaining the web object being clicked；Wherein, the related letter of the object Breath includes section of the Object node corresponding with the web object being clicked in the object tree corresponding with the webpage Dot position information；

Determining device, for according to the object-related information, it is determined that fresh information is clicked on, wherein, the click fresh information Object-related information including one or more web objects being clicked；

13. click acquisition device according to claim 12, wherein, the object-related information is also believed including object properties Breath, wherein, the object properties information includes following at least any one：

- object-type information；

- object content information.

The 14. click acquisition device according to claim 12 or 13, wherein, the determining device also includes：

Sub- determining device, local click information is updated for the object-related information of the web object being clicked according to, Using by the local click information as clicking on fresh information, wherein, the local packet of clicking on includes at least one webpage pair The part of the object-related information of elephant and each web object is clicked number information.

The 15. click acquisition device according to claim 12 or 13, wherein, the click acquisition device also includes：

Second acquisition device, the object-type information for obtaining the web object being clicked；

Wherein, first acquisition device includes：

First sub- acquisition device, for when the object-type information of the web object belongs to predefined type, obtaining the net The object-related information of page object.

16. click acquisition device according to claim 15, wherein, the predefined type includes following at least any one：

- anchor object type；

- button object type；

- section object type.

The 17. click acquisition device according to claim 12 or 13, wherein, the node location information includes node level Information and node order information, wherein, first acquisition device includes：

Second sub- acquisition device, for using Object node as start node, the father node of the node layer successively being obtained, with basis The quantity of the father node for being obtained determines the node hierarchical information of the Object node；

3rd sub- acquisition device, the quantity for obtaining the brotgher of node before the Object node, with according to the brother The quantity of younger brother's node determines the node order information of the Object node.

A kind of 18. click statistics dresses that information is counted that are clicked being used in the network device to the web object in webpage Put, wherein, the click statistic device includes：

Reception device, for receiving the click fresh information from user equipment, wherein, the click fresh information includes one Or the object-related information of web object that multiple is clicked, the object-related information includes the web object phase corresponding to it Node location information of the corresponding Object node in the object tree corresponding with the webpage；

Updating device, global click information is updated for the click fresh information received by basis, wherein, the overall situation Click information includes at least one object-related information and corresponding with every object-related information is clicked number information.

19. click statistic devices according to claim 18, wherein, the click fresh information is believed including object type Breath, wherein, the updating device includes：

First sub- updating device, for when the object-type information belongs to predefined type, according to received click more Fresh information updates global click information.

20. click statistic devices according to claim 19, wherein, the predefined type includes following at least any sort Type：

- anchor object type；

- button object type；

- section object type.

21. click statistic devices according to claim 18, wherein, the click fresh information includes that local click is believed Breath, wherein, it is described it is local click on packet include at least one web object in the user equipment object-related information and Each web object possesses the information of being clicked；

Wherein, the updating device includes：

Second sub- updating device, for updating the global click information according to the local click information.

The 22. click statistic device according to claim 18 or 19, wherein, the click statistic device includes：

One or more webpages are performed corresponding operating, to obtain by performs device for the global click information after according to renewal Obtain corresponding new web page.

A kind of 23. user equipmenies, wherein, the user equipment includes that the click as described at least one in claim 12 to 17 is obtained Take device.

A kind of 24. network equipments, wherein, the network equipment includes the click system as described at least one in claim 18 to 22 Counter device.

A kind of 25. systems for being clicked information for determining web object, wherein, the system includes as claimed in claim 23 User equipment and the network equipment as claimed in claim 24.