CN103365901A

CN103365901A - Method for obtaining information on clicked webpage objects, device for obtaining information on clicked webpage objects and equipment for obtaining information on clicked webpage objects

Info

Publication number: CN103365901A
Application number: CN2012100968812A
Authority: CN
Inventors: 史绪胜; 白永彪; 吴冰
Original assignee: Shanghai Synacast Media Technology Co Ltd
Current assignee: Shanghai Synacast Media Technology Co Ltd
Priority date: 2012-04-01
Filing date: 2012-04-01
Publication date: 2013-10-23
Anticipated expiration: 2032-04-01
Also published as: CN103365901B

Abstract

The invention aims at providing a method for obtaining information on clicked webpage objects, a device for obtaining information on clicked webpage objects and equipment for obtaining information on clicked webpage objects. The method for obtaining information on clicked webpage objects includes the following steps that object relevant information on a clicked webpage object is obtained, wherein the object relevant information comprises node position information on an object node corresponding to the clicked webpage object in an object tree corresponding to the webpage; according to the object relevant information, clicking update information is confirmed and sent to network equipment. The method for obtaining information on clicked webpage objects, the device for obtaining information on clicked webpage objects and the equipment for obtaining information on clicked webpage objects have the advantages that the webpage position of the webpage object does not need obtaining, a statistical process is more efficient, and the technological prejudice of summing up hits according to the webpage position of the webpage or webpage objects in the existing technical field of obtaining clicking information is overcome. Obtained statistic information can be generally used among different browsers and a better technological effect is achieved as information errors caused by rendering differences of different browsers do not exit.

Description

A kind of method, device and equipment that obtains the clicked information of web object

Technical field

The present invention relates to computer realm, relate in particular to a kind of method, device and equipment that obtains the clicked information of the web object in the webpage.

Background technology

In the prior art, the click information of statistical web page is mainly added up according to the page location of webpage, but on different browsers, the page location that webpage is presented to the user has certain difference, therefore adds up the click information that obtains according to page location and is inaccurate.And, because coordinate and the accumulative total of page location after need to calculating one by one web page element and playing up can produce larger calculated amount during statistics, larger for the burden of subscriber equipment.And, acquisition with respect to the page location statistical information after, can not directly carry out the adjustment of web page element based on this statistical information, for example, when needs during at a certain page location insertion of advertising picture, can not directly know the insertion position of advertising pictures code, and the dom tree after need to playing up according to current web page is determined the node in the corresponding dom tree of this page location, determines the code position of this advertising pictures again, its process is comparatively complicated, and inefficiency.

Summary of the invention

The purpose of this invention is to provide a kind of method, device and equipment that obtains the clicked information of the web object in the webpage.

According to an aspect of the present invention, provide the method for the clicked information of the web object that a kind of being used in subscriber equipment obtain webpage, wherein, said method comprising the steps of:

A obtains the object-related information of this clicked web object; Wherein, described object-related information comprise the Object node corresponding with described clicked web object with the corresponding object tree of described webpage in node location information;

B determines to click lastest imformation according to described object-related information;

Wherein, described method is further comprising the steps of:

M sends described click lastest imformation to the network equipment.

According to another aspect of the present invention, provide a kind of click deriving means of clicked information of the web object for obtaining webpage, wherein, described click deriving means comprises:

The first deriving means is for the object-related information of obtaining this clicked web object; Wherein, described object-related information comprise the Object node corresponding with described clicked web object with the corresponding object tree of described webpage in node location information;

Determine device, be used for according to described object-related information, determine to click lastest imformation;

Dispensing device is used for sending described click lastest imformation to the network equipment.

According to an aspect of the present invention, also provide a kind of subscriber equipment, described subscriber equipment comprises described click deriving means.

According to an aspect of the present invention, also provide a kind of network equipment, the described network equipment comprises described click statistic device.

According to an aspect of the present invention, also provide a kind of system, this system comprises described subscriber equipment and the described network equipment.

Compared with prior art, the present invention has the following advantages: 1) the present invention is based on web object residing position in the object tree of webpage and add up its clicked number of times, with respect to existing mode of adding up number of clicks according to the page location information of webpage, the present invention need not to obtain the page location of web object, and its statistic processes is more efficient; 2) information that the present invention obtained to add up can be general between different browsers, and can not cause information error owing to the difference of playing up of different browsers, overcome in the existing technical field of obtaining click information, only according to the technology prejudice of Webpage position or web object statistics clicks, obtained better technique effect; 3) the present invention is by the object properties information in conjunction with web object, such as object type etc., can be informed in the clicked number of times information of the dissimilar object of same node location, thereby obtain the analytical information of various dimensions, and can because this clicked number of times information directly is associated with dom tree, can easily statistics be directly applied to the adjustment process of webpage.

Description of drawings

By reading the detailed description that non-limiting example is done of doing with reference to the following drawings,

It is more obvious that other features, objects and advantages of the present invention will become:

Fig. 1 obtains the method flow diagram of clicked information of the web object of webpage for being used for according to an aspect of the present invention;

Fig. 2 obtains the method flow diagram of clicked information of the web object of webpage for being used for according to a preferred embodiment of the present invention;

Fig. 3 obtains the structural representation of system of clicked information of the web object of webpage for being used for according to an aspect of the present invention;

Fig. 4 obtains the structural representation of system of clicked information of the web object of webpage for being used for according to a preferred embodiment of the present invention.

Same or analogous Reference numeral represents same or analogous parts in the accompanying drawing.

Embodiment

Below in conjunction with accompanying drawing the present invention is described in further detail.

Fig. 1 has illustrated the method flow diagram of clicked information of web object that is used for obtaining webpage according to an aspect of the present invention.The method according to this invention is included in step S11, step S12, the step S13 that carries out in the subscriber equipment, and the step S21 that carries out in the network equipment and step S22.

Wherein, described subscriber equipment and the described network equipment include a kind of can be according to the instruction of prior setting or storage, automatically carry out the electronic equipment of numerical evaluation and/or information processing, its hardware includes but not limited to microprocessor, special IC (ASIC), programmable gate array (FPGA), digital processing unit (DSP), embedded device etc.Described subscriber equipment includes but not limited to any electronic product that can carry out man-machine interaction by modes such as keyboard, mouse, telepilot, touch pad or voice-operated devices with the user, such as personal computer, smart mobile phone, PDA, game machine or IPTV etc.; The described network equipment includes but not limited to server group that single network server, a plurality of webserver form or based on the cloud that is made of a large amount of main frames or the webserver of cloud computing (CloudComputing), wherein, cloud computing is a kind of of Distributed Calculation, a super virtual machine that is comprised of the loosely-coupled computing machine collection of a group.Wherein, described subscriber equipment or the residing network of the described network equipment include but not limited to internet, wide area network, Metropolitan Area Network (MAN), LAN (Local Area Network), VPN network etc.

Need to prove; described subscriber equipment, the described network equipment and network are only for giving an example; other subscriber equipmenies existing or that may occur from now on, the network equipment and network also should be included in the protection domain of the present invention, and be contained in this with way of reference as applicable to the present invention.

Particularly, with reference to Fig. 1, in step S11, subscriber equipment obtains the object-related information of this clicked web object.

Wherein, described object-related information comprise the Object node corresponding with described clicked web object with the corresponding object tree of described webpage in node location information.Wherein, described node location comprises node hierarchical information and the node hierarchical information of Object node in object tree.

Wherein, described object tree comprises one or more Object nodes corresponding with each web object in the webpage, and, described one or more Object node is determined from the level in object tree according to the nested level of its corresponding web object code respectively, and is determined that according to the order of playing up to each web object in the webpage render process self is with respect to the order of same other other Object nodes of level.Preferably, described object tree comprises dom tree.

Wherein, subscriber equipment obtains respectively node hierarchical information and the node hierarchical information of clicked web object.

Wherein, the mode of obtaining the node hierarchical information of Object node comprises Object node and successively to obtain the father node of this node layer, to determine the node hierarchical information of described Object node according to the quantity of the described father node that is obtained as start node.

Particularly, Object node as present node, is obtained its father node, if obtain successfully, then with the father node that obtains as present node, continue to obtain the father node of present node, until obtain till the root node.And in acquisition process, add up one by one the father node quantity that obtains, to determine the node hierarchical information of Object node according to the father node quantity that is obtained.

Wherein, the mode of obtaining the node order information of Object node comprises obtains the quantity that is positioned at the described Object node brotgher of node before, to determine the node order information of described Object node according to the quantity of the described brotgher of node.Wherein, the described mode of obtaining the quantity that is positioned at the described Object node brotgher of node before includes but not limited to following any mode:

1) with Object node as present node, obtain the last brotgher of node, if obtain successfully, then with the brotgher of node that obtains as present node, continue to obtain the last brotgher of node of present node, until can't obtain till the last brotgher of node of present node.And in acquisition process, add up one by one the last brotgher of node quantity that obtains, to determine the node hierarchical information of Object node according to the last brotgher of node quantity that is obtained.

2) obtain first the father node of this Object node, then, obtain one by one each child node under this father node, and the child node that obtains compared to judge with this Object node whether both are identical, and record the number of nodes of having compared, until obtain the child node identical with this Object node.And with the number of nodes of having compared that the records node order information as this Object node.

Preferably, described object-related information also comprises object properties information, wherein, described object properties information comprise following at least each:

1) object-type information; Described object-type information comprises the corresponding label information of the web page code of web object.

For example, for web page code be "＜button type=" button "〉button 1＜/button " web object " button 1 ", subscriber equipment determines that its object-type information comprises label information " button ".

2) contents of object information; Described contents of object information comprises the property value of described web object.

For example, for web page code be "＜a href=" http://www.123.com/ "〉friendly link＜/a " hyperlink object " friendly link ", its contents of object information comprises the value " http://www.123.com/ " of href attribute.

".

Particularly, when subscriber equipment detects web page element in the webpage when clicked, namely obtain the node location information of this clicked web object.Preferably, subscriber equipment also obtains the object properties information of this clicked web object.Wherein, those skilled in the art should obtain according to actual conditions and Location of requirement the method for the object properties information of this clicked web object, repeat no more herein.

For example, when subscriber equipment detects the generation onclick event of a button object in the current web page, namely obtain 3rd layer the node hierarchical information of Object node corresponding to this button object in the dom tree of this current webpage, and the 4th node order information, and obtain the contents of object information " submit " of this object.

Need to prove, above-mentioned for example only for technical scheme of the present invention is described better, but not limitation of the present invention those skilled in the art should understand that, any implementation of obtaining the object-related information of this clicked web object all should be within the scope of the present invention.

Then, in step S12, subscriber equipment determines to click lastest imformation according to described object-related information.

Particularly, according to described object-related information, determine that the mode of clicking lastest imformation includes but not limited to:

1) directly with described object-related information as clicking lastest imformation.

2) upgrade local click information according to the object-related information of described clicked web object, with with described local click information as clicking lastest imformation, wherein, the described local packets of information of clicking is drawn together the object-related information of at least one web object and the clicked number of times information of each web object.Wherein, this mode will be described in detail in subsequent reference embodiment shown in Figure 2, repeat no more herein.

Then, in step S3, subscriber equipment sends described click lastest imformation to the network equipment.

Particularly, when satisfying preset trigger condition, subscriber equipment sends to the network equipment and clicks lastest imformation.

Wherein, described preset trigger condition includes but not limited to following at least each condition:

1) trigger conditions; Namely when scheduled event occurs, trigger to the network equipment and send the operation of clicking lastest imformation.Preferably, described scheduled event include but not limited to following at least any:

A) click event namely when the click event that pair web object is arranged occurs, namely triggers to the network equipment and sends the operation of clicking lastest imformation.

B) browse operation is finished.Wherein, subscriber equipment judges according to predetermined condition whether the browse operation of webpage is finished.For example, predetermined condition is that webpage is closed, and then when webpage was closed, subscriber equipment was determined the browse action of this webpage is finished, and triggered the operation of the click lastest imformation that sends this webpage; Perhaps, pre-conditioned is non-current browsing page, and when the current web page of then browsing as the user switched to the second webpage by the first webpage, subscriber equipment was determined the browse action of the first webpage is finished, and triggered the operation of the click lastest imformation that sends the first webpage.

2) time trigger condition.For example, when arrival predetermined time point, trigger the operation that sends local click lastest imformation of storing, perhaps, when current point in time meets or exceeds predetermined space apart from the time difference of last transmit operation time, trigger the operation of the click lastest imformation that sends local storage.

What need to further specify is, the method according to this invention, be execution in step S13 behind execution in step S11 and the step S12 at every turn, also repeatedly execution in step S11 and S12, repeatedly to upgrade local click lastest imformation, when satisfying preset trigger condition, execution in step S13 is to be sent to the network equipment with up-to-date click lastest imformation again.

Then, among the step S21, the network equipment receives the click lastest imformation from subscriber equipment.Wherein, described click lastest imformation comprises the object-related information of one or more web objects, and described object-related information comprises the node location information of its corresponding web object.

Preferably, described click lastest imformation also comprises the number of clicks information corresponding with each node location information.

1) object-type information.

2) contents of object information.

Wherein, described object properties information is identical with the object properties information described in the abovementioned steps S11, is contained in this with way of reference, repeats no more.

Then, in step S22, the network equipment upgrades overall click information according to received click lastest imformation, wherein, the described overall situation is clicked packets of information and is drawn together at least one object-related information and the clicked number of times information corresponding with every object-related information.

Particularly, to being contained in each node location information of clicking in the lastest imformation, the network equipment is inquired about this node location information in current overall click information, when inquiry obtained this node location information, being about to the corresponding number of clicks of this node location information increased predetermined value; When failing this node location information of inquiry acquisition, in overall click information, increase this node location information, and the clicked number of times information of its correspondence is set to initial value.

For example, the node updates information that the network equipment receives in step S21 comprises node location information (3,4), wherein, previous numeral " 3 " expression node hierarchical information in the bracket, a rear numeral " 4 " expression node order information, wherein, the overall situation click packets of information that is stored in the network equipment that prestores is drawn together node location information (4,5) and clicked number of times information 12 thereof, and the network equipment is inquiry acquisition node location information (3 in current overall click information, 4), then the network equipment is added into node location information (3,4) in the overall click information, and its clicked number of times information is set to initial value 1.

Need to prove, above-mentioned for example only for technical scheme of the present invention is described better, but not limitation of the present invention, those skilled in the art should understand that, any according to received click lastest imformation, upgrade the implementation of overall click information, all should be within the scope of the present invention.

Preferably, when also comprising object properties information in the object-related information that the network equipment obtains in step S21, in the described overall click information, the clicked number of each node location information is also corresponding with its corresponding one or more object properties information, and then the network equipment upgrades overall click information according to clicking the node location information and the corresponding object properties information thereof that comprise in the lastest imformation.

For example, comprise node location information (2,3) in the object-related information that the network equipment obtains in step S21, and corresponding to object-type information " Button ", and overall click information is as shown in table 1 below:

Table 1

Then the network equipment is inquired about in overall click information and is obtained node location information (2,3), and its clicked number of times corresponding to the Button classification is updated to 10+1=11.

One of according to a preferred embodiment of the invention, the method according to this invention, the network equipment is execution in step S23 (not shown) also.

In step S23, the network equipment comes one or more webpages are carried out corresponding operating according to the overall click information after upgrading, to obtain corresponding new web page.

Wherein, described one or more webpage comprises the editable webpage of the network equipment.

Wherein, described corresponding operating comprises according to overall click information and obtains new web page, each generic operation of perhaps each web object in the webpage being carried out, preferably, described corresponding operating but be not limited to following any operation:

1) node location information of each web object in the adjustment webpage;

2) the specific node location to the object tree of webpage increases new web object.

For example, the network equipment is first according to overall click information, determine the maximum node location information of clicked number of times in the object tree, then, obtain respectively in the web page code of a plurality of webpages of preselected advertisement to be put, the position corresponding with this node location information, and insert respectively web page code for the web object of showing advertisements in this position.

Need to prove, above-mentioned for example only for technical scheme of the present invention is described better, but not limitation of the present invention, those skilled in the art should understand that, anyly come one or more webpages are carried out corresponding operatings according to the overall click information after upgrading, to obtain the implementation of corresponding new web page, all should be within the scope of the present invention.

According to another preferred embodiment of the present invention, the method according to this invention, subscriber equipment is execution in step S14 (not shown) also, and wherein, described step S11 further comprises step S111 (not shown).

Wherein, in described step S14, the network equipment obtains the object-type information of clicked web object.

Then, in step S111, when the object-type information of described web object belongs to predefined type, obtain the object-related information of described web object.

Wherein, described predefined type comprises one or more predetermined web object types.

Preferably, described predefined type includes but not limited to following at least each type:

1) anchor object type; Described anchor object comprises basis＜a〉the corresponding web object of web page code that comprises of label.

2) button object type; Described button object comprises the corresponding web object of the web page code that can be used for the generating web page button.Preferably, described button object includes but not limited to and the corresponding web object of following at least any code label:

a)<button>；

b)<input>。

3) section object type; Described section object comprises and code label＜area〉corresponding web object.

Preferably, described predefined type is simultaneously corresponding to predetermine one content information and web object type.For example, the button object type can comprise and＜input〉label is corresponding, and the type attribute is the web object of " button ".

Particularly, subscriber equipment is according to the object-type information of the clicked web object that obtains among the step S14, judge whether this web object belongs to predefined type, when described object-type information belongs to predefined type, obtain the object-related information of described web object.

Preferably, when object-type information and the contents of object information of subscriber equipment according to web object, judge whether this web object belongs to predefined type.

Preferably, when subscriber equipment judges that described object-type information does not belong to predefined type, do not obtain the object-related information of described web object.

According to another preferred embodiment of the present invention, the method according to this invention comprises object-type information in the received click lastest imformation of the network equipment, and wherein, described step S22 further comprises step S221 (not shown).

In step S221, when described object-type information belonged to predefined type, the network equipment upgraded overall click information according to received click lastest imformation.

Wherein, described predefined type includes but not limited to following at least each type object:

1) anchor object type.

2) button object type.

3) section object type.

Wherein, described predefined type is identical with the predefined type described in the abovementioned steps S111, repeats no more herein.

Particularly, the network equipment is according to the object-type information that comprises in the click lastest imformation that obtains among the step S21, judge whether this object-type information belongs to predefined type, when described object-type information belongs to predefined type, according to the click lastest imformation that obtains, upgrade overall click information.

Preferably, described object-related information also comprises contents of object information, and the network equipment judges according to object-type information and the contents of object information of web object whether this web object belongs to predefined type.

Wherein, the described network equipment is according to the click lastest imformation that obtains, upgrade that the network equipment is according to the click lastest imformation that obtains described in the mode of overall click information and the abovementioned steps S22, the mode of upgrading overall click information is identical, repeats no more herein.

The method according to this invention, add up its clicked number of times based on web object residing position in the object tree of webpage, with respect to existing mode of adding up number of clicks according to the page location information of webpage, method of the present invention need not to obtain the page location of web object, and its statistic processes is more efficient; And, the information of the statistics that obtains can be general between different browsers, and can not cause information error owing to the difference of playing up of different browsers, overcome in the existing technical field of obtaining click information, only according to the technology prejudice of Webpage position or web object statistics clicks, obtained better technique effect; More preferably, object properties information in conjunction with web object, such as object type etc., can be informed in the clicked number of times information of the dissimilar object of same node location, thereby obtain the analytical information of various dimensions, and can because this clicked number of times information directly is associated with dom tree, can statistics be directly applied in the adjustment process of webpage easily.

Fig. 2 has illustrated the method flow diagram of clicked information of web object that is used for obtaining webpage according to a preferred embodiment of the present invention.The method according to this invention is included in step S11, step S12, the step S13 that carries out in the subscriber equipment, and the step S21 that in the network equipment, carries out and step S22, wherein, described step S12 further comprises step S121, and described step S22 further comprises step S222.

Wherein, step S11 is being described in detail with reference among the embodiment shown in Figure 1, and is contained in this by reference, repeats no more.

Then, in step S121, subscriber equipment upgrades local click information according to the object-related information of described clicked web object, with with the local click information after the described renewal as clicking lastest imformation, wherein, the described local packets of information of clicking is drawn together the object-related information of at least one web object and the local clicked number of times information of each web object.

Particularly, when having comprised the node location information of this clicked web object in the local click information, local clicked number of times information corresponding with this node location information in the local click information is increased predetermined value; When local click information not yet comprises the node location information of this clicked web object, this node location information is added into this part click information, and the local clicked number of times information of its correspondence is made as initial value.

According to the first example of the present invention, subscriber equipment obtains to be positioned at object tree the 2nd level in step S11, the node location information (2,1) of the 1st Object node, and current local click information is as shown in table 2 below:

Table 2

Subscriber equipment is inquired about in current local click information and is obtained node location information (2,1), then subscriber equipment is with this node location information (2,1) the clicked number of times information in corresponding part increases by 1, and the lastest imformation that obtains to comprise the local click information after the renewal is as shown in table 3 below:

Table 3

Continuation describes the first example, and subscriber equipment obtains to be positioned at object tree the 2nd level in step S11, the node location information (2,3) of the 3rd Object node, and current local click information is as shown in table 3.Then subscriber equipment is failed to inquire about in current local click information and is obtained node location information (2,3), determine not comprise in the local click information node location information (2,3), then subscriber equipment is with node location information (2,3) be added in the local click information, and its local clicked number of times information is set to initial value 1, the lastest imformation that obtains to comprise the local click information after the renewal is as shown in table 4 below:

Table 4

Need to prove, above-mentioned for example only for technical scheme of the present invention is described better, but not limitation of the present invention, those skilled in the art should understand that, any object-related information according to described clicked web object is upgraded local click information, with with the local click information after the described renewal as the implementation of clicking lastest imformation, all should be within the scope of the present invention.

Then, subscriber equipment is in step S13, and the click lastest imformation that will obtain in step S121 is sent to the network equipment.

Then, network equipment execution in step S21 receives the click lastest imformation from subscriber equipment.Wherein, described click lastest imformation comprises local click information, and wherein, the described local packets of information of clicking is drawn together the object-related information of at least one web object in the described subscriber equipment and the local clicked number of times information of each web object.

Then, in step S222, the network equipment upgrades described overall click information according to described local click information.

Particularly, network equipment inquiry packet in overall click information is contained in each node location information in the local click information, when having comprised this node location information in the overall click information, the network equipment upgrades its current clicked number of times information according to the local clicked number of times information of this node location information; When not comprising this node location information in the overall click information, the network equipment is added into this node location information in the overall click information, and with its local clicked number of times information as its clicked number of times information.

Continuation describes with the first example, and the click lastest imformation that the network equipment receives in step S21 comprises local updating information as shown in table 4, and the overall click information that is stored in the network equipment is as shown in table 5 below:

Table 5

The network equipment is according to the order in the local click information that obtains, inquiry obtains node location information (2 in overall click information first, 1), and according to its local clicked number of times information 3, with node location information (2,1) clicked number of times information updating is 25+3=28, then, the network equipment is query node positional information (3,2) in overall click information, and judges in the current overall click information and do not comprise node location information (3,2), then node location information (3,2) is added into overall click information, and its local clicked number of times information 2 is added into overall click information as the clicked number of times information of its correspondence; Then, the network equipment is inquired about in overall click information and is obtained node location information (2,3), and employing and node location information (2,1) similar mode, the clicked number of times information updating that node location information (2,3) is corresponding is 12+3=8.Overall click information after then the network equipment obtains to upgrade is as shown in table 6:

Table 6

Need to prove, above-mentioned for example only for technical scheme of the present invention is described better, but not limitation of the present invention those skilled in the art should understand that, any implementation of upgrading described overall click information according to described local click information all should be within the scope of the present invention.

The method according to this invention, the local clicked number of times information of web object is carried out partial statistics in the webpage that subscriber equipment can be first browsed this locality, and when satisfying the transmission condition, for example arrive predetermined point of time, again for example, when receiving the request from the network equipment, send the local click information that partial statistics obtains to the network equipment, thus, reduced the number of times of subscriber equipment transmission information, reduced the burden of subscriber equipment, and reduced the required bandwidth that takies.In addition, the network equipment can upgrade according to this part click information the overall click information of self, and the lastest imformation that need not when clicked is each time upgraded, that is, simultaneously also reduce network equipment termination sink and hit the number of times of lastest imformation and overall click information, alleviated the burden of the network equipment.

Fig. 3 has illustrated the system architecture schematic diagram of clicked information of web object that is used for obtaining webpage according to an aspect of the present invention.System according to the present invention comprises the click deriving means 1 that is contained in the subscriber equipment and is contained in click statistic device 2 in the network equipment.Wherein, described click deriving means 1 comprises the first deriving means 11, determines device 12 and dispensing device 13; Described click statistic device 2 comprises receiving trap 21 and updating device 22.

Particularly, with reference to Fig. 3, the first deriving means 11 obtains the object-related information of this clicked web object.

Wherein, the first deriving means 11 obtains respectively node hierarchical information and the node hierarchical information of clicked web object.

Wherein, be contained in the second sub-deriving means (not shown) in the first deriving means 11 with Object node as start node, successively obtain the father node of this node layer, to determine the node hierarchical information of described Object node according to the quantity of the described father node that is obtained.

Particularly, the second sub-deriving means as present node, obtains its father node with Object node, if obtain successfully, then with the father node that obtains as present node, continue to obtain the father node of present node, until obtain till the root node.And in acquisition process, add up one by one the father node quantity that obtains, to determine the node hierarchical information of Object node according to the father node quantity that is obtained.

Wherein, the mode that is contained in the node order information of the 3rd sub-deriving means (not shown) in the first deriving means 11 comprises obtains the quantity that is positioned at the described Object node brotgher of node before, to determine the node order information of described Object node according to the quantity of the described brotgher of node.Wherein, the 3rd sub-deriving means mode of obtaining the quantity that is positioned at the brotgher of node before the described Object node includes but not limited to following any mode:

".

Particularly, when the first deriving means 11 detects web page element in the webpage when clicked, namely obtain the node location information of this clicked web object.Preferably, the first deriving means 11 also obtains the object properties information of this clicked web object.Wherein, those skilled in the art should obtain according to actual conditions and Location of requirement the mode of the object properties information of this clicked web object, repeat no more herein.

For example, when the first deriving means 11 detects the generation onclick event of a button object in the current web page, obtain 3rd layer the node hierarchical information of Object node corresponding to this button object in the dom tree of this current webpage, and the 4th node order information, and obtain the contents of object information " submit " of this object.

Then, determine device 12 according to described object-related information, determine to click lastest imformation.

2) upgrade local click information according to the object-related information of described clicked web object, with with described local click information as clicking lastest imformation, wherein, the described local packets of information of clicking is drawn together the object-related information of at least one web object and the local clicked number of times information of each web object.Wherein, this mode will be described in detail in subsequent reference embodiment shown in Figure 4, repeat no more herein.

Then, dispensing device 13 sends described click lastest imformation to the network equipment.

Particularly, when satisfying preset trigger condition, dispensing device 13 sends to the network equipment and clicks lastest imformation.

What need to further specify is that according to the solution of the present invention, dispensing device 13 can namely be carried out behind each the first deriving means 11 and definite device 12 complete operations; Also can be after the first deriving means 11 and definite device be carried out for more than 12 time, and when satisfying preset trigger condition, executable operations is to be sent to the network equipment with up-to-date click lastest imformation.

Then, be contained in receiving trap 21 receptions of the network equipment from the click lastest imformation of subscriber equipment.Wherein, described click lastest imformation comprises the object-related information of one or more web objects, and described object-related information comprises the node location information of its corresponding web object.

1) object-type information.

2) contents of object information.

Wherein, described object properties information is identical with the object properties information described in aforementioned the first deriving means 11, is contained in this with way of reference, repeats no more.

Then, be contained in updating device 22 in the network equipment according to received click lastest imformation, upgrade overall click information, wherein, the described overall situation is clicked packets of information and is drawn together at least one object-related information and the clicked number of times information corresponding with every object-related information.

Particularly, to being contained in each node location information of clicking in the lastest imformation, updating device 22 is inquired about this node location information in current overall click information, when inquiry obtained this node location information, being about to the corresponding number of clicks of this node location information increased predetermined value; When failing this node location information of inquiry acquisition, in overall click information, increase this node location information, and the clicked number of times information of its correspondence is set to initial value.

For example, the node updates information that receiving trap 21 receives comprises node location information (3,4), wherein, previous numeral " 3 " expression node hierarchical information in the bracket, a rear numeral " 4 " expression node order information, wherein, the overall situation click packets of information that is stored in the network equipment that prestores is drawn together node location information (4,5) and clicked number of times information 12 thereof, and updating device 22 is inquiry acquisition node location information (3 in current overall click information, 4), then updating device 22 is added into node location information (3,4) in the overall click information, and its clicked number of times information is set to initial value 1.

Preferably, when also comprising object properties information in the object-related information that receiving trap 21 obtains, in the described overall click information, the clicked number of each node location information is also corresponding with its corresponding one or more object properties information, and then updating device 22 upgrades overall click information according to clicking the node location information and the corresponding object properties information thereof that comprise in the lastest imformation.

For example, comprise node location information (2,3) in the object-related information that receiving trap 21 obtains, and corresponding to object-type information " Button ", and overall click information is as shown in table 7 below:

Table 7

Then updating device 22 is inquired about in overall click information and is obtained node location information (2,3), and its clicked number of times corresponding to the Button classification is updated to 10+1=11.

One of according to a preferred embodiment of the invention, click statistic device 2 according to the present invention also comprises the actuating unit (not shown).

Click statistic device and come one or more webpages are carried out corresponding operating according to the overall click information after upgrading, to obtain corresponding new web page.

1) node location information of each web object in the adjustment webpage;

For example, click statistic device first according to overall click information, determine the maximum node location information of clicked number of times in the object tree, then, obtain respectively in the web page code of a plurality of webpages of preselected advertisement to be put, the position corresponding with this node location information, and insert respectively web page code for the web object of showing advertisements in this position.

According to another preferred embodiment of the present invention, click deriving means 1 according to the present invention also comprises the second deriving means (not shown), and wherein, described the first deriving means further comprises the first sub-deriving means (not shown).

Wherein, the second deriving means obtains the object-type information of clicked web object.

Then, when the object-type information of described web object belonged to predefined type, the first sub-deriving means obtained the object-related information of described web object.

a)<button>；

b)<input>。

Particularly, the object-type information of the clicked web object that the first sub-deriving means obtains according to the second deriving means, judge whether this web object belongs to predefined type, and when described object-type information belongs to predefined type, obtain the object-related information of described web object.

Preferably, the first sub-deriving means is according to object-type information and the contents of object information of web object, judge whether this web object belongs to predefined type, and when described object-type information belongs to predefined type, obtain the object-related information of described web object.

According to another preferred embodiment of the present invention, according to comprising object-type information in the received click lastest imformation of click statistic device of the present invention 2, wherein, described updating device 22 further comprises the first sub-updating device (not shown).

When described object-type information belonged to predefined type, the first sub-updating device upgraded overall click information according to received click lastest imformation.

1) anchor object type.

2) button object type.

3) section object type.

Wherein, described predefined type is identical with the predefined type described in the aforementioned first sub-deriving means, repeats no more herein.

Particularly, the object-type information that comprises in the click lastest imformation that the first sub-updating device obtains according to receiving trap 21, judge whether this object-type information belongs to predefined type, when described object-type information belongs to predefined type, according to the click lastest imformation that obtains, upgrade overall click information.

Preferably, described object-related information also comprises contents of object information, and the first sub-updating device judges according to object-type information and the contents of object information of web object whether this web object belongs to predefined type.

Wherein, the described first sub-updating device is according to the click lastest imformation that obtains, and upgrades the mode of overall click information and aforementioned updating device 22 according to the click lastest imformation that obtains, and the mode of upgrading overall click information is identical, repeats no more herein.

According to the solution of the present invention, add up its clicked number of times based on web object residing position in the object tree of webpage, with respect to existing mode of adding up number of clicks according to the page location information of webpage, the solution of the present invention need not to obtain the page location of web object, and its statistic processes is more efficient; And, the information of the statistics that obtains can be general between different browsers, and can not cause information error owing to the difference of playing up of different browsers, overcome in the existing technical field of obtaining click information, only according to the technology prejudice of Webpage position or web object statistics clicks, obtained better technique effect; More preferably, object properties information in conjunction with web object, such as object type etc., can be informed in the clicked number of times information of the dissimilar object of same node location, thereby obtain the analytical information of various dimensions, and can because this clicked number of times information directly is associated with dom tree, can statistics be directly applied in the adjustment process of webpage easily.

Fig. 4 has illustrated the structural representation of system of clicked information of web object that is used for obtaining webpage according to a preferred embodiment of the present invention.System according to the present invention comprises the click deriving means 1 that is contained in the subscriber equipment and is contained in click statistic device 2 in the network equipment.Wherein, described click deriving means 1 comprises the first deriving means 11, is contained in the son of determining in the device 12 and determines device 121 and dispensing device 13; Described click statistic device 2 comprises receiving trap 21, and is contained in the second sub-updating device 221 in the updating device 22.

Wherein, the first deriving means 11 is being described in detail with reference among the embodiment shown in Figure 3, and is contained in this by reference, repeats no more.

Then, son determines that device 121 upgrades local click information according to the object-related information of described clicked web object, with with the local click information after the described renewal as clicking lastest imformation, wherein, the described local packets of information of clicking is drawn together the object-related information of at least one web object and the local clicked number of times information of each web object.

According to the first example of the present invention, the first deriving means 11 obtains to be positioned at object tree the 2nd level, the node location information (2,1) of the 1st Object node, and current local click information is as shown in table 8 below:

Table 8

The definite device 121 of son is inquired about in current local click information and is obtained node location information (2,1), then subscriber equipment is with this node location information (2,1) the clicked number of times information in corresponding part increases by 1, and the lastest imformation that obtains to comprise the local click information after the renewal is as shown in table 9 below:

Table 9

Continuation describes the first example, and the first deriving means 11 obtains to be positioned at object tree the 2nd level, the node location information (2,3) of the 3rd Object node, and current local click information is as shown in table 9.Then the definite device 121 of son is failed to inquire about in current local click information and is obtained node location information (2,3), determine not comprise in the local click information node location information (2,3), then son determines that device 121 is with node location information (2,3) be added in the local click information, and its local clicked number of times information is set to initial value 1, the lastest imformation that obtains to comprise the local click information after the renewal is as shown in table 10 below:

Table 10

Then, dispensing device 13 determines that with son device 121 determined click lastest imformations are sent to the network equipment.

Then, receiving trap 21 receptions are from the click lastest imformation of subscriber equipment.Wherein, described click lastest imformation comprises local click information, and wherein, the described local packets of information of clicking is drawn together the object-related information of at least one web object in the described subscriber equipment and the local clicked number of times information of each web object.

Then, the second sub-updating device 221 upgrades described overall click information according to described local click information.

Particularly, the second sub-updating device 221 inquiry packet in overall click information is contained in each node location information in the local click information, when having comprised this node location information in the overall click information, the second sub-updating device 221 upgrades its current clicked number of times information according to the local clicked number of times information of this node location information; When not comprising this node location information in the overall click information, the second sub-updating device 221 is added into this node location information in the overall click information, and with its local clicked number of times information as its clicked number of times information.

Continuation describes with the first example, and the click lastest imformation that receiving trap 21 receives comprises local updating information as shown in table 10, and the overall click information that is stored in the network equipment is as shown in table 11 below:

Table 11

The second sub-updating device 221 is according to the order in the local click information that obtains, inquiry obtains node location information (2 in overall click information first, 1), and according to its local clicked number of times information 3, with node location information (2,1) clicked number of times information updating is 25+3=28, then, the second sub-updating device 221 query node positional information (3 in overall click information, 2), and judge in the current overall click information and do not comprise node location information (3,2), then node location information (3,2) is added into overall click information, and its local clicked number of times information 2 is added into overall click information as the clicked number of times information of its correspondence; Then, the second sub-updating device 221 is inquired about in overall click information and is obtained node location information (2,3), and employing and node location information (2,1) similar mode, the clicked number of times information updating that node location information (2,3) is corresponding is 12+3=8.Overall click information after then the second sub-updating device 221 obtains to upgrade is as shown in table 12:

Table 12

According to the solution of the present invention, the local clicked number of times information of web object is carried out partial statistics in the webpage that subscriber equipment can be first browsed this locality, and when satisfying the transmission condition, for example arrive predetermined point of time, again for example, when receiving the request from the network equipment, send the local click information that partial statistics obtains to the network equipment, thus, reduced the number of times of subscriber equipment transmission information, reduced the burden of subscriber equipment, and reduced the required bandwidth that takies.In addition, the network equipment can upgrade according to this part click information the overall click information of self, and the lastest imformation that need not when clicked is each time upgraded, that is, simultaneously also reduce network equipment termination sink and hit the number of times of lastest imformation and overall click information, alleviated the burden of the network equipment.

Software program of the present invention can carry out to realize step mentioned above or function by processor.Similarly, software program of the present invention (comprising relevant data structure) can be stored in the computer readable recording medium storing program for performing, for example, and RAM storer, magnetic or CD-ROM driver or flexible plastic disc and similar devices.In addition, steps more of the present invention or function can adopt hardware to realize, for example, thereby as cooperate the circuit of carrying out each function or step with processor.

In addition, a part of the present invention can be applied to computer program, and for example computer program instructions when it is carried out by computing machine, by the operation of this computing machine, can call or provide the method according to this invention and/or technical scheme.And call the programmed instruction of method of the present invention, may be stored in fixing or movably in the recording medium, and/or be transmitted by the data stream in broadcasting or other signal bearing medias, and/or be stored in the working storage according to the computer equipment of described programmed instruction operation.At this, comprise according to one embodiment of present invention a device, this device comprises for the storer of storage computer program instructions and is used for the processor of execution of program instructions, wherein, when this computer program instructions is carried out by this processor, trigger this device operation based on aforementioned method according to a plurality of embodiment of the present invention and/or technical scheme.

To those skilled in the art, obviously the invention is not restricted to the details of above-mentioned example embodiment, and in the situation that do not deviate from spirit of the present invention or essential characteristic, can realize the present invention with other concrete form.Therefore, no matter from which point, all should regard embodiment as exemplary, and be nonrestrictive, scope of the present invention is limited by claims rather than above-mentioned explanation, therefore is intended to be included in the present invention dropping on the implication that is equal to important document of claim and all changes in the scope.Any Reference numeral in the claim should be considered as limit related claim.In addition, obviously other unit or step do not got rid of in " comprising " word, and odd number is not got rid of plural number.A plurality of unit of stating in system's claim or device also can be realized by software or hardware by a unit or device.The first, the second word such as grade is used for representing title, and does not represent any specific order.

Claims

1. being used in subscriber equipment obtained the method for clicked information of the web object of webpage, wherein, said method comprising the steps of:

Wherein, described method is further comprising the steps of:

M sends described click lastest imformation to the network equipment.

2. method according to claim 1, wherein, described object-related information also comprises object properties information, wherein, described object properties information comprise following at least each:

-object-type information;

-contents of object information.

3. method according to claim 1 and 2, wherein, described method is further comprising the steps of:

-upgrade local click information according to the object-related information of described clicked web object, with with described local click information as clicking lastest imformation, wherein, the described local packets of information of clicking is drawn together the object-related information of at least one web object and the local clicked number of times information of each web object.

4. each described method in 3 according to claim 1, wherein, described method is further comprising the steps of:

-obtain the object-type information of clicked web object;

Wherein, described step a may further comprise the steps:

-when the object-type information of described web object belongs to predefined type, obtain the object-related information of described web object.

5. method according to claim 4, wherein, described predefined type comprise following at least each:

-anchor object type;

-button object type;

-section object type.

6. each described method in 5 according to claim 1, wherein, described node location information comprises node hierarchical information and node order information, wherein, described step a may further comprise the steps:

-with Object node as start node, successively obtain the father node of this node layer, to determine the node hierarchical information of described Object node according to the quantity of the described father node that is obtained;

-obtain the quantity that is positioned at the described Object node brotgher of node before, to determine the node order information of described Object node according to the quantity of the described brotgher of node.

7. one kind is used for the auxiliary method of determining the click information of web object in the network equipment, wherein, said method comprising the steps of:

A receives the click lastest imformation from subscriber equipment, and wherein, described click lastest imformation comprises the object-related information of one or more web objects, and described object-related information comprises the node location information of its corresponding web object;

B upgrades overall click information according to received click lastest imformation, and wherein, the described overall situation is clicked packets of information and drawn together at least one object-related information and the number of clicks information corresponding with every object-related information.

8. method according to claim 7, wherein, described click lastest imformation comprises object-type information, wherein, described step B may further comprise the steps:

-when described object-type information belongs to predefined type, according to received click lastest imformation, upgrade overall click information.

9. method according to claim 8, wherein, described predefined type comprises following arbitrary at least type:

-anchor object type;

-button object type;

-section object type.

10. method according to claim 7, wherein, described click lastest imformation comprises local click information, and wherein, the described local packets of information of clicking is drawn together the object-related information of at least one web object in the described subscriber equipment and the local clicked number of times information of each web object;

Wherein, described step B may further comprise the steps:

-upgrade described overall click information according to described local click information.

11. each described method in 10 according to claim 7 wherein, said method comprising the steps of:

-come one or more webpages are carried out corresponding operating according to the overall click information after upgrading, to obtain corresponding new web page.

12. the click deriving means for the clicked information of the web object that obtains webpage, wherein, described click deriving means comprises:

13. click deriving means according to claim 12, wherein, described object-related information also comprises object properties information, wherein, described object properties information comprise following at least each:

-object-type information;

-contents of object information.

14. according to claim 12 or 13 described click deriving means, wherein, described definite device also comprises:

Son is determined device, be used for upgrading local click information according to the object-related information of described clicked web object, with with described local click information as clicking lastest imformation, wherein, the described local packets of information of clicking is drawn together the object-related information of at least one web object and the local clicked number of times information of each web object.

15. each described click deriving means in 14 according to claim 12, wherein, described click deriving means also comprises:

The second deriving means is for the object-type information of obtaining clicked web object;

Wherein, described the first deriving means comprises:

The first sub-deriving means is used for obtaining the object-related information of described web object when the object-type information of described web object belongs to predefined type.

16. click deriving means according to claim 15, wherein, described predefined type comprise following at least each:

-anchor object type;

-button object type;

-section object type.

17. each described click deriving means in 16 according to claim 12, wherein, described node location information comprises node hierarchical information and node order information, and wherein, described the first deriving means comprises:

The second sub-deriving means is used for Object node successively obtaining the father node of this node layer, to determine the node hierarchical information of described Object node according to the quantity of the described father node that is obtained as start node;

The 3rd sub-deriving means is used for obtaining the quantity that is positioned at the described Object node brotgher of node before, to determine the node order information of described Object node according to the quantity of the described brotgher of node.

18. one kind is used for click statistic device that the clicked information of the web object of webpage is added up in the network equipment, wherein, described click statistic device comprises:

Receiving trap is used for receiving the click lastest imformation from subscriber equipment, and wherein, described click lastest imformation comprises the object-related information of one or more web objects, and described object-related information comprises the node location information of its corresponding web object;

Updating device is used for according to received click lastest imformation, upgrades overall click information, and wherein, the described overall situation is clicked packets of information and drawn together at least one object-related information and the clicked number of times information corresponding with every object-related information.

19. click statistic device according to claim 18, wherein, described click lastest imformation comprises object-type information, and wherein, described updating device comprises:

The first sub-updating device is used for according to received click lastest imformation, upgrading overall click information when described object-type information belongs to predefined type.

20. click statistic device according to claim 19, wherein, described predefined type comprises following arbitrary at least type:

-anchor object type;

-button object type;

-section object type.

21. click statistic device according to claim 18, wherein, described click lastest imformation comprises local click information, wherein, and the described local clicked information that possesses that packets of information is drawn together the object-related information of at least one web object in the described subscriber equipment and each web object of clicking;

Wherein, described the second updating device comprises:

The second sub-updating device is used for upgrading described overall click information according to described local click information.

22. each described click statistic device in 21 according to claim 18, wherein, described click statistic device comprises:

Actuating unit is used for coming one or more webpages are carried out corresponding operating according to the overall click information after upgrading, to obtain corresponding new web page.

23. a subscriber equipment, wherein, this subscriber equipment comprises such as at least one described click deriving means in the claim 12 to 18.

24. a network equipment, wherein, this network equipment comprises such as at least one described click statistic device in the claim 19 to 22.

25. a system, wherein, this system comprises subscriber equipment as claimed in claim 23 and the network equipment as claimed in claim 24.