CN112740253A - Game advertisement pushing method and related product - Google Patents
Game advertisement pushing method and related product Download PDFInfo
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- CN112740253A CN112740253A CN201880097778.5A CN201880097778A CN112740253A CN 112740253 A CN112740253 A CN 112740253A CN 201880097778 A CN201880097778 A CN 201880097778A CN 112740253 A CN112740253 A CN 112740253A
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- G06Q30/00—Commerce
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Abstract
A method for pushing game advertisement and related products, the method comprises: the method comprises the steps of displaying a first game advertisement of a first game at a first display position of an application interface of a first application through electronic equipment, receiving a trigger instruction aiming at the first game advertisement, entering the first game (101), counting the trigger frequency (102) aiming at the trigger instruction of the first game advertisement, sending the first display position and the trigger frequency to a server, and adjusting the putting mode (103) of the first game advertisement by the server according to the first display position and the trigger frequency. The method for launching the first game advertisement is adjusted according to the triggering frequency of the user for triggering the first game advertisement, so that the launching of the game advertisement is more personalized.
Description
The application relates to the technical field of electronics, in particular to a game advertisement pushing method and a related product.
With the widespread use of electronic devices (such as mobile phones, tablet computers, etc.), the electronic devices have more and more applications and more powerful functions, and the electronic devices are developed towards diversification and personalization, and become indispensable electronic products in the life of users.
The applet or the mini game in the electronic device is an application that can be used without being downloaded and installed, for example, through a game hall installed in the electronic device, a user can directly click the mini game to enter an interface of the mini game, and also can enter the game hall through game advertisements in application interfaces of other applications.
Disclosure of Invention
The embodiment of the application provides a game advertisement pushing method and a related product, which can adjust the launching mode of game advertisements through the running time length of a game corresponding to the game advertisements in electronic equipment.
In a first aspect, an embodiment of the present application provides a game advertisement pushing method, which is applied to an electronic device, and the method includes:
displaying a first game advertisement of a first game at a first display position of an application interface of a first application, receiving a trigger instruction aiming at the first game advertisement, and entering the first game;
counting the triggering frequency of the triggering instruction aiming at the first game advertisement;
and sending the first display position and the trigger frequency to a server, and adjusting the delivery mode of the first game advertisement by the server according to the first display position and the trigger frequency.
In a second aspect, an embodiment of the present application provides a game advertisement pushing method, which is applied to a server, and the method includes:
receiving a first display position of a first game advertisement of a first game in a first application, which is sent by an electronic device, and a trigger frequency of a trigger instruction aiming at the first game advertisement;
and adjusting the delivery mode of the first game advertisement according to the first display position and the trigger frequency.
In a third aspect, an embodiment of the present application provides a game advertisement pushing apparatus, which is applied to an electronic device, and the game advertisement pushing apparatus includes:
the processing unit is used for displaying a first game advertisement of a first game at a first display position of an application interface of a first application, receiving a trigger instruction aiming at the first game advertisement and entering the first game;
the statistic unit is used for counting the triggering frequency of the triggering instruction aiming at the first game advertisement;
and the sending unit is used for sending the first display position and the trigger frequency to a server, and the server adjusts the delivery mode of the first game advertisement according to the first display position and the trigger frequency.
In a fourth aspect, an embodiment of the present application provides a game advertisement pushing apparatus, which is applied to a server, and the game advertisement pushing apparatus includes:
the electronic equipment comprises a receiving unit, a display unit and a display unit, wherein the receiving unit is used for receiving a first display position of a first game advertisement of a first game in a first application, and the first display position is sent by the electronic equipment, and the triggering frequency of a triggering instruction aiming at the first game advertisement; (ii) a
And the adjusting unit is used for adjusting the putting mode of the first game advertisement according to the first display position and the triggering frequency.
In a fifth aspect, an embodiment of the present application provides an electronic device, including a processor, a memory, a communication interface, and one or more programs, where the one or more programs are stored in the memory and configured to be executed by the processor, and the program includes instructions for executing the steps in the first aspect of the embodiment of the present application.
In a sixth aspect, embodiments of the present application provide a server, including a processor, a memory, a communication interface, and one or more programs, where the one or more programs are stored in the memory and configured to be executed by the processor, and the programs include instructions for performing the steps in the second aspect of the embodiments of the present application.
In a seventh aspect, an embodiment of the present application provides a computer-readable storage medium, where the computer-readable storage medium stores a computer program for electronic data exchange, where the computer program enables a computer to perform some or all of the steps described in the first aspect of the embodiment of the present application.
In an eighth aspect, the present application provides a computer-readable storage medium, where the computer-readable storage medium stores a computer program for electronic data exchange, where the computer program makes a computer perform part or all of the steps described in the first aspect of the present application.
In a ninth aspect, embodiments of the present application provide a computer program product, where the computer program product comprises a non-transitory computer-readable storage medium storing a computer program, where the computer program is operable to cause a computer to perform some or all of the steps as described in the first aspect of embodiments of the present application. The computer program product may be a software installation package.
In a tenth aspect, embodiments of the present application provide a computer program product, where the computer program product includes a non-transitory computer-readable storage medium storing a computer program, where the computer program is operable to cause a computer to perform some or all of the steps as described in the second aspect of embodiments of the present application. The computer program product may be a software installation package.
It can be seen that, in the game advertisement push method and the related product described in the embodiments of the present application, the first game advertisement of the first game is displayed at the first display position of the application interface of the first application, the trigger instruction for the first game advertisement is received, the first game is entered, the trigger frequency of the trigger instruction for the first game advertisement is counted, the first display position and the trigger frequency are sent to the server, and the server adjusts the delivery mode of the first game advertisement according to the first display position and the trigger frequency, so that the delivery mode of the first game advertisement can be adjusted according to the trigger frequency for triggering the first game advertisement by the user, and the delivery of the game advertisement is more personalized.
Reference will now be made in brief to the drawings that are needed in describing embodiments or prior art.
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present application, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
Fig. 1A is a schematic structural diagram of an electronic device according to an embodiment of the present disclosure;
FIG. 1B is a schematic flow chart illustrating a method for pushing game advertisements according to an embodiment of the present disclosure;
FIG. 2 is a schematic flow chart diagram of another game advertisement pushing method disclosed in the embodiments of the present application;
FIG. 3 is a schematic flow chart diagram of another game advertisement pushing method disclosed in the embodiments of the present application;
fig. 4 is a schematic structural diagram of another electronic device disclosed in the embodiments of the present application;
FIG. 5 is a schematic structural diagram of a server disclosed in an embodiment of the present application;
FIG. 6A is a schematic structural diagram of a game advertisement delivery device disclosed in an embodiment of the present application;
FIG. 6B is a modified structure of the game advertisement delivery device shown in FIG. 6A according to an embodiment of the present disclosure;
FIG. 7A is a schematic structural diagram of a game advertisement delivery device according to an embodiment of the present disclosure;
fig. 7B is a modified structure of the game advertisement push device shown in fig. 7A according to the embodiment of the present application.
In order to make the technical solutions of the present application better understood, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
The terms "first," "second," and the like in the description and claims of the present application and in the above-described drawings are used for distinguishing between different objects and not for describing a particular order. Furthermore, the terms "include" and "have," as well as any variations thereof, are intended to cover non-exclusive inclusions. For example, a process, method, system, article, or apparatus that comprises a list of steps or elements is not limited to only those steps or elements listed, but may alternatively include other steps or elements not listed, or inherent to such process, method, article, or apparatus.
Reference herein to "an embodiment" means that a particular feature, structure, or characteristic described in connection with the embodiment can be included in at least one embodiment of the application. The appearances of the phrase in various places in the specification are not necessarily all referring to the same embodiment, nor are separate or alternative embodiments mutually exclusive of other embodiments. It is explicitly and implicitly understood by one skilled in the art that the embodiments described herein can be combined with other embodiments.
The electronic devices involved in the embodiments of the present application may include various handheld devices, vehicle-mounted devices, wearable devices, computing devices or other processing devices connected to a wireless modem with wireless communication functions, as well as various forms of User Equipment (UE), Mobile Stations (MS), terminal equipment (terminal device), and so on. For convenience of description, the above-mentioned devices are collectively referred to as electronic devices.
The following describes embodiments of the present application in detail.
Referring to fig. 1A, fig. 1A is a schematic structural diagram of an electronic device disclosed in an embodiment of the present application, and the electronic device 100 may include a control circuit, which may include a storage and processing circuit 110. The storage and processing circuitry 110 may be a memory, such as a hard drive memory, a non-volatile memory (e.g., flash memory or other electronically programmable read-only memory used to form a solid state drive, etc.), a volatile memory (e.g., static or dynamic random access memory, etc.), etc., and the embodiments of the present application are not limited thereto. Processing circuitry in storage and processing circuitry 110 may be used to control the operation of electronic device 100. The processing circuit may be implemented based on one or more microprocessors, microcontrollers, digital master-slave headphone switch controllers, baseband processors, power management units, audio codec chips, application specific integrated circuits, display driver integrated circuits, and the like.
The storage and processing circuitry 110 may be used to run software in the electronic device 100, such as an internet browsing application, a Voice Over Internet Protocol (VOIP) telephone call application, an email application, a media playing application, operating system functions, and so forth. Such software may be used to perform control operations such as, for example, camera-based image capture, ambient light measurement based on an ambient light sensor, proximity sensor measurement based on a proximity sensor, information display functionality based on status indicators such as status indicator lights of light emitting diodes, touch event detection based on a touch sensor, functionality associated with displaying information on multiple (e.g., layered) displays, operations associated with performing wireless communication functions, operations associated with collecting and generating audio signals, control operations associated with collecting and processing button press event data, and other functions in the electronic device 100, and the like, without limitation of embodiments of the present application.
The electronic device 100 may also include input-output circuitry 150. The input-output circuit 150 may be used to enable the electronic device 100 to input and output data, i.e., to allow the electronic device 100 to receive data from an external device and also to allow the electronic device 100 to output data from the electronic device 100 to the external device. The input-output circuit 150 may further include a sensor 170. The sensors 170 may include ambient light sensors, proximity sensors based on light and capacitance, touch sensors (e.g., based on optical touch sensors and/or capacitive touch sensors, where the touch sensors may be part of a touch display screen or used independently as a touch sensor structure), acceleration sensors, gravity sensors, and other sensors, among others.
Input-output circuitry 150 may also include one or more displays, such as display 130. Display 130 may include one or a combination of liquid crystal displays, organic light emitting diode displays, electronic ink displays, plasma displays, displays using other display technologies. Display 130 may include an array of touch sensors (i.e., display 130 may be a touch display screen). The touch sensor may be a capacitive touch sensor formed by a transparent touch sensor electrode (e.g., an Indium Tin Oxide (ITO) electrode) array, or may be a touch sensor formed using other touch technologies, such as acoustic wave touch, pressure sensitive touch, resistive touch, optical touch, and the like, and the embodiments of the present application are not limited thereto.
The audio component 140 may be used to provide audio input and output functionality for the electronic device 100. The audio components 140 in the electronic device 100 may include a speaker, a microphone, a buzzer, a tone generator, and other components for generating and detecting sound.
The communication circuit 120 may be used to provide the electronic device 100 with the capability to communicate with external devices. The communication circuit 120 may include analog and digital input-output interface circuits, and wireless communication circuits based on radio frequency signals and/or optical signals. The wireless communication circuitry in communication circuitry 120 may include radio-frequency transceiver circuitry, power amplifier circuitry, low noise amplifiers, switches, filters, and antennas. For example, the wireless communication circuitry in communication circuitry 120 may include circuitry to support Near Field Communication (NFC) by transmitting and receiving near field coupled electromagnetic signals. For example, the communication circuit 120 may include a near field communication antenna and a near field communication transceiver. The communications circuitry 120 may also include a cellular telephone transceiver and antenna, a wireless local area network transceiver circuitry and antenna, and so forth.
The electronic device 100 may further include a battery, power management circuitry, and other input-output units 160. The input-output unit 160 may include buttons, joysticks, click wheels, scroll wheels, touch pads, keypads, keyboards, cameras, light emitting diodes and other status indicators, and the like.
A user may input commands through input-output circuitry 150 to control the operation of electronic device 100, and may use output data of input-output circuitry 150 to enable receipt of status information and other outputs from electronic device 100.
Referring to fig. 1B, fig. 1B is a schematic flow chart of a game advertisement pushing method according to an embodiment of the present application, where the game advertisement pushing method described in the embodiment is applied to the electronic device shown in fig. 1A, and the game advertisement pushing method includes:
101. the method comprises the steps of displaying a first game advertisement of a first game at a first display position of an application interface of a first application, receiving a trigger instruction aiming at the first game advertisement, and entering the first game.
The target application may include an application installed in the electronic device or a system application that is self-provided when the system leaves a factory, for example, a chat application, a payment application, a game application, a reading application, a browser application, a video playing application, a music playing application, and the like, and the function of the application is not limited in this embodiment of the application.
In this embodiment of the present application, the electronic device may display a first game advertisement on an application interface of a first application, for example, the first game advertisement may include any one of: the method comprises the steps of flashing screen advertisements, Banner (Banner) advertisements, screen-inserted advertisements, native advertisements, incentive advertisements and the like, wherein the flashing screen advertisements are in an advertisement form which is loaded when an application is started and automatically closed after the display is finished and enters an application main page, the Banner advertisements are controls composed of pictures and texts and are displayed at the top, the middle or the bottom of an application interface, but transversely penetrate through the whole or most of the application pages, the screen-inserted advertisements are advertisements which are popped up in a half-screen or full-screen form when the application is started, paused and quitted, the display occasions skillfully avoid the normal experience of a user on the application, the native advertisements are advertisements which are deliberately modified after combining platform characteristics, user and visual experience and content environment, and are characterized in that the advertisements are natural and not easy to perceive, the incentive advertisements refer to interactive advertisements which can be persistently rewarded by means of incentives, for example, in the process of using a first application, after the first game advertisement displayed in the application interface is seen, if interest is generated in the first game corresponding to the first game advertisement, a control key or a window in the first game advertisement can be clicked, and therefore the first game corresponding to the first game advertisement is entered.
After receiving a trigger instruction for a first game advertisement, the electronic device jumps to a game hall according to the trigger instruction, and runs a first game corresponding to the first game advertisement through the game hall, wherein different types of game advertisements can be correspondingly set to different first display positions, and when the first game advertisement is an incentive advertisement or a splash screen advertisement, the first display position can include a specific application interface of a first application, and can also include a specific display area in the specific application interface of the first application, such as the top, the middle or the bottom of the display interface, and the like.
102. And counting the triggering frequency of the triggering instruction aiming at the first game advertisement.
In the embodiment of the application, the triggering frequency of the triggering instruction of the user for the first game advertisement can be counted, so that the higher the triggering frequency of the triggering instruction of the user for the first game advertisement is, the more frequent the operation of the user on the first application is indicated, and therefore, the first game advertisement can be continuously displayed at the first display position, and the lower the triggering frequency of the triggering instruction of the user for the first game advertisement is, the less the operation of the user on the first application is indicated, so that the putting mode of the first game advertisement can be adjusted.
103. And sending the first display position and the trigger frequency to a server, and adjusting the delivery mode of the first game advertisement by the server according to the first display position and the trigger frequency.
The electronic equipment can send the first display position and the trigger frequency to the server after acquiring the first display position and the trigger frequency, so that the electronic equipment can display the first game advertisement again according to the adjustment of the server on the putting mode of the first game advertisement, and the benefit generated by displaying the first game advertisement on the electronic equipment can be improved.
It can be seen that, in the game advertisement push method described in this embodiment of the present application, a first game advertisement of a first game is displayed at a first display position of an application interface of a first application, a trigger instruction for the first game advertisement is received, the first game is entered, a trigger frequency of the trigger instruction for the first game advertisement is counted, the first display position and the trigger frequency are sent to a server, and a delivery mode of the first game advertisement is adjusted by the server according to the first display position and the trigger frequency.
Optionally, in this embodiment of the present application, the following steps may also be included:
31. determining a second application of the plurality of applications, the second application being different from the first application;
32. and sending the application identifier of the second application to the server, and putting the first game advertisement or the second game advertisement to the second application by the server.
In the embodiment of the application, the electronic device may further determine a second application of the multiple applications, and send an application identifier of the second application to the server, so that the server may deliver the first game advertisement to the second application according to the application identifier of the second application when the trigger frequency is less than the preset frequency, so as to adjust a delivery manner of the first game advertisement, or the server may deliver the second game advertisement of the second game through the second application, so as to adjust advertisement delivery content in a personalized manner for the user.
Optionally, in the step 33, determining a second application of the multiple applications may specifically include the following steps:
a1, obtaining an application use record of each application of the plurality of applications to obtain a plurality of application use records;
a2 determines a second application of the plurality of applications from the plurality of application usage records.
The second application in the plurality of applications is determined, and the use duration or the use frequency of each application in the plurality of applications used by the user in the plurality of application use records can be determined, so that the second application with the highest use frequency or the longest use duration in the unit time period in the plurality of applications is determined according to the use duration or the use frequency of each application.
Optionally, in this embodiment of the present application, the following steps may also be included:
b1, counting the running time of the first game running in the foreground;
and B2, sending the running time length to a server, and putting a second game advertisement to the second application by the server according to the application identifier when the running time length is less than a preset time length.
In the embodiment of the application, when the electronic device runs the first game in the foreground, the running time of the first game running in the foreground can be counted, so that the time spent on the first game by a user after the user enters the first game through the first game advertisement can be determined, the longer the running time of the first game running in the foreground is, the more interest the user is in the game, or the more satisfaction the user is with the first game, therefore, the running time can be sent to the server, and the server can determine whether to launch the second game advertisement to the second application according to the running time.
Optionally, in this embodiment of the present application, the following steps may also be included:
b3, counting target game payout information corresponding to a user game account of the first game, wherein the target game payout information comprises target game consumption flow and target game recharging amount corresponding to the first game;
and B4, sending target game expenditure information to a server, and putting a second game advertisement to the second application by the server according to the target game expenditure information and the second identifier.
In the embodiment of the application, the method can also count the target game expenditure information corresponding to the user game account of the first game, and determine the preference degree of the user to the first game according to the consumption flow and the expense of the target game, so that the target game expenditure information can be sent to the server, and the server can determine whether to launch the second game advertisement to the second application according to the target game expenditure information.
In accordance with the foregoing, please refer to fig. 2, fig. 2 is a schematic flow chart of another game advertisement pushing method according to an embodiment of the present application, where the game advertisement pushing method described in the embodiment is applied to a server, and the method may include the following steps:
201. receiving a first display position of a first game advertisement of a first game in a first application sent by an electronic device and a trigger frequency of a trigger instruction aiming at the first game advertisement.
In this embodiment of the application, the server may receive a first display position of a first game advertisement of a first game in a first application, which is sent by the electronic device, and a trigger frequency of a trigger instruction for the first game advertisement, and optionally, the server may receive the first display position and the trigger frequency, which are sent by the electronic device, at a preset time period.
Optionally, for a plurality of game advertisements launched in different applications in the electronic device, the server may receive a plurality of trigger frequencies corresponding to the plurality of applications at the same time, and may also receive a plurality of trigger frequencies of the plurality of applications sent by the electronic device in batches, for example, the trigger frequency of each application in the plurality of applications sent by the electronic device may be received according to a preset time interval.
202. And adjusting the delivery mode of the first game advertisement according to the first display position and the trigger frequency.
In the embodiment of the application, the server can adjust the putting mode of the first game advertisement according to the first display position and the triggering frequency, so that the benefit generated by displaying the first game advertisement on the electronic equipment can be improved.
Optionally, in the step 202, adjusting a delivery manner of the first game advertisement according to the first display position and the trigger frequency may specifically include the following steps:
21. determining whether the triggering frequency is less than a preset frequency;
22. if so, adjusting the game playing position of the first game from the first display position to a second display position;
alternatively, the first and second electrodes may be,
23. receiving an application identifier of a second application sent by the electronic equipment;
24. and putting the first game advertisement in the second application according to the application identifier.
If the triggering frequency is less than the preset frequency, it indicates that the user has fewer operations on the first application, or the user has low attention to the first game advertisement in the first display position, so that the game launching position of the first game can be adjusted from the first display position to the second display position, for example, if the first display position is the bottom of the display interface of the first application, the launching position of the first game advertisement can be adjusted from the first display position to the middle or the top.
Optionally, in this embodiment of the present application, the following steps may also be included:
c1, receiving the running time length of the first game sent by the electronic equipment in the foreground running;
and C2, when the running time length is less than the preset time length, putting a second game advertisement to the second application according to the application identifier.
In the embodiment of the application, after receiving the running time length of the first game sent by the electronic device and running in the foreground, if the running time length is less than the preset time length, it indicates that the user does not have a high liking degree for the first game, and therefore, the second game advertisement of the second game can be launched to the second application according to the application identifier of the second application sent by the electronic device, and therefore the advertisement launching content for the user can be adjusted according to the use condition of the first game by the user.
Optionally, in this embodiment of the present application, the following steps may also be included:
d1, receiving target game payout information corresponding to a user game account of the first game and sent by electronic equipment, wherein the target game payout information comprises target game consumption flow and target game recharging amount corresponding to the first game;
d2, determining a target advertisement benefit evaluation value corresponding to the target game expenditure information according to the corresponding relation between the preset game expenditure information and the advertisement benefit evaluation value;
d3, if the target advertisement benefit evaluation value is smaller than a preset value, putting a second game advertisement to the second application according to the application identifier.
In the embodiment of the application, the server may preset a corresponding relationship between the game expenditure information and the advertisement benefit evaluation value, and after receiving the target game expenditure information corresponding to the user game account of the first game sent by the electronic device, the server may determine the target advertisement benefit evaluation value according to the target game consumption flow and the target game recharge amount, and if the target advertisement benefit evaluation value is smaller than a preset value, it indicates that the user has a low favorite degree to the first game, so that the second game advertisement may be delivered to the second application, and accordingly, the advertisement delivery content for the user may be adjusted according to the flow and the expense condition of the user to the first game.
Optionally, in this embodiment of the application, before the placing of the second game advertisement to the second application according to the application identifier, the method may further include the following steps:
and determining a second game corresponding to the target display content of the second application from a plurality of preset games.
In this embodiment of the application, the second game may be determined according to target display content of an application interface in the second application, specifically, a target keyword may be extracted for the target display content, and then a target game type corresponding to the target keyword is determined according to a preset correspondence between the keyword and the game type, so as to determine the second game of the target game type, for example, if the second application is a reading application, the target display content is a swordsman-type novel, a second game advertisement of the swordsman-type game may be delivered on the application interface of the second application, and for example, if the second application is a video application, the target display content is a war-type video, and a second game advertisement of the war-type game may be delivered on the application interface of the second application.
Optionally, in this embodiment of the present application, the following steps may also be included:
e1, acquiring the user operation frequency of the second application in the process of operating the second application by the user;
e2, determining the display time of the second game advertisement according to the user operation frequency.
In the embodiment of the application, considering the viewing experience of the user on the game advertisement, the operation frequency of the user for operating the second application can be obtained in the process that the user uses the second application, if the operation frequency is less than the preset frequency, it is indicated that the user is tired possibly, the second game advertisement can be displayed on the application interface of the second application, and the situation that the user puts the advertisement to the second application when the user is in a high state of using the second application and bad experience is caused is avoided.
It can be seen that, in the game advertisement push method described in the embodiment of the present application, the server adjusts the delivery mode of the first game advertisement according to the first display position and the trigger frequency by receiving the first display position of the first game advertisement of the first game in the first application sent by the electronic device and the trigger frequency of the trigger instruction of the first game advertisement, so that the delivery mode of the first game advertisement can be adjusted according to the trigger frequency of the first game advertisement triggered by the user, and the delivery of the game advertisement is more personalized.
In accordance with the foregoing, please refer to fig. 3, which is a schematic flow chart of another game advertisement pushing method according to an embodiment of the present application, where the game advertisement pushing method described in the embodiment may include the following steps:
301. the electronic equipment displays a first game advertisement of a first game at a first display position of an application interface of a first application, receives a trigger instruction aiming at the first game advertisement, and enters the first game.
302. And the electronic equipment jumps to a game hall according to the trigger instruction and acquires target game resources of the target game through the game hall.
303. And the electronic equipment sends the first display position and the triggering frequency to a server.
304. And the server adjusts the putting mode of the first game advertisement according to the first display position and the triggering frequency.
The specific implementation process of the steps 301-303 can refer to the corresponding description in the method shown in fig. 1B, and the specific implementation process of the step 304 can refer to the corresponding description in the method shown in fig. 2, which is not described herein again.
The game advertisement pushing method described in the embodiment of the application includes the steps of displaying a first game advertisement of a first game at a first display position of an application interface of a first application through electronic equipment, receiving a trigger instruction aiming at the first game advertisement, entering the first game, counting the trigger frequency aiming at the trigger instruction of the first game advertisement, sending the first display position and the trigger frequency to a server, and adjusting the releasing mode of the first game advertisement by the server according to the first display position and the trigger frequency.
The following is a device for implementing the game advertisement push method, specifically as follows:
in accordance with the above, please refer to fig. 4, in which fig. 4 is an electronic device according to an embodiment of the present application, including: a processor and a memory; and one or more programs stored in the memory and configured to be executed by the processor, the programs including instructions for performing the steps of:
displaying a first game advertisement of a first game at a first display position of an application interface of a first application, receiving a trigger instruction aiming at the first game advertisement, and entering the first game;
counting the triggering frequency of the triggering instruction aiming at the first game advertisement;
and sending the first display position and the trigger frequency to a server, and adjusting the delivery mode of the first game advertisement by the server according to the first display position and the trigger frequency.
In one possible example, the program further comprises instructions for performing the steps of:
determining a second application of the plurality of applications, the second application being different from the first application;
and sending the application identifier of the second application to the server, and putting the first game advertisement or the second game advertisement to the second application by the server.
In one possible example, in connection with the determining a second application of the plurality of applications, the program further includes instructions for performing the steps of:
obtaining an application use record of each application of the plurality of applications to obtain a plurality of application use records;
determining a second application of the plurality of applications from the plurality of application usage records.
In one possible example, the program further comprises instructions for performing the steps of:
counting the running time of the first game running on the foreground;
and sending the running time length to a server, and putting a second game advertisement to the second application by the server according to the application identifier when the running time length is less than the preset time length.
In one possible example, the program further comprises instructions for performing the steps of:
counting target game payout information corresponding to a user game account of the first game, wherein the target game payout information comprises target game consumption flow and target game recharging amount corresponding to the first game;
and sending target game expenditure information to a server, and putting a second game advertisement to the second application by the server according to the target game expenditure information and the second identifier.
In accordance with the above, please refer to fig. 5, in which fig. 5 is a server according to an embodiment of the present application, including: a processor and a memory; and one or more programs stored in the memory and configured to be executed by the processor, the programs including instructions for performing the steps of:
receiving a first display position of a first game advertisement of a first game in a first application, which is sent by an electronic device, and a trigger frequency of a trigger instruction aiming at the first game advertisement;
and adjusting the delivery mode of the first game advertisement according to the first display position and the trigger frequency.
In one possible example, in terms of the adjusting the placement of the first game advertisement based on the first display location and the frequency of triggers, the program includes instructions for:
determining whether the triggering frequency is less than a preset frequency;
if so, adjusting the game playing position of the first game from the first display position to a second display position;
or receiving an application identifier of a second application sent by the electronic equipment;
and putting the first game advertisement in the second application according to the application identifier.
In one possible example, the program further comprises instructions for performing the steps of:
receiving the running time length of the first game running on the foreground sent by the electronic equipment;
and when the running time is shorter than the preset time, putting a second game advertisement to the second application according to the application identifier.
In one possible example, the program further comprises instructions for performing the steps of:
receiving target game payout information corresponding to a user game account of the first game and sent by electronic equipment, wherein the target game payout information comprises target game consumption flow and target game recharging amount corresponding to the first game;
determining a target advertisement benefit evaluation value corresponding to the target game payout information according to a corresponding relation between preset game payout information and an advertisement benefit evaluation value;
and if the target advertisement benefit evaluation value is smaller than a preset value, delivering a second game advertisement to the second application according to the application identifier.
In one possible example, the program further comprises instructions for performing the steps of:
acquiring the user operation frequency of the second application in the process of operating the second application by a user;
and determining the display time of the second game advertisement according to the user operation frequency.
Referring to fig. 6A, fig. 6A is a schematic structural diagram of a game advertisement pushing device according to the present embodiment. The game advertisement delivery apparatus is applied to the electronic device shown in fig. 1A, and comprises a processing unit 601, a statistic unit 602 and a sending unit 603, wherein,
the processing unit 601 is configured to display a first game advertisement of a first game at a first display position of an application interface of a first application, receive a trigger instruction for the first game advertisement, and enter the first game;
the counting unit 602 is configured to count the trigger frequency of the trigger instruction for the first game advertisement;
the sending unit 603 is configured to send the first display position and the trigger frequency to a server, and the server adjusts an advertisement delivery mode of the first game advertisement according to the first display position and the trigger frequency.
Optionally, the game information includes target running state information of the target game, as shown in fig. 6B, where fig. 6B is a modified structure of the game running apparatus shown in fig. 6A, and compared with fig. 6A, the game information may further include: a determination unit 604 is provided, wherein,
the determining unit 604 is configured to determine a second application of the multiple applications, where the second application is different from the first application;
the sending unit 603 is further configured to send the application identifier of the second application to the server, and the server puts the first game advertisement or the second game advertisement to the second application.
Optionally, the counting unit 602 is further configured to count an operation duration of the first game in the foreground;
the sending unit 603 is further configured to send the running duration to a server, and the server puts a second game advertisement to the second application according to the application identifier when the running duration is less than a preset duration.
Optionally, the counting unit 602 is further configured to count target game payout information corresponding to a user game account of the first game, where the target game payout information includes a target game consumption flow and a target game recharge amount corresponding to the first game;
the sending unit 603 is further configured to send target game payout information to a server, and the server puts a second game advertisement to the second application according to the target game payout information and the second identifier.
Optionally, in terms of determining a second application of the multiple applications, the determining unit 604 is specifically configured to:
obtaining an application use record of each application of the plurality of applications to obtain a plurality of application use records;
determining a second application of the plurality of applications from the plurality of application usage records.
Referring to fig. 7A, fig. 7A is a schematic structural diagram of a game advertisement pushing device according to the present embodiment. The game advertisement delivery device is applied to a server, and comprises a receiving unit 701 and an adjusting unit 702, wherein,
the receiving unit 701 is configured to receive a first display position of a first game advertisement of a first game in a first application, which is sent by an electronic device, and a trigger frequency of a trigger instruction for the first game advertisement; (ii) a
The adjusting unit 702 is configured to adjust a delivery manner of the first game advertisement according to the first display position and the trigger frequency.
Optionally, the adjusting unit 702 is specifically configured to:
determining whether the triggering frequency is less than a preset frequency;
if so, adjusting the game playing position of the first game from the first display position to a second display position;
or receiving an application identifier of a second application sent by the electronic equipment;
and putting the first game advertisement in the second application according to the application identifier.
Optionally, the receiving unit 701 is further configured to receive an operation duration, sent by the electronic device, when the first game is operated on a foreground;
the adjusting unit 702 is further configured to, when the running duration is less than a preset duration, launch a second game advertisement to the second application according to the application identifier.
Optionally, the receiving unit 701 is further configured to receive target game payout information, which is sent by an electronic device and corresponds to a user game account of the first game, where the target game payout information includes a target game consumption flow and a target game recharge amount corresponding to the first game;
the adjusting unit 702 is further configured to determine a target advertisement benefit evaluation value corresponding to the target game payout information according to a corresponding relationship between preset game payout information and an advertisement benefit evaluation value;
and when the target advertisement benefit evaluation value is smaller than a preset value, delivering a second game advertisement to the second application according to the application identifier.
Alternatively, as shown in fig. 7B, fig. 7B is a modified structure of the game execution apparatus shown in fig. 7A, which may further include, compared with fig. 7A: an acquisition unit 703, wherein,
the obtaining unit 703 is configured to obtain a user operation frequency of the second application in a process of operating the second application by a user;
the adjusting unit 702 is further configured to determine a display time of the second game advertisement according to the user operation frequency.
It can be seen that, in the game advertisement pushing apparatus described in this embodiment of the present application, a first game advertisement of a first game is displayed at a first display position of an application interface of a first application through an electronic device, a trigger instruction for the first game advertisement is received, the first game is entered, a trigger frequency of the trigger instruction for the first game advertisement is counted, the first display position and the trigger frequency are sent to a server, and a delivery mode of the first game advertisement is adjusted by the server according to the first display position and the trigger frequency.
It can be understood that the functions of each program module of the game advertisement push device of this embodiment can be specifically implemented according to the method in the foregoing method embodiment, and the specific implementation process thereof may refer to the related description of the foregoing method embodiment, which is not described herein again.
Embodiments of the present application also provide a computer storage medium, wherein the computer storage medium stores a computer program for electronic data exchange, and the computer program enables a computer to execute part or all of the steps of any one of the game advertisement push methods described in the above method embodiments.
Embodiments of the present application also provide a computer program product comprising a non-transitory computer readable storage medium storing a computer program operable to cause a computer to perform some or all of the steps of any one of the game advertisement push methods as recited in the above method embodiments.
It should be noted that, for simplicity of description, the above-mentioned method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present application is not limited by the order of acts described, as some steps may occur in other orders or concurrently depending on the application. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required in this application.
In the foregoing embodiments, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
In the embodiments provided in the present application, it should be understood that the disclosed apparatus may be implemented in other manners. For example, the above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one type of division of logical functions, and there may be other divisions when actually implementing, for example, a plurality of units or components may be combined or may be integrated into another system, or some features may be omitted, or not implemented. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of some interfaces, devices or units, and may be an electric or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit may be implemented in the form of hardware, or may be implemented in the form of a software program module.
The integrated units, if implemented in the form of software program modules and sold or used as stand-alone products, may be stored in a computer readable memory. Based on such understanding, the technical solution of the present application may be substantially implemented or a part of or all or part of the technical solution contributing to the prior art may be embodied in the form of a software product stored in a memory, and including several instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method described in the embodiments of the present application. And the aforementioned memory comprises: various media capable of storing program codes, such as a usb disk, a read-only memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and the like.
Those skilled in the art will appreciate that all or part of the steps in the methods of the above embodiments may be implemented by associated hardware instructed by a program, which may be stored in a computer-readable memory, which may include: flash disk, ROM, RAM, magnetic or optical disk, and the like.
The foregoing detailed description of the embodiments of the present application has been presented to illustrate the principles and implementations of the present application, and the above description of the embodiments is only provided to help understand the method and the core concept of the present application; meanwhile, for a person skilled in the art, according to the idea of the present application, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present application.
Claims (20)
- A game advertisement pushing method is applied to an electronic device, and comprises the following steps:displaying a first game advertisement of a first game at a first display position of an application interface of a first application, receiving a trigger instruction aiming at the first game advertisement, and entering the first game;counting the triggering frequency of the triggering instruction aiming at the first game advertisement;and sending the first display position and the trigger frequency to a server, and adjusting the delivery mode of the first game advertisement by the server according to the first display position and the trigger frequency.
- The method of claim 1, further comprising:determining a second application of the plurality of applications, the second application being different from the first application;and sending the application identifier of the second application to the server, and putting the first game advertisement or the second game advertisement to the second application by the server.
- The method of claim 2, further comprising:counting the running time of the first game running on the foreground;and sending the running time length to a server, and putting a second game advertisement to the second application by the server according to the application identifier when the running time length is less than the preset time length.
- The method of claim 2, further comprising:counting target game payout information corresponding to a user game account of the first game, wherein the target game payout information comprises target game consumption flow and target game recharging amount corresponding to the first game;and sending target game expenditure information to a server, and putting a second game advertisement to the second application by the server according to the target game expenditure information and the second identifier.
- The method of any of claims 2-4, wherein determining the second application of the plurality of applications comprises:obtaining an application use record of each application of the plurality of applications to obtain a plurality of application use records;determining a second application of the plurality of applications from the plurality of application usage records.
- A game advertisement pushing method is applied to a server, and comprises the following steps:receiving a first display position of a first game advertisement of a first game in a first application, which is sent by an electronic device, and a trigger frequency of a trigger instruction aiming at the first game advertisement;and adjusting the delivery mode of the first game advertisement according to the first display position and the trigger frequency.
- The method of claim 6, wherein said adjusting placement of said first game advertisement based on said first display location and said frequency of triggers comprises:determining whether the triggering frequency is less than a preset frequency;if so, adjusting the game playing position of the first game from the first display position to a second display position;or receiving an application identifier of a second application sent by the electronic equipment;and putting the first game advertisement in the second application according to the application identifier.
- The method of claim 7, further comprising:receiving the running time length of the first game running on the foreground sent by the electronic equipment;and when the running time is shorter than the preset time, putting a second game advertisement to the second application according to the application identifier.
- The method of claim 7, further comprising:receiving target game payout information corresponding to a user game account of the first game and sent by electronic equipment, wherein the target game payout information comprises target game consumption flow and target game recharging amount corresponding to the first game;determining a target advertisement benefit evaluation value corresponding to the target game payout information according to a corresponding relation between preset game payout information and an advertisement benefit evaluation value;and if the target advertisement benefit evaluation value is smaller than a preset value, delivering a second game advertisement to the second application according to the application identifier.
- The method according to claim 8 or 9, characterized in that the method further comprises:acquiring the user operation frequency of the second application in the process of operating the second application by a user;and determining the display time of the second game advertisement according to the user operation frequency.
- A game advertisement pushing device is applied to electronic equipment, and comprises:the processing unit is used for displaying a first game advertisement of a first game at a first display position of an application interface of a first application, receiving a trigger instruction aiming at the first game advertisement and entering the first game;the statistic unit is used for counting the triggering frequency of the triggering instruction aiming at the first game advertisement;and the sending unit is used for sending the first display position and the trigger frequency to a server, and the server adjusts the delivery mode of the first game advertisement according to the first display position and the trigger frequency.
- The apparatus of claim 11, the game advertisement delivery apparatus further comprising a determination unit, wherein,the determining unit is used for determining a second application in the plurality of applications, wherein the second application is different from the first application;the sending unit is further configured to send the application identifier of the second application to the server, and the server puts the first game advertisement or the second game advertisement to the second application.
- The apparatus of claim 12,the statistical unit is further used for counting the running time of the first game running on the foreground;the sending unit is further configured to send the running duration to a server, and the server puts a second game advertisement to the second application according to the application identifier according to the fact that the running duration is smaller than a preset duration.
- The apparatus of claim 12,the statistical unit is further configured to count target game payout information corresponding to a user game account of the first game, where the target game payout information includes a target game consumption flow and a target game recharge amount corresponding to the first game;the sending unit is further configured to send target game payout information to a server, and the server puts a second game advertisement to the second application according to the target game payout information and the second identifier.
- A game advertisement delivery device, applied to a server, comprising:the electronic equipment comprises a receiving unit, a display unit and a display unit, wherein the receiving unit is used for receiving a first display position of a first game advertisement of a first game in a first application, and the first display position is sent by the electronic equipment, and the triggering frequency of a triggering instruction aiming at the first game advertisement; (ii) aAnd the adjusting unit is used for adjusting the putting mode of the first game advertisement according to the first display position and the triggering frequency.
- The apparatus according to claim 15, wherein the adjusting unit is specifically configured to:determining whether the triggering frequency is less than a preset frequency;if so, adjusting the game playing position of the first game from the first display position to a second display position;or receiving an application identifier of a second application sent by the electronic equipment;and putting the first game advertisement in the second application according to the application identifier.
- The apparatus of claim 13 or 14,the receiving unit is further used for receiving the running time of the first game, which is sent by the electronic equipment and runs on the foreground;and the adjusting unit is further used for putting a second game advertisement to the second application according to the application identifier when the running time length is less than a preset time length.
- An electronic device comprising a processor, a memory, a communication interface, and one or more programs stored in the memory and configured to be executed by the processor, the programs comprising instructions for performing the steps in the method of any of claims 1-5.
- A server, comprising a processor, memory, a communication interface, and one or more programs stored in the memory and configured to be executed by the processor, the programs comprising instructions for performing the steps in the method of any of claims 6-10.
- A computer-readable storage medium, characterized in that a computer program for electronic data exchange is stored, wherein the computer program causes a computer to perform the method according to any one of claims 1-10.
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| PCT/CN2018/109689 WO2020073243A1 (en) | 2018-10-10 | 2018-10-10 | Game advertisement pushing method and related product |
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| CN112740253A true CN112740253A (en) | 2021-04-30 |
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| CN201880097778.5A Pending CN112740253A (en) | 2018-10-10 | 2018-10-10 | Game advertisement pushing method and related product |
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| WO (1) | WO2020073243A1 (en) |
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| CN116485474A (en) * | 2023-04-29 | 2023-07-25 | 广州市安洛网络有限责任公司 | Accurate crowd of recreation advertisement is directional puts in system |
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| CN103365901A (en) * | 2012-04-01 | 2013-10-23 | 上海聚力传媒技术有限公司 | Method for obtaining information on clicked webpage objects, device for obtaining information on clicked webpage objects and equipment for obtaining information on clicked webpage objects |
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