CN104657360B - A kind of the display monitoring method and equipment of web page contents - Google Patents
A kind of the display monitoring method and equipment of web page contents Download PDFInfo
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- CN104657360B CN104657360B CN201310577146.8A CN201310577146A CN104657360B CN 104657360 B CN104657360 B CN 104657360B CN 201310577146 A CN201310577146 A CN 201310577146A CN 104657360 B CN104657360 B CN 104657360B
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Abstract
The invention discloses a kind of display monitoring methods of web page contents, with web page contents to be monitored relative to display location add Asynchronous loading display monitoring photo, and ability loaded and displayed monitoring photo and the additional display monitoring link of triggering when judging to show that monitoring photo appears in display window, it sends display to network side and monitors linking request.To by analysis shows that monitoring linking request obtains the relevant information of web page contents to be monitored, ensure that the accuracy of feedback result corresponding with web page contents to be monitored.
Description
Technical field
The present invention relates to field of communication technology, more particularly to the display monitoring method of a kind of web page contents.The present invention is simultaneously
Further relate to a kind of terminal.
Background technology
With flourishing for internet industry, the importance that the web advertisement is launched in enterprise marketing constantly rises.It holds
The continuous number of users increased and online hours attract more multiple enterprises and select the position for launching internet as advertisement.How
Effective display of enough more accurate monitoring network advertisements and actual effect, and adjust dispensing strategy in time according to monitoring result,
Become problem further important in industry.The monitoring technology scheme of the web advertisement mainly has three ways, such as follows at present：
（1）Method based on daily record
This method is the user access logs recorded according to website WEB server, matches the request of ad content
The display and click of advertisement are monitored with the access information of advertisement link, to assess the effect of the web advertisement.This method is in reality
Border application above has significant limitation, and when ad content or advertisement link be not in local WEB server, this method can not
Monitor display and the click data of advertisement.
（2）Method based on network message
This method collects the upper network packet of user in telecommunication network route first, then matches advertising display from these messages
The access informations such as the page, advertisement link address, then based on the IP of user, the time of access, access source in these access informations
Judge whether the advertising display page and advertisement link address have correlation, so that it is determined that the one click of the web advertisement is to monitor
With the effect of the assessment web advertisement.Such method is suitable for collecting click of the consolidated network advertisement in the synthesis of different displayed pages
Situation.
（3）Method based on slotting code
This method firstly the need of display monitoring link is added in the monitored web advertisement and clicks monitoring link, when with
When family browser shows that the web advertisement or user click the web advertisement, display, click monitoring chain can be given to receive and send display, click prison
Linking request is surveyed, the information such as user identifier, advertisement and identifier are sent to network side by these requests, network side is by analyzing this
A little requests obtain the display of the web advertisement, click information to monitor and assess the effect of the web advertisement.
Relative to daily record detection mode and network message detection mode, user can be taken into account simultaneously by inserting code detection mode
Type and advertisement type, however, the method that the existing monitoring network advertisement based on slotting code is shown exists centainly in accuracy
The problem of：Under the generting machanism of the webpage of current most of website, user is when opening certain webpage preparation browsing, on this webpage
Content can generate together, including the ad content on webpage；And it can be immediately to being added in advertisement after the generation of web advertisement content
In display monitoring chain receive and send display monitoring linking request, and record an advertisement show.Therefore when user opens this webpage,
Primary display information of the advertisement to user has been recorded in display monitoring.But since most of Webpages are used than user
Big more of browser window, when auto-building html files, the monitored web advertisement may be not introduced into browsing used by a user
In device window, user does not have an opportunity objectively at this time it can be seen that this advertisement, records advertisement to the primary of user at this time
Display is inaccurate.The method that the monitoring particular network advertisement taken in i.e. existing terminal shows different user types can not
Accurately reflect whether user is organic and can be appreciated that the web advertisement
It can be seen that since web page contents in the prior art are all that primary property all preloads generation in terminal,
In the case that all web page contents completely cannot be illustrated in display window by terminal, content to be monitored can not be accurately judged
Whether display window is appeared in, to cause the statistical data of content and actual conditions in webpage right there is certain deviation
It is accurately obtained feedback result corresponding with web page contents to be monitored and causes influence.
Invention content
The present invention provides a kind of display monitoring methods of web page contents, including：
Terminal receives general web content, web page contents to be monitored and the display location that network side is sent and waits supervising with described
The corresponding display monitoring photo of web page contents is surveyed, display monitoring link is carried in the display monitoring photo；
The terminal generates the general web content and the web page contents to be monitored, and is monitored and schemed according to the display
The position of piece, judges whether the display monitoring photo appears in current display window；
If so, the terminal is to showing monitoring photo described in the network side request of loading, and receiving the network side
After the content of the display monitoring photo returned, display monitoring chain is sent to the network side according to display monitoring link
Request is connect, so that the network side generates monitoring record corresponding with the web page contents to be monitored.
Correspondingly, the invention also provides a kind of terminals, including：
Receiving module, general web content, web page contents to be monitored and display location for receiving network side transmission
Display monitoring photo corresponding with the web page contents to be monitored carries display monitoring link in the display monitoring photo；
Monitoring modular, for generating the general web content and the web page contents to be monitored, and according to the display
The position of monitoring photo, judges whether the display monitoring photo appears in current display window；
If so, the monitoring modular is to showing monitoring photo described in the network side request of loading, and receiving the net
After the content for the display monitoring photo that network side returns, display prison is sent to the network side according to display monitoring link
Linking request is surveyed, so that the network side generates monitoring record corresponding with the web page contents to be monitored.
It can be seen that by applying above technical scheme, with web page contents to be monitored relative to display location add
Add the display monitoring photo of Asynchronous loading, and the ability loaded and displayed prison when judging to show that monitoring photo appears in display window
Mapping piece and the additional display monitoring link of triggering, send display to network side and monitor linking request.To by analysis shows that
Linking request is monitored to obtain the relevant information of web page contents to be monitored, ensure that feedback knot corresponding with web page contents to be monitored
The accuracy of fruit.
Description of the drawings
Fig. 1 is a kind of display monitoring method flow diagram of web page contents proposed by the present invention；
Fig. 2 is a kind of structural schematic diagram of terminal proposed by the present invention.
Specific implementation mode
The problem of for can not be accurately detected in the prior art to web page contents according to the browsing situation of user, this hair
It is bright to propose a kind of web page contents detection method, monitor the webpage using " the display monitoring photo " being attached at web page contents
Whether content has shown to user.Wherein " display monitoring photo " does not generate together with web page contents, but when " display monitoring figure
Piece " just loads this picture when user institute using terminal is exposed to user, and Asynchronous loading is formed with entire webpage.
Specifically, as shown in Fig. 1 institutes, this approach includes the following steps：
S101, terminal receive general web content, web page contents to be monitored and the display location and institute that network side is sent
The corresponding display monitoring photo of web page contents to be monitored is stated, display monitoring link is carried in the display monitoring photo.
According to the rules of interaction between terminal and network side, before this step, terminal will also be asked to the network side
The content of pages of webpage；When the terminal judges in the content of pages that the network side returns containing web page contents to be monitored,
The terminal is to web page contents to be monitored described in the network side request of loading, so that laterally the terminal transmission is general for the network
The display corresponding with the web page contents to be monitored of logical web page contents, web page contents to be monitored and display location monitors figure
Piece.
Meanwhile it in order to ensure to show monitoring photo effect, needing to pre-set in display location and the webpage to be monitored
Hold corresponding display monitoring photo, and the display monitoring link is added in the display monitoring photo.
Specifically, by taking terminal is user browser as an example, the specific implementation of above procedure is as follows：
（1）Prepare to show monitoring photo
It is added " display monitoring photo " in monitored web advertisement lower right corner adjoiner, and in " display monitoring photo "
Display monitoring link is added, the server that the network side record web advertisement shows information is directed toward in display link.
（2）Web advertisement content generates
When user browses webpage, the web advertisement content on webpage is generated.First, the user browser requested webpage page
Content.After network side returns to web page contents, if there is the web advertisement in the webpage returned, user browser asks the web advertisement
Content.Network side returns to web advertisement content, and web advertisement content generates in a browser.
S102, the terminal generate the general web content and the web page contents to be monitored, and according to the display
The position of monitoring photo, judges whether the display monitoring photo appears in current display window.
In the step, terminal creates reference point in the web page contents of the display window first；Then in the reference
Shortest distance connecting line is created in web page contents between point and the display monitoring photo；Finally to the connecting line with it is described
Display window makes the following judgment with the presence or absence of intersection point：
If intersection point is not present, the terminal determines that the display monitoring photo appears in current display window；
If there are intersection point, the terminal further judges whether the reference point occurs position relative to the display window
It moves, and re-creates reference point in the web page contents of the display window in the case where the judgment result is yes.
In addition, the considerations of changing for display window, between the reference point and the display monitoring photo
After distance is except the size range of the display window, terminal can also judge whether display window size changes；If
It is that the terminal reacquires the size of the display window；If it is not,
The terminal judges whether the reference point is subjected to displacement relative to the display window.
During specific implementation, the steps flow chart is as follows：
A. the window size of browser used by a user is obtained.
B. the positioning browser window upper left corner is origin（Coordinate origin, can including but not limited to the browser window upper left corner
For any point in window）.
C. the shortest distance connecting line between origin and " display monitoring photo " is created, and is sentenced based on browser window size
Breaking, whether there are in intersection point with browser window for the connecting line.
D. if there is intersection point, judge whether browser window size changes, if browser window size has change, return
To step a.
E. if " display monitoring photo " be not in browser window, and browser window size does not change, and judges clear
Whether device window of looking at changes relative to the position of the browsed webpage of user, if having change with webpage relative position, returns to step
B, if do not changed with webpage relative position, without any operation.
S103 if so, the terminal is to showing monitoring photo described in the network side request of loading, and is receiving the net
After the content for the display monitoring photo that network side returns, display prison is sent to the network side according to display monitoring link
Linking request is surveyed, so that the network side generates monitoring record corresponding with the web page contents to be monitored.
In practical applications, if " display monitoring photo " appears in the window of browser, request " display monitoring figure
The content of piece ".Network side returns to " display monitoring photo " content, and " display monitoring photo " is shown in the window of browser.
After " display monitoring photo " display, the display monitoring link in " display monitoring photo " is obtained, is received and sent to display monitoring chain
Display monitoring linking request, and the display information such as user identifier, web advertisement mark are sent to by network sidelights by the request
Record shows the server of information.
It then, should by analysis after network side record shows that the server of information receives the display monitoring linking request
Request obtains this and shows that the information such as corresponding web advertisement mark and user identifier, generation include web advertisement mark and use
The web advertisement show log of the display information such as family mark.The display each time of each web advertisement can generate one it is corresponding
Daily record
To reach the above technical purpose, the invention also provides a kind of terminals, as shown in Fig. 2, including：
Receiving module 210, general web content, web page contents to be monitored and display position for receiving network side transmission
Display monitoring photo corresponding with the web page contents to be monitored is set, display monitoring chain is carried in the display monitoring photo
It connects；
Monitoring modular 220, for generating the general web content and the web page contents to be monitored, and according to described aobvious
The position for showing monitoring photo, judges whether the display monitoring photo appears in current display window；
If so, the monitoring modular 220 shows monitoring photo to described in the network side request of loading, and described in reception
After the content for the display monitoring photo that network side returns, is sent and shown to the network side according to display monitoring link
Linking request is monitored, so that the network side generates monitoring record corresponding with the web page contents to be monitored.
In specific application scenarios, further include：Request module, for receiving what network side was sent in the receiving module
The display corresponding with the web page contents to be monitored of general web content, web page contents to be monitored and display location monitors
Before picture, to the content of pages of the network side requested webpage, and when the terminal judges the page that the network side returns
When containing web page contents to be monitored in content, to web page contents to be monitored described in the network side request of loading, so that the net
Laterally the terminal is sent in general web content, web page contents to be monitored and display location and the webpage to be monitored network
Hold corresponding display monitoring photo.
In specific application scenarios, further include：Setup module, for being asked to the network side in the request module
Before the content of pages of webpage, display location display monitoring photo corresponding with the web page contents to be monitored is pre-set,
And the display monitoring link is added in the display monitoring photo.
In specific application scenarios, the monitoring modular 220 is specifically used for：
Create reference point in the web page contents of the display window, the reference point and the display monitoring photo it
Between web page contents in create shortest distance connecting line, judge that the connecting line and the display window whether there is intersection point；
If intersection point is not present, the monitoring modular 220 determines that the display monitoring photo appears in current display window
In；
If there are intersection point, the monitoring modular 220 further judge the reference point relative to the display window whether
It is subjected to displacement, and re-creates reference point in the web page contents of the display window in the case where the judgment result is yes.
In specific application scenarios, further include：
Judgment module is used at a distance from the reference point is between the display monitoring photo in the display window
After except size range, judge whether the display window size changes；
If so, the judgment module indicates that the monitoring modular 220 reacquires the size of the display window；
If it is not, the judgment module judges whether the reference point is subjected to displacement relative to the display window.
In specific application scenarios, the display monitoring link is specifically directed towards the network side and records the net to be monitored
The server of the display information of page content；The monitoring linking request also carries the terminal iidentification and the net to be monitored
Page content identification.
By applying above technical scheme, with web page contents to be monitored relative to display location add Asynchronous loading
Display monitoring photo, and judge show monitoring photo appear in display window when ability loaded and displayed monitoring photo and touch
It sends out additional and shows monitoring link, sending display to network side monitors linking request.To by analysis shows that monitoring link is asked
It asks to obtain the relevant information of web page contents to be monitored, ensure that the accurate of feedback result corresponding with web page contents to be monitored
Property.
Through the above description of the embodiments, those skilled in the art can be understood that the present invention can lead to
Hardware realization is crossed, the mode of necessary general hardware platform can also be added to realize by software.Based on this understanding, this hair
Bright technical solution can be expressed in the form of software products, which can be stored in a non-volatile memories
Medium（Can be CD-ROM, USB flash disk, mobile hard disk etc.）In, including some instructions use is so that a computer equipment（Can be
Personal computer, server or network equipment etc.）Execute the method described in each implement scene of the present invention.
It will be appreciated by those skilled in the art that the accompanying drawings are only schematic diagrams of a preferred implementation scenario, module in attached drawing or
Flow is not necessarily implemented necessary to the present invention.
It will be appreciated by those skilled in the art that the module in device in implement scene can be described according to implement scene into
Row is distributed in the device of implement scene, can also be carried out respective change and is located at the one or more dresses for being different from this implement scene
In setting.The module of above-mentioned implement scene can be merged into a module, can also be further split into multiple submodule.
Aforementioned present invention serial number is for illustration only, does not represent the quality of implement scene.
Disclosed above is only several specific implementation scenes of the present invention, and still, the present invention is not limited to this, Ren Heben
What the technical staff in field can think variation should all fall into protection scope of the present invention.
Claims (10)
1. a kind of display monitoring method of web page contents, which is characterized in that including：
Terminal receives general web content, web page contents to be monitored and the display location and the net to be monitored that network side is sent
Page content corresponding display monitoring photo carries display monitoring in the display monitoring photo and links；
The terminal generates the general web content and the web page contents to be monitored, and according to the display monitoring photo
Position, judges whether the display monitoring photo appears in current display window；
If so, the terminal is to showing monitoring photo described in the network side request of loading, and returned receiving the network side
The display monitoring photo content after, according to the display monitoring link to the network side send display monitoring link ask
It asks, so that the network side generates monitoring record corresponding with the web page contents to be monitored；
Wherein, the terminal judges whether the display monitoring photo appears in and works as according to the position of the display monitoring photo
In preceding display window, specially：
The terminal creates reference point in the web page contents of the display window；
The terminal creates shortest distance connecting line in the web page contents between the reference point and the display monitoring photo,
Judge that the connecting line whether there is intersection point with the display window；
If intersection point is not present, the terminal determines that the display monitoring photo appears in current display window；
If there are intersection point, the terminal further judges whether the reference point is subjected to displacement relative to the display window, and
In the case where the judgment result is yes reference point is re-created in the web page contents of the display window.
2. the method as described in claim 1, which is characterized in that in the generic web page that the terminal receives that network side is sent
Hold, before the display monitoring photo corresponding with the web page contents to be monitored of web page contents to be monitored and display location, and also
Including：
Content of pages of the terminal to the network side requested webpage；
When the terminal judges in the content of pages that the network side returns containing web page contents to be monitored, the terminal is to institute
State web page contents to be monitored described in network side request of loading so that the network laterally the terminal send general web content,
Web page contents to be monitored and display location display monitoring photo corresponding with the web page contents to be monitored.
3. method as claimed in claim 2, which is characterized in that in the terminal into the page of the network side requested webpage
Before appearance, further include：
Display location display monitoring photo corresponding with the web page contents to be monitored is pre-set, and is monitored in the display
The display monitoring link is added in picture.
4. the method as described in claim 1, which is characterized in that the reference point and it is described display monitoring photo between away from
After except the size range of the display window, further include：
The terminal judges whether the display window size changes；
If so, the terminal reacquires the size of the display window；
If it is not, the terminal judges whether the reference point is subjected to displacement relative to the display window.
5. the method as described in claim 1, which is characterized in that
The display monitoring link is specifically directed towards the service that the network side records the display information of the web page contents to be monitored
Device；
The monitoring linking request also carries the terminal iidentification and the web content identification to be monitored.
6. a kind of terminal for web page contents display monitoring, which is characterized in that including：
Receiving module, general web content, web page contents to be monitored and the display location for receiving network side transmission and institute
The corresponding display monitoring photo of web page contents to be monitored is stated, display monitoring link is carried in the display monitoring photo；
Monitoring modular is monitored for generating the general web content and the web page contents to be monitored, and according to the display
The position of picture, judges whether the display monitoring photo appears in current display window；
If so, the monitoring modular is to showing monitoring photo described in the network side request of loading, and receiving the network side
After the content of the display monitoring photo returned, display monitoring chain is sent to the network side according to display monitoring link
Request is connect, so that the network side generates monitoring record corresponding with the web page contents to be monitored；
Wherein, the monitoring modular, is specifically used for：
Reference point is created in the web page contents of the display window, between the reference point and the display monitoring photo
Shortest distance connecting line is created in web page contents, judges that the connecting line whether there is intersection point with the display window；
If intersection point is not present, the monitoring modular determines that the display monitoring photo appears in current display window；
If there are intersection point, the monitoring modular further judges whether the reference point occurs position relative to the display window
It moves, and re-creates reference point in the web page contents of the display window in the case where the judgment result is yes.
7. terminal as claimed in claim 6, which is characterized in that further include：
Request module, for receiving general web content, the web page contents to be monitored that network side is sent in the receiving module, with
And before the display monitoring photo corresponding with the web page contents to be monitored of display location, to the network side requested webpage
Content of pages, and when the terminal judges in the content of pages that the network side returns containing web page contents to be monitored, to institute
State web page contents to be monitored described in network side request of loading so that the network laterally the terminal send general web content,
Web page contents to be monitored and display location display monitoring photo corresponding with the web page contents to be monitored.
8. terminal as claimed in claim 7, which is characterized in that further include：
Setup module, for, to before the content of pages of the network side requested webpage, being pre-set aobvious in the request module
Show position display monitoring photo corresponding with the web page contents to be monitored, and described in being added in the display monitoring photo
Display monitoring link.
9. terminal as claimed in claim 8, which is characterized in that further include：
Judgment module is used for the size in the display window at a distance from the reference point is between the display monitoring photo
After except range, judge whether the display window size changes；
If so, the judgment module indicates that the monitoring modular reacquires the size of the display window；
If it is not, the judgment module judges whether the reference point is subjected to displacement relative to the display window.
10. terminal as claimed in claim 6, which is characterized in that the display monitoring link is specifically directed towards the network sidelights
Record the server of the display information of the web page contents to be monitored；
The monitoring linking request also carries the terminal iidentification and the web content identification to be monitored.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201310577146.8A CN104657360B (en) | 2013-11-18 | 2013-11-18 | A kind of the display monitoring method and equipment of web page contents |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310577146.8A CN104657360B (en) | 2013-11-18 | 2013-11-18 | A kind of the display monitoring method and equipment of web page contents |
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| CN104657360A CN104657360A (en) | 2015-05-27 |
| CN104657360B true CN104657360B (en) | 2018-10-02 |
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Families Citing this family (2)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN106095995A (en) * | 2016-06-21 | 2016-11-09 | 武汉斗鱼网络科技有限公司 | A kind of picture loading method based on viewing area and device |
| CN111124858B (en) * | 2019-12-13 | 2023-07-04 | 天津酷码数据科技有限公司 | Buried point-free insertion code data processing method, system, terminal equipment and storage medium |
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| KR20070067005A (en) * | 2004-03-08 | 2007-06-27 | 매시브 인코포레이티드 | Delivery of advertising into multiple video games |
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