CN109829121B - Method and device for reporting click behavior data - Google Patents
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Abstract
The invention discloses a method and a device for reporting click behavior data, and relates to the technical field of computers. One embodiment of the method comprises: opening a page according to the page access request, setting a listener and loading a storage agent page, wherein the page comprises a jump link; when the data is stored in the storage agent page, reporting the data; and when the listener monitors the click behavior of the jump link, storing click behavior data into a storage agent page so as to report after the page corresponding to the jump link is opened. The method and the device can not only solve the completeness of the reported jump link click behavior data, but also improve the user experience.
Description
Technical Field
The invention relates to the technical field of computers, in particular to a method and a device for reporting click behavior data.
Background
Website data analysis firstly needs to be based on the report of website access data. The data to be reported includes, for example, user view data PV (page view volume), user behavior data (event), order data, and the like. At present, a mainstream data reporting method is to embed an independent plug-in developed based on JavaScript into a page, so that a web page developer can report required data by calling an Application programming interface API (abbreviation of Application programming interface) provided by the independent plug-in.
For reporting user behavior data (event), the current common mode is realized by Ajax. Ajax is a technology for asynchronous communication between a web browser and a server, namely, a user can update content on a page or upload data to the server without refreshing the page.
For reporting a click behavior of a jump link in a webpage, two modes are generally available: firstly, when a user clicks a behavior, reporting user behavior data by using Ajax; secondly, the page jump is delayed by setting a period of time (for example, 200ms) so as to finish the report of the click behavior data of the user, and the jump is carried out immediately no matter whether the data report is finished or not after the data report is finished or the set time is expired.
In the process of implementing the invention, the inventor finds that at least the following problems exist in the prior art:
1. for the report of the click behavior data of the jump link in the webpage, if the delay jump is not set, the loss condition of the data report is very serious, and the usability of the data can be seriously influenced;
2. for the report of the click behavior data of the jump link in the webpage, if the jump is performed after a delay time is set, the user experience is influenced, and even if the delay time is set, the data report cannot be completed, and the report is lost.
Disclosure of Invention
In view of this, embodiments of the present invention provide a method and an apparatus for reporting click behavior data, which can report a click behavior of a jump link of a current page on a new page, and not only can solve the integrity of the reported click behavior data of the jump link, but also can improve user experience.
To achieve the above object, according to an aspect of the embodiments of the present invention, a method for reporting click behavior data is provided.
A method for reporting click behavior data comprises the following steps: opening the page according to the page access request, setting a listener and loading a storage agent page, wherein the page comprises a jump link; when data are stored in the storage agent page, reporting the data; and when the listener monitors the click behavior of the jump link, storing click behavior data into the storage agent page so as to facilitate the page corresponding to the jump link to be opened and then reported.
Optionally, the listener is set by a buried point program inserted within the page.
Optionally, the memory agent page is inserted in the page in the form of a floating frame page.
Optionally, after the step of reporting the data, the method further includes: and deleting the data.
According to another aspect of the embodiments of the present invention, an apparatus for reporting click behavior data is provided.
A device for reporting click behavior data comprises: the page setting module is used for opening the page according to the page access request, setting a listener and loading a storage agent page, wherein the page comprises a jump link; a data reporting module, configured to report the data when the data is stored in the storage agent page; and the data storage module is used for storing click behavior data into the storage agent page when the listener monitors click behavior of the jump link, so that the page corresponding to the jump link is opened and then reported.
Optionally, the listener is set by a buried point program inserted within the page.
Optionally, the memory agent page is inserted in the page in the form of a floating frame page.
Optionally, the data reporting module is further configured to: and after the data is reported, deleting the data.
According to another aspect of the embodiment of the invention, a terminal for reporting click behavior data is provided.
A terminal for reporting click behavior data comprises: one or more processors; the storage device is used for storing one or more programs, and when the one or more programs are executed by the one or more processors, the one or more processors realize the click behavior data reporting method provided by the embodiment of the invention
According to yet another aspect of embodiments of the present invention, a computer-readable medium is provided.
A computer readable medium, on which a computer program is stored, where the program, when executed by a processor, implements the method for reporting click behavior data provided by the embodiments of the present invention.
One embodiment of the above invention has the following advantages or benefits: the monitor is arranged for monitoring the click behavior of the jump link of the user, the click behavior data is stored in the storage proxy page after the click behavior of the jump link is monitored, and the click behavior data is reported when the page corresponding to the jump link is opened, so that the click behavior of the jump link of the current page can be reported on a new page, the completeness of the reported click behavior data of the jump link can be well solved, and the user experience can be well improved; meanwhile, the proxy page is used for storing data, so that the stored data of the current page cannot be polluted; and finally, the time from the click jump to the complete loading of one page can be calculated according to the time difference between the storage time and the reporting time, so that a data basis is provided for the efficiency calculation of the server.
Further effects of the above-mentioned non-conventional alternatives will be described below in connection with the embodiments.
Drawings
The drawings are included to provide a better understanding of the invention and are not to be construed as unduly limiting the invention. Wherein:
FIG. 1 is a diagram illustrating the main steps of a method for reporting click behavior data according to an embodiment of the present invention;
FIG. 2 is a schematic diagram illustrating a method for reporting click behavior data according to an embodiment of the present invention;
FIG. 3 is a schematic diagram of the main modules of a device for reporting click behavior data according to an embodiment of the present invention;
FIG. 4 is an exemplary system architecture diagram in which embodiments of the present invention may be employed;
FIG. 5 is a block diagram of a computer system suitable for use with a terminal implementing an embodiment of the invention.
Detailed Description
Exemplary embodiments of the present invention are described below with reference to the accompanying drawings, in which various details of embodiments of the invention are included to assist understanding, and which are to be considered as merely exemplary. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the invention. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.
Fig. 1 is a schematic diagram of main steps of a click behavior data reporting method according to an embodiment of the present invention. As shown in fig. 1, the method for reporting click behavior data according to the embodiment of the present invention mainly includes the following steps S101 to S103.
Step S101: and opening a page according to the page access request, setting a listener and loading a memory agent page, wherein the page comprises a jump link.
When a user requests to access a certain page by clicking a jump link or inputting a website in a search bar of the browser, the browser searches a code corresponding to the webpage content from the server according to a webpage address included in the page access request, then loads and executes the searched code to generate the webpage content, and then displays the webpage content to the user to finish the webpage opening process. Jump links generally refer to hyperlinks in web pages, which refer to connections from one web page to a target, which may be another web page, or different locations on the same web page, or a picture, an email address, a file, or even an application, etc. The object used for hyperlink in a web page may be a piece of text or a picture, etc.
In order to report click behavior data of a user jump link, a monitor can be arranged to monitor click behavior of the user and collect click behavior data so as to report the click behavior data to a server. In the concrete implementation, an identifier can be added at a place where the click event needs to be monitored, and after the click event occurs, a monitor set by a point burying program can determine whether the click event is reported or not according to whether an identifier exists or not. Generally, a mark or a code segment is set in a webpage element of a webpage, where user access data needs to be reported, so as to statistically analyze an access behavior of a user and report the access behavior data to a server, and the mark or the code segment, which is independent of webpage display and business logic, is called a buried point.
In order to solve the problems of missing and incomplete report of the click behavior data of the jump link in the prior art, the embodiment of the invention adopts a mode of firstly storing the click behavior data of the user locally and then reporting the click behavior data when a page is opened next time, thereby not only ensuring the integrity of the reported data, but also improving the experience of the user.
The browser loads and executes the codes corresponding to the page content, and the loading and the execution of the codes can be realized according to the self-defined page loading rule and the page execution rule. The page loading rules may be, for example: loading sequence, loading time, loading path and the like of contents such as characters, pictures, hyperlinks, page style configuration and the like included in page contents; the page execution rule may be, for example, execution time, execution times, and the like of text, pictures, hyperlinks, page style configurations, and the like included in the page content.
In an embodiment of the invention, the listener is set by a buried point program inserted within the page. When a browser opens a webpage, whether a buried point program is inserted is identified according to whether a webpage code contains a predefined global variable, if the buried point program is inserted, the buried point program is started to be loaded, and the embedded point program is executed after the loading is finished so as to realize a corresponding function. The embedded program is generally a Javascript program, and has a global variable with a certain identification to avoid duplication with other websites, such as: the global variables of google statistics are "_ ga", etc. In particular implementations, global variables may be customized.
According to an embodiment of the present invention, the dotting program may be generally inserted into a header position of the page, and when the browser opens the web page, the dotting program is preferentially loaded, and then other resources of the web page are loaded, such as a page style setting file, text content, picture content, jump link, and the like included in the page. And executing the embedded point program after the embedded point program is loaded so as to set a monitor to monitor the clicking behavior of the user. When the listener is set, the listening rules of the listener may be set, for example: real-time monitoring and the like; meanwhile, the monitor can be set to perform data acquisition after monitoring the clicking behavior of the user, and data and types thereof to be acquired; in addition, the storage position, the storage mode and the like of the data collected by the monitor can be set. Those skilled in the art will appreciate that the listener can be flexibly configured as desired for a particular implementation.
After the loading of the embedded point program is finished, the browser immediately sends a request to the server to load a storage proxy page, for example, proxy. The memory agent page may be inserted into the current page by means of an inline frame containing another document, for example: the storage agent page may be inserted into the current page in the form of a floating frame page. According to an embodiment of the invention, the code may be used to add an iframe element to the current page to generate an iframe frame, and set attributes of the iframe frame, such as page size, page address, visibility and the like, so as to embed a page in the current page as a storage proxy page. The storage agent page is inserted into the current page in the form of a floating frame iframe page, serves as a document in the document, and is used for storing click behavior data of the user, which is collected by the listener. The storage agent page is invisible to the user, so that browsing of the user to the current page is not influenced. And the storage data of the current page is not polluted by using the storage proxy page to store the data. Those skilled in the art should understand that, in the specific implementation process, the manner of inserting the memory proxy page into the current page may be selected as needed, and is not limited to the manner of inserting the memory proxy page into the current page in the form of an iframe page.
After the set of the monitor is finished, the monitor continuously monitors the current page in real time; after the memory agent page is loaded, step S102 is executed immediately.
Step S102: and when the data is stored in the storage agent page, reporting the data.
Html, the browser immediately detects whether user click behavior data stored in the previous page exists in the local storage of the storage proxy page. Typically, the local storage of the memory proxy page will include user click behavior data in a page immediately preceding the current page. In some special cases, multiple pieces of click behavior data may be included. For example, due to network blockage and the like, a user clicks a jump link twice continuously, and after the user clicks the jump link for the first time, the corresponding page is not completely loaded and executed, but the page is provided with a listener and a loading storage agent page. Then the previous click behavior data may not have reported success when the user clicked the jump link a second time. At this point, there are two pieces of click behavior data in the memory agent page. Then, after the storage agent page is loaded, the browser reports the user click behavior data stored in the local storage of the storage agent page to the server together.
The user click behavior data stored in the local storage of the storage agent page may include, for example: the unique user identifier uid (user identification), the session identifier id (identification), the current page link, the current page url (Uniform resource locator) parameter, the storage time, the reporting event identifier id, the reporting type, the browser related information, etc. The reporting type may be defined according to actual application requirements, for example: the method can be defined as sharing, paying attention to, collecting, forwarding and the like according to the effect corresponding to the clicking behavior of the user. And if the click behavior data of the user exist in the local storage of the storage agent page, immediately reporting, and then deleting the click behavior data after the report is finished, otherwise, not performing any processing.
Step S103: and when the listener monitors the click behavior of the jump link, storing click behavior data into a storage agent page so as to report after the page corresponding to the jump link is opened.
When a user clicks a jump link on a current page, a monitor monitors a click behavior event of the jump link occurring on the current page, and then the monitor collects data of the click behavior of the jump link and stores the collected data into a proxy page proxy. And the user clicks the jump link, so that the next page is the page corresponding to the jump link.
The jump link click behavior data reported by the browser may include, for example: the system includes a user unique identifier uid (user identification), a user session identifier id (identification), a current page link, a current page url (Uniform Resource Locator) parameter, a reporting time, a reporting event identifier id, a reporting type (for example, sharing, concerning, collecting, forwarding, etc.), browser related information, and the like. In addition, according to the time difference between the storage time and the reporting time of the click behavior data of the jump link, the time from the click jump to the complete loading of one page can be calculated, and the method can be used for other data analysis.
In the embodiment of the invention, the storage of the jump link click behavior data is carried out by a local storage mode of h5(Html5, 5 th generation hypertext markup language). Local storage localStorage provided by Html5 is a method of storing data at a client without time restriction. The local storage of the Html5 is used, and is not limited by the data size, and the user behavior data needing to be reported are sufficiently stored. Since in Html5, data is not delivered by each server request, but is used only upon request, a large amount of data can be stored without affecting the performance of the web site.
After the listener stores the click behavior data of the jump link to the page of the memory agent, the current page jumps, and the browser opens the page corresponding to the jump link.
According to the steps S101 to S103, the skip link click behavior of the current page can be reported on the new page, the completeness of the reported skip link click behavior data can be well solved, and the user experience can be well improved.
Fig. 2 is a schematic diagram illustrating a method for reporting click behavior data according to an embodiment of the present invention. As shown in fig. 2, the method for reporting click behavior data according to the embodiment of the present invention mainly includes the following steps:
step S1, when the browser opens the h5 page, the embedded point program inserted in the page is identified and loaded;
step S2, after the point burying program is loaded, the browser executes the point burying program to set an event monitor to monitor the clicking behavior of the user; html is immediately loaded and stored as an iframe page to be inserted into the current page;
and step S3, after html loading of the storage agent page proxy is finished, the browser detects whether click behavior stored in the previous page reports data, if so, the data are reported and deleted immediately, and if not, no processing is performed. Generating a log record after the data is reported to the server;
step S4, when the monitor monitors that the skip link click behavior occurs to the current page, the monitor collects the click behavior data and stores the collected click behavior data into proxy page proxy.
And step S5, after the data storage is finished, the page jumps to enter the next page.
Fig. 3 is a schematic diagram of main modules of a click behavior data reporting device according to an embodiment of the present invention. As shown in fig. 3, the device 300 for reporting click behavior data according to the embodiment of the present invention mainly includes a page setting module 301, a data reporting module 302, and a data saving module 303.
The page setting module 301 is configured to open a page according to the page access request, set a listener and load a storage agent page, where the page includes a jump link;
the data reporting module 302 is configured to report data when the data is stored in the storage agent page;
the data storage module 303 is configured to, when the listener monitors a click behavior of the jump link, store click behavior data in a storage agent page, so that a page corresponding to the jump link is opened and then reported.
Wherein the listener is set by a buried point program inserted within the page.
According to an embodiment of the invention, the memory agent pages are inserted in the pages in the form of floating frame pages.
According to the technical solution of the embodiment of the present invention, the data reporting module 302 may be further configured to: and after the data is reported, deleting the data.
According to the technical scheme of the embodiment of the invention, the monitor is arranged for monitoring the click behavior of the jump link of the user, the click behavior data is stored in the page of the storage agent after the click behavior of the jump link is monitored, and the click behavior data is reported when the page corresponding to the jump link is opened, so that the click behavior of the jump link of the current page can be reported on a new page, the completeness of the reported click behavior data of the jump link can be well solved, and the user experience can be well improved; meanwhile, the proxy page is used for storing data, so that the stored data of the current page cannot be polluted; and finally, the time from the click jump to the complete loading of one page can be calculated according to the time difference between the storage time and the reporting time, so that a data basis is provided for the efficiency calculation of the server.
Fig. 4 shows an exemplary system architecture 400 of a method for reporting click behavior data or a device for reporting click behavior data, to which an embodiment of the present invention may be applied.
As shown in fig. 4, the system architecture 400 may include terminal devices 401, 402, 403, a network 404, and a server 405. The network 404 serves as a medium for providing communication links between the terminal devices 401, 402, 403 and the server 405. Network 404 may include various types of connections, such as wire, wireless communication links, or fiber optic cables, to name a few.
A user may use terminal devices 401, 402, 403 to interact with a server 405 over a network 404 to receive or send messages or the like. The terminal devices 401, 402, 403 may have installed thereon various communication client applications, such as shopping-like applications, web browser applications, search-like applications, instant messaging tools, mailbox clients, social platform software, etc. (by way of example only).
The terminal devices 401, 402, 403 may be various electronic devices having a display screen and supporting web browsing, including but not limited to smart phones, tablet computers, laptop portable computers, desktop computers, and the like.
The server 405 may be a server providing various services, such as a background management server (for example only) providing support for shopping websites browsed by users using the terminal devices 401, 402, 403. The backend management server may analyze and perform other processing on the received data such as the product information query request, and feed back a processing result (for example, target push information, product information — just an example) to the terminal device.
It should be noted that the method for reporting click behavior data provided in the embodiment of the present invention is generally executed by the server 405, and accordingly, the device for reporting click behavior data is generally disposed in the server 405.
It should be understood that the number of terminal devices, networks, and servers in fig. 4 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation.
Referring now to FIG. 5, a block diagram of a computer system 500 suitable for use with a terminal implementing an embodiment of the invention is shown. The terminal device shown in fig. 5 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present invention.
As shown in fig. 5, the computer system 500 includes a Central Processing Unit (CPU)501 that can perform various appropriate actions and processes according to a program stored in a Read Only Memory (ROM)502 or a program loaded from a storage section 508 into a Random Access Memory (RAM) 503. In the RAM 503, various programs and data necessary for the operation of the system 500 are also stored. The CPU 501, ROM 502, and RAM 503 are connected to each other via a bus 504. An input/output (I/O) interface 505 is also connected to bus 504.
The following components are connected to the I/O interface 505: an input portion 506 including a keyboard, a mouse, and the like; an output portion 507 including a display such as a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and the like, and a speaker; a storage portion 508 including a hard disk and the like; and a communication section 509 including a network interface card such as a LAN card, a modem, or the like. The communication section 509 performs communication processing via a network such as the internet. The driver 510 is also connected to the I/O interface 505 as necessary. A removable medium 511 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is mounted on the drive 510 as necessary, so that a computer program read out therefrom is mounted into the storage section 508 as necessary.
In particular, according to the embodiments of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network through the communication section 509, and/or installed from the removable medium 511. The computer program performs the above-described functions defined in the system of the present invention when executed by the Central Processing Unit (CPU) 501.
It should be noted that the computer readable medium shown in the present invention can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present invention, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In the present invention, however, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present invention. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams or flowchart illustration, and combinations of blocks in the block diagrams or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The modules described in the embodiments of the present invention may be implemented by software or hardware. The described modules may also be provided in a processor, which may be described as: a processor comprises a page setting module, a data reporting module and a data storage module. The names of these modules do not in some cases constitute a limitation on the module itself, for example, the page setup module may also be described as a "module for opening the page according to a page access request, and setting up a listener and a load store agent page".
As another aspect, the present invention also provides a computer-readable medium that may be contained in the apparatus described in the above embodiments; or may be separate and not incorporated into the device. The computer readable medium carries one or more programs which, when executed by a device, cause the device to comprise: opening the page according to the page access request, setting a listener and loading a storage agent page, wherein the page comprises a jump link; when data are stored in the storage agent page, reporting the data; and when the listener monitors the click behavior of the jump link, storing click behavior data into the storage agent page so as to facilitate the page corresponding to the jump link to be opened and then reported.
According to the technical scheme of the embodiment of the invention, the monitor is arranged for monitoring the click behavior of the jump link of the user, the click behavior data is stored in the page of the storage agent after the click behavior of the jump link is monitored, and the click behavior data is reported when the page corresponding to the jump link is opened, so that the click behavior of the jump link of the current page can be reported on a new page, the completeness of the reported click behavior data of the jump link can be well solved, and the user experience can be well improved; meanwhile, the proxy page is used for storing data, so that the stored data of the current page cannot be polluted; and finally, the time from the click jump to the complete loading of one page can be calculated according to the time difference between the storage time and the reporting time, so that a data basis is provided for the efficiency calculation of the server.
The above-described embodiments should not be construed as limiting the scope of the invention. Those skilled in the art will appreciate that various modifications, combinations, sub-combinations, and substitutions can occur, depending on design requirements and other factors. Any modification, equivalent replacement, and improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (10)
1. A method for reporting click behavior data is characterized by comprising the following steps:
opening the page according to the page access request, setting a listener and loading a storage agent page, wherein the page comprises a jump link;
when data are stored in the storage agent page, reporting the data;
and when the listener monitors the click behavior of the jump link, storing click behavior data into the storage agent page so as to facilitate the page corresponding to the jump link to be opened and then reported.
2. The method of claim 1, wherein the listener is set by a buried point program inserted within the page.
3. The method of claim 1, wherein the memory agent page is inserted in the page in the form of a floating box page.
4. The method of claim 1, wherein after the step of reporting the data, the method further comprises:
and deleting the data.
5. An apparatus for reporting click behavior data, comprising:
the page setting module is used for opening the page according to the page access request, setting a listener and loading a storage agent page, wherein the page comprises a jump link;
a data reporting module, configured to report the data when the data is stored in the storage agent page;
and the data storage module is used for storing click behavior data into the storage agent page when the listener monitors click behavior of the jump link, so that the page corresponding to the jump link is opened and then reported.
6. The apparatus of claim 5, wherein the listener is configured by a buried point program inserted into the page.
7. The apparatus of claim 5, wherein the memory agent page is inserted in the page in a floating box page.
8. The apparatus of claim 5, wherein the data reporting module is further configured to:
and after the data is reported, deleting the data.
9. A terminal for reporting click behavior data is characterized by comprising:
one or more processors;
a storage device for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-4.
10. A computer-readable medium, on which a computer program is stored, which, when being executed by a processor, carries out the method according to any one of claims 1-4.
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