Television advertisement pushing method and system based on user behaviors
Technical Field
The invention relates to the technical field of advertisement pushing, in particular to a television advertisement pushing method and system based on user behaviors.
Background
The existing accurate advertisement pushing (namely pushing based on user behaviors) is mostly based on the habits of computer software use, user webpage browsing records, mobile phone and other mobile terminals on surfing the internet. And the user behavior is analyzed through big data, so that the advertisement is accurately pushed.
The existing television advertisement system can only uniformly push the advertisements according to the peak periods of watching television online according to time intervals, regions and the like, although the advertisements have high coverage, the conversion rate is extremely low, the pushed advertisements have no pertinence, and even some advertisement information can cause the repugnance of different crowds.
Accordingly, the prior art is yet to be improved and developed.
Disclosure of Invention
In view of the above disadvantages of the prior art, an object of the present invention is to provide a method and a system for pushing television advertisements based on user behavior, which are intended to solve the problem that in the prior art, an advertisement system can only push advertisements uniformly in the peak period of television online according to time slots, areas, etc., although the advertisement pushing manner is high in coverage, the conversion rate is extremely low, and there is no targeted defect.
The technical scheme of the invention is as follows:
a method for pushing television advertisements based on user behavior, wherein the method comprises the following steps:
A. if the television terminal is detected to be connected with the access server, acquiring the type of the television watching content, and reporting the television terminal ID and the type of the corresponding television watching content to the access server;
B. if the connection between the television terminal and the access server is detected in the appointed watching time period, inquiring and acquiring the on-line television terminal ID, and reporting to the access server;
C. the access server carries out corresponding classification according to the user behavior information and stores the television terminal ID into a corresponding partition in a database; the user behavior information comprises the type of television watching content and/or a watching time period;
D. when the advertisement containing the user behavior information is detected, acquiring a television terminal ID partition corresponding to the user behavior information according to the user behavior information;
E. and pushing the advertisement to the television terminal corresponding to each television terminal ID in the television terminal ID partition.
The television advertisement pushing method based on the user behavior comprises the following specific steps in the step C:
c1, the access server establishes a corresponding behavior data table in the database according to the user behavior information;
and C2, storing the television terminal ID into the corresponding behavior data table according to the corresponding user behavior information.
The television advertisement pushing method based on the user behavior, wherein the step D specifically comprises the following steps:
d1, the advertisement management server sends the advertisement containing the user behavior information to the push server;
d2, the push server inquires whether a corresponding partition exists in the database according to the classification corresponding to the user behavior information, if so, the step E is executed, and if not, the step A3 is executed;
and A3, when the corresponding partition does not exist in the database, the pushing server pushes the advertisement to the access server, and the access server pushes the advertisement to the television terminal connected with the access server.
The television advertisement pushing method based on the user behavior, wherein the step B specifically comprises the following steps:
b1, the pushing server receives the partition obtained by query in the database;
b2, pushing the advertisement to the television terminal corresponding to each television terminal ID in the partition obtained by query in the database through the access server.
A television advertisement delivery system based on user behavior, comprising:
the device comprises a watching content reporting module, a television terminal and an access server, wherein the watching content reporting module is used for acquiring the type of the watching content of the television and reporting the ID of the television terminal and the type of the corresponding watching content of the television to the access server if detecting that the television terminal is connected with the access server;
the device comprises a watching time period reporting module, a television terminal access server and a television terminal monitoring module, wherein the watching time period reporting module is used for inquiring and acquiring an online television terminal ID and reporting the online television terminal ID to the access server if detecting that the connection between the television terminal and the access server is established in the appointed watching time period;
the classified storage module is used for carrying out corresponding classification according to the user behavior information by the access server and storing the television terminal ID into a corresponding partition in the database; the user behavior information comprises the type of television watching content and/or a watching time period;
the partition acquisition module is used for acquiring a television terminal ID partition corresponding to the user behavior information according to the user behavior information when detecting the advertisement containing the user behavior information;
and the pushing module is used for pushing the advertisement to the television terminal corresponding to each television terminal ID in the television terminal ID partition.
The television advertisement pushing system based on the user behavior, wherein the classification storage module specifically comprises:
the data table establishing unit is used for establishing a corresponding behavior data table in the database according to the user behavior information by the access server;
and the ID classification storage unit is used for storing the television terminal ID into a corresponding behavior data table according to the corresponding user behavior information.
The television advertisement pushing system based on the user behavior, wherein the partition obtaining module specifically comprises:
the advertisement initial pushing unit is used for the advertisement management server to send the advertisement containing the user behavior information to the pushing server;
the query unit is used for the push server to query whether a corresponding partition exists in the database according to the classification corresponding to the user behavior information, the push module is started when the corresponding partition exists in the database, and the direct push unit is started when the corresponding partition does not exist in the database;
and the direct pushing unit is used for pushing the advertisement to the access server by the pushing server when the corresponding partition does not exist in the database, and pushing the advertisement to the television terminal connected with the access server by the access server.
The television advertisement pushing system based on the user behavior comprises a pushing module, a receiving module and a display module, wherein the pushing module specifically comprises:
the partition receiving unit is used for the push server to receive the partitions obtained by query in the database;
and the distribution unit is used for pushing the advertisement to the television terminal corresponding to each television terminal ID in the subarea obtained by query in the database through the access server.
The invention provides a television advertisement pushing method and a television advertisement pushing system based on user behaviors, wherein the method comprises the following steps: if the television terminal is detected to be connected with the access server, acquiring the type of the television watching content, and reporting the television terminal ID and the type of the corresponding television watching content to the access server; if the connection between the television terminal and the access server is detected in the appointed watching time period, inquiring and acquiring the on-line television terminal ID, and reporting to the access server; the access server carries out corresponding classification according to the user behavior information and stores the television terminal ID into a corresponding partition in a database; wherein the user behavior information comprises the type of the television watching content and/or the watching time period. The invention realizes the inquiry of the television terminal ID to be pushed according to the user behavior information, greatly reduces the occupied I/O and CPU, improves the inquiry speed and the performance of the whole system, reduces the content issued by the access server and reduces the flow consumed by pushing as the number of the television terminal IDs to be pushed is reduced.
Drawings
Fig. 1 is a flow chart of a television advertisement delivery method based on user behavior according to a preferred embodiment of the present invention.
Fig. 2 is a flowchart of a television advertisement delivery method based on user behavior according to an embodiment of the present invention.
Fig. 3 is a block diagram of a television advertisement delivery system based on user behavior according to a preferred embodiment of the present invention.
Detailed Description
The invention provides a television advertisement pushing method and a television advertisement pushing system based on user behaviors, and the invention is further described in detail below in order to make the purpose, the technical scheme and the effect of the invention clearer and clearer. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
As shown in fig. 1, which is a flowchart of a preferred embodiment of the method for pushing tv advertisements based on user behavior according to the present invention, the method includes the following steps:
step S100, if the connection between the television terminal and the access server is detected, acquiring the type of the television watching content, and reporting the television terminal ID and the type of the corresponding television watching content to the access server.
Step S200, if the connection between the television terminal and the access server is detected in the appointed watching time period, inquiring and acquiring the on-line television terminal ID, and reporting to the access server.
S300, the access server carries out corresponding classification according to the user behavior information and stores the television terminal ID into a corresponding partition in a database; wherein the user behavior information comprises the type of the television watching content and/or the watching time period.
According to the method, the behaviors of the users are counted according to the type of the television watching content and/or the watching time period, for example, the users watching television for a long time in a working day are probably a user group at a younger age point, so that the users who are suitable for the age group, such as health products and the like, can be selected when the advertisement content in the time period is selected; if the user watches a possibly young student group with more Korean dramas, the user can select appropriate cosmetic or clothing advertisement contents for pushing during advertisement selection, and with the user behavior analysis, a large amount of advertisements cannot be pushed blindly during advertisement pushing, so that broadband cost waste is avoided.
Obviously, the method and the device for collecting the user behavior information are the most critical steps. In the invention, the user behavior information is acquired by the television terminal. For example, if the viewer a prefers to watch "descendants of the sun", the corresponding tv watching content belongs to the type of drama; if the television viewer B prefers to watch 'you from stars', the corresponding television watching content belongs to the type of the Korean drama, … …; in this way, after the tv terminal IDs corresponding to the tv terminals watched by the tv viewer a and the tv viewer B are bound to the drama attribute, the tv terminal IDs are uploaded to the access server, and are uploaded to the database via the access server, and are stored in the drama partition in the database.
Alternatively, viewer A prefers evening 9: 00-10:00 watching a program, viewer B prefers to evening 9: 00-10:00 view programs, … …; thus, the tv terminal IDs corresponding to the tv terminals watched by the tv viewer a and the tv viewer B are bound to night 9: and after the time period attribute of 00-10:00, uploading to an access server, uploading to a database through the access server, and in the evening 9: and the time period of 00-10:00 is divided into areas for storage.
Therefore, the database is divided into a plurality of partitions according to the user behavior information, each partition has a unique attribute tag, and each partition stores a television terminal ID. Furthermore, the television terminal IDs stored in the respective partitions may have the same portion because each television terminal ID may correspond to a plurality of user behavior information.
S400, when the advertisement containing the user behavior information is detected, acquiring a television terminal ID partition corresponding to the user behavior information according to the user behavior information;
and S500, pushing the advertisement to the television terminal corresponding to each television terminal ID in the television terminal ID partition.
In the embodiment of the invention, when the advertisement needs to be pushed, the user behavior information needs to be set for the advertisement, namely, the advertisement is not pushed to all television terminals but is pushed in a targeted manner. For example, some tv viewers like to watch sports-like programs or get accustomed to watch programs at 8:00-9:00 pm, and the type and/or watching time slot of the tv watching content is used as the user behavior information. When the advertisement is bound with the user behavior information, the audience targeted by the user behavior information is analyzed, and the advertisement is accurately pushed to the audience.
In the prior art, when an advertisement management platform issues an advertisement message to an advertisement push server, the push server needs to search all television terminals (currently, there are about 1000 ten thousand + records, and the search speed is slow). After the push server queries all the television terminals, the television terminals need to be pushed to the corresponding access server, although the local area network direct push does not cause a broadband bottleneck, the situation that the I/O and the CPU are excessively occupied instantly can be caused due to too much data volume. The access server receives the advertisement message and then needs to send the advertisement message to the corresponding television terminal, and more flow is consumed during sending the advertisement message because the number of inquired terminals is large (because the server broadband is charged according to the flow, resources are wasted).
The invention inquires about the TV terminal ID to be pushed according to the user behavior information (here, like in the prior art, 1000 ten thousand + records need to be inquired, but only the records partially meeting the requirements are inquired), the occupied I/O and CPU can be greatly reduced, the inquiry speed and the performance of the whole system can be improved, and because the TV terminal ID to be pushed becomes less, the content issued by the access server also becomes less, and the flow consumed by pushing is also reduced.
Specifically, as shown in fig. 2, the step S400 specifically includes:
step S401, the advertisement management server sends the advertisement containing the user behavior information to a push server;
step S402, the push server inquires whether a corresponding partition exists in the database according to the classification corresponding to the user behavior information, if so, the step S500 is executed, and if not, the step S403 is executed;
and S403, when no corresponding partition exists in the database, the pushing server pushes the advertisement to the access server, and the access server pushes the advertisement to the television terminal connected with the access server.
Specifically, as shown in fig. 2, the step S500 specifically includes:
step S501, a push server receives a television terminal ID partition obtained by inquiry in a database;
step S502, pushing the advertisement to the television terminal corresponding to each television terminal ID in the subarea obtained by inquiring in the database through the access server.
Based on the method embodiment, the invention also provides a television advertisement pushing system based on the user behavior. As shown in fig. 3, the television advertisement push system based on user behavior includes:
a viewing content reporting module 100, configured to, if it is detected that the television terminal establishes a connection with the access server, obtain a type to which the television viewing content belongs, and report the television terminal ID and the type to which the corresponding television viewing content belongs to the access server;
a viewing time period reporting module 200, configured to, if it is detected that a connection between the television terminal and the access server is established in a specified viewing time period, query and acquire an online television terminal ID, and report the online television terminal ID to the access server;
the classification storage module 300 is used for the access server to perform corresponding classification according to the user behavior information and store the television terminal ID into a corresponding partition in the database; the user behavior information comprises the type of television watching content and/or a watching time period;
a partition obtaining module 400, configured to, when detecting an advertisement that includes user behavior information, obtain, according to the user behavior information, a television terminal ID partition corresponding to the user behavior information;
the pushing module 500 is configured to push the advertisement to the television terminal corresponding to each television terminal ID in the television terminal ID partition.
Preferably, in the television advertisement push system based on user behavior, the classification storage module 300 specifically includes:
the data table establishing unit is used for establishing a corresponding behavior data table in the database according to the user behavior information by the access server;
and the ID classification storage unit is used for storing the television terminal ID into a corresponding behavior data table according to the corresponding user behavior information.
Preferably, in the television advertisement push system based on user behavior, the partition obtaining module 400 specifically includes:
the advertisement initial pushing unit is used for the advertisement management server to send the advertisement containing the user behavior information to the pushing server;
the query unit is used for the push server to query whether a corresponding partition exists in the database according to the classification corresponding to the user behavior information, the push module is started when the corresponding partition exists in the database, and the direct push unit is started when the corresponding partition does not exist in the database;
and the direct pushing unit is used for pushing the advertisement to the access server by the pushing server when the corresponding partition does not exist in the database, and pushing the advertisement to the television terminal connected with the access server by the access server.
Preferably, in the television advertisement push system based on user behavior, the push module 500 specifically includes:
the partition receiving unit is used for the push server to receive the partitions obtained by query in the database;
and the distribution unit is used for pushing the advertisement to the television terminal corresponding to each television terminal ID in the subarea obtained by query in the database through the access server.
In summary, the television advertisement push method and the television advertisement push system based on the user behavior provided by the present invention include: if the television terminal is detected to be connected with the access server, acquiring the type of the television watching content, and reporting the television terminal ID and the type of the corresponding television watching content to the access server; if the connection between the television terminal and the access server is detected in the appointed watching time period, inquiring and acquiring the on-line television terminal ID, and reporting to the access server; the access server carries out corresponding classification according to the user behavior information and stores the television terminal ID into a corresponding partition in a database; wherein the user behavior information comprises the type of the television watching content and/or the watching time period. The invention realizes the inquiry of the television terminal ID to be pushed according to the user behavior information, greatly reduces the occupied I/O and CPU, improves the inquiry speed and the performance of the whole system, reduces the content issued by the access server and reduces the flow consumed by pushing as the number of the television terminal IDs to be pushed is reduced.
It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by hardware instructions of a computer program, which can be stored in a computer-readable storage medium, and when the computer program is executed, the processes of the embodiments of the methods described above can be included. The storage medium may be a magnetic disk, an optical disk, a read-only memory (ROM), a Random Access Memory (RAM), or the like.
It is to be understood that the invention is not limited to the examples described above, but that modifications and variations may be effected thereto by those of ordinary skill in the art in light of the foregoing description, and that all such modifications and variations are intended to be within the scope of the invention as defined by the appended claims.