CN107133291B - A kind of method and apparatus that content of pages is shown - Google Patents

A kind of method and apparatus that content of pages is shown Download PDF

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Publication number
CN107133291B
CN107133291B CN201710272672.1A CN201710272672A CN107133291B CN 107133291 B CN107133291 B CN 107133291B CN 201710272672 A CN201710272672 A CN 201710272672A CN 107133291 B CN107133291 B CN 107133291B
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displaying
mark
content
page
positioning identifier
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CN107133291A (en
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姚金明
张文明
陈少杰
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Wuhan Douyu Network Technology Co Ltd
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Wuhan Douyu Network Technology Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/957—Browsing optimisation, e.g. caching or content distillation
    • G06F16/9577—Optimising the visualization of content, e.g. distillation of HTML documents
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44218—Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • Health & Medical Sciences (AREA)
  • Finance (AREA)
  • Social Psychology (AREA)
  • Strategic Management (AREA)
  • General Health & Medical Sciences (AREA)
  • Development Economics (AREA)
  • Marketing (AREA)
  • General Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • General Business, Economics & Management (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Information Transfer Between Computers (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The present invention provides the method and apparatus that a kind of content of pages is shown, this method comprises: S1, establishes positioning identifier according to the click of acquisition request in request path；S2 shows displaying content associated with the displaying mark in the focal position of accession page if can be matched to displaying mark according to the positioning identifier.By following the action path of user, content displaying is dynamically carried out, position is promoted as unified content in the core focal position for efficiently utilizing the page, has expanded channels for the page, and compared with the fixed form shown, have better promotion effect.

Description

A kind of method and apparatus that content of pages is shown
Technical field
The present invention relates to network direct broadcasting fields, and in particular to a kind of method and apparatus that content of pages is shown.
Background technique
With the development of network communication technology and the promotion of broadband network speed, network direct broadcasting technology is also continued to develop, and obtains More and more concerns.In view of this situation, live streaming platform wishes the popularization for more efficiently carrying out high-quality live content, More and more businessmans also wish the popularization that ad content is carried out by live streaming platform.The content of existing live streaming platform is promoted usual Using the form of fixed popularization, such as homepage is promoted and fixation of advertisement position is promoted, due to the form that it is fixed, often certainly by user Dynamic to ignore, promotion effect is lower.
Live streaming platform is usually made of original list and the direct broadcasting room page.Original list is by the picture of multiple direct broadcasting rooms and right Title forms are answered, user enters the direct broadcasting room page by the title or picture for clicking direct broadcasting room.Due in current live streaming platform Rong Duo, type are many and diverse, after user enters live streaming platform, generally require adopting consecutive click chemical reaction into multiple original lists, and carry out corresponding Selection after just can enter want viewing direct broadcasting room.
Since original list is static page, user is very short in each original list residence time, content thereon, Often it is unnoticed by the user.Such design effectively cannot carry out content displaying using original list for live streaming platform, wrong The chance for having crossed a large number of users click, reduces validity of the original list core position as focus.
Summary of the invention
In view of the foregoing drawbacks, the present invention provides a kind of method and apparatus that content of pages is shown.
An aspect of of the present present invention provides a kind of method that content of pages is shown, comprising: S1 exists according to the click of acquisition request Positioning identifier is established in request path；S2, if displaying mark can be matched to according to the positioning identifier, in the coke of accession page Point position shows displaying content associated with the displaying mark.
Wherein, before the step S1 further include: function is set by position, the displaying mark is set, by the displaying Content and displaying mark are associated and are arranged in the accession page focal position.
Wherein, the method also includes: setting it is described show content and it is described show mark incidence relation effective time； If judging, system time no more than the effective time, retains the incidence relation；Otherwise, the incidence relation is released.
Wherein, the step S1 includes: to be requested by the location information of foreground service acquisition current page and the click； The positioning identifier is established in the request path according to the location information and click request.
Wherein, described identified by the position setting function setting displaying includes: according to sort method in the position It is arranged in function and generates corresponding positioned in sequence list, the displaying mark is added in the positioned in sequence list, and described Mapping relations corresponding with the displaying mark are added in sort method.
Wherein, the step S2 includes: by the positioning identifier and the position setting function in the access path In the displaying mark matched；If successful match, the displaying of successful match is identified and is taken out；Described in entrance When accession page, the displaying mark is loaded by the mapping relations and is identified according to the displaying in the focal position exhibition Show the displaying content.
Wherein, the displaying content includes direct broadcasting room and/or commercial advertising.
Wherein, the method also includes: obtain within the effective time, into the amount of access of the direct broadcasting room.
Another aspect of the present invention provides a kind of device that content of pages is shown, comprising: module is established, for according to acquisition Click request positioning identifier is established in request path；Display module, if for exhibition can be matched to according to the positioning identifier Indicating is known, then shows displaying content associated with the displaying mark in the focal position of accession page.
Wherein, described device further include: the displaying mark is arranged for function to be arranged by position in setup module, will The displaying content and displaying mark are associated and are arranged in the accession page focal position.
The method and apparatus that content of pages provided by the invention is shown, by following the action path of user, dynamically into Row content shows that position is promoted as unified content in the core focal position for efficiently utilizing the page, expands for the page Channels, and compared with the fixed form shown, there is better promotion effect.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is this hair Bright some embodiments for those of ordinary skill in the art without creative efforts, can be with root Other attached drawings are obtained according to these attached drawings.
Fig. 1 is the method that content of pages provided in an embodiment of the present invention is shown；
Fig. 2 is the device that content of pages provided in an embodiment of the present invention is shown.
Specific embodiment
In order to make the object, technical scheme and advantages of the embodiment of the invention clearer, below in conjunction with the embodiment of the present invention In attached drawing, technical solution in the embodiment of the present invention is explicitly described, it is clear that described embodiment is the present invention A part of the embodiment, instead of all the embodiments.Based on the embodiments of the present invention, those of ordinary skill in the art are not having Every other embodiment obtained under the premise of creative work is made, shall fall within the protection scope of the present invention.
Method provided in an embodiment of the present invention is by way of following to User Page present position, in the page Carry out content popularization.For convenience, another list page is clicked to enter from an original list of live streaming platform with user It is illustrated for face, but the range of the embodiment of the present invention is not limited to the page of live streaming platform.
Fig. 1 is the method that content of pages provided in an embodiment of the present invention is shown, as shown in Figure 1, this method comprises: S1, root Positioning identifier is established in request path according to the click request of acquisition；S2, if displaying mark can be matched to according to the positioning identifier Know, then shows displaying content associated with the displaying mark in the focal position of accession page.
It in step sl, can be with when user, which carries out clicking operation (Click), to be wanted to go to accession page from current page The click request for getting user, records the required parameter (RequestParameter) of user, and establish in request path Positioning identifier.Wherein, positioning identifier is able to reflect the location information of accession page in the paths.
In step s 2, the positioning identifier established in step S1 is matched with preset displaying mark, if Corresponding show can be matched to identify, then the core position of accession page can show corresponding displaying content；Otherwise, it accesses The core position of the page is shown without content.Wherein, it shows that content is associated with mark is shown, can be picture or video； Show that mark does not need to be configured in each page, to prevent fixed, duplicate content from affecting the usage experience of user.
The method that content of pages provided in an embodiment of the present invention is shown, by following the action path of user, dynamically into Row content shows that position is promoted as unified content in the core focal position for efficiently utilizing the page, expands for the page Channels, and compared with the fixed form shown, there is better promotion effect.
Based on the above embodiment, the displaying content includes direct broadcasting room and/or commercial advertising.For the convenience of description, hereafter In the embodiment of the present invention is illustrated for showing that content is direct broadcasting room, but the range of the embodiment of the present invention is without being limited thereto.
Based on the above embodiment, before the step S1 further include: function is arranged by position, the displaying mark is set, The displaying content and displaying mark are associated and are arranged in the accession page focal position.
Specifically, it can be configured to the focal position of mark, displaying content and the page is shown.It first can be on backstage Function (PositionSetting) is arranged in middle increase position, which is able to reflect the position of the page；It can be set by the position Function is set, and is increased in the form of click and shows mark (FollowMark).
After establishing displaying mark, by direct broadcasting room and it can show that mark establish incidence relation.By direct broadcasting room ID (RoomID) establish one-to-one or one-to-many incidence relation with mark is shown, i.e., it is single to show that mark correspond to single live streaming Between or multiple direct broadcasting rooms.
Core position is the specific core focal position in accession page, will show that content is focused to user and push away It recommends.It can have different focal positions for different types of page, such as the focal position of original list can be set In the middle part of the page, the focal position of the direct broadcasting room page be can be set in the lower part of live streaming picture.
Based on the above embodiment, the method also includes setting the displayings content and displaying mark incidence relations Effective time；If judging, system time no more than the effective time, retains the incidence relation；Otherwise, described in releasing Incidence relation.
It specifically, can be to showing content and showing mark one timeliness (Timeliness) of setting, i.e., in displaying Hold and shows that an effective time is arranged in the incidence relation of mark.Periodically displaying can be indicated by timing task It whether no longer valid is verified with the incidence relation for showing content.For example, Front End Server can be passed through (WebReceptionServer) it is arranged in the system time (System.date) obtained in, with position setting function effective Time compares.If system time is greater than effective time, it will show content and show that the incidence relation of mark is cancelled；Such as When fruit system time is less than or equal to effective time, then still retain the incidence relation for showing content and showing mark.By setting Timeliness is set, can prevent user from improving the usage experience of user for the dislike of multiplicating content.
Based on the above embodiment, the step S1 includes: the location information by foreground service acquisition current page and institute State click request；The positioning identifier is established in the request path according to the location information and click request.
It specifically, can be by foreground service acquisition user routing information (PathMethod), by beating routing information Point, to obtain the location information of current page.User can be established in foreground services and monitor (Monitor), supervised by user Sound collecting the click request of access user.When user first enters some page, user can not be obtained and be presently in page The position in face.When user carries out clicking operation, the required parameter of user is recorded.It can be by location information and required parameter Row positioning, and positioning identifier is established in request path.
Based on the above embodiment, described identified by the position setting function setting displaying includes: according to sort method Corresponding positioned in sequence list is generated in position setting function, the displaying mark is added in the positioned in sequence list Know, and adds mapping relations corresponding with the displaying mark in the sort method.
Specifically, function materialization is carried out by sort method (SeqencingMethod) in servicing foreground, on backstage Function is arranged in middle increase forming position；It installs in function in place, generates corresponding sequence of positions positioning column according to sort method Table；In the positioned in sequence list of position, is increased by way of click and show mark；Then in sort method increase with it is described It shows and identifies corresponding label (mapping relations).When Front End Server refreshes sequence, sort method can be related to mark is shown The displaying content of connection is loaded, rather than is ranked up according to the algorithm in sort method.
Based on the above embodiment, the step S2 includes: by the positioning identifier and institute's rheme in the access path The displaying mark installed in function is matched；If successful match, the displaying of successful match is identified and is taken out； When entering the accession page, the displaying mark is loaded by the mapping relations and is identified according to the displaying described Focal position shows the displaying content.
Specifically, after positioning identifier is set, function is installed by the server contraposition on foreground and is accessed, user is obtained Corresponding displaying mark in request path.The displaying being arranged in positioning mark and position setting function in user access path Mark is matched.After successful match, the corresponding displaying of positioning mark (MatchingMark) of successful match is identified It takes out.When user enters new path, the position (live streaming original list, the direct broadcasting room page) that user enters is judged to load pair The displaying mark answered.It is corresponding to load by showing the label (mapping relations) of mark with the sort method in the service of foreground Show mark.After load successful presentation mark, the random increase of meeting displaying content associated with mark is shown.
Based on the above embodiment, further includes: obtain within the effective time, into the amount of access of the direct broadcasting room.Tool Body, in direct broadcasting room and after showing mark opening relationships, (exposed in the effective period of time of the direct broadcasting room and displaying identified relationships Between light time), user's amount of access of the direct broadcasting room is recorded, the practical effect of mark is shown for the ease of statistics.
Fig. 2 is the device that content of pages provided in an embodiment of the present invention is shown, as shown in Figure 2, comprising: module 201 is established, For establishing positioning identifier in request path according to the click of acquisition request；Display module 202, if for according to the positioning Mark can be matched to displaying mark, then show in displaying associated with the displaying mark in the focal position of accession page Hold.
Specifically, when user, which carries out clicking operation (Click), to be wanted to go to accession page from current page, module is established The 201 available clicks to user are requested, and record the required parameter (RequestParameter) of user, and in request path In establish positioning identifier.Wherein, positioning identifier is able to reflect the location information of accession page in the paths.
Specifically, display module 202 will establish the positioning identifier established in module 201 and preset displaying identify into Row matching, if it is possible to be matched to corresponding show and identify, then display module 202 can be shown in the core position of accession page It is corresponding to show content；Otherwise, the core position of accession page is shown without content.Wherein, it shows content and shows and identify It is associated, it can be picture or video；Show that mark does not need to be configured in each page, it is fixed, duplicate to prevent Content affects the usage experience of user.
The device that content of pages provided in an embodiment of the present invention is shown, by following the action path of user, dynamically into Row content shows that position is promoted as unified content in the core focal position for efficiently utilizing the page, expands for the page Channels, and compared with the fixed form shown, there is better promotion effect.
Based on the above embodiment, described device further include: the exhibition is arranged for function to be arranged by position in setup module Indicating is known, and is associated and is arranged in the accession page focus position for the displaying content and displaying mark It sets.
Specifically, setup module can be configured to the focal position of mark, displaying content and the page is shown.It sets first Position setting function (PositionSetting) can be increased in the background by setting module, which is able to reflect the position of the page； Function can be set by the position, and be increased in the form of click and show mark (FollowMark).
After establishing displaying mark, direct broadcasting room and displaying mark can be established incidence relation by setup module.By direct broadcasting room ID (RoomID) and displaying mark establish one-to-one or one-to-many incidence relation, i.e., single displaying mark can correspond to individually straight Between broadcasting or multiple direct broadcasting rooms.
Core position is the specific core focal position in accession page, will show that content is focused to user and push away It recommends.For different types of page, different focal positions is can be set in setup module, such as the focal position of original list can To be arranged in the middle part of the page, the focal position of the direct broadcasting room page be can be set in the lower part of live streaming picture.
The method and apparatus that content of pages provided in an embodiment of the present invention is shown, compared with existing live streaming platform, current Live streaming platform is all to take fixed recommendation position (homepage is recommended, fixation of advertisement position is recommended).And method provided in an embodiment of the present invention It innovatively increases dynamic user and recommends position, by the access path form of user, simultaneously and dynamically change user and recommend Position.While ensuring recommendation effect, the dislike degree that user recommends commercial advertisement can also be substantially reduced.
Finally, it should be noted that the above embodiments are merely illustrative of the technical solutions of the present invention, rather than its limitations；Although Present invention has been described in detail with reference to the aforementioned embodiments, those skilled in the art should understand that: it still may be used To modify the technical solutions described in the foregoing embodiments or equivalent replacement of some of the technical features； And these are modified or replaceed, technical solution of various embodiments of the present invention that it does not separate the essence of the corresponding technical solution spirit and Range.

Claims (7)

1. a kind of method that content of pages is shown characterized by comprising
S1 establishes positioning identifier according to the click of acquisition request in request path；
S2 is shown and the exhibition if can be matched to displaying mark according to the positioning identifier in the focal position of accession page The sensible associated displaying content of indicating；
Wherein, before the step S1 further include:
Function is set by position, displayings mark is set, the displayings content is identified with the displaying be associated and The focal position is set in the accession page；
Wherein, described to include: by the position setting function setting displaying mark
Corresponding positioned in sequence list is generated in position setting function according to sort method, in the positioned in sequence list The middle addition displaying mark, and mapping relations corresponding with the displaying mark are added in the sort method.
2. the method according to claim 1, wherein further include:
The displaying content and the effective time for showing mark incidence relation are set；
If judging, system time no more than the effective time, retains the incidence relation；Otherwise, the association is released to close System.
3. the method according to claim 1, wherein the step S1 includes:
It is requested by the location information of foreground service acquisition current page and the click；
The positioning identifier is established in the request path according to the location information and click request.
4. the method according to claim 1, wherein the step S2 includes:
The positioning identifier in access path is matched with the displaying mark in position setting function；
If successful match, the displaying of successful match is identified and is taken out；When entering the accession page, reflected by described Relationship is penetrated to load the displaying mark and show the displaying content in the focal position according to displaying mark.
5. according to the method described in claim 2, it is characterized in that, the displaying content includes direct broadcasting room and/or commercial advertising.
6. according to the method described in claim 5, it is characterized by further comprising:
It obtains within the effective time, into the amount of access of the direct broadcasting room.
7. the device that a kind of content of pages is shown characterized by comprising
Module is established, for establishing positioning identifier in request path according to the click of acquisition request；
Display module, if for displaying mark can be matched to according to the positioning identifier, in the focal position exhibition of accession page Show displaying content associated with the displaying mark；
Wherein, the device that the content of pages is shown further include:
Setup module is arranged the displaying mark for function to be arranged by position, the displaying content and the displaying is marked Knowledge is associated and is arranged in the accession page focal position；
Wherein, the setup module is specifically used for when function setting displaying mark is arranged by position:
Corresponding positioned in sequence list is generated in position setting function according to sort method, in the positioned in sequence list The middle addition displaying mark, and mapping relations corresponding with the displaying mark are added in the sort method.
CN201710272672.1A 2017-04-24 2017-04-24 A kind of method and apparatus that content of pages is shown Active CN107133291B (en)

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