CN105847020B - Message pushing method and device - Google Patents

Message pushing method and device Download PDF

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Publication number
CN105847020B
CN105847020B CN201610333213.5A CN201610333213A CN105847020B CN 105847020 B CN105847020 B CN 105847020B CN 201610333213 A CN201610333213 A CN 201610333213A CN 105847020 B CN105847020 B CN 105847020B
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public number
communication group
group
message
push message
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CN105847020A (en
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刘刚
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Tencent Technology Shenzhen Co Ltd
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Tencent Technology Shenzhen Co Ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00—Data switching networks
    • H04L12/02—Details
    • H04L12/16—Arrangements for providing special services to substations
    • H04L12/18—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast
    • H04L12/1859—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast adapted to provide push services, e.g. data channels
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00—Data switching networks
    • H04L12/02—Details
    • H04L12/16—Arrangements for providing special services to substations
    • H04L12/18—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast
    • H04L12/1813—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast for computer conferences, e.g. chat rooms
    • H04L12/1822—Conducting the conference, e.g. admission, detection, selection or grouping of participants, correlating users to one or more conference sessions, prioritising transmission
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/04—Real-time or near real-time messaging, e.g. instant messaging [IM]

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  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • General Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The invention discloses a message pushing method and a message pushing device. Wherein, the method comprises the following steps: acquiring indication information for indicating a communication group, wherein the communication group has a binding relationship with a public number; acquiring an account number of a concerned public number; and sending the indication information to the account through the public number to indicate that the account requests to join the communication group through the indication information. The invention solves the technical problem that communication cannot be carried out between concerned accounts of public numbers in the related technology.

Description

Message pushing method and device
Technical Field
The invention relates to the field of computers, in particular to a message pushing method and device.
Background
Instant Messaging (IM) is a terminal service that allows two or more communication clients to communicate text, files, voice, video, etc. information instantaneously using a network. The existing instant messaging tool is mainly used for processing communication messages between communication clients, and can be point-to-point single communication or many-to-many group communication. At present, in order to adapt to various different communication requirements, a communication service provider provides a novel public platform, and an individual user or an enterprise user can build a public number on the public platform and provide services or subscribe to a plurality of accounts through the public number. The method comprises the steps that a client user can realize mutual message pushing and communication with a service provider through a public number system, the message pushing between the client user and the service provider is mainly divided into two types, namely single-sending and group-sending, the message sent to the service provider by the client user is an uplink message, and the message pushed to the client user by the service provider is a downlink message. Various service providing merchants can push various single-sending and group-sending messages to client users through a public number system, and can receive uplink messages actively sent by the client users. However, a plurality of client users paying attention to the public number set up by the service provider are isolated from each other, and the client users can only receive the public number messages pushed by the service provider, and cannot perform message interaction among the client users, that is, communication cannot be performed among the account numbers paying attention to the public number, which seriously affects the communication efficiency among the client users.
In view of the above problems, no effective solution has been proposed.
Disclosure of Invention
The embodiment of the invention provides a message pushing method and a message pushing device, which are used for at least solving the technical problem that communication cannot be carried out between concerned accounts of public numbers in the related art.
According to an aspect of the embodiments of the present invention, there is provided a message pushing method, including: acquiring indication information for indicating a communication group, wherein the communication group has a binding relationship with a public number; acquiring an account number of a concerned public number; and sending the indication information to the account through the public number to indicate that the account requests to join the communication group through the indication information.
According to another aspect of the embodiments of the present invention, there is also provided a message pushing apparatus, including: the device comprises a first acquisition unit, a second acquisition unit and a third acquisition unit, wherein the first acquisition unit is used for acquiring indication information for indicating a communication group, and the communication group and a public number have a binding relationship; the second acquisition unit is used for acquiring the account of the concerned public number; and the first sending unit is used for sending the indication information to the account through the public number so as to indicate that the account requests to join the communication group through the indication information.
In the embodiment of the invention, the indication information of the communication group having the binding relationship with the public number is sent to the account concerned with the public number through the public number to indicate that the account concerned with the public number can be added into the communication group for communication through a request, so that the aim of enabling the account concerned with the public number to be communicated is fulfilled, the technical effect of improving the communication efficiency of the account concerned with the public number is achieved, and the technical problem that the account concerned with the public number cannot be communicated in the related technology is solved.
Drawings
The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the invention and together with the description serve to explain the invention without limiting the invention. In the drawings:
FIG. 1 is a schematic diagram of an alternative message push system according to an embodiment of the present invention;
FIG. 2 is a schematic diagram of an alternative message push system according to an embodiment of the present invention;
fig. 3 is a flowchart of a message pushing system according to an embodiment of the present invention;
FIG. 4 is a schematic diagram of a hardware environment for a message push method according to an embodiment of the invention;
fig. 5 is a flowchart of an alternative message pushing method according to an embodiment of the present invention;
FIG. 6 is a flow diagram of an alternative message pushing method according to an embodiment of the invention;
fig. 7 is a flowchart of yet another alternative message pushing method according to an embodiment of the present invention;
fig. 8 is a flowchart of another alternative message pushing method according to an embodiment of the present invention;
FIG. 9 is a schematic diagram of an alternative message pushing apparatus according to an embodiment of the present invention;
FIG. 10 is a schematic diagram of an alternative message pushing apparatus according to an embodiment of the present invention;
FIG. 11 is a schematic diagram of yet another alternative message pushing apparatus according to an embodiment of the present invention;
FIG. 12 is a schematic diagram of an alternative message pushing apparatus according to an embodiment of the present invention; and
fig. 13 is a block diagram of a terminal according to an embodiment of the present invention.
Detailed Description
In order to make the technical solutions of the present invention better understood, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
It should be noted that the terms "first," "second," and the like in the description and claims of the present invention and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the invention described herein are capable of operation in sequences other than those illustrated or described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
First, partial terms or terms appearing in the description of the embodiments of the present invention are applied to the following explanations:
instant messaging: instant Messaging (IM) is a terminal service that allows two or more clients to communicate text, archive, voice or video information instantaneously using a network.
Public number: the client user can obtain the service in a conversation mode after paying attention to the public number by the living service number provided by the service provider.
Communication group: the method is an organization form for message interaction of a plurality of clients on an instant communication platform. The communication group is a public platform for multi-person chat and communication, and after a group is created, a group owner can invite friends or people with common interests to chat in the group. In addition to the function of chatting within a group, a group space service is provided in which users can communicate using a group bulletin board, an album, a shared file, a group video, and the like.
Public push message: refers to a message provided by a service provider that can be sent to an account number of a public number of interest, or a message that can be sent to a communication group having a binding relationship with the public number.
Group push message: refers to an account that is similar to a group advertisement message or a group notification message and can be sent to group members or public numbers that have focused on having a binding relationship with the communication group.
Example 1
According to an embodiment of the present invention, a system embodiment of a message push system is provided.
Fig. 1 is a schematic diagram of an alternative message pushing system according to an embodiment of the present invention, and as shown in fig. 1, the message pushing system may include a communication group server 01 and a public number server 02, where the communication group server 01 is communicatively connected to the public number server 02. The connection line shown in fig. 1 between the communication group server 01 and the public server 02 does not specifically limit the connection relationship between the two servers to be a wired connection, and the connection line shown in fig. 1 only indicates that the communication group server 01 and the public server 02 have a connection relationship, and the connection relationship between the two servers may be a wired connection or a wireless connection, and is not specifically limited herein.
It should be noted that the communication group in the embodiment of the present invention may be a communication group of any application, and the public number may be a public number of any application, where the communication group and the public number may belong to the same application or different applications, and the embodiment of the present invention does not specifically limit the application. The communication group and the public number may have a binding relationship, and the binding relationship between the communication group and the public number may be established by any one of the following manners: creating and binding a communication group with a public number identity; establishing a mapping relation between a communication group account and a public number; and establishing a mapping relation between the group primary account numbers and the public numbers in the communication group. Only a few optional embodiments are listed here, and it should be noted that the embodiment of the present invention may also establish the binding relationship between the communication group owner and the public number in other ways, which is not illustrated herein. It should be noted that a public number may have a binding relationship with one or more public numbers, and a communication group may also have a binding relationship with one or more public numbers.
Communication group server 01 may be used to manage communication groups and may include, but is not limited to, the following: managing a relationship chain of a communication group, wherein the relationship chain of the communication group can record a group owner account, a group member account and related information of the communication group, and if the communication group is bound with a public number, the relationship chain of the communication group can also record a public number account, related information of the public number, an account concerned with the public number and related information of each account; managing the related data of the communication group, wherein the related data of the communication group can comprise group name, group type, group introduction and the like; processing a group adding request and a group returning request, and updating a relation chain of a communication group in real time; handling message interactions between instant messaging clients and pushing group notification messages to the instant messaging clients, etc. It should be noted that, if the communication group has a binding relationship with a public number, the communication group server 01 may further record the binding relationship in a relationship chain of the communication group, and provide an attention portal for the public number in the communication group, and when a group member account initiates an attention request for the public number by using the attention portal, the communication group server 01 may process the attention request, send information of the group member initiating the attention request to the public number server 02, update the relationship chain of the communication group, and record the binding relationship between the group member and the public number.
The public number server 02 may be used to manage public numbers, and may include, but is not limited to, the following: managing a relationship chain of a public number, wherein the relationship chain of the public number can record an account and related information which concern the public number, and if the public number is bound with a communication group, the relationship chain of the public number can also record the account and the related information of the communication group which have a binding relationship with the public number, and the group member account and the related information of each account which concern the public number in the communication group; managing the related information of the public number, wherein the related information of the public number can comprise the name of the public number, the introduction of the public number and the like; processing the attention request and the attention cancellation request of the public number, and updating a relation chain of the public number in real time; push a public number message to an account that has paid attention to the public number, and the like.
It should be noted that the communication group server 01 and the public number server 02 may also manage other contents for the communication group and the public number, and the above only lists some contents, and the other management contents are not illustrated one by one here. The message push system composed of the communication group server 01 and the public number server 02 in the embodiment of the invention can at least realize the following functions:
firstly, pushing a public number push message to a communication group having a binding relationship with the public number.
The public number server 02 acquires a public number push message to be pushed, wherein the public number push message may be created in advance or provided by a third-party service system. The public number server 02 firstly filters the relationship chain of the public number, and after filtering, if the public number is determined to have the binding relationship with the communication group, the public number server 02 will send the public number push message to the communication group server 01, and the communication group server 01 will push the public number push message to the communication group having the binding relationship with the public number according to the relationship chain of the communication group. It should be noted that the public number push message may be pushed to a chat space of a communication group having a binding relationship with the public number in the form of a chat message, or may be directly pushed to a group member account of the communication group having a binding relationship with the public number.
Compared with the message pushing system which pushes the public number pushing message to the communication group which is in binding relation with the public number, the message pushing system can improve the pushing range of the public number pushing message and is beneficial to wide spreading and subscribing of the public number pushing message.
And secondly, pushing the group push message to an account concerning a public number having a binding relationship with the communication group.
The communication group server 01 obtains a group push message to be pushed, wherein the group push message may be a notification message or a group advertisement message. The communication group server 01 firstly filters a relationship chain of a communication group, and after filtering, if the communication group is determined to have a binding relationship with a public number, the communication group server 01 sends a group push message to the public number server 02, and the public number server 02 pushes the received group push message to an account concerned with the public number according to the relationship chain of the public number.
The message pushing system of the embodiment of the invention pushes the group pushing message to the account paying attention to the public number which has a binding relationship with the communication group, can avoid the problem that the group pushing message is only put in the communication group and is not easy to be seen by the user, pushes the group pushing message to the user in a targeted manner, is favorable for the group pushing message to be subscribed by the user, and further expands the spreading range of the group pushing message.
And thirdly, pushing the public number push message to the group member account concerned with the public number in the communication group having the binding relationship with the public number.
An attention entrance of the public number can be provided at the position of the relevant data of the communication group having a binding relationship with the public number, the group members of the communication group can initiate an attention request to the public number through the attention entrance, and for the group members having the attention to the public number, the mapping relationship between the account number of the group member having the attention to the public number and the public number is recorded in both the relationship chain of the communication group and the relationship chain of the public number. After the public number server 02 acquires the public number push message to be pushed, the relationship chain of the public number can be filtered, if the public number is determined to have the binding relationship with the communication group, and one or more group members in the communication group pay attention to the public number, the public number server 02 sends the public number push message to the communication group server 01, and the communication group server 01 directionally pushes the public number push message to the group member account number paying attention to the public number in the communication group according to the relationship chain of the communication group.
In the message pushing system of the embodiment of the invention, the group members of the communication group can be converted into attention fans of the public number by providing the attention entrance of the public number for the group members of the communication group, so that the cost and investment required by maintaining a large number of group members can be reduced for a service provider. Meanwhile, the public number push message is directionally pushed to the group member account which pays attention to the public number in the communication group which has the binding relationship with the public number, so that the spreading range of the public number push message can be expanded, the public number push message can be conveniently seen by the group members, and the public number push message is favorably and widely spread and subscribed.
Fourthly, the account numbers which pay attention to the public numbers are added into a communication group which has a binding relationship with the public numbers for communication.
After establishing the binding relationship between the communication group and the public number, the communication group server 01 may send the indication information of the communication group to the public number server 02, where the indication information of the communication group may include, but is not limited to, an account and related information of the communication group, a group member account and related information of the communication group that has paid attention to the public number, and the like. After receiving the indication information sent by the communication group server 01, the public number server 02 may send the received indication information to the account concerning the public number, where the account concerning the public number may use the indication information to request to join in a communication group having a binding relationship with the public number for mutual communication, or use the indication information to request to add any one or more group member accounts as a friend for communication with group members.
The communication group server 01 in the message pushing system of the embodiment of the invention sends the indication information to the public number server to indicate that the account concerned about the public number can be added into the communication group with the binding relationship with the public number for mutual communication, thereby solving the problem that the accounts concerned about the public number are separated from each other and can not be communicated with each other in the related technology, and further realizing the effect of improving the communication efficiency between the accounts concerned about the public number.
It should be noted that the message pushing system according to the embodiment of the present invention may also implement other functions, and the functions that can be implemented by the message pushing system shown in fig. 2 are described in detail below, where it should be noted that the message pushing system shown in fig. 2 may be specifically subdivided into a plurality of servers according to different implemented functions, and each server may be replaced by a service that can execute a corresponding flow and implement the same function. It should be further noted that the bidirectional arrows between the servers in fig. 2 indicate that there is a message transmission process between the servers, which may be unidirectional transmission or bidirectional interaction.
Fig. 2 is a schematic diagram of another alternative message pushing system according to an embodiment of the present invention, and as shown in fig. 2, the message pushing system may include the following servers, and before introducing the following servers, some terms or terms appearing in the following description of the embodiment are applicable to the following explanations:
C2C message: client-to-client Message mainly refers to messages between instant messaging clients, and is usually messages sent between clients in the chat and communication process, and usually the messages need to be relayed by a server.
B2C message: Business-to-Customer Message mainly refers to various messages actively sent from a server, a merchant and a server to an instant messaging client, and the messages can include multimedia messages such as texts, pictures, audios and videos.
C2B message: the client-to-Business Message mainly refers to various messages actively sent by an instant messaging client to a merchant at a server, that is, messages of an uplink channel, and may include multimedia messages such as texts, pictures, audios and videos.
As shown in fig. 2, the message push system of this embodiment may include:
instant messaging client
It should be noted that, the instant messaging client in this embodiment may be a terminal such as a mobile phone and a computer, and the instant messaging client may at least implement the following functions:
optionally, the instant messaging client may receive the message from the server through a message interface server (including a communication group interface server and a public number interface server), and present the received message. It should be noted that the message type is not specifically limited in this embodiment, and may be a text, a picture, a video, an audio, and the like. The message received by the instant communication client can be a public number push message, a group push message, or a message sent by other instant communication clients. The embodiment also does not specifically limit the message display mode, which may be different according to the type of the message, for example, a text display mode may be adopted for a text message.
It should be noted that the instant messaging client may receive a control instruction of the server while acquiring the message from the server, where the control instruction may be used to instruct the instant messaging client to display the received message in what display manner. It should be further noted that the instant messaging client may be in an online state and an offline state, when the instant messaging client is in the offline state, the message acquired by the instant messaging client from the server through the message interface server may be cached in the message cache server, and when the instant messaging client is in the online state, the message interface server may send the message cached in the message cache server to the instant messaging client. Correspondingly, when the instant messaging client receives the message pushed by the server, the received control instruction can also be used for instructing the instant messaging client to send an instruction for deleting the history cache information to the message cache server, and the message cache server deletes the history cache information after receiving the instruction, so that the effect of saving the storage space of the message cache server is achieved.
Alternatively, the instant messaging client may send a message to the server through a message interface server (including a communication group interface server and a public number interface server), such as sending a chat message to a communication group, or sending a message to a public number to obtain a service. The instant messaging client can also report the related information of the received push message and the user operation information of the instant messaging client to the statistical interface server through the message interface server, wherein the related information of the received push message can include but is not limited to the identification ID of the push message, the arrival time of the push message, the content of the push message, the index number of the push message and the like. The user operation information may include, but is not limited to, the number of clicks of the push message by the user, the dwell time after the push message is opened by the user, and the like. It should be noted that the instant messaging client may be provided with a message click and browse behavior collection module, and the module may report the information received by the mobile phone to the statistical interface server through the message interface server.
Optionally, the instant messaging client of the communication group may obtain the related information of the joined communication group from the communication group information server through the communication group message interface server, and for the public number having a binding relationship with the communication group, the instant messaging client of the communication group may further obtain the related information of the public number from the public number information server through the communication group message interface server. It should be noted that, for a communication group having a binding relationship with a public number, a focus portal of the public number may be displayed in a group information page or introduction, so that group members may focus on the public number using the focus portal.
Communication group message interface server and public number interface server
The public number interface server can be used as an interface server for the instant messaging client and the background public number server to upload and download public number push messages, and can push the public number push messages of the background public number server to the instant messaging client in a downlink mode and push messages or user operation information sent by the instant messaging client to the background public number server in an uplink mode.
The communication group message interface server can be used as an interface server for the uplink and downlink group push messages of the instant communication client and the background communication group server, and can push the group push message of the background communication group server to the instant communication client in a downlink mode and push the message or the user operation information sent by the instant communication client to the background communication group server in an uplink mode.
It should be noted that, for the online instant messaging client communication group message interface server and the public number message interface server, the push message can be directly pushed to the instant messaging client; for the offline instant messaging client, the communication group message interface server and the public number message interface server can cache the push message in the message cache server, and when the online or online trigger event of the instant messaging client is received, the cache message is read from the message cache server and then is sent to the instant messaging client.
Third, message cache server
Alternatively, messages that cannot be delivered to the instant messaging client in time may be temporarily stored in the message cache server, where the messages may include B2C messages and C2C messages and group messages of a C2C multiplayer conversation, where the B2C messages may include a public number push message and a group push message. The message cache server may store entity content of the message when performing message caching, where the entity content of the message may include a message ID, a message type (such as text, picture, etc.), composition information of the message, and a message template type, where the message template type may have different formats for different scenes.
It should be noted that, when the instant messaging client goes online again or specifies that a previous period of history cache messages needs to be acquired, the instant messaging client may report a timestamp of the last message reading of the account, compare the timestamps with the message interface server, read the history cache messages that have not been downstreamed from the message cache server, and push the history cache messages to the instant messaging client.
Fourth, message push server
Optionally, the message push server may receive the scheduling of the message scheduling server, and establish different message push task queues in different time periods according to the priority and the sequence of the message push tasks. The message pushing task queue may include a sender of a message, a receiver of the message (which may be a set of number identifiers of the message receiver in general), a content of a message body, an expected sending speed of the message, and descriptions of a display manner of the message body, including a plain text message, a single-image message, a multi-image message, and other typical manners. It should be noted that the message push server may establish different queues for different message push tasks, and generally, the message push server adopts different threads to correspond to each message push task. The message pushing server can also receive a control instruction of an administrator in the message pushing process, and the control instruction can be used for suspending or canceling the current message pushing task.
Optionally, the message push server may further receive a push message and user operation information of the instant messaging client through the message interface server, and forward the push message and the user operation information to the message scheduling server; meanwhile, the message push server can also receive downlink push messages pushed by the message scheduling server.
Fifth, message dispatching server
The message scheduling server, as a core of the whole message pushing system, may at least implement the following functions:
optionally, the message scheduling server may be configured to schedule a manner in which the message push server determines the priority and the order of the various message push tasks among different message push task queues. The message scheduling server can set information such as task marks, expected starting sending time, task priority, the number of target users needing to be sent, expected sending time intervals and the like when establishing a message pushing task.
Optionally, the message scheduling server may further communicate with a public number relationship chain server, and in order to avoid message harassment to a receiving object of the push message, the message scheduling server may push the public number push message to an account concerning the public number according to a public number relationship chain recorded in the public number relationship chain server. For example, a public account is a, a set of accounts paying attention to the public number is B, and a and B are in a one-to-many relationship before each other, an account in the set B can receive a message sent by a, and an account not in the set B cannot receive a message sent by a. The above process can be understood as the relationship chain filtering of the message scheduling server in the message pushing process.
Optionally, the message scheduling server may further communicate with a message pushing and binding management website, and may receive a message pushing policy of the message pushing and binding management website, where the message pushing policy may be used to determine a total number of messages that can be received by a certain instant messaging client account within the current time, and a number of messages that can be sent by a message pushing account in a group (to multiple users at a time) and in a single (to one user at a time) within one day, and the message pushing policy may further obtain a notification mode and a display mode of the push message at the instant messaging client in a message pushing process.
Optionally, the message scheduling server may further communicate with the statistical analysis server, and obtain statistical information and user operation information that the push information is pushed to the instant messaging client from the statistical analysis server, where the statistical information and the user operation information may generally include whether the message arrives, an arrival proportion, whether the user opens the message, a browsing retention time for opening the message, and a specific retention position. The statistical analysis server can perform statistical analysis on the information according to different accounts, can sort the information according to the click rate and the conversion rate of the information, can increase the pushing quota of the information for the information with high click rate, and can reduce the pushing quota of the information for the information with low click rate.
Optionally, the message scheduling server may directly send the uplink message of the instant messaging client related to the service system of the third party B, and meanwhile, the message scheduling server may also receive a result processed by the service system of the third party B to perform message scheduling, so as to achieve a purpose of pushing a message to the instant messaging client.
Optionally, in the process of pushing the message, if the public number corresponding to the public number push message has a binding relationship with the communication group, and the message scheduling server may obtain the binding relationship from the public number relationship link server, the message scheduling server may send the push message to the communication group logic server corresponding to the communication group having the binding relationship with the public number through the synchronization server.
Sixthly, synchronous server
The synchronization server may act as a bridge between the public number server and the communication group server. The synchronization server may receive the B2C message, i.e., the public number message, sent by the message scheduling server, and send the B2C message to the communication group logic server, and may perform message format conversion according to the message sending policy of the communication group and the presentation mode of the message in the communication group. Optionally, the synchronization server may also temporarily cache the synchronized public number push message.
Seventh, communication group logic server
Optionally, the communication group logic server may implement a related service logic of a communication group corresponding to the instant messaging client, and may access the communication group relation chain server and the communication group data server, thereby implementing message interaction within the group and many-to-many push of the group push message.
Optionally, the communication group logic server may further receive a public number push message pushed by the synchronization server, and determine whether to synchronously send the public number push message to the instant messaging client where the communication group having a binding relationship with the public number is located by accessing the relationship chain in the communication group relationship chain server.
Eight, binding server
Alternatively, the binding server may access the communication group relationship chain server, the communication group information server, the public number relationship chain server, and the public number information server, respectively, and read the relationship chain and the related information of the communication group and the relationship chain and the related information of the public number. The mapping relation and the mark record between the public number and the communication group can be established according to the read information binding server, and the binding result mark information is stored in the corresponding relation chain server and the data server, and the time for establishing the binding relation by binding which communication groups can be bound by the public number is mainly included.
Optionally, the binding server may also support an operation of unbinding the binding relationship between the public number and the communication group.
Nine, communication group relation chain server and public number relation chain server
The public number relationship chain server can store and record the attention relationship between the message push public number accounts and the fans, the common form is that one public number account A identifies one message push party, one set B identifies all accounts capable of receiving push information of the account A, and the relationship formed between the accounts and the fans is the public number relationship chain. The communication group relationship chain server may store and record group members included in one communication group, an account number of the communication group, and an account number of each group member. Optionally, the communication group relationship chain server may also record which communication groups a user has joined and the account number of the joined communication group. Alternatively, when a group member of the communication group actively cancels or pays attention to a certain public number, the binding relationship between the communication group and the public number and the binding relationship between the group member of the communication group and the public number may be modified accordingly.
When the message scheduling server pushes the public number push message, the public number relation chain server needs to be accessed, whether a target instant messaging client user can receive the public number push message is filtered according to the public number relation chain, and only the instant messaging client user having a binding relation with the public number can receive the public number push message. After the synchronization server sends the public number push message to the communication group logic server, the communication group logic server can access the communication group relation chain server to determine that the public number push message can be directionally pushed to the instant communication client of the communication group.
Ten, communication group data server and public number data server
The public number data server can record and store the account number of the public number and the related data of the account number concerned with the public number, including the name, introduction, image, creation time, operator and other basic information of the public number and the related information of the account number concerned with the public number. The communication group data server can record and store the name, brief introduction, various functions of the group, and the related information of the group owner and the group members.
The instant communication client can inquire the information of the information related to the public number and the communication group through the corresponding message interface server, and meanwhile, the instant communication client can provide a modification entrance of the information related to the public number and the communication group.
Eleven, message pushing and binding management website
The message pushing and binding management website is a management website realized by a Web mode (browser and server) architecture, is an entrance for establishing a binding relationship between a communication group and a public number, and can be used for products and operators to manage public number accounts and accounts of the communication group having the binding relationship with the public number, set various configuration rules, message pushing strategies and the like.
Twelve, statistics interface server
The statistical interface server can communicate with the instant communication client through the message interface server, and is used for receiving the reported statistical information corresponding to the access, browsing and operating behavior of the user to the push message after the push message is pushed to the instant communication client, and pushing the received reported statistical information to the statistical analysis server for statistical analysis.
Thirteen, statistical analysis server
The statistical analysis server can perform statistical analysis according to the reported statistical information sent by the statistical interface server, calculate the click rate, the achievement rate, the conversion rate and other basic result data of the message, and send the calculated result data to the message scheduling server for the message scheduling server to perform unified scheduling on the push message.
It should be noted that the communication group interface server, the communication group data server, the communication group relationship server, and the communication group logic server in this embodiment may be highly integrated as the communication group server in this embodiment of the present invention. The public interface server, the public data server and the public relation link server in the embodiment can be highly integrated into the public server in the embodiment of the invention. The message push server, the message scheduling server, the synchronization server, the binding server, the statistical interface server and the statistical analysis server in the embodiment of the present invention may be integrated into the communication group server in the embodiment of the present invention, or may be integrated into the public server in the embodiment of the present invention.
The message pushing process in the message pushing system according to the embodiment of the present invention may be as shown in fig. 3, and the message pushing process may include the following steps:
step S102, establishing the binding relation between the public number and the communication group.
It should be noted that, in this embodiment, by opening the group plug-in on the public platform, the communication group may be created and the binding relationship may be established with the public number identity, the group owner identity of the communication group may pay attention to the public number to establish the binding relationship between the communication group and the public number, and the mapping relationship between the account number of the communication group and the public number account number may be established to achieve the purpose of establishing the binding relationship between the communication group and the public number.
And step S104, managing the communication group and the public number according to the binding relationship.
It should be noted that, according to the embodiment, the communication group may be managed in a related manner according to the binding relationship, for example, a list of members of the communication group may be viewed, a portrait of the group member may be viewed, and a state of interest of the group member may be viewed. If the group members in the communication group have focused on the public number, the embodiment may update the relationship chain of the communication group and the public number according to the focused on relationship.
And step S106, pushing the public number push message to a communication group having a binding relationship with the public number.
It should be noted that, the embodiment may push the public number push message to the account which has paid attention to the public number, and may also push the public number push message to the communication group which has a binding relationship with the public number according to the relationship chain of the public number, where the method may include pushing the public number push message to a chat space of the communication group in the form of a chat message, and directionally pushing the public number push message to the account of a group member which has paid attention to the public number in the communication group.
Step S108, the concerned users of the public number are intercommunicated with the group members of the communication group.
It should be noted that, after the communication group and the public number establish a binding relationship, the communication group server may send the account of the communication group and the accounts of the group members of the communication group to the public number server, and the public number server sends the received account of the communication group and the received accounts of the group members of the communication group to the concerned account concerning the public number, so that the account concerning the public number may request to join in the communication group for mutual communication, or the account concerning the public number may request to add a group member as a friend for communication.
The message pushing system of the embodiment of the invention can achieve the following technical effects:
1. the two-way communication of a plurality of communication groups and the existing fans on the B side of the traditional enterprise in the public number system can be realized. Enterprises can import and bind clients precipitated in a communication group into a public number, and realize directional push of messages such as group announcements, B2C messages and the like to communication group users through the public number.
2. The number of people that the public number system can push and cover is more than the people that the many-to-many communication of communication group covers, and the upper limit of the number of people in the communication group has a restriction, and too big communication group message redundancy is unfavorable for management, and the adoption of the public number B2C mode can effectively reduce the load of this kind of message.
3. The method can realize that the public number fan and the public number can rapidly acquire fan users to improve the activity of the fan users, and in turn, more C2C interaction is needed between the attention users of the public number or between the attention users of the public number and the communication group members, and the attention users of the public number or the communication group members can rapidly join the communication group which has the binding relationship with the public number, and the public number fan and the public number are mutually promoted to form benign interaction.
Example 2
According to an embodiment of the present invention, a method embodiment of a message push method is provided.
It should be noted that the message pushing method in the embodiment of the present invention may be applied to the message pushing system in the above embodiment of the present invention.
Alternatively, in this embodiment, the message pushing method described above may be applied to a hardware environment formed by the server 102 and the terminal 104 as shown in fig. 4. As shown in fig. 4, a server 102 is connected to a terminal 104 via a network including, but not limited to: the terminal 104 is not limited to a PC, a mobile phone, a tablet computer, etc. in a wide area network, a metropolitan area network, or a local area network. The message pushing method according to the embodiment of the present invention may be executed by the server 102, or executed by the terminal 104, or executed by both the server 102 and the terminal 104. The message pushing method of the embodiment of the present invention executed by the terminal 104 may also be executed by a client installed thereon.
Fig. 5 is a flowchart of an alternative message pushing method according to an embodiment of the present invention, and as shown in fig. 5, the method may include the following steps:
step S202, acquiring indication information for indicating a communication group, wherein the communication group and a public number have a binding relationship;
step S204, acquiring accounts of concerned public numbers;
and step S206, sending the indication information to the account through the public number to indicate that the account requests to join the communication group through the indication information.
It should be noted that, the above steps may be executed by the public server in the message pushing system according to the embodiment of the present invention. Through the steps S202 to S206, the indication information of the communication group having the binding relationship with the public number is sent to the account paying attention to the public number through the public number to indicate that the account paying attention to the public number can be added to the communication group for communication through a request, so that the purpose of enabling communication among the account paying attention to the public number is achieved, the technical problem that communication cannot be performed among the account paying attention to the public number in the related art is solved, and the technical effect of improving the communication efficiency of the account paying attention to the public number is achieved.
In the technical solution provided in step S202, the communication group may be a communication group of any application, and the public number may be a public number of any application, where the communication group and the public number may belong to the same application or different applications, and the embodiment of the present invention does not specifically limit the application. The communication group and the public number may have a binding relationship, and the binding relationship between the communication group and the public number may be established by any one of the following manners: creating and binding a communication group with a public number identity; establishing a mapping relation between a communication group account and a public number; and establishing a mapping relation between the group primary account numbers and the public numbers in the communication group. Only a few optional embodiments are listed here, and it should be noted that the embodiment of the present invention may also establish the binding relationship between the communication group owner and the public number in other ways, which is not illustrated herein. It should be noted that a public number may have a binding relationship with one or more public numbers, and a communication group may also have a binding relationship with one or more public numbers.
After the binding relationship between the communication group and the public number is established, the binding relationship may be recorded and stored in both the relationship chain of the communication group and the relationship chain of the public number, and pushing the public number push message to the communication group having the binding relationship with the public number may be implemented according to the binding relationship, specifically including:
and pushing the public number push message to a communication group having a binding relationship with the public number.
The method comprises the steps that a public number server obtains a public number push message to be pushed, wherein the public number push message can be created in advance or provided by a third-party service system. The method comprises the steps that a public number server firstly filters a relationship chain of the public number, and after filtering, if the public number is determined to have a binding relationship with a communication group, the public number server sends a public number push message to the communication group server, and the communication group server pushes the public number push message to the communication group with the binding relationship with the public number according to the relationship chain of the communication group. It should be noted that the public number push message may be pushed to a chat space of a communication group having a binding relationship with the public number in the form of a chat message, or may be directly pushed to a group member account of the communication group having a binding relationship with the public number.
And pushing the public number push message to the group member account concerned with the public number in the communication group having the binding relationship with the public number.
An attention entrance of the public number can be provided at the position of the relevant data of the communication group having a binding relationship with the public number, the group members of the communication group can initiate an attention request to the public number through the attention entrance, and for the group members having the attention to the public number, the mapping relationship between the account number of the group member having the attention to the public number and the public number is recorded in both the relationship chain of the communication group and the relationship chain of the public number. After the public number server acquires the public number push message to be pushed, filtering a relationship chain of the public number, if the public number is determined to have a binding relationship with the communication group, and one or more group members in the communication group pay attention to the public number, the public number server sends the public number push message to the communication group server, and the communication group server directionally pushes the public number push message to a group member account number paying attention to the public number in the communication group according to the relationship chain of the communication group.
The embodiment of the invention can carry out message interaction between the communication group with the binding relation and the public number according to the binding relation, can expand the spreading range of the public number push message and the group notification message, and is beneficial to the wide spreading and subscription of the public number push message and the group notification message. By providing a community member of a communication group with a community number attention portal, the community member of the communication group can be converted into a community number attention fan, which can reduce the cost and investment required for maintenance of a large number of community members for a service provider.
Optionally, after the binding relationship between the communication group and the public number is established, the binding relationship public number server may receive indication information sent by the communication group server to indicate the communication group, where the indication information to indicate the communication group may include, but is not limited to, information such as an account number, a group name, a group type, a group introduction, and the like of the communication group. It should be noted that the purpose of sending the indication information for indicating the communication group to the public number server by the communication group server is to send the indication information for the communication group to the account numbers paying attention to the public number through the public number, so that the account numbers paying attention to the public number can obtain detailed information about the communication group, and further provide conditions for the account numbers to request to join the communication group to realize mutual communication among the account numbers.
In the technical solution provided in step S204, the public number server may communicate with a public number relationship chain server, where the public number relationship chain server may be used to record and store a relationship chain of the public number. It should be noted that, the relationship chain of the public number may record the public number account, the account paying attention to the public number, the communication group account and the related information having a binding relationship with the public number, and the group member account and the related information paying attention to the public number in the communication group having a binding relationship with the public number. The public number server can read the relationship chain of the public number from the public number relationship chain server, and acquire one or more account numbers concerned about the public number according to the relationship chain of the public number.
In the technical solution provided in step S206, after acquiring the indication information indicating the communication group and the account numbers of the concerned public numbers, the public number server may send the indication information indicating the communication group to the account numbers of the concerned public numbers through the public numbers. After receiving the indication information for indicating the communication group, the accounts paying attention to the public number can be requested to join in the communication with the public number according to the content in the indication information, and when the communication group server receives the request and responds to the request to allow the accounts paying attention to the public number to join in the communication group, the accounts paying attention to the public number can communicate with each other in the communication group, so that the technical problem that communication cannot be carried out among the accounts paying attention to the public number in the related technology is solved, and the technical effect of improving the communication efficiency of the accounts paying attention to the public number is achieved.
Optionally, the indication information, which is obtained by the public number server and used for indicating the communication group, may further include an account and related information of a group member concerning a public number having a binding relationship with the communication group, and the public number server may send the account and related information of the group member to the account of the public number concerned after obtaining the account and related information of the group member, so as to indicate that the account of the public number concerned may request to add the group member accounts as friends, thereby achieving a purpose of communicating with the group members.
According to the embodiment of the invention, the acquired indication information for indicating the communication group is sent to the account concerned with the public number, so that the account concerned with the public number can be added into the communication group in a binding relationship with the public number to carry out mutual communication, the problems that the accounts concerned with the public number are separated from each other and cannot carry out mutual communication in the related technology are solved, and the effect of improving the communication efficiency between the accounts concerned with the public number is realized.
As an alternative embodiment, fig. 6 is a flowchart of another alternative message pushing method according to the embodiment of the present invention, and as shown in fig. 6, after the indication information for indicating the communication group is obtained in step S202, the alternative embodiment may further include the following steps:
step S2032, obtaining historical operation information, where the historical operation information is used to indicate an operation performed by a group member account in the communication group on a historical public number push message whose public number has been pushed to the communication group.
In the technical solution provided in step S2032, after the public number server pushes the public number push message to the communication group, the group member accounts in the communication group may perform some operations on the public number push message, for example, open the public number push message, perform a click operation on the public number push message, and the like. It should be noted that the operation performed by the group member account in the communication group on the public number push message may also include other operations, which are not illustrated here. The historical operation information in the embodiment of the present invention may be used to indicate an operation performed by a group member account in a communication group on a historical public account push message whose public account has been pushed to the communication group, and the historical operation information may include, but is not limited to, the following: the information of the arrival time of the public number push message, whether the user opens the public number push message, the stay time and the stay position after the user opens the public number push message, and the like. The public number server may obtain historical operation information corresponding to one or more group member accounts in a communication group having a binding relationship with a public number, and perform statistical analysis on the obtained historical operation information according to different accounts, such as analyzing click rate and click rate of the public number push message. It should be noted that the historical operation information may be acquired by the statistical interface server in the message push system according to the embodiment of the present invention, and after the statistical interface server acquires the historical operation information, the historical operation information may be sent to the statistical analysis server in the message push system according to the embodiment of the present invention to perform statistical analysis, and a result obtained by the analysis is sent to the message scheduling server, so that the message scheduling server performs corresponding scheduling on the push message according to the analysis result.
Step S2034, acquiring a current public number push message corresponding to the historical operation information.
In the technical solution provided in step S2034, after the historical operation information is acquired, statistical analysis may be performed on the historical operation information corresponding to the acquired one or more group member accounts, and the statistical analysis may include analyzing click rate and click rate of a public number push message pushed to a communication group having a binding relationship with a public number, and a retention time after the group member account opens the public number push message. Through statistical analysis, the correlation between the public number push message pushed to the communication group and the group member account can be obtained, so that a reference basis can be provided for subsequently pushing the public number push message to the communication group, and the public number push message with higher correlation with the group member account in the communication group is preferentially selected for pushing. According to the analysis result obtained by the analysis, the current public number push message corresponding to the historical operation information can be obtained, and it should be noted that the current public number push message can be a public number push message with high relevance to group members in the communication group. It should be further noted that the step of obtaining the current public account push message corresponding to the historical operation information according to the analysis result obtained by performing statistical analysis on the historical operation information may be performed by the message scheduling server in the message push system according to the embodiment of the present invention, and the message scheduling server may send the current public account push message to the message push server according to the embodiment of the present invention after obtaining the current public account push message, and the message push server sends the current public account push message to the instant messaging client of the communication group.
Step S2036, a current public number push message is pushed to the communication group.
In the technical solution provided in step S2036, after the current public address push message is acquired, the acquired current public address push message may be pushed to the communication group. It should be noted that, the pushing of the current public account push message to the communication group may be performed by the message push server in the message push system according to the embodiment of the present invention, and the message push server may send the current public account push message to the instant messaging client through the message interface server. It should be further noted that, before the message push server sends the current public number push message, the message push server may also pre-configure information such as a receiver, a sending speed, and a message display mode of the current public number push message.
According to the optional embodiment, the historical operation information corresponding to the operation executed by the group member account in the communication group on the historical public number push message of which the public number is pushed to the communication group is analyzed, the current public number push message corresponding to the historical operation information is obtained according to the analysis result, and the obtained current public number push message is pushed to the communication group, so that the technical problem that the public number push message pushed to the communication group in the related technology is not accurate enough can be solved, and the effect of providing accuracy of the public number push message pushed to the communication group is achieved.
As an alternative embodiment, fig. 7 is a flowchart of another alternative message pushing method according to the embodiment of the present invention, and as shown in fig. 7, the step S2034 of acquiring the current public number push message corresponding to the history operation information may include:
step S20342, searching a target public number push message from the historical public number push messages according to the historical operation information, where an operation performed by the group member account on the target public number push message satisfies a predetermined condition.
In the technical solution provided in step S20342, the historical public number push message may be a public number push message already pushed to a communication group having a binding relationship with a public number, and the target public number push message may be a public number push message to be pushed to a communication group having a binding relationship with a public number. The correlation between the historical public number push message pushed to the communication group and the group member account numbers in the communication group can be obtained by performing statistical analysis on the historical operation information, wherein the public number push message with higher correlation with the group member account numbers can be regarded as the target public number push message. It should be noted that the correlation between the target public address push message and the group member account may be embodied by that the operation performed by the group member account on the target public address push message satisfies a predetermined condition. It should be noted that, in the embodiment of the present invention, the operation performed by the group member account on the target public number push message is not specifically limited, for example, the operation may be to click on the target public number push message. The embodiment of the present invention does not specifically limit the predetermined condition that the operation executed by the group member account on the target public number push message satisfies, for example, the predetermined condition may be that the number of clicks on the target public number push message reaches a predetermined value.
As an alternative embodiment, the operation performed by the group member account on the target public number push message satisfies the predetermined condition, which may include, but is not limited to, the following: the number of clicks on the target public number push message reaches a preset value; the stay time after the target public number push message is opened exceeds the preset time. It should be noted that, the predetermined value and the predetermined time are not specifically limited in the embodiment of the present invention, and may be set or adjusted according to actual situations. If the number of clicks of the group member account on the target public number push message is high, it can be shown that the correlation between the target public number push message and the group member account is high; or, if the stay time after the group member account opens the target public number push message is longer than the predetermined time, it may also be said that the correlation between the target public number push message and the group member account is higher. It should be noted that, if the operation performed by the group member account on the target public number push message is any one of the operations listed above, and the performed operation satisfies the predetermined condition listed above, it may be stated that the correlation between the target public number push message and the group member account of the communication group is higher, and when the public number push message is pushed to the communication group again, the public number push message belonging to the same category as the target public number push message is preferentially selected for pushing, so as to achieve the effect of improving the correlation between the public number push message pushed to the communication group and the group member account, and further providing the accuracy of the public number push message pushed to the communication group.
Step S20344, if the target public number push message is found, obtaining the current public number push message belonging to the same category as the target public number push message.
In the technical solution provided in step S20344, if the target public address push message is found from the historical public address push messages according to the historical operation information, when the alternative embodiment pushes the public address push message to the communication group again, the public address push message belonging to the same category as the target public address push message may be preferentially selected, and the public address push message belonging to the same category as the target public address push message may be pushed to the communication group as the current public address push message. According to the optional embodiment, the current public number push message belonging to the same category as the target public number push message is selected to be pushed to the communication group, so that the correlation between the current public number push message and the group member account can be improved, and the accuracy of the public number push message pushed to the communication group is further improved.
As an alternative embodiment, fig. 8 is a flowchart of another alternative message pushing method according to the embodiment of the present invention, and as shown in fig. 8, before or after the step S202 acquires the indication information for indicating the communication group, the alternative embodiment may further include the following steps:
step S2031, receiving a group push message sent by the communication group through the public number.
Step S2033, sending the group push message to one or more target accounts among the accounts concerning the public account.
It should be noted that, after the binding relationship between the communication group and the public number is established, the binding relationship may be recorded and stored in both the relationship chain of the communication group and the relationship chain of the public number, and according to the binding relationship, the public number server may receive, through the public number, the group push message sent by the communication group, and push the received group push message to one or more target account numbers that have paid attention to the public number. The embodiment of the present invention does not specifically limit the type of the group push message sent by the communication group, for example, the group push message may be a group notification message, a group advertisement, or the like.
Optionally, the receiving, by the public number server, a group push message sent by a communication group through a public number, and pushing the received group push message to one or more target account numbers that have a focus on the public number may specifically be described as:
the communication group server acquires a group push message sent by a communication group, wherein the group push message can be a group notification message or a group advertisement message. The communication group server firstly filters a relationship chain of a communication group, and if the communication group is determined to have a binding relationship with a public number after filtering, the communication group server sends a group push message to a public number server, and the public number server pushes the received group push message to one or more target account numbers paying attention to the public number according to the relationship chain of the public number.
The optional embodiment can avoid the problem that the group push message is only placed in the communication group and is not easy to be seen by the user by pushing the group push message to one or more target account numbers paying attention to the public number having a binding relationship with the communication group, and the group push message is pertinently pushed to the user by using the public number, so that the group push message is favorably subscribed by the user, and the propagation range of the group push message is further expanded.
As an alternative embodiment, the public number may be a public number of the first application, and the communication group may be a communication group of the second application. It should be noted that the first application and the second application may be the same or different, that is, the communication group to which the public number may have a binding relationship belongs to the same application or different applications. The optional embodiment can belong to different applications by adjusting the public number and the communication group which has the binding relationship with the public number, and can improve the applicability of the message pushing method of the embodiment of the invention, so that the message pushing method is not only applicable to the same application, and further the message transmission range can be further expanded.
It should be noted that, for simplicity of description, the above-mentioned method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present invention is not limited by the order of acts, as some steps may occur in other orders or concurrently in accordance with the invention. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required by the invention.
Through the above description of the embodiments, those skilled in the art can clearly understand that the method according to the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but the former is a better implementation mode in many cases. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which is stored in a storage medium (e.g., ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal device (e.g., a mobile phone, a computer, a server, or a network device) to execute the method according to the embodiments of the present invention.
Example 3
According to the embodiment of the invention, the invention also provides a message pushing device for implementing the message pushing method. Fig. 9 is a schematic diagram of an alternative message pushing apparatus according to an embodiment of the present invention, and as shown in fig. 9, the apparatus may include:
a first obtaining unit 22, configured to obtain indication information indicating a communication group, where the communication group has a binding relationship with a public number; a second obtaining unit 24, configured to obtain an account of a public number of interest; and the first sending unit 26 is used for sending the indication information to the account through the public number so as to indicate that the account requests to join the communication group through the indication information.
It should be noted that the first acquiring unit 22 in this embodiment may be configured to execute step S202 in embodiment 2 of this application, the second acquiring unit 24 in this embodiment may be configured to execute step S204 in embodiment 2 of this application, and the first sending unit 26 in this embodiment may be configured to execute step S206 in embodiment 2 of this application.
In the first obtaining unit 22, the communication group may be a communication group of any application, and the public number may be a public number of any application, where the communication group and the public number may belong to the same application or different applications, and the embodiment of the present invention does not specifically limit the application. The communication group and the public number may have a binding relationship, and the binding relationship between the communication group and the public number may be established by any one of the following manners: creating and binding a communication group with a public number identity; establishing a mapping relation between a communication group account and a public number; and establishing a mapping relation between the group primary account numbers and the public numbers in the communication group. Only a few optional embodiments are listed here, and it should be noted that the embodiment of the present invention may also establish the binding relationship between the communication group owner and the public number in other ways, which is not illustrated herein. It should be noted that a public number may have a binding relationship with one or more public numbers, and a communication group may also have a binding relationship with one or more public numbers.
After the binding relationship between the communication group and the public number is established, the binding relationship may be recorded and stored in both the relationship chain of the communication group and the relationship chain of the public number, and the first obtaining unit 22 may be configured to implement pushing the public number push message to the communication group having the binding relationship with the public number according to the binding relationship, and specifically may include:
and pushing the public number push message to a communication group having a binding relationship with the public number.
The method comprises the steps that a public number server obtains a public number push message to be pushed, wherein the public number push message can be created in advance or provided by a third-party service system. The method comprises the steps that a public number server firstly filters a relationship chain of the public number, and after filtering, if the public number is determined to have a binding relationship with a communication group, the public number server sends a public number push message to the communication group server, and the communication group server pushes the public number push message to the communication group with the binding relationship with the public number according to the relationship chain of the communication group. It should be noted that the public number push message may be pushed to a chat space of a communication group having a binding relationship with the public number in the form of a chat message, or may be directly pushed to a group member account of the communication group having a binding relationship with the public number.
And pushing the public number push message to the group member account concerned with the public number in the communication group having the binding relationship with the public number.
An attention entrance of the public number can be provided at the position of the relevant data of the communication group having a binding relationship with the public number, the group members of the communication group can initiate an attention request to the public number through the attention entrance, and for the group members having the attention to the public number, the mapping relationship between the account number of the group member having the attention to the public number and the public number is recorded in both the relationship chain of the communication group and the relationship chain of the public number. After the public number server acquires the public number push message to be pushed, filtering a relationship chain of the public number, if the public number is determined to have a binding relationship with the communication group, and one or more group members in the communication group pay attention to the public number, the public number server sends the public number push message to the communication group server, and the communication group server directionally pushes the public number push message to a group member account number paying attention to the public number in the communication group according to the relationship chain of the communication group.
The embodiment of the invention can carry out message interaction between the communication group with the binding relation and the public number according to the binding relation, can expand the spreading range of the public number push message and the group notification message, and is beneficial to the wide spreading and subscription of the public number push message and the group notification message. By providing a community member of a communication group with a community number attention portal, the community member of the communication group can be converted into a community number attention fan, which can reduce the cost and investment required for maintenance of a large number of community members for a service provider.
Optionally, after the binding relationship between the communication group and the public number is established, the binding relationship public number server may receive indication information sent by the communication group server to indicate the communication group, where the indication information to indicate the communication group may include, but is not limited to, information such as an account number, a group name, a group type, a group introduction, and the like of the communication group. It should be noted that the purpose of sending the indication information for indicating the communication group to the public number server by the communication group server is to send the indication information for the communication group to the account numbers paying attention to the public number through the public number, so that the account numbers paying attention to the public number can obtain detailed information about the communication group, and further provide conditions for the account numbers to request to join the communication group to realize mutual communication among the account numbers.
In the second obtaining unit 24, the public number server may communicate with a public number relationship chain server, wherein the public number relationship chain server may be used to record and store a relationship chain of the public number. It should be noted that, the relationship chain of the public number may record the public number account, the account paying attention to the public number, the communication group account and the related information having a binding relationship with the public number, and the group member account and the related information paying attention to the public number in the communication group having a binding relationship with the public number. The public number server can read the relationship chain of the public number from the public number relationship chain server, and acquire one or more account numbers concerned about the public number according to the relationship chain of the public number.
In the first transmission unit 26, after acquiring the indication information indicating the communication group and one or more accounts of the concerned public numbers, the public number server may transmit the indication information indicating the communication group to the accounts of the concerned public numbers through the public numbers. After receiving the indication information for indicating the communication group, the accounts paying attention to the public number can be requested to join in the communication with the public number according to the content in the indication information, and when the communication group server receives the request and responds to the request to allow the accounts paying attention to the public number to join in the communication group, the accounts paying attention to the public number can communicate with each other in the communication group, so that the technical problem that communication cannot be carried out among the accounts paying attention to the public number in the related technology is solved, and the technical effect of improving the communication efficiency of the accounts paying attention to the public number is achieved.
Optionally, the indication information, which is obtained by the public number server and used for indicating the communication group, may further include an account and related information of a group member concerning a public number having a binding relationship with the communication group, and the public number server may send the account and related information of the group member to the account of the public number concerned after obtaining the account and related information of the group member, so as to indicate that the account of the public number concerned may request to add the group member accounts as friends, thereby achieving a purpose of communicating with the group members.
According to the embodiment of the invention, the acquired indication information for indicating the communication group is sent to the account concerned with the public number, so that the account concerned with the public number can be added into the communication group in a binding relationship with the public number to carry out mutual communication, the problems that the accounts concerned with the public number are separated from each other and cannot carry out mutual communication in the related technology are solved, and the effect of improving the communication efficiency between the accounts concerned with the public number is realized.
As an alternative embodiment, fig. 10 is a schematic diagram of another alternative message pushing apparatus according to an embodiment of the present invention, and as shown in fig. 10, the alternative embodiment may further include: a third obtaining unit 232, configured to obtain historical operation information after obtaining indication information used for indicating a communication group, where the historical operation information is used for indicating an operation performed by a group member account in the communication group on a historical public number push message whose public number has been pushed to the communication group; a fourth obtaining unit 234, configured to obtain a current public number push message corresponding to the historical operation information; the pushing unit 236 is configured to push the current public number push message to the communication group.
It should be noted that the third acquiring unit 232 in this embodiment may be configured to execute step S2032 in embodiment 2 of this application, the fourth acquiring unit 234 in this embodiment may be configured to execute step S2034 in embodiment 2 of this application, and the pushing unit 236 in this embodiment may be configured to execute step S2036 in embodiment 2 of this application.
In the third obtaining unit 232, after the public number server pushes the public number push message to the communication group, the group member account in the communication group may perform some operations on the public number push message, for example, open the public number push message, perform a click operation on the public number push message, and the like. It should be noted that the operation performed by the group member account in the communication group on the public number push message may also include other operations, which are not illustrated here. The historical operation information in the embodiment of the present invention may be used to indicate an operation performed by a group member account in a communication group on a historical public account push message whose public account has been pushed to the communication group, and the historical operation information may include, but is not limited to, the following: the information of the arrival time of the public number push message, whether the user opens the public number push message, the stay time and the stay position after the user opens the public number push message, and the like. The public number server may obtain historical operation information corresponding to one or more group member accounts in a communication group having a binding relationship with a public number, and perform statistical analysis on the obtained historical operation information according to different accounts, such as analyzing click rate and click rate of the public number push message. It should be noted that the historical operation information may be acquired by the statistical interface server in the message push system according to the embodiment of the present invention, and after the statistical interface server acquires the historical operation information, the historical operation information may be sent to the statistical analysis server in the message push system according to the embodiment of the present invention to perform statistical analysis, and a result obtained by the analysis is sent to the message scheduling server, so that the message scheduling server performs corresponding scheduling on the push message according to the analysis result.
In the fourth obtaining unit 234, statistical analysis may be performed on the obtained historical operation information corresponding to one or more group member accounts, and the statistical analysis may include analyzing click rate and click rate of a public number push message pushed to a communication group having a binding relationship with a public number, a retention time after the group member account opens the public number push message, and the like. Through statistical analysis, the correlation between the public number push message pushed to the communication group and the group member account can be obtained, so that a reference basis can be provided for subsequently pushing the public number push message to the communication group, and the public number push message with higher correlation with the group member account in the communication group is preferentially selected for pushing. According to the analysis result obtained by the analysis, the current public number push message corresponding to the historical operation information can be obtained, and it should be noted that the current public number push message can be a public number push message with high relevance to group members in the communication group. It should be further noted that the step of obtaining the current public account push message corresponding to the historical operation information according to the analysis result obtained by performing statistical analysis on the historical operation information may be performed by the message scheduling server in the message push system according to the embodiment of the present invention, and the message scheduling server may send the current public account push message to the message push server according to the embodiment of the present invention after obtaining the current public account push message, and the message push server sends the current public account push message to the instant messaging client of the communication group.
In the pushing unit 236, after the current public number push message is acquired, the acquired current public number push message may be pushed to the communication group. It should be noted that, the pushing of the current public account push message to the communication group may be performed by the message push server in the message push system according to the embodiment of the present invention, and the message push server may send the current public account push message to the instant messaging client through the message interface server. It should be further noted that, before the message push server sends the current public number push message, the message push server may also pre-configure information such as a receiver, a sending speed, and a message display mode of the current public number push message.
According to the optional embodiment, the historical operation information corresponding to the operation executed by the group member account in the communication group on the historical public number push message of which the public number is pushed to the communication group is analyzed, the current public number push message corresponding to the historical operation information is obtained according to the analysis result, and the obtained current public number push message is pushed to the communication group, so that the technical problem that the public number push message pushed to the communication group in the related technology is not accurate enough can be solved, and the effect of providing accuracy of the public number push message pushed to the communication group is achieved.
As an alternative embodiment, fig. 11 is a schematic diagram of another alternative message pushing apparatus according to an embodiment of the present invention, and as shown in fig. 11, the fourth obtaining unit 234 may include: a searching module 2342, configured to search, according to the historical operation information, a target public number push message from the historical public number push messages, where an operation performed by the group member account on the target public number push message meets a predetermined condition; an obtaining module 2344, configured to obtain, if the target public number push message is found, a current public number push message that belongs to the same category as the target public number push message.
It should be noted that the searching module 2342 in this embodiment may be configured to execute step S20342 in embodiment 2 of this application, and the obtaining module 2344 in this embodiment may be configured to execute step S20344 in embodiment 2 of this application.
In the searching module 2342, the historical public number push message may be a public number push message already pushed to a communication group having a binding relationship with a public number, and the target public number push message may be a public number push message to be pushed to a communication group having a binding relationship with a public number. The correlation between the historical public number push message pushed to the communication group and the group member account numbers in the communication group can be obtained by performing statistical analysis on the historical operation information, wherein the public number push message with higher correlation with the group member account numbers can be regarded as the target public number push message. It should be noted that the correlation between the target public address push message and the group member account may be embodied by that the operation performed by the group member account on the target public address push message satisfies a predetermined condition. It should be noted that, in the embodiment of the present invention, the operation performed by the group member account on the target public number push message is not specifically limited, for example, the operation may be to click on the target public number push message. The embodiment of the present invention does not specifically limit the predetermined condition that the operation executed by the group member account on the target public number push message satisfies, for example, the predetermined condition may be that the number of clicks on the target public number push message reaches a predetermined value.
As an alternative embodiment, the operation performed by the group member account on the target public number push message satisfies the predetermined condition, which may include, but is not limited to, the following: the number of clicks on the target public number push message reaches a preset value; the stay time after the target public number push message is opened exceeds the preset time. It should be noted that, the predetermined value and the predetermined time are not specifically limited in the embodiment of the present invention, and may be set or adjusted according to actual situations. If the number of clicks of the group member account on the target public number push message is high, it can be shown that the correlation between the target public number push message and the group member account is high; or, if the stay time after the group member account opens the target public number push message is longer than the predetermined time, it may also be said that the correlation between the target public number push message and the group member account is higher. It should be noted that, if the operation performed by the group member account on the target public number push message is any one of the operations listed above, and the performed operation satisfies the predetermined condition listed above, it may be stated that the correlation between the target public number push message and the group member account of the communication group is higher, and when the public number push message is pushed to the communication group again, the public number push message belonging to the same category as the target public number push message is preferentially selected for pushing, so as to achieve the effect of improving the correlation between the public number push message pushed to the communication group and the group member account, and further providing the accuracy of the public number push message pushed to the communication group.
In the obtaining module 2344, if the target public number push message is found from the historical public number push messages according to the historical operation information, when the alternative embodiment pushes the public number push message to the communication group again, the public number push message belonging to the same category as the target public number push message may be preferentially selected, and the public number push message belonging to the same category as the target public number push message is pushed to the communication group as the current public number push message. According to the optional embodiment, the current public number push message belonging to the same category as the target public number push message is selected to be pushed to the communication group, so that the correlation between the current public number push message and the group member account can be improved, and the accuracy of the public number push message pushed to the communication group is further improved.
As an alternative embodiment, fig. 12 is a schematic diagram of another alternative message pushing apparatus according to an embodiment of the present invention, and as shown in fig. 12, the alternative embodiment may further include: a receiving unit 231, configured to receive, before or after acquiring the indication information indicating the communication group, the group push message sent by the communication group through a public number; a second sending unit 233, configured to send the group push message to one or more target accounts among the accounts with public numbers of interest.
It should be noted that the receiving unit 231 in this embodiment may be configured to execute step S2031 in embodiment 2 of this application, and the second transmitting unit 233 in this embodiment may be configured to execute step S2033 in embodiment 2 of this application.
It should be noted that, after the binding relationship between the communication group and the public number is established, the binding relationship may be recorded and stored in both the relationship chain of the communication group and the relationship chain of the public number, and according to the binding relationship, the public number server may receive, through the public number, the group push message sent by the communication group, and push the received group push message to one or more target account numbers that have paid attention to the public number. The embodiment of the present invention does not specifically limit the type of the group push message sent by the communication group, for example, the group push message may be a group notification message, a group advertisement, or the like.
Optionally, the receiving, by the public number server, a group push message sent by a communication group through a public number, and pushing the received group push message to one or more target account numbers that have a focus on the public number may specifically be described as:
the communication group server acquires a group push message sent by a communication group, wherein the group push message can be a group notification message or a group advertisement message. The communication group server firstly filters a relationship chain of a communication group, and if the communication group is determined to have a binding relationship with a public number after filtering, the communication group server sends a group push message to a public number server, and the public number server pushes the received group push message to one or more target account numbers paying attention to the public number according to the relationship chain of the public number.
The optional embodiment can avoid the problem that the group push message is only placed in the communication group and is not easy to be seen by the user by pushing the group push message to one or more target account numbers paying attention to the public number having a binding relationship with the communication group, and the group push message is pertinently pushed to the user by using the public number, so that the group push message is favorably subscribed by the user, and the propagation range of the group push message is further expanded.
As an alternative embodiment, the public number is a public number of the first application, and the communication group is a communication group of the second application. It should be noted that the first application and the second application may be the same or different, that is, the communication group to which the public number may have a binding relationship belongs to the same application or different applications. The optional embodiment can belong to different applications by adjusting the public number and the communication group which has the binding relationship with the public number, and can improve the applicability of the message pushing method of the embodiment of the invention, so that the message pushing method is not only applicable to the same application, and further the message transmission range can be further expanded.
It should be noted here that the modules described above are the same as the examples and application scenarios implemented by the corresponding steps, but are not limited to the disclosure of embodiment 2 described above. It should be noted that the modules described above as a part of the apparatus may be run in a hardware environment as shown in fig. 4, may be implemented by software, and may also be implemented by hardware, where the hardware environment includes a network environment.
The message pushing device of the embodiment of the invention sends the indication information of the communication group which has the binding relationship with the public number to the account concerned with the public number through the public number so as to indicate that the account concerned with the public number can be added into the communication group for communication through a request, thereby achieving the purpose of enabling the account concerned with the public number to be communicated, further solving the technical problem that the account concerned with the public number cannot be communicated in the related technology, and realizing the technical effect of improving the communication efficiency of the account concerned with the public number.
Example 4
According to the embodiment of the invention, the invention also provides a server or a terminal for implementing the message pushing method.
Fig. 13 is a block diagram of a terminal according to an embodiment of the present invention, and as shown in fig. 13, the terminal may include: one or more processors 201 (only one of which is shown), a memory 203, and a transmission device 205 (such as the transmission device in the above embodiment), as shown in fig. 13, the terminal may further include an input/output device 207.
The memory 203 may be configured to store software programs and modules, such as program instructions/modules corresponding to the message pushing method and apparatus in the embodiments of the present invention, and the processor 201 executes various functional applications and data processing by running the software programs and modules stored in the memory 203, that is, implements the message pushing method described above. The memory 203 may include high speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, the memory 203 may further include memory located remotely from the processor 201, which may be connected to the terminal over a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The transmission device 205 is used for receiving or sending data via a network, and can also be used for data transmission between a processor and a memory. Examples of the network may include a wired network and a wireless network. In one example, the transmission device 205 includes a Network adapter (NIC) that can be connected to a router via a Network cable and other Network devices to communicate with the internet or a local area Network. In one example, the transmission device 205 is a Radio Frequency (RF) module, which is used to communicate with the internet by wireless means.
Wherein the memory 203 is specifically used for storing application programs.
The processor 201 may call the application stored in the memory 203 via the transmission means 205 to perform the following steps: acquiring indication information for indicating a communication group, wherein the communication group has a binding relationship with a public number; acquiring an account number of a concerned public number; and sending the indication information to the account through the public number to indicate that the account requests to join the communication group through the indication information.
The processor 201 is further configured to perform the following steps: after acquiring indication information for indicating a communication group, acquiring historical operation information, wherein the historical operation information is used for indicating an operation executed by a group member account in the communication group on a historical public number push message of which the public number is pushed to the communication group; acquiring a current public number push message corresponding to historical operation information; and pushing the current public number push message to the communication group.
The processor 201 is further configured to perform the following steps: searching a target public number push message from the historical public number push message according to the historical operation information, wherein the operation executed by the group member account on the target public number push message meets a preset condition; and if the target public number push message is found, acquiring the current public number push message belonging to the same category as the target public number push message.
The processor 201 is further configured to perform the following steps: before or after acquiring the indication information for indicating the communication group, receiving a group push message sent by the communication group through a public number; and sending the group push message to one or more target accounts in the accounts concerned with the public number.
The embodiment of the invention provides a message pushing scheme. The indication information of the communication group having the binding relationship with the public number is sent to the account concerned about the public number through the public number, so that the account concerned about the public number can be indicated to be added into the communication group for communication through a request, the purpose of enabling the account concerned about the public number to be communicated is achieved, the technical problem that communication cannot be carried out among the account concerned about the public number in the related technology is solved, and the technical effect of improving the communication efficiency of the account concerned about the public number is achieved.
Optionally, the specific examples in this embodiment may refer to the examples described in embodiments 1 to 3 above, and this embodiment is not described herein again.
It can be understood by those skilled in the art that the structure shown in fig. 13 is only an illustration, and the terminal may be a terminal device such as a smart phone (e.g., an Android phone, an iOS phone, etc.), a tablet computer, a palm computer, and a Mobile Internet Device (MID), a PAD, etc. Fig. 13 is a diagram illustrating a structure of the electronic device. For example, the terminal may also include more or fewer components (e.g., network interfaces, display devices, etc.) than shown in FIG. 13, or have a different configuration than shown in FIG. 13.
Those skilled in the art will appreciate that all or part of the steps in the methods of the above embodiments may be implemented by a program instructing hardware associated with the terminal device, where the program may be stored in a computer-readable storage medium, and the storage medium may include: flash disks, Read-Only memories (ROMs), Random Access Memories (RAMs), magnetic or optical disks, and the like.
Example 5
The embodiment of the invention also provides a storage medium. Alternatively, in this embodiment, the storage medium may be a program code for executing the message push method.
Optionally, in this embodiment, the storage medium may be located on at least one of a plurality of network devices in a network shown in the above embodiment.
Optionally, in this embodiment, the storage medium is configured to store program code for performing the following steps:
s1, acquiring indication information for indicating a communication group, wherein the communication group has a binding relationship with a public number;
s2, acquiring accounts of concerned public numbers;
and S3, sending indication information to the account through the public number to indicate that the account requests to join the communication group through the indication information.
Optionally, the storage medium is further arranged to store program code for performing the steps of: after acquiring indication information for indicating a communication group, acquiring historical operation information, wherein the historical operation information is used for indicating an operation executed by a group member account in the communication group on a historical public number push message of which the public number is pushed to the communication group; acquiring a current public number push message corresponding to historical operation information; and pushing the current public number push message to the communication group.
Optionally, the storage medium is further arranged to store program code for performing the steps of: searching a target public number push message from the historical public number push message according to the historical operation information, wherein the operation executed by the group member account on the target public number push message meets a preset condition; and if the target public number push message is found, acquiring the current public number push message belonging to the same category as the target public number push message.
Optionally, the storage medium is further arranged to store program code for performing the steps of: before or after acquiring the indication information for indicating the communication group, receiving a group push message sent by the communication group through a public number; and sending the group push message to one or more target accounts in the accounts concerned with the public number.
Optionally, the specific examples in this embodiment may refer to the examples described in embodiments 1 to 3 above, and this embodiment is not described herein again.
Optionally, in this embodiment, the storage medium may include, but is not limited to: a U-disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and other various media capable of storing program codes.
The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.
The integrated unit in the above embodiments, if implemented in the form of a software functional unit and sold or used as a separate product, may be stored in the above computer-readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for causing one or more computer devices (which may be personal computers, servers, network devices, etc.) to execute all or part of the steps of the method according to the embodiments of the present invention.
In the above embodiments of the present invention, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
In the several embodiments provided in the present application, it should be understood that the disclosed client may be implemented in other manners. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one type of division of logical functions, and there may be other divisions when actually implemented, for example, a plurality of units or components may be combined or may be integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, units or modules, and may be in an electrical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The foregoing is only a preferred embodiment of the present invention, and it should be noted that, for those skilled in the art, various modifications and decorations can be made without departing from the principle of the present invention, and these modifications and decorations should also be regarded as the protection scope of the present invention.

Claims (10)

1. A message pushing method, comprising:
acquiring indication information for indicating a communication group, wherein the communication group has a binding relationship with a public number;
sending the indication information to an account concerned with the public number through the public number to indicate that the account requests to join the communication group through the indication information; wherein the public number and the communication group are from different applications;
pushing a push message to a group member account which pays attention to the public number in a communication group having a binding relationship with the public number through the public number;
and providing the attention entrance of the public number for the group members of the communication group so that the group members of the communication group pay attention to the public number through the attention entrance.
2. The method of claim 1, after obtaining indication information indicating a communication group, further comprising:
acquiring historical operation information, wherein the historical operation information is used for indicating an operation executed by a group member account in the communication group on a historical public number push message of which the public number is pushed to the communication group;
acquiring a current public number push message corresponding to the historical operation information;
and pushing the current public number push message to the communication group.
3. The method of claim 2, wherein obtaining the current public number push message corresponding to the historical operation information comprises:
searching a target public number push message from the historical public number push messages according to the historical operation information, wherein the operation executed by the group member account on the target public number push message meets a preset condition;
and if the target public number push message is found, acquiring the current public number push message which belongs to the same category as the target public number push message.
4. The method of claim 3, wherein the operation performed by the group member account on the target public number push message satisfies a predetermined condition comprises:
the number of clicks on the target public number push message reaches a preset value;
and the staying time after the target public number push message is opened exceeds the preset time.
5. The method of claim 1, further comprising, before or after obtaining the indication information indicating the communication group:
receiving a group push message sent by the communication group through the public number;
and sending the group push message to one or more target accounts in the accounts concerned with the public number.
6. A message push apparatus, comprising:
a first acquisition unit, configured to acquire indication information indicating a communication group, where the communication group has a binding relationship with a public number;
a second obtaining unit, configured to obtain an account that has paid attention to the public number;
a first sending unit, configured to send the indication information to the account through the public number, so as to indicate that the account requests to join the communication group through the indication information; wherein the public number and the communication group are from different applications;
wherein the apparatus is further configured to: pushing a push message to a group member account which pays attention to the public number in a communication group having a binding relationship with the public number through the public number;
and providing the attention entrance of the public number for the group members of the communication group so that the group members of the communication group pay attention to the public number through the attention entrance.
7. The apparatus of claim 6, further comprising:
a third obtaining unit, configured to obtain historical operation information after obtaining indication information used for indicating a communication group, where the historical operation information is used for indicating an operation performed by a group member account in the communication group on a historical public number push message that has been pushed to the communication group by a public number;
the fourth obtaining unit is used for obtaining the current public number push message corresponding to the historical operation information;
and the pushing unit is used for pushing the current public number pushing message to the communication group.
8. The apparatus of claim 7, wherein the fourth obtaining unit comprises:
the searching module is used for searching a target public number push message from the historical public number push messages according to the historical operation information, wherein the operation executed by the group member account on the target public number push message meets a preset condition;
and the obtaining module is used for obtaining the current public number push message which belongs to the same category as the target public number push message if the target public number push message is found.
9. The apparatus of claim 8, wherein the group member account performing an operation on the target public number push message that satisfies a predetermined condition comprises:
the number of clicks on the target public number push message reaches a preset value;
and the staying time after the target public number push message is opened exceeds the preset time.
10. The apparatus of claim 6, further comprising:
the receiving unit is used for receiving a group push message sent by a communication group through the public number before or after acquiring indication information for indicating the communication group;
and the second sending unit is used for sending the group push message to one or more target accounts in the accounts concerned with the public number.
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