CN107784528A - A kind of transmitting advertisement information method and device - Google Patents
A kind of transmitting advertisement information method and device Download PDFInfo
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- CN107784528A CN107784528A CN201711288842.1A CN201711288842A CN107784528A CN 107784528 A CN107784528 A CN 107784528A CN 201711288842 A CN201711288842 A CN 201711288842A CN 107784528 A CN107784528 A CN 107784528A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/52—Network services specially adapted for the location of the user terminal
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The embodiment of the invention discloses a kind of transmitting advertisement information method and device, applied to WIFI terminal equipment, method includes：Scan and collect the AP data of surrounding, user terminal is judged whether according to AP data；If user terminal be present, user profile is obtained, the consumer record of user is obtained according to user profile, and consumer record is analyzed, user preference information is obtained according to analysis result；The advertising message of correspondent entity trade company is pushed according to user preference information.The embodiment of the present invention is by obtaining user profile, according to the preference information of information analysis user, so as to targetedly push entity merchant information according to the preference information of user, accurate push is realized, pushing efficiency is improved, also obtaining oneself advertising message interested for user provides conveniently.
Description
Technical field
The present invention relates to communication technical field, more particularly to a kind of transmitting advertisement information method and device.
Background technology
With the development of ecommerce, large quantities cause purchasing price maximum preferential but also can be direct by network
Contacted with manufacturer and establish selling group by the supply channel and stock's net of production；The establishment of traditional commerce generally requires reality
The support of thing infrastructure, as warehouse, shop, office building, commodity exhibition room network virtual can to mitigate enterprise in kind to these
The dependence online stores of infrastructure can not by shelf size it is how many and place is limited.Because internet has letter
Cease the characteristics of transparent consumer very easily can compare commodity price in Online Store, and businessman can not again utilize consumer not
Understand market and obtain juice.
By internet, enterprise can anyone can be any with 24 hours offer customer support services regardless of time zone
Moment searches information order goods online shop to the website of enterprise can be with operation in 24 hours one day 365 days 1 year and commodity
Choose that place an order and pay all can be by customer in online unrestricted choice.The world market of becoming increasingly abundant of national product is from the seller
Shifted to buyer's market in market.Consumer is more and more fastidious, and they are it is desirable that personalized service.And traditional commerce is merchandised
The limitation of basic condition, its trading range is extremely limited, only oneself shop doorway.Due to going out for shopping online and online sales
Existing, consumer can directly choose the commodity of oneself needs from internet.Consumer goes on line under line and consumed, and causes line
Under businessman's volume of the flow of passengers decline to a great extent, therefore entity trade company be also required to low cost advertisement sending method.
The promotion instrument that entity trade company of the prior art has lacked, remain in traditionally to distribute leaflets and promote shape
Formula, it is few to put into big output, and place is limited, and carrying out operation activity can not be publicized well；Advertising under line, it is too slow-witted
Plate, although the big effect of exposure is not all right, conversion ratio is not high, and price is relatively expensive, and cost is high.Therefore existing entity
The transmitting advertisement information cost of businessman is high, can not be pushed according to user's request.
The content of the invention
For above-mentioned technical problem, the embodiments of the invention provide a kind of transmitting advertisement information method and device, can solve
Certainly the transmitting advertisement information cost of entity businessman is high in the prior art, the technical problem that can not be pushed according to user's request.
The first aspect of the embodiment of the present invention provides a kind of transmitting advertisement information method, applied to WIFI terminal equipment, bag
Include：
Scan and collect the AP data of surrounding, user terminal is judged whether according to AP data；
If user terminal be present, user profile is obtained, the consumer record of user is obtained according to user profile, and to consumption
Record is analyzed, and user preference information is obtained according to analysis result；
The advertising message of correspondent entity trade company is pushed according to user preference information.
Alternatively, it is described to scan and collect the AP signals of surrounding, when detecting user terminal, before obtaining user profile, bag
Include：
The type of merchandise and position of entity trade company are stored in advance.
Alternatively, the communication information of the positional information of the user profile including user terminal and user, if it is described in the presence of
User terminal, then user profile is obtained, including：
If user terminal be present, believed according to the communication of the positional information where AP data acquisition user terminals and user
Breath.
Alternatively, the positional information where the data acquisition user terminal according to AP, including：
AP data corresponding to user terminal are uploaded into location server, wherein AP data include MAC Address and signal is strong
Degree；
Location server is obtained according to the positional information where the user terminal that MAC Address and signal intensity calculate.
Alternatively, the advertising message of the commodity according to corresponding to pushing user preference information, including：
The product type of entity trade company is matched with the preference information of user, obtains the entity trade company of matching；
The position of the entity trade company of matching and the distance of user terminal position are obtained, will be apart from less than predetermined threshold
The transmitting advertisement information of the entity trade company of value is to user terminal.
Second aspect of the embodiment of the present invention provides a kind of transmitting advertisement information device, applied to WIFI terminal equipment, institute
Stating device includes：Memory, processor and it is stored in the computer journey that can be run on the memory and on the processor
Sequence, following steps are realized when the computer program is by the computing device：
Scan and collect the AP data of surrounding, user terminal is judged whether according to AP data；
If user terminal be present, user profile is obtained, the consumer record of user is obtained according to user profile, and to consumption
Record is analyzed, and user preference information is obtained according to analysis result；
In the advertising message that correspondent entity trade company is pushed according to user preference information.
Alternatively, the computer program by the computing device when also realize following steps：
The type of merchandise and position of entity trade company are stored in advance.
Alternatively, the user profile includes the positional information of user terminal and the communication information of user, the computer
Following steps are also realized when program is by the computing device：
If user terminal be present, believed according to the communication of the positional information where AP data acquisition user terminals and user
Breath.
Alternatively, the computer program by the computing device when also realize following steps：
AP data corresponding to user terminal are uploaded into location server, wherein AP data include MAC Address and signal is strong
Degree；
Location server is obtained according to the positional information where the user terminal that MAC Address and signal intensity calculate.
The third aspect of the embodiment of the present invention provides a kind of non-volatile computer readable storage medium storing program for executing, it is characterised in that
The non-volatile computer readable storage medium storing program for executing is stored with computer executable instructions, and the computer executable instructions are by one
Or during multiple computing devices, it may be such that the above-mentioned transmitting advertisement information method of one or more of computing devices.
In technical scheme provided in an embodiment of the present invention, by scanning and collecting the AP data of surrounding, sentenced according to AP data
It is disconnected to whether there is user terminal；If user terminal be present, user profile is obtained, the consumption that user is obtained according to user profile is remembered
Record, and consumer record is analyzed, user preference information is obtained according to analysis result；Pushed according to user preference information corresponding
The advertising message of entity trade company.Therefore relative to prior art, user of the embodiment of the present invention can by obtaining user profile, according to
The preference information of information analysis user, so as to targetedly push entity merchant information according to the preference information of user, realize
Accurate push, improves pushing efficiency, and also obtaining oneself advertising message interested for user provides conveniently.
Brief description of the drawings
Fig. 1 is a kind of schematic flow sheet of an embodiment of transmitting advertisement information method in the embodiment of the present invention；
Fig. 2 is a kind of another example structure schematic diagram of transmitting advertisement information device in the embodiment of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Site preparation describes, it is clear that described embodiment is only part of the embodiment of the present invention, rather than whole embodiments.It is based on
Embodiment in the present invention, the every other implementation that those skilled in the art are obtained under the premise of creative work is not made
Example, belongs to the scope of protection of the invention.
Referring to Fig. 1, Fig. 1 is that a kind of flow of one embodiment of transmitting advertisement information method is shown in the embodiment of the present invention
It is intended to.This method embodiment is applied to WIFI terminal equipment, as shown in figure 1, including：
Step S100, scanning and the AP data of surrounding are collected；
Step S200, user terminal is judged whether according to AP data, if so, step S300 is then performed, if it is not, then holding
Row step S500；
Step S300, user profile is obtained, the consumer record of user is obtained according to user profile, and consumer record is carried out
Analysis, user preference information is obtained according to analysis result；
Step S400, the advertising message of correspondent entity trade company is pushed according to user preference information；
Step S500, any processing is not made.
When it is implemented, each wireless aps has a globally unique MAC Address, and in general wireless aps exist
It will not be moved in a period of time.Wherein AP is Access Point abbreviation, and Chinese translation is access points.Wireless aps
It is then wireless access points.
In the case of WIFI terminal opening of device WIFI, you can scan and collect the AP signals of surrounding, regardless of whether encryption,
Whether connect, or even signal intensity is not enough to be shown in wireless signal list.
WIFI is used by user, obtains user profile, the consumption of Third-party payment is used according to user's information
The behaviors such as record are analyzed, and judge user preferences, accurate to identify customer consumption demand.Believed according to user preference information and user
Breath, so as to which the transmitting advertisement information of corresponding entity trade company notice is handed down into user automatically.Wherein preference information refers to user
The commodity number bought is more than predetermined threshold, such as predetermined threshold is set to 2 times.The commodity that then user bought twice are use
The hobby commodity at family.
Alternatively, also include before step S100：The type of merchandise and position of entity trade company are stored in advance.
Specifically, beforehand through WIFI smart machines are installed at trade company, obtain merchant type and institute of entity trade company is in place
Confidence ceases.Merchant type includes but is not limited to the types such as food and drink, clothes, snack, underwear.
Alternatively, user profile includes the positional information of user terminal and the communication information of user, if user terminal be present,
Then obtaining user profile is specially：
If user terminal be present, believed according to the communication of the positional information where AP data acquisition user terminals and user
Breath.
When it is implemented, equipment in the case where opening WIFI, can get the MAC Address that AP is broadcast out.According to
MAC Address obtains user terminal position, and the communication information of user, wherein communication information refer to subscriber phone number.Root
Consumer record of the user using Third-party payment can be obtained according to subscriber phone number.
Alternatively, it is specially according to the positional information where AP data acquisition user terminals：
AP data corresponding to user terminal are uploaded into location server, wherein AP data include MAC Address and signal is strong
Degree；
Location server is obtained according to the positional information where the user terminal that MAC Address and signal intensity calculate.
When it is implemented, these data that can indicate AP are sent to location server by equipment, server retrieves often
One AP geographical position, and the degree of strength of each signal is combined, calculate the geographical position of equipment and return to user and set
It is standby；Location server then will can be constantly updated according to the networking situation of commercial circle user, AP situations, supplement the database of oneself, with
Ensure the accuracy of data.
With commercial circle AP intensive covering, the increase year by year of commercial circle number of users, the user of online is more and more, location-based service
The positional information of the database of device will be more, form a benign cycle, positional information is more accurate, the motion track of user
Also it is more accurate.
Alternatively, step S400 is specially：
The product type of entity trade company is matched with the preference information of user, obtains the entity trade company of matching；
The position of the entity trade company of matching and the distance of user terminal position are obtained, will be apart from less than predetermined threshold
The transmitting advertisement information of the entity trade company of value is to user terminal.
When it is implemented, when user is reached near trade company, system identification customer location, merchant location meet algorithm nearby
Principle, and judge whether product, service type that user preferences provide with trade company match, so as to by APP that trade company is preferential
Information sending out notice is handed down to user automatically, and favor information can be issued use by trade company by short message if user does not download app
Family.
User receives favor information, matches self-demand, and trade company is found by navigation.
For example, by taking XX commercial circles as an example, the WIFI terminal equipment of substantial amounts of intelligent positioning is installed in XX commercial circles, set by these
Standby data, the intelligent AP data that can capture user, the location track of user is obtained, in conjunction with the Third-party payment of businessman,
A closed loop is formed, obtains user, the mass data of businessman, then the content push of businessman is had in user's hand of demand.
Marketed by near field and precisely pushed so that the commodity exposure of trade company greatly improves, flow increase, while it is big to avoid user from receiving
Amount ground waste advertisements.
The transmitting advertisement information method in the embodiment of the present invention is described above, below in the embodiment of the present invention
Transmitting advertisement information device be described, the device of the embodiment of the present invention is applied to WIFI terminal equipment.Referring to Fig. 2, Fig. 2
It is a kind of another embodiment program module schematic diagram of transmitting advertisement information device in the embodiment of the present invention, including：
Device 10 includes：Memory 101, processor 102 and storage are on a memory and the meter that can run on a processor
Calculation machine program, computer program realize following steps when being performed by processor 101：
Scan and collect the AP data of surrounding, user terminal is judged whether according to AP data；
If user terminal be present, user profile is obtained, the consumer record of user is obtained according to user profile, and to consumption
Record is analyzed, and user preference information is obtained according to analysis result；
The advertising message of correspondent entity trade company is pushed according to user preference information.
Specifically, each wireless aps has a globally unique MAC Address, and in general wireless aps at one section
It will not be moved in time.Wherein AP is Access Point abbreviation, and Chinese translation is access points.Wireless aps are then
Wireless access points.
In the case of WIFI terminal opening of device WIFI, you can scan and collect the AP signals of surrounding, regardless of whether encryption,
Whether connect, or even signal intensity is not enough to be shown in wireless signal list.
WIFI is used by user, obtains user profile, the consumption of Third-party payment is used according to user's information
The behaviors such as record are analyzed, and judge user preferences, accurate to identify customer consumption demand.Believed according to user preference information and user
Breath, so as to which the transmitting advertisement information of corresponding entity trade company notice is handed down into user automatically.Wherein preference information refers to user
The commodity number bought is more than predetermined threshold, such as predetermined threshold is set to 2 times.The commodity that then user bought twice are use
The hobby commodity at family.
Alternatively, following steps are also realized when computer program is performed by processor 101：
The type of merchandise and position of entity trade company are stored in advance.
Specifically, beforehand through WIFI smart machines are installed at trade company, obtain merchant type and institute of entity trade company is in place
Confidence ceases.Merchant type includes but is not limited to the types such as food and drink, clothes, snack, underwear.
Alternatively, user profile includes the positional information of user terminal and the communication information of user.Computer program is located
Reason device 101 also realizes following steps when performing：
If user terminal be present, believed according to the communication of the positional information where AP data acquisition user terminals and user
Breath.
Specifically, equipment can get the MAC Address that AP is broadcast out in the case where opening WIFI.According to MAC
Location obtains user terminal position, and the communication information of user, wherein communication information refer to subscriber phone number.According to user
Phone number can obtain the consumer record that user uses Third-party payment.
Alternatively, following steps are also realized when computer program is performed by processor 101：
AP data corresponding to user terminal are uploaded into location server, wherein AP data include MAC Address and signal is strong
Degree；
Location server is obtained according to the positional information where the user terminal that MAC Address and signal intensity calculate.
When it is implemented, equipment in the case where opening WIFI, can get the MAC Address that AP is broadcast out.According to
MAC Address obtains user terminal position, and the communication information of user, wherein communication information refer to subscriber phone number.Root
Consumer record of the user using Third-party payment can be obtained according to subscriber phone number.
With commercial circle AP intensive covering, the increase year by year of commercial circle number of users, the user of online is more and more, location-based service
The positional information of the database of device will be more, form a benign cycle, positional information is more accurate, the motion track of user
Also it is more accurate.
Alternatively, following steps are also realized when computer program is performed by processor 101：
The product type of entity trade company is matched with the preference information of user, obtains the entity trade company of matching；
The position of the entity trade company of matching and the distance of user terminal position are obtained, will be apart from less than predetermined threshold
The transmitting advertisement information of the entity trade company of value is to user terminal.
When it is implemented, when user is reached near trade company, system identification customer location, merchant location meet algorithm nearby
Principle, and judge whether product, service type that user preferences provide with trade company match, so as to by APP that trade company is preferential
Information sending out notice is handed down to user automatically, and favor information can be issued use by trade company by short message if user does not download app
Family.
User receives favor information, matches self-demand, and trade company is found by navigation.
For example, by taking XX commercial circles as an example, the WIFI terminal equipment of substantial amounts of intelligent positioning is installed in XX commercial circles, set by these
Standby data, the intelligent AP data that can capture user, the location track of user is obtained, in conjunction with the Third-party payment of businessman,
A closed loop is formed, obtains user, the mass data of businessman, then the content push of businessman is had in user's hand of demand.
Marketed by near field and precisely pushed so that the commodity exposure of trade company greatly improves, flow increase, while it is big to avoid user from receiving
Amount ground waste advertisements.
The embodiments of the invention provide a kind of non-volatile computer readable storage medium storing program for executing, computer-readable recording medium is deposited
Computer executable instructions are contained, the computer executable instructions are executed by one or more processors, for example, being retouched more than performing
Method and step S100 to step S500 in the Fig. 1 stated.
The above embodiments are merely illustrative of the technical solutions of the present invention, rather than its limitations；Although with reference to the foregoing embodiments
The present invention is described in detail, it will be understood by those within the art that：It still can be to foregoing each implementation
Technical scheme described in example is modified, or carries out equivalent substitution to which part technical characteristic；And these modification or
Replace, the essence of appropriate technical solution is departed from the spirit and scope of various embodiments of the present invention technical scheme.
Claims (10)
- A kind of 1. transmitting advertisement information method, applied to WIFI terminal equipment, it is characterised in that including：Scan and collect the AP data of surrounding, user terminal is judged whether according to AP data；If user terminal be present, user profile is obtained, the consumer record of user is obtained according to user profile, and to consumer record Analyzed, user preference information is obtained according to analysis result；The advertising message of correspondent entity trade company is pushed according to user preference information.
- 2. transmitting advertisement information method according to claim 1, it is characterised in that the AP letters for scanning and collecting surrounding Number, when detecting user terminal, before obtaining user profile, including：The type of merchandise and position of entity trade company are stored in advance.
- 3. transmitting advertisement information method according to claim 2, it is characterised in that the user profile includes user terminal Positional information and user communication information, if described have user terminal, obtain user profile, including：If user terminal be present, according to the positional information and the communication information of user where AP data acquisition user terminals.
- 4. transmitting advertisement information method according to claim 3, it is characterised in that described whole according to AP data acquisitions user Positional information where holding, including：AP data corresponding to user terminal are uploaded into location server, wherein AP data include MAC Address and signal intensity；Location server is obtained according to the positional information where the user terminal that MAC Address and signal intensity calculate.
- 5. transmitting advertisement information method according to claim 4, it is characterised in that described to be pushed according to user preference information The advertising message of corresponding commodity, including：The product type of entity trade company is matched with the preference information of user, obtains the entity trade company of matching；The position of the entity trade company of matching and the distance of user terminal position are obtained, distance is less than predetermined threshold The transmitting advertisement information of entity trade company is to user terminal.
- A kind of 6. transmitting advertisement information device, applied to WIFI terminal equipment, it is characterised in that described device includes：Memory, Processor and the computer program that can be run on the memory and on the processor is stored in, the computer program quilt Following steps are realized during the computing device：Scan and collect the AP data of surrounding, user terminal is judged whether according to AP data；If user terminal be present, user profile is obtained, the consumer record of user is obtained according to user profile, and to consumer record Analyzed, user preference information is obtained according to analysis result；The advertising message of correspondent entity trade company is pushed according to user preference information.
- 7. transmitting advertisement information device according to claim 6, it is characterised in that the computer program is by the processing Device also realizes following steps when performing：The type of merchandise and position of entity trade company are stored in advance.
- 8. transmitting advertisement information device according to claim 7, it is characterised in that the user profile includes user terminal Positional information and user communication information, also realize following steps when the computer program is by the computing device：If user terminal be present, according to the positional information and the communication information of user where AP data acquisition user terminals.
- 9. transmitting advertisement information device according to claim 8, it is characterised in that the computer program is by the processing Device also realizes following steps when performing：AP data corresponding to user terminal are uploaded into location server, wherein AP data include MAC Address and signal intensity；Location server is obtained according to the positional information where the user terminal that MAC Address and signal intensity calculate.
- A kind of 10. non-volatile computer readable storage medium storing program for executing, it is characterised in that the non-volatile computer readable storage medium Matter is stored with computer executable instructions, when the computer executable instructions are executed by one or more processors, may be such that institute State the transmitting advertisement information method described in one or more processors perform claim requirement any one of 1-5.
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| CN108182613A (en) * | 2018-03-21 | 2018-06-19 | 北京望远传媒有限公司 | It is collected based on MAC Address and orients method for pushing with the intelligent advertisement positioned |
| CN108734525A (en) * | 2018-05-30 | 2018-11-02 | 苏州介观软件技术有限公司 | Advertisement delivery system based on user's detection |
| CN108765015A (en) * | 2018-05-30 | 2018-11-06 | 苏州介观软件技术有限公司 | Advertisement accurately jettison system in city |
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| CN112307325A (en) * | 2020-04-13 | 2021-02-02 | 尼尔森网联媒介数据服务有限公司 | Message pushing method and device, storage medium and electronic equipment |
| CN112465572A (en) * | 2021-02-03 | 2021-03-09 | 广州宜推网络科技有限公司 | Advertisement push monitoring system based on big data |
| CN113591503A (en) * | 2021-07-15 | 2021-11-02 | 上海东普信息科技有限公司 | Information providing method, device and equipment based on QR two-dimensional code and storage medium |
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| CN108182613A (en) * | 2018-03-21 | 2018-06-19 | 北京望远传媒有限公司 | It is collected based on MAC Address and orients method for pushing with the intelligent advertisement positioned |
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| CN108765015A (en) * | 2018-05-30 | 2018-11-06 | 苏州介观软件技术有限公司 | Advertisement accurately jettison system in city |
| CN108921590A (en) * | 2018-05-30 | 2018-11-30 | 苏州介观软件技术有限公司 | For the advertisement delivery system in bus |
| CN109002459A (en) * | 2018-05-30 | 2018-12-14 | 珠海市君天电子科技有限公司 | A kind of type of merchandise recognition methods of user preferences and device |
| CN108805626A (en) * | 2018-06-15 | 2018-11-13 | 天津璧合信息技术有限公司 | A kind of data processing method and device |
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| CN109327500A (en) * | 2018-08-02 | 2019-02-12 | 路展（北京）信息科技有限公司 | A kind of network scenarios precision marketing system and method |
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| CN109325807B (en) * | 2018-09-21 | 2022-05-03 | 上海重盟信息技术有限公司 | Data pushing method and device |
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| CN112307325B (en) * | 2020-04-13 | 2023-08-29 | 中科网联数据科技有限公司 | Message pushing method, device, storage medium and electronic equipment |
| CN112036985A (en) * | 2020-09-04 | 2020-12-04 | 烟台冰兔网络科技有限公司 | Marketing system of E-commerce operation |
| CN112465572A (en) * | 2021-02-03 | 2021-03-09 | 广州宜推网络科技有限公司 | Advertisement push monitoring system based on big data |
| CN113591503A (en) * | 2021-07-15 | 2021-11-02 | 上海东普信息科技有限公司 | Information providing method, device and equipment based on QR two-dimensional code and storage medium |
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Application publication date: 20180309 |