CN111275474A - Agricultural commodity marketing method and marketing system - Google Patents
Agricultural commodity marketing method and marketing system Download PDFInfo
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- CN111275474A CN111275474A CN201811476922.4A CN201811476922A CN111275474A CN 111275474 A CN111275474 A CN 111275474A CN 201811476922 A CN201811476922 A CN 201811476922A CN 111275474 A CN111275474 A CN 111275474A
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- 238000000034 method Methods 0.000 title claims abstract description 23
- 238000013507 mapping Methods 0.000 claims abstract description 13
- 230000001960 triggered effect Effects 0.000 claims abstract 4
- 230000000694 effects Effects 0.000 claims description 17
- 238000012545 processing Methods 0.000 claims description 4
- 230000008569 process Effects 0.000 claims description 3
- 238000009792 diffusion process Methods 0.000 abstract description 4
- 239000000575 pesticide Substances 0.000 description 18
- 239000000047 product Substances 0.000 description 10
- 230000003993 interaction Effects 0.000 description 4
- 238000012271 agricultural production Methods 0.000 description 3
- 230000007246 mechanism Effects 0.000 description 3
- 230000008901 benefit Effects 0.000 description 2
- 238000010586 diagram Methods 0.000 description 2
- 238000004519 manufacturing process Methods 0.000 description 2
- 230000004048 modification Effects 0.000 description 2
- 238000012986 modification Methods 0.000 description 2
- 241000531116 Blitum bonus-henricus Species 0.000 description 1
- 235000008645 Chenopodium bonus henricus Nutrition 0.000 description 1
- 239000013065 commercial product Substances 0.000 description 1
- 238000013461 design Methods 0.000 description 1
- 229940079593 drug Drugs 0.000 description 1
- 239000003814 drug Substances 0.000 description 1
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0236—Incentive or reward received by requiring registration or ID from user
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Abstract
The invention discloses a marketing method and a marketing system for agricultural commodities, wherein the marketing system comprises the following components: marketing management server, vendor terminal software and consumer terminal software. The marketing management server establishes a mapping relation between the reward rule and the two-dimension code; after receiving order information triggered by commodity purchase of a user, a server acquires an incentive request uploaded by the user and personal information of the incentive request; and when the second unit identification code is judged to be matched with the first unit identification code and the personal information accords with the reward rule, distributing corresponding rewards to the user. The reward may be physical, cash red envelope or virtual items such as points, virtual coins, etc. and the user may be a seller or a consumer. In the invention, the seller can be encouraged to actively sell the commodity by setting the reward, the specific purchase of the consumer can also be promoted, the association relation is established between the reward and the two-dimension code, the reward can be directly transmitted to the consumer, and the reward is prevented from being intercepted by a selling channel. And the reward flow is simple, the interest is strong, and the diffusion consumption is easy to realize.
Description
Technical Field
The invention relates to the technical field of electronic information, in particular to a commodity marketing method and a commodity marketing system.
Background
The current marketing mode of agricultural commodity is usually manufacturer-channel businessman-retail store-consumer, through distributing layer upon layer, the marketing campaign that agricultural production enterprise invested is difficult to reach the consumer directly, simultaneously because agricultural commodity is of a great variety, the brand is complicated, it is difficult for the consumer to remember the brand of a certain product or a certain type of agricultural commodity. Except for some well-known branded agricultural suppliers that are already well known to the public, or agricultural commodities that are more commonly used.
The final consumers of the agricultural commodities are farmers, the farmers often have low brand awareness on the agricultural commodities, the consumption tendency is mostly based on the recommendation of sales personnel of agricultural stores, the production enterprises have poor control over the final sales conditions of the commodities, and the invested sales promotion gifts are often intercepted by the dealers and cannot really reach the consumers. Meanwhile, the traditional marketing method cannot track the sales progress of the commodity in a certain area and is difficult to evaluate the effectiveness generated by the cost of the marketing campaign.
Therefore, how agricultural production enterprises attract consumers through an accurate digital marketing method and how to realize diffusion consumption by depending on consumption individuals becomes a crucial problem.
Disclosure of Invention
The invention aims to provide a commodity marketing method and a commodity marketing system, which are used for enhancing the interaction relationship between agricultural production enterprises and users, and realizing diffusion consumption based on individual users by relying on a mobile terminal.
In order to achieve the above design object, the present invention provides a merchandise marketing system:
including marketing management server, vendor terminal software (or applet), consumer terminal software (or applet); the marketing management server comprises a mapping relation establishing unit used for establishing a mapping relation between the two-dimension code and the reward rule;
the receiving unit is used for receiving order information of a commodity to be purchased by a user;
the obtaining unit is used for obtaining the reward request uploaded by the user and the personal information of the user after the receiving unit receives the order information of the commodity purchased by the user, wherein the reward request is generated after the user scans the two-dimensional code corresponding to the commodity to be purchased, and the reward request at least comprises the following steps: a second unit identification code;
and the processing unit is used for distributing the reward corresponding to the reward rule to the user when the second unit identification code is determined to be matched with the first unit identification code and the personal information accords with the reward rule.
The invention also provides a marketing method based on the marketing system, which comprises the following steps:
establishing a mapping relation between a two-dimension code and an award rule, wherein the two-dimension code is a two-dimension code corresponding to a commodity, and the two-dimension code at least comprises a first unit identification code;
after receiving order information of a user for purchasing commodities, acquiring an incentive request uploaded by the user and personal information of the user, wherein the incentive request is an incentive request generated after the user scans a two-dimensional code corresponding to the purchased commodities, and the incentive request at least comprises: a second unit identification code;
and when the second unit identification code is determined to be matched with the first unit identification code and the personal information conforms to the reward rule, distributing the reward corresponding to the reward rule to the user.
By the scheme, the invention at least has the following advantages: the user may be a vendor or a consumer. The incentive in campaign rewards may encourage consumers to not only purchase goods, but also encourage sellers to actively sell goods. The method and the system realize the sales promotion of the commodities, establish the existence sense of enterprise brands of commodity manufacturers and shorten the distance between the enterprises and consumers. And the relevance relation between the reward and the two-dimension code is established, so that the reward can reach the consumers directly, and the risk that the gift is intercepted by a sale channel is avoided. Moreover, the reward flow is simple, the interest is strong, the user experience is smooth, and the diffusion consumption is easy to realize.
Drawings
Fig. 1 is a schematic structural diagram of a commodity marketing system according to embodiment 1 of the present invention;
fig. 2 is a schematic structural diagram of a marketing management server according to embodiment 1 of the present invention;
fig. 3 is a schematic flow chart of a commodity marketing method according to embodiment 2 of the present invention.
Detailed Description
The following detailed description of embodiments of the present invention is provided in connection with the accompanying drawings and examples. The following examples are intended to illustrate the invention but are not intended to limit the scope of the invention.
Example 1
Referring to fig. 1: the marketing system of the invention comprises: a marketing management server 11, vendor terminal software (or applet) 12, consumer terminal software (or applet) 13; the marketing management server 11 is mainly applied to the commodity manufacturer side, the vendor terminal software (or applet) 12 is mainly applied to the commodity vendor side, and the consumer terminal software (or applet) 13 is applied to the consumer side.
Referring to fig. 2: the marketing management server 11 includes: a mapping relation establishing unit 111, a receiving unit 112, an obtaining unit 113 and a processing unit 114.
The mapping relation establishing unit 111 is used for establishing a mapping relation between a two-dimensional code and an award rule, wherein the two-dimensional code is a two-dimensional code corresponding to a commodity, and the two-dimensional code at least comprises a first unit identification code;
a receiving unit 112, configured to receive order information of a commodity purchased by a user;
an obtaining unit 113, configured to obtain, after the receiving unit 112 receives the order information of the commodity purchased by the user, an incentive request uploaded by the user and personal information of the user, where the incentive request is an incentive request generated after the user scans a two-dimensional code corresponding to the commodity to be purchased, and the incentive request at least includes: a second unit identification code;
and the processing unit 114 is used for distributing the reward corresponding to the reward rule to the user when the second unit identification code is determined to be matched with the first unit identification code and the personal information accords with the reward rule.
Preferably, the two-dimensional code further includes: a uniform resource locator URL.
Preferably, the reward rules include at least: reward money amount, reward number, reward activity time, reward activity area; the personal information includes: the identity information of the user, the in-place location information of the user and the time for uploading the reward request through the intelligent terminal.
Preferably, the receiving unit 112 is further configured to receive feedback information uploaded by the user, where the feedback information is reward information fed back after the user receives the reward.
Example 2
An embodiment of the present invention provides a commodity marketing method, specifically, as shown in fig. 3, and fig. 3 is a schematic flow chart of a commodity marketing method provided in embodiment 2 of the present invention. In order to better illustrate the method described in the examples of the present invention, the commercial product will be described below by taking the pesticide as an example. The specific reward embodiment is illustrated by taking a red packet as an example. Of course, other merchandise and other types of awards are within the scope of the present invention. The following description of the pesticide and the red packet prize are only for the purpose of better understanding of the technical solution of the present invention by the reader. The method is mainly applied to a commodity marketing management server. Specifically, the method may include:
and step 21, establishing a mapping relation between the two-dimension code and the reward rule.
Specifically, a pesticide manufacturer can establish a pesticide product tracing system by itself or entrust other mechanisms and generate a two-dimensional code corresponding to a pesticide product. The pesticide product tracing system is mainly used for monitoring relevant sales information of transportation, sales and purchase channels of the medicines and the like. The two-dimensional code may adopt a QR code or a DM code. The two-dimensional code can be a two-dimensional code corresponding to a certain product, or a two-dimensional code corresponding to a brand of a manufacturer (it can be understood that the two-dimensional code corresponds to all goods of the manufacturer), and can be specifically limited according to actual conditions. After the two-dimensional code is generated, the two-dimensional code can be printed on a packaging bag of a pesticide product or other positions which can be scanned by a user. The two-dimensional code at least comprises a first unit identification code, the unit identification code is composed of 32 digits, and the 1 st digit is a registration category code of the product pesticide; the 2 nd to 7 th digits are the last six digits of the pesticide registration certificate number of the product; the registration certificate number is less than six digits and can be inquired from a Chinese pesticide information network; bit 8 is the production type; the 9 th to 11 th positions are product specification codes, and enterprises can compile the codes by themselves; the 12 th to 32 th bits are random codes, so that the two-dimensional code has uniqueness. And after the two-dimension code is generated, uploading the two-dimension code to a commodity marketing system, and establishing a mapping relation between the two-dimension code and the reward rule by the system.
Preferably, the two-dimensional code may further include a Uniform Resource Locator (URL).
Preferably, the reward rules may include: reward amount, reward number, reward activity time, reward activity area.
Specifically, the pesticide seller can add pesticide commodity information and user information on the commodity sales interaction platform. The platform is convenient to subsequently push the relevant information to the commodity marketing server for recording and storing. In addition, after the pesticide seller uploads pesticide commodity information and user information on the commodity sales interaction platform, the commodity sales interaction platform generates order information and uploads the order information to the commodity marketing server.
After the commodity marketing server receives the order information, the two situations can be divided.
First, if the rules set in the commodity marketing server scan the consumer payment code for the pesticide seller, the reward mechanism is activated. And then, acquiring the reward request uploaded by the user and the personal information of the user after detecting that the order placing of the consumer is successful.
Second, if the rules set in the product marketing server are to generate order information, the reward mechanism can be activated. Then, after the order information is generated, the reward request uploaded by the user and the personal information of the user are obtained.
The reward request is generated after the user scans the two-dimensional code corresponding to the purchased commodity, and the reward request at least comprises the following steps: the second unit identification code. And the personal information may include: identity information of the user, position information of the user, and time for uploading the reward request through the intelligent terminal.
And 23, when the second unit identification code is determined to be the same as the first unit identification code and the personal information conforms to the reward rule, distributing the reward corresponding to the reward rule to the user.
Specifically, after acquiring the reward request uploaded by the user, the commodity marketing server first judges whether a second unit identification code exists in the request. If so, it is also necessary to determine whether the second unit identification code is associated with the bonus rules. And the judging process is to match the second unit identification code with the first unit identification code, and if the matching is successful, the binding relationship between the second unit identification code and the reward rule is proved. Then, it is also necessary to determine whether the current user meets the condition for drawing the reward. The judging mode can include: and determining whether the time for uploading the reward request by the user is within the reward activity time period, whether the area where the user is located belongs to an activity area, and the like. And the identity information of the uploaded users is mainly used for determining who the users who will receive the rewards are, and the like.
When it is determined that the second unit identification code matches the first unit identification code and the personal information conforms to the reward rule, a reward corresponding to the reward rule may be assigned to the user.
Although it is described herein that the user is assigned a reward corresponding to the reward rule. However, in practice, the reward is acquired in the form of a user drawing a red envelope. And the specific amount of the reward earned may be a random amount or a fixed amount. And the user may be a vendor or a consumer. In one specific example, after a consumer purchases a pesticide at a vendor location, the vendor receives a red envelope by scanning a two-dimensional code on the pesticide package, and activates the consumer's red envelope reward. Then, the consumer can also get the red packet through APP software or applet scanning two-dimensional code on the pesticide wrapping bag.
According to the commodity marketing method provided by the embodiment of the invention, the existence sense of enterprise brands of commodity manufacturers is enhanced, the distance between an enterprise and a consumer is shortened, meanwhile, the benefit of marketing activities can be visually judged, the association relation between the reward and the two-dimensional code is established, the reward can reach the consumer directly, and the risk that the gift is intercepted by a sale channel is avoided. Meanwhile, the reward process is simple, the interestingness is strong, the user experience is smooth, and the spread consumption is easy to spread and realize.
The above embodiments are merely illustrative of the principles of this patent application and its efficacy, and variations or modifications may be made by those skilled in the art. Therefore, the present invention is not limited to the specific embodiments disclosed and described above. Any modification or improvement made without departing from the spirit and scope of the present invention shall fall within the protection scope of the present invention.
Claims (9)
1. A commodity marketing system is characterized by comprising a marketing activity management server, seller terminal software and consumer terminal software;
the marketing activity management server establishes a mapping relation between marketing activity reward rules and the agricultural commodity two-dimensional codes, acquires data sent by the seller terminal software and the consumer terminal software, processes the behavior data, determines rewards corresponding to the behavior data, and feeds the rewards back to the seller terminal software or the consumer terminal software;
the seller terminal software (or the small program) is used for acquiring order information triggered by the sale of commodities by sellers, sending the acquired data to the marketing activity management server and receiving corresponding reward information;
the consumer terminal software (or the small program) is used for collecting order information triggered by the purchase of goods by consumers, sending the collected data to the marketing campaign management server and receiving corresponding reward information.
2. The marketing system of claim 1,
the two-dimensional code is a two-dimensional code corresponding to a commodity, and the two-dimensional code at least comprises a first unit identification code.
3. The marketing system of claim 1,
the marketing activity management server comprises a mapping relation establishing unit which is used for establishing the mapping relation between the two-dimension code and the reward rule;
the receiving unit is used for receiving order information of commodities purchased by a user;
an obtaining unit, configured to obtain, after the receiving unit receives order information of a user for purchasing a commodity, an incentive request uploaded by the user and personal information of the user, where the incentive request is an incentive request generated after the user scans a two-dimensional code corresponding to the commodity to be purchased, and the incentive request at least includes: a second unit identification code;
and the processing unit is used for distributing the reward corresponding to the reward rule to the user when the second unit identification code is judged to be matched with the first unit identification code, the matching comprises the complete same or the matching of the corresponding mapping relation, and the personal information accords with the reward rule.
4. The marketing system of claim 1,
the reward rules include at least: reward the time of the activity, reward the activity area, reward the kind, reward the number; the personal information includes at least: identity information of the user, geographical location information of the user, time when the user uploads the reward request through vendor terminal software or consumer terminal software.
5. The marketing system of any of claims 1-3,
the receiving unit is further configured to receive feedback information uploaded by the user, where the feedback information is information fed back after the user receives the reward.
6. The marketing system of claim 1, wherein the two-dimensional code further comprises: a uniform resource locator URL.
7. A method of marketing a commodity, comprising:
when a marketing activity management server receives order information triggered by commodity purchase of a user, acquiring an incentive request uploaded by the user and personal information of the user, wherein the incentive request is an incentive request generated after the user scans a two-dimensional code corresponding to the commodity purchase, and the incentive request at least comprises: the second unit identification code.
8. The marketing method of claim 7,
when it is determined that the second unit identification code matches the first unit identification code and the personal information conforms to the reward rule, after a reward corresponding to the reward rule is distributed to the user, the method further includes:
and receiving feedback information uploaded by the user, wherein the feedback information is the information fed back after the user receives the reward.
9. The marketing method of claim 7,
the reward rules include at least: reward the time of the activity, reward the activity area, reward the kind, reward the number; the personal information includes: identity information of the user, geographic location information of the user, time of uploading the reward request through vendor terminal software or consumer terminal software.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201811476922.4A CN111275474A (en) | 2018-12-05 | 2018-12-05 | Agricultural commodity marketing method and marketing system |
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| CN201811476922.4A CN111275474A (en) | 2018-12-05 | 2018-12-05 | Agricultural commodity marketing method and marketing system |
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Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111885121A (en) * | 2020-07-02 | 2020-11-03 | 广东菜丁科技集团有限公司 | Agricultural product storage and transportation method based on Internet of things |
| CN112150198A (en) * | 2020-09-21 | 2020-12-29 | 深圳市丰巢网络技术有限公司 | Marketing cabinet using method, marketing cabinet using system, server and storage medium |
| CN112418927A (en) * | 2020-11-19 | 2021-02-26 | 北京顺达同行科技有限公司 | Discount information recommendation method and device, computer equipment and storage medium |
| CN112907316A (en) * | 2021-01-20 | 2021-06-04 | 长沙市到家悠享网络科技有限公司 | Ordering information processing method, ordering information processing device and storage medium |
| CN113506122A (en) * | 2021-05-10 | 2021-10-15 | 成都特来电新能源有限公司 | Task system and task rewarding method for charging new energy automobile |
| CN113610544A (en) * | 2021-08-09 | 2021-11-05 | 都建彬 | Network video merchant sale system |
| CN113657919A (en) * | 2021-06-30 | 2021-11-16 | 中国邮电器材集团有限公司 | Reward issuing method and device |
| CN113762541A (en) * | 2021-08-18 | 2021-12-07 | 四川科库科技有限公司 | Pesticide packing waste recycling supervisory systems |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN111885121A (en) * | 2020-07-02 | 2020-11-03 | 广东菜丁科技集团有限公司 | Agricultural product storage and transportation method based on Internet of things |
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| CN113657919A (en) * | 2021-06-30 | 2021-11-16 | 中国邮电器材集团有限公司 | Reward issuing method and device |
| CN113610544A (en) * | 2021-08-09 | 2021-11-05 | 都建彬 | Network video merchant sale system |
| CN113762541A (en) * | 2021-08-18 | 2021-12-07 | 四川科库科技有限公司 | Pesticide packing waste recycling supervisory systems |
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Application publication date: 20200612 |