CN109299980A - A kind of method and server for carrying marketing award based on pesticide two dimensional code - Google Patents
A kind of method and server for carrying marketing award based on pesticide two dimensional code Download PDFInfo
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- CN109299980A CN109299980A CN201811082726.9A CN201811082726A CN109299980A CN 109299980 A CN109299980 A CN 109299980A CN 201811082726 A CN201811082726 A CN 201811082726A CN 109299980 A CN109299980 A CN 109299980A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0214—Referral reward systems
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
- G06K17/00—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations
- G06K17/0022—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisious for transferring data to distant stations, e.g. from a sensing device
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/018—Certifying business or products
Abstract
The invention discloses a kind of methods and server that marketing award is carried based on pesticide two dimensional code, this method comprises: establishing the mapping relations between two dimensional code and reward rule；Obtain the personal information of rewards request and user that user is uploaded by intelligent terminal；When determining that second unit cognizance code is identical with first unit cognizance code, and when personal information meets reward rule, is distributed for user and reward regular corresponding reward.User can be retailer and be also possible to consumer.By the above-mentioned means, may be implemented to pesticide promote while, establish the brand names of pesticide producing manufacturer there are senses, further the distance between enterprise and consumer.And reward through consumer, the risk for avoiding present from being retained by dealer.Award process is simple, and interest is strong, and user experience is smooth.Pesticide producing quotient can easily obtain terminal consumption data, greatly improve the science of enterprise marketing decision, while effectively prevent the generation of falsifying behavior.
Description
Technical field
The present invention relates to technical field of data processing, and in particular to a kind of side that marketing award is carried based on pesticide two dimensional code
Method and server.
Background technique
Currently, although medicine marketing has evolved to marketing and the various modes such as marketing under line on line.But due to drug
Type it is various, drug brand is many and diverse, is still difficult that consumer is allowed to remember a certain product or the brand of certain similar drug.Unless
It is those more commonly used drugs of famous brand manufacturer of drugs or people known to the public.
It is even more so for pesticide.Pesticide is typically all that peasant is required, most peasants for pesticide not
There is the cognition of a system, will not more have excessive concern to drug variety or brand.Pesticide producing enterprise is if it is desired to will be certainly
The marketing that oneself Pesticidal products carry out system is then relatively difficult.
So, there is sense in the brand names for how enhancing pesticide producing quotient, the enterprise that furthers then becomes at a distance from consumer
Technical problems to be solved in this application.
Summary of the invention
The embodiment of the present invention is designed to provide a kind of method and service that marketing award is carried based on pesticide two dimensional code
Device, to solve the problem of the brand names of existing pesticide producing quotient, in the presence of feeling between low business and consumer, there are distance perceptions.
To achieve the above object, the embodiment of the present invention provides a kind of method for carrying marketing award based on pesticide two dimensional code,
This method comprises:
Establish two dimensional code and reward rule between mapping relations, wherein two dimensional code be two dimensional code corresponding with pesticide, two
It ties up and includes at least first unit cognizance code in code；
Obtain the personal information of rewards request and user that user is uploaded by intelligent terminal, wherein rewards request is to use
The rewards request generated after family scanning two dimensional code corresponding with the pesticide to be bought, include at least in rewards request: second singly
First cognizance code；
When determining that second unit cognizance code is identical with first unit cognizance code, and personal information meets reward rule
When, for user's distribution reward corresponding with reward rule.
The embodiment of the present invention has the advantages that user can be retailer and be also possible to consumer.With activity reward
Mode encourages consumer to buy pesticide.It can also encourage the sale pesticide that retailer is positive.To realize pesticide is promoted it is same
When, establish the brand names of pesticide producing manufacturer there are senses, further the distance between enterprise and consumer.And will reward with
Two dimensional code establishes incidence relation, can make to reward through consumer, the risk for avoiding present from being retained by dealer.Moreover, reward
Process is simple, and interest is strong, and user experience is smooth.Pesticide producing quotient can easily obtain terminal consumption data, greatly improve
The science of enterprise marketing decision, while effectivelying prevent the generation of falsifying behavior.
To achieve the above object, the embodiment of the present invention provides a kind of server, which includes:
Mapping relations establish unit, the mapping relations for establishing between two dimensional code and reward rule, and wherein two dimensional code is
Two dimensional code corresponding with pesticide includes at least first unit cognizance code in two dimensional code；
Acquiring unit, for obtaining the personal information of rewards request and user that user is uploaded by intelligent terminal, wherein
Rewards request is the rewards request generated after scanning input two dimensional code corresponding with the pesticide to be bought, in rewards request at least
It include: second unit cognizance code；
Processing unit determines that second unit cognizance code is identical with first unit cognizance code for working as, and personal information
When meeting reward rule, for user's distribution reward corresponding with reward rule.
The embodiment of the present invention has the advantages that user can be retailer and be also possible to consumer.With activity reward
Mode encourages consumer to buy pesticide.It can also encourage the sale pesticide that retailer is positive.To realize pesticide is promoted it is same
When, establish the brand names of pesticide producing manufacturer there are senses, further the distance between enterprise and consumer.And will reward with
Two dimensional code establishes incidence relation, can make to reward through consumer, the risk for avoiding present from being retained by dealer.Moreover, reward
Process is simple, and interest is strong, and user experience is smooth.Pesticide producing quotient can easily obtain terminal consumption data, greatly improve
The science of enterprise marketing decision, while effectivelying prevent the generation of falsifying behavior.
Detailed description of the invention
Fig. 1 is a kind of method flow signal that marketing award is carried based on pesticide two dimensional code that the embodiment of the present invention 1 provides
Figure；
Fig. 2 is a kind of server architecture schematic diagram that the embodiment of the present invention 2 provides.
Specific embodiment
The following examples are used to illustrate the present invention, but are not intended to limit the scope of the present invention..
Embodiment 1
The embodiment of the invention provides a kind of method for carrying marketing award based on pesticide two dimensional code, it is specific as shown in Figure 1,
Fig. 1 is a kind of method flow schematic diagram that marketing award is carried based on pesticide two dimensional code that the embodiment of the present invention 1 provides.In order to more
The good method for illustrating the embodiment of the present invention and being introduced, hereinafter, specific reward embodiment mode is then in red packet mode as an example
It is illustrated.Certainly, other award methods are all in invention which is intended to be protected.Hereinafter said in the form of red packet reward
It is bright to be used for the purpose of reader being allowed to better understand technical solution of the present invention.This method is mainly used in a kind of pesticide marketing system
System.The system can be divided into: pesticide marketing management server, pesticide sale interaction platform and APP software (or small routine etc.).
Pesticide marketing management server is mainly used in the raw manufacturer side of pesticide, and pesticide sale interaction platform is mainly used in pesticide sale
Quotient side, and APP software (or small routine etc.) is then applied to consumer side.Specifically, this method may include:
Step 110, the mapping relations between two dimensional code and reward rule are established.
Specifically, pesticide producing quotient voluntarily or can entrust other mechanisms to establish Pesticidal products traceability system, and generate
Two dimensional code corresponding with Pesticidal products.Pesticidal products traceability system is mainly used for monitoring the transport of drug, sale and purchase canal
The correlation sales information such as road.Two dimensional code can use QR code or DM code.It is one two corresponding that two dimensional code can be a certain product
Tie up code perhaps the corresponding two dimensional code of certain a kind of product or a two dimensional code corresponding with raw factory's pesticide brand (it is understood that
All Pesticidal products of the manufacturer are corresponded to for the two dimensional code), it can specifically limit according to the actual situation.After two dimensional code generates,
It can be printed in the packaging bag of Pesticidal products, or being printed on other can be on the medium of scanning input.And in two dimensional code
It at least may include the first identified in units code, identified in units code is made of 32 Arabic numerals, and the 1st is the product agriculture
Medicine registers class code；2-7 rear six bit digitals for product agriculture chemical registration card number；Registration card number is less than six bit digitals
, it can be inquired from Chinese pesticide Information Network；8th is production type；9-11 are product specification code, and enterprise voluntarily works out；
12-32 are random code, and therefore, two dimensional code has uniqueness.After generating two dimensional code, it is uploaded to pesticide marketing service device, by
Server establishes the mapping relations between two dimensional code and reward rule.
It optionally, can also include uniform resource locator (Uniform Resource Locator, abbreviation in two dimensional code
URL)。
Optionally, reward rule may include: amount of money award, reward number, reward the activity time, reward zone of action,
Condition is got in reward and user gets the greatest measure of reward number.
Step 120, the personal information of rewards request and user that user is uploaded by intelligent terminal is obtained.
Specifically, pesticide retailer can sell interaction platform addition pesticide merchandise news and user information in pesticide.Just
It relevant information is pushed into pesticide marketing management server is recorded and is saved in platform is subsequent.In addition, pesticide retailer exists
After pesticide sells interaction platform upload pesticide information and user information, pesticide sells interaction platform and generates order information, and will order
Single information is uploaded to pesticide marketing management server.
After pesticide marketing management server receives order information, two kinds of situations can be divided into.
The first, if the rule set in pesticide marketing management server scans consumer's payment code as pesticide retailer
Afterwards, reward mechanism is activated.So, then the reward that user is uploaded by intelligent terminal is obtained after detecting consumer's successful payment
The personal information of request and user.
Second, if the rule set in pesticide marketing management server is can activate reward after generating order information
Mechanism.So, after generating order information, the personal letter of rewards request and user that user is uploaded by intelligent terminal is just obtained
Breath.
Wherein, rewards request is the rewards request generated after scanning input two dimensional code corresponding with pesticide to be bought, is rewarded
It is included at least in request: second unit cognizance code.And personal information may include: the position of the identity information of user, user
Information, the time that rewards request is uploaded by intelligent terminal.
In another implementation, if user is retailer, then it can not have to order uploaded information, but can
After directly utilizing the intelligent terminal of oneself to scan two dimensional code corresponding with pesticide, so that it may activate reward mechanism.Pesticide marketing
Management server directly receives the personal information of rewards request and user that user is uploaded by intelligent terminal.
Step 130, identical with first unit cognizance code when determining second unit cognizance code, and personal information meets prize
When encouraging rule, for user's distribution reward corresponding with reward rule.
Specifically, pesticide marketing management server is after getting the rewards request that user is uploaded by intelligent terminal, meeting
It first determines whether in request with the presence or absence of second unit cognizance code.If there is, it is also necessary to judge that second unit cognizance code is
There are binding relationships for no and reward rule.And the process judged is exactly by second unit cognizance code and first unit cognizance code
It is matched, proves that there are binding relationships between second unit cognizance code and reward rule if successful match.Then, also
Need to judge whether current user meets the condition for getting reward.The mode of judgement may include: that determining user passes through intelligence
Terminal uploads the time of rewards request whether in reward active period, and whether the area where user belongs to zone of action,
Whether the number that user gets reward reaches maximum value etc..And the identity information of upload user, it is mainly used for determining i.e. high-ranking military officer
Whose etc. takes the user of reward is.
When determining that second unit cognizance code is identical with first unit cognizance code, and personal information meets reward rule
When, then it can be user's distribution reward corresponding with reward rule.
Although said herein is for user's distribution reward corresponding with reward rule.Concrete embodiment can pass through use in form
The form that red packet is got at family obtains reward.And the amount of money award specifically got can be the random amount of money or Flat Amount.And it uses
Family can be retailer and be also possible to consumer.In a specific example, when consumer buys pesticide in retailer here
Afterwards, after retailer gets red packet by the two dimensional code on scanning packing bag for agricultural chemical, the red packet of consumer is activated to reward.Then,
Consumer again may be by the two dimensional code on APP software or small routine scanning packing bag for agricultural chemical to get red packet.
Optionally, can also to include: the reception use after user distribution and the regular corresponding reward of the reward
The feedback information that family is uploaded by intelligent terminal, the feedback information are that the user gets the reward letter fed back after the reward
Breath.Wherein, feedback information is exactly user has got how many reward, the user name got, area etc. relevant information.
It is further alternative, after receiving the feedback information that user is uploaded by terminal, can also include: according to
The feedback information that family is uploaded by intelligent terminal, the current marketing state of analysis pesticide.
Specifically, the feedback information that user is uploaded by intelligent terminal, practical is exactly the purchase situation of consumer, because disappearing
Reward red packet can be just got after expense person's purchase.And the number for getting reward red packet is more, illustrates that the people of consumer's purchase pesticide gets over
It is more.So, the current marketing state of pesticide is necessarily in the fast-selling stage, and marketing effectiveness will be obvious.
A kind of method for carrying marketing award based on pesticide two dimensional code provided in an embodiment of the present invention, user can be sale
Quotient is also possible to consumer.Consumer is encouraged to buy pesticide in a manner of activity reward.Retailer can also be encouraged energetically to sell
Sell pesticide.While promotion to realize to pesticide, establish pesticide producing manufacturer brand names there are sense, further enterprise with
The distance between consumer.And reward is established into incidence relation with two dimensional code, it can make to reward through consumer, avoid present quilt
The risk of Sales Channel retention.Moreover, award process is simple, interest is strong, and user experience is smooth.Pesticide producing quotient can be convenient
Ground obtains terminal consumption data, greatly improves the science of enterprise marketing decision, while effectivelying prevent the generation of falsifying behavior.
Embodiment 2
Corresponding with above-described embodiment 1, the embodiment of the present invention 2 additionally provides a kind of server.The server includes: to reflect
The relationship of penetrating establishes unit 201, acquiring unit 202 and processing unit 203.
Mapping relations establish unit 201, the mapping relations for establishing between two dimensional code and reward rule, wherein two dimensional code
For two dimensional code corresponding with pesticide, first unit cognizance code is included at least in two dimensional code；
Acquiring unit 202, for obtaining the personal information of rewards request and user that user is uploaded by intelligent terminal,
In, rewards request is the rewards request generated after scanning input two dimensional code corresponding with the pesticide to be bought, in rewards request
It includes at least: second unit cognizance code；
Processing unit 203 determines that second unit cognizance code is identical with first unit cognizance code for working as, and personal letter
When breath meets reward rule, for user's distribution reward corresponding with reward rule.
Optionally, in two dimensional code further include: uniform resource position mark URL.
Optionally, reward rule include at least: amount of money award, reward number, reward the activity time, reward zone of action,
Condition is got in reward, user gets reward number limitation；Personal information include: the identity information of user, user location information,
The time of rewards request is uploaded by intelligent terminal.
Optionally, which can also include: receiving unit 204, be used for, and reception user is uploaded anti-by intelligent terminal
Feedforward information, feedback information are that user gets the incentive message fed back after reward.
Optionally, which can also include: analytical unit 205, the feedback information for being uploaded according to intelligent terminal,
Analyze the current marketing state of pesticide.
Function performed by each component has been done in above-described embodiment 1 in detail in server provided in an embodiment of the present invention
Thin introduction, therefore be not described in detail here.
A kind of server provided in an embodiment of the present invention, user can be retailer and be also possible to consumer.With activity prize
The mode encouraged encourages consumer to buy pesticide.It can also encourage the sale pesticide that retailer is positive.Pesticide is promoted to realize
While, establish pesticide producing manufacturer brand names there are senses, further the distance between enterprise and consumer.And it will reward
Incidence relation is established with two dimensional code, can make to reward through consumer, the risk for avoiding present from being retained by Sales Channel.Moreover,
Award process is simple, and interest is strong, and user experience is smooth.Pesticide producing quotient can easily obtain terminal consumption data, significantly
The science of enterprise marketing decision is improved, while effectivelying prevent the generation of falsifying behavior.
Although above having used general explanation and specific embodiment, the present invention is described in detail, at this
On the basis of invention, it can be made some modifications or improvements, this will be apparent to those skilled in the art.Therefore,
These modifications or improvements without departing from theon the basis of the spirit of the present invention are fallen within the scope of the claimed invention.
Claims (10)
1. a kind of method for carrying marketing award based on pesticide two dimensional code, which is characterized in that the described method includes:
The mapping relations between two dimensional code and reward rule are established, wherein the two dimensional code is two dimensional code corresponding with pesticide, institute
It states and includes at least first unit cognizance code in two dimensional code；
Obtain the personal information of rewards request and the user that user is uploaded by intelligent terminal, wherein the rewards request
For the rewards request generated after scanning input two dimensional code corresponding with pesticide to be bought, at least wrapped in the rewards request
It includes: second unit cognizance code；
It is identical with the first unit cognizance code when determining the second unit cognizance code, and the personal information meets institute
When stating reward rule, for user distribution reward corresponding with the reward rule.
2. the method according to claim 1, wherein in the two dimensional code further include: uniform resource locator
URL。
3. the method according to claim 1, wherein the reward rule includes at least: amount of money award, reward
Number, the reward activity time, reward zone of action, condition is got in reward and user gets the greatest measure of reward number；It is described
Personal information includes: the identity information of user, the location information of user, by the time of intelligent terminal upload rewards request.
4. method according to claim 1-3, which is characterized in that described when the determining second unit identifies generation
Code is identical with the first unit cognizance code, and the personal information meet the reward it is regular when, be user distribution
After reward corresponding with the reward rule, the method also includes:
The feedback information that the user is uploaded by intelligent terminal is received, the feedback information is that the user gets the reward
The incentive message fed back afterwards.
5. according to the method described in claim 4, it is characterized in that, it is described receive the user uploaded by intelligent terminal it is anti-
After feedforward information, the method also includes:
According to the feedback information that the user is uploaded by intelligent terminal, the current marketing state of pesticide is analyzed.
6. a kind of server, which is characterized in that the server includes:
Mapping relations establish unit, the mapping relations for establishing between two dimensional code and reward rule, wherein the two dimensional code is
Two dimensional code corresponding with pesticide includes at least first unit cognizance code in the two dimensional code；
Acquiring unit, for obtaining the personal information of rewards request and the user that user is uploaded by intelligent terminal, wherein
The rewards request is the rewards request that generates after scanning input two dimensional code corresponding with pesticide to be bought, and the reward is asked
It is included at least in asking: second unit cognizance code；
Processing unit determines that the second unit cognizance code and the first unit cognizance code are identical and described for working as
When personal information meets the reward rule, for user distribution and the regular corresponding reward of the reward.
7. server according to claim 6, which is characterized in that in the two dimensional code further include: uniform resource locator
URL。
8. server according to claim 6, which is characterized in that the reward rule includes at least: amount of money award, reward
Number, the reward activity time, reward zone of action, condition is got in reward and user gets the greatest measure of reward number；Institute
Stating personal information includes: the identity information of user, the location information of user, by the time of intelligent terminal upload rewards request.
9. according to the described in any item servers of claim 5-7, which is characterized in that the server further include: receiving unit,
The feedback information uploaded for receiving the user by intelligent terminal, the feedback information are that the user gets the reward
The incentive message fed back afterwards.
10. server according to claim 9, which is characterized in that the server further include: analytical unit is used for root
According to the feedback information that the user is uploaded by intelligent terminal, the current marketing state of pesticide is analyzed.
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