CN105654320A - Two-dimensional code-based data analysis anti-counterfeiting traceability marketing management method and system - Google Patents
Two-dimensional code-based data analysis anti-counterfeiting traceability marketing management method and system Download PDFInfo
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Abstract
The invention provides a two-dimensional code-based data analysis anti-counterfeiting traceability marketing management method and system. After a two-dimensional code of a product is scanned, whether the two-dimensional code of the product is scanned for the first time or not can be judged; when the judgment result is negative, a consumer can be reminded that the product can be a counterfeited product; and the consumer can conveniently and accurately know the authenticity of the purchased product. A point exchange platform, an awarding platform, a game platform, a big data platform, an O2O mall and logistics platform and a wechat public account are also constructed. After the consumer purchases the product, the consumer is stimulated employing anti-counterfeiting tracing as an entry in manners of presenting points, participating in game raffling and the like; the consumer interacts with an enterprise, so that the viscosity of the consumer is strengthened; the loyalty index is improved; the range of the consumer group is expanded; when the consumer participates in interaction, the system collects large data of the consumer, carries out data mining and analysis, provides a big data support for the enterprise, draws a portrait of the consumer, and carries out accurate precision marketing and secondary product marketing.
Description
One, technical field
The invention belongs to informationization technology field, be specifically related to a kind of false proof platform of tracing to the source, integration platform based on Quick Response Code, take outPrize platform, gaming platform, large data platform, O2O store and logistics platform, micro-official website, micro-letter public's number platform construction.
Two, background technology
Existing popular Quick Response Code platform is only applicable to consumer bought commodity is carried out to a basic understanding, and consumer cannot pass throughSweep Quick Response Code and differentiate the true and false of the commodity of purchasing. Because now popular Quick Response Code platform feature is single, only do product introduction simultaneously. CauseMake consumer and business interaction lack easy mode, also gather consumer's related data to enterprise simultaneously and bring certain difficulty, fromAnd cause enterprise cannot carry out consumer representation, and can not provide data supporting for precision marketing, can not help enterprise to carry out productSecondary marketing.
Three, summary of the invention
The technical problem that the present invention will solve is in prior art, and consumer cannot be scanned Quick Response Code and differentiate the true of the commodity of purchasingPseudo-.
Another technical problem that the present invention will solve is that Quick Response Code platform of the prior art can only products Presentation, function singleness.
For solving the problems of the technologies described above, the invention provides following technical scheme:
The false proof marketing management method of tracing to the source of data analysis based on Quick Response Code, comprises the steps:
Scanning product Quick Response Code;
Judge whether described product Quick Response Code is scanned first;
If provide guide consumption, person enters the information of interactive model;
Otherwise remind, described product may be counterfeit and shoddy goods.
Based on same inventive concept, the present invention also provides a kind of data analysis based on Quick Response Code the false proof marketing management system of tracing to the source, bagDraw together:
Micro-letter public platform, for scanning product Quick Response Code;
The false proof platform of tracing to the source, for judging whether described product Quick Response Code is scanned first, and person enters mutually if provide guide consumptionThe information of moving platform, otherwise remind, described product may be counterfeit and shoddy goods.
Technique scheme of the present invention compared with prior art, at least has following beneficial effect:
(1) the false proof marketing management method and system of tracing to the source of the data analysis based on Quick Response Code of the present invention, when scanning product twoAfter dimension code, can whether product Quick Response Code be scanned and be judged first, when judged result can remind consumer to produce while being noProduct may be counterfeit and shoddy goods, and consumer can be known the true and false of bought commodity easily and accurately.
(2) the false proof marketing management method and system of tracing to the source of the data analysis based on Quick Response Code of the present invention, have also built integrationPlatform, prize platform, gaming platform, large data platform, O2O store and logistics platform, micro-letter public number. Purchase consumerBuy after product, trace to the source as entrance taking false proof, utilize give integration, provide gift, send red packet with charge free, the modes such as prize drawing attend a gameStimulate consumer, impel consumer and enterprise to carry out interaction, strengthened consumer's stickiness, improve loyalty, and expand consumptionColony's scope, consumer participate in interactive in, large data of system acquisition consumer, and carry out data mining and analysis, forEnterprise provides large data supporting, solve for enterprise cannot improve consumer's stickiness, cannot be for consumer representation, cannot carry out preciselyA difficult problem for marketing and the marketing of product secondary.
Four, brief description of the drawings
Fig. 1 is the flow chart of the false proof marketing management method of tracing to the source of data analysis based on Quick Response Code described in one embodiment of the invention;
Fig. 2 is the flow chart of the false proof marketing management method of tracing to the source of data analysis based on Quick Response Code described in another embodiment of the present invention;
Fig. 3 is the theory diagram of the false proof marketing management system of tracing to the source of data analysis based on Quick Response Code described in one embodiment of the invention;
Fig. 4 is the business of an embodiment of the false proof marketing management system of tracing to the source of the data analysis based on Quick Response Code shown in Fig. 3 of the present inventionFlow chart.
Five, detailed description of the invention
The false proof marketing management method and system of tracing to the source of data analysis based on Quick Response Code of the present invention, can be for to product truePuppet is differentiated, because the present invention realizes based on Quick Response Code, is therefore appreciated that product mentioned in the present invention is allBe set up the product of Quick Response Code. In the applied product of the present invention, it has been the unique body of each unique productionPart ID, and this unique identity ID is corresponding with unique Quick Response Code, and after a certain Quick Response Code is by barcode scanning, corresponding ID lost efficacy,The product of pointing out this purchase of consumer after this ID is repeated barcode scanning may be fake products. And said method of the present invention and systemCan be applied in common mobile terminal such as smart mobile phone, IPAD etc. Taking smart mobile phone as example, in it, be provided with and energyEnough realize Quick Response Code and scan relevant application, for example micro-letter, can utilize sweeping in micro-letter to sweep function to the Quick Response Code on productLabel carries out scanning recognition. More than the simple introduction that the applied environment of method and system provided by the invention is carried out, below knotClosing drawings and Examples is elaborated to the solution of the present invention.
Embodiment 1
The present embodiment provides a kind of data analysis based on Quick Response Code the false proof marketing management method of tracing to the source, and as shown in Figure 1, comprises as followsStep:
S1: scanning product Quick Response Code. The corresponding unique ID of each product, and Quick Response Code corresponding to each unique ID. GeneratingIn the process of Quick Response Code, can be by the id information of product, and other information exchanges of product cross coded system and are included, for exampleClassification, the place of production etc. under company information, product.
S2: judge whether described product Quick Response Code is scanned first, if enter step S3, otherwise enter step S4. Due toEach Quick Response Code and product are one-to-one correspondences only, and therefore when consumer has bought after a certain product, this consumer is to producingWhen product Quick Response Code scans, ought to be to scan first, after having scanned, prove that this product was purchased, so this twoThe corresponding id information of dimension code just can lose efficacy, even if again scan this identical Quick Response Code, can not accurately draw and this productThe id information that product are corresponding or product information. If therefore Quick Response Code is not to scan first, it is fake and forged that this product is likelyProduct, has usurped the 2 D code information of certified products. And Quick Response Code is to illustrate in situation about scanning first that this product is certified products.
S3: the information that the person that provides guide consumption enters interactive model.
S4: remind the described product may be for counterfeit and shoddy goods.
The such scheme that adopts the present embodiment, consumer can be known the true and false of bought commodity easily and accurately.
The information that guide consumption person in the present embodiment step S3 is entered to interactive model below, is elaborated. As figureShown in 2, the interactive model providing in the present embodiment include but not limited to product information browse mode, similar products recommend pattern,Get/consumption mode of integration, lottery mode, game mode, it should be noted that, above-mentioned several interactive models can be both singleSolely offering consumer, can be also mutually after combination, to select for consumer arbitrarily. Below each interactive model is saidBright.
Described product information browse mode: enter after this pattern, can go to official's webpage of described product, by described product in detailInformation offers consumer. For example, the link of micro-official website of product can be crossed to coding staff as the information exchange associated with product IDsFormula is contained in Quick Response Code, when after scanning Quick Response Code decoding, can enter the interface, micro-official website of this product, displaying company information,Promotion, brand show, product introduction etc., increase the degree of recognition of consumer to enterprise, brand, product.
Described similar products are recommended pattern, enter after this pattern, can by O2O store with similarly other products of described productDetails are recommended consumer. O2O store be taking based on micro-letter social activity as basis, the appreciation in the micro-shop of mobile Internet is providedO2O product and system scheme, taking electric business's platform as instrument activate conventional industries " internet+" emerging business model andIndustry situation, forms the line lower interactive marketing of reaching the standard grade. The present embodiment mates with O2O store similar products according to consumer's barcode scanning product,Guide consumption person goes to the relieved purchase certified products in O2O store, to the drainage of O2O store.
Preferably, enter after described similar products recommendation pattern, also comprise the steps:
Obtain consumer's positional information, this step can be passed through the built-in locating module automatic acquisition of mobile terminal, also can be by consumerThe manually position at the own place of input.
Based on described consumer's positional information, by the famous-brand and high-quality product of the StoreFront closing on described consumer's positional information in O2O storeThe details of product are recommended consumer. Consumer buys after the product in the O2O store of recommendation, and track record consumer purchaseThe logistics information of the product of buying.
Get/consumption mode of described integration, can carry out following steps after entering this pattern: scan described Quick Response Code and get integration; With/Or, finish the work and get integration; And/or total mark of consumption is to exchange commodity. For some commodity, in order to realize and to consumePerson is better interactive, when generating Quick Response Code, has just configured barcode scanning and send the activity of integration in Quick Response Code. And when consumer's utilizationMobile scanning terminal after Quick Response Code, can automatic-prompting as the information of " getting integration to integration platform ", move according to consumerThe relevant informations such as micro-letter that IP address, consumer's barcode scanning of moving terminal are associated, can go to integration platform, are inputted by consumerAfter authorization information or authorization message, associated quad can be accumulate to consumer's personal account. Correspondingly, a lot of businessmans also allDesigned the integration store of oneself, in integration store, consumer can utilize integration to consume to exchange needed product, thisPlanting consumption pattern can be pure integration consumption, also can adopt the consumption pattern of currency and integration collocation. And in order to impel consumerCan pay close attention to the product of businessman, also can, for consumer provides task, if consumer finishes the work, give integration, for example, signTo getting integration, the public number etc. who improve personal information, pays close attention to businessman can get integration etc.
After entering described lottery mode, can carry out following steps: scan described Quick Response Code and get prize; And/or total mark of consumption is to enterRow prize drawing. Barcode scanning product may be pre-configured barcode scanning open the information of prize drawing, after consumer is scanned product Quick Response Code, can enterEnter the interface of prize drawing, consumer can select certainly, authorizes, and uses the IP address information of mobile terminal with consumer's barcode scanningOr barcode scanning, is believed as authentication using the authorization message of consumer's input etc. as consumer's information of getting the winning number in a bond by the account information of micro-letter etc.Breath, can add up prize to consumer's personal account according to this two category information. Consumer can be obtained and be opened by barcode scanningPrize, simultaneously can consumer in the time of integral mode, by themes such as " integration win Grand Prixs ", guide consumption person enters prize drawing mouldFormula, is used the mode that consumes integration to draw a lottery. And in the time that consumer does not draw prize, enter similar products and recommend pattern, canTo in O2O store, recommend consumer with the details of similar other products of described prize.
Enter after described game mode, can complete game and get integration. Consumer, in the time of integral mode, can pass through " play games and earnIntegration " etc. theme, guide consumption person enters game mode and plays games, by certain game rank earning integration, as power-assistedGame, test class game etc.
Preferably, the method providing in the present embodiment also comprises the steps:
S5: the operating data that records consumer and enter interactive model, and obtain this consumer's consumption data according to described operating data,Described consumption data comprises consumer's liveness, consumer's class-of-service, movable marketing effectiveness, production marketing trend.
Trace to the source by providing false proof to consumer, prize drawing, prize, accumulated point exchanging, integration are drawn a lottery, play games, enterprise and productThe business service such as information display, O2O shopping, logistics status tracking, buy after product consumer, trace to the source as entrance taking false proof,Utilization is given integration, provides gift, is sent red packet with charge free, the modes such as prize drawing that attend a game stimulate consumer, and impel consumer and enterpriseCarry out interaction, strengthened consumer's stickiness, improve loyalty, and expand consumer group's scope, participate in interactive consumerMeanwhile, the large data of system acquisition consumer, and carry out data mining and analysis, for enterprise provides large data supporting, solve as enterpriseIndustry cannot improve consumer's stickiness, cannot be for consumer representation, cannot carry out the difficult problem that precision marketing and product secondary are marketed.
Embodiment 2
The present embodiment provides a kind of data analysis based on Quick Response Code the false proof marketing management system of tracing to the source, and as shown in Figure 3, comprising:
Micro-letter public platform 1, for scanning product Quick Response Code. The corresponding unique ID of each product, and each unique ID correspondence is onlyOne Quick Response Code. Generating in the process of Quick Response Code, can be by the id information of product, and other information exchanges of product are crossed codingMode is included, such as, under company information, product classification, the place of production etc. As the unified entrance of whole platform, provide clothesBusiness comprises: false proofly trace to the source, prize drawing, prize, accumulated point exchanging, integration are drawn a lottery, play games, enterprise and product information is shown, O2OShopping, logistics status tracking.
The false proof platform 21 of tracing to the source, for judging whether described product Quick Response Code is scanned first, and person enters if provide guide consumptionEnter the information of interaction platform, otherwise remind, described product may be counterfeit and shoddy goods. Be used to each unique productMake unique identity ID, after Quick Response Code is by barcode scanning, this ID lost efficacy, and pointed out consumer to purchase after this ID is repeated barcode scanningThe product of buying may be fake products. Module comprises: comprise authority management module, product administration module, active configuration module,Quick Response Code administration module (printing, verification, activation), log query module. Because each Quick Response Code and product are uniqueCorresponding relation, therefore when consumer has bought after a certain product, when this consumer is scanned product Quick Response Code, ought to beScanning, after having scanned, proves that this product is purchased first, and the corresponding id information of this Quick Response Code just can lose efficacy so,Even if again scan this identical Quick Response Code, the id information corresponding with this product or product information can not accurately drawn.If therefore Quick Response Code is not to scan first, this product is likely counterfeit and shoddy goods, has usurped the 2 D code information of certified products.And Quick Response Code is to illustrate in situation about scanning first that this product is certified products.
The such scheme that adopts the present embodiment, consumer can be known the true and false of bought commodity easily and accurately.
As shown in Figure 3, the interactive model platform providing in the present embodiment includes but not limited to integration platform 22, gaming platform 24,Prize drawing platform 23, O2O store platform 25, logistics platform 27, micro-official website platform 26, it should be noted that, above-mentioned several flatPlatform, can be both to offer separately consumer, can be also mutually after combination, to select for consumer arbitrarily. Below to eachPlatform describes.
Micro-official website platform 26, enters after this platform, can go to official's webpage of described product, and the details of described product are carriedSupply with consumer. For example, can cross coded system using the link of micro-official website of product as the information exchange associated with product IDs comprisesIn Quick Response Code, when after scanning Quick Response Code decoding, can enter the interface, micro-official website of this product, show company information, marketingPopularization, brand show, product introduction etc., increase the degree of recognition of consumer to enterprise, brand, product. Module comprises: enterpriseInformation management, brand message management, Product Information Management, the management of marketing activity bulletin.
O2O store platform 25, enters after this platform, can by O2O store with the similarly detailed letter of other products of described productBreath is recommended consumer.
Described O2O store platform, can be automatic by the built-in locating module of mobile terminal also for obtaining consumer's positional informationObtain, also can be by the manually position at the own place of input of consumer. Based on described consumer's positional information, by O2O storeThe details of the famous-brand and high-quality goods of the StoreFront closing on described consumer's positional information are recommended consumer. O2O store be with based onMicro-letter social activity is basis, provides appreciation O2O product and the system scheme in the micro-shop of mobile Internet, taking electric business's platform as workTool activates " internet+" emerging business model and the industry situation of conventional industries, forms the line lower interactive marketing of reaching the standard grade. Consumer passes throughOn-line payment is bought after this product, system will by logistics platform 27 to consumer buy product provide and deliver, and provide storage,The Comprehensive Logistics Services such as sorting, distribution, transport, information trace monitoring. Module comprises: O2O store: merchandise control, paymentManagement, order management, delivery management, individual centre management, location management; Logistics platform: dispensing order processing, warehouse pipeReason, transportation management, delivery management, cargo tracking management.
Logistics platform 27, also for after the product in O2O store for buy recommendation consumer, track record consumer instituteThe logistics information of the product of buying.
Integration platform 22, can get integration by scanning described Quick Response Code after entering this platform; And/or finish the work and get integration;And/or total mark of consumption is to exchange commodity. For some commodity, better interactive in order to realize with consumer, generating two dimensionWhen code, in Quick Response Code, just configure barcode scanning and sent the activity of integration. And utilized mobile scanning terminal after Quick Response Code as consumer,Can automatic-prompting as the information of " getting integration to integration platform ", sweep according to IP address, the consumer of consumer's mobile terminalThe relevant informations such as micro-letter that code is associated, can go to integration platform, by after consumer's input validation information or authorization message beingAssociated quad can be accumulate to consumer's personal account. Correspondingly, a lot of businessmans have also all designed the integration store of oneself,In integration store, consumer can utilize integration to consume to exchange needed product, and this consumption pattern can disappear for pure integrationTake, also can adopt the consumption pattern of currency and integration collocation. And in order to impel consumer can pay close attention to the product of businessman, also canThink that consumer provides task, if consumer finishes the work, give integration, for example, register and can get integration, improve individualData, the public number etc. who pays close attention to businessman can get integration etc. That is to say for consumer by barcode scanning, register, do taskObtain integration, and can use the corresponding commodity of accumulated point exchanging, improve the viscosity of consumer's liveness, increase consumer and enterprise.Module comprises: foreground: notice information module, individual center module, goods browse module, accumulated point exchanging module, Help CenterModule. Backstage: authority management module, merchandise control module, commodity Brand management module, commodity are exchanged management, bulletin managementModule, Point Management Module.
Prize drawing platform 23, enters and can scan described Quick Response Code after this platform and get prize; And/or total mark of consumption is to draw a lottery. WithParticipate in instant opening type prize drawing in consumer by barcode scanning, simultaneously can by consume integration draw a lottery as: scratch card, traffic cycle,Rob red packet etc., give the interest that adds platform. Barcode scanning product may be pre-configured barcode scanning open the information of prize drawing, when consumer sweepsRetouch the interface that can enter prize drawing after product Quick Response Code, consumer can select certainly, authorizes, and uses with consumer's barcode scanningThe IP address information of mobile terminal or barcode scanning by the account information of micro-letter etc. as consumer's information of getting the winning number in a bond, with consumer's inputAuthorization messages etc., as authentication information, can add up prize to consumer's personal account according to this two category information. ConsumerCan obtain the product of announcing the winners in a lottery by barcode scanning, simultaneously can consumer in the time of integral mode, by themes such as " integration win Grand Prixs ",Guide consumption person enters lottery mode, uses the mode that consumes integration to draw a lottery. And in the time that consumer does not draw prize, enterSimilar products are recommended pattern, can will in O2O store, recommend consumer with the details of similar other products of described prize.
Module comprises: sweepstake administration module, prize drawing rules administration module, prize drawing type management module, prize drawing module, take outEncourage detailed enquiry module, prize module.
Gaming platform 24, enters after this platform, can complete game and get integration. Can pass through " play games and earn integration " etc. theme,Guide consumption person enters game mode and plays games, by certain game rank earning integration. According to different period marketing demands,Provide different trivial games, as the increasing of the current very fiery foundation class such as all kinds of power-assisted game, test class game game based on ordinary daysThe viscosity of strong and bean vermicelli, meets general interactive demand and customizes game based on current marketing demand, by game distribution, betterCarry out brand promotion popularization, strengthen bean vermicelli viscosity. Module comprises: game themes administration module, game rule administration module, tripPlay campaign management module, game credits administration module.
Further, described system also comprises large data platform 3, the operating data that enters interactive model for recording consumer,And obtaining this consumer's consumption data according to described operating data, described consumption data comprises that consumer's liveness, consumer divideLevel service, movable marketing effectiveness, production marketing trend. By to data such as barcode scanning, integration, prize drawing, game, O2O shoppingDig certificate, for consumer draws a portrait, as: the analysis of consumer's liveness, consumer's class-of-service, movable marketing effectiveness divideAnalyse, the data analysis of the different dimensions such as production marketing trend, for precision marketing provides data supporting. Module comprises: dataClassification, data clusters, data correlation, association analysis, classification prediction, trend analysis, data are synchronous, data storage.
Fig. 4 is that of system shown in Figure 3 implements dynamics business process map, specific as follows:
S41: consumer pays close attention to micro-letter public number, uses micro-letter public number to sweep and sweeps function, scanning product Quick Response Code.
S42: system judges that whether this Quick Response Code is barcode scanning first, if barcode scanning is judged as certified products first, if this product is joined simultaneouslyPut barcode scanning and given integration activity, barcode scanning and open sweepstake, prompting 1) get integration 2 to integration platform) to the platform neck of drawing a lotteryGet prize 3) to O2O store purchase similar products 4) understand company information, brand message, product information, marketing to micro-official websiteMovable etc.
S43: carry get the winning number in a bond information, authentication information of consumer and go to prize drawing platform, get prize.
S44: the integration information, the authentication information that carry consumer's acquisition go to integration platform, get integration.
S45: mate with O2O store similar products according to consumer's barcode scanning product, it is relieved that guide consumption person goes to O2O storeBuy certified products, to the drainage of O2O store.
S46: according to the product of consumer's barcode scanning, go to the details that this product is shown in micro-official website.
S47: consumer, at integration platform, browses integration platform dependent merchandise, uses accumulated point exchanging commodity, simultaneously can be by doingTask, register, improve personal information earning integration.
S48: consumer gets at prize drawing platform the product of announcing the winners in a lottery that barcode scanning is obtained can draw a lottery as scraped by consuming integration simultaneouslySwipe, traffic cycle etc.
S49: based on consumer's positional information, O2O store is near the famous-brand and high-quality goods of StoreFront it is recommended, and purchases by on-line paymentBuy after this product, system is provided and delivered the product of consumer being bought by logistics platform.
S410: show company information, brand message, product information, marketing activity information.
S411: consumer, in the time of integration platform, passes through " play games and earn integration " etc. theme, guide consumption person enters gaming platformPlay games, by certain game rank earning integration, as: power-assisted game, test class game etc.
S412: consumer is in the time of integration platform, and by themes such as " integration win Grand Prixs ", guide consumption person enters prize drawing platform,Use the mode that consumes integration to draw a lottery.
S413: consumer, in the time of the prize drawing of prize drawing platform, if do not draw prize, can guide by coupling O2O store similar productsConsumption enters O2O store and buys.
S414: consumer, by the integration of the earning of playing games at gaming platform, exchanges commodity at integration platform.
S415/S416: exchange commodity and exchange prize by filling in logistics information.
S417: buy commodity by filling in Wu Liuxinxi && on-line payment.
S418/S419/S420: by calling the dispensing state of unified logistics interface tracking commodity.
In sum, provided by the inventionly above-mentionedly put which is traced to the source by providing false proof to consumer, prize drawing, prize, accumulated point exchanging,The business service such as integration is drawn a lottery, played games, enterprise and product information displaying, O2O shopping, logistics status tracking, consumerBuy after product, trace to the source as entrance taking false proof, utilize and give integration, provide gift, send red packet with charge free, the sides such as prize drawing attend a gameFormula stimulates consumer, and impels consumer and enterprise to carry out interaction, has strengthened consumer's stickiness, improves loyalty, and expansion disappearsTake colony's scope, consumer participate in interactive in, large data of system acquisition consumer, and carry out data mining and analysis,For enterprise provides large data supporting, solve for enterprise cannot improve consumer's stickiness, cannot for consumer representation, cannot carry out essenceA difficult problem for accurate marketing and the marketing of product secondary.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt complete hardware implementation example, complete implement software example or in conjunction with the embodiment's of software and hardware aspectForm. And the present invention can adopt can be with storing at one or more computers that wherein include computer usable program codeThe form of the upper computer program of implementing of medium (including but not limited to magnetic disc store, CD-ROM, optical memory etc.).
The present invention be with reference to according to the flow chart of the method for the embodiment of the present invention, equipment (system) and computer program and/Or block diagram is described. Should understand can by each flow process in computer program instructions realization flow figure and/or block diagram and/Or flow process in square frame and flow chart and/or block diagram and/or the combination of square frame. These computer program instructions can be providedTo the processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce oneMachine, produces for realizing in flow process the instruction of carrying out by the processor of computer or other programmable data processing deviceThe device of the function of specifying in flow process of figure or multiple flow process and/or square frame of block diagram or multiple square frame.
These computer program instructions also can be stored in can vectoring computer or other programmable data processing device with ad hoc fashion workIn the computer-readable memory of doing, the instruction that makes to be stored in this computer-readable memory produces the system that comprises command deviceMake product, this command device is realized at flow process of flow chart or multiple flow process and/or square frame of block diagram or multiple square frame middle fingerFixed function.
These computer program instructions also can be loaded in computer or other programmable data processing device, make at computer orOn other programmable devices, carry out sequence of operations step to produce computer implemented processing, thereby can compile at computer or otherThe instruction of carrying out on journey equipment is provided for realizing at flow process of flow chart or multiple flow process and/or square frame or many of block diagramThe step of the function of specifying in individual square frame.
Although described the preferred embodiments of the present invention, once those skilled in the art obtain the basic creative concept of cicada,Can make other change and amendment to these embodiment. So claims are intended to be interpreted as comprising preferred embodimentAnd fall into all changes and the amendment of the scope of the invention.
Claims (20)
1. the false proof marketing management method of tracing to the source of the data analysis based on Quick Response Code, is characterized in that, comprises the steps:
Scanning product Quick Response Code;
Judge whether described product Quick Response Code is scanned first;
If provide guide consumption, person enters the information of interactive model;
Otherwise remind, described product may be counterfeit and shoddy goods.
2. the false proof marketing management method of tracing to the source of the data analysis based on Quick Response Code according to claim 1, is characterized in that, if provide guide consumption, person enters in the step of information of interactive model, and described interactive model comprises:
Product information browse mode, enters after this pattern, can go to official's webpage of described product, and the details of described product are offered to consumer.
3. the false proof marketing management method of tracing to the source of the data analysis based on Quick Response Code according to claim 1 and 2, is characterized in that, if provide guide consumption, person enters in the step of information of interactive model, and described interactive model comprises:
Similar products are recommended pattern, enter after this pattern, can will in O2O store, recommend consumer with the details of similar other products of described product.
4. the false proof marketing management method of tracing to the source of the data analysis based on Quick Response Code according to claim 3, is characterized in that, enters after described similar products recommendation pattern, also comprises the steps:
Obtain consumer's positional information;
Based on described consumer's positional information, the details of the famous-brand and high-quality goods of the StoreFront closing on described consumer's positional information in O2O store are recommended to consumer.
5. the false proof marketing management method of tracing to the source of the data analysis based on Quick Response Code according to claim 4, is characterized in that, enters after described similar products recommendation pattern, also comprises the steps:
Consumer buys after the product in the O2O store of recommendation, the logistics information of the product that track record consumer buys.
6. according to the false proof marketing management method of tracing to the source of the data analysis based on Quick Response Code described in claim 1-5 any one, it is characterized in that, if provide guide consumption, person enters in the step of information of interactive model, and described interactive model comprises:
Get/consumption mode of integration, can carry out following steps after entering this pattern:
Scan described Quick Response Code and get integration; And/or
Finish the work and get integration; And/or
Total mark of consumption is to exchange commodity.
7. according to the false proof marketing management method of tracing to the source of the data analysis based on Quick Response Code described in claim 1-6 any one, it is characterized in that, if provide guide consumption, person enters in the step of information of interactive model, and described interactive model comprises:
Lottery mode, can carry out following steps after entering this pattern:
Scan described Quick Response Code and get prize; And/or
Total mark of consumption is to draw a lottery.
8. the false proof marketing management method of tracing to the source of the data analysis based on Quick Response Code according to claim 7, is characterized in that, entering after described lottery mode, also comprises the steps:
When consumer does not draw prize, enter similar products and recommend pattern, can will in O2O store, recommend consumer with the details of similar other products of described prize.
9. according to the false proof marketing management method of tracing to the source of the data analysis based on Quick Response Code described in claim 1-8 any one, it is characterized in that, if provide guide consumption, person enters in the step of information of interactive model, and described interactive model comprises:
Game mode, enters after this pattern, can complete game and get integration.
10. according to the false proof marketing management method of tracing to the source of the data analysis based on Quick Response Code described in claim 1-9 any one, it is characterized in that, also comprise the steps:
Record the operating data that consumer enters interactive model, and obtain this consumer's consumption data according to described operating data, described consumption data comprises consumer's liveness, consumer's class-of-service, movable marketing effectiveness, production marketing trend.
11. 1 kinds of false proof marketing management systems of tracing to the source of the data analysis based on Quick Response Code, is characterized in that, comprising:
Micro-letter public platform, for scanning product Quick Response Code;
The false proof platform of tracing to the source, for judging whether described product Quick Response Code is scanned first, and person enters the information of interaction platform if provide guide consumption, otherwise remind, described product may be counterfeit and shoddy goods.
The false proof marketing management system of tracing to the source of 12. data analysis based on Quick Response Code according to claim 11, is characterized in that, described interactive model platform comprises:
Micro-official website platform, enters after this platform, can go to official's webpage of described product, and the details of described product are offered to consumer.
13. according to the false proof marketing management system of tracing to the source of the data analysis based on Quick Response Code described in claim 11 or 12, it is characterized in that, described interactive model platform comprises:
O2O store platform, enters after this platform, can will in O2O store, recommend consumer with the details of similar other products of described product.
The false proof marketing management system of tracing to the source of 14. data analysis based on Quick Response Code according to claim 13, is characterized in that:
Described O2O store platform is also for obtaining consumer's positional information, and positional information based on described consumer, and the details of the famous-brand and high-quality goods of the StoreFront closing on described consumer's positional information in O2O store are recommended to consumer.
The false proof marketing management system of tracing to the source of 15. data analysis based on Quick Response Code according to claim 14, is characterized in that, described interactive model platform comprises:
Logistics platform, for buying consumer after the product in O2O store of recommendation, the logistics information of the product that track record consumer buys.
16. according to the false proof marketing management system of tracing to the source of the data analysis based on Quick Response Code described in claim 11-15 any one, it is characterized in that, described interactive model platform comprises:
Integration platform, can get integration by scanning described Quick Response Code after entering this platform; And/or finish the work and get integration; And/or total mark of consumption is to exchange commodity.
17. according to the false proof marketing management system of tracing to the source of the data analysis based on Quick Response Code described in claim 11-16 any one, it is characterized in that, described interactive model platform comprises:
Prize drawing platform, enters and can scan described Quick Response Code after this platform and get prize; And/or total mark of consumption is to draw a lottery.
The false proof marketing management system of tracing to the source of 18. data analysis based on Quick Response Code according to claim 17, is characterized in that:
Described prize drawing platform, also in the time that consumer does not draw prize, guide consumption person enters O2O store platform, will in O2O store, recommend consumer with the details of similar other products of described prize.
19. according to the false proof marketing management system of tracing to the source of the data analysis based on Quick Response Code described in claim 11-18 any one, it is characterized in that, described interactive model platform comprises:
Gaming platform, enters after this platform, can complete game and get integration.
20. according to the false proof marketing management system of tracing to the source of the data analysis based on Quick Response Code described in claim 11-19 any one, it is characterized in that, also comprises:
Large data platform, the operating data that enters interactive model for recording consumer, and obtaining this consumer's consumption data according to described operating data, described consumption data comprises consumer's liveness, consumer's class-of-service, movable marketing effectiveness, production marketing trend.
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