CN106096694B - Two-dimensional code large label based on WeChat public number - Google Patents
Two-dimensional code large label based on WeChat public number Download PDFInfo
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- CN106096694B CN106096694B CN201610583977.XA CN201610583977A CN106096694B CN 106096694 B CN106096694 B CN 106096694B CN 201610583977 A CN201610583977 A CN 201610583977A CN 106096694 B CN106096694 B CN 106096694B
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- 238000000034 method Methods 0.000 claims abstract description 15
- 239000000463 material Substances 0.000 claims description 13
- 238000012856 packing Methods 0.000 claims description 11
- 238000003825 pressing Methods 0.000 claims description 11
- 238000004519 manufacturing process Methods 0.000 claims description 10
- 230000000737 periodic effect Effects 0.000 claims description 6
- 238000003860 storage Methods 0.000 claims description 4
- 230000006855 networking Effects 0.000 claims description 3
- 238000005516 engineering process Methods 0.000 abstract description 32
- 230000008569 process Effects 0.000 description 7
- 238000004806 packaging method and process Methods 0.000 description 6
- 230000000694 effects Effects 0.000 description 5
- 230000001737 promoting effect Effects 0.000 description 5
- 239000003550 marker Substances 0.000 description 4
- 150000001875 compounds Chemical class 0.000 description 2
- 238000013461 design Methods 0.000 description 2
- 238000010586 diagram Methods 0.000 description 2
- 230000003993 interaction Effects 0.000 description 2
- 238000012423 maintenance Methods 0.000 description 2
- 230000000384 rearing effect Effects 0.000 description 2
- 238000004458 analytical method Methods 0.000 description 1
- 230000009286 beneficial effect Effects 0.000 description 1
- 235000013361 beverage Nutrition 0.000 description 1
- 238000004364 calculation method Methods 0.000 description 1
- 230000008859 change Effects 0.000 description 1
- 235000019504 cigarettes Nutrition 0.000 description 1
- 239000012141 concentrate Substances 0.000 description 1
- 238000007405 data analysis Methods 0.000 description 1
- 230000007547 defect Effects 0.000 description 1
- 230000007812 deficiency Effects 0.000 description 1
- 238000009826 distribution Methods 0.000 description 1
- 238000002372 labelling Methods 0.000 description 1
- 230000014759 maintenance of location Effects 0.000 description 1
- 230000007246 mechanism Effects 0.000 description 1
- 239000000203 mixture Substances 0.000 description 1
- 230000004048 modification Effects 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
- 238000011017 operating method Methods 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
- G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
- G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
- G06K19/06009—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking
- G06K19/06037—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking multi-dimensional coding
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
- G09F3/02—Forms or constructions
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
- G09F3/02—Forms or constructions
- G09F3/0297—Forms or constructions including a machine-readable marking, e.g. a bar code
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- Engineering & Computer Science (AREA)
- Theoretical Computer Science (AREA)
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- Credit Cards Or The Like (AREA)
Abstract
The invention relates to the technical field of two-dimensional codes, in particular to a two-dimensional code large label based on a WeChat public number, which comprises a two-dimensional code large label body, wherein the two-dimensional code large label body consists of a real object label and a data label; the physical label comprises a physical label base plate, wherein the upper part of the surface of the physical label base plate is provided with a LOGO, a product drawing and a sales promotion drawing area, the middle part of the surface of the physical label base plate is provided with a two-dimensional code area, the lower part of the surface of the two-dimensional code area is provided with a scratch card prompt drawing layer, and the bottom of the surface of the physical label base plate is provided with an enterprise simple information and guide code scanning information area; the method is based on the WeChat public number technology, and a two-dimensional code large label consisting of a real object label and a data label is formed; the anti-counterfeiting code inquiry system has the functions of anti-counterfeiting code inquiry, mobile phone number information collection, effective market price control and promotion and rebate, and has the advantages of uniqueness, safety, reliability, simplicity in operation, convenience in unified management, strong expandability and the like.
Description
[technical field]
The present invention relates to planar bar code technology fields, and in particular to a kind of big label of two dimensional code based on wechat public platform.
[background technique]
Two dimensional code is just to rise a kind of technology come in recent years.Now, two dimensional code can be all stamped in many product packagings, only
Adept machine is needed to sweep two dimensional code, so that it may be linked to a network address or show the essential information of product.It is living
In, the application of two dimensional code is seen everywhere, and product, business card, books, certificate etc., two dimensional code are becoming a kind of trend, a kind of prevalence
Element.Although planar bar code technology use ratio it is wide, two dimensional code itself be do not have it is anti-fraud functional.Two dimensional code itself is
Do not have antiforge function, it is mainly related with the design feature of two dimensional code.Two dimensional code is made of specific geometric figure, by one
Fixed rule has storage information in the chequered with black and white graphic recording data symbol information of plane (on two-dimensional directional) distribution
Ability.Although two dimensional code itself is without antiforge function, but if can will double in conjunction with other anti-counterfeiting technologies, the effect of two dimensional code.
The two dimensional code for being compounded with other anti-counterfeiting technologies can play the function of product traceability for enterprise, also can be effective anti-fake,
Product traceability can allow consumer query to the source of product, and consumer is allowed more directly to understand the essential information of product, in conjunction with
Anti-counterfeiting technology can ensure that the authenticity of two dimensional code, and guarantee that consumer buys is genuine piece.As many as anti-counterfeiting technology currently on the market, that
A good anti-counterfeiting technology how is selected to remove compound planar bar code technology? it first has to guarantee the not reproducible of anti-counterfeiting technology, only
The not reproducible uniqueness that could guarantee label of guaranteed technology, furthermore be exactly be compounded with anti-counterfeiting technology two-dimension code label it is easy
It distinguishes, if the anti-counterfeiting technology for being compounded with two dimensional code is not easy to distinguish.Only notice when selecting anti-counterfeiting technology at this 2 points,
Suitable technology can be selected and remove compound planar bar code technology.
Current products antifake technique generally has following three kinds:
1) package anti-counterfeiting, as the term suggests it is exactly anti-fake using the packing material of commodity.Situation that there are mainly two types of package anti-counterfeitings, one
Kind belongs to non-returnable container, and packing material is destroyed once opening, and can not reuse；It is another not only to be wrapped using disposable
Dress, and be accompanied by packing material or comprising anti-counterfeiting mark or anti-counterfeiting information.The first situation can only ensure the commodity in packaging
It is not exchanged, but general it cannot be guaranteed that the commodity in packaging are exactly genuine piece, unless this packaging can not copy at all.Second of feelings
If condition can ensure that anti-counterfeiting mark can not be copied and packing material is not various bag classes, it is not only able to ensure the quotient in packaging
Product are not exchanged, additionally it is possible to guarantee that the commodity in packaging are exactly genuine piece.
2) digital technology has the advantages of other anti-counterfeiting technologies cannot compare as emerging anti-counterfeiting technology；Reliability, letter
Yi Xing, multifunctionality, uniformity, multifunctionality, the ratio of performance to price are high.Its disadvantage is as follows:
Anti-counterfeiting mark itself it is with low content of technology, the marker of digital code anti-false is the carrier of anti-fake code, anti-fake
Coding is identified on product by marker.Marker antiforge function itself is very limited, currently on the market most of numbers
Antifalsification label itself is easy to be forged, and antifalsification label is not exquisite, is not suitable as the product labeling of packing instructions fineness.
Second is that query rate is low, and low query rate is current digital code anti-false common problem.Main cause has 3 points: one
It is digital code anti-false is new things, many consumers by inquiry it is not obvious how discerned the false from the genuine；Second is that market, shop do not mention
For query facility, i.e. inquiry is inconvenient；Third is that inquiry cost is excessively high.
Third is that identification method is single, most in addition to a small number of anti-sham campanies realize direct stamp in the production line
Anti- sham campany only uses a kind of identification method of antifalsification label, so that substantial amounts, high-speed flow line production, it is low value-added
It can not be applied on commodity, such as beverage, pouch food, cigarette.
Fourth is that machine can not be distinguished, and be able to satisfy the digital code anti-false identification of consumer query currently on the market, can not be into
The recognition of row machine, greatly hinders the popularization and application of digital false-proof technology.
3) one object of wechat, one yard of technology has the following disadvantages: that one yard of the object realized with parameter two dimensional code is limited in 10
It ten thousand, cannot effectively apply on the product more than hundreds of millions grades, can not realize prevents from retaining, stability maintenance price.
[summary of the invention]
In view of the defects and deficiencies of the prior art, the present invention intends to provide a kind of structure is simple, design rationally, make
With a kind of big label of convenient two dimensional code based on wechat public platform, it is based on wechat public platform technology, has gathered security code two
Tie up code, public platform two dimensional code, product two dimensional code, the application technologies for promoting four yards of two dimensional code unifications, formed by label in kind and
The big label of two dimensional code of data label composition；It has security code inquiry, collects phone number information, valence of effectively controlling the market
Lattice, the function of promoting rebating, mark has uniqueness, safe and reliable easy to operate, and convenient for unified management, it is excellent that scalability is strong etc.
Point.
The big label of a kind of two dimensional code based on wechat public platform of the present invention, it includes the big label body of two dimensional code,
The big label body of two dimensional code is made of label in kind with data label；
The material object label includes label bottom plate in kind, the material object label backplate surface top be provided with LOGO, product figure,
Promotion chart area, material object label backplate surface middle part are provided with two dimensional code area, which is provided with scratch card
Figure layer is prompted, which is provided with enterprise's simple information, guidance code scaning information area；
The data label includes data label bottom plate, is provided with product figure and price at the top of the data label backplate surface
It is provided with enterprise name area below show area, the product figure and price show area, prompt is provided with below the enterprise name area and sweeps
Code number, product whether certified products information and barcode scanning time zone, the prompt barcode scanning number, product whether certified products information and barcode scanning time
It is provided with below area and participates in advertising campaign and time periodic region, be provided with two dimension below the participation advertising campaign and time periodic region
Code area, two dimensional code area lower section are provided with prompt long-pressing identification two dimensional code, prompt prize information area, and prompt long-pressing identification is two-dimentional
Code, prompt are provided with details area of enterprise below prize information area；
Its implementation method adopts lower following steps:
Step 1: its front end is realized, using following steps:
(1) each product generates different two dimensional codes, is printed in product inner packing, consumer after purchase of an item,
Outer packing, the directly anti-fake two-dimension code on scanning product are opened, realize the function of two-dimension code anti-counterfeit；
(2) one unique coding is set for the product of each networking first, and this code storage in middle calculation
The network platform is inquired according in library, while for the identification that each enterprise establishes wechat public platform；
(3) consumer buys the commodity for posting the big tag identifier object of two dimensional code, only need to scrape the big label figure layer of two dimensional code off,
Opening personal wechat click, which is swept, sweeps function, scans the two-dimensional code big label, loads the page into the big label data of two dimensional code, automatically
Verify the true and false；
(4) the big label data label of two dimensional code is identified by prompting and guiding consumer long-pressing, consumer can be allowed quickly to pay close attention to
The public platform of enterprise, concern public platform obtain reward prompt at once or directly reward；
Step 2: its rear end is realized, using following steps:
(1) it opens wechat public platform and then applies for that wechat public platform clothes or business number certification obtain band parameter two dimensional code permission and connect
Mouthful；
(2) the relevant data of enterprise is write into the big tag database of two dimensional code, then passes through function for wechat band parameter
Two dimensional code is directed toward database to produce the big label of two-dimensional code data, and can go out have the two dimension of serial number and uniqueness with volume production
The big label of code；
(3) the big label of two dimensional code that throughput output is come carries out odd or even number classification, such as 001 is A code, and 002 is B code；
(I) the first situation: A code, B code is simultaneously by two different personal wechat barcode scannings, and sequence is first to sweep A code
B code is swept again, then A code comes into force, B code also comes into force；
(II) second situation is: A code is not swept, and only B code is swept, the failure of that A code, and B code is effective；
(III) the third situation: A, B code are all by the same WeChat ID barcode scanning, and only B code is effective, the failure of A code.
(4) the big label of two-dimensional code data, triggering concern wechat public platform are identified by personal wechat number, and calls wechat branch
Interface is paid, is directly sent reward in the corresponding personal wechat number by the big label entrance concern public platform of two dimensional code.
Further, enterprise's details area is by enterprise name, name of product, sales region, production licence, guarantor
The matter phase, business license, enterprise web site address, enterprise address, company-related information district's groups at.
After adopting the above structure, the invention has the following beneficial effects: a kind of two dimension based on wechat public platform of the present invention
The big label of code, it is based on wechat public platform technology, has gathered security code two dimensional code, public platform two dimensional code, product two dimensional code, promotion
The application technology of four yards of two dimensional code unifications, formed by label in kind and data set of tags at the big label of two dimensional code；It has
Phone number information, price of effectively controlling the market, the function of promoting rebating are collected in security code inquiry, and mark has uniqueness, peace
The advantages that full reliable operation is simple, is convenient for unified management, and scalability is strong.
[Detailed description of the invention]
Described herein the drawings are intended to provide a further understanding of the invention, constitutes part of this application, but
It does not constitute improper limitations of the present invention, in the accompanying drawings:
Fig. 1 is the structural schematic diagram of label in kind of the invention；
Fig. 2 is the structural schematic diagram of data label of the invention；
Fig. 3 is flowage structure figure of the invention.
Description of symbols:
1, label in kind；2, LOGO, product figure, promotion chart area；3, two dimensional code area；4, scratch card prompts figure layer；5, enterprise
Simple information, guidance code scaning information area；6, data label；7, product figure and price show area；8, enterprise name area；9, prompt is swept
Code number, product whether certified products information and barcode scanning time zone；10, advertising campaign and time periodic region are participated in；11, prompt long-pressing is known
Other two dimensional code, prompt prize information area；12, enterprise's details area.
[specific embodiment]
Come that the present invention will be described in detail below in conjunction with attached drawing and specific embodiment, illustrative examples therein and says
It is bright to be only used to explain the present invention but not as a limitation of the invention.
As shown in Figure 1-Figure 3, the big label of a kind of two dimensional code based on wechat public platform described in present embodiment, it
Including the big label body of two dimensional code, the big label body of two dimensional code is made of label 1 in kind with data label 6；
The material object label 1 includes label bottom plate in kind, which is provided with LOGO, product
Figure, promotion chart area 2, material object label backplate surface middle part are provided with two dimensional code area 3, which is provided with
Scratch card prompts figure layer 4, which is provided with enterprise's simple information, guidance code scaning information area 5；
The data label 6 includes data label bottom plate, is provided with product figure and valence at the top of the data label backplate surface
Lattice show area 7 is provided with enterprise name area 8 below the product figure and price show area 7, is provided with below the enterprise name area 8
Prompt barcode scanning number, product whether certified products information and barcode scanning time zone 9, the prompt barcode scanning number, product whether certified products information and
It is provided with below barcode scanning time zone 9 and participates in advertising campaign and time periodic region 10, the participation advertising campaign and time periodic region 10
Lower section is provided with two dimensional code area 3, and prompt long-pressing identification two dimensional code, prompt prize information area 11 are provided with below the two dimensional code area 3,
Prompt long-pressing identification two dimensional code, prompt are provided with details area of enterprise 12 below prize information area 11.
Enterprise's details area 12 is by enterprise name, name of product, sales region, production licence, shelf-life, battalion
Industry license, enterprise web site address, enterprise address, company-related information district's groups at.
In the present invention, the big label of two dimensional code can produce unlimited one yard of label of an object, and can be used as in any object
Electronic ID card mark, consumer by scanning object on the big label of two dimensional code, attract young consumers log in open two
The interface of the dimension big label of code is generated with it to be interacted, to get through under line to the interaction on line.Consumer descends terminal to consume online
Afterwards, marketing activity in brand line can be participated in by barcode scanning, good friend's activity can be shared on line, to promote secondary purchase
Rate is bought, promotes sales volume, and enhance enterprise and the viscosity of consumer.By " reciprocal " psychology, the marketing activity of enterprise is directed to
Consumer makes concessions, and consumer can trace back to product source, the code swept there, product is that position by mobile phone barcode scanning
The goods of dealer, barcode scanning time etc. ensure that and buys actual products under consumer is online, and what flagship store bought on line is also true
Real product.Promotion, which is enterprise, to be generated with consumer and directly contacts, by the technology of the big label of two dimensional code it is possible to prevente effectively from generation
Quotient, retail trader's centre retention are managed, so that promotion expense be allowed directly to reach consumer on hand.It realizes to unpack two yards to be assigned to and sell
Quotient's barcode scanning, the outer two dimensional code of box are assigned to sales promotion person's barcode scanning, and two dimensional code is assigned to client's barcode scanning, the setting of rebating how many prize in box
It is controlled jointly by enterprise and dealer, so that it is guaranteed that pricing system is not random, not disorderly, price mark post does not fall price mark post.Due to door
Interacting for shop and consumer is service, dispatching, prize, sale, these interactions and can generate big data.Pass through the big label of two dimensional code
Using enterprise can the Overall Acquisition master goal consumer group detailed consumption information, including personal wechat number, phone number, disappear
Take the information such as position, consumption time, consuming frequency and consuming capacity, carries out big data analysis.Pass through the big label of two dimensional code
Promotion and application, meeting more and more people's group rearing is accustomed at a kind of barcode scanning or barcode scanning culture.
It is of the invention specific steps are as follows: this operating procedure is related to sales force and customer, A is expressed as promoting by existing spy
Pin person, B are expressed as customer.
In the use of the present invention, having following three kinds of situations:
The first situation: A code, B code is simultaneously by two different personal wechat barcode scannings, and sequence is first to sweep A code again
B code is swept, then A code comes into force, B code also comes into force.
Second situation is: A code is not swept, and only B code is swept, the failure of that A code, and B code is effective.
The third situation: A, B code are all by the same WeChat ID barcode scanning, and only B code is effective, the failure of A code.
The process that front end of the invention is realized is as follows:
Each product generates different two dimensional codes, is printed in product inner packing, and consumer after purchase of an item, opens
Outer packing, the directly anti-fake two-dimension code on scanning product, realize the function of two-dimension code anti-counterfeit.It is first the production of each networking
A unique coding is arranged in product, and this code storage in central database, while establishing wechat for each enterprise
The network platform is inquired in the identification of public platform.Consumer buys the commodity for posting the big tag identifier object of two dimensional code, need to only scrape two off
The big label figure layer of code is tieed up, opening personal wechat click, which is swept, sweeps function, big label is scanned the two-dimensional code, into the big number of tags of two dimensional code
According to the page is loaded, the true and false is verified automatically, and the big label data label of two dimensional code is identified by prompting and guiding consumer's long-pressing, can allow and disappear
Expense person quickly pays close attention to the public platform of enterprise, and concern public platform obtains reward prompt at once or directly rewards.
The detailed step and principle of back-end realization of the invention:
1) it opens wechat public platform and then applies for that wechat public platform (service number) certification obtains band parameter two dimensional code permission and connects
Mouthful.
2) the relevant data of enterprise is write into the big tag database of two dimensional code, then passes through function for wechat band parameter two
Dimension code is directed toward database to produce the big label of two-dimensional code data, and can go out have the two dimensional code of serial number and uniqueness with volume production
Big label.
3) the big label of two dimensional code that throughput output is come carries out odd or even number classification, such as 001 is A code, and 002 is B code.
4) the first situation: A code, B code is simultaneously by two different personal wechat barcode scannings, and sequence is first to sweep A code
B code is swept again, then A code comes into force, B code also comes into force.Second situation is: A code is not swept, and only B code is swept, that A code loses
Effect, B code are effective.The third situation: A, B code are all by the same WeChat ID barcode scanning, and only B code is effective, the failure of A code.
5) the big label of two-dimensional code data, triggering concern wechat public platform are identified by personal wechat number, and calls wechat branch
Interface is paid, is directly sent reward in the corresponding personal wechat number by the big label entrance concern public platform of two dimensional code.
Detailed process one is following (sales promotion person A starts first barcode scanning):
Step 1: sales promotion person A scrapes the scratch card prompt figure layer 4 in big label in kind on material object label 1 off, at this time two dimensional code
Area 3 is shown；
Step 2: being swept by wechat on mobile phone and sweep function, is scanned to the two dimensional code in two dimensional code area 3, into number
According to label 6；
Step 3: data label 6 shows its corresponding various data information, then after long-pressing identification two dimensional code, into
The public platform for entering the enterprise, is paid close attention to；
: there is proposing mark information in step 4, the wechat public platform after sales promotion person's concern the result is that: prompt allow customer B barcode scanning
Reward can be received.
Detailed process two is as follows: (customer B elder generation barcode scanning)
Unlike detailed process one, step 4: in cellphone enterprise public platform, being prompted, and scanning customer LOGO B is received
Reward and related awards；
Detailed process three is as follows: (sales promotion person A and customer B while barcode scanning)
Unlike detailed process one, two, wechat public platform prompt, customer B receives reward, and then sales promotion person A just may be used
To receive reward.Reward at this can the granting in the form of wechat red packet.
Advantages of the present invention is as follows:
1) uniqueness identified, any one piece of digital code anti-counterfeit marker are all using 20 digital unique anti-fake volumes
Code；And disposably whole can only use, personator can not copy reuse.
2) securely and reliably, it concentrates anti-fake mechanism possessed by multinomial high-tech means.Even if anti-fake person has grasped this
The manufacturing method of anti-counterfeiting mark, also can not the anti-counterfeiting mark to a certain product effectively copied；Do not simply fail to batch micro operations
It uses, and economically loses more than gain, also do not allow on the time.Realize technology assignability and anti-counterfeiting mark can not
The two organic unity of imitation property.
3) easy to operate, when and where no matter consumer can swept by wechat and sweep function connects central server,
Identified automatically by computer system, the relevant informations such as manufacturer, commodity true and false can be obtained, overall process only needs more than ten seconds.
4) it is managed collectively, this anti-fake identification mark can be used on any kind of commodity, utilize wechat public platform, it is established that enterprise
The data network of industry is monitored at any time, is managed collectively.
5) scalability is strong, and the big label of two dimensional code has the fast quick checking true and false, and quick rebating function can be applied to meeting battalion
Pin, catering industry can be greatly lowered expense and increase customer experience degree.
The present invention has also gathered security code two dimensional code, public platform two dimensional code, product two dimensional code (bar shaped in addition to above-mentioned function
Code), promotion two dimensional code, four yards of unifications application technologies, characteristic of the tool with " one yard of level land, easy to operate, efficient and convenient ", two dimension
Unlimited one yard of label of an object can be generated in the big label of code, and can be used as the mark of the electronic ID card in any object.Pass through
The application of the big label technique of two dimensional code is able to solve following nine hang-up: " precision marketing, anti-fake trace to the source, establishes enterprise at quick drainage
The channel of industry and consumer, reduce cost, direct rebating terminal consumer prevents from shutting off, promotes sales volume, stability maintenance pricing system, builds
Vertical large database concept analysis ".By the promotion and application of the big label of two dimensional code, meeting more and more people's group rearing is accustomed at a kind of barcode scanning
Or " barcode scanning culture ".
The big label of a kind of two dimensional code based on wechat public platform of the present invention, it is based on wechat public platform technology, collection
Security code two dimensional code, public platform two dimensional code, product two dimensional code, four yards of application technologies unified for promoting two dimensional code have been closed, have been formed
By label in kind and data set of tags at the big label of two dimensional code；It has security code inquiry, collects phone number information, is effective
Control the market price, promote the function of rebating, mark has uniqueness, safe and reliable easy to operate, convenient for unified management, can expand
The advantages that malleability is strong.
The above description is only a preferred embodiment of the present invention, thus it is all according to the configuration described in the scope of the patent application of the present invention,
The equivalent change or modification that feature and principle are done, is included in the scope of the patent application of the present invention.
Claims (2)
1. a kind of big label of two dimensional code based on wechat public platform, it is characterised in that: it includes the big label body of two dimensional code, described
The big label body of two dimensional code is made of label in kind (1) and data label (6)；
The material object label (1) includes label bottom plate in kind, the material object label backplate surface top be provided with LOGO, product figure,
Promotion chart area (2), material object label backplate surface middle part are provided with two dimensional code area (3), two dimensional code area (3) surface lower portions setting
There is scratch card to prompt figure layer (4), which is provided with enterprise's simple information, guidance code scaning information area
(5)；
The data label (6) includes data label bottom plate, is provided with product figure and price at the top of the data label backplate surface
Show area (7), the product figure and price show area (7) lower section are provided with enterprise name area (8), below the enterprise name area (8)
Be provided with prompt barcode scanning number, product whether certified products information and barcode scanning time zone (9), just whether prompt barcode scanning number, the product
Be provided with below product information and barcode scanning time zone (9) and participate in advertising campaign and time periodic region (10), the participation advertising campaign and
Two dimensional code area (3) are provided with below time cycle area (10), prompt long-pressing identification two dimension is provided with below the two dimensional code area (3)
Code prompts prize information area (11), and it is detailed to be provided with enterprise below prompt long-pressing identification two dimensional code, prompt prize information area (11)
The thin information area (12)；
Its implementation method adopts lower following steps:
Step 1: its front end is realized, using following steps:
(1) each product generates different two dimensional codes, is printed in product inner packing, and consumer after purchase of an item, opens
Outer packing, the directly anti-fake two-dimension code on scanning product, realize the function of two-dimension code anti-counterfeit；
(2) one unique coding is set for the product of each networking first, and this code storage in central database
In, while the network platform is inquired for the identification that each enterprise establishes wechat public platform；
(3) consumer buys the commodity for posting the big tag identifier object of two dimensional code, only need to scrape the big label figure layer of two dimensional code off, opens
Personal wechat click, which is swept, sweeps function, scans the two-dimensional code big label, loads the page into the big label data of two dimensional code, automatic to verify
The true and false；
(4) the big label data label of two dimensional code is identified by prompting and guiding consumer long-pressing, consumer can be allowed quickly to pay close attention to enterprise
Public platform, concern public platform at once obtain reward prompt or directly reward；
Step 2: its rear end is realized, using following steps:
(1) it opens wechat public platform and then applies for that wechat public platform clothes or business number certification obtain band parameter two dimensional code rights interface；
(2) the relevant data of enterprise is write into the big tag database of two dimensional code, it is then by function that wechat band parameter is two-dimentional
Code is directed toward database to produce the big label of two-dimensional code data, and the two dimensional code that can go out to have serial number and uniqueness with volume production is big
Label；
(3) the big label of two dimensional code that throughput output is come carries out odd or even number classification, such as 001 is A code, and 002 is B code；
(I) the first situation: A code, B code is simultaneously by two different personal wechat barcode scannings, and sequence is swept again first to sweep A code
B code, then A code comes into force, B code also comes into force
(II) second situation is: A code is not swept, and only B code is swept, the failure of that A code, and B code is effective；
(III) the third situation: AB code is all by the same WeChat ID barcode scanning, and only B code is effective, the failure of A code；
(4) the big label of two-dimensional code data, triggering concern wechat public platform are identified by personal wechat number, and wechat payment is called to connect
Mouthful, directly send reward in the corresponding personal wechat number by the big label entrance concern public platform of two dimensional code.
2. the big label of a kind of two dimensional code based on wechat public platform according to claim 1, it is characterised in that: the enterprise
Details area (12) is by enterprise name, name of product, sales region, production licence, shelf-life, business license, enterprise network
Station address, enterprise address, company-related information district's groups at.
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| CN106993061A (en) * | 2017-05-27 | 2017-07-28 | 广西中科万宏信息科技有限责任公司 | A kind of electronic relationship picture is pushed and generation method |
| CN107833068A (en) * | 2017-10-07 | 2018-03-23 | 深圳市显鸿海若新标识科技有限公司 | A kind of multistage rebating marketing system and method |
| CN109711502B (en) * | 2018-12-28 | 2022-07-15 | 电能易购(北京)科技有限公司 | Information processing method, electronic equipment and storage medium |
| CN111612526A (en) * | 2020-04-28 | 2020-09-01 | 杭州沃朴物联科技有限公司 | Method, apparatus and medium for providing shopping guide reward |
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