CN106096694A - A kind of big label of Quick Response Code based on wechat public number - Google Patents
A kind of big label of Quick Response Code based on wechat public number Download PDFInfo
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- CN106096694A CN106096694A CN201610583977.XA CN201610583977A CN106096694A CN 106096694 A CN106096694 A CN 106096694A CN 201610583977 A CN201610583977 A CN 201610583977A CN 106096694 A CN106096694 A CN 106096694A
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- label
- quick response
- response code
- district
- code
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Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
- G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
- G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
- G06K19/06009—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking
- G06K19/06037—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking multi-dimensional coding
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
- G09F3/02—Forms or constructions
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
- G09F3/02—Forms or constructions
- G09F3/0297—Forms or constructions including a machine-readable marking, e.g. a bar code
Abstract
The present invention relates to planar bar code technology field, be specifically related to a kind of big label of Quick Response Code based on wechat public number, it includes the big label body of Quick Response Code, and the big label body of described Quick Response Code is made up of with data label label in kind；Described label in kind includes label base plate in kind, this material object label backplate surface top is provided with LOGO, product figure, promotion chart district, it is provided with Quick Response Code district in the middle part of this material object label backplate surface, this Quick Response Code district surface lower portions is provided with scratch card prompting figure floor, is provided with enterprise's simple information, guides the barcode scanning information area bottom this material object label backplate surface；It is based on wechat public number technology, is formed by label label big with the Quick Response Code that data set of tags becomes in kind；It has security code inquiry, collects phone number information, effectively controls the market price, the function of sales promotion rebating, the advantages such as mark has uniqueness, safe and reliable simple to operate, it is simple to unified management, and extensibility is strong.
Description
[technical field]
The present invention relates to planar bar code technology field, be specifically related to a kind of big label of Quick Response Code based on wechat public number.
[background technology]
Quick Response Code is a kind of technology the most just risen.Now, in multipack, all can stamp very much Quick Response Code, only
Adept machine is needed to sweep Quick Response Code, it is possible to be linked to a network address or demonstrate the essential information of product.In life
In, the application of Quick Response Code is seen everywhere, product, business card, books, certificate etc., and Quick Response Code is becoming a kind of trend, a kind of popular
Element.Although planar bar code technology use ratio wide, but Quick Response Code itself be do not possess anti-fraud functional.Quick Response Code self is
Do not possess antiforge function, mainly relevant with the construction features of Quick Response Code.Quick Response Code is made up of specific geometric figure, by one
The chequered with black and white graphic recording data symbol information that fixed rule is distributed in plane (on two-dimensional directional), has storage information
Ability.Although Quick Response Code itself does not has antiforge function, if but can be in conjunction with other anti-counterfeiting technologies, the effect of Quick Response Code will multiplication.
The Quick Response Code being compounded with other anti-counterfeiting technologies can play the function that product is traced to the source for enterprise, also can be the most false proof,
Product is traced to the source the source that consumer query can be allowed to arrive product, allows consumer more directly understand the essential information of product, in conjunction with
Anti-counterfeiting technology can ensure that the verity of Quick Response Code, it is ensured that what consumer bought is genuine piece.More than anti-counterfeiting technology in the market, that
A good anti-counterfeiting technology how is selected to remove compound planar bar code technology？First have to ensure the most reproducible of anti-counterfeiting technology, only
The uniqueness of guaranteed technology the most reproducible guarantee label, furthermore the two-dimension code label being compounded with anti-counterfeiting technology exactly will be easily
Distinguish, if the anti-counterfeiting technology being compounded with Quick Response Code is not easy to distinguish.This 2 point is only noticed, just when selecting anti-counterfeiting technology
Applicable technology can be selected and remove compound planar bar code technology.
Current products antifake technique typically has following three kinds:
1) package anti-counterfeiting, as the term suggests utilizing the packing material of commodity false proof exactly.Package anti-counterfeiting mainly has two kinds of situations, and one
Planting and belong to non-returnable container, packing material is once opened the most destroyed, it is impossible to reuse；Another kind not only uses disposable bag
Dress, and on packing material, it is accompanied by or comprises anti-counterfeiting mark or anti-counterfeiting information.The first situation can only guarantee the commodity in packaging
It is not exchanged, but general it cannot be guaranteed that the commodity in Bao Zhuan are exactly genuine piece, unless this packaging cannot be copied at all.The second feelings
Condition if able to guarantee that anti-counterfeiting mark cannot be copied and packing material is not various bag classes, then is not only able to guarantee the business in packing
Product are not exchanged, additionally it is possible to ensure that the commodity in packaging are exactly genuine piece.
2) digital technology has, as emerging anti-counterfeiting technology, the advantage that other anti-counterfeiting technologies can not compare；Reliability, letter
Yi Xing, multifunctionality, uniformity, multifunctionality, the ratio of performance to price are high.Its shortcoming is as follows:
First is the with low content of technology of anti-counterfeiting mark itself, and the marker of digital code anti-false is the carrier of anti-fake code, false proof
Coding is to be identified on product by marker.The antiforge function of marker own is very limited, the most most of numbers
Antifalsification label is easily forged itself, and antifalsification label is the most exquisite, is not suitable as the product labeling that packing instructions are exquisite.
Second is that query rate is low, and query rate is low is current digital code anti-false common problem.Main cause has 3 points: one
Be digital code anti-false be new things, many consumers are it is not obvious how discern the false from the genuine by inquiry；Two is that market, shop do not carry
For query facility, i.e. inquire about inconvenience；Three is inquiry high cost.
3rd is that identification method is single, except the anti-sham campany of minority achieves on a production line directly in addition to stamp, most
Anti-sham campany, only with antifalsification label one identification method, so makes to produce at substantial amounts, high-speed flow line, low value-added
Cannot apply on commodity, such as beverage, pouch food, Medicated cigarette etc..
4th is that machine cannot be distinguished, and can meet the digital code anti-false identification of consumer query in the market, all cannot enter
Row machine is distinguished, and greatly hinders the popularization and application of digital false-proof technology.
3) one yard of technology of wechat one thing, it has a disadvantage in that the thing one yard that band parameter Quick Response Code realizes is limited in 10
Ten thousand, it is impossible to effectively apply on the product more than hundreds of millions grades, can not realize preventing from retaining, stability maintenance price.
[summary of the invention]
Present invention aims to defect and the deficiency of prior art, it is provided that a kind of simple in construction, reasonable in design, make
With a kind of big label of Quick Response Code based on wechat public number, it, based on wechat public number technology, has gathered security code two
Dimension code, public number Quick Response Code, product Quick Response Code, the application technologies of four yards of sales promotion Quick Response Code unifications, formed by label in kind and
The big label of Quick Response Code of data label composition；It has security code inquiry, collects phone number information, effectively controls the market valency
Lattice, the function of sales promotion rebating, mark has uniqueness, safe and reliable simple to operate, it is simple to unified management, and it is excellent that extensibility is strong etc.
Point.
A kind of big label of Quick Response Code based on wechat public number of the present invention, it includes the big label body of Quick Response Code,
The big label body of described Quick Response Code is made up of with data label label in kind；
Described label in kind includes label base plate in kind, this material object label backplate surface top be provided with LOGO, product figure,
Promotion chart district, is provided with Quick Response Code district in the middle part of this material object label backplate surface, and this Quick Response Code district surface lower portions is provided with scratch card
Prompting figure layer, is provided with enterprise's simple information, guides the barcode scanning information area bottom this material object label backplate surface；
Described data label includes data label base plate, and this data label backplate surface top is provided with product figure and price
Show area, is provided with enterprise name district below this product figure and price show area, is provided with prompting and sweeps below this enterprise name district
Code number of times, product whether certified products information and barcode scanning time zone, this prompting barcode scanning number of times, product whether certified products information and barcode scanning time
It is provided with participation advertising campaign and time periodic region below district, below this participation advertising campaign and time periodic region, is provided with two dimension
Code district, is provided with prompting long by identifying Quick Response Code, prompting prize information district below this Quick Response Code district, this prompting length is by identifying two dimension
Code, prompting are provided with details district of enterprise below prize information district.
Further, details district of described enterprise is by enterprise name, name of product, sales region, production licence, guarantor
Matter phase, business license, enterprise web site address, enterprise address, company-related information district composition.
After using said structure, present invention have the beneficial effect that a kind of two dimension based on wechat public number of the present invention
The big label of code, it has gathered security code Quick Response Code, public number Quick Response Code, product Quick Response Code, sales promotion based on wechat public number technology
The application technology of four yards of unifications of Quick Response Code, is formed by label label big with the Quick Response Code that data set of tags becomes in kind；It has
Security code inquiry, collecting phone number information, effectively control the market price, the function of sales promotion rebating, mark has uniqueness, peace
The advantages such as full reliable operation is simple, it is simple to unified management, and extensibility is strong.
[accompanying drawing explanation]
Accompanying drawing described herein is used to provide a further understanding of the present invention, constitutes the part of the application, but
It is not intended that inappropriate limitation of the present invention, in the accompanying drawings:
Fig. 1 is the structural representation of the label in kind of the present invention；
Fig. 2 is the structural representation of the data label of the present invention；
Fig. 3 is the flowage structure figure of the present invention.
Description of reference numerals:
1, label in kind；2, LOGO, product figure, promotion chart district；3, Quick Response Code district；4, scratch card prompting figure layer；5, enterprise
Simple information, the guiding barcode scanning information area；6, data label；7, product figure and price show area；8, enterprise name district；9, prompting is swept
Code number of times, product whether certified products information and barcode scanning time zone；10, advertising campaign and time periodic region are participated in；11, prompting is long by knowing
Other Quick Response Code, prompting prize information district；12, enterprise's details district.
[detailed description of the invention]
The present invention is described in detail, illustrative examples therein and saying below in conjunction with accompanying drawing and specific embodiment
Bright being only used for explains the present invention, but not as a limitation of the invention.
As shown in Figure 1-Figure 3, the big label of a kind of based on wechat public number Quick Response Code described in this detailed description of the invention, it
Including the big label body of Quick Response Code, the big label body of described Quick Response Code is made up of with data label 6 label 1 in kind；
Described label 1 in kind includes label base plate in kind, and this material object label backplate surface top is provided with LOGO, product
Figure, promotion chart district 2, be provided with Quick Response Code district 3 in the middle part of this material object label backplate surface, and this Quick Response Code district 3 surface lower portions is provided with
Scratch card prompting figure layer 4, is provided with enterprise's simple information, guides the barcode scanning information area 5 bottom this material object label backplate surface；
Described data label 6 includes data label base plate, and this data label backplate surface top is provided with product figure and valency
Lattice show area 7, is provided with enterprise name district 8 below this product figure and price show area 7, is provided with below this enterprise name district 8
Prompting barcode scanning number of times, product whether certified products information and barcode scanning time zone 9, this prompting barcode scanning number of times, product whether certified products information and
Participation advertising campaign and time periodic region 10, this participation advertising campaign and time periodic region 10 it is provided with below barcode scanning time zone 9
Lower section is provided with Quick Response Code district 3, is provided with prompting long by identifying Quick Response Code, prompting prize information district 11 below this Quick Response Code district 3,
This prompting length is by identifying that Quick Response Code, prompting are provided with details district of enterprise 12 below prize information district 11.
Details district of described enterprise 12 is by enterprise name, name of product, sales region, production licence, shelf-life, battalion
Industry license, enterprise web site address, enterprise address, company-related information district composition.
In the present invention, the big label of Quick Response Code can produce unlimited one yard of label of a thing, it is possible to as on any object
Electronic ID card mark, consumer by scanning object on the big label of Quick Response Code, attract young consumers log in opens two
The interface of the dimension big label of code produces interaction with it, thus gets through from line to the interaction on line.Consumer descends terminal consumption online
After, marketing activity in brand line can be participated in by barcode scanning, line can be shared with good friend's activity, thus promote secondary and purchase
Buy rate, promote sales volume, and enhance the viscosity of enterprise and consumer.By " reciprocal " psychology, the marketing activity of enterprise have for
Consumer makes concessions, and consumer passes through mobile phone barcode scanning, can trace back to product source, and the code swept there, product is that position
The goods of distributor, the barcode scanning time etc., it is ensured that having bought actual products under consumer is online, what flagship store had bought on line is also true
Real product.Sales promotion is enterprise with consumer to be produced and directly contacts, and can effectively prevent generation by the technology of the big label of Quick Response Code
Retain in the middle of reason business, retail trader, thus allow sales promotion expenses directly arrive consumer on hand.Realize unpacking two yards and be assigned to sell
Business's barcode scanning, the outer Quick Response Code of box is assigned to sales promotion person's barcode scanning, and in box, Quick Response Code is assigned to client's barcode scanning, the setting of rebating how many prizes
Jointly being controlled by enterprise and distributor, so that it is guaranteed that pricing system is not disorderly, not disorderly, price mark post does not falls price mark post.Due to door
Shop is that service, dispensing, prize, sale, these interactions can produce again big data with the interaction of consumer.By the big label of Quick Response Code
Application enterprise can the detailed consumption information of the Overall Acquisition master goal consumer group, including individual micro-signal, phone number, disappear
Take the information such as position, consumption time, consuming frequency and the consuming capacity, carry out big data analysis.By the big label of Quick Response Code
Promotion and application, increasing crowd can form a kind of barcode scanning custom or barcode scanning culture.
The concrete operation step of the present invention is as follows: this operating procedure relates to salesman and client, and existing special being expressed as by A promotees
Pin person, B is expressed as client.
The present invention in use, has following three kinds of situations:
The first situation: A code, B code is simultaneously by two different individual micro-signal barcode scannings, and order is for first to sweep A code again
Sweeping B code, then A code comes into force, B code also comes into force.
The second situation is: A code is not swept, and simply B code is swept, and that A code lost efficacy, and B code is effective.
The third situation: A, B code is all by same micro-signal barcode scanning, and only B code effective, A code lost efficacy.
The process that the front end of the present invention realizes is as follows:
Each product generates different Quick Response Codes, is printed in product inner packing, and consumer after purchase of an item, opens
Outer package, the directly anti-fake two-dimension code on scanning product, it is achieved the function of two-dimension code anti-counterfeit.First it is each the product networked
Product arrange a unique coding, and this code storage in central database, are each enterprise wechat simultaneously
The discriminating inquiry network platform of public number.Consumer buys the commodity posting Quick Response Code big tag identifier thing, only need to scrape two off
Dimension code big label figure layer, opens individual's wechat and clicks on and sweep and sweep function, scan the big label of Quick Response Code, enter the big number of tags of Quick Response Code
According to loading the page, automatically verify the true and false, by prompting and guiding consumer head by identifying Quick Response Code big label data label, can allow and disappear
Expense person quickly pays close attention to the public number of enterprise, pays close attention to public number and obtains award prompting at once or directly reward.
The detailed step of the back-end realization of the present invention and principle:
1) open wechat public number and then apply for that wechat public number (service number) certification obtains band parameter Quick Response Code authority and connects
Mouthful.
2) data that enterprise is relevant is write in the big tag database of Quick Response Code, then by function by wechat band parameter two
Dimension code points to data base thus produces the big label of two-dimensional code data, it is possible to volume production goes out the Quick Response Code with serial number and uniqueness
Big label.
3) the big label of Quick Response Code that throughput output is come carries out odd or even number classification, and such as 001 is A code, and 002 is B code.
4) the first situation: A code, B code is simultaneously by two different individual micro-signal barcode scannings, and order is for first sweeping A code
Sweeping B code again, then A code comes into force, B code also comes into force.The second situation is: A code is not swept, and simply B code is swept, and that A code loses
Effect, B code is effective.The third situation: A, B code is all by same micro-signal barcode scanning, and only B code effective, A code lost efficacy.
5) by individual's micro-signal big label of identification two-dimensional code data, trigger and pay close attention to wechat public number, and call wechat and prop up
Pay interface, directly being paid close attention on the individual micro-signal of public number by Quick Response Code big label entrance of correspondence is delivered in award.
Idiographic flow one following (sales promotion person A starts first barcode scanning):
Step one: sales promotion person A scrapes the scratch card prompting figure layer 4 in big label in kind on label 1 in kind, now Quick Response Code off
District 3 shows；
Step 2: swept by wechat on mobile phone and sweep function, be scanned the Quick Response Code in Quick Response Code district 3, enters number
According to label 6；
Step 3: data label 6 demonstrates its corresponding various data messages, after then length is by identifying Quick Response Code, enters
Enter the public number of this enterprise, pay close attention to；
Step 4: occur putting forward mark information, the wechat public number result after sales promotion person pays close attention to is: prompting allows client's B barcode scanning
Award can be received.
Idiographic flow two is as follows: (client B elder generation barcode scanning)
Unlike idiographic flow one, step 4: in cellphone enterprise public number, prompting, scanning client LOGO B receives
Reward and relevant awards；
Idiographic flow three is as follows: (sales promotion person A and client B barcode scanning simultaneously)
Unlike idiographic flow one, two, wechat public number is pointed out, and client B receives award, and then sales promotion person A just may be used
To receive award.Award at this can be with the form granting of wechat red packet.
Advantages of the present invention is as follows:
1) uniqueness identified, any one piece of digital code anti-counterfeit marker is all to use 20 digital unique false proof volumes
Code；And can only disposably omnidistance use, personator cannot copy and reusing.
2) safe and reliable, it concentrates the false proof mechanism that multinomial high-tech means is had.Even if false proof person has grasped this
The manufacture method of anti-counterfeiting mark, also effectively cannot copy the anti-counterfeiting mark of a certain product；Do not simply fail to batch micro operations
Use, and lose more than gain economically, the time does not allows.Achieve the assignability of technology and anti-counterfeiting mark can not
The two organic unity of imitation property.
3) simple to operate, no matter consumer is swept function and connects central server the most all can being swept by wechat,
Automatically being differentiated by computer system, i.e. can get the relevant information such as manufacturer, commodity true and false, overall process only needs tens seconds.
4) unified management, this anti-fake identification mark can be used for, on any kind of commodity, utilizing wechat public number, it is established that enterprise
The data network of industry, monitors at any time, is managed collectively.
5) extensibility is strong, and the big label of Quick Response Code has checks the true and false soon quickly, quick rebating function, can be applied to meeting battalion
Pin, catering industry, the expense that can be greatly lowered increases customer experience degree.
The present invention, except above-mentioned functions, has also gathered security code Quick Response Code, public number Quick Response Code, product Quick Response Code (bar shaped
Code), sales promotion Quick Response Code, the application technologies of four yards of unifications, the tool characteristic of " a yard level land, simple to operate, efficient and convenient ", two dimension
The big label of code can generate unlimited one yard of label of a thing, it is possible to identifies as the electronic ID card on any object.Pass through
The application of the big label technique of Quick Response Code can solve the problem that following nine hang-ups: " precision marketing, quick drainage, false proof traces to the source, set up enterprise
Industry and the passage of consumer, reduce cost, direct rebating terminal consumer prevents from damming, promote sales volume, stability maintenance pricing system, build
Vertical large database concept analysis ".By the promotion and application of the big label of Quick Response Code, increasing crowd a kind of barcode scanning custom can be formed
Or " barcode scanning culture ".
A kind of big label of Quick Response Code based on wechat public number of the present invention, it is based on wechat public number technology, collection
Close the application technology of four yards of unifications of security code Quick Response Code, public number Quick Response Code, product Quick Response Code, sales promotion Quick Response Code, formed
By label label big with the Quick Response Code that data set of tags becomes in kind；It has security code inquiry, collects phone number information, effectively
Controlling the market price, the function of sales promotion rebating, mark has uniqueness, safe and reliable simple to operate, it is simple to unified management, can expand
The advantages such as malleability is strong.
The above is only the better embodiment of the present invention, thus all according to the structure described in present patent application scope,
The equivalence that feature and principle are done changes or modifies, in the range of being all included in present patent application.
Claims (2)
1. the big label of Quick Response Code based on wechat public number, it is characterised in that: it includes the big label body of Quick Response Code, described
The big label body of Quick Response Code is made up of with data label (6) label (1) in kind；
Described label (1) in kind includes label base plate in kind, this material object label backplate surface top be provided with LOGO, product figure,
Promotion chart district (2), is provided with Quick Response Code district (3) in the middle part of this material object label backplate surface, and this Quick Response Code district (3) surface lower portions is arranged
There is scratch card prompting figure layer (4), be provided with enterprise's simple information bottom this material object label backplate surface, guide the barcode scanning information area
(5)；
Described data label (6) includes data label base plate, and this data label backplate surface top is provided with product figure and price
Show area (7), this product figure and price show area (7) lower section are provided with enterprise name district (8), this lower section, enterprise name district (8)
Being provided with prompting barcode scanning number of times, product whether certified products information and barcode scanning time zone (9), this prompting barcode scanning number of times, product are the most just
Product information and barcode scanning time zone (9) lower section are provided with participation advertising campaign and time periodic region (10), this participation advertising campaign and
Time cycle district (10) lower section is provided with Quick Response Code district (3), and it is long by identifying two dimension that this lower section, Quick Response Code district (3) is provided with prompting
Code, prompting prize information district (11), this prompting length by identifying Quick Response Code, to be provided with enterprise detailed in prompting prize information district (11) lower section
The thin information area (12).
A kind of big label of Quick Response Code based on wechat public number the most according to claim 1, it is characterised in that: described enterprise
Details district (12) is by enterprise name, name of product, sales region, production licence, shelf-life, business license, enterprise network
Station address, enterprise address, company-related information district composition.
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Cited By (5)
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| CN106886913A (en) * | 2017-01-04 | 2017-06-23 | 华中科技大学 | A kind of merchandising management system and method based on Quick Response Code |
| CN106993061A (en) * | 2017-05-27 | 2017-07-28 | 广西中科万宏信息科技有限责任公司 | A kind of electronic relationship picture is pushed and generation method |
| CN107833068A (en) * | 2017-10-07 | 2018-03-23 | 深圳市显鸿海若新标识科技有限公司 | A kind of multistage rebating marketing system and method |
| CN109711502A (en) * | 2018-12-28 | 2019-05-03 | 努比亚技术有限公司 | A kind of method of information processing, electronic equipment and storage medium |
| CN111612526A (en) * | 2020-04-28 | 2020-09-01 | 杭州沃朴物联科技有限公司 | Method, apparatus and medium for providing shopping guide reward |
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| CN111612526A (en) * | 2020-04-28 | 2020-09-01 | 杭州沃朴物联科技有限公司 | Method, apparatus and medium for providing shopping guide reward |
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