CN103500413A - Commodity information definition label, system and consumption information authentication method - Google Patents
Commodity information definition label, system and consumption information authentication method Download PDFInfo
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Abstract
The invention relates to a commodity information definition label, which comprises a one-dimensional code and a two-dimensional code which are positioned at any visible parts of a commodity body, wherein the one-dimensional code comprises commodity definition information, and the information of the one-dimensional code and the two-dimensional code are associated; the surface of the two-dimensional code is printed with a removable film layer. The invention relates to a commodity information definition system and a commodity consumption information authentication method. Two-dimensional code information is scanned and sent to a data processing center by a user, and the corresponding specific product information is found according to the two-dimensional code and sent to the user by the data processing center. The specific commodity information comprises at least one of anti-counterfeiting information, prize information and logistics information. According to the invention, a sophisticated and generalized smartphone platform is utilized to scan the two-dimensional code, the information is fast and securely transferred, the confidentiality and authenticity of information collection are improved, and the collection of consumption information is more targeted and direct.
Description
Technical field
The invention belongs to electronic applications, relate to definition and the collection of merchandise news, particularly a kind of merchandise news definition label, system and consumption information verification method.
Background technology
The one dimension code is comprised of vertical secret note and informal voucher, and the thickness of chequered with black and white and striped is also different, usually under striped, also has English alphabet or arabic numeral.
The entrained quantity of information of bar code is limited, as the bar code on commodity only can be held 13 (EAN-13 code) arabic numeral, more information can only rely on the support of merchandising database, left the database of setting up in advance, this bar code is just nonsensical, has therefore also limited to a certain extent the range of application of bar code.Based on this reason, invented two-dimensional bar code in the nineties.
Quick Response Code is (on two-dimensional directional) distributes on plane according to certain rules with certain specific geometric figure chequered with black and white graphic recording data symbol information, utilize dexterously " 0 ", the concept of " 1 " bit stream that forms the computer-internal logical foundations on coding, with several, the geometrical body corresponding with scale-of-two means the word numerical information, by image input device or photoelectric scanning device automatically identifying and reading, to realize information, automatically processes.Quick Response Code is generally square structure, and list is comprised of horizontal and vertical bar code, and also has polygonal pattern in the code district, and the texture of same Quick Response Code is also chequered with black and white, and the thickness difference, mean different information.
Two-dimensional bar code, except the advantage with bar code, contains much information, reliability is high simultaneously in addition, the advantage such as maintain secrecy, antifalsification is strong.Quick Response Code is with respect to the one dimension code, though cost of manufacture is low, the price comparison of scanning device is high, and it is longer to process checking 2 D code information process, is unfavorable for rapid scanning identification.
The characteristics of fast-moving consumer goods FMCG (Fast Moving Consumer Goods) are that same kind quantity is large, and repurchase rate is high.In American-European countries, it is channel long (multistage wholesale), scope wide (everybody often use of needs) and industry situation many (,Xian Yin shop, hypermarket and traditional grocery stores) that the product that disappear soon are called again disappear the soon characteristics of product distribution of the packaging group consumer goods (Consumer Packaged Goods – CPG).So perplexing for a long time the problem of manufacturer sells quotient string goods, terminal sales promotion poor efficiency and fake and forged commodity and the problem such as spreads unchecked.
The one dimension code is printed on the production circulation information that the commodity surface can store goods, but one dimension code quantity of information is single limited, although Quick Response Code inclusion information amount is large, Quick Response Code scan process cost is relatively high, is unfavorable for the extensive use of commodity logistics realm of sale, collection to commodity consumption information, such as consumption place, consumer groups, consumption prize-winning integration etc. still generally adopts direct explanatory note, the mode of complicate statistics to carry out, not only the cost costliness, and the time is long, easily distorts and forges.
Summary of the invention
Little for overcoming the existing one dimension code printing information amount that adopts, and the direct text printout explanation of merchandise news subjects to distort the technological deficiency of forging, and the invention discloses a kind of merchandise news definition label, system and consumption information verification method.
A kind of merchandise news definition label comprises and is positioned on product ontology one dimension code and the Quick Response Code of visible section position arbitrarily that described one dimension code comprises commodity definition information, the information association of described one dimension code and Quick Response Code, and described Quick Response Code surface printing has and can scrape coating layer.
Preferably, also comprise the packaging label be positioned in commodity packagings at different levels, described commodity packaging is for packing or transportation or store many identical goodses or subordinate's commodity packaging, every commodity in the information that described packaging label comprises and this commodity packaging or the electronic labeling information of subordinate's commodity packaging are associated, and comprise at least one in commodity packaging, transportation, storing information.
Further, described packaging label is one dimension code or RFID electronic tag.
Further, described packaging label is the RFID electronic tag, and described RFID electronic tag has the geography information positioning function.
The invention also discloses a kind of merchandise news define system, comprise the as above described merchandise news definition of any one label, the scanister of merchandise news definition label be can obtain, and the related information of merchandise news definition label, the data processing centre (DPC) that also can communicate with described scanister stored.
The invention also discloses a kind of commodity consumption Information Authentication method, the scanning input 2 D code information also sends to data processing centre (DPC), and data processing centre (DPC) searches corresponding particular commodity information and sends to the user according to Quick Response Code.
Preferably, described particular commodity information comprises at least one of commodity counterfeit prevention information, prize-winning information, logistics information.
Further, the user registers cell-phone number or network IP in advance in data processing centre (DPC), use the Quick Response Code on mobile phone or network terminal items scanning body, data processing centre (DPC) is according to the cell-phone number stored or the relevant information of network IP, and the particular commodity information associated with Quick Response Code, count terminal consumption information.
Further, described particular commodity information is prize-winning information, and data processing centre (DPC) obtains getting the winning number in a bond after result, directly to user's bank account account transfer.
Preferably, the packaging label in retail traders at different levels scanning commodity packagings at different levels in time also sends to data processing centre (DPC), and the time that data processing centre (DPC) sends by analysis, place and inclusion information are monitored the logistics state, and store logistics information.
Adopt merchandise news definition label, system and consumption information verification method of the present invention, utilize intelligent mobile phone platform scanning Quick Response Code ripe and that promote, information is transmitted quick and safe, improved confidentiality and the authenticity of information acquisition, more pointed and direct to the collection of consumption information.
The accompanying drawing explanation
A kind of embodiment block diagram representation that Fig. 1 is merchandise news definition label of the present invention.
Embodiment
Below in conjunction with accompanying drawing, the specific embodiment of the present invention is described in further detail.
Merchandise news definition label of the present invention, comprise the one dimension code and the Quick Response Code that are positioned at any visible section position on product ontology, described one dimension code comprises commodity definition information, the information association of described one dimension code and Quick Response Code, and described Quick Response Code surface printing has and can scrape coating layer.
The one dimension code is unique, and facilitates the information acquisition of production and storage and logistics progress as the specific identity coding (ID) of depended on single products; Described Quick Response Code is also unique, means to refer in particular to the personalized archives of appointment single products of one dimension code (ID) representative in the network address of database.That is and the information association of described one dimension code, and described Quick Response Code surface printing has and can scrape coating layer.
The present invention adopts one dimension code and Quick Response Code to be printed on product ontology merchandise news is defined simultaneously, combines the advantage of two kinds of coding techniquess.Available technology adopting one dimension code is printed on the Commercial goods labels surface for the production testing department of commodity, the Information Authentication of each logistics sales section, limitation due to technology, processing procedure loaded down with trivial details, prior reason is the consideration for cost, do not adopt quantity of information abundanter, the Quick Response Code that false proof security performance is stronger.Development due to technology, smart mobile phone universal that particularly there is camera and central processing unit, make at consumption terminal, the scan process of Quick Response Code can be completed by consumer self, adopts Quick Response Code to store the consumer and has a mind to the information of scan process, and complete this process by consumer self, concerning the manufacturer, avoided the scan process cost of Quick Response Code, and the printing of Quick Response Code increase cost is very cheap, can ignore.
The beer beverage commodity that are printed with prize-winning or integration information of take are example, the typical prize-winning information printing treatment process of tradition is: prize-winning information is printed on to the beer bottle cap inboard, the consumer delivers to bottom dealer by the prize-winning bottle cap after bottle is opened, and through layer, reports and submits the prize to Beer Brewage producer.
The defect that said process exists is: the information that is printed on the bottle cap inboard can be spied on by adopting powerful torch to irradiate at the bottom of clear vial, or directly manufactures with the prize-winning bottle cap and similarly palm off the false prize of bottle cap.For preventing fake producer's prize, Beer Brewage producer has to use a large amount of manpowers to screen true and false bottle cap.Although at present also by adopting the character that the printing multidigit is comprised of letter or number on body, the consumer inputs character information website or sends note, but this mode is for consumer's consumption impression, obviously loaded down with trivial details and have no enjoyment, the out of patience input of most consumers tediously long and the milli irregular character string, make this prize mode in most cases perform practically no function.
Adopt merchandise news definition label of the present invention, can utilize the Quick Response Code storage to get the winning number in a bond or integration information, after the consumer buys commodity, whether the camera on the use smart mobile phone, by being sent to the data processing centre (DPC) of manufacturer after Quick Response Code scanning, can be learnt and get the winning number in a bond.
One dimension code or Quick Response Code can be printed on any visual position of commodity, are not limited to the visual position before commodity are sealed off, and can be also the viewing areas after commodity are sealed off, the packaging bag inboard of commodity for example, the bottle cap inboard of container etc.
In prior art, the one dimension codes that adopt record commodity production information more, a large amount of one dimension code scanner heads that use in existing production and sales network, therefore utilize existing equipment, still put down in writing commodity production information on the one dimension code, but one dimension code quantity of information is limited, be not suitable as the carrier of prize-winning information, therefore the Quick Response Code record prize-winning information that adopts more.Scanning, transmission, identification and processing to Quick Response Code are the quite ripe prior aries in this area, fully can be for the treatment of for example processing of prize-winning or total mark of consumption information.Quick Response Code on every commodity is unique, and on software arranges, once a certain Quick Response Code is received once by data processing centre (DPC), the follow-up input that repeats is no longer approved, has stopped the phenomenon that multiple scanning is received the award.Can take to produce at any time the method for award winner list, for example at the eve of announcing the winners in a lottery, just produce the Quick Response Code of getting the winning number in a bond, with the phenomenon of stopping to fake in advance simultaneously.Adopt the form of similar scratch card on Quick Response Code, printing can be scraped coating layer.After the consumer buys product, wipe coating layer off, to after Quick Response Code scanning, send to data processing centre (DPC), by data processing centre (DPC), processed, corresponding particular commodity information is searched according to Quick Response Code by data processing centre (DPC), described particular commodity information comprises at least one of commodity counterfeit prevention information, prize-winning information, logistics information, and the user, according to the information fed back to, can carry out true and false judgement, prize operation or logistics condition monitoring etc.
Adopt said method, the user utilizes the smart mobile phone of self or uploads the transmission 2 D code information by computer network, the bonus effect that can also obtain is: production firm is by gathering cellphone information or network IP information, can be by analyzing cell-phone number or network IP, obtain relatively real consumer information, particularly be attached to the geographic distribution information of mobile phone or network IP or other information of binding with cell-phone number, network IP.Consume geography information by analysis, production firm can be easy to analyze the sales volume size of judging each region, to the hobby of different beer kinds, adjusts sales tactics.
If the user of scanning Quick Response Code registers mobile phone or network IP in advance in the data processing centre (DPC) of manufacturer, manufacturer can obtain more consumption information so.The method can be applied to the achievement statistics of manufacturer to a line sales force of sales network, for example, for the waiter of each service bar, every bottled beer of promoting out can and send to data processing centre (DPC) by registered cell-phone number by Quick Response Code scanning.For consumption such as beer, very disperseed in the past, random large commodity, a line sales force achievement statistics, owing to crossing one another, can't be accomplished the statistics by the people, can only take shop as the whole statistics of unit and to whole selling group mean allocation.Adopt the mode of above-mentioned transmission Quick Response Code checking, realized the accurate statistics to sales achievement, be conducive to improve sales force's enthusiasm and to the distribution dynamics of product.
After adopting aforesaid way to count prize-winning information or sales achievement information, data processing centre (DPC) can be by ripe bank system of web or other modes, the bank account directly provided to the user or the integration account operation of transferring accounts, replaced cash prize in the past, the verbose mode transmitted layer by layer, safe and efficient.
The present invention adopts one dimension code and Quick Response Code in conjunction with being printed on product ontology, one dimension code on every product ontology is associated one to one with 2 D code information, related information is pre-stored in data processing centre (DPC), for the manufacturer provides multiple application mode, for example above-described statistics prize-winning information, consume achievement etc.
For the circulation sale link to commodity is more easily monitored, the present invention has carried out the label definition to each layer of packing of commodity, be that merchandise news definition label also comprises the packaging label be positioned in commodity packagings at different levels, described commodity packaging is for packing or transportation or store many identical goodses or subordinate's commodity packaging, every commodity in the information that described packaging label comprises and this commodity packaging or the electronic labeling information of subordinate's commodity packaging are associated, i.e. lower grade packaged with this packing, the maybe electronic tag association of every commodity in this packing, this incidence relation is at product export, pre-stored among data processing centre (DPC) while completing packing, by the scanning packaging label, can inquire the relevant information of all descending grade packaged or commodity in this packing, electronic information definition and storage by packaging labels at different levels, reality has been set up the commodity packaging database of a convenient search and statistics.Described packaging label comprises at least one in commodity packaging, transportation, storing information.
For example every 12 bottled beers are 1 carton, every 80 casees beer are shelf, all print on carton and shelf or be pasted with this part is packed to one dimension code or the RFID defined, dealer at different levels can stock up or the one dimension code scanned during shipment, in the checking true and false, also can realize the real-time statistic to turnover goods.
For large part packing, for example shelf, can adopt the RFID that cost is higher, and RFID has certain emission distance of reaction, convenient record management in warehouse.Can adopt the RFID with geography information positioning function, for example, with the satnav chip of GPS or Beidou satellite system compatibility, when scanning RFID, obtain in the lump geography information, data processing centre (DPC) is by the analysis to geography information, can draw circulation path, velocity of liquid assets and the instant place of commodity, dealer or retail terminal waiter use specific mobile phone client software App, confirmation is at the place of appointment (Where, by GPS, locate), receive or sell product (What, by one dimension code or Quick Response Code) in the rational time (When); Record the above-mentioned information in whole currency section, can count commodity and receive the required time from delivering to, the velocity of liquid assets of each circulation, and can, by the monitoring to circulation path, judge whether secondary dealer has the goods behavior of going here and there privately.
Packaging label in retail traders at different levels scanning commodity packagings at different levels in time also sends to data processing centre (DPC), the time that data processing centre (DPC) sends by analysis, place and inclusion information are monitored the logistics state, and storage logistics information, in time so-called, be to receive that in retail trader concurrent the sending of reasonable time interscan of goods gets final product.
Adopt the label design of above-mentioned stratification, whole logistics progress is monitored, can count logistics information, and the circulation status to commodity is judged based on logistics information, monitoring string goods or other abnormal logistics phenomenons.
The information that Quick Response Code on commodity comprises can be prize-winning information, also can the be as above a kind of authorization information that is specifically designed to statistics sales force achievement, can be also other information, the present invention adopts the mode of one dimension code and Quick Response Code combination, actual is by more professional one dimension code scanning validation system and more universal, more approach the 2 D code information scanning validation system combination of ordinary consumer, thereby provide one the difference of production and sales intermediate links and consumptive link can be verified to demand, the platform of checking hardware device combination, can develop various application mode based on this platform, foregoing consumption prize-winning information and sales achievement statistics are two kinds of typical application modes wherein.
The realization of said method depends on a kind of like this merchandise news define system, comprise foregoing merchandise news definition label, the scanister of merchandise news definition label be can obtain, and the related information of merchandise news definition label, the data processing centre (DPC) that also can communicate with described scanister stored.Described scanister can be smart mobile phone or web camera, and manufacturer, by building a kind of like this system, can realize the functions such as aforesaid prize-winning Information Statistics, sales achievement statistics and logistics monitoring.Communication connection between described data processing centre (DPC) and each scanister can depend on existing communication network, for example mobile communications network or internet.
Adopt merchandise news definition label, system and consumption information verification method of the present invention, utilize intelligent mobile phone platform scanning Quick Response Code ripe and that promote, information is transmitted quick and safe, improved confidentiality and the authenticity of information acquisition, more pointed and direct to the collection of consumption information.
Previously described is each preferred embodiment of the present invention, preferred implementation in each preferred embodiment is if not obviously contradictory or take a certain preferred implementation as prerequisite, each preferred implementation stack combinations is arbitrarily used, design parameter in described embodiment and embodiment is only the invention proof procedure for clear statement inventor, not in order to limit scope of patent protection of the present invention, scope of patent protection of the present invention still is as the criterion with its claims, the equivalent structure that every utilization instructions of the present invention and accompanying drawing content are done changes, in like manner all should be included in protection scope of the present invention.
Claims (10)
1. a merchandise news defines label, it is characterized in that, comprise the one dimension code and the Quick Response Code that are positioned at any visible section position on product ontology, described one dimension code comprises commodity definition information, the information association of described one dimension code and Quick Response Code, and described Quick Response Code surface printing has and can scrape coating layer.
2. a kind of merchandise news as claimed in claim 1 defines label, it is characterized in that, also comprise the packaging label be positioned in commodity packagings at different levels, described commodity packaging is for packing or transportation or store many identical goodses or subordinate's commodity packaging, every commodity in the information that described packaging label comprises and this commodity packaging or the electronic labeling information of subordinate's commodity packaging are associated, and comprise at least one in commodity packaging, transportation, storing information.
3. a kind of merchandise news definition label as claimed in claim 2, is characterized in that, described packaging label is one dimension code or RFID electronic tag.
4. a kind of merchandise news definition label as claimed in claim 3, is characterized in that, described packaging label is the RFID electronic tag, and described RFID electronic tag has the geography information positioning function.
5. a merchandise news define system, it is characterized in that, comprise merchandise news definition label as described as claim 1-4 any one, the scanister of merchandise news definition label be can obtain, and the related information of merchandise news definition label, the data processing centre (DPC) that also can communicate with described scanister stored.
6. a commodity consumption Information Authentication method, is characterized in that, the scanning input 2 D code information also sends to data processing centre (DPC), and data processing centre (DPC) searches corresponding particular commodity information and sends to the user according to Quick Response Code.
7. a kind of commodity consumption Information Authentication method as claimed in claim 6, is characterized in that, described particular commodity information comprises at least one of commodity counterfeit prevention information, prize-winning information, logistics information.
8. a kind of commodity consumption Information Authentication method as described as claim 6 or 7, it is characterized in that, the user registers cell-phone number or network IP in advance in data processing centre (DPC), use the Quick Response Code on mobile phone or network terminal items scanning body, data processing centre (DPC) is according to the cell-phone number stored or the relevant information of network IP, and the particular commodity information associated with Quick Response Code, count terminal consumption information.
9. a kind of commodity consumption Information Authentication method as claimed in claim 8, is characterized in that, described particular commodity information is prize-winning information, and data processing centre (DPC) obtains getting the winning number in a bond after result, directly to user's bank account account transfer.
10. a kind of commodity consumption Information Authentication method as claimed in claim 6, it is characterized in that, packaging label in retail traders at different levels scanning commodity packagings at different levels in time also sends to data processing centre (DPC), the time that data processing centre (DPC) sends by analysis, place and inclusion information are monitored the logistics state, and store logistics information.
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