CN107730264A - A kind of information established based on packaging propagates platform - Google Patents
A kind of information established based on packaging propagates platform Download PDFInfo
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- CN107730264A CN107730264A CN201610642750.8A CN201610642750A CN107730264A CN 107730264 A CN107730264 A CN 107730264A CN 201610642750 A CN201610642750 A CN 201610642750A CN 107730264 A CN107730264 A CN 107730264A
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/018—Certifying business or products
- G06Q30/0185—Product, service or business identity fraud
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Abstract
A kind of information established based on packaging of the present invention propagates platform, it is Quick Response Code to print or carry or the carrier for being packaged as information and propagating platform of multidimensional code, because the specific consumer group of commodity is also the audience of different customizing messages, using characteristics of the multimedia possessed by platform, the interaction of the interaction of enterprise and consumer, information content business and consumer are realized；Pass through the interaction between data management module (1), packaging (2), consumer (3) and information content module (4), the personal characteristics of collection analysis consumer, precisely locking consumption individual or colony, the different information contents is propagated for Different Individual or colony, the value maximization for propagating it.
Description
Technical field
The present invention relates to a kind of information established based on packaging to propagate platform.
Background technology
Packaging is the things in all fields that circulate, and possesses the external form of commercial value；The function of packaging is to protect
Protect commodity, spreads out merchandise information, convenient use, convenience in transport, promotion sale, raising Additional Value of Commodities；It passes through word, figure
The design and reasonable disposition of the visual elements such as shape, color, format, it is allowed to commodity information to be expressed, idea, data transmission
To consumer.
White space is the basis space for packing picture and text behind；Blank can make product packaging produce the aesthetic feeling of art, open
Send out the association of people and transfer mood, the sight flow of consumer is guided with this, transmits the information of commodity.
Information is all contents that human society is propagated；Modern information technologies are by the calculating based on microelectronics
Machine Technology ＆ Telecommunications technology with reference to and the means that are formed, to sound, image, word, digital and various sensing believes
Number the information active technology that is obtained, processed, handled, store, propagate and used.
Audient is the general name of receiver in mass media activity.In information propagation, audient is the recipient of information,
It is the key for determining activities of transmission success or failure.
Multimedia be combined in computer system two or more media a kind of man-machine interactive information interchange and
Communications media；The media used include word, picture, photo, sound and image data, and the interactive work(that formula is provided
Energy.
Two-dimensional bar code is born in the early 1940s, practical application is developed between nearly 20 years, is certain specific geometry
Figure is according to certain rules the chequered with black and white graphic recording data symbol information of distribution on two-dimensional directional in plane；In code
In establishment dexterously using form " 0 " of computer-internal logical foundations, " 1 " bit stream concept, entered using several and two
Corresponding geometrical body is made to represent word numerical information, by image input device or photoelectric scanning device automatically identifying and reading with
Realize that information automatically processes；It has some general character of barcode technology：Every kind of code system has its specific character set；Each character accounts for
There is certain width；With certain verifying function etc., while also have to the information automatic identification function do not gone together and processing
The rotationally-varying point of figure；Quick Response Code drastically increases data and adopted as a kind of brand-new information storage, transmission and identification technology
Collection and the speed of information processing, work and the living environment of people are improved, weight is made that for the scientific and modernization of management
Contribute.
When on-line payment refers to that the seller is traded with buyer by the e-commerce website on internet, bank carries for it
For a kind of business of online capital settlement service, the means of payment both can also pass through Third-party payment with Net silver direct payment.
Patent of invention CN201410707084.2 discloses a kind of data interaction system, including two-dimension code label data clothes
Business device, special mobile reading terminals, the product package body for being pasted with two-dimension code label, the two-dimension code label is variable two-dimension code
Label, the information of any variable two-dimension code storage is unique, and it is uniquely two-dimentional that each product package body is pasted with information
Code label, there is unique identification code, two-dimension code label need to be read by the special mobile reading terminals that terminal trade company holds, from
And realize the possibility of the stolen brush of intermediate links, moreover, two-dimension code label when reading due to error correction, because
This, destroyed probability is smaller, and terminal trade company can be actively engaged in the advertising campaign of producer, because two-dimension code label information is read
Afterwards, can be by the way that on wireless real-time transmission to two-dimension code label data server, the sale that producer can be to product be accurately counted
According to statistics.
Patent of invention CN201610075668.1 discloses a kind of false proof side of packaging group product Quick Response Code matching checking
Method and system, wherein method include：One-to-one product two dimension is set in product inner packing and in outer packing respectively in advance
Code and checking Quick Response Code；Scan the product Quick Response Code to show product information and seal off the time first, and prompt to test described in scanning
Demonstrate,prove Quick Response Code；The checking Quick Response Code is scanned, verifies whether the product Quick Response Code and the checking Quick Response Code match, and is provided
The corresponding prompting of authenticity of products.The technology being mutually authenticated using the present invention using two Quick Response Codes of product packaging avoids product bag
Dress thing is recycled, and reduces anti-counterfeiting cost.
So far, due to the numerous commodity of in the market all tend to homogeneity, Shi Ge enterprises in order to attract the eyeball of consumer,
All strengthen the individual character of itself prominent commodity with packing；Therefore, it is to be expressed in packaging, all it is the letter related to package goods
Cease content；Patent of invention CN201410707084.2 is using the storage informational function of the upper two-dimensional bar of packaging, using special
The storage information in two-dimension code label is read with mobile reader, coordinates the marketing activity of enterprise and realizes two-dimension code label data
The real-time update of sales data in server；Patent of invention CN201610075668.1 utilizes the upper two-dimensional bar of packaging
Store informational function, the technology being mutually authenticated by two Quick Response Codes avoids product package material from being recycled, reduce it is false proof into
This.
In summary, any commodity have the audience that its specific consumer group is also different customizing messages；Two dimension
Bar code, which not only has, stores up stored function, can also express more data types, so that printing or carrying Quick Response Code
Packaging as information propagation platform carrier be possibly realized；Packaging only propagates the relevant information of commodity or manufacturing enterprise at present,
Clearly to the waste of this carrier.
The content of the invention
The present invention is directed to above-mentioned problem, there is provided a kind of information established based on packaging propagates platform, is to print
The carrier for being packaged as information and propagating platform of brush or the Quick Response Code carried or multidimensional code, it is special using multimedia possessed by platform
Sign, the interaction of the interaction of enterprise and consumer, information content business and consumer are realized, consumption individual is precisely locked with technological means
Or colony, reach the maximization of information content value.
A kind of information established based on packaging propagates platform, is by 1 data management module, 2 packagings, 3 consumers, 4 information
Content module forms；It is characterized in that：The Quick Response Code or multidimensional code structure for printing or carrying on white space and packaging in packaging
Into information propagates the key element of platform, the terminal scanning of data management module packs printing or the Quick Response Code or multidimensional code that carry,
Merchandise news is delivered to data management module, data management module according to merchandise news, the exclusive character string mark of distribution package
Remember and activate the Quick Response Code or multidimensional code of printing or carrying in packaging and set towards the entrance of information content module, the terminal of consumer
Printing or the Quick Response Code or multidimensional code that carry are opened and enter the entrance of information content module, data management mould in standby scanning packaging
Block is closed the Quick Response Code or multidimensional code of printing or carrying in packaging and propped up online towards the entrance of information content module, consumer in limited time
After paying purchase product, data management module notifies consumer, the entrance closing in limited time of information content module, the non-online branch of consumer
After paying purchase product, printing or the Quick Response Code carried or multidimensional code, data management module are not packed with terminal device scans
The entrance of closing information content module, the non-on-line payment purchase product of consumer scan printing or the two dimension carried in packaging in limited time
After code or multidimensional code enter information content module, do not prescribed a time limit closing information with the interaction of information content module, data management module
Entrance, data management module and the consumer interaction of content module, the personal characteristics information of collection analysis consumer, data management
Module provides the personal characteristics data of consumer, information content module for information content module according to the personality analysis number of consumer
According to providing best information content approach for consumer, information content module and consumer interaction gather information, be data management mould
Block collects the personal characteristics information of consumer.
The beneficial effects of the invention are as follows：
A kind of information established based on packaging of the present invention propagates platform, is the Quick Response Code or multidimensional code to print or carry
The carrier for being packaged as information and propagating platform, using characteristics of the multimedia possessed by platform, realize enterprise and consumer interaction,
Information content business and the interaction of consumer, precisely lock consumption individual or colony with technological means, and for different individuals or
Colony, the different information contents is propagated respectively, the value maximization for propagating it.
Brief description of the drawings
Fig. 1, it is the basic structure schematic diagram that a kind of information established based on packaging propagates platform.
Embodiment
Printing or the Quick Response Code or multidimensional code configuration information that carry in white space and packaging (2) on (2) is packed to propagate
Printing or the Quick Response Code or multidimensional code that carry in the key element of platform, the terminal scanning packaging (2) of data management module (1), by business
Product information transmission is to data management module (1), data management module (1) according to merchandise news, the exclusive character of distribution package (2)
String marks and activated the Quick Response Code or multidimensional code that print or carry in packaging (2) to lead to the entrance of information content module (4), consumption
Printing or the Quick Response Code or multidimensional code that carry are opened and enter information content module in the terminal device scans packaging (2) of person (3)
(4) entrance, data management module (1) closes printing or the Quick Response Code carried or multidimensional code in packaging (2) and leads to information in limited time
After product is bought in the entrance of content module (4), consumer (3) on-line payment, data management module (1) notifies consumer (3), letter
The entrance for ceasing content module (4) is closed, after the non-on-line payment purchase product of consumer (3) in limited time, does not use terminal device scans
Printing or the Quick Response Code carried or multidimensional code, data management module (1) on (2) is packed to prescribe a time limit closing information content module (4)
Printing or the Quick Response Code or multidimensional code that carry enter letter on entrance, the non-on-line payment purchase product scanning packaging (2) of consumer (3)
After ceasing content module (4), do not prescribed a time limit closing information content module with information content module (4) interaction, data management module (1)
(4) entrance, data management module (1) and consumer (3) is interactive, personal characteristics information, the data of collection analysis consumer (3)
Management module (1) is that information content module (4) provides the personal characteristics data of consumer (3), information content module (4) basis disappears
The personality analysis data of the person of expense (3), best information content approach, information content module (4) and consumer are provided for consumer (3)
(3) interactive collection information, the personal characteristics information of consumer (3) is collected for data management module (1).
A kind of information established based on packaging of the present invention propagates platform, is the Quick Response Code or multidimensional code to print or carry
The carrier for being packaged as information and propagating platform, using characteristics of the multimedia possessed by platform, realize enterprise and consumer interaction,
Information content business and the interaction of consumer, consumption individual or colony are precisely locked by technological means, and be directed to different individuals
Or colony, the different information contents is propagated respectively, the value maximization for propagating it.
Claims (4)
- It is by 1 data management module, 2 packagings, 3 consumers, 4 information 1. a kind of information established based on packaging propagates platform Molar block forms；It is characterized in that：Pack printing or the Quick Response Code or multidimensional that carry in white space and packaging (2) on (2) Code configuration information propagates the key element of platform, the terminal scanning of data management module (1) packs printing or the Quick Response Code carried on (2) Or multidimensional code, merchandise news is delivered to data management module (1), data management module (1) according to merchandise news, distribution package (2) exclusive string token and activate in packaging (2) print carry Quick Response Code or multidimensional code lead to information content module (4) entrance, the terminal device scans of consumer (3) are packed printing or the Quick Response Code carried or multidimensional code opening on (2) and gone forward side by side Enter the entrances of information content module (4), data management module (1) prescribe a time limit close in packaging (2) printing or the Quick Response Code carried or After multidimensional code leads to the entrance of information content module (4), consumer (3) on-line payment purchase product, data management module (1) is logical Know consumer (3), the entrance of information content module (4) is closed, after the non-on-line payment purchase product of consumer (3), do not had in limited time The Quick Response Code or multidimensional code for printing or carrying on (2) are packed with terminal device scans, data management module (1) is prescribed a time limit closing information Printing or the Quick Response Code carried on the entrance of content module (4), the non-on-line payment purchase product scanning packaging (2) of consumer (3) Or after multidimensional code enters information content module (4), not interactive with information content module (4), data management module (1) closes in limited time It is interactive to close the entrance, data management module (1) and consumer (3) of information content module (4), of collection analysis consumer (3) Property characteristic information, data management module (1) be that information content module (4) provides the personal characteristics data of consumer (3), in information Molar block (4) provides best information content approach, the information content according to the personality analysis data of consumer (3) for consumer (3) Module (4) and the interactive collection information of consumer (3), the personal characteristics information of consumer (3) is collected for data management module (1).
- 2. according to claim 1, pack printing or the Quick Response Code or more carried in white space and packaging (2) on (2) Tie up the key element that code configuration information propagates platform.
- 3. according to claim 1, data management module (1) prescribe a time limit close packaging (2) on printing or carry Quick Response Code or Multidimensional code leads to the entrance of information content module (4).After 3.1 consumers (3) on-line payment purchase product, data management module (1) notifies consumer (3), information content module (4) entrance is closed in limited time.After the non-on-line payment purchase product of 3.2 consumers (3), do not pack what is printed or carry on (2) with terminal device scans Quick Response Code or multidimensional code, data management module (1) are prescribed a time limit the entrances of closing information content module (4).The non-on-line payment purchase product of 3.3 consumers (3), scanning are packed printing or the Quick Response Code carried or multidimensional code on (2) and entered Not interactive with information content module (4) after entering information content module (4), data management module (1) is prescribed a time limit closing information content The entrance of module (4).
- 4. according to claim 2, printed in packaging (2) or what is carried is Quick Response Code or multidimensional code.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610642750.8A CN107730264A (en) | 2016-08-09 | 2016-08-09 | A kind of information established based on packaging propagates platform |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610642750.8A CN107730264A (en) | 2016-08-09 | 2016-08-09 | A kind of information established based on packaging propagates platform |
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| Publication Number | Publication Date |
|---|---|
| CN107730264A true CN107730264A (en) | 2018-02-23 |
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ID=61199258
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610642750.8A Pending CN107730264A (en) | 2016-08-09 | 2016-08-09 | A kind of information established based on packaging propagates platform |
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| Country | Link |
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| CN (1) | CN107730264A (en) |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104376475A (en) * | 2014-11-28 | 2015-02-25 | 天津联云网络技术有限公司 | Data interaction system based on two-dimension code labels |
| CN104376482A (en) * | 2014-11-28 | 2015-02-25 | 天津联云网络技术有限公司 | Fast moving consumer goods marketing method and system based on two-dimension code labels |
| CN104408645A (en) * | 2014-11-28 | 2015-03-11 | 天津联云网络技术有限公司 | Data interaction system based on printed two-dimensional code |
| CN105654320A (en) * | 2016-01-26 | 2016-06-08 | 广西天海信息科技有限公司 | Two-dimensional code-based data analysis anti-counterfeiting traceability marketing management method and system |
-
2016
- 2016-08-09 CN CN201610642750.8A patent/CN107730264A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104376475A (en) * | 2014-11-28 | 2015-02-25 | 天津联云网络技术有限公司 | Data interaction system based on two-dimension code labels |
| CN104376482A (en) * | 2014-11-28 | 2015-02-25 | 天津联云网络技术有限公司 | Fast moving consumer goods marketing method and system based on two-dimension code labels |
| CN104408645A (en) * | 2014-11-28 | 2015-03-11 | 天津联云网络技术有限公司 | Data interaction system based on printed two-dimensional code |
| CN105654320A (en) * | 2016-01-26 | 2016-06-08 | 广西天海信息科技有限公司 | Two-dimensional code-based data analysis anti-counterfeiting traceability marketing management method and system |
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Application publication date: 20180223 |
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