CN106296217A - A kind of product Jianzhen's extension system based on Location based service - Google Patents
A kind of product Jianzhen's extension system based on Location based service Download PDFInfo
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Abstract
The present invention relates to a kind of product Jianzhen's extension system based on Location based service, including: Jianzhen's subsystem, for realizing the Jianzhen of product；Information popularization subsystem, is connected with Jianzhen's subsystem, for obtaining and show relevant information according to Jianzhen's result of Jianzhen's subsystem, and carries out the two-way exchange popularization between user and businessman according to relevant information and user profile；Data base, it is connected with Jianzhen's subsystem and information popularization subsystem respectively, for preserving product detail information in the media ID information of product in Jianzhen's subsystem, LBS positional information and product information code, and information popularization subsystem, brand electricity business's information, entity brand shops information, user profile, logistics gather information and resource information.Compared with prior art, the present invention has and realizes user and the docking of Brand Service business, achieves the advantages such as the popularization of message, antifalse effect be good, safe and reliable and with low cost.
Description
Technical field
The present invention relates to field of anti-counterfeit technology, especially relate to a kind of product Jianzhen based on Location based service and promote system
System.
Background technology
At present, there is increasing enterprise to print Quick Response Code on oneself production product or product packing box, have very
Many high-end products have been fitted together to RFID, after consumer buys product, it is possible to use the mobile scanning terminal of end user reads commodity
On medium (Quick Response Code or/and RFID), further according to scanning and the medium information that reads, verify institute to the Internet by mobile phone
Purchase the true and false of product.
Mobile terminal is more and more universal at present, ends for the end of the year 2014, and only China Mobile's intelligent terminal user number has reached 106
Hundred million, account for the 30% of whole world mobile terminal quantity, and along with the change of living habit, mobile terminal pushes away along with mobile payment
Extensively, its privacy is more and more important, and MSID-Mobile Station Identifier mobile terminal identification has uniqueness, institute
Broadly fall into the personal effects with substantially mobile terminal, there is popularity.
Location Based service (Location Based Service, LBS), it is the nothing by telecommunications mobile operator
Line electricity communication network (such as GSM net, CDMA net) or outside location mode (such as GPS) obtain the positional information of mobile phone users
(geographical coordinate, or geodetic coordinates), at GIS (Geographic Information System, GIS-Geographic Information System) platform
Under support, provide the user a kind of value-added service of respective service.
LBS English full name is Location Based Services, and it includes two layers of meaning: first determine that mobile setting
Standby or the geographical position at user place；Next to that provide the various information service relevant to position.Mean relevant to location each
Class service system, is called for short " positioning service ", and another call is MPS-Mobile Position Services, also referred to as "
Location based service " system.As found the current geographic position of cellphone subscriber, then in the range of 6340 square kilometres of Shanghai City
The title of hotel in the kilometer range of searching mobile phone user current position 1, movie theatre, library, gas station etc. and address.So
Say that LBS seeks to by the Internet or wireless network, between fixing user or mobile subscriber, complete location and service two big merits
Energy.
Wherein mobile terminal can be mobile phone, personal digital assistant (Personal Digital Assistant,
PDA), handheld computer (Pocket PC), it is also possible to be the desk computer (desktop PC) by Internet communication.
Service platform mainly includes WEB server (Web Server), location-server (Location Server) and LDAP
(Lightweight Directory Access Protocol) server.
LBS is the radio positioning service platform of an exploitation, mixed positioning skill based on GPS/Cell ID/WIFI/IP
Art, covers the whole nation, can be that mobile phone, Pad, notebook and various mobile device provide positioning service, can carry as location-based service
Describe for city, terminal place, area, the word in street, POI (the Point of near terminal seat can be inquired about
Interest) information, it is achieved the functions such as real-time positioning reports, picture character reports, mobile network's communication.Thus meet user
Technology to position demand for services.On the one hand, it is the main source of foreground client geographic position data, on the other hand, also
It is the important carrier communicated with background server, so makes mobile phone incorporate Location Service Platform.
Dimension code anti-counterfeit method in the market has the disadvantage that existing dimension code anti-counterfeit method, wherein can nothing
The Quick Response Code printed on the commodity of inquiry repeatedly of limit time, in order to avoid fake producer prints identical Quick Response Code on counterfeit goods,
Existing two-dimension code label is all to use anti-forgery ink, adds a cover the special material such as coating, fragile paper or technique makes, and this makes two
Tie up the false proof cost of code to rise, product circulation again commercially can be hindered after the checking true and false, and this technology not only adds
Big anti-fraud cost, and still there is the possibility of fraud.As can be seen here, the false proof effect of existing dimension code anti-counterfeit method
Fruit need to improve.
Also have some method for anti-counterfeit by carrying out doing adding 1 etc. method carrying out preventing product of checking number of times on the server
Faking, although this method is simple and cost-effective, but there is the restriction for same consumer authentication number of times in it, it is impossible to
Its effectiveness of multiple authentication, if there is also this product is valuables simultaneously, it is understood that there may be changing hands and selling many times, nothing
Method carries out the defect of checking repeatedly；Some methods i.e. enable and realize multiple authentication, but there will be the actual goods during changing hands
The situation that thing has been substituted by fake product.
On market the most defective with Quick Response Code for method for anti-counterfeit, 2 D code information cannot be printed just for product itself
Fake certification cannot be implemented.
System in the market only identifies the function of the true and false, does not associate the marketing activity of brand article, drain product
The neighbouring shops of board commodity and brand freely electricity business's platform feature, does not help the function improving customer relation management of brand.
Summary of the invention
It is an object of the invention to for the problems referred to above provide a kind of have message promote function based on running fix take
Product Jianzhen's extension system of business.
The purpose of the present invention can be achieved through the following technical solutions:
A kind of product Jianzhen's extension system based on Location based service, described system includes:
Jianzhen's subsystem, generates the product of product for the media ID information according to product, LBS positional information and temporal information
Product information code, and ask the fake certification of user to compare with product information code to realize the Jianzhen of product；
Information popularization subsystem, is connected with Jianzhen's subsystem, for obtaining according to Jianzhen's result of Jianzhen's subsystem and show
Show relevant information, and carry out the two-way exchange popularization between user and businessman according to relevant information and user profile；
Data base, is connected with Jianzhen's subsystem and information popularization subsystem respectively, is used for preserving product in Jianzhen's subsystem
Media ID information, LBS positional information and product information code, and information popularization subsystem in product detail information, brand
Electricity business's information, entity brand shops information, user profile, logistics gather information and resource information.
Described information popularization subsystem includes:
Information provider unit, is connected with Jianzhen's subsystem and data base respectively, ties for the Jianzhen according to Jianzhen's subsystem
Fruit obtains and shows relevant information；
Promote sharing apparatus, be connected with information provider unit and data base respectively, for obtaining according to information provider unit
Relevant information, directly provide two-way information popularization and resource sharing for Jianzhen user, product brand business and product trade company.
Described information provider unit includes:
Product detail information module, for obtaining according to Jianzhen's result and show product detail information, described product details
Information includes the particular content of product, keeping life, product expiration time and product video information；
Product Jianzhen's information module, for obtaining according to Jianzhen's result of Jianzhen's subsystem and showing product Jianzhen's information,
Described product Jianzhen's information includes that the source-information of product, logistics gather information and anti-fake certificate information on services；
Brand shops information module, obtains for the product detail information obtained according to product details module and shows product
Entity brand shops information；
Brand electricity business's information module, obtains for the product detail information obtained according to product details module and shows product
Brand electricity business's information.
Described logistics gathers information and includes that information, product falsifying letter are transported in product delivery area, product territory, product
Breath, product inventory information and product sales statistics information.
Described popularization sharing apparatus includes:
Promotion module, carries out user authentication for the relevant information obtained according to user profile and information provider unit
And user integral；
User management module, is carried out between user for the relevant information obtained according to user profile and information provider unit
Relevant information share exchange；
Marketing activity promotional module, carries out product for the relevant information obtained according to user profile and information provider unit
Movable advance notice and preferential sales promotion, described preferential sales promotion includes giving a discount, electronic cards certificate provides and purchases by group；
Resource sharing module, the relevant information for obtaining according to user profile and information provider unit is in entity brand
The user of shops provides wireless service, digital map navigation and parking stall resource information.
Described Jianzhen's subsystem includes:
Unique media generation module, is arranged on, for generating, the unique media that product is corresponding with product；
Product LBS position information acquisition module, for obtaining the LBS positional information that should arrive of product；
Product information code generation module, is used for the media ID information according to product and LBS positional information and temporal information is raw
Become product information code；
Product information code active module, after arriving, at product, the LBS positional information that should arrive, activates product information code；
Product Validation request sending module, is arranged in the terminal, for reading the media ID information on product, and will
This media ID information forms fake certification request and sends after merging with the LBS positional information of mobile terminal；
Product Validation module, is used for receiving fake certification request, and by the request of this fake certification and the product in data base
Information code is compared checking, sends the result；
The result receiver module, is used for receiving and showing the result.
Compared with prior art, the method have the advantages that
(1) information popularization subsystem it is provided with, it is simple to the relevant information of Jianzhen's product is scanned for by Jianzhen user, while side
Just user carries out purchase and the resource collection of Related product, has convenience.
(2) information popularization subsystem is in addition to can realizing the information popularization to user, it is also possible to help brand trade company real
The collection of existing customer information and management, facilitate businessman to carry out targetedly selling and services of sales promotion.
(3) information popularization subsystem has carried out modular division according to function, it is simple to is managed and safeguards.
(4) information provider unit is in addition to providing Jianzhen's information, additionally provides the relevant information of product and the brand of product
Shops and brand electricity business's information, avoid user's relevant search information voluntarily, improve conveniency.
(5) product Jianzhen information module provides the logistics collection information of product, sells including product delivery area, product
Area, product transport information, product falsifying information, product inventory information and product sales statistics information, on the one hand can be right
Whether product flows into territory monitors in real time, on the other hand can be by anti-to the inventory information of product and sales statistics information
Brand of feeding business, it is simple to brand business reduces the coarse stock of information, accurately formulates the production schedule.
(6) popularization sharing apparatus is so that carry out the exchange of product between user, expands the range of device, carries
Rise interactivity.
(7) present invention is by sending product media ID information when verifying the mobile terminal LBS positional information of product simultaneously,
The LBS positional information received and media ID information are inquired about by Product Validation module simultaneously, if inquiring this media ID letter
Breath, then mobile terminal LBS positional information synchronization received and this media ID information are stitched together, and synchronize the shifting received simultaneously
Product information in dynamic terminal number interpolation more new database.Owing to each product should arrive unique LBS positional information, and product
Media ID be also unique, at delivery end, at random specific logistics LBS position with product is stitched together, and is also unique,
And the device number of each mobile terminal is globally unique, LBS positional information possesses real-time and accuracy, so a product
The data of coupling can only have the LBS location information verification success of a mobile terminal, if just reusing other LBS position
Can lose efficacy.This method for anti-counterfeit low cost and antifalse effect are good, safe and reliable.
Accompanying drawing explanation
Fig. 1 is the system construction drawing of the present invention；
Fig. 2 is the structural representation of Jianzhen's subsystem；
Fig. 3 is the schematic flow sheet of Product Validation module comparison of the present invention；
Wherein, 1 is Jianzhen's subsystem, and 2 is information popularization subsystem, and 3 is data base, and 11 is unique media generation module,
12 is product LBS position information acquisition module, and 13 is product information code generation module, and 14 is product information code active module, 15
For Product Validation request sending module, 16 is Product Validation module, and 17 is the result receiver module.
Detailed description of the invention
The present invention is described in detail with specific embodiment below in conjunction with the accompanying drawings.The present embodiment is with technical solution of the present invention
Premised on implement, give detailed embodiment and concrete operating process, but protection scope of the present invention be not limited to
Following embodiment.
As it is shown in figure 1, present embodiments provide a kind of product Jianzhen's extension system based on Location based service, system bag
Include: Jianzhen's subsystem 1, generate the product letter of product for the media ID information according to product, LBS positional information and temporal information
Breath code, and ask the fake certification of user to compare with product information code to realize the Jianzhen of product；Information popularization subsystem
2, it is connected with Jianzhen's subsystem 1, for obtaining and show relevant information according to Jianzhen's result of Jianzhen's subsystem 1, and according to phase
Pass information and user profile carry out the two-way exchange between user and businessman and promote；Data base 3, respectively with Jianzhen's subsystem 1 and
Information popularization subsystem 2 connects, for preserving the media ID information of product in Jianzhen's subsystem 1, LBS positional information and product letter
Product detail information in breath code, and information popularization subsystem 2, brand electricity business's information, entity brand shops information, Yong Huxin
Breath, logistics gather information and resource information.
Information popularization subsystem 2 includes: information provider unit, is connected with Jianzhen's subsystem 1 and data base 3 respectively, is used for
Jianzhen's result according to Jianzhen's subsystem 1 obtains and shows relevant information；Promote sharing apparatus, respectively with information provider unit and
Data base 3 connects, for the relevant information obtained according to information provider unit, for Jianzhen user, product brand business and product business
Family directly provides two-way information popularization and resource sharing.
Wherein, information provider unit includes: product detail information module, for obtaining according to Jianzhen's result and showing product
Detail information, described product detail information includes the particular content of product, keeping life, product expiration time and product video
Information；Product Jianzhen's information module, for obtaining according to Jianzhen's result of Jianzhen's subsystem 1 and showing product Jianzhen's information, institute
State product Jianzhen's information and include that the source-information of product, logistics gather information and anti-fake certificate information on services, wherein logistics collection
Information include product delivery area, product territory, product transport information, product falsifying information, product inventory information and
Product sales statistics information；Brand shops information module, obtains for the product detail information obtained according to product details module
And show the entity brand shops information of product；Brand electricity business's information module, for the product obtained according to product details module
Detail information obtains and shows brand electricity business's information of product.Popularization sharing apparatus includes: promotion module, for according to
The relevant information that family information and information provider unit obtain carries out user authentication and user integral；User management module, for root
What the relevant information obtained according to user profile and information provider unit carried out the relevant information between user shares exchange；Live in market
Dynamic promotional module, the relevant information for obtaining according to user profile and information provider unit carries out the movable advance notice of product with excellent
Favour sales promotion, described preferential sales promotion includes that discounting, electronic cards certificate provide and purchase by group；Resource sharing module, for according to user profile
The relevant information obtained with information provider unit is for providing wireless service, digital map navigation and parking stall the user of entity brand shops
Resource information.
Product Jianzhen's information module includes that commodity are traced to the source and commodity counterfeit prevention authentication function, commodity trace to the source as Jianzhen after consumption
Person provides the commodity of purchase to trace to the source information.After consumer's purchase brand article carries out anti-fake certificate, trace to the source this by commodity
The information of tracing to the source (such as: production site, production time, selling spot, selling time) of commodity.Brand article can be grasped whenever and wherever possible
Logistics, increases consumer's degree of belief to Brand Service.Commodity counterfeit prevention certification needs the commodity of Jianzhen to provide for consumer false proof to recognize
Card service, after consumer buys brand article, uses wechat or Jianzhen's platform scanner commodity Quick Response Code or one-dimension code to enter commodity
Row anti-fake certificate, i.e. can get authentication result (such as: the shops of commodity purchasing, place, time etc.).Relieved purchasing is provided for consumer
The experience of thing, safer more reliable.
Promotion module includes that picture and text message pushes, pays close attention to brand public number, picture and text message advertisement, certification integration and new
Product issuing function.Wherein, picture and text message pushes provides precision marketing information such as picture and text message for brand consumer after Jianzhen
The brand advertising of class.The picture and text message periodically sent adds brand promotion.There is more preferable readability, increase clicking rate.Close
Note brand public number is the wechat public number that the consumer after Jianzhen pays close attention to this brand.User buys brand article and carries out false proof recognizing
After card, the wechat public number Quick Response Code ejecting corresponding brand in certification homepage pays attention in prompting, with the head of a household by identifying that Quick Response Code adds
Pay close attention to.Or click concern public number button pays attention in.Increase brand value to propagate, facilitate consumer to understand brand information in time.
Picture and text message advertisement provides the brand advertising of precision marketing information such as picture and text message class for brand consumer after Jianzhen.Periodically
The picture and text message sent adds brand promotion.There is more preferable readability, increase clicking rate.Certification integration is disappearing after Jianzhen
Expense person provides certification score accumulation.User buys after brand article carries out anti-fake certificate, and system is by the Integral Rule set in advance
Add up for user account integration.Increase the initiative of user authentication, help the big data analysis of brand business to provide more data source.
New product release provides brand new product information for the consumer after Jianzhen.User buys after brand article carries out anti-fake certificate, clicks on
This brand new product information is opened in new product release, directly buy choose commodity (the electric business that wechat limits needs replication link to open voluntarily,
As: sky cat).Increase new product to promote, promote brand business and client's direct dealing.
Brand electricity business's information module includes brand electricity business's function, and the consumer after Jianzhen directly obtains brand electricity and is purchased
Thing platform is done shopping.User buys after commodity carry out anti-fake certificate, clicks on brand store and enters electric business's platform of this brand, subtracts
Few intermediate link, saves purchase cost, promotes brand business and client's direct dealing.
Brand shops information module includes neighbouring shops function so that after Jianzhen, consumer directly obtains brand entity shops
Specifying information.After consumer's purchase brand article carries out anti-fake certificate, click on brand shops, shops's information, shops near display
Map is shown.There is friendly lookup approach easily, and effectively facilitate brand article sale.
User management module includes micro-community, voting function and micro-customer service.Micro-community provides same for the consumer after Jianzhen
Product shares intercommunion platform.Consumer after Jianzhen carries out the exchange of same product purchase experiences and shares in micro-community.Build interaction
Community's multimedia platform, allows and keeps real-time interactive between brand and client.Voting function makes brand can pass through Jianzhen to consumption
Person initiates ballot.Brand can add voting function, during consumer's reading text and graph message in the picture and text message periodically sent
Vote.Make the more preferable Interactive Experience of customer acquisition.Micro-customer service provides customer service and after-sale service for consumer and brand manufacturers.
Can carry out seeking advice from and exchanging after sale with businessman or Jianzhen in micro-customer service after consumer Jianzhen.Provide more humane consulting and ask
Topic solution route.
Product detail information module includes the inquiry of merchandise news, timeliness, commercial articles searching and viewing product video capability, commodity
Information provides commodity details to show for the consumer after Jianzhen.After consumer buys brand article, use wechat or Jianzhen's platform
Items scanning Quick Response Code or one-dimension code carry out anti-fake certificate to commodity, can check that identification of commodities information is (such as: brand, trade name
Title, the place of production, date of manufacture etc.).Completely and clearly merchandise news is represented, can consult whenever and wherever possible.Timeliness inquiry is Jianzhen
After consumer provide the information alert such as effect phase and Expiration Date.After consumer's purchase brand article carries out anti-fake certificate, during click
Effect inquiry is pointed out this product to also have and how many days is expired.Brand article can be grasped whenever and wherever possible expire timeliness.Commercial articles searching is Jianzhen
After consumer provide commodity function of search.Consumer after Jianzhen can pass through text or phonetic search trade name, shows product
Board commodity details.Provide the operating experience of the convenient close friend of hommization, more powerful function of search, facilitate consumer's shopping information
Collection.Viewing product video is that the consumer after Jianzhen plays product video information.Consumer buys brand article and prevents
After dummy authentication, click on the video of brand video-see brand article.Provide and represent with multimedia science and technology more intuitively, give consumption
Person preferably applies experience and enjoys.
Marketing activity promotional module includes that preferential sales promotion/Products Show, movable advance notice, wechat are shaken and card certificate function.
Preferential sales promotion/Products Show is that the information such as preferential, sales promotion, discounting are recommended by consumer after Jianzhen.Consumer buys brand article
After carrying out anti-fake certificate, click on preferential sales promotion and open the information such as preferential, the sales promotion of this brand, discounting, click on and buy that (wechat limits
Electric business need replication link to open voluntarily, such as: sky cat).Ensure quality, more convenient, less intermediate link is more preferential.Movable
Predict to consumer's prompting activity advance notice.User buys after brand article carries out anti-fake certificate, and click activity is predicted, and shows this product
Board Recent Activity.Timely and consumer keeps interaction, and increase consumer is to platform attention rate, to brand article cognition degree.Wechat
Shake and preferential, sales promotion, discounting, card certificate are provided for brand entity shops, pay close attention to information on the line such as public number, red packet.Inquiry sets
Standby, the page carries out shaking the number of periphery operation, number of times, clicks on and shakes the number of periphery message, number of times；The maximum duration span of inquiry
It it is 30 days.The data of nearest 90 days can only be inquired about.Can be for the scope of all Jianzhen's brands, it is possible to for single Jianzhen's brand or
Association brand.When client is in shops's bluetooth equipment coverage, open Bluetooth of mobile phone, enter wechat and shake, can shake and go out
Shop is recommended preferential, sales promotion, discounting, card certificate, is paid close attention to information on the line such as public number, red packet.Strengthen and experience interest, be greatly increased two
The probability of secondary consumption.Card certificate function makes brand can realize electronic cards certificate (coupons, coupons, exchange by Jianzhen consumer
Certificate, group buying voucher, reward voucher, totally 5 type card certificate) closed loop that generates, issue, get, check and write off, and use reconciliation, the management of card certificate
Etc. allocation function.Realize the closed loop that electronic cards certificate generates, issues, gets, checks and writes off, and use the supporting merit such as reconciliation, card certificate management
Energy.Brand is that consumer configures promotional card certificate, by directly mass-sending card certificate, embedding picture and text message, Quick Response Code, neighbouring people, shakes
One shake, the function such as wechat WiFi to consumer's sending card certificate, introduce passenger flow for entity shops.Big for consumer's secondary consumption probability
Big raising.
Resource sharing module includes free WiFi function, and free WiFi provides free in brand entity shops for consumer
WiFi.Businessman is helped to make personalized service, public number after residing entrance, businessman's homepage displaying such as offer wechat top, network
Issuing messages (word, card certificate) etc., help businessman to provide near field service accurately.WiFi in the range of inquiry shops's certain time
After connection total number of persons, wechat mode connect Wi-Fi number, businessman's homepage the number of visiting people, networking, message sends number, newly-increased public number
Concern number and accumulative public number pay close attention to number.The maximum duration span of inquiry is 30 days.When client covers model at shops WiFi
In enclosing, can connect shops WiFi by Quick Response Code or Jianzhen's platform, client is without inputting loaded down with trivial details Wi-Fi password.Provide
Surf the Net more easily experience, the most freely, protect privacy compromise.
In global range, the product of Mei Jia manufacturer is all to be sent to the different ground appraised and decided by manufacturer according to order
Point, this place all possesses LBS positional information, and the product giving unique identities can only should arrive place LBS calmly uniquely meeting product
Position information is just the product meeting this manufacturer, and each mobile terminal is with LBS positional information, therefore present embodiments provides one
Kind of Antiforge system based on Location based service information, as in figure 2 it is shown, Jianzhen's subsystem 1 include unique media generation module 11,
Product LBS position information acquisition module 12, product information code generation module 13, product information code active module 14, Product Validation
Request sending module 15, Product Validation module 16 and the result receiver module 17, wherein, unique media generation module 11 is used for
Generating and be arranged on unique media corresponding with product on product, described medium includes one-dimension code, Quick Response Code, three-dimension code, sequence
Number or RFID etc., solve the restriction of the uniqueness of medium；Product LBS position information acquisition module 12 is for obtaining answering of product
The LBS positional information arrived, including country, city and purchase shops latitude and longitude coordinates positional information；Product information code generation module
13 for generating product information code according to the media ID information of product and LBS positional information and time；Data base 3 is used for preserving product
The media ID information of product, LBS positional information and product information code；Product information code active module 14 is for arriving should arrive at product
LBS positional information after, activate product information code；Product Validation request sending module 15 arranges in the terminal, is used for reading
Take the media ID information on product, and form false proof testing after this media ID information being merged with the LBS positional information of mobile terminal
Card request sends；Product Validation module 16 is used for receiving fake certification request, and by the request of this fake certification and data base 3
Product information code is compared checking, sends the result；The result receiver module 17 is used for receiving and showing the result.
Mobile terminal involved by the present embodiment is included mobile phone, personal digital assistant, handheld computer or is led to by Internet
The desk computer etc. of news.
As it is shown on figure 3, Product Validation module 16 is compared, the process of checking is particularly as follows: read in fake certification request
LBS positional information and media ID information, the product information code in search data base 3, it may be judged whether there is situations below:
A) the LBS positional information in asking and the corresponding identical product information of media ID information are searched with fake certification
Code, then send, to mobile terminal, the information that is proved to be successful, and return product answers land purchase dot information, " being verified for the first time ", and obtains
Corresponding mobile terminal device number, adds it in product information code, shows that this product is to meet product orientation information, and is the
Once it is verified；
B) search in asking from fake certification LBS positional information is identical but product information that media ID information is different
Code, then return " this product does not exists ", the message of " authentication failed "；
C) search in asking from fake certification media ID information is identical but product information that LBS positional information is different
Code, then send authentication failed information to mobile terminal, returns " answering land purchase point xxxx ", " buys with caution, and please contact brand customer service
Phone xxxxxxx " message；
D) the product information code in data base 3 does not mates with fake certification request, then send checking to mobile terminal and lose
Losing information, return product answers land purchase dot information, prevents any fraud and transaction；
E) the product information code comprising the mobile terminal device number sending fake certification request, and this product information are searched
Media ID information in media ID information and the fake certification request of code is identical, and it is many that explanation is that same mobile phone users is carried out
Secondary checking, then return the information such as " relieved use ", " this terminal is that n-th is proved to be successful " to mobile terminal, represent this product
For the repeated authentication of same user, record the LBS positional information that this mobile terminal is current simultaneously.
The said goods authentication module 16 also includes:
Product information code date updating block, for after being proved to be successful information to mobile terminal transmission, in product information
Update date record in Ma, and judge whether this dat recorder exceedes default timeliness, the most corresponding Product Validation forever loses
Effect, if it is not, then exit；
Answer land purchase dot information feedback unit, for being proved to be successful information or authentication failed information sending to mobile terminal
Meanwhile, to mobile terminal return product answer land purchase dot information.
If this product is valuable or special article, the when of needing to be tracked, can there be public security or country's phase
Pass department carries out the data of authentication server and transfers inquiry, confirms each positional information record of this product.
Mobile terminal number is Mobile Equipment world identification code, it and every mobile phone one_to_one corresponding, and this code is the whole world
Uniquely, because the device code of each mobile terminal is globally unique, and the mobile characteristic as movement, its LBS position
Confidence breath can be with feedback record.So during mobile terminal recognition product IDs, must be to meet the product that manufacturer specifies to arrive
The LBS positional information reached, can only meet this condition consumer authentication success.And it is good to there is trackability, safety is good, with
Time there is the logistic label effect of product.
When the present invention uses, user believes by sending the LBS position of mobile terminal when reading product medium information simultaneously
Breath, the LBS positional information binding medium information received is inquired about by Product Validation module 16, if inquiring LBS position letter
Breath, and synchronize the medium information of the product received, then mobile terminal LBS positional information synchronization received and this product media ID
It is stitched together, the product information code in more new database 3.Owing to each product is globally unique, and product should arrive place
It is unique for specifying, so a product can only have a LBS location verification success.If reusing other mobile terminals to exist
Other LBS positional information will lose efficacy, and low cost of the present invention and antifalse effect are good, safe and reliable efficiently.
Above-mentioned method for anti-counterfeit is applied to a certain product, by the LBS information of product, i.e. the LBS letter in country, city, shop
Breaths etc. are by computer acquisition, and generate product media ID by computer, media ID are printed on the label of product.Logistics
Logistics LBS information and product barcoded ID information and delivery availability information are synthesized product information by hand-hold scanning equipment by department
Code, updates and stores to data base 3.
When, in these kind of products in circulation to market, being bought by client A, find product to wash the bar code put on, sweep with mobile phone and sweep
Bar code on product is scanned by function, and by the media ID read and the composition fake certification request of mobile phone LBS positional information,
Return the result, mobile phone screen demonstrates product correlation circumstance, including: answer land purchase point, trade name, commodity to advise
Lattice, the commodity place of production, date of manufacture, commodity price, commodity checking number of times are 1 time, and with commodity picture, show that these commodity are for just
Product, are proved to be successful.
Claims (6)
1. product Jianzhen's extension system based on Location based service, it is characterised in that described system includes:
Jianzhen's subsystem, generates the product letter of product for the media ID information according to product, LBS positional information and temporal information
Breath code, and ask the fake certification of user to compare with product information code to realize the Jianzhen of product；
Information popularization subsystem, is connected with Jianzhen's subsystem, for obtaining according to Jianzhen's result of Jianzhen's subsystem and show phase
Pass information, and carry out the two-way exchange popularization between user and businessman according to relevant information and user profile；
Data base, is connected with Jianzhen's subsystem and information popularization subsystem respectively, for preserving Jie of product in Jianzhen's subsystem
Product detail information in matter id information, LBS positional information and product information code, and information popularization subsystem, brand electricity business
Information, entity brand shops information, user profile, logistics gather information and resource information.
Product Jianzhen's extension system based on Location based service the most according to claim 1, it is characterised in that described letter
Breath is promoted subsystem and is included:
Information provider unit, is connected with Jianzhen's subsystem and data base respectively, for obtaining according to Jianzhen's result of Jianzhen's subsystem
To and show relevant information；
Promote sharing apparatus, be connected with information provider unit and data base respectively, for the phase obtained according to information provider unit
Pass information, directly provides two-way information popularization and resource sharing for Jianzhen user, product brand business and product trade company.
Product Jianzhen's extension system based on Location based service the most according to claim 2, it is characterised in that described letter
Breath provides device to include:
Product detail information module, for obtaining according to Jianzhen's result and show product detail information, described product detail information
Particular content, keeping life, product expiration time and product video information including product；
Product Jianzhen's information module, for obtaining and show product Jianzhen's information according to Jianzhen's result of Jianzhen's subsystem, described
Product Jianzhen's information includes that the source-information of product, logistics gather information and anti-fake certificate information on services；
Brand shops information module, obtains for the product detail information obtained according to product details module and shows the reality of product
Body brand shops information；
Brand electricity business's information module, obtains for the product detail information obtained according to product details module and shows the product of product
Board electricity business's information.
Product Jianzhen's extension system based on Location based service the most according to claim 3, it is characterised in that described thing
Stream collection information includes that information, product falsifying information, product inventory letter are transported in product delivery area, product territory, product
Breath and product sales statistics information.
Product Jianzhen's extension system based on Location based service the most according to claim 2, it is characterised in that described in push away
Wide sharing apparatus includes:
Promotion module, carries out user authentication and use for the relevant information obtained according to user profile and information provider unit
Family integration；
User management module, carries out the phase between user for the relevant information obtained according to user profile and information provider unit
Pass information share exchange；
Marketing activity promotional module, the relevant information for obtaining according to user profile and information provider unit carries out the work of product
Dynamic advance notice and preferential sales promotion, described preferential sales promotion includes that discounting, electronic cards certificate provide and purchase by group；
Resource sharing module, for the relevant information that obtains according to user profile and information provider unit in entity brand shops
User wireless service, digital map navigation and parking stall resource information are provided.
Product Jianzhen's extension system based on Location based service the most according to claim 1, it is characterised in that described mirror
True subsystem includes:
Unique media generation module, is arranged on, for generating, the unique media that product is corresponding with product；
Product LBS position information acquisition module, for obtaining the LBS positional information that should arrive of product；
Product information code generation module, is used for the media ID information according to product and LBS positional information and temporal information generates and produces
Product information code；
Product information code active module, after arriving, at product, the LBS positional information that should arrive, activates product information code；
Product Validation request sending module, is arranged in the terminal, for reading the media ID information on product, and by this Jie
Matter id information forms fake certification request and sends after merging with the LBS positional information of mobile terminal；
Product Validation module, is used for receiving fake certification request, and by the request of this fake certification and the product information in data base
Code is compared checking, transmission the result；
The result receiver module, is used for receiving and showing the result.
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