CN107194719B - Electronic coupon distribution method - Google Patents

Electronic coupon distribution method Download PDF

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Publication number
CN107194719B
CN107194719B CN201710330624.3A CN201710330624A CN107194719B CN 107194719 B CN107194719 B CN 107194719B CN 201710330624 A CN201710330624 A CN 201710330624A CN 107194719 B CN107194719 B CN 107194719B
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China
Prior art keywords
server
merchant
electronic coupon
electronic
store
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Expired - Fee Related
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CN201710330624.3A
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Chinese (zh)
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CN107194719A (en
Inventor
樊红东
潘奇春
刘灵
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Sichuan Fengsou Technology Co ltd
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Sichuan Fengsou Technology Co ltd
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Priority to CN201710330624.3A priority Critical patent/CN107194719B/en
Publication of CN107194719A publication Critical patent/CN107194719A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0223Discounts or incentives, e.g. coupons or rebates based on inventory
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0208Trade or exchange of goods or services in exchange for incentives or rewards
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0222During e-commerce, i.e. online transactions

Abstract

The invention discloses an electronic coupon distribution method, which comprises the following steps: (1) a shop client reads a consumer account; (2) the shop client side issues an electronic coupon issuing instruction; (3) the server acquires an electronic coupon issuing instruction, extracts a merchant identifier of the store client and a merchant identifier of a designated initial issuer to compare, and if the merchant identifier of the store client is consistent with the merchant identifier of the initial issuer, executes the step (4); if the merchant identification of the store client side is not accordant with the merchant identification of the initial issuer, executing the step (5); (4) the server issues the electronic coupon to the account number of the consumer; (5) the server acquires the account information of the consumer, and if the number of the remaining electronic coupons is 0, the server does not issue the electronic coupons; if the number of the remaining electronic coupons is not 0, executing the step (6); (6) the server issues the electronic coupon to the consumer account.

Description

Electronic coupon distribution method
Technical Field
The invention relates to the technical field of Internet application, in particular to an electronic coupon distribution method.
Background
For both e-commerce and physical stores, the flow of people is a main factor for determining sales, so that the flow of people is used as an important reference index for site selection of most stores. For a shopping mall, the high traffic of people enables the shopping mall to maintain high rate of occupancy and rent, and for a shop, the high traffic of people determines the sales performance of the shop to a great extent. With the development of e-commerce, great impact is caused to physical stores, because online shopping is cheaper and more convenient, consumers select more online shopping, and the frequency of shopping outside the consumers is reduced, so that the flow of people in each shopping mall or shopping mall is reduced, and the sales volume of the physical stores is directly reduced. Therefore, attracting traffic is of great significance to various merchants, markets, and even business circles.
Generally, the most common way to attract traffic is by way of promotions, which are the distribution of coupons to attract consumers to make purchases. The coupon distribution mode on the market at present is that after any shopping is selected, the coupon is distributed, and the coupon can be used in the limited range (time and area), such as shopping mall promotion or American group and other merchants.
The coupon distribution method in the market at present is that the coupon using method is single-use single-point drainage, and although the effect of improving the overall pedestrian volume can be achieved, the method cannot achieve mutual drainage among merchants in a certain appointed business circle.
Disclosure of Invention
The invention aims to overcome the defects of the prior art and provide an electronic coupon distribution method which has the advantage that the purchase point of a consumer can be controlled in the promotion activity, so that the flow of people and the sales volume of a specified merchant can be improved.
In order to achieve the purpose, the technical scheme adopted by the invention is as follows:
an electronic coupon distribution method, comprising the steps of:
(1) a shop client reads a consumer account;
(2) the shop client sends an electronic coupon issuing instruction; the electronic coupon issuing instruction carries a merchant identifier and a consumer account of a shop client;
(3) the server acquires an electronic coupon issuing instruction, extracts a merchant identifier of the shop client, inquires the merchant identifier in an initial issuer list of the database, and executes the step (4) if the merchant identifier which is consistent with the merchant identifier of the shop client is inquired in the initial issuer list; if the merchant identification which is in accordance with the merchant identification of the store client side is not inquired in the initial issuer list, executing the step (5);
(4) the server issues the electronic coupon to the account number of the consumer;
(5) the method comprises the steps that a server obtains basic information of a consumer, wherein the basic information of the consumer comprises the number of remaining electronic coupons related to a consumer account, and if the number of the remaining electronic coupons is 0, the server does not issue the electronic coupons; if the number of the remaining electronic coupons is not 0, executing the step (6);
(6) the server issues the electronic coupon to the consumer account.
As a preferred mode, the electronic coupons issued by the server are overlapped electronic coupons, and the issuing process comprises the following steps:
(a1) the server sets the rest electronic coupons associated with the consumer account number to be in a failure state;
(a2) the server obtains the residual electronic coupon amount M1 and the set coupon amount M2 corresponding to the merchant identification, the server distributes the overlapped electronic coupons to the consumer account after performing overlapping calculation, and the amount of the overlapped electronic coupons is M1+ M2.
As a preferred mode, the initial issuer is assigned by the area management end to one or more stores under the store aggregate corresponding to the initial issuer, the store client is operated by the stores, and the area management end is an operation background of the store aggregate.
As a preferred approach, the initial issuer is specified by the server, and the specifying process includes the steps of:
(b1) the server acquires sales data of all stores under the store aggregate;
(b2) receiving a request of a designated initial issuer issued by a region management terminal; the area management end is an operation background of the shop aggregate;
(b3) and the server screens the sales data and designates the store with the lowest profit under the store aggregate corresponding to the area management end as the initial issuer.
Preferably, the store complex is a department store/chain/business establishment.
Preferably, the electronic coupon carries a store aggregate identifier, so that the electronic coupon can only be used in a store aggregate corresponding to the store aggregate identifier carried by the electronic coupon.
The core effect of the technical scheme of the invention is drainage, the issuing sequence of the electronic coupons is limited by the initial issuer, and the initial electronic coupons can be obtained from the initial issuer only after being obtained from the initial issuer, so that the initial issuer is helped to attract people flow and the performance of the initial issuer is improved.
In the invention, the purchase point of the consumer is controlled by the initial distributor, so that the flow of people of the merchant designated as the initial distributor can be greatly improved. According to the design mode of the distribution mode, the sum of the coupons can be overlapped, and the overlapped coupons replace the previous coupons, so that the consumption sum of consumers is increased.
Drawings
FIG. 1 is a basic flow diagram of the present invention.
Detailed Description
The present invention is directed to overcoming the drawbacks of the prior art and providing a method for distributing electronic coupons, which is further described in detail below with reference to the following embodiments.
Example 1
The consumer purchases in the Moore general merchandise in Chengdu, and Moore general merchandise management personnel designate A merchant and E merchant as initial issuers of the electronic coupons which can be used as cash vouchers in the Moore general merchandise through the regional management end of the Moore general merchandise; the consumer purchases at the S merchant.
The consumer continuously purchases in Moore department, the consumer finishes shopping payment in the S merchant, the user shows the two-dimensional code of the consumer account, and the S merchant reads the consumer account after scanning through the store client;
s, a merchant issues an electronic coupon issuing instruction through a store client, wherein the electronic coupon issuing instruction carries a merchant identifier and a consumer account number of the merchant S;
the server acquires an electronic coupon issuing instruction sent by the S merchant, extracts the merchant identifier of the S merchant, inquires in the initial issuer list, and does not inquire the merchant identifier which is in accordance with the merchant identifier of the S merchant in the initial issuer list after inquiry;
the server acquires the information of the consumer account, the number of the remaining electronic coupons which are not related to the consumer account, and the server does not issue the electronic coupons.
Example 2
The consumer purchases in the Chengdu Moore general merchandise, and Moore general merchandise management personnel designate the merchant A as an initial issuer of the electronic coupon which can be used as a voucher in the Moore general merchandise through the regional management end of the Moore general merchandise; the consumer first purchases at merchant A, and then purchases at merchant B, merchant C, merchant D and merchant E in sequence.
The distribution method of the electronic coupon comprises the following processes:
the user purchases at the merchant A, after the purchase payment is finished, the user presents the two-dimensional code of the consumer account, and the merchant A scans the consumer account through the store client and reads the consumer account;
the merchant A sends an electronic coupon issuing instruction through the store client, and the electronic coupon issuing instruction carries a merchant identifier and a consumer account of the merchant A;
the server acquires an electronic coupon issuing instruction sent by the merchant A, extracts the merchant identifier of the merchant A, inquires in the initial issuer list and inquires the merchant identifier which is in accordance with the merchant identifier of the merchant A;
the server issues a 300-ary electronic coupon to the consumer account.
The consumer continues to shop in Moore department and the consumer pays at merchant B and chooses not to use the electronic coupon.
The user presents the two-dimensional code of the consumer account, and the merchant B scans the two-dimensional code through the store client and reads the consumer account;
a merchant B issues an electronic coupon issuing instruction through a store client, wherein the electronic coupon issuing instruction carries a merchant identifier and a consumer account of the merchant B;
the server acquires an electronic coupon issuing instruction sent by a merchant B, extracts a merchant identifier of the merchant B, and inquires in the initial issuer list, wherein the merchant identifier which is consistent with the merchant identifier of the merchant B is not inquired;
the method comprises the steps that a server obtains consumer account information, the consumer account information comprises the number of remaining electronic coupons of a consumer account, and the server obtains 300-element remaining electronic coupons related to the consumer account;
the server sets the 300-element electronic coupon associated with the consumer account number to be in an invalid state;
the server obtains the sum of the remaining electronic coupons of 300 yuan and the set sum of the coupons corresponding to the merchant identifier of B of 200 yuan, and the server performs superposition calculation and then issues superposed electronic coupons to the account number of the consumer, wherein the sum of the superposed electronic coupons is 500 yuan;
the server issues the 500-element electronic coupon to the consumer account.
The consumer continues to shop in Moore department, and the consumer pays at merchant C and chooses not to use the electronic coupon.
The user presents the two-dimensional code of the consumer account, and the merchant reads the consumer account after scanning the two-dimensional code through the store client;
c, the merchant sends an electronic coupon issuing instruction through the store client, and the electronic coupon issuing instruction carries the merchant identifier and the consumer account number of the merchant C;
the server acquires an electronic coupon issuing instruction sent by the merchant C, extracts the merchant identifier of the merchant C, inquires the merchant identifier in the initial issuer list, and does not inquire the merchant identifier which is in accordance with the merchant identifier of the merchant C;
the method comprises the steps that a server obtains consumer account information, wherein the consumer account information comprises the number of remaining electronic coupons of a consumer account, and the server obtains the remaining electronic coupons of which the consumer account has 500 yuan;
the server sets the 500-element electronic coupon associated with the consumer account number to be in an invalid state;
the server obtains the sum of the remaining electronic coupons of 500 yuan and the sum of the set coupons corresponding to the merchant identifier C of 400 yuan, the server distributes the overlapped electronic coupons to the consumer account after performing overlapping calculation, and the sum of the overlapped electronic coupons is 900 yuan;
the server issues 900-element electronic coupons to the consumer account.
The consumer continuously purchases in Moore department, the consumer purchases at the merchant D and pays to select the electronic coupon, and the merchant D does not initiate the electronic coupon issuing instruction.
The consumer continuously purchases in Moore department, after the consumer purchases and pays in the E merchant, the user shows the two-dimensional code of the consumer account, and the E merchant reads the consumer account after scanning through the store client;
e, the merchant issues an electronic coupon issuing instruction through the store client, and the electronic coupon issuing instruction carries the merchant identifier and the consumer account number of the merchant E;
the server acquires an electronic coupon issuing instruction sent by the E merchant, extracts the merchant identifier of the E merchant, and inquires in the initial issuer list, wherein the merchant identifier conforming to the merchant identifier of the E merchant is not inquired;
the server acquires the information of the consumer account, the number of the remaining electronic coupons which are not related to the consumer account, and the server does not issue the electronic coupons.
The invention is well implemented in accordance with the above-described embodiments. It should be noted that, based on the above technical solutions, in order to solve the same technical problems, even if some insubstantial modifications or colorings are made on the present invention, the essence of the adopted technical solution is the same as the present invention, and therefore, the technical solution should be within the protection scope of the present invention.

Claims (5)

1. An electronic coupon distribution method, characterized by comprising the steps of:
(1) a shop client reads a consumer account;
(2) the shop client sends an electronic coupon issuing instruction; the electronic coupon issuing instruction carries a merchant identifier and a consumer account of a shop client;
(3) the server acquires an electronic coupon issuing instruction, extracts a merchant identifier of the shop client, inquires the merchant identifier in an initial issuer list of the database, and executes the step (4) if the merchant identifier which is consistent with the merchant identifier of the shop client is inquired in the initial issuer list; if the merchant identification which is in accordance with the merchant identification of the store client side is not inquired in the initial issuer list, executing the step (5);
(4) the server issues the electronic coupon to the account number of the consumer;
(5) the method comprises the steps that a server obtains basic information of a consumer, wherein the basic information of the consumer comprises the number of remaining electronic coupons related to a consumer account, and if the number of the remaining electronic coupons is 0, the server does not issue the electronic coupons; if the number of the remaining electronic coupons is not 0, executing the step (6);
(6) the server issues the electronic coupon to the account number of the consumer;
in the step (6), the electronic coupons issued by the server are superimposed electronic coupons, and the issuing process includes the following steps:
(a1) the server sets the rest electronic coupons associated with the consumer account number to be in a failure state;
(a2) the server obtains the residual electronic coupon amount M1 and the set coupon amount M2 corresponding to the merchant identification, the server distributes the overlapped electronic coupons to the consumer account after performing overlapping calculation, and the amount of the overlapped electronic coupons is M1+ M2.
2. The method of claim 1, wherein the initial issuer is assigned by the regional management terminal to one or more stores under its corresponding store aggregation, the store client is operated by the store, and the regional management terminal is an operation background of the store aggregation.
3. The electronic coupon distribution method of claim 1, wherein the initial issuer is designated by the server, and the designation process comprises the steps of:
(b1) the server acquires sales data of all stores under the store aggregate;
(b2) receiving a request of a designated initial issuer issued by a region management terminal; the area management end is an operation background of the shop aggregate;
(b3) and the server screens the sales data and designates the store with the lowest profit under the store aggregate corresponding to the area management end as the initial issuer.
4. The method of distributing electronic coupons according to any of claims 2 to 3 wherein said collection of stores is a department store/chain store/business establishment.
5. The method for distributing the electronic coupon according to any one of claims 2 to 3, wherein the electronic coupon carries a store aggregate identifier, so that the electronic coupon can be used only in a store aggregate corresponding to the store aggregate identifier carried by the electronic coupon.
CN201710330624.3A 2017-05-11 2017-05-11 Electronic coupon distribution method Expired - Fee Related CN107194719B (en)

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CN115034708A (en) * 2017-11-17 2022-09-09 创新先进技术有限公司 Method and device for checking movable material and electronic equipment
CN108171810A (en) * 2017-12-27 2018-06-15 北京悦畅科技有限公司 Stop preferential measure and device
CN108320182A (en) * 2018-01-22 2018-07-24 深圳市喂车科技有限公司 A kind of petrol station discount coupon distribution method, device and readable storage medium storing program for executing
CN108573402B (en) * 2018-03-12 2020-07-03 阿里巴巴集团控股有限公司 Exchange code issuing method, server and system
CN112884917A (en) * 2018-04-16 2021-06-01 西安艾润物联网技术服务有限责任公司 Electronic coupon issuing method, device and system and computer readable storage medium
CN111369282B (en) * 2020-02-28 2021-04-13 拉扎斯网络科技(上海)有限公司 Resource processing method and device

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CN106251162A (en) * 2015-06-05 2016-12-21 科沃斯机器人股份有限公司 A kind of difference quotient bonusing method and system
CN106296217A (en) * 2016-08-02 2017-01-04 上海焕云网络技术有限公司 A kind of product Jianzhen's extension system based on Location based service

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CN101685510A (en) * 2008-09-25 2010-03-31 李嘉辉 Method for realizing electronic coupon through mobile phone
CN105981065A (en) * 2014-01-10 2016-09-28 百特格拉姆有限公司 Service platform provided with shopping mall system for providing service product according to sales record and product promotion system for providing promotional giveaway product according to product promotion, and service providing method
CN106251162A (en) * 2015-06-05 2016-12-21 科沃斯机器人股份有限公司 A kind of difference quotient bonusing method and system
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