CN110335088A - Information processing method and its device, electronic equipment and medium - Google Patents

Information processing method and its device, electronic equipment and medium Download PDF

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Publication number
CN110335088A
CN110335088A CN201910623230.6A CN201910623230A CN110335088A CN 110335088 A CN110335088 A CN 110335088A CN 201910623230 A CN201910623230 A CN 201910623230A CN 110335088 A CN110335088 A CN 110335088A
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CN
China
Prior art keywords
information
trade company
mobile terminal
targeted advantages
favor
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201910623230.6A
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Chinese (zh)
Inventor
富巍
徐伟
孙建成
宝媛
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Industrial and Commercial Bank of China Ltd ICBC
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Industrial and Commercial Bank of China Ltd ICBC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
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Application filed by Industrial and Commercial Bank of China Ltd ICBC filed Critical Industrial and Commercial Bank of China Ltd ICBC
Priority to CN201910623230.6A priority Critical patent/CN110335088A/en
Publication of CN110335088A publication Critical patent/CN110335088A/en
Pending legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/38—Payment protocols; Details thereof
    • G06Q20/387—Payment using discounts or coupons
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0222—During e-commerce, i.e. online transactions

Abstract

Present disclose provides a kind of information processing methods, are applied to mobile terminal, comprising: determine target trade company；For at least one mobile payment application in mobile terminal, the first favor information that the provider of each mobile payment application provides is obtained；It is at least based on the first favor information, obtains the targeted advantages information for being directed to target trade company；And targeted advantages information is shown on mobile terminals.The disclosure additionally provides a kind of information processing unit, is applied to mobile terminal, a kind of electronic equipment and a kind of computer readable storage medium.

Description

Information processing method and its device, electronic equipment and medium
Technical field
This disclosure relates to mobile payment field of information processing, more particularly to a kind of information processing method and its device, electricity Sub- equipment and medium.
Background technique
With the fast development of electronic technology, the mobile terminals such as smart phone, tablet computer are popularized on a large scale, mobile payment Have become the means of payment that more and more common people like.User, which can use, installs one or more mobile payments on mobile terminal Using (Application, abbreviation APP), various mobile payments are carried out in different trade companies, such as market, supermarket, shop etc..
The supplier of mobile payment application, such as financial institution or bank, in order to attract user provided by movement Payment application carries out various payments to achieve the purpose that marketing, usually can carry out marketing for mobile payment application itself and live It is dynamic, or for the marketing activity of trade company's Kane equations multiplicity.And trade company, such as certain market, in order to attract user in its trade company It is consumed to achieve the purpose that improve sales volume, can usually carry out the advertising campaign for entire trade company, or joint movement The supplier of payment application carries out joint promotion activity.
But the mobile payment application installed on mobile terminals of user often more than one, and mobile payment application mentions Donor can not remind the preferential activity of each mobile payment application of user in time, if user wants to understand the marketing for being directed to some trade company Activity needs manually to search more than one mobile application to determine whether the trade company has preferential activity.Obviously, the intelligence of mobile terminal Can property not enough, the needs of being not possible to meet comprehensive user, timely decorrelation favor information, and then result in the use of user Satisfaction reduces.
Summary of the invention
In view of this, present disclose provides a kind of information processing method and its device applied to mobile terminal, electronics is set Standby and medium needs manually to search multiple mobile payment applications to solve at present in mobile payment to determine for target quotient The technical issues of favor information at family, provides a kind of intelligence, the notification mechanisms of timeliness and solution party for mobile payment process Case meets the needs of comprehensive user, timely decorrelation favor information, promotes the user satisfaction of user.
To achieve the above object, an aspect of this disclosure provides a kind of information processing method, is applied to mobile terminal, Comprise determining that target trade company；For at least one mobile payment application in above-mentioned mobile terminal, each mobile payment application is obtained Provider provide the first favor information, at least be based on above-mentioned first favor information, obtain be directed to above-mentioned target trade company mesh Favor information is marked, and shows above-mentioned targeted advantages information on above-mentioned mobile terminal.
In accordance with an embodiment of the present disclosure, above-mentioned to be at least based on above-mentioned first favor information, it obtains and is directed to above-mentioned target trade company Targeted advantages information include: in above-mentioned first favor information of detection with the presence or absence of the second preferential letter for above-mentioned target trade company Breath, and if it exists, be then based on above-mentioned second favor information, obtain above-mentioned targeted advantages information.
In accordance with an embodiment of the present disclosure, the above method further include: if it does not exist, then obtain that above-mentioned target trade company provides the Three favor informations, and it is based on above-mentioned third favor information, obtain above-mentioned targeted advantages information.
In accordance with an embodiment of the present disclosure, above-mentioned to show that above-mentioned targeted advantages information includes: to be based on above-mentioned mobile terminal Sort index, is ranked up processing to above-mentioned targeted advantages information, with the targeted advantages information after being sorted, to above-mentioned sequence Rear targeted advantages information carries out aggregation process, with the targeted advantages information after being summarized, and on above-mentioned mobile terminal Targeted advantages information after showing above-mentioned summarize.
In accordance with an embodiment of the present disclosure, above-mentioned sequence index includes at least one of: being based on above-mentioned targeted advantages information Determining preferential degree, it is true based on above-mentioned targeted advantages information based on the preferential initial time that above-mentioned targeted advantages information determines Fixed preferential cut-off time.
In accordance with an embodiment of the present disclosure, above-mentioned determining target trade company includes: the location information for obtaining above-mentioned mobile terminal, base First area is determined in above-mentioned location information, centered on above-mentioned first area, with determining corresponding with above-mentioned location information First distance be radius as scope of statistics, obtain multiple trade companies, obtain the attribute information of the user of above-mentioned mobile terminal, And it is based on above-mentioned attribute information, above-mentioned target trade company is determined in above-mentioned multiple trade companies.
To achieve the above object, another aspect of the disclosure provides a kind of information processing unit, is applied to mobile whole End, comprising: target trade company determining module is configured to determine that target trade company, and the first favor information obtains module, is configured as needle To at least one mobile payment application in above-mentioned mobile terminal, obtain provider's offer of each mobile payment application first is excellent Favour information, targeted advantages information acquisition module are configured as at least being obtained based on above-mentioned first favor information and being directed to above-mentioned target The targeted advantages information and targeted advantages information display module of trade company, are configured as showing on above-mentioned mobile terminal above-mentioned Targeted advantages information.
In accordance with an embodiment of the present disclosure, above-mentioned target information display module includes: sorting sub-module, is configured as based on row Sequence index is ranked up processing to above-mentioned targeted advantages information, with the targeted advantages information after being sorted, collects submodule, It is configured as carrying out aggregation process to the targeted advantages information after above-mentioned sequence, with the targeted advantages information after being summarized, with And show submodule, it is configured as showing the targeted advantages information after above-mentioned summarize on above-mentioned mobile terminal.
To achieve the above object, another aspect of the present disclosure provides a kind of electronic equipment, comprising: one or more processing Device, memory, for storing one or more programs, wherein when said one or multiple programs are by said one or multiple places When managing device execution, so that said one or multiple processors realize method as described above.
To achieve the above object, another aspect of the present disclosure provides a kind of computer readable storage medium, is stored with meter Calculation machine executable instruction, above-metioned instruction is when executed for realizing method as described above.
To achieve the above object, another aspect of the present disclosure provides a kind of computer program, above-mentioned computer program packet Computer executable instructions are included, above-metioned instruction is when executed for realizing method as described above.
Therefore compared with prior art, the information processing side applied to mobile terminal that the embodiment of the present disclosure provides Method and its device, the favor information provided by the provider of at least one mobile payment application in the mobile terminal to acquisition into Row processing obtains at least partly overcoming the relevant technologies for the targeted advantages information of target trade company to show to user In can not be provided a user by mobile terminal comprehensively, timely related this technical problem of favor information, and therefore can be real Comprehensive, timely related favor information technical effect now is provided a user by mobile terminal, enhances the intelligence of mobile terminal Property, improve the user satisfaction of user.
Detailed description of the invention
In order to which the disclosure and its advantage is more fully understood, referring now to being described below in conjunction with attached drawing, in which:
Fig. 1 diagrammatically illustrates the information processing method and device according to the embodiment of the present disclosure applied to mobile terminal System architecture；
Fig. 2 diagrammatically illustrates the information processing method and device according to the embodiment of the present disclosure applied to mobile terminal Application scenarios；
Fig. 3 diagrammatically illustrates the process of the information processing method applied to mobile terminal according to the embodiment of the present disclosure Figure；
Fig. 4 diagrammatically illustrates the stream of the information processing method applied to mobile terminal according to another embodiment of the disclosure Cheng Tu；
Fig. 5 diagrammatically illustrates the main-process stream of the information processing method applied to mobile terminal according to the embodiment of the present disclosure Figure；
Fig. 6 diagrammatically illustrates the block diagram of the information processing unit applied to mobile terminal according to the embodiment of the present disclosure；
Fig. 7 diagrammatically illustrates the frame of the information processing unit applied to mobile terminal according to another embodiment of the disclosure Figure；
Fig. 8 diagrammatically illustrates total frame of the information processing unit applied to mobile terminal according to the embodiment of the present disclosure Figure；And
Fig. 9 is diagrammatically illustrated according to the computer system for being adapted for carrying out method as described above of the embodiment of the present disclosure Block diagram.
Specific embodiment
Hereinafter, will be described with reference to the accompanying drawings embodiment of the disclosure.However, it should be understood that these descriptions are only exemplary , and it is not intended to limit the scope of the present disclosure.In the following detailed description, to elaborate many specific thin convenient for explaining Section is to provide the comprehensive understanding to the embodiment of the present disclosure.It may be evident, however, that one or more embodiments are not having these specific thin It can also be carried out in the case where section.In addition, in the following description, descriptions of well-known structures and technologies are omitted, to avoid Unnecessarily obscure the concept of the disclosure.
Term as used herein is not intended to limit the disclosure just for the sake of description specific embodiment.It uses herein The terms "include", "comprise" etc. show the presence of features described above, step, operation and/or component, but it is not excluded that in the presence of Or add other one or more features, step, operation or component.
There are all terms (including technical and scientific term) as used herein those skilled in the art to be generally understood Meaning, unless otherwise defined.It should be noted that term used herein should be interpreted that with consistent with the context of this specification Meaning, without that should be explained with idealization or excessively mechanical mode.
It, in general should be according to this using statement as " at least one in A, B and C etc. " is similar to Field technical staff is generally understood the meaning of the statement to make an explanation (for example, " system at least one in A, B and C " Should include but is not limited to individually with A, individually with B, individually with C, with A and B, with A and C, have B and C, and/or System etc. with A, B, C).Using statement as " at least one in A, B or C etc. " is similar to, generally come Saying be generally understood the meaning of the statement according to those skilled in the art to make an explanation (for example, " having in A, B or C at least One system " should include but is not limited to individually with A, individually with B, individually with C, with A and B, have A and C, have B and C, and/or the system with A, B, C etc.).
Shown in the drawings of some block diagrams and/or flow chart.It should be understood that some sides in block diagram and/or flow chart Frame or combinations thereof can be realized by computer program instructions.These computer program instructions can be supplied to general purpose computer, The processor of special purpose computer or other programmable data processing units, so that these instructions are when executed by this processor can be with Creation is for realizing function/operation device illustrated in these block diagrams and/or flow chart.The technology of the disclosure can be hard The form of part and/or software (including firmware, microcode etc.) is realized.In addition, the technology of the disclosure, which can be taken, is stored with finger The form of computer program product on the computer readable storage medium of order, the computer program product is for instruction execution system System uses or instruction execution system is combined to use.
Embodiment of the disclosure provides a kind of information processing method applied to mobile terminal and in the terminal The information processing unit of this method can be applied.This method may include: target trade company determining first.Then it is directed to above-mentioned movement At least one mobile payment application in terminal obtains the first favor information that the provider of each mobile payment application provides.It connects It is at least the above be based on the first favor information, obtain the targeted advantages information for being directed to above-mentioned target trade company.It finally will be determining upper It states targeted advantages information to show on above-mentioned mobile terminal, to facilitate, user is comprehensive, understands each movement in mobile terminal in time The favor information for target trade company that payment application can provide, and then according to the favor information of displaying, it selects suitable mobile Mobile payment is realized in payment application.
Fig. 1 diagrammatically illustrates the information processing method and device according to the embodiment of the present disclosure applied to mobile terminal System architecture.It should be noted that being only the example that can apply the system architecture of the embodiment of the present disclosure shown in Fig. 1, to help Those skilled in the art understand that the technology contents of the disclosure, but it is not meant to that the embodiment of the present disclosure may not be usable for other and set Standby, system, environment or scene.
As shown in Figure 1, the system architecture 100 of the embodiment of the present disclosure may include mobile terminal device 101,102,103, net Network 104 and server 105.Wherein, network 104 between mobile terminal device 101,102,103 and server 105 to provide The medium of communication link.Network 104 may include various connection types, such as wired, wireless communication link or fiber optic cables Etc..
User can be used mobile terminal device 101,102,103 and be interacted by network 104 with server 105, to receive Or send message etc..Various telecommunication customer end applications, such as mobile branch can be installed on mobile terminal device 101,102,103 Pay class application, the application of digital map navigation class, web browser applications, searching class application, instant messaging tools, mailbox client, society Hand over (merely illustrative) such as platform softwares.
Mobile terminal device 101,102,103 can be the various electronics with display screen and supported web page browsing and set It is standby, including but not limited to smart phone, tablet computer, pocket computer on knee etc..
Server 105 can be to provide the server of various services, for example, to user using mobile terminal device 101, 102, the 103 mobile payment relevant operations sent provide the back-stage management server (merely illustrative) supported.Back-stage management service The data such as the mobile payment request that device can send the user received by mobile terminal device 101,102,103 are divided The processing such as analysis, and processing result (such as is asked according to user by the mobile payment that mobile terminal device 101,102,103 is sent Ask webpage, information or the data etc. of acquisition or generation) feed back to mobile terminal device 101,102,103.
It should be noted that information processing method provided by the embodiment of the present disclosure generally can be by mobile terminal device 101, it 102 or 103 executes.Or it can also be by other mobile terminal devices different from mobile terminal device 101,102 or 103 It executes.Correspondingly, information processing unit provided by the embodiment of the present disclosure generally can be set in mobile terminal device 101,102 Or in 103, or it is set in other mobile terminal devices different from mobile terminal device 101,102 or 103.
It should be understood that the number of mobile terminal device, network and server in Fig. 1 is only schematical.According to reality It now needs, can have any number of mobile terminal device, network and server.
Mobile payment is that a kind of novel means of payment generated under Internet era is passed through centered on mobile terminal Mobile terminal carries out clearing payment to the product bought, and does not use cash, bank card or paying by check, has broken biography Limitation of the system payment for time and space, allows user to carry out payment activity whenever and wherever possible.Meanwhile user can also pass through Mobile terminal understands the consumption information of oneself at any time.It is provided a great convenience to the life of user, has also been more convenient user couple Effective management of personal account.With the fast development of mobile payment, other than shopping at network, each megastore under line Start to provide mobile payment mode for consumer, improves the consumption satisfaction of consumer.
Fig. 2 diagrammatically illustrates the information processing method and device according to the embodiment of the present disclosure applied to mobile terminal Application scenarios 200.Being only shown in Fig. 2 can be using the example of the application scenarios of the embodiment of the present disclosure, to help art technology Personnel understand the technology contents of the disclosure, are not the specific restriction to disclosure application scenarios.For example, the embodiment of the present disclosure Information processing method and device applied to mobile terminal can also be applied to public transport and ride the application scenarios paid, to multiplying Visitor provides economic, easily trip experience.In another example the information processing method applied to mobile terminal of the embodiment of the present disclosure and Device can also be applied to the relevant application scenarios of food and drink, make consumer by mobile payment application in the case where staying indoors Convenient, efficiently food and beverage sevice can be enjoyed.Main forms in view of mobile payment are the mobile payment of smart phone. Therefore, the disclosure by by user using smart phone trade company carry out mobile payment application scenarios for, illustrate the disclosure Information processing method.User can install multiple client application on smart phone, and multiple client application may include The application of mobile payment class, the application of digital map navigation class, web browser applications, searching class application, instant messaging tools, mailbox client One of end and social platform software are a variety of.As shown in Fig. 2, to show that present on screen one shows that the page 201 is Example carries be mounted in smart phone 12 corresponding icons of client application thereon in the form that 4 rows 3 arrange.Its In, it may include 4 mobile payment applications in 12 client applications, be that mobile payment application 202, mobile payment are answered respectively With 203, mobile payment application 204 and mobile payment application 205.Mobile payment application is financial institution or bank for user Mobile payment demand and the payment platform issued possess the mobile payment account of oneself after user passes through authentication registration.Cause This, financial institution or bank are the suppliers of mobile payment application.It is illustratively shown on the display page 201 of Fig. 2 above-mentioned The corresponding supplier of mobile payment application, for example, the corresponding supplier of mobile payment application 202 be financial institution (or silver Row) a, the corresponding supplier of mobile payment application 203 be financial institution (or bank) b, the corresponding offer of mobile payment application 204 Person is financial institution (or bank) c, the corresponding supplier of mobile payment application 205 is financial institution (or bank) d.It needs to illustrate , financial institution, financial institution (or bank) a, b, c, d can be the same or different.
In application scenarios 200 as shown in Figure 2, when user to line lower entity trade company 206 does shopping, often and do not know Dawn, in addition forgotten mobile payment application which above-mentioned financial institution, family (or bank) a, b, c, d provides 202,203, 204, whether 205 have the particular content of ongoing marketing activity or marketing activity in the entity trade company 206.In related skill In art, if user wants to know, need user in a manner of searching manually, search respectively above-mentioned 4 mobile payment applications 202, 203,204 and 205, to check related favor information that mobile payment application 202,203,204,205 respectively provides, and from each From in the related favor information of offer, search whether exist for the entity trade company 206 ongoing marketing activity or The particular content of marketing activity is easy to forget, remembers and mix or misremember the related favor information respectively provided.And it is answered in mobile payment In the case that number is more, the number that user needs to search manually is more, inefficiency, has searched multiple movements in user After payment application, it still can not fully understand, for target trade company, there is which or which mobile payment application to have on earth The particular content of marketing activity and marketing activity reduces satisfaction of users.
Meanwhile in the related art, if user views the battalion of mobile payment application offer in a manner of searching manually When pin activity particular content, the correlation of financial institution (or bank) oneself offer can be only viewed in the mobile payment application Favor information, and the related favor information of other financial institutions (or bank) offer can not be provided simultaneously, it is even more impossible to view The comparison information for the related favor information that other financial institutions (or bank) provide.
For example, can only view the correlation of financial institution (or bank) a oneself offer in mobile payment application 202 Favor information, and the related favor information of other financial institutions (or bank) b, c, d offer can not be provided, it is even more impossible to view The comparison information for the related favor information that other financial institution (or banks) b, c, d are provided respectively.
The information processing method provided by the embodiment of the present disclosure, reaches trade company in user, it is to be understood that whether be directed to When the favor information of the trade company, it can be directed to the favor information of the trade company with automatic Display, avoid user's manual queries, search respectively The technical issues of favor information that multiple mobile payment applications provide.Furthermore, it is possible to show multiple shiftings in mobile terminal simultaneously The favor information that dynamic payment application provides, the marketing activity needed for facilitating user to participate in are selected from multiple mobile payment applications Mobile payment mode appropriate, while saving shopping-time, the material benefit and satisfaction that can also be done shopping.
For system architecture shown in FIG. 1, although executing mobile payment not by the limit of time and space by smart phone System, is more common mobile terminal, but mobile terminal can also be portable computer, and user can also pass through portable electric The mobile payment application installed on brain carries out mobile payment operation, for example, carrying out shopping at network using portable computer at home. At this point, the entity trade company 206 under that user reaches and non-thread, but the virtual trade company on line, it is provided according to the embodiment of the present disclosure Information processing method, equally can also to user show portable computer at least one mobile payment application supplier The favor information of offer participates in relevant preferential advertising campaign so that user is according to the favor information of displaying, and independently selection warp The means of payment of Ji material benefit.For a user, buying hour and expense are saved, user experience is improved.To trade company and mobile payment For the supplier of application, can by marketing message comprehensively, timely show user, achieve the purpose that marketing.
It should be understood that the number of the supplier of the trade company in Fig. 2, mobile payment application and mobile payment application is only to show Meaning property, it according to different application scenarios, can have any number of trade company, can have in mobile terminal any number of The supplier of mobile payment application, mobile payment application can provide any number of mobile payment application.
The disclosure is elaborated below with reference to attached drawing and in conjunction with specific embodiments.
Fig. 3 diagrammatically illustrates the process of the information processing method applied to mobile terminal according to the embodiment of the present disclosure Figure.
As shown in figure 3, this method includes operation S310~operation S340.
Firstly, determining target trade company in operation S310.
In the embodiments of the present disclosure, trade company can be the offline businesses in physical operating place, such as supermarket, market or shop Pu Deng entity trade company is also possible to the virtual trade company such as businessman, such as shopping at network platform on the line in no physical operating place.It is right For any one trade company, with unique identification information, such as name information and/or location information, to be different from other Trade company.
Target trade company in the disclosure can be any one or more entity trade companies.If such as target trade company is quotient under line Family, then can be one or more entity trade companies that user is actually reached, be also possible to be actually reached according to user reality Body trade company first determines commercial street or commerce area where the entity trade company, is then determining out of the commercial street or commerce area One or more entity trade companies.
As a kind of optional embodiment, for one or more entity trade companies that user actually arrived, the disclosure A kind of method of determining target trade company is provided, this method may include: that the whole world that can be opened first by mobile terminal is determined Position system (Global Positioning System, referred to as GPS) obtains the location information of mobile terminal in real time, then again According to location information, a target trade company is determined.The reality can also be determined on the basis of obtaining the location information of mobile terminal Commercial street or commerce area where body trade company, specifically, centered on can determining first area based on the location information, with this Centered on first area, take the determining first distance (such as 1km) corresponding to the location information as the scope of statistics of radius, obtain Take one or more entity trade companies in the scope of statistics as target trade company.
But if mobile terminal does not open GPS, even if user actually arrived one or more entity trade companies, The location information of mobile terminal can not be obtained in real time to determine target trade company, or, if due to various reasons, user can not be real Border reaches one or more entities trade company, can not obtain the location information of mobile terminal in real time also to determine target trade company.In order to Target trade company can be still determined in the case where can not location information be obtained in real time, show favor information to user, this Open to additionally provide a kind of method of determining target trade company, this method may include: not open GPS or user in mobile terminal In the case where not being actually reached Xian Xia trade company, user can be the mobile terminal access to mobile network or wireless network the case where Under, target trade company is determined using the mobile application client with positioning function.
For example, for the digital map navigation applications client with positioning function, it can be in the search of digital map navigation application The name information and/or location information of one trade company of input, select a trade company as target trade company in search result in frame.Together Sample can execute identical operation after obtaining a target trade company, to determine other trade companies according to search result As target trade company.
In accordance with an embodiment of the present disclosure, executing the target trade company that operation S310 is finally determined can be a trade company, can also To be multiple trade companies, multiple trade company can be the same or similar trade company of type, be also possible to different types of trade company.Due to In multiple trade companies for each trade company information processing method it is identical, therefore the disclosure hereafter will by taking a trade company as an example, The information processing method provided the disclosure is described in detail.
After determining target trade company, all clients application of installation on mobile terminals can be searched for automatically, and The all clients application obtained to search detects, and detects whether it is mobile payment application, to determine mobile terminal In at least one mobile payment application.
Mobile payment application is that the means of account settlement with noncash bank settlement move transaction function will be moved by internet Dynamic terminal device and financial institution (or bank) effectively join together.According to the embodiment of the present disclosure, mobile payment application need to Has following two feature less.
Feature one: user (holder) is by bank card and mobile terminal binding, to realize that payment function, bank card can be The real-name authentication bank card of mobile terminal user.It, can also be with it should be noted that bound bank card can be credit card It is debit card.
Feature two: can view the table listings of trade company by mobile payment application, and the table listings are for storing needle To the marketing activity detail of trade company.According to the marketing program that different times are carried out, controls the inventory and store different trade company's marketing Activity description.Favor information can be shown when user is inquired by mobile payment application, so that user is obtained trade company real-time Related favor information.For example, the favor information of Xian Xia entity shops can be shown in preferential trade company under user searches line, It can be can be used with the preferential remaining planned number of real-time display with ensuring preferential planned number really.And it checks in user and is put down when front powers on quotient When the preferential activity of platform, the information such as the preferential timeliness of correlation, the residue planned number of electric business platform on line can be shown.
As previously mentioned, mobile payment application, which is not only bound, bank card, it is also associated with the preferential list information of trade company, and needle To the trade company in list information, there may be history consumer behaviors by user.Therefore it can first obtain the user's of mobile terminal Attribute information.The attribute information may include static attribute information and dynamic attribute information.Specifically, mobile payment can be passed through Using the bank card information of binding, the static attribute information of its user is obtained, which may include but unlimited In gender information, age information and Folk Information according to the user of the information acquisition of opening an account of bank card, can also pass through History consumer behavior, obtains the dynamic attribute information of its user, which can include but is not limited to its user's Historical purchase information, historical viewings information, history add purchase information, history concern information and history Information on Collection.Then again will The attribute information of user is matched with target trade company, the matching degree between computation attribute information and each target trade company, according to Certain screening rule filters out matching degree from the above-mentioned one or more target trade companies directly determined out and meets specified requirements Target trade company.For example, screening rule can be matching degree more than preset matching degree threshold value, it is also possible to the screening of target trade company Ratio is more than preset ratio threshold value.
As a kind of optional embodiment, in addition to can be obtained in real time by the positioning function of GPS location information or The mode searched in application with map navigation function directly determines out except the mode of one or more targets trade company, may be used also In a manner of obtaining location information in real time by the positioning function of GPS or being searched in the application with map navigation function Directly determine out one or more target trade companies mode directly determine out one or more targets trade company after, first moved The attribute information of the user of terminal, then in conjunction with the attribute information of the user of the mobile terminal acquired, finally from upper The trade company for selecting to match with the attribute information in the one or more target trade companies directly determined out is stated, as final target Trade company.
It is appreciated that the commodity category provided according to trade company, can determine type belonging to trade company, to divide trade company Class.For example, the trade company of mother and baby's category, the trade company of fashionable dress category, the trade company of toiletries.It is understood that utilizing movement During the attribute information matching target trade company of terminal user, the information category that the attribute information utilized is included is more, The searching range of matched target trade company is smaller, so that the type of trade company is fewer or even the type of trade company can be close to very It is extremely identical.
For example, include gender with static attribute information for women, age being 35 years old, dynamic attribute information includes mother and baby's articles The history purchaser record of class, the history of toiletries add purchase to record, for the history collection record of fashionable dress category.If the first attribute Information is women comprising gender and the age is 35 years old, then the type of the first object trade company to match with first attribute information It may include mother and baby's type, also may include fashionable dress type, can also include cosmetics type.If the second attribute information inclusive It Wei women, age be not 35 years old and the history purchaser record of mother and baby's category, then to match with second attribute information The type of two target trade companies may include mother and baby's type.
It is direct by way of the positioning function of GPS or in map navigation function search by embodiment of the disclosure It determines that the method timeliness of one or more target trade companies is strong, can quickly determine target trade company.And the category of combined use person Property information indirect determine that the method accuracy of one or more target trade companies is high, the range of target trade company can be reduced, helped In recommending the favor information for meeting its own attribute to user, the precision of personalized recommendation can be improved.
Next, obtaining each mobile payment at least one mobile payment application in mobile terminal in operation S320 The first favor information that the provider of application provides.
In order to achieve the purpose that marketing, the provider of mobile payment application can planning periodically or non-periodically it is various informative Marketing program, provide various forms of first favor informations, such as coupons or discount coupon to the user of mobile payment platform. The favor information can be stored in designated position according to specified data storage format according to actual business demand, for Family is checked.Such as can store in the server that the provider for mobile payment application provides that various data support service, It can store in the storage medium of mobile terminal.
Since marketing activity can be related to user, trade company is alsod relate to.Correspondingly, from the user point of view, it seeks Pin activity can be directed to all trade companies, can also be for specified trade company.From the perspective of trade company, marketing activity can be for finger Determine user, all users can also be directed to.
It should be understood that in the embodiments of the present disclosure, the provider of different mobile payment applications can provide different One favor information.Wherein, the first favor information may include the targeted name of firm of marketing activity, Bank Name, bank card Type and marketing activity content at least one information, wherein marketing activity content may include discount coupon or cash equivalent The amount of money of certificate, the commodity detail of preferential active pointer pair, preferential movable initial time, preferential movable end time, preferential journey At least one information in degree.Then, in operation S330, it is at least based on the first favor information, obtains the mesh for being directed to target trade company Mark favor information.
It is understood that the provider by aforementioned operation S320 at least one mobile payment application got provides The first favor information, be the screening from the offer square degree of mobile payment application to favor information, all trade companies can be directed to, It can also be directed to part trade company, there is no do corresponding screening for target trade company.In other words, the provider of mobile payment application There may be the favor informations for target trade company in the first favor information provided, can also be not present for target trade company Favor information.Therefore, in accordance with an embodiment of the present disclosure, the first of at least one mobile payment application provider offer is being got It after favor information, needs to detect the first favor information, to determine in the first favor information with the presence or absence of for aforementioned determination Target trade company the second favor information.
It is appreciated that there can be a mobile payment application in mobile terminal, there can also be multiple mobile payment applications.If Only have a mobile payment application in mobile terminal, then can directly detect the supplier of the mobile payment application provides first In favor information, if there is the second favor information for target trade company.If it exists, then it can determine that the second favor information is Targeted advantages information, and directly show the targeted advantages information.If it does not exist, then a prompt information can be shown to user, with Inform that user's mobile payment application does not have favor information for target trade company.
It, can be for any one in multiple mobile payment applications if there is multiple mobile payment applications in mobile terminal Mobile payment application detects in the first favor information of supplier's offer of the mobile payment application, if exist for target Second favor information of trade company.In case of presence, available second favor information.For other mobile payment application weights Above-mentioned detection operation is executed again, until all equal end of polling(EOP)s of mobile payment application, all mobile payments that just will acquire The second favor information that the provider of application provides is collected and arranges, to obtain targeted advantages information.If being not present, A prompt information can be shown to user, to inform that all mobile payment applications of user do not have preferential letter for target trade company Breath.
It in embodiment of the disclosure, can be with for any one mobile payment application in multiple mobile payment applications Based on matching index, the first favor information that the provider of mobile payment application is respectively provided and the progress of target trade company are matched Mode detects in the first favor information that the provider of the mobile payment application provides, if there is for target trade company Two favor informations.
As a kind of optional embodiment, matching index can be the location information of target trade company, be also possible to target quotient The name information at family can also be the location information and name information of target trade company.For example, can be according to mobile payment application The first favor information that provider respectively provides, detection are wherein believed with the presence or absence of with the location information and/or title of target trade company Consistent second favor information of manner of breathing, and if it exists, screen the first favor information then to obtain the second favor information.
It is appreciated that above-mentioned matching result can have following two situation.
Situation one: there is no the second favor informations of the target trade company for aforementioned determination.
Situation two: there is the second favor information of the target trade company for aforementioned determination.
The target trade company for being directed to aforementioned determination is being not present for above situation one as a kind of optional embodiment In the case where second favor information, then it can detecte the third favor information of preceding aim trade company oneself offer, and be based on third Favor information obtains targeted advantages information.Third favor information may include the targeted name of firm of marketing activity and battalion Sell at least one information in activity description.Wherein, marketing activity content may include the amount of money of discount coupon or coupons, preferential In the commodity detail of active pointer pair, preferential movable initial time, preferential movable end time and preferential degree at least One information.
Specifically, it can detecte whether target trade company oneself is provided with third favor information, such as shop, it can be with It detects whether the shop oneself is provided with third favor information, also can detecte whether market or supermarket where the shop provide There is third favor information.If there is third favor information, available third favor information can be listed, so that user understands me Which marketing activity the coupons or discount coupon held have in the target trade company.It, can be to if there is no third favor information User shows a prompt information, to inform that the user target trade company itself is not provided with favor information.
As a kind of optional embodiment, for above situation two, in there is the target trade company for aforementioned determination the In the case where two favor informations, then it can be based on the second favor information, obtain targeted advantages information.
It is appreciated that after the equal end of polling(EOP) of all mobile payment applications in multiple mobile payment applications, can converge The provider of total all mobile payment applications is directed to the second preferential action message of the target trade company, list get so as to Family understands which marketing activity the bank card that I is held has in the target trade company.
Finally, showing targeted advantages information on mobile terminals in operation S340.So that user is in the favor information of displaying Mobile payment application needed for middle selection, such as can choose the maximum mobile payment application 202 of preferential dynamics.
As a kind of optional embodiment, the marketing file can be shown in the application of specified mobile client.For example, The targeted advantages information finally summarized can be shown in the way of short message or wechat.One display circle of pop-up can also be passed through The mode in face shows the targeted advantages information finally summarized.The display interface can be the interface in mobile payment application, It is also possible to the interface in other mobile applications, as long as prompt can be played the role of to user.
In accordance with an embodiment of the present disclosure, display interface can be presented on the designated position of mobile terminal, which can To be easy for the position that user executes selection operation.For example, this refers to for the user of right-handed one-handed performance mobile terminal The lower right field for the display device that can be mobile terminal is set in positioning.According to the size of information in targeted advantages information, this is aobvious Show that interface can maintain the different time.Specifically, it is read in order to facilitate user, the information in targeted advantages information is bigger, dimension The time held is longer.Meanwhile display interface can also provide the specified control that user can be allowed to select the closing display interface, with Just user, can be by selecting the specified control to close the display interface after reading targeted advantages information.
Optionally, targeted advantages information is shown in the display device of mobile terminal to user, in order to which user is according to column The favor information for target trade company out participates in relevant preferential activity, selects economical and practical mobile payment mode.
The information processing method that the embodiment of the present disclosure provides, mobile terminal pass through based on each mobile payment application acquired Provider provide the first favor information, automatically obtain and show the targeted advantages information for target trade company, can be true It sets the goal in the case where trade company, directly shows detailed favor information to user, user is facilitated to propose different mobile payment applications The various favor informations supplied are compared, and to determine the favor information preferentially used, save acquisition favor information manually and are consumed Time, at least partly overcome can not be provided a user in the related technology by mobile terminal comprehensively, it is timely related preferential This technical problem of information, and therefore may be implemented to provide a user by mobile terminal comprehensively, timely related favor information Technical effect, enhance the intelligence of mobile terminal, promote the user satisfaction of user.
As a kind of optional embodiment, after executing operation S330 and getting targeted advantages information, and mobile whole Before being shown on end, the marketing message for relating to the target trade company can be carried out it is necessary summarize and working process, with shape At and push marketing file.
In embodiment of the disclosure, consider from the dimension of target trade company and the provider of mobile payment application, target is excellent Favour information may exist following four situation.
Situation one: that the provider that targeted advantages information can be a mobile payment application provides, for a target The favor information of trade company.
Situation two: that the provider that targeted advantages information can be multiple mobile payment applications provides, for a target The favor information of trade company.
Situation three: that the provider that targeted advantages information can be a mobile payment application provides, for multiple targets The favor information of trade company.
Situation four: that the provider that targeted advantages information can be multiple mobile payment applications provides, for multiple targets The favor information of trade company.
Wherein, the targeted advantages information in above-mentioned four kinds of situations can be a favor information, be also possible to a plurality of preferential Information.It, can be in the provider for obtaining mobile payment application every time in the case where targeted advantages information is a plurality of favor information After the favor information provided, pushed immediately to show user, to remind user that mobile payment application is directed in time The favor information of target trade company.In this way, the number of the provider of mobile payment application is more or the number of target trade company is got over More, the number of the favor information of acquisition is more, but will lead to user inevitably repeatedly it is passive receive push come it is preferential Information.
As a kind of optional embodiment, in the case where targeted advantages information includes a plurality of favor information, in order to avoid The dislike that favor information causes user repeatedly is pushed to user, the targeted advantages information of acquisition can also be handled and be converged Always, the number of the targeted advantages information finally pushed with control, or even a plurality of targeted advantages information is aggregated into an information, example Such as a short message or a wechat, it is disposably pushed to user, achievees the effect that promote user experience.
Specifically, multiple sequence indexs can be preset, according to multiple dimensions, preset sequence index are based on, to a plurality of mesh Mark favor information is ranked up processing, with a plurality of targeted advantages information after being sorted, and by a plurality of targeted advantages information into Row aggregation process finally shows the targeted advantages letter after summarizing with the targeted advantages information after being summarized on mobile terminals Breath.
It, and can be with for the sequence index of target trade company dimension for marketing activity dimension as a kind of optional embodiment Index including at least one of is determined based on the preferential degree that targeted advantages information determines based on targeted advantages information Preferential initial time, the preferential cut-off time determined based on targeted advantages information.
Optionally, for marketing activity, only targeted advantages information can be ranked up according to preferential degree.For example, if Preferential degree is respectively 8 foldings, 3 foldings and 5 foldings, then the sequence descending according to preferential degree, obtained ranking results are 3 foldings, 5 Folding and 8 foldings, and bank card can be listed in the targeted advantages information of the target trade company, relevant name of firm, Bank Name, silver The type and marketing activity content of row card.When the provider of multiple mobile payment applications participates in the marketing activity of same target trade company When, processing can also be ranked up according to bank's card number.
It optionally, can also be only according to preferential initial time or cut-off time to targeted advantages information for marketing activity It is ranked up.For example, can according to it is preferential activity at the beginning of by after arriving first sequence or the end time by suitable after arriving first Sequence is ranked up, and lists discount coupon or coupons information, and relevant name of firm can use discount coupon or coupons title and marketing Activity description.The provider of multiple mobile payment applications, can be according to when there are discount coupon or coupons in same target trade company The fixed processing rule of mobile payment application is ranked up processing.
Optionally, for marketing activity, trade company's sales promotion information only can also be listed according to the range of goods in target trade company, Relevant name of firm, marketing activity content.
By taking the index that sorts is the preferential cut-off time determined based on targeted advantages information as an example, the sequence side of disclosure offer Method includes: firstly, listing bank card in the action message of the trade company according to preferential movable cut-off time sequence, and list involved The information such as name of firm, Bank Name, the type of bank card and marketing activity content.Then, when ending according to preferential activity It carves sequence and lists available coupons and/or coupon information, and list involved name of firm, coupons/discount coupon name can be used Claim and the information such as marketing activity content.Finally, listing trade company's Discount Promotion information according to range of goods, and list related quotient The name of an article claims and the information such as marketing activity content.
Optionally, it is contemplated that the marketing degree of target trade company itself is big and marketing commodities it is wide in variety, mesh can also be provided The station address of trade company or the mobile payment application title of the target trade company are marked, so that user passes through the website of the target trade company The mobile payment application of address or the target trade company carries out mobile payment.
Optionally, sequence index can be the priority of multiple target trade companies.It is also possible to for mobile payment application The sequence index of provider's dimension.For example, it may be in the means of payment of user preset multiple providers priority, this is preferential Grade can be determined according to the frequency of use of mobile payment application.It is also possible to the sequence index for marketing activity dimension.May be used also To be the combination of above-mentioned any sequence index.
In order to make it easy to understand, illustrating the specific implementation process of the disclosure below with reference to Fig. 4 and Fig. 5.It needs to illustrate Being is only the exemplary embodiment that can be applied in several embodiments of the disclosure shown in Fig. 4 and Fig. 5, to help this field Technical staff understands the technology contents of the disclosure, is not the restriction to disclosed technique scheme.
Fig. 4 diagrammatically illustrates the stream of the information processing method applied to mobile terminal according to another embodiment of the disclosure Cheng Tu.
As shown in figure 4, aforementioned operation S340 shown in Fig. 3 (based on sequence index, is ranked up place to targeted advantages information Reason, with the targeted advantages information after being sorted) it may include operating S410~operation S430.
Processing is ranked up to targeted advantages information based on sequence index in operation S410, with the target after being sorted Favor information.
In operation S420, aggregation process is carried out to the targeted advantages information after sequence, with the targeted advantages after being summarized Information.
In operation S430, the targeted advantages information after summarizing is shown on mobile terminals.
Further, aforementioned operation S410 may include operation S440~operation S460.
Firstly, listing bank card in the favor information of the trade company by preferential movable expiration time sequence in operation S440.It can To include but is not limited to the information such as related name of firm, Bank Name, bank card and marketing activity content.
Then, in operation S450, available coupons and/or coupon information are listed by preferential movable expiration time sequence. It can include but is not limited to involved name of firm, coupons/information such as discount coupon title and marketing activity content can be used.
Finally, listing trade company's Discount Promotion information according to range of goods in operation S460.It can include but is not limited to involved And product name and the information such as marketing activity content.
Fig. 5 diagrammatically illustrates the main-process stream of the information processing method applied to mobile terminal according to the embodiment of the present disclosure Figure.
As shown in figure 5, this method may include operation S510~operation S530.
Firstly, in operation S510, mobile phone positioning.
Secondly, determining marketing message in operation S520.
Finally, pushing marketing message in operation S530.
Specifically, for any one mobile payment application, aforementioned operation S520 may include operation S521~operation S529。
In operation S521, whether all applications detected in mobile phone are mobile payment application.If so, executing operation S522.If it is not, then executing operation S529.
Whether there is preferential activity in the bank card of operation S522, detection mobile payment application binding.If so, then executing operation S523.If it is not, then executing operation S524.
In operation S523, bank card is listed in the favor information of the trade company.
In operation S524, available coupons and/or discount coupon have been detected whether.If so, then executing operation S525.If it is not, Then execute operation S526.
In operation S525, available coupons and/or coupon information are listed.
In operation S526, detect whether the trade company has Discount Promotion information.If so, then executing operation S527.If it is not, then holding Row operation S528.
In operation S527, the Discount Promotion information of the trade company is listed.
Operation S528, detection mobile application payment whether end of polling(EOP).If so, executing operation S529.If it is not, then weighing It is multiple to execute operation S521~operation S529.
In operation S529, terminate.
For example, by taking application scenarios shown in Fig. 2 as an example, when user to line lower entity trade company 206 does shopping, if mobile phone GPS positioning function is in the open state, then can obtain the location information and name information of the entity trade company 206 automatically.Then Automatically all application programs installed on the mobile phone are searched for, determine there are 4 mobile payment applications in the mobile phone of the user, point It is not mobile payment application 202,203,204,205.For any one mobile payment application 202, the bank of its binding is detected It is stuck in whether the entity trade company 206 has preferential activity, preferential activity is directly listed if having.If no, further detection should Whether entity trade company 206 has available coupons and/or discount coupon, if so, then directly listing available coupons and/or preferential Certificate.If no, further detecting whether the entity trade company 206 oneself has Discount Promotion information, if so, then directly list, if No, then aforementioned operation is executed for any other a mobile payment application 203,204 or 205, until all mobile branch It pays to apply to be carried out and finish.The mobile payment application 202,203,204 and 205 acquired is finally directed to the entity trade company 206 all favor informations are summarized and are processed, and are formed a marketing file and are pushed to the mobile phone of user, so that user knows And participate in advertising campaign.
Corresponding to the flow chart of the information processing method shown in Fig. 3 applied to mobile terminal, Fig. 6 diagrammatically illustrates root According to the block diagram of the information processing unit applied to mobile terminal of the embodiment of the present disclosure.
As shown in fig. 6, the device 600 may include target trade company determining module 610, the first favor information acquisition module 620, targeted advantages information acquisition module 630 and targeted advantages information display module 640.The information processing unit can execute The method that face refers to the description of embodiment of the method part, details are not described herein.
Specifically, target trade company determining module 610 is configured as executing operation S310 for example shown in Fig. 3: determining target Trade company.
First favor information obtains module 620, is configured as executing operation S320 for example shown in Fig. 3: for mobile whole At least one mobile payment application in end obtains the first favor information that the provider of each mobile payment application provides.
Targeted advantages information acquisition module 630 is configured as executing operation S330 for example shown in Fig. 3: at least based on institute The first favor information is stated, the targeted advantages information for being directed to the target trade company is obtained.
Targeted advantages information display module 640 is configured as executing operation S340 for example shown in Fig. 3: in mobile terminal Upper displaying targeted advantages information.
Compared with the relevant technologies, by embodiment of the disclosure, can at least partly overcome can not borrow in the related technology Help mobile terminal provide a user comprehensively, timely related this technical problem of favor information, and therefore may be implemented by shifting Dynamic terminal provides a user comprehensive, timely related favor information technical effect, enhances the intelligence of mobile terminal, is promoted and used The user satisfaction at family.
Fig. 7 diagrammatically illustrates the frame of the information processing unit applied to mobile terminal according to another embodiment of the disclosure Figure.
As shown in fig. 7, preceding aim favor information display module 640 may include sorting sub-module 710, collects submodule 720 and show submodule 730.
Specifically, sorting sub-module 710 are configured as executing operation S410 for example shown in Fig. 4: it is based on sequence index, Processing is ranked up to targeted advantages information, with the targeted advantages information after being sorted.
Collects submodule 720 is configured as executing operation S420 for example shown in Fig. 4: believe the targeted advantages after sequence Breath carries out aggregation process, with the targeted advantages information after being summarized.
It shows submodule 730, is configured as executing operation S430 for example shown in Fig. 4: showing summarize on mobile terminals Targeted advantages information afterwards.
Corresponding to the general flow chart of the information processing method shown in fig. 5 applied to mobile terminal, Fig. 8 is diagrammatically illustrated According to the general diagram of the information processing unit applied to mobile terminal of the embodiment of the present disclosure.
As shown in figure 8, the device 800 may include mobile phone positioning device 810, determine marketing message device 820 and push Marketing message device 830.
Specifically, mobile phone positioning device 810 are configured as executing operation S510 for example shown in fig. 5: mobile phone positioning.Example Such as, the location information that user is presently in can be determined by the positioning function of mobile terminal, the title letter of trade company is obtained with this Breath and better address information, as the foundation whether having in determining mobile payment application for target trade company.
It determines marketing message device 820, is configured as executing operation S520 for example shown in fig. 5: determining marketing message.Example Such as, the marketing message for being directed to target trade company is obtained from least one mobile payment application, and carries out storage processing.
As optional embodiment, determine that marketing message device 820 can include determining that Sales of Bank Cards massaging device 821, coupons and/or discount coupon marketing message device 822 are determined and determines trade company's marketing message device 823.
It determines Sales of Bank Cards massaging device 821, is configured as any one mobile payment application, execution is for example schemed S522 is operated shown in 5: whether the bank card of detection mobile payment application binding has preferential activity.Specifically, when from mobile Pay in application and obtain certain bank when there is marketing activity in target trade company, by marketing activity information by date, time, activity description etc. It is handled, with reading and the use of making things convenient for customers.It optionally, can be with when multi-bank participates in the marketing activity of same trade company Processing is ranked up by bank's line number.
It determines coupons and/or discount coupon marketing message device 822, is configured as executing operation for example shown in fig. 5 S524: available coupons and/or discount coupon have been detected whether.Specifically, it will be obtained from mobile payment application for target The coupons and/or discount coupon of trade company, by date, time, the processing such as activity description, with reading and the use of making things convenient for customers.It is optional It ground will be according to movement when multiple mobile payment applications of a customer are when same trade company all has coupons and/or discount coupon The fixed processing rule of payment application executes.
It determines trade company's marketing message device 823, is configured as executing operation S526 for example shown in fig. 5: detecting the trade company Whether Discount Promotion information is had.Specifically, will determine whether there are also marketing activities for target trade company itself.If there is marketing activity, The aggregation process of information can also accordingly be carried out or offer directly downloads trade company's marketing activity information.
Marketing message device 830 is pushed, is configured as executing operation S530 for example shown in fig. 5: push marketing message.Example Such as, it will determine Sales of Bank Cards massaging device 821, determine coupons/discount coupon marketing message device 822 and determine trade company's marketing The result that massaging device 823 generates is summarized, and generates information (such as can be short message, be also possible to wechat) to user Push.By the pushed information, user can fully understand the current all marketing messages of the target trade company, so as to customer's participation Activity, and the maximum payment account of preferential degree is selected to complete delivery operation.
It should be noted that the way of example of device part is corresponding with the way of example of method part similar, and Technical effect achieved also corresponds to similar, and details are not described herein.
In module according to an embodiment of the present disclosure, submodule it is any number of or in which any number of at least partly Function can be realized in a module.It can be with according to any one or more in the module of the embodiment of the present disclosure, submodule Multiple modules are split into realize.It can be down to according to any one or more in the module of the embodiment of the present disclosure, submodule It is implemented partly as hardware circuit, such as field programmable gate array (FPGA), programmable logic array (PLA), on piece less The system in system, encapsulation, specific integrated circuit (ASIC) in system, substrate, or can by circuit carry out it is integrated or The hardware or firmware of any other rational method of encapsulation realizes, or with three kinds of software, hardware and firmware implementations In any one or several appropriately combined realized with wherein any.Alternatively, according to the module of the embodiment of the present disclosure, submodule One or more of can at least be implemented partly as computer program module, when the computer program module is run When, corresponding function can be executed.
For example, target trade company determining module 610, the first favor information obtain module 620, targeted advantages information acquisition module 630, in targeted advantages information display module 640, sorting sub-module 710, collects submodule 720 and displaying submodule 730 Any number of may be incorporated in a module is realized or any one module therein can be split into multiple modules. Alternatively, at least partly function of one or more modules in these modules can mutually be tied at least partly function of other modules It closes, and is realized in a module.In accordance with an embodiment of the present disclosure, target trade company determining module 610, the first favor information obtain Module 620, targeted advantages information display module 640, sorting sub-module 710, summarizes son at targeted advantages information acquisition module 630 At least one of module 720 and displaying submodule 730 can at least be implemented partly as hardware circuit, such as scene can It programs gate array (FPGA), programmable logic array (PLA), system on chip, the system on substrate, the system in encapsulation, dedicated Integrated circuit (ASIC), or can be by carrying out hardware or the firmwares such as any other rational method that is integrated or encapsulating to circuit It realizes, or with any one in three kinds of software, hardware and firmware implementations or with wherein any several appropriately combined To realize.Alternatively, target trade company determining module 610, the first favor information obtain module 620, targeted advantages information acquisition module 630, in targeted advantages information display module 640, sorting sub-module 710, collects submodule 720 and displaying submodule 730 At least one can at least be implemented partly as computer program module, can be with when the computer program module is run Execute corresponding function.
Fig. 9 is diagrammatically illustrated according to the computer system for being adapted for carrying out method as described above of the embodiment of the present disclosure Block diagram.Computer system shown in Fig. 9 is only an example, should not function and use scope band to the embodiment of the present disclosure Carry out any restrictions.
As shown in figure 9, include processor 901 according to the computer system 900 of the embodiment of the present disclosure, it can be according to storage It is loaded into random access storage device (RAM) 903 in the program in read-only memory (ROM) 902 or from storage section 908 Program and execute various movements appropriate and processing.Processor 901 for example may include general purpose microprocessor (such as CPU), refer to Enable set processor and/or related chip group and/or special microprocessor (for example, specific integrated circuit (ASIC)), etc..Processing Device 901 can also include the onboard storage device for caching purposes.Processor 901 may include for executing according to disclosure reality Apply single treatment unit either multiple processing units of the different movements of the method flow of example.
In RAM 903, it is stored with system 900 and operates required various programs and data.Processor 901, ROM 902 with And RAM 903 is connected with each other by bus 904.Processor 901 is held by executing the program in ROM 902 and/or RAM 903 The various operations gone according to the method flow of the embodiment of the present disclosure.It is noted that described program also can store except ROM 902 In one or more memories other than RAM 903.Processor 901 can also be stored in one or more of by execution Program in memory executes the various operations of the method flow according to the embodiment of the present disclosure.
In accordance with an embodiment of the present disclosure, system 900 can also include input/output (I/O) interface 905, input/output (I/O) interface 905 is also connected to bus 904.System 900 can also include be connected to I/O interface 905 with one in lower component Item is multinomial: the importation 906 including keyboard, mouse etc.；Including such as cathode-ray tube (CRT), liquid crystal display (LCD) Deng and loudspeaker etc. output par, c 907；Storage section 908 including hard disk etc.；And including such as LAN card, modulatedemodulate Adjust the communications portion 909 of the network interface card of device etc..Communications portion 909 executes communication process via the network of such as internet. Driver 910 is also connected to I/O interface 905 as needed.Detachable media 911, such as disk, CD, magneto-optic disk, semiconductor Memory etc. is mounted on as needed on driver 910, in order to be pacified as needed from the computer program read thereon It is packed into storage section 908.
In accordance with an embodiment of the present disclosure, computer software journey may be implemented as according to the method flow of the embodiment of the present disclosure Sequence.For example, embodiment of the disclosure includes a kind of computer program product comprising be carried on computer readable storage medium Computer program, which includes the program code for method shown in execution flow chart.In such implementation In example, which can be downloaded and installed from network by communications portion 909, and/or from detachable media 911 It is mounted.When the computer program is executed by processor 901, the above-mentioned function limited in the system of the embodiment of the present disclosure is executed Energy.In accordance with an embodiment of the present disclosure, system as described above, unit, module, unit etc. can pass through computer program Module is realized.
The disclosure additionally provides a kind of computer readable storage medium, which can be above-mentioned reality It applies included in equipment/device/system described in example；Be also possible to individualism, and without be incorporated the equipment/device/ In system.Above-mentioned computer readable storage medium carries one or more program, when said one or multiple program quilts When execution, the method according to the embodiment of the present disclosure is realized.
In accordance with an embodiment of the present disclosure, computer readable storage medium can be non-volatile computer-readable storage medium Matter, such as can include but is not limited to: portable computer diskette, hard disk, random access storage device (RAM), read-only memory (ROM), erasable programmable read only memory (EPROM or flash memory), portable compact disc read-only memory (CD-ROM), light Memory device, magnetic memory device or above-mentioned any appropriate combination.In the disclosure, computer readable storage medium can With to be any include or the tangible medium of storage program, the program can be commanded execution system, device or device use or Person is in connection.For example, in accordance with an embodiment of the present disclosure, computer readable storage medium may include above-described One or more memories other than ROM 902 and/or RAM 903 and/or ROM 902 and RAM 903.
Flow chart and block diagram in attached drawing are illustrated according to the system of the various embodiments of the disclosure, method and computer journey The architecture, function and operation in the cards of sequence product.In this regard, each box in flowchart or block diagram can generation A part of one module, program segment or code of table, a part of above-mentioned module, program segment or code include one or more Executable instruction for implementing the specified logical function.It should also be noted that in some implementations as replacements, institute in box The function of mark can also occur in a different order than that indicated in the drawings.For example, two boxes succeedingly indicated are practical On can be basically executed in parallel, they can also be executed in the opposite order sometimes, and this depends on the function involved.Also it wants It is noted that the combination of each box in block diagram or flow chart and the box in block diagram or flow chart, can use and execute rule The dedicated hardware based systems of fixed functions or operations is realized, or can use the group of specialized hardware and computer instruction It closes to realize.
It will be understood by those skilled in the art that the feature recorded in each embodiment and/or claim of the disclosure can To carry out multiple combinations and/or combination, even if such combination or combination are not expressly recited in the disclosure.Particularly, exist In the case where not departing from disclosure spirit or teaching, the feature recorded in each embodiment and/or claim of the disclosure can To carry out multiple combinations and/or combination.All these combinations and/or combination each fall within the scope of the present disclosure.
Embodiment of the disclosure is described above.But the purpose that these embodiments are merely to illustrate that, and It is not intended to limit the scope of the present disclosure.Although respectively describing each embodiment above, but it is not intended that each reality Use cannot be advantageously combined by applying the measure in example.The scope of the present disclosure is defined by the appended claims and the equivalents thereof.It does not take off From the scope of the present disclosure, those skilled in the art can make a variety of alternatives and modifications, these alternatives and modifications should all fall in this Within scope of disclosure.

Claims (10)

1. a kind of information processing method is applied to mobile terminal, comprising:
Determine target trade company；
For at least one mobile payment application in the mobile terminal, provider's offer of each mobile payment application is obtained First favor information；
It is at least based on first favor information, obtains the targeted advantages information for being directed to the target trade company；And
The targeted advantages information is shown on the mobile terminal.
2. according to the method described in claim 1, wherein, described to be at least based on first favor information, acquisition is for described The targeted advantages information of target trade company includes:
It detects in first favor information with the presence or absence of the second favor information for the target trade company；And
If it exists, then it is based on second favor information, obtains the targeted advantages information.
3. according to the method described in claim 2, wherein, the method also includes:
If it does not exist, then the third favor information that the target trade company provides is obtained；And
Based on the third favor information, the targeted advantages information is obtained.
4. described to show the targeted advantages packet on the mobile terminal according to the method described in claim 1, wherein It includes:
Based on sequence index, processing is ranked up to the targeted advantages information, with the targeted advantages information after being sorted；
Aggregation process is carried out to the targeted advantages information after the sequence, with the targeted advantages information after being summarized；And
Targeted advantages information after summarizing described in showing on the mobile terminal.
5. according to the method described in claim 4, wherein, the sequence index includes at least one of:
The preferential degree determined based on the targeted advantages information；
The preferential initial time determined based on the targeted advantages information；
The preferential cut-off time determined based on the targeted advantages information.
6. according to the method described in claim 1, wherein, the determining target trade company includes:
Obtain the location information of the mobile terminal；
First area is determined based on the location information；
Centered on the first area, using determining first distance corresponding with the location information as radius as statistics Range obtains multiple trade companies；
Obtain the attribute information of the user of the mobile terminal；And
Based on the attribute information, the target trade company is determined in the multiple trade company.
7. a kind of information processing unit is applied to mobile terminal, comprising:
Target trade company determining module, is configured to determine that target trade company；
First favor information obtains module, is configured as obtaining at least one mobile payment application in the mobile terminal Obtain the first favor information that the provider of each mobile payment application provides；
Targeted advantages information acquisition module is configured as at least being obtained based on first favor information and being directed to the target quotient The targeted advantages information at family；And
Targeted advantages information display module is configured as showing the targeted advantages information on the mobile terminal.
8. device according to claim 7, wherein the targeted advantages information display module includes:
Sorting sub-module is configured as processing being ranked up to the targeted advantages information, based on sequence index to be sorted Targeted advantages information afterwards；
Collects submodule is configured as carrying out aggregation process to the targeted advantages information after the sequence, after being summarized Targeted advantages information；And
It shows submodule, is configured as showing the targeted advantages information after described summarize on the mobile terminal.
9. a kind of electronic equipment, comprising:
One or more processors；And
Memory, for storing one or more programs,
Wherein, when one or more of programs are executed by one or more of processors, so that one or more of Processor realizes method described in any one of claims 1 to 6.
10. a kind of computer readable storage medium, is stored with computer executable instructions, described instruction is used for reality when executed Existing method described in any one of claims 1 to 6.
CN201910623230.6A 2019-07-10 2019-07-10 Information processing method and its device, electronic equipment and medium Pending CN110335088A (en)

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