CN111833102A

CN111833102A - Data display method and device

Info

Publication number: CN111833102A
Application number: CN202010624161.3A
Authority: CN
Inventors: 耿晓东
Original assignee: Rajax Network Technology Co Ltd
Current assignee: Rajax Network Technology Co Ltd
Priority date: 2020-06-30
Filing date: 2020-06-30
Publication date: 2020-10-27

Abstract

The application discloses a data display method and a device, wherein the method comprises the following steps: sending a data acquisition request, wherein the data acquisition request comprises an identifier and/or a login state of a user; receiving first available data for a user, and rendering and displaying a first available data display control, wherein the first available data display control is used for displaying the first available data; receiving target entity data, wherein the target entity data comprises introduction information of a target entity and second available data aiming at a user; and displaying the first available data and the second available data in a display page in an associated manner. By using the method, the available data (the preferential rights and the benefits) of various different types or from different preferential rights and benefits issuing bodies can be displayed in an associated mode, the complexity of the preferential rights and benefits issuing form is reduced, the selection process and the understanding process of the various different types of the preferential rights and the benefits are simple and efficient for the user, and the issuing effect of the preferential rights and the benefits is improved.

Description

Data display method and device

Technical Field

The application relates to the technical field of computers, in particular to a data display method. The application also relates to a data processing device, an electronic device and a computer readable storage medium. The application further relates to a data processing method, a data processing device, an electronic device and a computer readable storage medium.

Background

In a life service type network application scene or an online shopping scene, in order to improve the user transaction proportion, the user conversion rate and the dependence viscosity of the user on the platform or the merchant, a network platform or the merchant can issue preferential rights and benefits for the user in a plurality of ways, for example, in a new customer subsidy scene, when a new user places a first order, the network platform or the merchant can generally enjoy a plurality of different types of preferential rights and benefits, for example, first order deduction, new person red package, new person special price dish, new person N-element real payment and the like, the use rules among the plurality of preferential rights and benefits are complex, and the network platform or the merchant can issue the preferential rights and benefits in a plurality of ways, for example, part of the preferential rights and benefits are shared and used, part of the preferential rights and benefits are mutually exclusive, part of the preferential rights and benefits are from the network platform, and part of the preferential rights and benefits are. Moreover, for the user, the selection process and the understanding process aiming at the various different types of the preferential rights are complex, and the issuing effect of the preferential rights is reduced.

Disclosure of Invention

Embodiments of the present application provide a data display method, a data processing method, a device, an electronic device, and a computer-readable storage medium, so as to solve the problems in the prior art that the distribution form of the benefit is complex, and the distribution effect of the benefit is reduced.

An embodiment of the present application provides a data display method, including: sending a data acquisition request, wherein the data acquisition request comprises an identifier and/or a login state of a user; receiving first available data for a user, and rendering and displaying a first available data display control, wherein the first available data display control is used for displaying the first available data; receiving target entity data, wherein the target entity data comprises introduction information of a target entity and second available data aiming at a user; and displaying the first available data and the second available data in a display page in an associated manner.

Optionally, the second available data is higher than the first available data, and the first available data and the second available data are displayed in association in the display page, including: calculating difference available data of the second available data and the first available data; and performing superposition combination display on the first available data and the difference value available data in the display page.

Optionally, the associating and displaying the first available data and the second available data in the display page includes: and displaying the first available data and the second available data in a superposition combination mode in the display page.

Optionally, the first available data is obtained by calculation based on historical behavior data of the user and platform preferential resource issuing policy data of the target network platform.

Optionally, the second available data is obtained by calculation based on the historical behavior data of the user, the attribute information of the target entity, and the entity preferential resource issuing policy data of the target network platform.

Optionally, sending the data obtaining request includes: sending a data acquisition request to a server of a target network platform; the method further comprises the following steps: and if the user is a logged-in user, acquiring a cross-platform universal identifier of the user, and sending the cross-platform universal identifier to the server so that the server can acquire historical behavior data of the user corresponding to the third-party network platform based on the cross-platform universal identifier.

Optionally, the method further includes: and if the user is an unregistered user, outputting a user login guide interface containing the available data issuing information.

Optionally, the target entity is an entity that has entity subsidy configuration information preset in an entity to be recommended for the user, and the displaying of the first available data and the second available data in the display page includes: and displaying the first available data and the second available data in a display list page of the entity to be recommended in an associated mode.

Optionally, the associating and displaying the first available data and the second available data in the display page includes: and displaying the first available data and the second available data in a display detail page of the target entity in an associated mode.

Optionally, the associating and displaying the first available data and the second available data in the display page includes: and displaying the first available data and the second available data in an order submission page in an associated manner.

Optionally, the method further includes: and receiving and outputting information of a target resource object applicable to the first available data and/or the second available data, and constructing a resource object preferential event meeting place, wherein the target resource object is a resource object obtained after resource object recall is performed on the basis of preferential result data determined on the basis of the first available data and/or the second available data.

Optionally, receiving first available data for the user includes: after a receiving end of the data acquisition request determines that the user meets a predetermined available data use condition based on the identification and/or login state of the user, first available data for the user is received.

Optionally, the predetermined available data usage conditions include: the identity attribute of the user is a new user.

An embodiment of the present application further provides a data processing method, including: receiving and outputting platform preferential resource data which are issued by a server and aim at a target user, wherein the platform preferential resource data are obtained by calculation based on historical behavior data of the target user and platform preferential resource issuing strategy data of a target network platform; receiving entity preferential resource data which are issued by a server and aim at a target user, wherein the entity preferential resource data are obtained by calculation based on historical behavior data of the target user, attribute information of the target entity and entity preferential resource distribution strategy data; and performing associated output on the platform preferential resource data and the entity preferential resource data.

Optionally, the entity preferential resource data is higher than the platform preferential resource data, and the platform preferential resource data and the entity preferential resource data are output in a correlated manner, including: and outputting entity preferential resource data according to a mode that the platform preferential resource data overlaps expanded preferential resource data corresponding to the target entity, wherein the expanded preferential resource data is differential preferential resource data between the entity preferential resource data and the platform preferential resource data.

Optionally, before receiving and outputting the platform preferential resource data for the target user, which is sent by the server, the method further includes: acquiring a cross-platform universal identifier of a target user based on the login operation of the target user; and sending the cross-platform universal identification to a server so that the server can acquire historical behavior data of the target user corresponding to the third-party network platform based on the cross-platform universal identification.

Optionally, the method further includes: and if the target user is an unregistered user, outputting a user login guide interface containing the preferential resource data issuing information.

Optionally, before receiving the entity preferential resource data for the target user sent by the server, the method further includes: acquiring the identification of a target entity; and sending the identification of the target entity to the server so that the server can obtain the attribute information of the target entity based on the identification of the target entity.

Optionally, the target entity is an entity with entity subsidy configuration information preset in the entity to be recommended for the target user; and performing associated output on the platform preferential resource data and the entity preferential resource data comprises performing associated output on the platform preferential resource data and the entity preferential resource data on a display list page of the entity to be recommended.

Optionally, the associating and outputting the platform preferential resource data and the entity preferential resource data includes associating and outputting the platform preferential resource data and the entity preferential resource data on a display detail page of the target entity.

Optionally, the performing associated output on the platform preferential resource data and the entity preferential resource data includes: and performing associated output on the platform preferential resource data and the entity preferential resource data on the order submission page.

Optionally, outputting the platform preferential resource data, which is issued by the server and is specific to the target user, includes: and rendering and displaying the platform preferential resource data display control on the display home page of the target network platform, wherein the platform preferential resource data display control is used for displaying the platform preferential resource data.

Optionally, the method further includes: and receiving and outputting information of a target resource object applicable to the platform preferential resource data and/or the entity preferential resource data, and constructing a resource object preferential event venue, wherein the target resource object is a resource object obtained after resource object recall is carried out on the basis of preferential result data determined on the basis of the platform preferential resource data and/or the entity preferential resource data.

Optionally, the method further includes: sending the identification and/or the login state of the target user to a server; receiving and outputting platform preferential resource data which are issued by a server and aim at a target user, wherein the receiving and outputting platform preferential resource data comprise: and after the server determines that the target user meets the use condition of the preset preferential resource data based on the identification and/or the login state of the target user, receiving and outputting the platform preferential resource data which is issued by the server and aims at the target user.

Optionally, the predetermined preferential resource data usage condition includes: the identity attribute of the user is a new user of the target network platform.

An embodiment of the present application further provides a data processing method, including: calculating to obtain platform preferential resource data aiming at the target user based on the historical behavior data of the target user and the platform preferential resource distribution strategy data, and sending the platform preferential resource data to a user terminal corresponding to the target user; and calculating to obtain entity preferential resource data aiming at the target user based on the attribute information of the target entity, the historical behavior data of the target user and the entity preferential resource distribution strategy data, and sending the entity preferential resource data to a user terminal corresponding to the target user.

Optionally, the platform preferential resource issuing policy data includes correspondence data between a user conversion rate and the platform preferential resource data, and the platform preferential resource data for the target user is obtained through calculation based on the historical behavior data of the target user and the platform preferential resource issuing policy data, and includes: calculating and obtaining a user conversion rate corresponding to the target user based on the historical behavior data of the target user; and obtaining the platform preferential resource data aiming at the target user according to the corresponding relation data between the user conversion rate and the platform preferential resource data and the user conversion rate corresponding to the target user.

Optionally, the platform preferential resource issuing policy data includes correspondence data between consumption background data and platform preferential resource data, and the platform preferential resource data for the target user is obtained through calculation based on the historical behavior data of the target user and the platform preferential resource issuing policy data, and includes: acquiring consumption background data corresponding to a target user based on historical behavior data of the target user; and obtaining the platform preferential resource data aiming at the target user according to the corresponding relation data between the consumption background data and the platform preferential resource data and the consumption background data corresponding to the target user.

Optionally, the entity preferential resource issuing policy data includes: first corresponding relation data between preference data of the user to the entity and entity preferential resource data and second corresponding relation data between consumption background data of the user and the entity preferential resource data; calculating to obtain entity preferential resource data aiming at the target user based on the attribute information of the target entity, the historical behavior data of the target user and the entity preferential resource distribution strategy data, wherein the calculation comprises the following steps: acquiring consumption background data of a target user based on historical behavior data of the target user; acquiring preference data of the target user to the target entity according to the consumption background data of the target user and the attribute information of the target entity; obtaining preferential resource data of a first entity according to preference data of a target user to a target entity and first corresponding relation data; obtaining second entity preferential resource data according to the consumption background data of the target user and the second corresponding relation data; and acquiring entity preferential resource data aiming at the target user according to the first entity preferential resource data and the second entity preferential resource data.

Optionally, before calculating and obtaining platform preferential resource data for the target user based on the historical behavior data of the target user and the platform preferential resource issuing policy data, the method further includes: receiving a cross-platform universal identification of a target user sent by a user terminal; and acquiring historical behavior data of the target user corresponding to the third-party network platform according to the general identification information.

Optionally, before calculating and obtaining entity preferential resource data for the target user based on the attribute information of the target entity, the historical behavior data of the target user, and the entity preferential resource distribution policy data, the method further includes: receiving an identification of a target entity sent by a user terminal; and acquiring attribute information of the target entity based on the identification of the target entity.

Optionally, the method further includes: receiving the identification and/or the login state of the target user, and judging whether the target user meets the preset preferential resource data using condition or not according to the identification and/or the login state of the target user; the method comprises the steps of calculating and obtaining platform preferential resource data aiming at a target user based on historical behavior data of the target user and platform preferential resource distribution strategy data, and sending the platform preferential resource data to a user terminal corresponding to the target user.

An embodiment of the present application further provides a data display device, including: the data acquisition request sending unit is used for sending a data acquisition request, and the data acquisition request comprises an identifier and/or a login state of a user; the first available data receiving and displaying unit is used for receiving first available data for a user, and rendering and displaying a first available data displaying control, wherein the first available data displaying control is used for displaying the first available data; a target entity data receiving unit, configured to receive target entity data, where the target entity data includes introduction information of a target entity and second available data for a user; and the available data association display unit is used for associating and displaying the first available data and the second available data in the display page.

Optionally, sending the data obtaining request includes: sending a data acquisition request to a server of a target network platform; the device still includes: and the cross-platform universal identification sending unit is used for acquiring the cross-platform universal identification of the user when the user is determined to be the logged-in user, and sending the cross-platform universal identification to the server so that the server can acquire the historical behavior data of the user corresponding to the third-party network platform based on the cross-platform universal identification.

Optionally, the method further includes: and the user login guide interface output unit is used for outputting a user login guide interface containing the available data issuing information when the user is determined to be the unregistered user.

Optionally, the method further includes: and the meeting place construction unit is used for receiving and outputting information of a target resource object applicable to the first available data and/or the second available data and constructing a resource object preferential activity meeting place, wherein the target resource object is a resource object obtained after resource object recall is carried out on the basis of preferential result data determined on the basis of the first available data and/or the second available data.

An embodiment of the present application further provides a data processing apparatus, including: the platform preferential resource data output unit is used for receiving and outputting platform preferential resource data which are issued by the server and aim at the target user, and the platform preferential resource data are obtained by calculation based on the historical behavior data of the target user and the platform preferential resource distribution strategy data of the target network platform; the entity preferential resource data receiving unit is used for receiving entity preferential resource data which are issued by the server and aim at the target user, and the entity preferential resource data are obtained by calculation based on the historical behavior data of the target user, the attribute information of the target entity and the entity preferential resource distribution strategy data; and the preferential resource data association output unit is used for associating and outputting the platform preferential resource data and the entity preferential resource data.

Optionally, the method further includes: the cross-platform universal identification acquisition unit is used for acquiring the cross-platform universal identification of the target user based on the login operation of the target user before receiving and outputting the platform preferential resource data aiming at the target user and issued by the server; and the cross-platform universal identification sending unit is used for sending the cross-platform universal identification to the server so that the server can obtain the historical behavior data of the target user corresponding to the third-party network platform based on the cross-platform universal identification.

Optionally, the method further includes: and the user login guide interface output unit is used for outputting the user login guide interface containing the preferential resource data issuing information when the target user is determined to be the unregistered user.

Optionally, the method further includes: the identification acquisition unit of the target entity is used for acquiring the identification of the target entity before receiving entity preferential resource data which is sent by the server and aims at the target user; and the identification sending unit of the target entity is used for sending the identification of the target entity to the server so that the server can obtain the attribute information of the target entity based on the identification of the target entity.

Optionally, the method further includes: and the meeting place construction unit is used for receiving and outputting information of a target resource object applicable to the platform preferential resource data and/or the entity preferential resource data and constructing a resource object preferential activity meeting place, wherein the target resource object is a resource object obtained after resource object recall is carried out on the basis of preferential result data determined on the basis of the platform preferential resource data and/or the entity preferential resource data.

Optionally, the method further includes: the information sending unit is used for sending the identification and/or the login state of the target user to the server; receiving and outputting platform preferential resource data which are issued by a server and aim at a target user, wherein the receiving and outputting platform preferential resource data comprise: and after the server determines that the target user meets the use condition of the preset preferential resource data based on the identification and/or the login state of the target user, receiving and outputting the platform preferential resource data which is issued by the server and aims at the target user.

An embodiment of the present application further provides a data processing apparatus, including: the platform preferential resource data sending unit is used for calculating and obtaining platform preferential resource data aiming at a target user based on the historical behavior data of the target user and the platform preferential resource distribution strategy data and sending the platform preferential resource data to a user terminal corresponding to the target user; and the entity preferential resource data sending unit is used for calculating and obtaining entity preferential resource data aiming at the target user based on the attribute information of the target entity, the historical behavior data of the target user and the entity preferential resource distribution strategy data, and sending the entity preferential resource data to the user terminal corresponding to the target user.

The embodiment of the application also provides an electronic device, which comprises a processor and a memory; wherein the memory is configured to store one or more computer instructions, wherein the one or more computer instructions are executed by the processor to implement the above-described method.

Embodiments of the present application also provide a computer-readable storage medium having one or more computer instructions stored thereon, which are executed by a processor to implement the above-mentioned method.

Compared with the prior art, the embodiment of the application has the following advantages:

according to the data display method provided by the embodiment of the application, after first available data aiming at a user are received, a first available data display control is rendered and displayed, and after target entity data containing second available data aiming at the user are received, the first available data and the second available data are displayed in a display page in an associated mode. By carrying out associated display on the first available data and the second available data, fusion of different available data on a display layer can be realized, and further fusion and communication of use rules among multiple types of discount rights and benefits are realized, so that the issuing, displaying and using processes of multiple types of discount rights and benefits are simple and efficient. By using the method, the available data (the preferential rights and the benefits) of various different types or from different preferential rights and benefits issuing bodies can be displayed in an associated mode, the complexity of the preferential rights and benefits issuing form is reduced, the selection process and the understanding process of the various different types of the preferential rights and the benefits are simple and efficient for the user, and the issuing effect of the preferential rights and the benefits is improved.

Drawings

FIG. 1 is a flow chart of a data display method according to a first embodiment of the present application;

FIG. 2 is a flow chart of a data processing method according to a second embodiment of the present application;

FIG. 3 is a flow chart of a data processing method according to a third embodiment of the present application;

fig. 4 is a block diagram of a data display device according to a fourth embodiment of the present application;

fig. 5 is a schematic logical structure diagram of an electronic device according to a fifth embodiment of the present application;

fig. 6 is a block diagram of elements of a data processing apparatus according to a seventh embodiment of the present application;

fig. 7 is a schematic logical structure diagram of an electronic device according to an eighth embodiment of the present application;

fig. 8 is a block diagram of elements of a data processing apparatus according to a tenth embodiment of the present application;

fig. 9 is a schematic logical structure diagram of an electronic device according to an eleventh embodiment of the present application.

Detailed Description

In the following description, numerous specific details are set forth in order to provide a thorough understanding of the present application. This application is capable of implementation in many different ways than those herein set forth and of similar import by those skilled in the art without departing from the spirit of this application and is therefore not limited to the specific implementations disclosed below.

Aiming at a preferential right and benefit issuing scene, in order to reduce the complexity of a preferential right and benefit issuing form and improve the issuing effect of the preferential right and benefit, the application provides a data display method, a data display device, electronic equipment and a computer readable storage medium corresponding to the method, and the application also additionally provides a data processing method, a data processing device, electronic equipment and a computer readable storage medium corresponding to the method. The following provides embodiments for detailed description of the above method, apparatus, electronic device, and computer-readable storage medium.

A first embodiment of the present application provides a data display method, where an application body of the method may be a computing device application running on a user terminal. Fig. 1 is a flowchart of a data display method according to a first embodiment of the present application, and the method according to this embodiment is described in detail below with reference to fig. 1. The following description refers to embodiments for the purpose of illustrating the principles of the methods, and is not intended to be limiting in actual use.

As shown in fig. 1, the data display method provided in this embodiment includes the following steps:

s101, sending a data acquisition request.

This step is used to send a data acquisition request to the server, where the data acquisition request includes the user's identification and/or login status. For example, after triggering an application identifier of a target network platform, a user synchronously sends a data acquisition request to a server of the target network platform, where the sent data acquisition request carries one or more of an identifier of the user (e.g., a device identifier of the user, a mobile phone number bound by the user, and a platform account number of the user) and login status information (logged in or not logged in) of the user. For example, if the user is a logged-in user, the cross-platform universal identifier of the user (for example, a mobile phone number bound by the user, in general, the same mobile phone number bound by the user in different network platforms) may be obtained, and the cross-platform universal identifier is sent to the server. In this embodiment, if the user is an unregistered user, a user login guidance interface including available data issue information may be displayed, for example, the user login guide interface can display 'can enjoy the preferential rights issued by the platform after login' and 'can enjoy the preferential rights issued by the merchant after login', so as to guide the user to login, thereby realizing the purposes of depositing and retaining the user and acquiring the cross-platform universal identification of the user, for a new user who does not generate data traffic (such as transaction data) on the target network platform, based on the cross-platform universal identifier, the server of the target network platform can acquire historical behavior data (consumption background data, browsing records and the like) of the user corresponding to other third-party network platforms, and based on the historical behavior data, the user can be issued with a discount right matched with the historical behavior data through a preset algorithm.

S102, receiving first available data aiming at the user, and rendering and displaying a first available data display control.

After the data acquisition request is sent in the above step, the step is configured to receive first available data, which is sent by the server and is specific to the user, and render and display a first available data display control, where the first available data display control is configured to display the first available data, for example, in a life service type network application scenario or an online shopping scenario, the first available data may be preferential rights and interests credential data (for example, a platform red package) that is to be issued by the target network platform for the user, and the first available data display control may be a platform red package display control of a first page of the target network platform.

In this embodiment, the first available data is obtained through calculation based on historical behavior data of the user and platform preferential resource issuing policy data of the target network platform, for example, when the user is a logged-in user, after receiving a cross-platform universal identifier of the user, the server may obtain historical behavior data of the user corresponding to the third-party network platform based on the cross-platform universal identifier, and perform calculation based on the historical behavior data and the platform preferential resource issuing policy data of the target network platform, so as to obtain preferential right credential data to be issued by the target network platform for the user. It should be noted that the first available data may also be independent of historical behavior data of the user, and may be preferential right voucher data preset for the network platform, for example, platform red packs with different quota are preset in advance based on different geographic locations, different time periods, and other factors where the user is located.

In this embodiment, the receiving the first available data for the user may refer to: after the server receiving the data acquisition request determines that the user meets a predetermined available data use condition based on the identification and/or login state of the user, first available data sent by the server and aiming at the user is received, and the predetermined available data use condition can be that the identity attribute of the user is a new user aiming at a new user interest resource issuing scene.

S103, receiving target entity data.

The target entity data includes introduction information of the target entity and second available data for the user, and the target entity may be a merchant recommended by the network platform for the user, or a merchant fed back based on a search request of the user, or a merchant extracted at random. In this embodiment, the target entity is preferably an entity that is preset with entity subsidy configuration information in an entity to be recommended for the user, for example, a target merchant that is preset with a merchant subsidy amount, the second available data for the user included in the target entity data may refer to discount right certificate data (e.g., a merchant subsidy red packet) that the target entity intends to issue for the user, which may be a constant value preset by the target merchant (e.g., an extra subsidy amount is added on the basis of platform subsidy preset by the target merchant), or may be obtained by calculation based on historical behavior data of the user, attribute information (class, customer unit price, etc.) of the target merchant, and preferential entity resource issuance policy data of the target network platform, for example, after receiving a cross-platform universal identifier of the user, the server obtains historical behavior data of the user corresponding to a third-party network platform based on the cross-platform universal identifier, and calculating based on the historical behavior data and entity preferential resource issuing strategy data preset in the target network platform (or the target merchant sets the corresponding preferential resource issuing strategy data autonomously and then stores the preferential resource issuing strategy data in a server of the target network platform), and obtaining the discount rights and interests voucher data to be issued by the target merchant for the user.

In this embodiment, the target entity may be a specific merchant or a set of merchants, the set of merchants may be a set of merchants corresponding to the same category (fast food, dessert, hot pot, etc.), or a set of merchants participating in marketing activities of the same category, and the second available data may be correspondingly used in common in the set of merchants.

And S104, displaying the first available data and the second available data in a display page in an associated mode.

After the first available data and the second available data are received in the above steps, the step is used for displaying the first available data and the second available data in an associated manner in the display page, that is, performing an overlay combination presentation on the first available data and the second available data based on a predetermined association policy.

In this embodiment, the associating and displaying the first available data and the second available data in the display page may refer to: and when the second available data is higher than the first available data, calculating difference available data of the second available data and the first available data, and displaying the first available data and the difference available data in a display page in a superposition combination mode. Namely, outputting the discount right voucher data to be issued by the target merchant for the user according to the way that the target network platform superimposes the expanded discount resource data corresponding to the target entity on the discount right voucher data to be issued by the user, wherein the expanded discount resource data is the difference discount resource data between the discount right voucher data to be issued by the target merchant for the user and the discount right voucher data to be issued by the target network platform for the user. For example, the difference value between the planned issued preferential right certificate data of the target merchant for the user and the planned issued preferential right certificate data of the target network platform for the user is calculated, the coupon data finally displayed in the display page may include both the platform red package to be issued by the target network platform for the user, which is displayed in the step S102, and the difference value, the platform red envelope and the difference value are displayed in the same display control, for example, the associated display content may be "the target merchant additionally subsidies Y, the total subsidy amount Z on the basis of the platform red envelope X", wherein X is the discount right voucher data (first available data) to be issued by the target network platform for the user, Y is the difference discount resource data, and Z is the discount right voucher data (second available data) to be issued by the target merchant for the user.

It should be noted that, the associating and displaying the first available data and the second available data in the display page may also refer to: the first available data and the second available data are displayed in a display page in a superposition and combination mode, for example, the second available data is an extra subsidy limit which is preset by the target merchant and is added on the basis of platform subsidies, or calculating an additional subsidy limit added on the basis of platform subsidies for the target merchant obtained by the server, the difference between the second available data and the first available data does not need to be calculated, the first available data and the second available data are directly displayed in the same display control in an associated mode, for example, the content displayed in association may be "additional subsidy Y, total subsidy amount Z on the basis of platform red envelope X for the target merchant", wherein, X is the data of the privilege and benefit voucher (first available data) to be issued by the target network platform for the user, and Y is the data of the privilege and benefit voucher (second available data) to be issued by the target merchant for the user.

Since the target entity may be a set of merchants (fast food, dessert, hot pot, etc.) corresponding to the same category, or a set of merchants participating in marketing activities of the same category, and the second available data may be commonly used in the set of merchants, the content displayed in association may also be commonly used in the set of merchants.

The display page for displaying the first available data and the second available data in an associated manner may be a display list page of an entity to be recommended including a target entity, and after entering a display detail page of the target entity, the first available data and the second available data may also be displayed in an associated manner in the display detail page of the target entity, and after entering an order submission page, the first available data and the second available data may also be displayed in an associated manner in the order submission page.

In this embodiment, before or after the first available data and the second available data are displayed in the display page in an associated manner, information of a target resource object (goods or services) to which the first available data and/or the second available data are applicable, which is returned by the target network platform, may be further received and output, so as to construct a resource object preferential event venue, which may be displayed on a display top page of the target network platform, where the target resource object is a resource object obtained after the resource object is recalled based on the post-preferential result data determined based on the first available data and/or the second available data.

By using the data display method provided by the embodiment, after receiving the first available data for the user, the first available data presentation control is rendered and displayed, and after receiving the target entity data containing the second available data for the user, the first available data and the second available data are displayed in the display page in an associated manner. By carrying out associated display on the first available data and the second available data, fusion of different available data on a display layer can be realized, and further fusion and communication of use rules among multiple types of discount rights and benefits are realized, so that the issuing, displaying and using processes of multiple types of discount rights and benefits are simple and efficient. By using the method, the available data (the preferential rights and the benefits) of various different types or from different preferential rights and benefits issuing bodies can be displayed in an associated mode, the complexity of the preferential rights and benefits issuing form is reduced, the selection process and the understanding process of the various different types of the preferential rights and the benefits are simple and efficient for the user, and the issuing effect of the preferential rights and the benefits is improved.

In addition, the existing offer benefits issuing manner is based on commodity dimensions or offer activity dimensions, for example, indiscriminate offer benefits issuing is performed for users participating in activities, and is not based on user dimensions, so that accurate matching between the offer benefits and the users is not realized.

A second embodiment of the present application provides a data processing method, an implementation subject of the method may be a computing device application running on a user terminal, fig. 2 is a flowchart of the data processing method provided in the second embodiment of the present application, and the method provided in this embodiment is described in detail below with reference to fig. 2. The following description refers to embodiments for the purpose of illustrating the principles of the methods, and is not intended to be limiting in actual use.

As shown in fig. 2, the data processing method provided in this embodiment includes the following steps:

s201, platform preferential resource data which are issued by a server and aim at a target user are received and output.

The platform preferential resource data refers to preferential right voucher data which is planned to be issued by the target network platform aiming at the target user. In this embodiment, before receiving and outputting platform preferential resource data for a target user issued by a server, a data acquisition request needs to be sent to the server, where the data acquisition request includes an identifier and/or a login state of the user, for example, after the target user triggers an application identifier of a target network platform, the data acquisition request is sent to the server of the target network platform synchronously, and the sent data acquisition request carries one or more of an identifier of the target user (for example, an equipment identifier of the target user, a mobile phone number bound by the target user, and a platform account number of the target user) and login state information (logged in or not logged in) of the target user.

In this embodiment, the platform preferential resource data is obtained by calculation based on the historical behavior data of the target user and the platform preferential resource issuing policy data of the target network platform. For example, based on the login operation of the target user, the user terminal may obtain the cross-platform universal identifier of the target user, and send the cross-platform universal identifier to the server of the target network platform, so that the server may obtain the historical behavior data of the target user corresponding to the third-party network platform based on the cross-platform universal identifier. For a new user who does not generate data traffic (such as transaction data) on the target network platform, based on the cross-platform universal identifier, the server of the target network platform may obtain historical behavior data (consumption background data, browsing records, etc.) of the new user corresponding to other third-party network platforms, and may calculate and obtain platform preferential resource data for the new user based on the historical behavior data and preset platform preferential resource issuing policy data.

In this embodiment, if the target user is an unregistered user, a user login guidance interface including the offer resource data issue information is output. For example, the target user login guidance interface may display "can enjoy the privilege benefits issued by the platform after login", so as to guide the target user to login, thereby achieving the purposes of target user precipitation and acquisition of the cross-platform universal identifier of the target user.

It should be noted that the preferential resource data may also be independent of the historical behavior data of the target user, and may be preferential right voucher data preset for the target network platform, for example, platform red packets with different lines are preset in advance based on different geographic locations and different time periods where the user is located.

The platform preferential resource data for the target user issued by the output server may specifically be: and rendering and displaying the platform preferential resource data display control on the display home page of the target network platform, wherein the platform preferential resource data display control is used for displaying the platform preferential resource data. For example, the platform preferential resource data is a platform red packet, and the platform preferential resource data display control may be a platform red packet display control of a home page of the target network platform.

In this embodiment, the receiving and outputting of the platform preferential resource data for the target user issued by the server may refer to: after the server determines that the target user meets a predetermined resource discount data use condition based on the identification and/or login state of the target user, platform discount resource data for the target user and sent by the server are received and output, and the predetermined resource discount data use condition may refer to: the identity attribute of the target user is the new user.

S202, receiving entity preferential resource data which are sent by a server and aim at a target user.

The entity preferential resource data refers to preferential right voucher data which is planned to be issued by the target entity aiming at the target user. The target entity may be a merchant recommended by the network platform for the target user or a merchant fed back based on the search request of the target user. In this embodiment, the target entity is preferably an entity that has entity subsidy configuration information preset in an entity to be recommended for the target user, for example, a target merchant that is configured with a merchant subsidy amount in advance, the discount right voucher data to be issued for the target user may be discount right voucher data such as a merchant subsidy red packet to be issued for the target merchant by the target merchant, which may be a constant value preset by the target merchant (for example, an additional subsidy amount preset by the target merchant and added on the basis of platform subsidy), in this embodiment, the entity benefit resource data is obtained by calculation based on the historical behavior data of the target user, the attribute information (class, customer unit price, etc.) of the target merchant, and the entity benefit resource issuing policy data of the target network platform, for example, the entity benefit resource data is obtained by calculation based on the historical behavior data of the target user, the attribute information (class, customer unit price, etc.) of the target merchant, and the entity benefit, for example, after receiving the cross-platform universal identifier of the target user, the server of the target network platform obtains historical behavior data of the target user corresponding to the third-party network platform based on the cross-platform universal identifier, and calculates based on the historical behavior data and entity preferential resource issuing policy data preset in the target network platform (or the target merchant autonomously sets the corresponding preferential resource issuing policy data and then stores the preferential resource issuing policy data in the server of the target network platform), so as to obtain preferential right credential data to be issued by the target merchant for the target user.

Before the entity preferential resource data for the target user issued by the server is received, the identifier of the target entity (for example, the target merchant ID) may also be obtained, and the identifier of the target entity is sent to the server, so that the server can obtain the attribute information (category, customer order, etc.) of the target entity based on the identifier of the target entity.

In this embodiment, the target entity may be any one of a specific merchant or a set of merchants, the set of merchants may be a set of merchants corresponding to the same category (fast food, dessert, hot pot, etc.), or a set of merchants participating in marketing activities of the same category, and the entity preferential resource data may be correspondingly used in the set of merchants in a universal manner.

And S203, performing associated output on the platform preferential resource data and the entity preferential resource data.

After receiving the platform preferential resource data and the entity preferential resource data in the above steps, the step is used for associating the display platform preferential resource data and the entity preferential resource data in the display page, that is, performing superposition combination display on the platform preferential resource data and the entity preferential resource data based on a predetermined association strategy.

In this embodiment, associating the display platform preferential resource data and the entity preferential resource data in the display page may refer to: and outputting entity preferential resource data according to a mode that the entity preferential resource data is superposed with expanded preferential resource data corresponding to the target entity, wherein the expanded preferential resource data is difference preferential resource data between the entity preferential resource data and the platform preferential resource data, for example, a difference between preferential right voucher data to be issued by the target merchant for the target user and preferential right voucher data to be issued by the target network platform for the target user. Specifically, when the entity preferential resource data is higher than the platform preferential resource data, calculating difference value preferential resource data of the entity preferential resource data and the platform preferential resource data, and displaying the platform preferential resource data and the difference value preferential resource data in a display page in a superposition combination mode. For example, calculating the difference value between the proposed discount right certificate data of the target merchant for the target user and the proposed discount right certificate data of the target network platform for the target user, the coupon data finally displayed in the display page may include both the platform red package to be issued by the target user and the platform red package to be issued by the target user, which are already displayed in the step S201, and the difference value, the platform red envelope and the difference value are displayed in the same display control, for example, the associated display content may be "the target merchant additionally subsidies Y, the total subsidy amount Z on the basis of the platform red envelope X", wherein, X is the preferential right voucher data (platform preferential resource data) to be issued by the target network platform for the target user, Y is the difference preferential resource data, and Z is the preferential right voucher data (entity preferential resource data) to be issued by the target merchant for the target user.

It should be noted that, associating the display platform preferential resource data and the entity preferential resource data in the display page may also refer to: the platform preferential resource data and the entity preferential resource data are displayed in a display page in a superposition and combination mode, for example, the entity preferential resource data is an extra subsidy limit which is preset by a target merchant and is added on the basis of platform subsidies, or the extra subsidy limit which is calculated by a server and is added on the basis of the platform subsidies of the target merchant is obtained, the difference value between the entity preferential resource data and the platform preferential resource data does not need to be calculated, the platform preferential resource data and the entity preferential resource data are directly and correlatively displayed in the same display control, for example, the correlatively displayed content can be ' extra subsidy Y and total subsidy limit Z ' of the target merchant on the basis of a platform red packet X ', wherein X is preferential right voucher data (platform preferential right resource data) which is planned to be issued by the target network platform for a target user, and Y is right voucher data (entity preferential right resource number) planned to be issued by the target merchant for the target user Accordingly).

The target entity may be any one of the merchants in the merchant set (fast food, dessert, hot pot, etc.) corresponding to the same category, or any one of the merchants participating in the same category marketing campaign, and the entity preferential resource data may be commonly available in the merchant set, so that the content displayed in association may also be commonly displayed corresponding to the merchants in the merchant set.

The above-mentioned performing the correlated output on the platform preferential resource data and the entity preferential resource data may be performed by performing the correlated output on the platform preferential resource data and the entity preferential resource data on a display list page of the entity to be recommended, in addition, after entering a display detail page of the target entity, the platform preferential resource data and the entity preferential resource data may also be performed by performing the correlated output on the display detail page of the target entity, and after entering an order submission page, the platform preferential resource data and the entity preferential resource data may also be performed by performing the correlated output on the order submission page.

By using the data processing method provided by the embodiment, the platform preferential resource data and the entity preferential resource data are output in a correlated manner, so that the preferential rights and interests of various types or from different preferential rights and interests issuing bodies can be displayed in a correlated manner, the complexity of the preferential rights and interests issuing form is reduced, and for a user, the selection process and the understanding process of the preferential rights and interests of various types are simple and efficient, and the issuing effect of the preferential rights and interests is improved.

In addition, in this embodiment, both the platform benefit resource data and the entity benefit resource data can be obtained after calculation based on the historical behavior data of the target user and the preset benefit resource issuing policy data, so that the matching degree between the issued benefit and the target user is higher.

A third embodiment of the present application provides a data processing method, an implementation subject of the method may be a server of a target network platform, fig. 3 is a flowchart of the data processing method provided in the third embodiment of the present application, and the method provided in this embodiment is described in detail below with reference to fig. 3. The following description refers to embodiments for the purpose of illustrating the principles of the methods, and is not intended to be limiting in actual use.

As shown in fig. 3, the data processing method provided in this embodiment includes the following steps:

s301, based on the historical behavior data of the target user and the platform preferential resource distribution strategy data, calculating to obtain platform preferential resource data for the target user, and sending the platform preferential resource data to a user terminal corresponding to the target user.

In this embodiment, the platform preferential resource issuing policy data may be correspondence data between the user conversion rate and the platform preferential resource data, for example, the higher the user conversion rate is, the lower the platform preferential resource data corresponding to the user conversion rate is. The above calculating to obtain the platform preferential resource data for the target user based on the historical behavior data of the target user and the platform preferential resource issuing policy data may refer to: calculating to obtain a user conversion rate corresponding to the target user based on the historical behavior data of the target user, specifically using a pre-trained user conversion rate pre-estimation model, taking the historical behavior data of the target user as input data of the model, and outputting the user conversion rate corresponding to the target user; and obtaining the platform preferential resource data aiming at the target user according to the corresponding relation data between the user conversion rate and the platform preferential resource data and the user conversion rate corresponding to the target user.

The platform preferential resource distribution policy data may also be correspondence data between consumption background data and platform preferential resource data, for example, platform preferential resource data corresponding to different levels with different consumption mean intervals and different consumption frequencies, and the platform preferential resource data for the target user is obtained by calculation based on the historical behavior data of the target user and the platform preferential resource distribution policy data, and may also refer to: acquiring consumption background data corresponding to a target user based on historical behavior data of the target user; and obtaining the platform preferential resource data aiming at the target user according to the corresponding relation data between the consumption background data and the platform preferential resource data and the consumption background data corresponding to the target user.

Before calculating and obtaining platform preferential resource data for the target user based on the historical behavior data of the target user and the platform preferential resource distribution strategy data, receiving a cross-platform universal identifier of the target user, which is sent by a user terminal; and acquiring historical behavior data of the target user corresponding to the third-party network platform according to the general identification information.

S302, calculating to obtain entity preferential resource data aiming at the target user based on the attribute information of the target entity, the historical behavior data of the target user and the entity preferential resource distribution strategy data, and sending the entity preferential resource data to a user terminal corresponding to the target user.

In this embodiment, the entity preferential resource distribution policy data includes first correspondence data between the preference data of the user to the entity and the entity preferential resource data (for example, the higher the preference data is, the higher the corresponding entity preferential resource data is), and second correspondence data between the consumption background data of the user and the entity preferential resource data (for example, the higher the consumption average of the user is, the higher the corresponding entity preferential resource data is); correspondingly, the entity preferential resource data for the target user is obtained by calculation based on the attribute information of the target entity, the historical behavior data of the target user and the entity preferential resource distribution policy data, and may specifically be: obtaining consumption background data of the target user based on the historical behavior data of the target user, such as a consumption average value, category statistical data of consumed commodities, consumption frequency statistical data and the like; according to the consumption background data of the target user and the attribute information (commodity type, guest unit price and the like) of the target entity, acquiring preference data of the target user to the target entity, wherein the preference data can reflect the matching degree of the target user and the target entity; obtaining preferential resource data of a first entity according to preference data of a target user to a target entity and first corresponding relation data; obtaining second entity preferential resource data according to the consumption background data of the target user and the second corresponding relation data; and obtaining entity preferential resource data aiming at the target user according to the first entity preferential resource data and the second entity preferential resource data, such as the sum or the average value of the first entity preferential resource data and the second entity preferential resource data, or a numerical value obtained after weighted calculation based on the preset weights corresponding to the first entity preferential resource data and the second entity preferential resource data.

Before calculating and obtaining entity preferential resource data for the target user based on the attribute information of the target entity, the historical behavior data of the target user and the entity preferential resource distribution strategy data, receiving an identifier of the target entity sent by a user terminal; and acquiring attribute information of the target entity based on the identification of the target entity.

In this embodiment, the identifier and/or login status of the target user also needs to be received, and whether the target user meets the predetermined preferential resource data use condition is judged according to the identifier and/or login status of the target user; correspondingly, the above-mentioned platform preferential resource data for the target user is obtained by calculation based on the historical behavior data of the target user and the platform preferential resource distribution strategy data, and the platform preferential resource data is sent to the user terminal corresponding to the target user, specifically: after the target user is determined to meet the preset preferential resource data use condition, platform preferential resource data for the target user are calculated and obtained based on the historical behavior data of the target user and the platform preferential resource distribution strategy data, and the platform preferential resource data are sent to a user terminal corresponding to the target user. For a new user interest resource distribution scenario, the predetermined resource preferential data usage condition may be: the identity attribute of the target user is the new user.

In this embodiment, the platform benefit resource data and the entity benefit resource data are obtained after calculation based on the historical behavior data of the target user and the preset benefit resource distribution policy data, so that the matching degree between the distributed benefit and the target user is higher.

The fourth embodiment of the present application also provides a data display device, since the device embodiment is substantially similar to the method embodiment, so that the description is relatively simple, and the details of the related technical features can be found in the corresponding description of the method embodiment provided above, and the following description of the device embodiment is only illustrative.

Referring to fig. 4, to understand the embodiment, fig. 4 is a block diagram of a unit of the data display device provided in the embodiment, and as shown in fig. 4, the device provided in the embodiment includes: a data obtaining request sending unit 401, configured to send a data obtaining request, where the data obtaining request includes an identifier and/or a login status of a user; a first available data receiving and presenting unit 402, configured to receive first available data for a user, and render and display a first available data presentation control, where the first available data presentation control is used to present the first available data; a target entity data receiving unit 403, configured to receive target entity data, where the target entity data includes introduction information of a target entity and second available data for a user; an available data association display unit 404, configured to associate and display the first available data and the second available data in the display page.

The second available data is higher than the first available data, and the first available data and the second available data are displayed in a display page in an associated mode, wherein the method comprises the following steps: calculating difference available data of the second available data and the first available data; and performing superposition combination display on the first available data and the difference value available data in the display page.

The method for displaying the first available data and the second available data in the display page in an associated mode comprises the following steps: and displaying the first available data and the second available data in a superposition combination mode in the display page.

The first available data is obtained through calculation based on historical behavior data of the user and platform preferential resource issuing strategy data of the target network platform.

The second available data is obtained through calculation based on historical behavior data of the user, attribute information of the target entity and entity preferential resource distribution strategy data of the target network platform.

Sending the data acquisition request includes: sending a data acquisition request to a server of a target network platform; the device still includes: and the cross-platform universal identification sending unit is used for acquiring the cross-platform universal identification of the user when the user is determined to be the logged-in user, and sending the cross-platform universal identification to the server so that the server can acquire the historical behavior data of the user corresponding to the third-party network platform based on the cross-platform universal identification.

Further comprising: and the user login guide interface output unit is used for outputting a user login guide interface containing the available data issuing information when the user is determined to be the unregistered user.

The target entity is an entity with entity subsidy configuration information preset in an entity to be recommended for a user, and the first available data and the second available data are displayed in a display page in an associated manner, and the method comprises the following steps: and displaying the first available data and the second available data in a display list page of the entity to be recommended in an associated mode.

The method for displaying the first available data and the second available data in the display page in an associated mode comprises the following steps: and displaying the first available data and the second available data in a display detail page of the target entity in an associated mode.

The method for displaying the first available data and the second available data in the display page in an associated mode comprises the following steps: and displaying the first available data and the second available data in an order submission page in an associated manner.

Further comprising: and the meeting place construction unit is used for receiving and outputting information of a target resource object applicable to the first available data and/or the second available data and constructing a resource object preferential activity meeting place, wherein the target resource object is a resource object obtained after resource object recall is carried out on the basis of preferential result data determined on the basis of the first available data and/or the second available data.

Receiving first available data for a user, comprising: after a receiving end of the data acquisition request determines that the user meets a predetermined available data use condition based on the identification and/or login state of the user, first available data for the user is received.

The predetermined available data usage conditions include: the identity attribute of the user is a new user.

By using the data display device provided by the embodiment, the platform preferential resource data and the entity preferential resource data are output in a correlated manner, so that the preferential rights and interests of various different types or from different preferential rights and interests issuing bodies can be displayed in a correlated manner, the complexity of the preferential rights and interests issuing form is reduced, and for a user, the selection process and the understanding process of the preferential rights and interests of various different types are simple and efficient, and the issuing effect of the preferential rights and interests is improved.

In the embodiments described above, a data display method and a data display apparatus are provided, and in addition, a fifth embodiment of the present application also provides an electronic device, which is basically similar to the method embodiments and therefore is described relatively simply, and the details of the related technical features need to be referred to the corresponding description of the method embodiments provided above, and the following description of the electronic device embodiments is only illustrative. The embodiment of the electronic equipment is as follows:

please refer to fig. 5 for understanding the present embodiment, fig. 5 is a schematic view of an electronic device provided in the present embodiment.

As shown in fig. 5, the electronic device provided in this embodiment includes: a processor 501 and a memory 502;

the memory 502 is used for storing computer instructions for data processing, which when read and executed by the processor 501, perform the following operations: sending a data acquisition request, wherein the data acquisition request comprises an identifier and/or a login state of a user; receiving first available data for a user, and rendering and displaying a first available data display control, wherein the first available data display control is used for displaying the first available data; receiving target entity data, wherein the target entity data comprises introduction information of a target entity and second available data aiming at a user; and displaying the first available data and the second available data in a display page in an associated manner.

Sending the data acquisition request includes: sending a data acquisition request to a server of a target network platform; the method further comprises the following steps: and if the user is a logged-in user, acquiring a cross-platform universal identifier of the user, and sending the cross-platform universal identifier to the server so that the server can acquire historical behavior data of the user corresponding to the third-party network platform based on the cross-platform universal identifier.

Further comprising: and if the user is an unregistered user, outputting a user login guide interface containing the available data issuing information.

Further comprising: and receiving and outputting information of a target resource object applicable to the first available data and/or the second available data, and constructing a resource object preferential event meeting place, wherein the target resource object is a resource object obtained after resource object recall is performed on the basis of preferential result data determined on the basis of the first available data and/or the second available data.

By using the electronic device provided by the embodiment, the platform preferential resource data and the entity preferential resource data are output in a correlated manner, so that the preferential benefits of various types or different preferential benefit issuing bodies can be displayed in a correlated manner, the complexity of the preferential benefit issuing form is reduced, and for a user, the selection process and the understanding process of the preferential benefits of various types are simple and efficient, and the issuing effect of the preferential benefits is improved.

In addition, the platform preferential resource data and the entity preferential resource data can be obtained after calculation based on the historical behavior data of the target user and the preset preferential resource distribution strategy data, so that the matching degree between the distributed preferential rights and the target user is higher, and compared with the existing preferential rights distribution mode, the method and the system can be used for accurately distributing the preferential rights for different users.

In the above embodiments, a data display method, a data display apparatus, and an electronic device are provided, and in addition, a sixth embodiment of the present application also provides a computer-readable storage medium for implementing the data display method. The embodiments of the computer-readable storage medium provided in the present application are described relatively simply, and for relevant portions, reference may be made to the corresponding descriptions of the above method embodiments, and the embodiments described below are merely illustrative.

The present embodiments provide a computer readable storage medium having stored thereon computer instructions that, when executed by a processor, perform the steps of: sending a data acquisition request, wherein the data acquisition request comprises an identifier and/or a login state of a user; receiving first available data for a user, and rendering and displaying a first available data display control, wherein the first available data display control is used for displaying the first available data; receiving target entity data, wherein the target entity data comprises introduction information of a target entity and second available data aiming at a user; and displaying the first available data and the second available data in a display page in an associated manner.

By executing the computer instructions stored on the computer-readable storage medium provided by the embodiment, platform benefit resource data and entity benefit resource data are output in a correlated manner, so that the associated display can be performed on the multiple different types of benefits or benefits from different benefit issue bodies, the complexity of the benefit issue form is reduced, the selection process and the understanding process of the multiple different types of benefits are simple and efficient for a user, and the issue effect of the benefits is improved.

The seventh embodiment of the present application provides a data processing method, and correspondingly, the seventh embodiment of the present application also provides a data processing apparatus, since the apparatus embodiment is basically similar to the method embodiment, so that the description is relatively simple, and the details of the related technical features can be found in the corresponding description of the method embodiment provided above, and the following description of the apparatus embodiment is only illustrative.

Referring to fig. 6, to understand the embodiment, fig. 6 is a block diagram of a unit of the data processing apparatus provided in the embodiment, and as shown in fig. 6, the data processing apparatus provided in the embodiment includes: the platform preferential resource data output unit 601 is used for receiving and outputting platform preferential resource data which is issued by a server and aims at a target user, and the platform preferential resource data is obtained by calculation based on historical behavior data of the target user and platform preferential resource distribution strategy data of a target network platform; an entity preferential resource data receiving unit 602, configured to receive entity preferential resource data for a target user, where the entity preferential resource data is obtained through calculation based on historical behavior data of the target user, attribute information of the target entity, and entity preferential resource distribution policy data, and is sent by a server; and the preferential resource data association output unit 603 is configured to perform association output on the platform preferential resource data and the entity preferential resource data.

The entity preferential resource data is higher than the platform preferential resource data, and the platform preferential resource data and the entity preferential resource data are output in a correlation mode, and the method comprises the following steps: and outputting entity preferential resource data according to a mode that the platform preferential resource data overlaps expanded preferential resource data corresponding to the target entity, wherein the expanded preferential resource data is differential preferential resource data between the entity preferential resource data and the platform preferential resource data.

Further comprising: the cross-platform universal identification acquisition unit is used for acquiring the cross-platform universal identification of the target user based on the login operation of the target user before receiving and outputting the platform preferential resource data aiming at the target user and issued by the server; and the cross-platform universal identification sending unit is used for sending the cross-platform universal identification to the server so that the server can obtain the historical behavior data of the target user corresponding to the third-party network platform based on the cross-platform universal identification.

Further comprising: and the user login guide interface output unit is used for outputting the user login guide interface containing the preferential resource data issuing information when the target user is determined to be the unregistered user.

Further comprising: the identification acquisition unit of the target entity is used for acquiring the identification of the target entity before receiving entity preferential resource data which is sent by the server and aims at the target user; and the identification sending unit of the target entity is used for sending the identification of the target entity to the server so that the server can obtain the attribute information of the target entity based on the identification of the target entity.

The target entity is an entity with entity subsidy configuration information preset in an entity to be recommended for a target user; the method for performing correlation output on the platform preferential resource data and the entity preferential resource data comprises the following steps: and performing associated output on the platform preferential resource data and the entity preferential resource data on a display list page of the entity to be recommended.

The method for performing correlation output on the platform preferential resource data and the entity preferential resource data comprises the following steps: and performing associated output on the platform preferential resource data and the entity preferential resource data on a display detail page of the target entity.

The method for performing correlation output on the platform preferential resource data and the entity preferential resource data comprises the following steps: and performing associated output on the platform preferential resource data and the entity preferential resource data on the order submission page.

The platform preferential resource data which are issued by the output server and aim at the target user comprises the following steps: and rendering and displaying the platform preferential resource data display control on the display home page of the target network platform, wherein the platform preferential resource data display control is used for displaying the platform preferential resource data.

Further comprising: and the meeting place construction unit is used for receiving and outputting information of a target resource object applicable to the platform preferential resource data and/or the entity preferential resource data and constructing a resource object preferential activity meeting place, wherein the target resource object is a resource object obtained after resource object recall is carried out on the basis of preferential result data determined on the basis of the platform preferential resource data and/or the entity preferential resource data.

Further comprising: the information sending unit is used for sending the identification and/or the login state of the target user to the server; receiving and outputting platform preferential resource data which are issued by a server and aim at a target user, wherein the receiving and outputting platform preferential resource data comprise: and after the server determines that the target user meets the use condition of the preset preferential resource data based on the identification and/or the login state of the target user, receiving and outputting the platform preferential resource data which is issued by the server and aims at the target user. The preset preferential resource data using conditions comprise: the identity attribute of the user is a new user of the target network platform.

In the above embodiments, a data processing method and a data processing apparatus are provided, and in addition, an eighth embodiment of the present application also provides an electronic device, which is basically similar to the method embodiment, so that description is relatively simple, and for details of related technical features, reference may be made to corresponding descriptions of the method embodiment provided above, and the following description of the electronic device embodiment is only illustrative. The embodiment of the electronic equipment is as follows: please refer to fig. 7 for understanding the present embodiment, fig. 7 is a schematic view of an electronic device provided in the present embodiment. As shown in fig. 7, the electronic device provided in this embodiment includes: a processor 701 and a memory 702; the memory 702 is used for storing computer instructions for target image acquisition, which when read and executed by the processor 701, perform the following operations: receiving and outputting platform preferential resource data which are issued by a server and aim at a target user, wherein the platform preferential resource data are obtained by calculation based on historical behavior data of the target user and platform preferential resource issuing strategy data of a target network platform; receiving entity preferential resource data which are issued by a server and aim at a target user, wherein the entity preferential resource data are obtained by calculation based on historical behavior data of the target user, attribute information of the target entity and entity preferential resource distribution strategy data; and performing associated output on the platform preferential resource data and the entity preferential resource data.

Before receiving and outputting platform preferential resource data which are sent by a server and aim at a target user, the method further comprises the following steps: acquiring a cross-platform universal identifier of a target user based on the login operation of the target user; and sending the cross-platform universal identification to a server so that the server can acquire historical behavior data of the target user corresponding to the third-party network platform based on the cross-platform universal identification.

Further comprising: and if the target user is an unregistered user, outputting a user login guide interface containing the preferential resource data issuing information.

Before receiving entity preferential resource data which is sent by a server and aims at a target user, the method further comprises the following steps: acquiring the identification of a target entity; and sending the identification of the target entity to the server so that the server can obtain the attribute information of the target entity based on the identification of the target entity.

Further comprising: and receiving and outputting information of a target resource object applicable to the platform preferential resource data and/or the entity preferential resource data, and constructing a resource object preferential event venue, wherein the target resource object is a resource object obtained after resource object recall is carried out on the basis of preferential result data determined on the basis of the platform preferential resource data and/or the entity preferential resource data.

Further comprising: sending the identification and/or the login state of the target user to a server; receiving and outputting platform preferential resource data which are issued by a server and aim at a target user, wherein the receiving and outputting platform preferential resource data comprise: and after the server determines that the target user meets the use condition of the preset preferential resource data based on the identification and/or the login state of the target user, receiving and outputting the platform preferential resource data which is issued by the server and aims at the target user. The preset preferential resource data using conditions comprise: the identity attribute of the user is a new user of the target network platform.

In the above embodiments, a data processing method, a data processing apparatus, and an electronic device are provided, and furthermore, a ninth embodiment of the present application also provides a computer-readable storage medium for implementing the data processing method. The embodiments of the computer-readable storage medium provided in the present application are described relatively simply, and for relevant portions, reference may be made to the corresponding descriptions of the above method embodiments, and the embodiments described below are merely illustrative.

The present embodiments provide a computer readable storage medium having stored thereon computer instructions that, when executed by a processor, perform the steps of: receiving and outputting platform preferential resource data which are issued by a server and aim at a target user, wherein the platform preferential resource data are obtained by calculation based on historical behavior data of the target user and platform preferential resource issuing strategy data of a target network platform; receiving entity preferential resource data which are issued by a server and aim at a target user, wherein the entity preferential resource data are obtained by calculation based on historical behavior data of the target user, attribute information of the target entity and entity preferential resource distribution strategy data; and performing associated output on the platform preferential resource data and the entity preferential resource data.

Before receiving and outputting platform preferential resource data which are sent by a server and aim at a target user, the method further comprises the following steps: acquiring a cross-platform universal identifier of a target user based on the login operation of the target user; and sending the cross-platform universal identification to a server so that the server can acquire historical behavior data of the target user corresponding to the third-party network platform based on the cross-platform universal identification. Further comprising: and if the target user is an unregistered user, outputting a user login guide interface containing the preferential resource data issuing information.

The target entity is an entity with entity subsidy configuration information preset in an entity to be recommended for a target user; the method for performing correlation output on the platform preferential resource data and the entity preferential resource data comprises the following steps: and performing associated output on the platform preferential resource data and the entity preferential resource data on a display list page of the entity to be recommended, performing associated output on the platform preferential resource data and the entity preferential resource data on a display detail page of the target entity, and performing associated output on the platform preferential resource data and the entity preferential resource data on an order submission page.

The tenth embodiment of the present application also provides a data processing apparatus, since the apparatus embodiment is substantially similar to the method embodiment, so that the description is relatively simple, and the details of the related technical features can be found in the corresponding description of the method embodiment provided above, and the following description of the apparatus embodiment is only illustrative.

Referring to fig. 8, to understand the embodiment, fig. 8 is a block diagram of a unit of the data processing apparatus provided in the embodiment, and as shown in fig. 8, the data processing apparatus provided in the embodiment includes: a platform preferential resource data sending unit 801, configured to calculate and obtain platform preferential resource data for a target user based on historical behavior data of the target user and platform preferential resource issuing policy data, and send the platform preferential resource data to a user terminal corresponding to the target user; and an entity preferential resource data sending unit 802, configured to calculate and obtain entity preferential resource data for the target user based on the attribute information of the target entity, the historical behavior data of the target user, and the entity preferential resource distribution policy data, and send the entity preferential resource data to a user terminal corresponding to the target user.

The platform preferential resource issuing strategy data comprises corresponding relation data between user conversion rate and platform preferential resource data, and the platform preferential resource data for the target user is calculated and obtained on the basis of the historical behavior data of the target user and the platform preferential resource issuing strategy data, and the method comprises the following steps: calculating and obtaining a user conversion rate corresponding to the target user based on the historical behavior data of the target user; and obtaining the platform preferential resource data aiming at the target user according to the corresponding relation data between the user conversion rate and the platform preferential resource data and the user conversion rate corresponding to the target user.

The platform preferential resource issuing strategy data comprises corresponding relation data between consumption background data and platform preferential resource data, and the platform preferential resource data for the target user is calculated and obtained on the basis of the historical behavior data of the target user and the platform preferential resource issuing strategy data, and comprises the following steps: acquiring consumption background data corresponding to a target user based on historical behavior data of the target user; and obtaining the platform preferential resource data aiming at the target user according to the corresponding relation data between the consumption background data and the platform preferential resource data and the consumption background data corresponding to the target user.

The entity preferential resource issuing strategy data comprises the following steps: first corresponding relation data between preference data of the user to the entity and entity preferential resource data and second corresponding relation data between consumption background data of the user and the entity preferential resource data; calculating to obtain entity preferential resource data aiming at the target user based on the attribute information of the target entity, the historical behavior data of the target user and the entity preferential resource distribution strategy data, wherein the calculation comprises the following steps: acquiring consumption background data of a target user based on historical behavior data of the target user; acquiring preference data of the target user to the target entity according to the consumption background data of the target user and the attribute information of the target entity; obtaining preferential resource data of a first entity according to preference data of a target user to a target entity and first corresponding relation data; obtaining second entity preferential resource data according to the consumption background data of the target user and the second corresponding relation data; and acquiring entity preferential resource data aiming at the target user according to the first entity preferential resource data and the second entity preferential resource data.

Before calculating and obtaining platform preferential resource data for the target user based on the historical behavior data of the target user and the platform preferential resource issuing strategy data, the method further comprises the following steps: receiving a cross-platform universal identification of a target user sent by a user terminal; and acquiring historical behavior data of the target user corresponding to the third-party network platform according to the general identification information. Before calculating and obtaining entity preferential resource data for the target user based on the attribute information of the target entity, the historical behavior data of the target user and the entity preferential resource distribution strategy data, the method further comprises the following steps: receiving an identification of a target entity sent by a user terminal; and acquiring attribute information of the target entity based on the identification of the target entity.

Further comprising: receiving the identification and/or the login state of the target user, and judging whether the target user meets the preset preferential resource data using condition or not according to the identification and/or the login state of the target user; based on the historical behavior data of the target user and the platform preferential resource distribution strategy data, calculating to obtain platform preferential resource data for the target user, and sending the platform preferential resource data to a user terminal corresponding to the target user, wherein the method comprises the following steps: after the target user is determined to meet the preset preferential resource data use condition, platform preferential resource data for the target user are calculated and obtained based on the historical behavior data of the target user and the platform preferential resource distribution strategy data, and the platform preferential resource data are sent to a user terminal corresponding to the target user.

The preset preferential resource data using conditions comprise: the identity attribute of the user is a new user of the target network platform.

In the embodiments described above, a data processing method and a data processing apparatus are provided, and in addition, an eleventh embodiment of the present application further provides an electronic device, which is basically similar to the method embodiment and therefore is relatively simple to describe, and please refer to the corresponding description of the method embodiment for details of related technical features, and the following description of the embodiment of the electronic device is only illustrative. The embodiment of the electronic equipment is as follows: please refer to fig. 9 for understanding the present embodiment, fig. 9 is a schematic view of an electronic device provided in the present embodiment. As shown in fig. 9, the electronic device provided in this embodiment includes: a processor 901 and a memory 902; the memory 902 is used for storing computer instructions for target image acquisition, which when read and executed by the processor 901, perform the following operations: calculating to obtain platform preferential resource data aiming at the target user based on the historical behavior data of the target user and the platform preferential resource distribution strategy data, and sending the platform preferential resource data to a user terminal corresponding to the target user; and calculating to obtain entity preferential resource data aiming at the target user based on the attribute information of the target entity, the historical behavior data of the target user and the entity preferential resource distribution strategy data, and sending the entity preferential resource data to a user terminal corresponding to the target user.

Further comprising: receiving the identification and/or the login state of the target user, and judging whether the target user meets the preset preferential resource data using condition or not according to the identification and/or the login state of the target user; based on the historical behavior data of the target user and the platform preferential resource distribution strategy data, calculating to obtain platform preferential resource data for the target user, and sending the platform preferential resource data to a user terminal corresponding to the target user, wherein the method comprises the following steps: after the target user is determined to meet the preset preferential resource data use condition, platform preferential resource data for the target user are calculated and obtained based on the historical behavior data of the target user and the platform preferential resource distribution strategy data, and the platform preferential resource data are sent to a user terminal corresponding to the target user. The preset preferential resource data using conditions comprise: the identity attribute of the user is a new user of the target network platform.

In the above embodiments, a data processing method, a data processing apparatus, and an electronic device are provided, and furthermore, a twelfth embodiment of the present application also provides a computer-readable storage medium for implementing the data processing method. The embodiments of the computer-readable storage medium provided in the present application are described relatively simply, and for relevant portions, reference may be made to the corresponding descriptions of the above method embodiments, and the embodiments described below are merely illustrative.

The present embodiments provide a computer readable storage medium having stored thereon computer instructions that, when executed by a processor, perform the steps of: calculating to obtain platform preferential resource data aiming at the target user based on the historical behavior data of the target user and the platform preferential resource distribution strategy data, and sending the platform preferential resource data to a user terminal corresponding to the target user; and calculating to obtain entity preferential resource data aiming at the target user based on the attribute information of the target entity, the historical behavior data of the target user and the entity preferential resource distribution strategy data, and sending the entity preferential resource data to a user terminal corresponding to the target user.

Before calculating and obtaining platform preferential resource data for the target user based on the historical behavior data of the target user and the platform preferential resource issuing strategy data, the method further comprises the following steps: receiving a cross-platform universal identification of a target user sent by a user terminal; and acquiring historical behavior data of the target user corresponding to the third-party network platform according to the general identification information. Before calculating entity preferential resource data for a target user based on attribute information of the target entity, historical behavior data of the target user and entity preferential resource distribution strategy data, the method further comprises the following steps: receiving an identification of a target entity sent by a user terminal; and acquiring attribute information of the target entity based on the identification of the target entity.

In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.

The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.

1. Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, computer readable media does not include non-transitory computer readable media (transient media), such as modulated data signals and carrier waves.

2. As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.

Although the present application has been described with reference to the preferred embodiments, it is not intended to limit the present application, and those skilled in the art can make variations and modifications without departing from the spirit and scope of the present application, therefore, the scope of the present application should be determined by the claims that follow.

Claims

1. A method of displaying data, comprising:

sending a data acquisition request, wherein the data acquisition request comprises an identifier and/or a login state of a user;

receiving first available data for the user, and rendering and displaying a first available data presentation control, wherein the first available data presentation control is used for presenting the first available data;

receiving target entity data, wherein the target entity data comprises introduction information of a target entity and second available data aiming at the user;

and displaying the first available data and the second available data in a display page in an associated manner.

2. The method of claim 1, wherein the second available data is higher than the first available data, and wherein displaying the first available data and the second available data in association in a display page comprises:

calculating difference available data of the second available data and the first available data;

and performing superposition combination display on the first available data and the difference value available data in a display page.

3. A data processing method, comprising:

receiving and outputting platform preferential resource data which are issued by a server and aim at a target user, wherein the platform preferential resource data are obtained by calculation based on historical behavior data of the target user and platform preferential resource issuing strategy data of a target network platform;

receiving entity preferential resource data which is issued by the server and aims at the target user, wherein the entity preferential resource data is obtained by calculation based on the historical behavior data of the target user, the attribute information of the target entity and the entity preferential resource distribution strategy data;

and performing associated output on the platform preferential resource data and the entity preferential resource data.

4. The method of claim 3, wherein the entity offer resource data is higher than the platform offer resource data, and the associating output of the platform offer resource data and the entity offer resource data comprises:

and outputting the entity preferential resource data according to a mode that the platform preferential resource data is superposed with expanded preferential resource data corresponding to the target entity, wherein the expanded preferential resource data is difference preferential resource data between the entity preferential resource data and the platform preferential resource data.

5. A data processing method, comprising:

calculating to obtain platform preferential resource data aiming at a target user based on historical behavior data of the target user and platform preferential resource distribution strategy data, and sending the platform preferential resource data to a user terminal corresponding to the target user;

and calculating to obtain entity preferential resource data aiming at the target user based on the attribute information of the target entity, the historical behavior data of the target user and the entity preferential resource distribution strategy data, and sending the entity preferential resource data to a user terminal corresponding to the target user.

6. A data display device, comprising:

a data acquisition request sending unit, configured to send a data acquisition request, where the data acquisition request includes an identifier and/or a login status of a user;

the first available data receiving and presenting unit is used for receiving first available data for the user and rendering and displaying a first available data presentation control, and the first available data presentation control is used for presenting the first available data;

a target entity data receiving unit, configured to receive target entity data, where the target entity data includes introduction information of a target entity and second available data for the user;

and the available data association display unit is used for associating and displaying the first available data and the second available data in a display page.

7. A data processing apparatus, comprising:

the platform preferential resource data output unit is used for receiving and outputting platform preferential resource data which are issued by a server and aim at a target user, and the platform preferential resource data are obtained by calculation based on the historical behavior data of the target user and the platform preferential resource distribution strategy data of a target network platform;

the entity preferential resource data receiving unit is used for receiving entity preferential resource data which are issued by the server and aim at the target user, and the entity preferential resource data are obtained by calculation based on the historical behavior data of the target user, the attribute information of the target entity and the entity preferential resource distribution strategy data;

and the preferential resource data association output unit is used for performing association output on the platform preferential resource data and the entity preferential resource data.

8. A data processing apparatus, comprising:

the platform preferential resource data sending unit is used for calculating and obtaining platform preferential resource data aiming at a target user based on historical behavior data of the target user and platform preferential resource distribution strategy data and sending the platform preferential resource data to a user terminal corresponding to the target user;

and the entity preferential resource data sending unit is used for calculating and obtaining entity preferential resource data aiming at the target user based on the attribute information of the target entity, the historical behavior data of the target user and the entity preferential resource distribution strategy data, and sending the entity preferential resource data to the user terminal corresponding to the target user.

9. An electronic device comprising a processor and a memory; wherein the content of the first and second substances,

the memory is to store one or more computer instructions, wherein the one or more computer instructions are to be executed by the processor to implement the method of claims 1-5.

10. A computer-readable storage medium having stored thereon one or more computer instructions for execution by a processor to perform the method of claims 1-5.