CN110473027A - A kind of electric business advertising campaign management method and system - Google Patents
A kind of electric business advertising campaign management method and system Download PDFInfo
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- CN110473027A CN110473027A CN201910778179.6A CN201910778179A CN110473027A CN 110473027 A CN110473027 A CN 110473027A CN 201910778179 A CN201910778179 A CN 201910778179A CN 110473027 A CN110473027 A CN 110473027A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0222—During e-commerce, i.e. online transactions
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q30/0239—Online discounts or incentives
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0283—Price estimation or determination
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Abstract
The application proposes a kind of electric business advertising campaign management method and system, wherein the electric business advertising campaign management method, comprising: determines the applicable promotion rule of goods for sale；According to preset promotion mutual exclusion rule, the promotion rule being applicable in the goods for sale is screened, and obtains executable promotion rule；Wherein, the promotion mutual exclusion rule includes the rule that can only have one to come into force in different promotion rules；According to the executable promotion rule, the price of the goods for sale is adjusted, determines the promotional price of the goods for sale.The promotion rule that above-mentioned treatment process realizes automation is applied and calculation of price, applies it in electric business advertising campaign, can replace artificial realization commodity price and calculates automatically, is conducive to improve electric business promotion management efficiency, and promote electric business trading efficiency.
Description
Technical field
This application involves internet commerce technical fields, more specifically more particularly to a kind of electric business advertising campaign management
Method and system.
Background technique
In electric business operation system, commercial promotions are crucial business modules, and service attribute has high concurrent, demand
It is more, variation is fast, service logic complexity feature.On the whole, electric business promotion may include businessman's promotion and platform promotion
Two aspects, on this basis, can also define single-item promotion, the promotion of more product, promotion of different scales towards different user etc..
In practical electric business business, when encountering advertising campaign, backstage manager is needed to be advised according to the activity of various aspects
Then, commodity knock-down price is calculated and is configured in real time, bring hard work to platform and businessman administrative staff, and artificial
The efficiency of processing is lower, is unfavorable for promoting electric business trading efficiency.
Summary of the invention
Defect and deficiency based on the above-mentioned prior art, the application propose a kind of electric business advertising campaign management method and are
System, can be realized and commodity price is calculated and configured automatically according to advertising campaign.
A kind of electric business advertising campaign management method, comprising:
Determine the applicable promotion rule of goods for sale；
According to preset promotion mutual exclusion rule, the promotion rule being applicable in the goods for sale screens, obtains to hold
Row promotion rule；Wherein, the promotion mutual exclusion rule includes the rule that can only have one to come into force in different promotion rules；
According to the executable promotion rule, the price of the goods for sale is adjusted, determines the goods for sale
Promotional price.
Optionally, described according to preset promotion mutual exclusion rule, the promotion rule being applicable in the goods for sale is sieved
Choosing obtains executable promotion rule, comprising:
Judge in the applicable promotion rule of the goods for sale, if the promotion comprising meeting preset promotion mutual exclusion rule
Rule；
If not including the promotion rule for meeting preset promotion mutual exclusion rule, the promotion that the goods for sale is applicable in
Rule settings are executable promotion rule；
If comprising the promotion rule for meeting preset promotion mutual exclusion rule, to meeting preset promotion mutual exclusion rule
Promotion rule is deleted, no longer comprising meeting preset promotion mutual exclusion rule in the promotion rule for keeping the goods for sale applicable
Promotion rule；
It will carry out the applicable promotion rule of the goods for sale after above-mentioned delete and be set as executable promotion rule.
Optionally, the described pair of promotion rule for meeting preset promotion mutual exclusion rule is deleted, and makes the goods for sale
No longer comprising meeting the preset promotion rule for promoting mutual exclusion rule in applicable promotion rule, comprising:
According to preset promotion rule precedence information, delete in the promotion rule for meeting preset promotion mutual exclusion rule
Non- highest priority promotion rule, no longer comprising meeting preset promotion mutual exclusion in the promotion rule for keeping the goods for sale applicable
The promotion rule of rule.
Optionally, according to the executable promotion rule, the price of the goods for sale is adjusted, described in determination
Before the promotional price of goods for sale, the method also includes:
According to preset promotion rule precedence information, from high to low according to priority by the executable promotion rule
Sequence is ranked up, and obtains executable promotion rule list.
Optionally, described that the price of the goods for sale is adjusted according to the executable promotion rule, determine institute
State the promotional price of goods for sale, comprising:
Since first executable promotion rule in the executable promotion rule list, it can successively be held described in traversal
Executable promotion rule in row promotion rule list；
When often traversing an executable promotion rule, according to the executable promotion rule traversed to the goods for sale
Price be adjusted, the promotional price of the goods for sale is determined when until traversing the last one executable promotion rule.
A kind of electric business advertising campaign management system, comprising:
Promotion rule configuration unit, for configuring commercial promotions rule, and the promotion rule that determining goods for sale is applicable；
Promotion rule screening unit, for according to preset promotion mutual exclusion rule, the promotion applicable to the goods for sale
Rule is screened, and executable promotion rule is obtained；Wherein, the promotion mutual exclusion rule includes can only have in different promotion rules
The rule that one comes into force；
Commodity price clearing unit, for being carried out to the price of the goods for sale according to the executable promotion rule
Adjustment, determines the promotional price of the goods for sale.
Optionally, the promotion rule screening unit, comprising:
Regular judging unit, for judging in the applicable promotion rule of the goods for sale, if preset comprising meeting
Promote the promotion rule of mutual exclusion rule；
First setup unit, for when mutual not comprising preset promotion is met in the promotion rule that the goods for sale is applicable in
When denounceing the promotion rule of rule, the promotion rule that the goods for sale is applicable in is set as executable promotion rule；
Rule deletes unit, for working as in the promotion rule that the goods for sale is applicable in comprising meeting preset promotion mutual exclusion
When the promotion rule of rule, the promotion rule for meeting preset promotion mutual exclusion rule is deleted, keeps the goods for sale suitable
No longer comprising meeting the preset promotion rule for promoting mutual exclusion rule in promotion rule；
Second setup unit, can for will carry out that the applicable promotion rule of the goods for sale after above-mentioned delete is set as
Execute promotion rule.
Optionally, the rule is deleted unit and is deleted the promotion rule for meeting preset promotion mutual exclusion rule, makes
It no longer include specific use when meeting the promotion rule of preset promotion mutual exclusion rule in the applicable promotion rule of the goods for sale
In:
According to preset promotion rule precedence information, delete in the promotion rule for meeting preset promotion mutual exclusion rule
Non- highest priority promotion rule, no longer comprising meeting preset promotion mutual exclusion in the promotion rule for keeping the goods for sale applicable
The promotion rule of rule.
Optionally, the system also includes:
Rule compositor unit, for according to preset promotion rule precedence information, the executable promotion rule to be pressed
It is ranked up according to the sequence of priority from high to low, obtains executable promotion rule list.
Optionally, the commodity price clearing unit is according to the executable promotion rule, to the valence of the goods for sale
Lattice are adjusted, and when determining the promotional price of the goods for sale, are specifically used for:
Since first executable promotion rule in the executable promotion rule list, it can successively be held described in traversal
Executable promotion rule in row promotion rule list；
When often traversing an executable promotion rule, according to the executable promotion rule traversed to the goods for sale
Price be adjusted, the promotional price of the goods for sale is determined when until traversing the last one executable promotion rule.
Technical scheme is when being managed electric business advertising campaign, it is first determined the applicable promotion rule of goods for sale
Then, screening then is carried out to applicable promotion rule and determines executable promotion rule therein, it is last according to executable promotion rule
Then the price of goods for sale is adjusted, determines its promotional price.Above-mentioned treatment process realizes the promotion rule of automation
Apply and calculation of price, apply it in electric business advertising campaign, can replace it is artificial realize that commodity price calculates automatically, favorably
In raising electric business promotion management efficiency, and promote electric business trading efficiency.
Detailed description of the invention
In order to illustrate the technical solutions in the embodiments of the present application or in the prior art more clearly, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
The embodiment of application for those of ordinary skill in the art without creative efforts, can also basis
The attached drawing of offer obtains other attached drawings.
Fig. 1 shows a kind of flow diagram of electric business advertising campaign management method provided by the embodiments of the present application；
Fig. 2 shows the flow diagrams of another electric business advertising campaign management method provided by the embodiments of the present application；
Fig. 3 shows the flow diagram of another electric business advertising campaign management method provided by the embodiments of the present application；
Fig. 4 shows a kind of structural schematic diagram of electric business advertising campaign management system provided by the embodiments of the present application.
Specific embodiment
Below in conjunction with the attached drawing in the embodiment of the present application, technical solutions in the embodiments of the present application carries out clear, complete
Site preparation description, it is clear that described embodiments are only a part of embodiments of the present application, instead of all the embodiments.It is based on
Embodiment in the application, it is obtained by those of ordinary skill in the art without making creative efforts every other
Embodiment shall fall in the protection scope of this application.
The embodiment of the present application discloses a kind of electric business advertising campaign management method, shown in Figure 1, this method comprises:
S101, the applicable promotion rule of goods for sale is determined；
It, specifically can be with specifically, above-mentioned promotion rule, refers to the commodity preferential rule of the defined in electric business advertising campaign
It is businessman or the prepared preferential rule of platform.Above-mentioned preferential rule can be for one group of commodity, one group of businessman, Yi Xiepin
The preferential rule of class, some brand articles, specific preferential rule content can be discount, completely subtract, and more specifically further include
The preferential amount of money.For example, businessman or platform formulate for certain new clients or frequent customer, the commodity of certain categories or brand
Completely subtract, discount rule etc..
Above-mentioned platform refers to that electrical supplier businessman carries out the internet platform of merchandise sales on line.And above-mentioned businessman, be
Above-mentioned platform shows businessman on line that oneself commodity are sold.It is appreciated that above-mentioned platform can accommodate multiple businessmans simultaneously
Carry out merchandise sales.
A kind of illustrative promotion rule configuration mode is that the embodiment of the present application formulates each reality having the property that
Body:
1, configuration side (such as businessman, platform) is promoted
2, user classifies (ordinary user, member)
3, entity (one group of commodity, one group of businessman, some categories, some brands) are acted on
4, type (single-item promotion, more product promotion)
5, excluded ranges (acting on physically, the commodity coverage of exclusion)
6, sales promotion conditions (condition that promotion comes into force, for example, completely 100 yuan, completely 5)
7, promotional offer (promotion preferential, for example, subtract 10 yuan, subtract one)
It the processing such as flexibly above-mentioned each entity combined, classified, different promotion rules can be obtained, work as businessman
Or when platform tissue advertising campaign, the promotion rule that combination can be obtained is applied to specific commodity or businessman.
As businessman or platform tissue advertising campaign, promotion rule clear first is needed, and specify and participate in advertising campaign
Commodity.Wherein, promotion rule is referred to above-mentioned promotion rule and formulates mode to formulate, when formulating the commodity for participating in advertising campaign,
Can be specified with particular commodity, it can also be specified by category, brand, it might even be possible to specify all quotient of some businessman or certain businessmans
Product are all participated in.
On this basis, when user chooses the commodity of a certain part or a few participation advertising campaigns by electric business platform,
The embodiment of the present application determines the promotion rule that the selected goods for sale of user is applicable in first, that is, determines selected by user
Goods for sale meet the regulation of which promotion rule.
For example, it is assumed that businessman A, B, C have carried out commercial promotions activity respectively, and oneself is specified all to participate in rush by all commodity
Pin activity, and respectively formulated promotion rule.When certain user carries out shopping online by the platform where businessman A, B, C,
If having selected a certain part commodity, it is assumed that the commodity are commodity in advertising campaign, then the embodiment of the present application needs to determine this first
The promotion rule that commodity are applicable in, that is, determine that the commodity are the quotient that the commodity that businessman A is sold or businessman B are sold
Thus the commodity that product or businessman C are sold judge that the commodity are to meet the prepared promotion rule of businessman A, still meet quotient
The promotion rule that family B is formulated, still meets the promotion rule of businessman C formulation.
It should be noted that many-one relationship and platform and businessman based on platform and businessman formulate respectively it is a variety of
Different promotion rules, in the commodity that a certain part of gondola sales participates in advertising campaign, the promotion being applicable in is advised
May then have multiple, then the embodiment of the present application needs to determine respectively accordingly in multiple promotion rules that goods for sale is applicable in
Each promotion rule.
S102, according to preset promotion mutual exclusion rule, the promotion rule being applicable in the goods for sale is screened, and is obtained
Executable promotion rule；Wherein, the promotion mutual exclusion rule includes the rule that can only have one to come into force in different promotion rules；
Specifically, respectively being formulated since businessman's peace relatives of Taiwan compatriots living on the Mainland are in different revenue-producing activities for businessman and platform
Between a variety of different promotion rules of oneself formulation of certain promotion rules or businessman, conflict may be generated, for example,
There is conflict between the promotion of businessman's single-item and the more product promotion of businessman, because promoting when a certain part commodity of businessman take part in the more product of businessman
When pin, it is just unable to satisfy businessman's single-item advertising campaign；For another example, it lives when a certain part commodity of certain businessman meet the promotion of platform single-item
When dynamic, more product advertising campaigns of the businessman can not be just simultaneously participated in again, otherwise just no longer meet platform single-item promotion rule.
In order to avoid a certain part commodity in gondola sales simultaneously participate in multiple conflicting advertising campaigns, the seller is caused
Business revenue loss, the embodiment of the present application setting promotion mutual exclusion rule, that is, the promotion rule that conflict will be present are set as can only having one
Effective from a certain commodity.
For example, if a certain commodity had not only met platform single-item promotion rule, but also meet the more product promotion rules of businessman, then this Shen
Please embodiment setting can only execute platform single-item promotion rule or the more product promotion rules of businessman, be unable to simultaneously perform.
Based on above-mentioned preset promotion mutual exclusion rule, the embodiment of the present application determines its applicable all rush for goods for sale
Pin gauge then after, further applicable promotion rule is screened, specially to wherein in the presence of conflict promotion rule delete
Subtract, only retains first, the commodity is made only to be applicable in a certain promotion rule in the promotion rule in the presence of conflict.
It is appreciated that the promotion rule that the goods for sale after above-mentioned delete is applicable, be exactly there is no conflict, can be with
The promotion rule to come into force simultaneously, i.e., executable promotion rule.
S103, according to the executable promotion rule, the price of the goods for sale is adjusted, is determined described for sale
The promotional price of commodity.
Specifically, the embodiment of the present application is according to the quotient for sale after determining the executable promotion rule of above-mentioned goods for sale
The executable promotion rule of product, is adjusted the price of the commodity, determines the promotional price of the goods for sale.
Specific price adjustment is to be carried out according to the particular content that promotion rule can be performed to the price of the goods for sale
Corresponding discounting, price reduction etc..
For example, it is assumed that above-mentioned goods for sale meets the " single-item special price promotion -100 yuan of special price " and " single of businessman's formulation simultaneously
Product completely subtract full 100 yuan of promotion-and subtract 10 yuan " two promotion rules, then when the valence according to this two promotion rules to the goods for sale
It is first 100 yuan by the price adjustment of the goods for sale according to " single-item special price promotion -100 yuan of special price ", so when lattice are adjusted
The price of the goods for sale is subtracted 10 yuan again according to " single-item completely subtract promotion-reach 100 yuan subtract 10 yuan " afterwards, obtains the goods for sale
Promotional price is 90 yuan.
By above-mentioned introduction as it can be seen that the embodiment of the present application is when being managed electric business advertising campaign, it is first determined for sale
Then the applicable promotion rule of commodity carries out screening to applicable promotion rule and determines executable promotion rule therein, finally
It is adjusted according to price of the executable promotion rule to goods for sale, determines its promotional price.Above-mentioned treatment process realizes
The promotion rule of automation is applied and calculation of price, applies it in electric business advertising campaign, can replace artificial realization commodity
Price calculates automatically, is conducive to improve electric business promotion management efficiency, and promote electric business trading efficiency.
Optionally, in another embodiment of the application, also disclose it is above-mentioned according to preset promotion mutual exclusion rule, it is right
The applicable promotion rule of the goods for sale is screened, and the concrete processing procedure of executable promotion rule is obtained.
It is shown in Figure 2, it is described according to preset promotion mutual exclusion rule, the promotion rule that the goods for sale is applicable in into
Row screening obtains executable promotion rule, comprising:
S202, judge in the applicable promotion rule of the goods for sale, if comprising meeting preset promotion mutual exclusion rule
Promotion rule；
Specifically, the embodiment of the present application presets above-mentioned promotion mutual exclusion rule, i.e., which prespecified promotion rule
It cannot come into force simultaneously.
On this basis, after determining the promotion rule that goods for sale is applicable in, the embodiment of the present application judges quotient for sale respectively
Between the applicable each promotion rule of product, if meet above-mentioned preset promotion mutual exclusion rule, that is, judge that goods for sale is suitable
In promotion rule, if the promotion rule comprising meeting above-mentioned preset promotion mutual exclusion rule.
If not including the promotion rule for meeting preset promotion mutual exclusion rule, S203 is thened follow the steps, will be described for sale
The applicable promotion rule of commodity is set as executable promotion rule；
Specifically, if by judging to be not satisfied above-mentioned pre- between the applicable each promotion rule of determining goods for sale
If promotion mutual exclusion rule, then can determine in the promotion rule that goods for sale is applicable in, not comprising meeting, preset promotion is mutual
Denounce the promotion rule of rule, that is to say, that the applicable promotion rule of goods for sale can come into force execution, it can by quotient for sale
The applicable promotion rule of product is set to executable promotion rule.
If thening follow the steps S204, preset to meeting comprising the promotion rule for meeting preset promotion mutual exclusion rule
The promotion rule of promotion mutual exclusion rule is deleted, no longer default comprising meeting in the promotion rule for keeping the goods for sale applicable
Promotion mutual exclusion rule promotion rule；
S205, the applicable promotion rule of the goods for sale after above-mentioned delete will be carried out it is set as executable promotion rule
Then.
Specifically, if some meets above-mentioned preset promotion mutual exclusion between each promotion rule that goods for sale is applicable in
Rule can then determine that in the promotion rule that goods for sale is applicable in, the promotion comprising meeting preset promotion mutual exclusion rule is advised
Then.The embodiment of the present application deletes the promotion rule for wherein meeting preset promotion mutual exclusion rule at this time, only retains wherein
One, the no longer rush comprising meeting preset promotion mutual exclusion rule in the promotion rule that can thus make goods for sale applicable
Then, i.e., there is no conflicts between the applicable each promotion rule of goods for sale for pin gauge.
At this point it is possible to which will carry out the applicable promotion rule of the goods for sale after above-mentioned delete is set as executable promotion rule
Then.
The above-mentioned illustrative realization side of one kind that the promotion rule for meeting preset promotion mutual exclusion rule is deleted
Formula is that the embodiment of the present application deletes the rush for meeting preset promotion mutual exclusion rule according to preset promotion rule precedence information
Pin gauge then in non-highest priority promotion rule.
Specifically, the embodiment of the present application is businessman and a variety of promotion rules setting priority that platform is formulated simultaneously, that is, set
The fixed successive priority that it comes into force.It is appreciated that the higher promotion rule of priority is answered when multinomial promotion rule comes into force simultaneously
Come into force when preferentially, the lower promotion rule of priority should after come into force.
For meeting the promotion rule of preset promotion mutual exclusion rule, only retain its a period of time when being deleted it, this Shen
Please embodiment it is deleted according to the priority relationship of promotion rule for meeting preset promotion mutual exclusion rule, specially protect
The promotion rule for staying wherein highest priority deletes remaining promotion rule, to enable the promotion rule of highest priority
Retain, so that the no longer promotion rule comprising meeting preset promotion mutual exclusion rule in the promotion rule that goods for sale is applicable in.
It is further to note that step S201, S206 in embodiment of the method shown in Fig. 2 respectively corresponds shown in Fig. 1
Embodiment of the method in step S101, S103, the content of particular content embodiment of the method shown in Figure 1, herein
It repeats no more.
Optionally, shown in Figure 3 in another embodiment of the application, also disclose above-mentioned electric business advertising campaign
Management method further include:
S303, according to preset promotion rule precedence information, by the executable promotion rule according to priority by height
It is ranked up to low sequence, obtains executable promotion rule list.
Specifically, the embodiment of the present application is businessman and a variety of promotion rules setting priority that platform is formulated, i.e. setting is worked as
When a variety of promotion rules come into force simultaneously, a variety of promotion rules successively come into force according to preset priority orders.
On this basis, after determining the executable promotion rule for being suitable for goods for sale, the embodiment of the present application can be held
Row promotion rule carries out the sequence of priority from high to low according to preset promotion rule precedence information and sorts, and can be performed
Promotion rule list.
It is appreciated that each promotion rule in promotion rule list can be performed at this, be according to priority from high to low
Sequence successively sort.
On this basis, when the executable promotion rule of basis, the price of goods for sale is adjusted, determines goods for sale
Promotional price when, specifically using above-mentioned executable promotion rule list as foundation, the price of goods for sale is adjusted.
One kind is illustratively achieved in that, described at this time according to the executable promotion rule, to the goods for sale
Price be adjusted, determine the promotional price of the goods for sale, comprising:
S304, since first executable promotion rule in the executable promotion rule list, successively traverse institute
State the executable promotion rule in executable promotion rule list；
When often traversing an executable promotion rule, step S305 is executed, according to the executable promotion rule traversed
The price of the goods for sale is adjusted, step S306, the next executable promotion rule of traversal are then executed, until time
After having gone through the last one executable promotion rule and being adjusted to the price of goods for sale, executes step S307, determines institute
State the promotional price of goods for sale.
Specifically, in the embodiment of the present application, by successively being traversed in above-mentioned executable promotion rule list from the beginning
Each executable promotion rule, corresponding with the promotion rule traversed adjustment is carried out to commodity price for sale respectively, finally
Determine the promotional price of goods for sale.
It is appreciated that being adjusted to the price of goods for sale due to whenever traversing an executable promotion rule
It is whole, then after traversing the last one executable promotion rule, and adjusted accordingly to the price of goods for sale, goods for sale
Price be promotional price.
Step S301, S302 in embodiment of the method shown in Fig. 3 respectively corresponds the step in embodiment of the method shown in FIG. 1
Rapid S101, S102, the content of particular content embodiment of the method shown in Figure 1, details are not described herein again.
It should be strongly noted that the various embodiments described above only introduce the electric business advertising campaign pipe for illustrating that the application is proposed
The general treatment process of reason method, in fact, due to the real-time of electric business marketing activity and the actual effect of electric business advertising campaign
Property, businessman and platform can update at any time, increase or close advertising campaign, also will do it change to promotion rule therewith.Herein
On the basis of, what the above-mentioned various embodiments that the application is shown were also possible to execute in real time, i.e., businessman and platform are determined in real time
The promotion rule of formulation, the promotion rule that real-time update goods for sale is applicable in, and the price of goods for sale is adjusted, with
Adapt to the actual effect of electric business shopping.
Another embodiment of the application also discloses a kind of electric business advertising campaign management system, shown in Figure 4, the system packet
It includes:
Promotion rule configuration unit 100, for configuring commercial promotions rule, and the promotion rule that determining goods for sale is applicable
Then；
Promotion rule screening unit 110, for according to preset promotion mutual exclusion rule, the rush applicable to the goods for sale
Pin gauge is then screened, and executable promotion rule is obtained；Wherein, the promotion mutual exclusion rule include can only in different promotion rules
There is the rule that one comes into force；
Commodity price clearing unit 120, for according to the executable promotion rule, to the price of the goods for sale into
Row adjustment, determines the promotional price of the goods for sale.
Wherein, the promotion rule screening unit 110, comprising:
Regular judging unit, for judging in the applicable promotion rule of the goods for sale, if preset comprising meeting
Promote the promotion rule of mutual exclusion rule；
First setup unit, for when mutual not comprising preset promotion is met in the promotion rule that the goods for sale is applicable in
When denounceing the promotion rule of rule, the promotion rule that the goods for sale is applicable in is set as executable promotion rule；
Rule deletes unit, for working as in the promotion rule that the goods for sale is applicable in comprising meeting preset promotion mutual exclusion
When the promotion rule of rule, the promotion rule for meeting preset promotion mutual exclusion rule is deleted, keeps the goods for sale suitable
No longer comprising meeting the preset promotion rule for promoting mutual exclusion rule in promotion rule；
Second setup unit, can for will carry out that the applicable promotion rule of the goods for sale after above-mentioned delete is set as
Execute promotion rule.
Wherein, the rule is deleted unit and is deleted the promotion rule for meeting preset promotion mutual exclusion rule, makes institute
Stating no longer includes specific use when meeting the promotion rule of preset promotion mutual exclusion rule in the applicable promotion rule of goods for sale
In:
According to preset promotion rule precedence information, delete in the promotion rule for meeting preset promotion mutual exclusion rule
Non- highest priority promotion rule, no longer comprising meeting preset promotion mutual exclusion in the promotion rule for keeping the goods for sale applicable
The promotion rule of rule.
Optionally, it is also disclosed in another embodiment of the application, the system also includes:
Rule compositor unit, for according to preset promotion rule precedence information, the executable promotion rule to be pressed
It is ranked up according to the sequence of priority from high to low, obtains executable promotion rule list.
Wherein, the commodity price clearing unit 120 is according to the executable promotion rule, to the valence of the goods for sale
Lattice are adjusted, and when determining the promotional price of the goods for sale, are specifically used for:
Since first executable promotion rule in the executable promotion rule list, it can successively be held described in traversal
Executable promotion rule in row promotion rule list；
When often traversing an executable promotion rule, according to the executable promotion rule traversed to the goods for sale
Price be adjusted, the promotional price of the goods for sale is determined when until traversing the last one executable promotion rule.
Specifically, in the specific works of each unit in each embodiment of above-mentioned electric business advertising campaign management system
Hold, refers to the content of above method embodiment, details are not described herein again.
For the various method embodiments described above, for simple description, therefore, it is stated as a series of action combinations, but
Be those skilled in the art should understand that, the application is not limited by the described action sequence because according to the application, certain
A little steps can be performed in other orders or simultaneously.Secondly, those skilled in the art should also know that, it is retouched in specification
The embodiment stated belongs to preferred embodiment, necessary to related actions and modules not necessarily the application.
It should be noted that all the embodiments in this specification are described in a progressive manner, each embodiment weight
Point explanation is the difference from other embodiments, and the same or similar parts between the embodiments can be referred to each other.
For device class embodiment, since it is basically similar to the method embodiment, so being described relatively simple, related place ginseng
See the part explanation of embodiment of the method.
Step in each embodiment method of the application can be sequentially adjusted, merged and deleted according to actual needs.
Each embodiment kind device of the application and module in terminal and submodule can be merged according to actual needs, be drawn
Divide and deletes.
In several embodiments provided herein, it should be understood that disclosed terminal, device and method, Ke Yitong
Other modes are crossed to realize.For example, terminal embodiment described above is only schematical, for example, module or submodule
Division, only a kind of logical function partition, there may be another division manner in actual implementation, for example, multiple submodule or
Module may be combined or can be integrated into another module, or some features can be ignored or not executed.Another point is shown
The mutual coupling, direct-coupling or communication connection shown or discussed can be through some interfaces, between device or module
Coupling or communication connection are connect, can be electrical property, mechanical or other forms.
Module or submodule may or may not be physically separated as illustrated by the separation member, as mould
The component of block or submodule may or may not be physical module or submodule, it can and it is in one place, or
It may be distributed on multiple network modules or submodule.Some or all of mould therein can be selected according to the actual needs
Block or submodule achieve the purpose of the solution of this embodiment.
In addition, each functional module or submodule in each embodiment of the application can integrate in a processing module
In, it is also possible to modules or submodule physically exists alone, it can also be integrated with two or more modules or submodule
In a module.Above-mentioned integrated module or submodule both can take the form of hardware realization, can also use software function
Energy module or the form of submodule are realized.
Professional further appreciates that, unit described in conjunction with the examples disclosed in the embodiments of the present disclosure
And algorithm steps, can be realized with electronic hardware, computer software, or a combination of the two, in order to clearly demonstrate hardware and
The interchangeability of software generally describes each exemplary composition and step according to function in the above description.These
Function is implemented in hardware or software actually, the specific application and design constraint depending on technical solution.Profession
Technical staff can use different methods to achieve the described function each specific application, but this realization is not answered
Think beyond scope of the present application.
The step of method described in conjunction with the examples disclosed in this document or algorithm, can directly be held with hardware, processor
The combination of capable software unit or the two is implemented.Software unit can be placed in random access memory (RAM), memory, read-only deposit
Reservoir (ROM), electrically programmable ROM, electrically erasable ROM, register, hard disk, moveable magnetic disc, CD-ROM or technology
In any other form of storage medium well known in field.
Finally, it is to be noted that, herein, relational terms such as first and second and the like be used merely to by
One entity or operation are distinguished with another entity or operation, without necessarily requiring or implying these entities or operation
Between there are any actual relationship or orders.Moreover, the terms "include", "comprise" or its any other variant meaning
Covering non-exclusive inclusion, so that the process, method, article or equipment for including a series of elements not only includes that
A little elements, but also including other elements that are not explicitly listed, or further include for this process, method, article or
The intrinsic element of equipment.In the absence of more restrictions, the element limited by sentence "including a ...", is not arranged
Except there is also other identical elements in the process, method, article or apparatus that includes the element.
The foregoing description of the disclosed embodiments makes professional and technical personnel in the field can be realized or use the application.
Various modifications to these embodiments will be readily apparent to those skilled in the art, as defined herein
General Principle can be realized in other embodiments without departing from the spirit or scope of the application.Therefore, the application
It is not intended to be limited to the embodiments shown herein, and is to fit to and the principles and novel features disclosed herein phase one
The widest scope of cause.
Claims (10)
1. a kind of electric business advertising campaign management method characterized by comprising
Determine the applicable promotion rule of goods for sale；
According to preset promotion mutual exclusion rule, the promotion rule being applicable in the goods for sale is screened, and obtains executable rush
Pin gauge is then；Wherein, the promotion mutual exclusion rule includes the rule that can only have one to come into force in different promotion rules；
According to the executable promotion rule, the price of the goods for sale is adjusted, determines the rush of the goods for sale
Sale price lattice.
2. the method according to claim 1, wherein described according to preset promotion mutual exclusion rule, to it is described to
It sells the applicable promotion rule of commodity to be screened, obtains executable promotion rule, comprising:
Judge in the applicable promotion rule of the goods for sale, if the promotion rule comprising meeting preset promotion mutual exclusion rule
Then；
If not including the promotion rule for meeting preset promotion mutual exclusion rule, the promotion rule that the goods for sale is applicable in
It is set as executable promotion rule；
If the promotion comprising the promotion rule for meeting preset promotion mutual exclusion rule, to preset promotion mutual exclusion rule is met
Rule is deleted, no longer comprising meeting the preset rush for promoting mutual exclusion rule in the promotion rule for keeping the goods for sale applicable
Pin gauge is then；
It will carry out the applicable promotion rule of the goods for sale after above-mentioned delete and be set as executable promotion rule.
3. according to the method described in claim 2, it is characterized in that, the described pair of promotion for meeting preset promotion mutual exclusion rule is advised
It is then deleted, the no longer promotion comprising meeting preset promotion mutual exclusion rule in the promotion rule for keeping the goods for sale applicable
Rule, comprising:
According to preset promotion rule precedence information, delete in the promotion rule for meeting preset promotion mutual exclusion rule it is non-most
High priority promotion rule, no longer comprising meeting preset promotion mutual exclusion rule in the promotion rule for keeping the goods for sale applicable
Promotion rule.
4. according to claim 1 to method described in any claim in 3, which is characterized in that according to the executable rush
Pin gauge then, is adjusted the price of the goods for sale, and before the promotional price for determining the goods for sale, the method is also
Include:
Sequence according to preset promotion rule precedence information, by the executable promotion rule according to priority from high to low
It is ranked up, obtains executable promotion rule list.
5. according to the method described in claim 4, it is characterized in that, described according to the executable promotion rule, to it is described to
The price for selling commodity is adjusted, and determines the promotional price of the goods for sale, comprising:
Since first executable promotion rule in the executable promotion rule list, the executable rush is successively traversed
Sell the executable promotion rule in list of rules；
When often traversing an executable promotion rule, according to the executable promotion rule traversed to the valence of the goods for sale
Lattice are adjusted, and the promotional price of the goods for sale is determined when until traversing the last one executable promotion rule.
6. a kind of electric business advertising campaign management system characterized by comprising
Promotion rule configuration unit, for configuring commercial promotions rule, and the promotion rule that determining goods for sale is applicable；
Promotion rule screening unit, for according to preset promotion mutual exclusion rule, the promotion rule applicable to the goods for sale
It is screened, obtains executable promotion rule；Wherein, the promotion mutual exclusion rule includes can only have one in different promotion rules
The rule to come into force；
Commodity price clearing unit, for being adjusted to the price of the goods for sale according to the executable promotion rule,
Determine the promotional price of the goods for sale.
7. system according to claim 6, which is characterized in that the promotion rule screening unit, comprising:
Regular judging unit, for judging in the applicable promotion rule of the goods for sale, if comprising meeting preset promotion
The promotion rule of mutual exclusion rule；
First setup unit meets preset promotion mutual exclusion rule for working as not including in the promotion rule that the goods for sale is applicable in
When promotion rule then, the promotion rule that the goods for sale is applicable in is set as executable promotion rule；
Rule deletes unit, for working as in the promotion rule that the goods for sale is applicable in comprising meeting preset promotion mutual exclusion rule
Promotion rule when, to meet it is preset promotion mutual exclusion rule promotion rule delete, make the goods for sale be applicable in
No longer comprising meeting the preset promotion rule for promoting mutual exclusion rule in promotion rule；
Second setup unit is set as executable for will carry out the applicable promotion rule of the goods for sale after above-mentioned delete
Promotion rule.
8. system according to claim 7, which is characterized in that the rule deletes unit to meeting preset promotion mutual exclusion
The promotion rule of rule is deleted, no longer mutual comprising meeting preset promotion in the promotion rule for keeping the goods for sale applicable
When denounceing the promotion rule of rule, it is specifically used for:
According to preset promotion rule precedence information, delete in the promotion rule for meeting preset promotion mutual exclusion rule it is non-most
High priority promotion rule, no longer comprising meeting preset promotion mutual exclusion rule in the promotion rule for keeping the goods for sale applicable
Promotion rule.
9. the system according to any claim in claim 6 to 8, which is characterized in that the system also includes:
Rule compositor unit is used for according to preset promotion rule precedence information, by the executable promotion rule according to excellent
The sequence of first grade from high to low is ranked up, and obtains executable promotion rule list.
10. system according to claim 9, which is characterized in that the commodity price clearing unit is according to described executable
Promotion rule is adjusted the price of the goods for sale, when determining the promotional price of the goods for sale, is specifically used for:
Since first executable promotion rule in the executable promotion rule list, the executable rush is successively traversed
Sell the executable promotion rule in list of rules；
When often traversing an executable promotion rule, according to the executable promotion rule traversed to the valence of the goods for sale
Lattice are adjusted, and the promotional price of the goods for sale is determined when until traversing the last one executable promotion rule.
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| CN201910778179.6A CN110473027A (en) | 2019-08-22 | 2019-08-22 | A kind of electric business advertising campaign management method and system |
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| CN201910778179.6A CN110473027A (en) | 2019-08-22 | 2019-08-22 | A kind of electric business advertising campaign management method and system |
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| CN111340562A (en) * | 2020-03-05 | 2020-06-26 | 上海启略网络科技有限公司 | System and method for setting commodity sales promotion scheme |
| CN111461790A (en) * | 2020-04-08 | 2020-07-28 | 上海尊溢商务信息咨询有限公司 | Sales promotion activity superposition mutual exclusion priority interaction design platform |
| CN111833102A (en) * | 2020-06-30 | 2020-10-27 | 拉扎斯网络科技（上海）有限公司 | Data display method and device |
| CN112150217A (en) * | 2020-10-21 | 2020-12-29 | 深圳市思迅软件股份有限公司 | Sales promotion middle desk implementation system |
| WO2022134331A1 (en) * | 2020-12-23 | 2022-06-30 | 广州华多网络科技有限公司 | Information configuration control method and apparatus, device, and medium thereof |
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