CN104463621A - E-commerce platform promotion engine implementation method - Google Patents
E-commerce platform promotion engine implementation method Download PDFInfo
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- CN104463621A CN104463621A CN201410694348.5A CN201410694348A CN104463621A CN 104463621 A CN104463621 A CN 104463621A CN 201410694348 A CN201410694348 A CN 201410694348A CN 104463621 A CN104463621 A CN 104463621A
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Abstract
The invention discloses a method for realizing an e-commerce platform promotion engine, which comprises the following steps: step one, providing a unified management background and a management interface customized during design; step two, setting promotion rules and promotion operation; and step three, designing a corresponding database table to persist the designed promotion rule data. The E-commerce platform promotion engine implementation method can flexibly match various promotion rules and operations in an E-commerce system, and a plurality of rules and operations are overlapped for use, so that the promotion requirement of an enterprise E-commerce sales channel can be met, and meanwhile, the rules and the operations both support the user-defined service expansion, the requirement of customizing promotion of an enterprise is met, and the E-commerce platform promotion engine implementation method has good expansibility.
Description
Technical field
The present invention relates to the promotions engine correlative technology field of e-commerce system, be specifically related to a kind of electric business's platform promotions engine implementation method.
Background technology
In e-commerce system, often need to promote website traffic by various promotional offer, promote merchandise sales.In enterprise-level electricity quotient system system, sals promotion fuction is usually its short slab.The mode that electricity business software systems often adopt personalized customization to develop realizes the promotion policy of ecommerce, gives to buy, and often needs programming personnel after understanding sales promotion demand, by writing new sales promotion logical code, and the cephalocaudal demand realizing a sales promotion.The benefit of this mode realizes fairly simple, and according to customer demand by carrying out customized development, can be properer meet customer need, shortcoming is underaction, does not support configuration, can not response change is various fast sales promotion demand.
Therefore, for currently available technology Problems existing, be necessary to develop research in fact, to provide a kind of scheme, the various promotion rule in electric quotient system of can arranging in pairs or groups flexibly system and operation, realize multiple rule and operation superposition use, can meet the sales promotion demand of enterprise electricity business marketing channel, meanwhile, self-defined service extension is all supported in rule and operation, meet the demand of enterprise's customization sales promotion, system can be made to have good extendability.
Summary of the invention
For solving the problem, the object of the present invention is to provide a kind of electric business's platform promotions engine implementation method, various promotion rule in electric quotient system of can arranging in pairs or groups flexibly system and operation, realize multiple rule and operation superposition use, the sales promotion demand of enterprise electricity business marketing channel can be met, meanwhile, meet the demand of enterprise's customization sales promotion, there is good extendability.
For achieving the above object, technical scheme of the present invention is:
A kind of electric business's platform promotions engine implementation method, comprises the steps:
Step one, provide the management backstage and administration interface that customize during a unified design;
Wherein, described management backstage is mainly used in checking all promotion policy lists, checks/edit promotion policy details, and arranges promotion rule and sales promotion operation;
Step 2, arrange promotion rule and sales promotion operation;
Step 3, design corresponding database table and carry out the promotion rule data that persistence designed.
Further, in step 2, when promotion rule and sales promotion operation are set, multiple promotion rule and the use of multiple sales promotion operative combination can be set.
Further, promotions engine, except built-in promotion rule, also supports the judgement of calling self-defining service to carry out rule.
Further, promotions engine, except built-in sales promotion operation, is also supported to call self-defining service to operate, is performed self-defining sales promotion operation.
The present invention's electricity business platform promotions engine implementation method can be arranged in pairs or groups various promotion rule in electric quotient system system and operation flexibly, multiple rule and operation superposition use, the sales promotion demand of enterprise electricity business marketing channel can be met, simultaneously, self-defined service extension is all supported in rule and operation, meet the demand of enterprise's customization sales promotion, there is good extendability.
Term " first ", " second " etc. in instructions of the present invention and claims and above-mentioned accompanying drawing are for distinguishing similar object, and need not be used for describing specific order or precedence.Should be appreciated that the term used like this can exchange in the appropriate case, this is only describe in embodiments of the invention the differentiation mode that the object of same alike result adopts when describing.In addition, term " comprises " and " having " and their any distortion, intention is to cover not exclusive comprising, to comprise the process of a series of unit, method, system, product or equipment being not necessarily limited to those unit, but can comprise clearly do not list or for intrinsic other unit of these processes, method, product or equipment.
Below be described in detail respectively.
A kind of electric business's platform promotions engine implementation method of the present invention, comprises the steps:
Step one, provide the management backstage and administration interface that customize during a unified design;
In step one, management backstage is mainly used in checking all promotion policy lists, checks/edit promotion policy details, and arranges promotion rule and sales promotion operation.
Step 2, arrange promotion rule and sales promotion operation;
In step 2, when promotion rule and sales promotion operation are set, multiple promotion rule and the use of multiple sales promotion operative combination can be set; In addition, except the multiple promotion rule that system can be used built-in and sales promotion operation, service already present in system can also be enriched whole promotion policy as the one of promotion rule or sales promotion operation.
Described promotion rule can be that multiple principle combinations uses, the built-in promotion rule of engine is including but not limited to following rule: the full x unit of shopping cart subtotal, product adds up to x part, the full y part of x product, specifies member x, specifies member to organize x, member is specified to classify x, the full x unit of accumulative shopping last year, the full x unit of accumulative shopping from the beginning of this year, the full y unit of accumulative shopping in the x month in the past.
Secondly, promotions engine is except built-in promotion rule, and also support the judgement of calling self-defining service to carry out rule, particularly, the key code calling remote service is as follows:
Map<String, Object> serviceCtx = UtilMisc.<String, Object>toMap("productPromoCond", productPromoCond, "shoppingCart", cart, "nowTimestamp", nowTimestamp);
Map<String, Object> condResult = dispatcher.runSync(condValue, serviceCtx);
Described sales promotion operation can be combinationally using of multiple operation, and the built-in sales promotion operation of engine includes but not limited to following operation: total amount of the orders beats x discount, buys and gives, x product obtains y discount, x product obtains y price, and total amount of the orders removes x unit, and commodity are bought according to special offering price.Promotions engine, except built-in sales promotion operation, is also supported to call self-defining service to operate, is performed self-defining sales promotion operation.
Step 3, design corresponding database table and carry out the promotion rule data that persistence designed;
In step 3, described tables of data comprises:
For defining the product_promo table of the essential information of sales promotion, the essential information of described sales promotion includes but not limited to: sales promotion title, sales promotion text, the restriction access times of sales promotion, and single client limits access times, single order restriction access times etc.;
Product_promo_ rule for the incidence relation of the header and promotion policy and promotion rule that define promotion rule shows;
For defining the product_promo_cond table of many promotion rule details corresponding to promotion rule; Described promotion rule details include but not limited to promotion rule details sequence number, promotion rule, input parameter enumerated value, compare operation enumerated value, condition parameter values;
For defining the product_promo_action table of many operation detail of promotion policy operation, described operation detail includes but not limited to sales promotion action sequence number, association sales promotion mark, sales promotion type of action enumerated value, order adjustment type enumerated value, service call title, performance variable value etc.;
For defining promotion policy only at a certain or effective product_promo_category table of certain several classification;
For defining the product_promo_content table of the content pages that promotion policy is correlated with, can be webpage or picture;
For defining the promotion policy only effective product_promo_product table when a certain or certain several commodity purchasing;
For recording all product_promo_use tables employing the record of the order of sales promotion, it is associated with order table and promotion policy table, uses one of the factor of restriction (such as: each sales promotion of each order only can use once) as weighing sales promotion simultaneously.
Refer to when user adds commodity to shopping cart during operation, carry out the execution of promotion policy, the foundation of execution is the promotion policy content of establishing timing design, comprises rule and the operation of promotion policy.Method is defined as follows:
public static void doPromotions(ShoppingCart cart, List<GenericValue> productPromoList, LocalDispatcher dispatcher) {
}
During operation, the sales promotion conditions list that first cycle criterion is all, if all conditions is all satisfied, then circulation performs all sales promotion operation, in this process, shopping cart entity as the close part of correlation comparison in this process called by as Parameter transfer.
Time below to buy full 3 of commodity P1 as consumer C, then buy commodity P2, the example that P2 sells according to 9 foldings of price is described.
The first step, opens promotion management visualized management interface, a newly-built promotion policy, and name nominating is: completely subtract sale, and " when user C buys full 3 of commodity P1, then buy commodity P2, P2 sells according to 9 foldings of price by promotion policy." input as sales promotion text.
Second step, opens the newly-built regular page, and newly-built regular one: select built-in rule for " when buyer is X ", the member of the conditional value 10000(user C of input X identifies);
3rd step, newly-built regular two: select built-in rule for " when purchase X product quantity is Y ", select X product to correspond to commodity P1, the conditional value 3 of input Y;
4th step, newly-built operation one: select built-in being operating as: " product of X obtains the discount of Y ", select X product to be P2, the conditional value arranging Y is 9;
5th step, preserves whole promotion policy to database;
6th step, use account C to log in shopping center, add 3 commodity P1, then add a commodity P2, now the price of commodity P2 becomes nine original foldings;
Namely enforcement through the promotions engine of above six step steps electricity business platform declare to be finished, and after having implemented, user can according to the sales promotion demand of oneself newly-built or adjustment promotion policy in time.
Through the above description of the embodiments, those skilled in the art can be well understood to the mode that the present invention can add required common hardware by software and realize, and can certainly comprise special IC, dedicated cpu, private memory, special components and parts etc. realize by specialized hardware.Generally, all functions completed by computer program can realize with corresponding hardware easily, and the particular hardware structure being used for realizing same function also can be diversified, such as mimic channel, digital circuit or special circuit etc.But under more susceptible for the purpose of the present invention condition, software program realizes is better embodiment.Based on such understanding, technical scheme of the present invention can embody with the form of software product the part that prior art contributes in essence in other words, this computer software product is stored in the storage medium that can read, as the floppy disk of computing machine, USB flash disk, portable hard drive, ROM (read-only memory) (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), magnetic disc or CD etc., comprising some instructions in order to make a computer equipment (can be personal computer, server, or the network equipment etc.) perform method described in the present invention each embodiment.
In sum, above embodiment only in order to technical scheme of the present invention to be described, is not intended to limit; Although with reference to above-described embodiment to invention has been detailed description, those of ordinary skill in the art is to be understood that: it still can be modified to the technical scheme described in the various embodiments described above, or carries out equivalent replacement to wherein portion of techniques feature; And these amendments or replacement, do not make the essence of appropriate technical solution depart from the spirit and scope of various embodiments of the present invention technical scheme.
Accompanying drawing explanation
Fig. 1 is method flow of the present invention diagram.
Fig. 2 is processing logic schematic diagram when the inventive method designs and when running.
Embodiment
Embodiments provide a kind of electric business's platform promotions engine implementation method.
For making goal of the invention of the present invention, feature, advantage can be more obvious and understandable, below in conjunction with the accompanying drawing in the embodiment of the present invention, technical scheme in the embodiment of the present invention is clearly and completely described, obviously, the embodiments described below are only the present invention's part embodiments, and not all embodiments.Based on the embodiment in the present invention, the every other embodiment that those skilled in the art obtains, all belongs to the scope of protection of the invention.
Claims (4)
1. electric business's platform promotions engine implementation method, is characterized in that, comprise the steps:
Step one, provide the management backstage and administration interface that customize during a unified design;
Wherein, described management backstage is mainly used in checking all promotion policy lists, checks/edit promotion policy details, and arranges promotion rule and sales promotion operation;
Step 2, arrange promotion rule and sales promotion operation;
Step 3, design corresponding database table and carry out the promotion rule data that persistence designed.
2. electric business's platform promotions engine implementation method as claimed in claim 1, is characterized in that: in step 2, when arranging promotion rule and sales promotion operation, can arrange multiple promotion rule and multiple sales promotion operative combination uses.
3. electric business's platform promotions engine implementation method as claimed in claim 2, is characterized in that: promotions engine, except built-in promotion rule, also supports the judgement of calling self-defining service to carry out rule.
4. electric business's platform promotions engine implementation method as claimed in claim 3, is characterized in that: promotions engine, except built-in sales promotion operation, is also supported to call self-defining service to operate, performed self-defining sales promotion operation.
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| CN201410694348.5A CN104463621A (en) | 2014-11-27 | 2014-11-27 | E-commerce platform promotion engine implementation method |
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Cited By (14)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105184600A (en) * | 2015-07-21 | 2015-12-23 | 浪潮通用软件有限公司 | Rule and operation-based electronic business platform price engine implementing method |
| CN106408345A (en) * | 2016-09-29 | 2017-02-15 | 上海宝尊电子商务有限公司 | Sale promotion engine realization method catering for Chinese marketing habit |
| CN107146145A (en) * | 2017-05-10 | 2017-09-08 | 常熟买吧电子商务有限公司 | APP for electric business shopping platform exempts from monotype system and operating process |
| CN107248097A (en) * | 2017-04-26 | 2017-10-13 | 苏州提点信息科技有限公司 | A kind of food and drink retail promotions engine based on dynamic script language |
| CN107730288A (en) * | 2016-08-11 | 2018-02-23 | 凡学（上海）教育科技有限公司 | A kind of electric business promotion wholesale price management platform and management method |
| CN108399676A (en) * | 2018-02-13 | 2018-08-14 | 中体彩科技发展有限公司 | A kind of method and system of the fast Superb prize promotion of high frequency lottery ticket |
| CN108776906A (en) * | 2018-05-30 | 2018-11-09 | 杭州量聚网络科技有限公司 | A kind of electronics wholesale market worksheet processing system |
| CN110163642A (en) * | 2018-02-13 | 2019-08-23 | 北京京东尚科信息技术有限公司 | Commodity appraisal procedure and device |
| CN110348903A (en) * | 2019-07-08 | 2019-10-18 | 汇通达网络股份有限公司 | It is a kind of can flexible expansion lifecycle management sales promotion platform building method |
| CN110473027A (en) * | 2019-08-22 | 2019-11-19 | 行吟信息科技（上海）有限公司 | A kind of electric business advertising campaign management method and system |
| CN111340562A (en) * | 2020-03-05 | 2020-06-26 | 上海启略网络科技有限公司 | System and method for setting commodity sales promotion scheme |
| CN111383404A (en) * | 2020-03-06 | 2020-07-07 | 浙江智科炬新科技有限公司 | Preferential activity settlement system and method based on POS machine |
| CN112150217A (en) * | 2020-10-21 | 2020-12-29 | 深圳市思迅软件股份有限公司 | Sales promotion middle desk implementation system |
| CN113641705A (en) * | 2021-08-16 | 2021-11-12 | 神州数码融信软件有限公司 | Marketing disposal rule engine method based on calculation engine |
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Cited By (15)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105184600A (en) * | 2015-07-21 | 2015-12-23 | 浪潮通用软件有限公司 | Rule and operation-based electronic business platform price engine implementing method |
| CN107730288A (en) * | 2016-08-11 | 2018-02-23 | 凡学（上海）教育科技有限公司 | A kind of electric business promotion wholesale price management platform and management method |
| CN106408345A (en) * | 2016-09-29 | 2017-02-15 | 上海宝尊电子商务有限公司 | Sale promotion engine realization method catering for Chinese marketing habit |
| CN107248097A (en) * | 2017-04-26 | 2017-10-13 | 苏州提点信息科技有限公司 | A kind of food and drink retail promotions engine based on dynamic script language |
| CN107146145A (en) * | 2017-05-10 | 2017-09-08 | 常熟买吧电子商务有限公司 | APP for electric business shopping platform exempts from monotype system and operating process |
| CN110163642A (en) * | 2018-02-13 | 2019-08-23 | 北京京东尚科信息技术有限公司 | Commodity appraisal procedure and device |
| CN108399676A (en) * | 2018-02-13 | 2018-08-14 | 中体彩科技发展有限公司 | A kind of method and system of the fast Superb prize promotion of high frequency lottery ticket |
| CN108776906A (en) * | 2018-05-30 | 2018-11-09 | 杭州量聚网络科技有限公司 | A kind of electronics wholesale market worksheet processing system |
| CN110348903A (en) * | 2019-07-08 | 2019-10-18 | 汇通达网络股份有限公司 | It is a kind of can flexible expansion lifecycle management sales promotion platform building method |
| CN110473027A (en) * | 2019-08-22 | 2019-11-19 | 行吟信息科技（上海）有限公司 | A kind of electric business advertising campaign management method and system |
| CN111340562A (en) * | 2020-03-05 | 2020-06-26 | 上海启略网络科技有限公司 | System and method for setting commodity sales promotion scheme |
| CN111383404A (en) * | 2020-03-06 | 2020-07-07 | 浙江智科炬新科技有限公司 | Preferential activity settlement system and method based on POS machine |
| CN112150217A (en) * | 2020-10-21 | 2020-12-29 | 深圳市思迅软件股份有限公司 | Sales promotion middle desk implementation system |
| CN113641705A (en) * | 2021-08-16 | 2021-11-12 | 神州数码融信软件有限公司 | Marketing disposal rule engine method based on calculation engine |
| CN113641705B (en) * | 2021-08-16 | 2024-04-26 | 神州数码融信软件有限公司 | Marketing disposal rule engine method based on calculation engine |
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