CN111127118A - Method and device for joint sales promotion of merchants - Google Patents
Method and device for joint sales promotion of merchants Download PDFInfo
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Abstract
The invention provides a method and a device for joint sales promotion of merchants, which relate to the technical field of data processing and are used for obtaining a first commodity of a first store; obtaining first promotional information for the first item; obtaining a second commodity from a second store; judging whether the second commodity and the first commodity have a first relevance factor; sending the first promotional information to the second store when the second item has a first relevance factor to the first item; determining a first joint marketing strategy of the first shop and the second shop according to the first promotion information; according to the first joint marketing strategy, the first commodities are recommended to the second member of the second store, the second commodities are recommended to the first member of the first store, the online store joint marketing of the same type is achieved, resource sharing is conducted on target users, the target user group is effectively and rapidly increased, and the technical effect of commodity purchase rate is improved.
Description
Technical Field
The invention relates to the technical field of data processing, in particular to a method and a device for joint sales promotion of merchants.
Background
Joint marketing, also called cooperative marketing or linked marketing, means that more than two enterprises or brands have different key resources, and the markets of the enterprises or brands are distinguished to some extent, and in order to benefit each other, strategic alliances are performed, the resources of each other are exchanged or united, and marketing activities are developed cooperatively to create competitive advantages. The great benefit of joint marketing is that each member in the joint can obtain larger marketing effect with less cost, and sometimes the aim that the individual marketing can not achieve can be achieved. The rise of the joint marketing is closely related to the intense competition of the current market and the rapid development of technology. Facing a large number of highly competent and powerful opponents, it is unlikely that any one enterprise will be in advantage in all respects. Under the situation, enterprises with the advantage-complementary relationship are combined together in a dispute, joint marketing is implemented, new commodities are jointly developed, talents and resources are shared, services are jointly provided, and the like, so that the competition risk is reduced, and the competition capability of the enterprises is enhanced.
However, the applicant of the present invention finds that the prior art has at least the following technical problems:
the target user groups of the same type of shops on the existing e-commerce platform are limited in number, and the online shops lack social contact, so that the online shops of the same type cannot share resources, and the commodity purchase rate is low.
Disclosure of Invention
The embodiment of the invention provides a method and a device for joint sales promotion of merchants, which solve the technical problems that in the prior art, online stores can not effectively share resources of target users, so that the target user group of the online stores can not be rapidly and effectively increased, and the commodity purchase rate is low, and achieve the technical effects of joint marketing of the same type of online stores, resource sharing of the target users, effective and rapid increase of the target user group, increase of the cooperative relationship among the stores, promotion of the commodity purchase rate, and realization of the win-win of the online stores.
In view of the above problems, the embodiments of the present application are proposed to provide a method and apparatus for merchant joint promotion.
In a first aspect, the present invention provides a method for merchant joint promotion, the method comprising: obtaining a first commodity from a first store; obtaining first promotional information for the first item; obtaining a second commodity from a second store; judging whether the second commodity and the first commodity have a first relevance factor; sending the first promotional information to the second store when the second item has a first relevance factor to the first item; determining a first joint marketing strategy of the first shop and the second shop according to the first promotion information; and recommending the first commodity to a second member of the second store and recommending the second commodity to a first member of the first store according to the first joint marketing strategy.
Preferably, the determining whether the second article has a first relevance factor with the first article comprises:
obtaining a first commodity category of the first commodity; obtaining a second commodity category of the second commodity; judging whether the first commodity category and the second commodity category have first correlation or not; when the first commodity category and the second commodity category have a first correlation, obtaining a first price of the first commodity and a second price of the second commodity; judging whether a first price difference between the first price and the second price exceeds a first preset threshold value or not; when the first price difference does not exceed a first preset threshold, determining that the second commodity has a first relevance factor with the first commodity.
Preferably, the determining whether the second article has a first relevance factor with the first article comprises:
obtaining a first applicable population of the first commodity; obtaining a second applicable population of the second commodity; judging whether an intersection part exists between the first applicable population and the second applicable population; and when the first applicable group and the second applicable group have an intersection part, determining that the second commodity has a first relevance factor with the first commodity.
Preferably, the determining whether the second article has a first relevance factor with the first article comprises:
obtaining a first commodity attribute of the first commodity; obtaining a second commodity attribute of the second commodity; judging whether the first commodity attribute and the second commodity attribute have second relativity; when the first commodity attribute and the second commodity attribute have second correlation, obtaining a first material of the first commodity and a second material of the second commodity; judging whether the first material and the second material have first similarity or not; and when the first material and the second material have first similarity, determining that the second commodity and the first commodity have a first relevance factor.
Preferably, the method comprises:
obtaining a first online activity of a first online platform; determining a third item of the first store from the first online activity; judging whether the third commodity and the second commodity have a first relevance factor; sending the first online campaign to the second store when the third item has a first relevance factor to the second item; obtaining first reply information of the second store according to the first online activity; determining a first joint marketing strategy of the first shop and the second shop according to the first reply information; and recommending the first commodity to a second member of the second store and recommending the second commodity to a first member of the first store according to the first joint marketing strategy.
Preferably, the method comprises:
obtaining a first promotion time according to the first promotion information of the first commodity; obtaining a first monthly sales volume of the first commodity; determining a first pre-estimated sales promotion amount of the first commodity at the first promotion time according to the first monthly sales volume; judging whether the first estimated sales promotion amount is larger than the first preset threshold value or not; when the first estimated sales promotion amount is larger than a first preset threshold value, sending the first sales promotion information to the second shop; determining a first joint marketing strategy of the first shop and the second shop according to the first promotion information; and recommending the first commodity to a second member of the second store and recommending the second commodity to a first member of the first store according to the first joint marketing strategy.
In a second aspect, the present invention provides a merchant joint promotion apparatus, the apparatus comprising:
a first obtaining unit configured to obtain a first commodity of a first store;
a second obtaining unit for obtaining first promotion information of the first article;
a third obtaining unit configured to obtain a second commodity of a second store;
the first judging unit is used for judging whether the second commodity and the first commodity have a first relevance factor;
a first operation unit for transmitting the first promotion information to the second shop when the second article has a first relevance factor to the first article;
a first determining unit for determining a first joint marketing strategy of the first store and the second store according to the first promotion information;
a second operation unit configured to recommend the first commodity to a second member of the second store and recommend the second commodity to a first member of the first store according to the first joint marketing policy.
Preferably, the determining, in the first determining unit, whether the second article and the first article have the first relevance factor includes:
a fourth obtaining unit configured to obtain a first commodity category of the first commodity;
a fifth obtaining unit configured to obtain a second item category of the second item;
a second determination unit configured to determine whether the first item category and the second item category have a first correlation;
a sixth obtaining unit configured to obtain a first price of the first item and a second price of the second item when the first item category and the second item category have a first correlation;
a third judging unit, configured to judge whether a first price difference between the first price and the second price exceeds a first preset threshold;
a second determining unit configured to determine that the second item has a first relevance factor with the first item when the first price difference does not exceed a first preset threshold.
Preferably, the determining, in the first determining unit, whether the second article and the first article have the first relevance factor includes:
a seventh obtaining unit configured to obtain a first applicable group of the first commodity;
an eighth obtaining unit, configured to obtain a second applicable group of the second commodity;
a fourth judging unit configured to judge whether there is an intersection portion between the first applicable population and the second applicable population;
a third determining unit, configured to determine that the second product has the first relevance factor with the first product when the first applicable population and the second applicable population have an intersection portion.
Preferably, the determining, in the first determining unit, whether the second article and the first article have the first relevance factor includes:
a ninth obtaining unit configured to obtain a first commodity attribute of the first commodity;
a tenth obtaining unit configured to obtain a second article attribute of the second article;
a fifth judging unit, configured to judge whether the first commodity attribute and the second commodity attribute have a second correlation;
an eleventh obtaining unit, configured to obtain a first material of the first product and a second material of the second product when the first product attribute and the second product attribute have a second correlation;
a sixth judging unit, configured to judge whether the first material and the second material have a first similarity;
a fourth determination unit, configured to determine that the second product and the first product have a first relevance factor when the first material and the second material have a first similarity.
Preferably, the apparatus comprises:
a twelfth obtaining unit for obtaining a first online activity of the first online platform;
a fifth determining unit for determining a third item of the first store from the first online activity;
a seventh judging unit configured to judge whether the third product and the second product have a first relevance factor;
a third operation unit configured to transmit the first online event to the second store when the third item has a first relevance factor with the second item;
a thirteenth obtaining unit configured to obtain first reply information of the second store according to the first online activity;
a sixth determining unit, configured to determine a first joint marketing strategy of the first store and the second store according to the first reply information;
a fourth operation unit configured to recommend the first commodity to a second member of the second store and recommend the second commodity to a first member of the first store according to the first joint marketing policy.
Preferably, the apparatus comprises:
a fourteenth obtaining unit configured to obtain a first promotion time based on the first promotion information for the first article;
a fifteenth obtaining unit for obtaining a monthly first sales volume of the first commodity;
a seventh determining unit, configured to determine a first predicted sales promotion amount of the first item at the first promotion time according to the first monthly sales volume;
an eighth judging unit, configured to judge whether the first predicted sales promotion amount is greater than the first preset threshold;
a fifth operation unit, configured to send the first sales promotion information to the second store when the first estimated sales promotion amount is greater than a first preset threshold value;
an eighth determining unit configured to determine a first joint marketing strategy of the first store and the second store according to the first promotion information;
a sixth operation unit configured to recommend the first commodity to a second member of the second store and recommend the second commodity to a first member of the first store according to the first joint marketing policy.
In a third aspect, the present invention provides an apparatus for merchant joint promotions, comprising a memory, a processor and a computer program stored on the memory and executable on the processor, the processor implementing the steps of any of the above methods when executing the program.
In a fourth aspect, the invention provides a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, performs the steps of any of the methods described above.
One or more technical solutions in the embodiments of the present application have at least one or more of the following technical effects:
according to the method and the device for joint sales promotion of the merchants, provided by the embodiment of the invention, the first commodity of the first shop is obtained; obtaining first promotional information for the first item; obtaining a second commodity from a second store; judging whether the second commodity and the first commodity have a first relevance factor; sending the first promotional information to the second store when the second item has a first relevance factor to the first item; determining a first joint marketing strategy of the first shop and the second shop according to the first promotion information; according to the first combined marketing strategy, the first commodities are recommended to the second members of the second stores, and the second commodities are recommended to the first members of the first stores, so that the technical problems that in the prior art, the number of target user groups of the stores of the same type on an e-commerce platform is limited, the online stores lack social contact, the online store resources of the same type cannot be shared and the commodity purchase rate is low are solved, the online store combined marketing of the same type is achieved, the target users are shared, the target user groups are effectively and quickly increased, the cooperation relationship among the stores is increased, the commodity purchase rate is improved, and the win-win technical effect of the online stores is achieved.
The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.
Drawings
FIG. 1 is a flow chart illustrating a method for joint sales promotion of merchants according to an embodiment of the present invention;
FIG. 2 is a schematic structural diagram of a device for joint sales promotion of merchants according to an embodiment of the present invention;
fig. 3 is a schematic structural diagram of another device for joint promotion of merchants in the embodiment of the invention.
Description of reference numerals: a first obtaining unit 11, a second obtaining unit 12, a third obtaining unit 13, a first judging unit 14, a first operating unit 15, a first determining unit 16, a second operating unit 17, a bus 300, a receiver 301, a processor 302, a transmitter 303, a memory 304, and a bus interface 306.
Detailed Description
The embodiment of the invention provides a method and a device for joint sales promotion of merchants, which are used for solving the technical problems that in the prior art, the number of target user groups of the same type of stores on an e-commerce platform is limited, and the online stores lack social contact, so that the online stores of the same type cannot share resources and the commodity purchase rate is low.
The technical scheme provided by the invention has the following general idea: obtaining a first commodity from a first store; obtaining first promotional information for the first item; obtaining a second commodity from a second store; judging whether the second commodity and the first commodity have a first relevance factor; sending the first promotional information to the second store when the second item has a first relevance factor to the first item; determining a first joint marketing strategy of the first shop and the second shop according to the first promotion information; according to the first joint marketing strategy, the first commodity is recommended to the second member of the second store, and the second commodity is recommended to the first member of the first store, so that the on-line store joint marketing of the same type is achieved, resource sharing is carried out on target users, a target user group is effectively and quickly increased, the cooperation relation among the stores is increased, the commodity purchase rate is improved, and the on-line store win-win technical effect is achieved.
The technical solutions of the present invention are described in detail below with reference to the drawings and specific embodiments, and it should be understood that the specific features in the embodiments and examples of the present invention are described in detail in the technical solutions of the present application, and are not limited to the technical solutions of the present application, and the technical features in the embodiments and examples of the present application may be combined with each other without conflict.
The term "and/or" herein is merely an association describing an associated object, meaning that three relationships may exist, e.g., a and/or B, may mean: a exists alone, A and B exist simultaneously, and B exists alone. In addition, the character "/" herein generally indicates that the former and latter related objects are in an "or" relationship.
Example one
Fig. 1 is a schematic flow chart of a method for joint sales promotion of merchants according to an embodiment of the present invention. As shown in fig. 1, an embodiment of the present invention provides a method for joint promotion of merchants, where the method includes:
step 110: a first item is obtained at a first store.
Step 120: first promotional information for the first item is obtained.
Specifically, a first commodity sold in a first shop of the online platform is obtained, and first promotion information of the first commodity in a current time period or a certain special time period is obtained, wherein the first promotion information is special sale information made by the first shop for the first commodity. For example, the first item is a certain brand of infant apparel, and the activity of the first store, which is expected to be filled with 400 yuan minus 50 yuan during the twenty-one period, and the activity of enjoying the second kill or 3-8.8 discount offers in the time period from 12 am to 1 am of the twenty-one period are obtained through the cloud point background.
Step 130: a second item is obtained for the second store.
Step 140: and judging whether the second commodity and the first commodity have a first relevance factor.
Further, the determining whether the second article has the first relevance factor with respect to the first article includes: obtaining a first commodity category of the first commodity; obtaining a second commodity category of the second commodity; judging whether the first commodity category and the second commodity category have first correlation or not; when the first commodity category and the second commodity category have a first correlation, obtaining a first price of the first commodity and a second price of the second commodity; judging whether a first price difference between the first price and the second price exceeds a first preset threshold value or not; when the first price difference does not exceed a first preset threshold, determining that the second commodity has a first relevance factor with the first commodity.
Further, the determining whether the second article has the first relevance factor with respect to the first article includes: obtaining a first applicable population of the first commodity; obtaining a second applicable population of the second commodity; judging whether an intersection part exists between the first applicable population and the second applicable population; and when the first applicable group and the second applicable group have an intersection part, determining that the second commodity has a first relevance factor with the first commodity.
Further, the determining whether the second article has the first relevance factor with respect to the first article includes: obtaining a first commodity attribute of the first commodity; obtaining a second commodity attribute of the second commodity; judging whether the first commodity attribute and the second commodity attribute have second relativity; when the first commodity attribute and the second commodity attribute have second correlation, obtaining a first material of the first commodity and a second material of the second commodity; judging whether the first material and the second material have first similarity or not; and when the first material and the second material have first similarity, determining that the second commodity and the first commodity have a first relevance factor.
Specifically, the second store refers to a store of the same type or the same commodity category other than the first store on the e-commerce platform, and the second commodity refers to a commodity sold in the second store. When the commodities of other general-type stores are obtained, namely the cloud point backstage obtains the second commodity of the second store, the second store is preliminarily screened according to the category of the first commodity. If the first commodity of the first store is nuts and the nuts belong to food, the second store is selected as the food store, and the second commodity is obtained from the food store. And further judging whether a first relevance factor exists between the second commodity and the first commodity, wherein the first relevance factor is a similarity characteristic of the first commodity and the second commodity in multiple aspects such as commodity attributes and commodity categories. In the embodiment of the application, three ways are adopted to judge whether the second commodity and the first commodity have the first relevance factor, and the first way is to judge whether the prices of the commodities in the same category are equivalent or not by judging the relevance between the commodity categories of the first commodity and the second commodity, so as to determine that the second commodity and the first commodity have the first relevance factor. The method comprises the steps of obtaining a first commodity category of a first commodity and a second commodity category of a second commodity, and judging whether the first commodity category and the second commodity category have a first correlation, wherein the first correlation is whether the first commodity category is the same as or similar to the second commodity category. If the first commodity category is a living commodity category and the second commodity category is a household commodity category, the first commodity category and the second commodity category have first correlation. When the first commodity category and the second commodity category have a first correlation, a first price of the first commodity and a second price of the second commodity are obtained, and a first price difference between the first price and the second price is calculated. Setting a first preset threshold of the first price difference, for example, setting the first preset threshold to 200, etc., in the embodiment of the present application, different preset thresholds may be set according to the categories of the commodities, and the first preset threshold may be set to 20% of the prices of the commodities, etc. When the first price difference does not exceed the first preset threshold, it is determined that the second item has a first relevance factor to the first item. Second, it is determined that the second item has a first relevance factor to the first item by the intersection between the first item and the applicable population of the second item. Obtaining a first applicable group of the first commodity and a second applicable group of the second commodity, wherein the first applicable group refers to a consumer group suitable for the first commodity, and the second applicable group refers to a consumer group suitable for the second commodity, for example, the first applicable group is an infant, and the second applicable group is an infant, a pregnant woman, a primiparous woman and the like. And judging whether the first applicable population and the second applicable population have an intersection part, for example, the intersection part is an infant. And when the first applicable group and the second applicable group have an intersection part, determining that the second commodity and the first commodity have a first relevance factor. And thirdly, determining whether the second commodity has a first relevance factor with the first commodity by judging whether the commodity attributes of the first commodity and the second commodity have a second relevance or not and judging whether the materials of the first commodity and the second commodity have a first similarity or not. A first commodity attribute of the first commodity and a second commodity attribute of the second commodity are obtained, wherein the first commodity attribute is an attribute inherent to or possessed by the first commodity, and the second commodity attribute is an attribute inherent to or possessed by the second commodity. If the first commodity attribute is wool overcoat, the second commodity attribute is woolen sweater. And judging whether the first commodity attribute and the second commodity attribute have second correlation, and obtaining a first material of the first commodity and a second material of the second commodity when the first commodity attribute and the second commodity attribute have the second correlation. And judging whether the first material and the second material have a first similarity, wherein the first similarity is that the first material and the second material have the same or similar components, such as wool, cashmere, all cotton, plant fibers and the like. When the first material and the second material have the first similarity, it is determined that the second commodity and the first commodity have the first relevance factor.
Step 150: transmitting the first promotional information to the second store when the second item has a first relevance factor to the first item.
Specifically, according to the comparison and determination of the first relevance factor between the second product and the first product in step 140, when the second product and the first product have the first relevance factor, the first promotion information in which the first product participates is sent to the second store, after the second store receives the first promotion information, the first promotion activity of participating in or rejecting the first product can be selected according to the condition of the own store, and after the second store agrees with the first promotion activity, a joint marketing strategy such as full reduction across stores, large coupon across use across stores and the like can be established for the first store and the second store.
Step 160: determining a first joint marketing strategy of the first store and the second store according to the first promotion information.
Step 170: and recommending the first commodity to a second member of the second store and recommending the second commodity to a first member of the first store according to the first joint marketing strategy.
Specifically, a first joint marketing strategy of the first shop and the second shop is determined according to the first promotion information, wherein the first joint marketing strategy is a strategy for joint marketing of commodities, such as cross-shop full-down, coupon return and the like, of the first shop and the second shop. According to a first joint marketing strategy formulated for the first store and the second store, the first commodity can be recommended to the second member of the second store, the second commodity can be recommended to the first member of the first store, the target users of the commodities are expanded, and the commodity purchase rate is improved.
Therefore, by the merchant joint promotion method in this embodiment, for the first promotion information of the first commodity in the first store, according to the first relevance factor of the first commodity and the second commodity in the second store, the first promotion information is determined to be sent to the second store, the second store is invited to join in the promotion activity, the first joint marketing strategy of the first store and the second store is determined according to the first promotion activity, the first commodity is recommended to the second member of the second store, the second commodity is recommended to the first member of the first store, the same type of online store joint marketing is achieved, resource sharing is performed on target users, the target user group is effectively and rapidly increased, the cooperation relationship among the stores is increased, the commodity purchase rate is improved, the win-win technical effect of the online stores is achieved, and the problem that the number of the target user group of the same type of stores on the e-commerce platform is limited in the prior art is solved, and the online stores lack social interaction, so that the online stores of the same type cannot share resources, and the commodity purchase rate is low.
Furthermore, the data fusion method in this embodiment may also be implemented by combining an Artificial Intelligence technology, wherein Artificial Intelligence (AI) is also called machine Intelligence, which is a subject for researching a computer to simulate some thinking processes and intelligent behaviors (such as learning, reasoning, thinking, planning, and the like) of a human, and mainly includes a principle that the computer realizes Intelligence, and a computer similar to human brain Intelligence is manufactured, so that the computer can realize higher-level application. The method comprises the following specific steps: obtaining a photograph of a first item of a first store; inputting a picture of the first commodity into a model, wherein the model is obtained by machine learning training using a plurality of sets of data, and each set of data in the plurality of sets of data comprises: a first item, first identification information for identifying first promotional information for the first item, and second identification information for identifying that a second item of the second store has a first relevance factor to the first item; acquiring output information of the model, wherein the output information is a first joint marketing strategy of a first shop and a second shop; the output information of the model is that when the first sales promotion information of the first commodity in the first identification information is combined with the second commodity of the second store in the second identification information and the first commodity have a first relevance factor, the first sales promotion information is sent to the second store, after the second store joins in the first sales promotion activity, the first joint marketing strategy of the first store and the second store is determined, the first commodity is recommended to the second member of the second store, and the second commodity is recommended to the first member of the first store.
Further, the training model in this embodiment is obtained by using machine learning training with multiple sets of data, where machine learning is a way to implement artificial intelligence, and has a certain similarity with data mining, and is also a multi-domain cross subject, and relates to multiple subjects such as probability theory, statistics, approximation theory, convex analysis, and computation complexity theory. Compared with the method for finding mutual characteristics among big data by data mining, the machine learning focuses on the design of an algorithm, so that a computer can learn rules from the data in a whitish manner, and unknown data can be predicted by using the rules.
Further, the method comprises: obtaining a first online activity of a first online platform; determining a third item of the first store from the first online activity; judging whether the third commodity and the second commodity have a first relevance factor; sending the first online campaign to the second store when the third item has a first relevance factor to the second item; obtaining first reply information of the second store according to the first online activity; determining a first joint marketing strategy of the first shop and the second shop according to the first reply information; and recommending the third commodity to a second member of the second store and recommending the second commodity to a first member of the first store according to the first joint marketing strategy.
Specifically, by obtaining a first online activity on a first online platform, a portion of the store's inventory, such as the Taobao, participates in an activity sharing 400-dollars minus 50-dollars or 200-dollars minus 20-dollars across stores during the double eleven. A third item of the first store participating in the first online event is identified from the first online event, and it is determined whether the third item and the second item have a first relevance factor, that is, a characteristic or the like between the third item and the second item in terms of an item attribute, an item category or the like. And when the third commodity and the second commodity have a first relevance factor, sending the first online activity to the second store, obtaining first reply information of the second store, and when the second store agrees to participate in the first online activity, determining a first joint marketing strategy of the first store and the second store. According to the first joint marketing strategy, the third commodities are recommended to the second member of the second store, the second commodities are recommended to the first member of the first store, the commodity popularization degree is expanded, and the commodity purchase rate is improved.
Further, the method comprises: obtaining a first promotion time according to the first promotion information of the first commodity; obtaining a first monthly sales volume of the first commodity; determining a first pre-estimated sales promotion amount of the first commodity at the first promotion time according to the first monthly sales volume; judging whether the first estimated sales promotion amount is larger than the first preset threshold value or not; when the first estimated sales promotion amount is larger than a first preset threshold value, sending the first sales promotion information to the second shop; determining a first joint marketing strategy of the first shop and the second shop according to the first promotion information; and recommending the first commodity to a second member of the second store and recommending the second commodity to a first member of the first store according to the first joint marketing strategy.
Specifically, a first promotion time for the first item, such as a twenty-one period or a weekend annual celebration period, is obtained by the first promotion information for the first item. Obtaining the first monthly sales volume of the first commodity in a certain past time period, and determining a first estimated sales volume of the first commodity in the first promotion time according to the first monthly sales volume, wherein if the monthly sales volume of the first commodity in the last 11 months is 5000 pieces, the estimated first estimated sales volume is 4600 pieces. And setting a first preset threshold value of the first estimated sales promotion amount, judging whether the first estimated sales promotion amount is larger than the first preset threshold value, and when the first estimated sales promotion amount is larger than the first preset threshold value, sending the first sales promotion information to the second shop to indicate that the sales volume of the first commodity of the first shop is good. And determining a first joint marketing strategy of the first store and the second store according to the first promotion information, recommending the first commodity to a second member of the second store according to the first joint marketing strategy, recommending the second commodity to a first member of the first store, inviting the second store to join in the first promotion activity, improving the sales volume of the first store and simultaneously improving the purchase rate of the commodities of the second store, and realizing win-win.
Example two
Based on the same inventive concept as the method for joint sales promotion of merchants in the foregoing embodiments, the present invention further provides a method and an apparatus for joint sales promotion of merchants, as shown in fig. 2, where the apparatus includes:
a first obtaining unit 11, the first obtaining unit 11 being configured to obtain a first commodity of a first store;
a second obtaining unit 12, wherein the second obtaining unit 12 is used for obtaining the first promotion information of the first commodity;
a third obtaining unit 13, the third obtaining unit 13 being configured to obtain a second commodity of a second store;
a first judging unit 14, where the first judging unit 14 is configured to judge whether the second product and the first product have a first relevance factor;
a first operation unit 15 for transmitting the first promotion information to the second shop when the second article has a first relevance factor to the first article;
a first determining unit 16, wherein the first determining unit 16 is configured to determine a first joint marketing strategy of the first store and the second store according to the first promotion information;
a second operation unit 17, wherein the second operation unit 17 is configured to recommend the first item to a second member of the second store and recommend the second item to a first member of the first store according to the first joint marketing strategy.
Further, the determining, by the first determining unit, whether the second article and the first article have the first relevance factor includes:
a fourth obtaining unit configured to obtain a first commodity category of the first commodity;
a fifth obtaining unit configured to obtain a second item category of the second item;
a second determination unit configured to determine whether the first item category and the second item category have a first correlation;
a sixth obtaining unit configured to obtain a first price of the first item and a second price of the second item when the first item category and the second item category have a first correlation;
a third judging unit, configured to judge whether a first price difference between the first price and the second price exceeds a first preset threshold;
a second determining unit configured to determine that the second item has a first relevance factor with the first item when the first price difference does not exceed a first preset threshold.
Further, the determining, by the first determining unit, whether the second article and the first article have the first relevance factor includes:
a seventh obtaining unit configured to obtain a first applicable group of the first commodity;
an eighth obtaining unit, configured to obtain a second applicable group of the second commodity;
a fourth judging unit configured to judge whether there is an intersection portion between the first applicable population and the second applicable population;
a third determining unit, configured to determine that the second product has the first relevance factor with the first product when the first applicable population and the second applicable population have an intersection portion.
Further, the determining, by the first determining unit, whether the second article and the first article have the first relevance factor includes:
a ninth obtaining unit configured to obtain a first commodity attribute of the first commodity;
a tenth obtaining unit configured to obtain a second article attribute of the second article;
a fifth judging unit, configured to judge whether the first commodity attribute and the second commodity attribute have a second correlation;
an eleventh obtaining unit, configured to obtain a first material of the first product and a second material of the second product when the first product attribute and the second product attribute have a second correlation;
a sixth judging unit, configured to judge whether the first material and the second material have a first similarity;
a fourth determination unit, configured to determine that the second product and the first product have a first relevance factor when the first material and the second material have a first similarity.
Further, the apparatus comprises:
a twelfth obtaining unit for obtaining a first online activity of the first online platform;
a fifth determining unit for determining a third item of the first store from the first online activity;
a seventh judging unit configured to judge whether the third product and the second product have a first relevance factor;
a third operation unit configured to transmit the first online event to the second store when the third item has a first relevance factor with the second item;
a thirteenth obtaining unit configured to obtain first reply information of the second store according to the first online activity;
a sixth determining unit, configured to determine a first joint marketing strategy of the first store and the second store according to the first reply information;
a fourth operation unit configured to recommend the first commodity to a second member of the second store and recommend the second commodity to a first member of the first store according to the first joint marketing policy.
Further, the apparatus comprises:
a fourteenth obtaining unit configured to obtain a first promotion time based on the first promotion information for the first article;
a fifteenth obtaining unit for obtaining a monthly first sales volume of the first commodity;
a seventh determining unit, configured to determine a first predicted sales promotion amount of the first item at the first promotion time according to the first monthly sales volume;
an eighth judging unit, configured to judge whether the first predicted sales promotion amount is greater than the first preset threshold;
a fifth operation unit, configured to send the first sales promotion information to the second store when the first estimated sales promotion amount is greater than a first preset threshold value;
an eighth determining unit configured to determine a first joint marketing strategy of the first store and the second store according to the first promotion information;
a sixth operation unit configured to recommend the first commodity to a second member of the second store and recommend the second commodity to a first member of the first store according to the first joint marketing policy.
Various changes and specific examples of the method for joint sales promotion of merchants in the first embodiment of fig. 1 are also applicable to the device for joint sales promotion of merchants in the present embodiment, and the method for implementing the method for joint sales promotion of merchants in the present embodiment is clear to those skilled in the art from the foregoing detailed description of the method for joint sales promotion of merchants, so for the brevity of the description, detailed description is omitted here.
EXAMPLE III
Based on the same inventive concept as the method of the merchant joint promotion in the foregoing embodiment, the present invention further provides a device for merchant joint promotion, as shown in fig. 3, including a memory 304, a processor 302, and a computer program stored in the memory 304 and executable on the processor 302, wherein the processor 302 executes the computer program to implement the steps of any one of the above-mentioned methods of the merchant joint promotion.
Where in fig. 3 a bus architecture (represented by bus 300), bus 300 may include any number of interconnected buses and bridges, bus 300 linking together various circuits including one or more processors, represented by processor 302, and memory, represented by memory 304. The bus 300 may also link together various other circuits such as peripherals, voltage regulators, power management circuits, and the like, which are well known in the art, and therefore, will not be described any further herein. A bus interface 306 provides an interface between the bus 300 and the receiver 301 and transmitter 303. The receiver 301 and the transmitter 303 may be the same element, i.e., a transceiver, providing a means for communicating with various other apparatus over a transmission medium. The processor 302 is responsible for managing the bus 300 and general processing, and the memory 304 may be used for storing data used by the processor 302 in performing operations.
Example four
Based on the same inventive concept as the method for joint sales promotion of a merchant in the foregoing embodiments, the present invention also provides a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, implements the steps of: obtaining a first commodity from a first store; obtaining first promotional information for the first item; obtaining a second commodity from a second store; judging whether the second commodity and the first commodity have a first relevance factor; sending the first promotional information to the second store when the second item has a first relevance factor to the first item; determining a first joint marketing strategy of the first shop and the second shop according to the first promotion information; and recommending the first commodity to a second member of the second store and recommending the second commodity to a first member of the first store according to the first joint marketing strategy.
In a specific implementation, when the program is executed by a processor, any method step in the first embodiment may be further implemented.
One or more technical solutions in the embodiments of the present application have at least one or more of the following technical effects:
according to the method and the device for joint sales promotion of the merchants, provided by the embodiment of the invention, the first commodity of the first shop is obtained; obtaining first promotional information for the first item; obtaining a second commodity from a second store; judging whether the second commodity and the first commodity have a first relevance factor; sending the first promotional information to the second store when the second item has a first relevance factor to the first item; determining a first joint marketing strategy of the first shop and the second shop according to the first promotion information; according to the first combined marketing strategy, the first commodities are recommended to the second members of the second stores, and the second commodities are recommended to the first members of the first stores, so that the technical problems that in the prior art, the number of target user groups of the stores of the same type on an e-commerce platform is limited, the online stores lack social contact, the online store resources of the same type cannot be shared and the commodity purchase rate is low are solved, the online store combined marketing of the same type is achieved, the target users are shared, the target user groups are effectively and quickly increased, the cooperation relationship among the stores is increased, the commodity purchase rate is improved, and the win-win technical effect of the online stores is achieved.
As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems) and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
It will be apparent to those skilled in the art that various changes and modifications may be made in the present invention without departing from the spirit and scope of the invention. Thus, if such modifications and variations of the present invention fall within the scope of the claims of the present invention and their equivalents, the present invention is also intended to include such modifications and variations.
Claims (9)
1. A method of merchant joint promotion, the method comprising:
obtaining a first commodity from a first store;
obtaining first promotional information for the first item;
obtaining a second commodity from a second store;
judging whether the second commodity and the first commodity have a first relevance factor;
sending the first promotional information to the second store when the second item has a first relevance factor to the first item;
determining a first joint marketing strategy of the first shop and the second shop according to the first promotion information;
and recommending the first commodity to a second member of the second store and recommending the second commodity to a first member of the first store according to the first joint marketing strategy.
2. The method of claim 1, wherein said determining whether the second item has a first relevance factor to the first item comprises:
obtaining a first commodity category of the first commodity;
obtaining a second commodity category of the second commodity;
judging whether the first commodity category and the second commodity category have first correlation or not;
when the first commodity category and the second commodity category have a first correlation, obtaining a first price of the first commodity and a second price of the second commodity;
judging whether a first price difference between the first price and the second price exceeds a first preset threshold value or not;
when the first price difference does not exceed a first preset threshold, determining that the second commodity has a first relevance factor with the first commodity.
3. The method of claim 1, wherein said determining whether the second item has a first relevance factor to the first item comprises:
obtaining a first applicable population of the first commodity;
obtaining a second applicable population of the second commodity;
judging whether an intersection part exists between the first applicable population and the second applicable population;
and when the first applicable group and the second applicable group have an intersection part, determining that the second commodity has a first relevance factor with the first commodity.
4. The method of claim 1, wherein said determining whether the second item has a first relevance factor to the first item comprises:
obtaining a first commodity attribute of the first commodity;
obtaining a second commodity attribute of the second commodity;
judging whether the first commodity attribute and the second commodity attribute have second relativity;
when the first commodity attribute and the second commodity attribute have second correlation, obtaining a first material of the first commodity and a second material of the second commodity;
judging whether the first material and the second material have first similarity or not;
and when the first material and the second material have first similarity, determining that the second commodity and the first commodity have a first relevance factor.
5. The method of claim 1, wherein the method comprises:
obtaining a first online activity of a first online platform;
determining a third item of the first store from the first online activity;
judging whether the third commodity and the second commodity have a first relevance factor;
sending the first online campaign to the second store when the third item has a first relevance factor to the second item;
obtaining first reply information of the second store according to the first online activity;
determining a first joint marketing strategy of the first shop and the second shop according to the first reply information;
and recommending the first commodity to a second member of the second store and recommending the second commodity to a first member of the first store according to the first joint marketing strategy.
6. The method of claim 1, wherein the method comprises:
obtaining a first promotion time according to the first promotion information of the first commodity;
obtaining a first monthly sales volume of the first commodity;
determining a first pre-estimated sales promotion amount of the first commodity at the first promotion time according to the first monthly sales volume;
judging whether the first estimated sales promotion amount is larger than the first preset threshold value or not;
when the first estimated sales promotion amount is larger than a first preset threshold value, sending the first sales promotion information to the second shop;
determining a first joint marketing strategy of the first shop and the second shop according to the first promotion information;
and recommending the first commodity to a second member of the second store and recommending the second commodity to a first member of the first store according to the first joint marketing strategy.
7. An apparatus for merchant joint promotions, the apparatus comprising:
a first obtaining unit configured to obtain a first commodity of a first store;
a second obtaining unit for obtaining first promotion information of the first article;
a third obtaining unit configured to obtain a second commodity of a second store;
the first judging unit is used for judging whether the second commodity and the first commodity have a first relevance factor;
a first operation unit for transmitting the first promotion information to the second shop when the second article has a first relevance factor to the first article;
a first determining unit for determining a first joint marketing strategy of the first store and the second store according to the first promotion information;
a second operation unit configured to recommend the first commodity to a second member of the second store and recommend the second commodity to a first member of the first store according to the first joint marketing policy.
8. An apparatus for merchant joint promotions comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor executes the program to perform the steps of the method of any of claims 1-6.
9. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the steps of the method according to any one of claims 1 to 6.
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