CN111160982A - Merchant joint marketing method and device based on shopping social contact - Google Patents
Merchant joint marketing method and device based on shopping social contact Download PDFInfo
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Abstract
The invention provides a merchant joint marketing method and a merchant joint marketing device based on shopping social contact, which relate to the technical field of data processing, and are characterized in that a first shopping social contact relation between a first user and a second user is obtained; obtaining first purchase information of a first user in a second shop; judging whether the first commodity and the first shopping social relationship have a first correlation or not; recommending a second store to a second user when the first correlation exists; obtaining second purchase information of a second user; judging whether the second purchasing information has second relevance with the second shop; when the second correlation exists, determining a first social value of the first shop and the second shop; judging whether the first social value is larger than a first preset threshold value or not; when the first social value is larger than a first preset threshold value, the first tactical cooperation relationship between the first shop and the second shop is determined, and the technical effects of promoting strategic cooperation relationship between the online shops, improving purchasing heat of target users, increasing the number of the target users and improving conversion rate are achieved.
Description
Technical Field
The invention relates to the technical field of data processing, in particular to a merchant joint marketing method and device based on shopping socialization.
Background
Currently, with the continuous development of internet technology, the degree of resource sharing and information interaction using the internet is increasing, and social networking systems permit users to connect and share information with each other, communicate with each other, and more generally socialize with each other. The traditional online shopping is a shopping mode mainly based on products, the communication between people is only an auxiliary function, mainly the communication between people and objects, and moreover, the single-line contact mode is realized between the user and the commodity provider without an interactive contact mode, and certain difficulty exists in resource sharing and information interaction between the commodity providers.
However, the applicant of the present invention finds that the prior art has at least the following technical problems:
an effective social relationship cannot be formed among online shops of the existing online shop, so that the competition relationship among the shops of the same type is larger than the cooperation relationship, and the loss of a target user group is caused.
Disclosure of Invention
The embodiment of the invention provides a method and a device for joint marketing of merchants based on shopping socializing, which solve the technical problem that in the prior art, effective social relations cannot be formed among online stores of online stores, so that competition relations among stores of the same type are larger than cooperation relations, and target user groups are lost, and achieve the technical effects of promoting strategic cooperation relations among the online stores, improving the purchasing heat of target users, increasing the number of the target users, improving the conversion rate and realizing win-win among the stores.
In view of the above problems, the embodiments of the present application are provided to provide a method and an apparatus for merchant joint marketing based on shopping socialization.
In a first aspect, the invention provides a method for joint marketing of merchants based on shopping socializing, which comprises the following steps: obtaining a first user and a second user of a first online platform, wherein the first user is a user of a first store, and the first user and the second user have a first shopping social relationship; obtaining first purchase information of a first user in a second shop, wherein the first purchase information comprises a first commodity; judging whether the first commodity has first relevance with the first shopping social relationship; recommending the second store to the second user when the first item has a first relevance to the first shopping social relationship; obtaining second purchase information of the second user; determining whether the second purchase information has a second correlation with the second store; determining a first social value of the first store and the second store when the second purchase information has a second correlation with the second store; judging whether the first social value is larger than a first preset threshold value or not; when the first social value is larger than a first preset threshold value, determining a first tactical cooperative relationship between the first shop and the second shop.
Preferably, the determining a first social value of the first store and the second store comprises:
obtaining a first camp range of the first store; obtaining a second operation range of the second shop; judging whether the first operation range and the second operation range have a first incidence relation factor; determining the first social value when the first business segment and the second business segment have a first incidence relation factor.
Preferably, the method comprises:
obtaining a first sales amount for the first store; obtaining a second sales amount for the second store; determining a first revenue growth rate for the first store from the first sales amount; determining a second revenue growth rate for the second store based on the second sales amount; judging whether the first revenue growth rate is larger than the second revenue growth rate; and when the first revenue growth rate is larger than the second revenue growth rate, determining a first distribution proportion, and optimizing the first tactical cooperation relationship according to the first distribution proportion.
Preferably, the method comprises:
obtaining the number of first fans of the first shop; obtaining a second number of fans in the second shop; judging whether a first quantity difference between the first vermicelli quantity and the second vermicelli quantity is larger than a second preset threshold value or not; and when the first quantity difference is larger than a second preset threshold value, determining a second distribution proportion, and optimizing the first tactical cooperation relationship according to the second distribution proportion.
Preferably, the method comprises:
obtaining first social flow information of the first shop according to the first tactical cooperation relationship; obtaining second social flow information of the second shop according to the first tactical cooperation relationship; determining a first index flowing to the second store according to the first social flow direction information; determining a second index flowing to the first shop according to the second social flow direction information; and calculating a third distribution proportion according to the first index and the second index, and optimizing the first tactical cooperation relationship according to the third distribution proportion.
In a second aspect, the present invention provides an apparatus for joint marketing of merchants based on shopping socialization, the apparatus comprising:
a first obtaining unit, configured to obtain a first user and a second user of a first online platform, where the first user is a user of a first store, and the first user and the second user have a first shopping social relationship;
a second obtaining unit, configured to obtain first purchase information of the first user at a second store, where the first purchase information includes a first product;
the first judging unit is used for judging whether the first commodity and the first shopping social relationship have first relevance or not;
a first operation unit configured to recommend the second store to the second user when the first item has a first correlation with the first shopping social relationship;
a third obtaining unit, configured to obtain second purchase information of the second user;
a second determination unit configured to determine whether the second purchase information has a second correlation with the second store;
a first determination unit configured to determine a first social value of the first store and the second store when the second purchase information has a second correlation with the second store;
a third judging unit, configured to judge whether the first social value is greater than a first preset threshold;
a second determination unit configured to determine a first tactical partnership of the first store and the second store when the first social value is greater than a first preset threshold.
Preferably, the determining, by the first determining unit, a first social value of the first store and the second store includes:
a fourth obtaining unit configured to obtain a first camp range of the first store;
a fifth obtaining unit, configured to obtain a second operation range of the second store;
a fourth judging unit, configured to judge whether the first operating range and the second operating range have a first incidence relation factor;
a third determination unit for determining the first social value when the first business scope and the second business scope have a first incidence relation factor.
Preferably, the apparatus comprises:
a sixth obtaining unit configured to obtain a first sales amount of the first store;
a seventh obtaining unit configured to obtain a second sales amount of the second store;
a fourth determination unit configured to determine a first revenue growth rate of the first store according to the first sales amount;
a fifth determination unit configured to determine a second revenue growth rate of the second store according to the second sales amount;
a fifth judging unit, configured to judge whether the first revenue growth rate is greater than the second revenue growth rate;
and the second operation unit is used for determining a first distribution proportion when the first revenue growth rate is greater than the second revenue growth rate, and optimizing the first tactical cooperation relationship according to the first distribution proportion.
Preferably, the apparatus comprises:
an eighth obtaining unit, configured to obtain a first number of fans in the first store;
a ninth obtaining unit configured to obtain a second fan number of the second store;
a sixth judging unit, configured to judge whether a first number difference between the first number of fans and the second number of fans is greater than a second preset threshold;
and the third operation unit is used for determining a second distribution proportion when the first quantity difference is larger than a second preset threshold value, and optimizing the first tactical cooperation relationship according to the second distribution proportion.
Preferably, the apparatus comprises:
a tenth obtaining unit configured to obtain first social flow direction information of the first store according to the first tactical partnership;
an eleventh obtaining unit configured to obtain second social flow direction information of the second store according to the first tactical partnership;
a sixth determining unit configured to determine a first index flowing to the second store according to the first social flow direction information;
a seventh determining unit configured to determine a second index flowing to the first store according to the second social flow direction information;
a fourth operation unit, configured to calculate a third allocation ratio according to the first index and the second index, and optimize the first tactical cooperation relationship according to the third allocation ratio.
In a third aspect, the present invention provides an apparatus for joint marketing of merchants based on social shopping, comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor implements the steps of any one of the above methods when executing the program.
In a fourth aspect, the invention provides a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, performs the steps of any of the methods described above.
One or more technical solutions in the embodiments of the present application have at least one or more of the following technical effects:
according to the method and the device for the merchant joint marketing based on the shopping social contact, provided by the embodiment of the invention, a first user and a second user of a first online platform are obtained, wherein the first user is a user of a first shop, and the first user and the second user have a first shopping social contact relationship; obtaining first purchase information of a first user in a second shop, wherein the first purchase information comprises a first commodity; judging whether the first commodity has first relevance with the first shopping social relationship; recommending the second store to the second user when the first item has a first relevance to the first shopping social relationship; obtaining second purchase information of the second user; determining whether the second purchase information has a second correlation with the second store; determining a first social value of the first store and the second store when the second purchase information has a second correlation with the second store; judging whether the first social value is larger than a first preset threshold value or not; when the first social value is larger than a first preset threshold value, a first tactical cooperative relationship between the first shop and the second shop is determined, so that the technical problem that in the prior art, effective social relationships cannot be formed among online shops of online shops, competition relationships among the shops of the same type are larger than cooperative relationships, and target user groups are lost is solved, the strategic cooperative relationship among the online shops is promoted, the purchase heat of target users is promoted, the number of the target users is increased, the conversion rate is improved, and the technical effect of win-win among the shops is achieved.
The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.
Drawings
FIG. 1 is a flow chart illustrating a method for joint marketing of merchants based on social shopping in an embodiment of the present invention;
FIG. 2 is a schematic structural diagram of a device for joint marketing of merchants based on social shopping in an embodiment of the present invention;
FIG. 3 is a schematic structural diagram of another apparatus for joint marketing of merchants based on social shopping in an embodiment of the present invention.
Description of reference numerals: a first obtaining unit 11, a second obtaining unit 12, a first judging unit 13, a first operating unit 14, a third obtaining unit 15, a second judging unit 16, a first determining unit 17, a third judging unit 18, a second determining unit 19, a bus 300, a receiver 301, a processor 302, a transmitter 303, a memory 304, and a bus interface 306.
Detailed Description
The embodiment of the invention provides a method and a device for joint marketing of merchants based on shopping socializing, which are used for solving the technical problem that in the prior art, effective social relations cannot be formed among online stores of online stores, so that competitive relations among stores of the same type are larger than cooperative relations, and a target user group is lost.
The technical scheme provided by the invention has the following general idea: obtaining a first user and a second user of a first online platform, wherein the first user is a user of a first store, and the first user and the second user have a first shopping social relationship; obtaining first purchase information of a first user in a second shop, wherein the first purchase information comprises a first commodity; judging whether the first commodity has first relevance with the first shopping social relationship; recommending the second store to the second user when the first item has a first relevance to the first shopping social relationship; obtaining second purchase information of the second user; determining whether the second purchase information has a second correlation with the second store; determining a first social value of the first store and the second store when the second purchase information has a second correlation with the second store; judging whether the first social value is larger than a first preset threshold value or not; when the first social value is larger than a first preset threshold value, a first tactical cooperation relationship between the first shop and the second shop is determined, so that the technical effects of promoting strategic cooperation relationship among on-line shops, improving purchasing heat of target users, increasing the number of the target users, improving conversion rate and realizing inter-shop win are achieved.
The technical solutions of the present invention are described in detail below with reference to the drawings and specific embodiments, and it should be understood that the specific features in the embodiments and examples of the present invention are described in detail in the technical solutions of the present application, and are not limited to the technical solutions of the present application, and the technical features in the embodiments and examples of the present application may be combined with each other without conflict.
The term "and/or" herein is merely an association describing an associated object, meaning that three relationships may exist, e.g., a and/or B, may mean: a exists alone, A and B exist simultaneously, and B exists alone. In addition, the character "/" herein generally indicates that the former and latter related objects are in an "or" relationship.
Example one
FIG. 1 is a flowchart illustrating a method for joint marketing of merchants based on social shopping in an embodiment of the present invention. As shown in FIG. 1, an embodiment of the present invention provides a method for joint marketing of merchants based on shopping socializing, where the method includes:
step 110: a first user and a second user of a first online platform are obtained, wherein the first user is a user of a first store, and the first user and the second user have a first shopping social relationship.
Specifically, in the embodiment of the present application, the first user and the second user belong to users who have already established a first shopping social relationship, where the first shopping social relationship is determined by the first user and the second user purchasing commodity information, that is, the first shopping social relationship is determined by obtaining a commodity purchased by the first store on the online platform of the first user and obtaining a commodity purchased by the second user on the online platform, further determining a commodity attribute or a commodity category of the commodity purchased by the first user and the second user, determining whether the commodity attribute or the commodity category of the commodity purchased by the first user and the second user are related, and when the commodity attribute or the commodity category of the commodity purchased by the first user and the second user are related, further determining a relevance factor of the first user and the second user, that is, the first shopping social relationship between the first user and the second user. In the embodiment of the application, a first user of a first shop is obtained, wherein the first user is a registered member of the first shop or a user who purchases commodities in the first shop. And obtaining a second user according to the first shopping social relation of the first user.
Step 120: first purchasing information of the first user in a second shop is obtained, wherein the first purchasing information comprises a first commodity.
Specifically, the first purchase information is purchase information of the first product purchased by the first user at the second store, and the first purchase information includes order information of the first product, such as a name, an order number, a purchase time, image-text information, a material, a product attribute, a product type, a use method, and the like of the first product. The method comprises the steps of obtaining information that a first user purchases commodities in a second shop and determining that the second user does not purchase commodities in the second shop, wherein social relations do not exist between the second shop and the first shop. The first item in the first purchase information is a baby nipple.
Step 130: and judging whether the first commodity has first relevance with the first shopping social relationship.
Step 140: recommending the second store to the second user when the first item has a first relevance to the first shopping social relationship.
Specifically, the first item purchased by the first user in the other shop is obtained in step 130, and it is determined whether the first item has a first association with the first shopping social relationship. When a first shopping social relationship is established between a first user and a second user, determining a commodity attribute contained in the purchase information of the first user and the second user, further determining a commodity attribute of a first commodity, and when the commodity attribute of the first commodity is similar to the commodity attribute in the first shopping social relationship, determining that the first commodity is related to the first shopping social relationship, and recommending a second shop to the second user. When the first commodity has a first relevance with the first shopping social relationship, the second user is possibly a target customer of the first commodity in the second shop, and the second shop is recommended to the second user in order to enlarge the recommendation. The embodiment of the application also comprises the step of obtaining first evaluation information of the first user after the first user purchases the first commodity, wherein the first evaluation information is favorable evaluation information about the first commodity. When the first item has a first relevance to the first shopping social relationship, a second store having the first item is recommended to a second user.
Step 150: second purchase information of the second user is obtained.
Step 160: and judging whether the second purchasing information has second relevance with the second shop.
Step 170: determining a first social value of the first store and the second store when the second purchase information has a second correlation with the second store.
Further, the determining a first social value of the first store and the second store comprises: obtaining a first camp range of the first store; obtaining a second operation range of the second shop; judging whether the first operation range and the second operation range have a first incidence relation factor; determining the first social value when the first business segment and the second business segment have a first incidence relation factor.
Specifically, after recommending a second shop to a second user through first commodity information purchased by a first user, second purchase information of the second user on-line platform is obtained, wherein the second purchase information comprises the name, price, purchase time, quantity, commodity category and the like of commodities purchased by the second user. Whether the second purchase information of the second user has a second correlation with the second store, that is, whether the second purchase information of the second user has a product in the second store is determined. When the second purchase information has a second correlation with the second store, a first correlation between the first store and the second store can be determined, wherein the first correlation is a correlation between the commodities of the first store and the commodities of the second store, such as baby diaper in the first store, baby nipple in the second store, both of which are baby products, and the applicable range of the commodities is babies, so that the first correlation is between the first store and the second store. And then, by obtaining a first operation range of the first store and a second operation range of the second store, whether the first operation range and the second operation range have a first association factor is judged, namely, under the condition that the commodities of the first store and the second store are the same in type and different in brand, the commodities of the first store and the second store have the first association factor, namely, the first operation range and the second operation range have a crossed part. When the first operation range and the second operation range have the first association relation factor, determining the size of the first social value between the first shop and the second shop according to the size of the intersection part of the first operation range and the second operation range.
Step 180: and judging whether the first social value is larger than a first preset threshold value.
Step 190: when the first social value is larger than a first preset threshold value, determining a first tactical cooperative relationship between the first shop and the second shop.
Specifically, a first preset threshold value of a first social value between a first shop and a second shop is set, whether the first social value is larger than the first preset threshold value or not is judged, and when the first social value is larger than the first preset threshold value, a first tactical cooperation relationship is established between the first shop and the second shop. For example, if the first store mainly sells the huawang baby diaper and the paper towel, and the second store mainly sells the youjia baby diaper, the crossing part of the two stores is determined as the baby diaper, and further, the first social value is determined to be 72%, and the first preset threshold value is determined to be 65%, a first tactical cooperation relationship between the first store and the second store can be established, wherein the first tactical cooperation relationship is cross-brand reduction or mutual gift coupon, and the like.
Therefore, through the method for merchant joint marketing based on shopping socializing in this embodiment, the purchase information of the first user purchasing the first commodity in the other stores can be obtained based on the first shopping social relationship that has been established by the first user and the second user, and whether the first commodity and the first shopping social relationship have the first correlation is determined, when the first correlation exists between the first commodity and the first shopping social relationship, the second store is recommended to the second user, and then the second purchase information of the second user is obtained, when the second purchase information and the second store have the second correlation, the first social value of the first store and the second store is determined, when the first social value is greater than the first preset threshold value, the first tactical cooperation relationship between the first store and the second store can be constructed, thereby achieving the purpose of promoting the strategic cooperation relationship between the online stores, promoting the purchase popularity of the target user, and increasing the number of the target users, the conversion rate is improved, the inter-store win-win technical effect is achieved, and therefore the technical problem that in the prior art, effective social relations cannot be formed among on-line stores of on-line stores, competition relations among the stores of the same type are larger than cooperation relations, and target user group loss is caused is solved.
Furthermore, the data fusion method in this embodiment may also be implemented by combining an Artificial Intelligence technology, wherein Artificial Intelligence (AI) is also called machine Intelligence, which is a subject for researching a computer to simulate some thinking processes and intelligent behaviors (such as learning, reasoning, thinking, planning, and the like) of a human, and mainly includes a principle that the computer realizes Intelligence, and a computer similar to human brain Intelligence is manufactured, so that the computer can realize higher-level application. The method comprises the following specific steps: obtaining a photo of first purchase information of a first user in a second shop, wherein the first purchase information comprises a first commodity; inputting the picture of the first purchase information into a model, wherein the model is obtained by machine learning training by using a plurality of groups of data, and each group of data in the plurality of groups of data comprises: first purchase information, first identification information used for identifying a first relevance of a first commodity and a first shopping social relationship, and second identification information used for identifying that second purchase information of a second user has a second relevance with the second shop; acquiring output information of the model, wherein the output information is a first tactical cooperation relationship between the first shop and the second shop; the output information of the model is that when the first commodity in the first identification information has first correlation with the first shopping social relationship, second purchase information of a second user is further obtained, the size of a first social value of the first shop and the second shop can be determined according to the fact that the second purchase information of the second user in the second identification information has second correlation with the second shop, and when the first social value is larger than a first preset threshold value, a first tactical cooperation relationship is established between the first shop and the second shop.
Further, the training model in this embodiment is obtained by using machine learning training with multiple sets of data, where machine learning is a way to implement artificial intelligence, and has a certain similarity with data mining, and is also a multi-domain cross subject, and relates to multiple subjects such as probability theory, statistics, approximation theory, convex analysis, and computation complexity theory. Compared with the method for finding mutual characteristics among big data by data mining, the machine learning focuses on the design of an algorithm, so that a computer can learn rules from the data in a whitish manner, and unknown data can be predicted by using the rules.
Further, the method comprises: obtaining a first sales amount for the first store; obtaining a second sales amount for the second store; determining a first revenue growth rate for the first store from the first sales amount; determining a second revenue growth rate for the second store based on the second sales amount; judging whether the first revenue growth rate is larger than the second revenue growth rate; and when the first revenue growth rate is larger than the second revenue growth rate, determining a first distribution proportion, and optimizing the first tactical cooperation relationship according to the first distribution proportion.
Specifically, after the first tactical cooperation relationship is established between the first shop and the second shop, a profit sharing mechanism between the first shop and the second shop is designed, and a first sales amount of the first shop and a second sales amount of the second shop are obtained, wherein the first sales amount is a monthly sales amount after the first tactical cooperation relationship is established between the first shop and the second shop. And determining a first revenue growth rate of the first shop and a second revenue growth rate of the second shop according to comparison between the historical monthly sales amount of the first shop and the first sales amount and comparison between the historical monthly sales amount of the second shop and the second sales amount before the first shop and the second shop do not establish the first tactical cooperation relationship. And judging whether the first operation and income growth rate of the first shop is larger than the second operation and income growth rate of the second shop, when the first operation and income growth rate is larger than the second operation and income growth rate, determining a first distribution proportion of the first tactical cooperation relationship between the first shop and the second shop, and optimizing the first tactical cooperation relationship between the two shops according to the first distribution proportion, namely the profit distribution proportion of the profit part of the first shop and the second shop. For example, when the first revenue growth rate is greater than the second revenue growth rate, the first allocation ratio of the first store to the second store is determined to be 45%: and 55 percent.
Further, the method comprises: obtaining the number of first fans of the first shop; obtaining a second number of fans in the second shop; judging whether a first quantity difference between the first vermicelli quantity and the second vermicelli quantity is larger than a second preset threshold value or not; and when the first quantity difference is larger than a second preset threshold value, determining a second distribution proportion, and optimizing the first tactical cooperation relationship according to the second distribution proportion.
Specifically, after a first competitive cooperation relationship is established between a first shop and a second shop, a profit allocation mechanism between the first shop and the second shop is designed, the number of first fans in the first shop and the number of second fans in the second shop are respectively obtained, a first quantity difference between the number of first fans and the number of second fans is calculated, and a second preset threshold of the first quantity difference is set, for example, the second preset threshold is set to be 100 ten thousand. And judging whether the first quantity difference is larger than a second preset threshold value, determining a second distribution proportion of benefits between the first shop and the second shop when the first quantity difference is larger than the second preset threshold value, and optimizing the first tactical cooperation relation according to the second distribution proportion. For example, if the number of first fans in the first store is 1000 ten thousand, the number of second fans in the second store is 650 ten thousand, and the first number difference between the two is 350 ten thousand, the first number difference is greater than the second preset threshold, and the second distribution proportion of the benefit between the first store and the second store is determined to be 60%: 40 percent. In other words, if the number of fans in the first store is larger than the number of fans in the second store, and a strategic cooperation relationship is established between the first store and the second store, the target user is brought to the second store, and the first strategic cooperation relationship between the first store and the second store can be optimized according to the second allocation ratio as the benefit allocation.
Further, the method comprises: obtaining first social flow information of the first shop according to the first tactical cooperation relationship; obtaining second social flow information of the second shop according to the first tactical cooperation relationship; determining a first index flowing to the second store according to the first social flow direction information; determining a second index flowing to the first shop according to the second social flow direction information; and calculating a third distribution proportion according to the first index and the second index, and optimizing the first tactical cooperation relationship according to the third distribution proportion.
Specifically, after a first competitive relationship is established between a first store and a second store, a profit sharing mechanism between the first store and the second store is designed, and first social flow information of the first store and second social flow information of the second store are obtained respectively, wherein the first social flow information refers to a flow of social relationships established by users of the first store, and the second social flow information refers to a flow of social relationships established by users of the second store. A first index flowing to the second store, namely a first index flowing to the second store from the social relationship constructed by the users of the first store, namely an index of the social relationship constructed by the users of the first store and the users of the second store, is determined according to the first social flow information. And determining a second index flowing to the first shop according to the second social flow information, namely the index of the social relationship formed by the users of the second shop and the users of the first shop. Calculating a third allocation ratio according to the first index, the second index and the first social flow direction information and the second social flow direction information, wherein if the first index is 0.2 and the second index is 0.3, the third allocation ratio is calculated to be 40%: 60 percent. And optimizing the first tactical cooperation relationship between the first shop and the second shop according to the third distribution proportion.
Example two
Based on the same inventive concept as the method for the merchant joint marketing based on the shopping socializing in the foregoing embodiment, the present invention further provides a method and an apparatus for the merchant joint marketing based on the shopping socializing, as shown in fig. 2, the apparatus includes:
a first obtaining unit 11, configured to obtain a first user and a second user of a first online platform, where the first user is a user of a first store, and the first user and the second user have a first shopping social relationship;
a second obtaining unit 12, where the second obtaining unit 12 is configured to obtain first purchase information of the first user in a second store, where the first purchase information includes a first product;
a first judging unit 13, where the first judging unit 13 is configured to judge whether the first commodity and the first shopping social relationship have a first correlation;
a first operation unit 14, wherein the first operation unit 14 is configured to recommend the second store to the second user when the first item has a first correlation with the first shopping social relationship;
a third obtaining unit 15, where the third obtaining unit 15 is configured to obtain second purchase information of the second user;
a second determination unit 16, configured to determine whether the second purchase information has a second correlation with the second store;
a first determining unit 17, configured to determine a first social value of the first store and the second store when the second purchase information has a second correlation with the second store;
a third judging unit 18, where the third judging unit 18 is configured to judge whether the first social value is greater than a first preset threshold;
a second determination unit 19, configured to determine a first tactical partnership of the first store and the second store when the first social value is greater than a first preset threshold.
Further, the determining, by the first determining unit, a first social value of the first store and the second store includes:
a fourth obtaining unit configured to obtain a first camp range of the first store;
a fifth obtaining unit, configured to obtain a second operation range of the second store;
a fourth judging unit, configured to judge whether the first operating range and the second operating range have a first incidence relation factor;
a third determination unit for determining the first social value when the first business scope and the second business scope have a first incidence relation factor.
Further, the apparatus comprises:
a sixth obtaining unit configured to obtain a first sales amount of the first store;
a seventh obtaining unit configured to obtain a second sales amount of the second store;
a fourth determination unit configured to determine a first revenue growth rate of the first store according to the first sales amount;
a fifth determination unit configured to determine a second revenue growth rate of the second store according to the second sales amount;
a fifth judging unit, configured to judge whether the first revenue growth rate is greater than the second revenue growth rate;
and the second operation unit is used for determining a first distribution proportion when the first revenue growth rate is greater than the second revenue growth rate, and optimizing the first tactical cooperation relationship according to the first distribution proportion.
Further, the apparatus comprises:
an eighth obtaining unit, configured to obtain a first number of fans in the first store;
a ninth obtaining unit configured to obtain a second fan number of the second store;
a sixth judging unit, configured to judge whether a first number difference between the first number of fans and the second number of fans is greater than a second preset threshold;
and the third operation unit is used for determining a second distribution proportion when the first quantity difference is larger than a second preset threshold value, and optimizing the first tactical cooperation relationship according to the second distribution proportion.
Further, the apparatus comprises:
a tenth obtaining unit configured to obtain first social flow direction information of the first store according to the first tactical partnership;
an eleventh obtaining unit configured to obtain second social flow direction information of the second store according to the first tactical partnership;
a sixth determining unit configured to determine a first index flowing to the second store according to the first social flow direction information;
a seventh determining unit configured to determine a second index flowing to the first store according to the second social flow direction information;
a fourth operation unit, configured to calculate a third allocation ratio according to the first index and the second index, and optimize the first tactical cooperation relationship according to the third allocation ratio.
Various changes and specific examples of the method for joint marketing of merchants based on shopping socializing in the first embodiment of fig. 1 are also applicable to the device for joint marketing of merchants based on shopping socializing in this embodiment, and through the foregoing detailed description of the method for joint marketing of merchants based on shopping socializing, those skilled in the art can clearly know the implementation method of the device for joint marketing of merchants based on shopping socializing in this embodiment, so for the sake of brevity of the description, detailed descriptions are not repeated here.
EXAMPLE III
Based on the same inventive concept as the method for the shopping social based merchant joint marketing in the foregoing embodiment, the present invention further provides a device for the shopping social based merchant joint marketing, as shown in fig. 3, which comprises a memory 304, a processor 302 and a computer program stored in the memory 304 and operable on the processor 302, wherein the processor 302 executes the program to implement the steps of any one of the methods for the shopping social based merchant joint marketing.
Where in fig. 3 a bus architecture (represented by bus 300), bus 300 may include any number of interconnected buses and bridges, bus 300 linking together various circuits including one or more processors, represented by processor 302, and memory, represented by memory 304. The bus 300 may also link together various other circuits such as peripherals, voltage regulators, power management circuits, and the like, which are well known in the art, and therefore, will not be described any further herein. A bus interface 306 provides an interface between the bus 300 and the receiver 301 and transmitter 303. The receiver 301 and the transmitter 303 may be the same element, i.e., a transceiver, providing a means for communicating with various other apparatus over a transmission medium. The processor 302 is responsible for managing the bus 300 and general processing, and the memory 304 may be used for storing data used by the processor 302 in performing operations.
Example four
Based on the same inventive concept as the method for merchant joint marketing based on shopping socializing in the foregoing embodiments, the present invention also provides a computer-readable storage medium having stored thereon a computer program, which when executed by a processor, implements the steps of: obtaining a first user and a second user of a first online platform, wherein the first user is a user of a first store, and the first user and the second user have a first shopping social relationship; obtaining first purchase information of a first user in a second shop, wherein the first purchase information comprises a first commodity; judging whether the first commodity has first relevance with the first shopping social relationship; recommending the second store to the second user when the first item has a first relevance to the first shopping social relationship; obtaining second purchase information of the second user; determining whether the second purchase information has a second correlation with the second store; determining a first social value of the first store and the second store when the second purchase information has a second correlation with the second store; judging whether the first social value is larger than a first preset threshold value or not; when the first social value is larger than a first preset threshold value, determining a first tactical cooperative relationship between the first shop and the second shop.
In a specific implementation, when the program is executed by a processor, any method step in the first embodiment may be further implemented.
One or more technical solutions in the embodiments of the present application have at least one or more of the following technical effects:
according to the method and the device for the merchant joint marketing based on the shopping social contact, provided by the embodiment of the invention, a first user and a second user of a first online platform are obtained, wherein the first user is a user of a first shop, and the first user and the second user have a first shopping social contact relationship; obtaining first purchase information of a first user in a second shop, wherein the first purchase information comprises a first commodity; judging whether the first commodity has first relevance with the first shopping social relationship; recommending the second store to the second user when the first item has a first relevance to the first shopping social relationship; obtaining second purchase information of the second user; determining whether the second purchase information has a second correlation with the second store; determining a first social value of the first store and the second store when the second purchase information has a second correlation with the second store; judging whether the first social value is larger than a first preset threshold value or not; when the first social value is larger than a first preset threshold value, a first tactical cooperative relationship between the first shop and the second shop is determined, so that the technical problem that in the prior art, effective social relationships cannot be formed among online shops of online shops, competition relationships among the shops of the same type are larger than cooperative relationships, and target user groups are lost is solved, the strategic cooperative relationship among the online shops is promoted, the purchase heat of target users is promoted, the number of the target users is increased, the conversion rate is improved, and the technical effect of win-win among the shops is achieved.
As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems) and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
It will be apparent to those skilled in the art that various changes and modifications may be made in the present invention without departing from the spirit and scope of the invention. Thus, if such modifications and variations of the present invention fall within the scope of the claims of the present invention and their equivalents, the present invention is also intended to include such modifications and variations.
Claims (8)
1. A method for joint marketing of merchants based on shopping socialization, the method comprising:
obtaining a first user and a second user of a first online platform, wherein the first user is a user of a first store, and the first user and the second user have a first shopping social relationship;
obtaining first purchase information of a first user in a second shop, wherein the first purchase information comprises a first commodity;
judging whether the first commodity has first relevance with the first shopping social relationship;
recommending the second store to the second user when the first item has a first relevance to the first shopping social relationship;
obtaining second purchase information of the second user;
determining whether the second purchase information has a second correlation with the second store;
determining a first social value of the first store and the second store when the second purchase information has a second correlation with the second store;
judging whether the first social value is larger than a first preset threshold value or not;
when the first social value is larger than a first preset threshold value, determining a first tactical cooperative relationship between the first shop and the second shop.
2. The method of claim 1, wherein the determining a first social value of the first store and the second store comprises:
obtaining a first camp range of the first store;
obtaining a second operation range of the second shop;
judging whether the first operation range and the second operation range have a first incidence relation factor;
determining the first social value when the first business segment and the second business segment have a first incidence relation factor.
3. The method of claim 1, wherein the method comprises:
obtaining a first sales amount for the first store;
obtaining a second sales amount for the second store;
determining a first revenue growth rate for the first store from the first sales amount;
determining a second revenue growth rate for the second store based on the second sales amount;
judging whether the first revenue growth rate is larger than the second revenue growth rate;
and when the first revenue growth rate is larger than the second revenue growth rate, determining a first distribution proportion, and optimizing the first tactical cooperation relationship according to the first distribution proportion.
4. The method of claim 1, wherein the method comprises:
obtaining the number of first fans of the first shop;
obtaining a second number of fans in the second shop;
judging whether a first quantity difference between the first vermicelli quantity and the second vermicelli quantity is larger than a second preset threshold value or not;
and when the first quantity difference is larger than a second preset threshold value, determining a second distribution proportion, and optimizing the first tactical cooperation relationship according to the second distribution proportion.
5. The method of claim 1, wherein the method comprises:
obtaining first social flow information of the first shop according to the first tactical cooperation relationship;
obtaining second social flow information of the second shop according to the first tactical cooperation relationship;
determining a first index flowing to the second store according to the first social flow direction information;
determining a second index flowing to the first shop according to the second social flow direction information;
and calculating a third distribution proportion according to the first index and the second index, and optimizing the first tactical cooperation relationship according to the third distribution proportion.
6. An apparatus for joint marketing of merchants based on shopping socialization, the apparatus comprising:
a first obtaining unit, configured to obtain a first user and a second user of a first online platform, where the first user is a user of a first store, and the first user and the second user have a first shopping social relationship;
a second obtaining unit, configured to obtain first purchase information of the first user at a second store, where the first purchase information includes a first product;
the first judging unit is used for judging whether the first commodity and the first shopping social relationship have first relevance or not;
a first operation unit configured to recommend the second store to the second user when the first item has a first correlation with the first shopping social relationship;
a third obtaining unit, configured to obtain second purchase information of the second user;
a second determination unit configured to determine whether the second purchase information has a second correlation with the second store;
a first determination unit configured to determine a first social value of the first store and the second store when the second purchase information has a second correlation with the second store;
a third judging unit, configured to judge whether the first social value is greater than a first preset threshold;
a second determination unit configured to determine a first tactical partnership of the first store and the second store when the first social value is greater than a first preset threshold.
7. An apparatus for social shopping based joint marketing of merchants, comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor implements the steps of the method of any one of claims 1 to 5 when executing the program.
8. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the steps of the method according to any one of claims 1 to 5.
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