CN108229997A - A kind of method and system of internet shopping promotion - Google Patents
A kind of method and system of internet shopping promotion Download PDFInfo
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- CN108229997A CN108229997A CN201611188858.0A CN201611188858A CN108229997A CN 108229997 A CN108229997 A CN 108229997A CN 201611188858 A CN201611188858 A CN 201611188858A CN 108229997 A CN108229997 A CN 108229997A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history
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Abstract
The invention discloses a kind of method and system of internet shopping promotion, this method includes：Formulate the push strategy of sales promotion information；Count the browsing shopping webpage data respectively according to different user；According to the push strategy and the browsing shopping webpage data, analysis obtains the commodity sales promotion；When the commodity sales promotion carries out advertising campaign, then sales promotion information is pushed to corresponding user.Technical solution of the present invention orients push sales promotion information to the potential user of the high degree of association, strengthen products propaganda and popularization, deepen impression of the customer to product, improve attention rate of the customer to product, the decision about shopping of customer is effectively influenced, directly purchase entrance is provided for consumer, simplifies shopping process, facilitate client that can quickly place an order, improve the efficiency of internet shopping.
Description
Technical field
The present invention relates to Internet technical field, more particularly to a kind of method and system of internet shopping promotion.
Background technology
Internet development is rapid, it has also become the important component of people's life and the important load of human civilization communication development
Body penetrates into economic, politics, culture, social life various aspects, changes the manner of intercourse and the mode of thinking of people.No matter
It is either in social life field in industrial circle, internet is huge to the change of people.
By in December, 2015, China's netizen's scale will be carried up to 6.88 hundred million, Internet penetration 50.3% compared with the end of the year 2014
Rise 2.4 percentage points.The Internet, applications based on instant messaging, search engine, Internet news and social activity, userbase one
Directly keep steadily increasing trend.Online-shopping market keeps fast-developing, and cross-border electric business and rural area electric business become market focus；
It purchases by group industry and continues " going purchasing by group ", deep-cut consumption potentiality under O2O patterns；Online war of the market in Large-Scale Interconnected net enterprise of making a reservation
It slightly registers capital to down, actively expands Xian Xia trade companies；In the case where tourism consumption rapid growth drives, online travel reservations industry rapidly develops.
Network entertainment industry chain using intellectual property as core showed huge commercial value in 2015, by popular online literature works
Not only extra earning regards new peak to the films and television programs of reorganization repeatly, and the game of reorganization can also obtain rapidly the concern of loyal bean vermicelli, and video display with
Game adapts successfully and promotes the development of online literature in itself, promotes its business model from being changed into user's charge merely
Expand audience using free mode and then cultivate high-quality intellectual property.Internet finance class application development is further deepened,
While userbase continues to expand, product pattern is by the current finance product of the early stage of development " packet for internet financing market
Seize state power " it is changed into current, regular finance product joint development；Network payment quickly pays scene extension and is expanded under line,
And actively open the services such as foreign currency payment.Influence of the internet to individual lifestyle is further deepened, be dissolved into online education,
The public services class application fields such as internet is medical, network is about hired a car, user's custom are gradually formed.
In the Internet, applications, the market scale of internet shopping class application is huge.By in December, 2015, China's network
Shopping userbase reaches 4.13 hundred million, is 14.3% compared with 2014 end of the year growth rates.Chinese online-shopping market transaction rule in 2015
Mould is 3.8 trillion yuans, increases by 36.2% over the same period last year, and the accounting in the total retail sales of consumer goods is 12.6%, compared with
Improve 2% within 2014.B2C marketings scale is 2.0 trillion yuans in Chinese online-shopping market in 2015, is increased than 2014
56.6%, the accounting in Chinese overall network shopping marketplace transaction size reaches 51.9%, and 45.2% compared with 2014 improves
6.7 percentage points, annual accounting is for the first time more than C2C.
In shopping at network, promotion is important the mode promoted market, stimulated consumption.Promotion letter is sent by internet
Breath can excavate potential consumption demand to stimulate the buying desires of consumers, expand the scale of internet consumption.Carry out interconnection
The facilitation of net purchase object promotion is mainly reflected in：
1) it, can be used for studying susceptibility of the buyer to price of different levels.User is taken part in using sales promotion information
The formulation of price is passively received to be changed into influencer by simple price, price is made to be carried closer to user's acceptable level
The high efficiency of pricing practice, also makes user obtain material benefit.
2), promote shopping.It has been recognized that the buyer of sales promotion information is collected and used to those effort than those
The buyer that sales promotion information is not frequently used has higher susceptibility to price.Therefore, the buyer of Price Sensitive is used
During sales promotion information discount, the sale for this kind of valuable discount coupon can increase, so as to promote consumption.
3), strengthen brand building.Brand is that operator is the trade name that commodity are formulated, and has corresponding commercial value.
User joins promotional offer marketing, is on the one hand the affirmative to brand, also shows the loyalty to brand.It is excellent by participating in promotion
Favour activity, user have also assisted in brand building while obtaining preferential, have improved the market effect of brand.
The push technology scheme of existing sales promotion information is generally to send, the tight ness rating between sales promotion information and user demand
Not enough, after obtaining sales promotion information there is most of the phenomenon that not using in user, and sales promotion information can not be efficiently converted into marketing effectiveness；
On the other hand, due to the generally transmission of sales promotion information, the real demand of sales promotion information can not be met.Existing technical side
Case reduces the efficiency of advertising campaign, wastes promotion resource.
Invention content
The present invention provides a kind of method and system of internet shopping promotion, and push is oriented to the potential user of the high degree of association
Sales promotion information, strengthens products propaganda and popularization, deepens customer to the impression of product, improves attention rate of the customer to product,
The decision about shopping of customer is effectively influenced, directly purchase entrance is provided for consumer, simplifies shopping process, facilitate client fast
Speed places an order, and improves the efficiency of internet shopping.
Technical scheme of the present invention provides a kind of method of internet shopping promotion, includes the following steps：
Formulate the push strategy of sales promotion information；
Counting user browses the data of shopping webpage；
Choose commodity sales promotion；
Push sales promotion information.
Further, the parameter of the push strategy includes but not limited to the number of visits of internet commodity, webpage stops
Duration places an order but not payment amount.
Further, the data of the browsing shopping webpage include but not limited to the number of visits of internet commodity, webpage
Stay time places an order but not payment amount.
Further, the browsing shopping webpage data are counted respectively according to different user.
Further, according to the push strategy and the browsing shopping webpage data, analysis obtains the commodity sales promotion.
Further, each user corresponds to the different commodity sales promotions respectively.
Further, the commodity sales promotion carries out advertising campaign, then pushes sales promotion information to corresponding user.
Technical scheme of the present invention additionally provides a kind of system of internet shopping promotion, including collecting unit, database
And push unit, wherein：
Collect the data that unit is used to collect the browsing shopping webpage of user；
Database is used to store the data of the browsing shopping webpage；
For push unit for formulating the push strategy, analysis obtains the corresponding commodity sales promotion of user, and determines institute
State the push object of sales promotion information.
Further, the database keeps real-time update；
The database root records the record of the browsing shopping webpage according to different user respectively.
Further, the push unit pushes the sales promotion information respectively to the corresponding user of the commodity sales promotion；
When the commodity sales promotion carries out promotion, the push unit pushes promotion letter to the corresponding user of the commodity sales promotion
Breath.
Technical solution of the present invention determines the push object of sales promotion information by the shopping record of user, to the latent of the high degree of association
Push sales promotion information is oriented in user, strengthens products propaganda and popularization, deepens customer to the impression of product, improves customer couple
The attention rate of product effectively influences the decision about shopping of customer, provides directly purchase entrance for consumer, simplifies shopping process,
Facilitate client that can quickly place an order, improve the efficiency of internet shopping.
Other features and advantages of the present invention will be illustrated in the following description, also, partly becomes from specification
It obtains it is clear that being understood by implementing the present invention.The purpose of the present invention and other advantages can be by the explanations write
Specifically noted structure is realized and is obtained in book, claims and attached drawing.
Below by drawings and examples, technical scheme of the present invention is described in further detail.
Description of the drawings
Attached drawing is used to provide further understanding of the present invention, and a part for constitution instruction, the reality with the present invention
Example is applied together for explaining the present invention, is not construed as limiting the invention.In the accompanying drawings：
Fig. 1 is the method flow diagram of shopping promotion in internet in the embodiment of the present invention one；
Fig. 2 is the system construction drawing of shopping promotion in internet in the embodiment of the present invention one.
Specific embodiment
The preferred embodiment of the present invention is illustrated below in conjunction with attached drawing, it should be understood that preferred reality described herein
It applies example to be merely to illustrate and explain the present invention, be not intended to limit the present invention.
Fig. 1 is the method flow diagram of shopping promotion in internet in the embodiment of the present invention one.As shown in Figure 1, the flow includes
Following steps：
Step 101, the push strategy for formulating sales promotion information.
Push strategy parameter include but not limited to the number of visits of internet commodity, webpage stay time, place an order but
Not payment amount.
The data of step 102, counting user browsing shopping webpage.
Under the data of browsing shopping webpage include but not limited to the number of visits of internet commodity, webpage stay time, have
List but not payment amount, it is consistent with the content of push strategy.
Count browsing shopping webpage data respectively according to different user.
Step 103 chooses commodity sales promotion.
According to push strategy and browsing shopping webpage data, analysis obtains the commodity sales promotion.
Each user corresponds to different commodity sales promotions respectively.
Step 104, push sales promotion information.
When commodity sales promotion carries out advertising campaign, sales promotion information is pushed to corresponding user.
In order to realize above method flow, the present embodiment additionally provides a kind of system of internet shopping promotion, and Fig. 2 is this
The system construction drawing of internet shopping promotion in inventive embodiments one.As shown in Fig. 2, the system includes collecting unit 201, data
Library 202 and push unit 203, wherein,
Collect the data that unit is used to collect the browsing shopping webpage of user；
Database browses the data of shopping webpage for storing；
For push unit for formulating push strategy, analysis obtains the corresponding commodity sales promotion of user, and determines sales promotion information
Push object.
Database keeps real-time update；
Database root records the record of browsing shopping webpage according to different user respectively.
Push unit pushes corresponding sales promotion information respectively to the corresponding different user of commodity sales promotion；
When commodity sales promotion is carried out and promoted, push unit pushes sales promotion information in time to the corresponding user of commodity sales promotion.
Technical solution of the present invention determines the push object of sales promotion information by the shopping record of user, to the latent of the high degree of association
Push sales promotion information is oriented in user, strengthens products propaganda and popularization, deepens customer to the impression of product, improves customer couple
The attention rate of product effectively influences the decision about shopping of customer, provides directly purchase entrance for consumer, simplifies shopping process,
Facilitate client that can quickly place an order, improve the efficiency of internet shopping.
It should be understood by those skilled in the art that, the embodiment of the present invention can be provided as method, system or computer program
Product.Therefore, the reality in terms of complete hardware embodiment, complete software embodiment or combination software and hardware can be used in the present invention
Apply the form of example.Moreover, the computer for wherein including computer usable program code in one or more can be used in the present invention
The shape of computer program product that usable storage medium is implemented on (including but not limited to magnetic disk storage and optical memory etc.)
Formula.
The present invention be with reference to according to the method for the embodiment of the present invention, the flow of equipment (system) and computer program product
Figure and/or block diagram describe.It should be understood that it can be realized by computer program instructions every first-class in flowchart and/or the block diagram
The combination of flow and/or box in journey and/or box and flowchart and/or the block diagram.These computer programs can be provided
The processor of all-purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices is instructed to produce
A raw machine so that the instruction performed by computer or the processor of other programmable data processing devices is generated for real
The device of function specified in present one flow of flow chart or one box of multiple flows and/or block diagram or multiple boxes.
These computer program instructions, which may also be stored in, can guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works so that the instruction generation being stored in the computer-readable memory includes referring to
Enable the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one box of block diagram or
The function of being specified in multiple boxes.
These computer program instructions can be also loaded into computer or other programmable data processing devices so that counted
Series of operation steps are performed on calculation machine or other programmable devices to generate computer implemented processing, so as in computer or
The instruction offer performed on other programmable devices is used to implement in one flow of flow chart or multiple flows and/or block diagram one
The step of function of being specified in a box or multiple boxes.
Obviously, various changes and modifications can be made to the invention without departing from essence of the invention by those skilled in the art
God and range.In this way, if these modifications and changes of the present invention belongs to the range of the claims in the present invention and its equivalent technologies
Within, then the present invention is also intended to include these modifications and variations.
Claims (10)
- A kind of 1. method of internet shopping promotion, which is characterized in that include the following steps：Formulate the push strategy of sales promotion information；Counting user browses the data of shopping webpage；Choose commodity sales promotion；Push sales promotion information.
- 2. according to the method described in claim 1, it is characterized in that, the parameter of the push strategy includes but not limited to internet The numbers of visits of commodity, webpage stay time place an order but not payment amount.
- 3. according to the method described in claim 1, it is characterized in that, the data of the browsing shopping webpage are including but not limited to mutual Network the numbers of visits of commodity, webpage stay time, place an order but not payment amount.
- 4. the method according to claim 1 or 3, which is characterized in that count the browsing shopping respectively according to different user Web data.
- 5. according to the method described in claim 1, it is characterized in that, according to the push strategy and the browsing shopping network number of pages According to analysis obtains the commodity sales promotion.
- 6. method according to claim 1 or 5, which is characterized in that each user corresponds to the different promotion quotient respectively Product.
- 7. the method according to claim 1 or 6, which is characterized in that the commodity sales promotion carries out advertising campaign, then to correspondence User pushes sales promotion information.
- 8. a kind of system of internet shopping promotion, which is characterized in that including collecting unit, database and push unit, wherein：Collect the data that unit is used to collect the browsing shopping webpage of user；Database is used to store the data of the browsing shopping webpage；For push unit for formulating the push strategy, analysis obtains the corresponding commodity sales promotion of user, and determines the rush Sell the push object of information.
- 9. system according to claim 8, which is characterized in that further comprise：The database keeps real-time update；The database root records the record of the browsing shopping webpage according to different user respectively.
- 10. system according to claim 8, which is characterized in that further comprise：The push unit pushes the sales promotion information respectively to the corresponding user of the commodity sales promotion；When the commodity sales promotion carries out promotion, the push unit pushes sales promotion information to the corresponding user of the commodity sales promotion.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611188858.0A CN108229997A (en) | 2016-12-21 | 2016-12-21 | A kind of method and system of internet shopping promotion |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611188858.0A CN108229997A (en) | 2016-12-21 | 2016-12-21 | A kind of method and system of internet shopping promotion |
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| Publication Number | Publication Date |
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| CN108229997A true CN108229997A (en) | 2018-06-29 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201611188858.0A Pending CN108229997A (en) | 2016-12-21 | 2016-12-21 | A kind of method and system of internet shopping promotion |
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110956514A (en) * | 2018-09-26 | 2020-04-03 | 北京京东尚科信息技术有限公司 | Method and device for generating order information |
| CN111489244A (en) * | 2020-04-20 | 2020-08-04 | 杭州在简文化艺术策划有限公司 | Off-line merchant targeted promotion system |
| CN112686704A (en) * | 2020-12-31 | 2021-04-20 | 无锡软美信息科技有限公司 | Shopping guiding method and system |
| CN113159828A (en) * | 2021-03-17 | 2021-07-23 | 深圳创维－Rgb电子有限公司 | Promotion scheme recommendation method and device and computer readable storage medium |
| CN113191797A (en) * | 2021-04-20 | 2021-07-30 | 北京异乡旅行网络科技有限公司 | Broadcast promotion method, device and storage medium suitable for peripheral supermarket |
| CN113706250A (en) * | 2021-08-30 | 2021-11-26 | 重庆闻达纪远网络科技有限公司 | Quality community group purchase method based on property community housekeeper |
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| US20090198563A1 (en) * | 2008-02-04 | 2009-08-06 | Chi-Chang Tung | Method for presenting promotional information on a web page |
| CN103377436A (en) * | 2012-04-27 | 2013-10-30 | 纽海信息技术（上海）有限公司 | System and method for recommending sales promotions |
| CN104574140A (en) * | 2014-12-22 | 2015-04-29 | 北京京东尚科信息技术有限公司 | Method and device for outputting promotion information |
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Patent Citations (3)
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| US20090198563A1 (en) * | 2008-02-04 | 2009-08-06 | Chi-Chang Tung | Method for presenting promotional information on a web page |
| CN103377436A (en) * | 2012-04-27 | 2013-10-30 | 纽海信息技术（上海）有限公司 | System and method for recommending sales promotions |
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Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110956514A (en) * | 2018-09-26 | 2020-04-03 | 北京京东尚科信息技术有限公司 | Method and device for generating order information |
| CN111489244A (en) * | 2020-04-20 | 2020-08-04 | 杭州在简文化艺术策划有限公司 | Off-line merchant targeted promotion system |
| CN112686704A (en) * | 2020-12-31 | 2021-04-20 | 无锡软美信息科技有限公司 | Shopping guiding method and system |
| CN112686704B (en) * | 2020-12-31 | 2022-05-17 | 上海识致信息科技有限责任公司 | Shopping guiding method and system |
| CN113159828A (en) * | 2021-03-17 | 2021-07-23 | 深圳创维－Rgb电子有限公司 | Promotion scheme recommendation method and device and computer readable storage medium |
| CN113191797A (en) * | 2021-04-20 | 2021-07-30 | 北京异乡旅行网络科技有限公司 | Broadcast promotion method, device and storage medium suitable for peripheral supermarket |
| CN113706250A (en) * | 2021-08-30 | 2021-11-26 | 重庆闻达纪远网络科技有限公司 | Quality community group purchase method based on property community housekeeper |
| CN113706250B (en) * | 2021-08-30 | 2024-05-03 | 重庆闻达纪远网络科技有限公司 | Quality community group purchase method based on property community manager |
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Application publication date: 20180629 |
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