CN108229996A - Promote the method and system of the second activity of killing in a kind of internet store - Google Patents
Promote the method and system of the second activity of killing in a kind of internet store Download PDFInfo
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- CN108229996A CN108229996A CN201611188534.7A CN201611188534A CN108229996A CN 108229996 A CN108229996 A CN 108229996A CN 201611188534 A CN201611188534 A CN 201611188534A CN 108229996 A CN108229996 A CN 108229996A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0222—During e-commerce, i.e. online transactions
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0239—Online discounts or incentives
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- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses the method and system that the second activity of killing is promoted in a kind of internet store, this method includes：Counting user browses the data of shopping webpage；The commodity of selection demand maximum；It collects the second and kills price range of the commodity at internet shopping network station, the second haggling lattice are set according to the price range；The setting second kills activity；Carry out the second and kill activity.Technical solution of the present invention fully excavates potential internet commodity, it flexibly promotes the internet second and kills activity, the type of abundant internet media services commodity, improve the competitiveness of internet media services, meet the consumption demand of different user, user is encouraged to participate in the enthusiasm of internet shopping, effectively facilitates the rapid growth of internet and E-commerce market.
Description
Technical field
The present invention relates to Internet technical field, more particularly to a kind of internet store promotes the method for the second activity of killing and is
System.
Background technology
Internet development is rapid, it has also become the important component of people's life and the important load of human civilization communication development
Body penetrates into economic, politics, culture, social life various aspects, changes the manner of intercourse and the mode of thinking of people.No matter
It is either in social life field in industrial circle, internet brings huge variation.
By in December, 2015, China's netizen's scale will be carried up to 6.88 hundred million, Internet penetration 50.3% compared with the end of the year 2014
Rise 2.4 percentage points.The Internet, applications based on instant messaging, search engine, Internet news and social activity, userbase one
Directly keep steadily increasing trend.
As one of the Internet, applications, internet shopping marketplace keeps fast-developing.In the stable development of original electric business market
On the basis of, cross-border electric business and rural area electric business become the new market opportunity；It purchases by group industry and continues " going purchasing by group ", deep-cut O2O moulds
Consumption potentiality under formula；Market is made a reservation in the case where the strategy of Large-Scale Interconnected net enterprise is registered capital on the net, actively expands Xian Xia trade companies；It is travelling
Under consumption rapid growth drives, online travel reservations industry rapidly develops.Using intellectual property as the network entertainment industry chain of core
Huge commercial value was shown in 2015, by the films and television programs of popular online literature works reorganization, not only extra earning regards new peak repeatly,
The game of reorganization can also obtain rapidly the concern of loyal bean vermicelli, and the reorganization of video display and game successfully promotes online literature sheet
The development of body promotes its business model to expand audience and then culture using free mode from being changed into user's charge merely
High-quality intellectual property.Internet finance class application development is further deepened, and internet financing market continues to expand in userbase
While, product pattern is by the current finance product " running the whole show " of the early stage of development is changed into current, regular finance product is total to
With development；Network payment quickly pays scene extension and is expanded under line, and actively opens the services such as foreign currency payment.Internet pair
The influence of individual lifestyle is further deepened, and is dissolved into the public services classes such as online education, internet are medical, network is about hired a car
Application field, user's custom are gradually formed.
Along with the fast development of internet shopping class application, market scale is huge.By in December, 2015, China's net
Network shopping userbase reaches 4.13 hundred million, is 14.3% compared with 2014 end of the year growth rates.Chinese online-shopping market transaction in 2015
Scale is 3.8 trillion yuans, increases by 36.2% over the same period last year, and the accounting in the total retail sales of consumer goods is 12.6%, compared with
Improve 2% within 2014.B2C marketings scale is 2.0 trillion yuans in Chinese online-shopping market in 2015, is increased than 2014
56.6%, the accounting in Chinese overall network shopping marketplace transaction size reaches 51.9%, and 45.2% compared with 2014 improves
6.7 percentage points, annual accounting is for the first time more than C2C.
In shopping at network, the activity of killing of commodity second is important promotion method, is that businessman provides commodity sales promotion, it is desirable that buyer
In defined time central merchandising commodity, so as to achieve the purpose that commercial promotions.The activity of killing of commodity second can promote from many aspects
The consumption of shopping at network：
1st, contribute to the buyer of research different levels to the susceptibility of price.User enters capable shopping by the second, participates in
The formulation of price, by passively receiving price is merely changed into influencer, and price is made to be carried closer to user's acceptable level
The high efficiency of pricing practice, also makes user obtain material benefit.
2nd, promote shopping.It has been recognized that the buyer of the second activity of killing is participated in than purchase that those are infrequently participated in
Buyer has higher susceptibility to price.Therefore, when being done shopping to the buyer of Price Sensitive by participating in the second activity of killing,
Sales volume can increase with the push of promotion, so as to promote consumption.
3rd, strengthen brand building.Brand is that operator is the trade name that commodity are formulated, and has corresponding commercial value.With
Family participates in the second and kills activity, is on the one hand the affirmative to brand, also shows the loyalty to brand.It is lived by participating in promotional offer
Dynamic, user has also assisted in brand building while obtaining preferential, improves the market effect of brand.
4th, contribute to increase user's viscosity.User easily participates in the second and kills activity, therefrom realizes shopping enjoyment；Separately
On the one hand, the second activity of killing can guide customer consumption, can be combined marketing activity with the resource of enterprise itself and periphery, real
What now marketing was worth freely discharges, and promotes the effect of marketing activity.
But the activity of killing of the second in existing internet store has randomness, i.e. the second activity of killing has been carried out, has paid
Relevant promotion expense, but the viscosity nothing of customer effectively improves, it is impossible to effectively improve the brand recognition of commodity.It needs to adjust
Strategy whole, that the commodity second kills in the shopping of optimization internet, to promote the effect of the second activity of killing.
Invention content
The present invention provides the method and system that the second activity of killing is promoted in a kind of internet store, fully excavates potential interconnection
Net commodity flexibly promote the internet second and kill activity, enrich the type of internet media services commodity, improve the competition of internet media services
Power meets the consumption demand of different user, and user is encouraged to participate in the enthusiasm of internet shopping, effectively facilitates internet and electronics
The rapid growth of business market.
Technical scheme of the present invention provides a kind of method that the second activity of killing is promoted in internet store, includes the following steps：
Counting user browses the data of shopping webpage；
The commodity of selection demand maximum；
The setting second kills activity；
Carry out the second and kill activity.
Further, more number of visits, shopping webpage residence time length are chosen, is placed an order but the commodity more than payment amount are not
The commodity of the demand maximum.
Further, the setting second kills activity, and including but not limited to setting starts the time, the second kills commodity, second haggling lattice
And effective time.
Further, picking commodities kill commodity as the second of the second activity of killing from the commodity of demand maximum.
Further, it collects the second and kills price range of the commodity at internet shopping network station, according to the price range
The second haggling lattice are set.
Further, the second of the activity of killing of each second is set to kill commodity and second haggling lattice respectively.
Further, the second kills Activity supporting and manually starts and start automatically.
Technical scheme of the present invention additionally provides the system that the second activity of killing is promoted in a kind of internet store, single including starting
Member, statistic unit and movable setting unit, wherein：
Start unit kills activity for starting the second；
Statistic unit is used for the commodity for counting shopping webpage browsing data, choosing the demand maximum, collects the demand
Maximum commodity are in the price range at internet shopping network station；
Movable setting unit is used to that the second to be set to kill activity.
Further, the start unit supports manually starting and starting automatically for the second activity of killing.
Further, the setting second kills activity, and including but not limited to setting starts the time, the second kills commodity, second haggling lattice
And effective time；
Each second activity of killing is configured respectively.
Technical solution of the present invention fully excavates potential internet commodity, flexibly promotes the internet second and kills activity, enriches
The type of internet media services commodity improves the competitiveness of internet media services, meets the consumption demand of different user, encourages user's ginseng
With the enthusiasm of internet shopping, the rapid growth of internet and E-commerce market is effectively facilitated.
Other features and advantages of the present invention will be illustrated in the following description, also, partly becomes from specification
It obtains it is clear that being understood by implementing the present invention.The purpose of the present invention and other advantages can be by the explanations write
Specifically noted structure is realized and is obtained in book, claims and attached drawing.
Below by drawings and examples, technical scheme of the present invention is described in further detail.
Description of the drawings
Attached drawing is used to provide further understanding of the present invention, and a part for constitution instruction, the reality with the present invention
Example is applied together for explaining the present invention, is not construed as limiting the invention.In the accompanying drawings：
Fig. 1 is the method flow diagram that the second activity of killing is promoted in internet store in the embodiment of the present invention one；
Fig. 2 is the system construction drawing that the second activity of killing is promoted in internet store in the embodiment of the present invention one.
Specific embodiment
The preferred embodiment of the present invention is illustrated below in conjunction with attached drawing, it should be understood that preferred reality described herein
It applies example to be merely to illustrate and explain the present invention, be not intended to limit the present invention.
Fig. 1 is the method flow diagram that the second activity of killing is promoted in internet store in the embodiment of the present invention one.It as shown in Figure 1, should
Flow includes the following steps：
The data of step 101, counting user browsing shopping webpage.
Step 102, the commodity for choosing demand maximum.
According to statistical data, more number of visits, shopping webpage residence time length are chosen, is placed an order but the not quotient more than payment amount
Product are the commodity of demand maximum.
Step 103, setting second kill activity.
The setting second kills activity, and including but not limited to setting starts the time, the second kills commodity, the second beats the price down lattice and effective time.
Picking commodities kill commodity as the second of the second activity of killing from the commodity of demand maximum.
It collects the second and kills price range of the commodity at internet shopping network station, second haggling lattice are set according to price range.
Each second kills activity and is set respectively, and the second of the activity of killing of each second is set to kill commodity and second haggling lattice respectively.
Step 104, development second kill activity.
Second kills Activity supporting and manually starts and start automatically.
Fig. 2 is the system construction drawing that the second activity of killing is promoted in internet store in the embodiment of the present invention one.It as shown in Fig. 2, should
The system that internet mall promotes the second activity of killing includes start unit 201, statistic unit 202 and movable setting unit 203,
In：
Start unit kills activity for starting the second；
Statistic unit is used to count the quotient of shopping webpage browsing data, the commodity of selection demand maximum, collection demand maximum
Product are in the price range at internet shopping network station；
Movable setting unit is used to that the second to be set to kill activity.
Start unit supports manually starting and starting automatically for the second activity of killing.
The setting second kills activity, and including but not limited to setting starts the time, the second kills commodity, the second beats the price down lattice and effective time；
Each second activity of killing is configured respectively.
Technical solution in above-described embodiment fully excavates potential internet commodity, flexibly promotes the internet second and kills work
It is dynamic, the type of internet media services commodity is enriched, the competitiveness of internet media services is improved, meets the consumption demand of different user, drum
The enthusiasm that user participates in internet shopping is encouraged, effectively facilitates the rapid growth of internet and E-commerce market.
It should be understood by those skilled in the art that, the embodiment of the present invention can be provided as method, system or computer program
Product.Therefore, the reality in terms of complete hardware embodiment, complete software embodiment or combination software and hardware can be used in the present invention
Apply the form of example.Moreover, the computer for wherein including computer usable program code in one or more can be used in the present invention
The shape of computer program product that usable storage medium is implemented on (including but not limited to magnetic disk storage and optical memory etc.)
Formula.
The present invention be with reference to according to the method for the embodiment of the present invention, the flow of equipment (system) and computer program product
Figure and/or block diagram describe.It should be understood that it can be realized by computer program instructions every first-class in flowchart and/or the block diagram
The combination of flow and/or box in journey and/or box and flowchart and/or the block diagram.These computer programs can be provided
The processor of all-purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices is instructed to produce
A raw machine so that the instruction performed by computer or the processor of other programmable data processing devices is generated for real
The device of function specified in present one flow of flow chart or one box of multiple flows and/or block diagram or multiple boxes.
These computer program instructions, which may also be stored in, can guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works so that the instruction generation being stored in the computer-readable memory includes referring to
Enable the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one box of block diagram or
The function of being specified in multiple boxes.
These computer program instructions can be also loaded into computer or other programmable data processing devices so that counted
Series of operation steps are performed on calculation machine or other programmable devices to generate computer implemented processing, so as in computer or
The instruction offer performed on other programmable devices is used to implement in one flow of flow chart or multiple flows and/or block diagram one
The step of function of being specified in a box or multiple boxes.
Obviously, various changes and modifications can be made to the invention without departing from essence of the invention by those skilled in the art
God and range.In this way, if these modifications and changes of the present invention belongs to the range of the claims in the present invention and its equivalent technologies
Within, then the present invention is also intended to include these modifications and variations.
Claims (10)
1. a kind of method that the second activity of killing is promoted in internet store, which is characterized in that include the following steps：
Counting user browses the data of shopping webpage；
The commodity of selection demand maximum；
The setting second kills activity；
Carry out the second and kill activity.
2. according to the method described in claim 1, it is characterized in that, choose number of visits is more, shopping webpage residence time length, under
List but the not commodity more than payment amount are the commodity of demand maximum.
3. method according to claim 1 or 2, which is characterized in that the setting second kills activity, including but not limited to sets
Start the time, the second kills commodity, the second beats the price down lattice and effective time.
4. according to the method described in claim 1,2 or 3, which is characterized in that the picking commodities from the commodity of demand maximum
As the second, the second for the activity of killing kills commodity.
5. according to the method described in claim 1,3 or 4, which is characterized in that collect the second and kill commodity in internet shopping network
The price range stood sets the second haggling lattice according to the price range.
6. the method according to claim 1 or 3, which is characterized in that the second of the activity of killing of each second is set to kill quotient respectively
Product and second haggling lattice.
7. according to the method described in claim 1, it is characterized in that, the second kills Activity supporting manually starts and start automatically.
8. the system that the second activity of killing is promoted in a kind of internet store, which is characterized in that including start unit, statistic unit and activity
Setting unit, wherein：
Start unit kills activity for starting the second；
Statistic unit is used for the commodity for counting shopping webpage browsing data, choosing the demand maximum, collects the demand maximum
Commodity internet shopping network station price range；
Movable setting unit is used to that the second to be set to kill activity.
9. system according to claim 8, which is characterized in that the start unit support the second activity of killing manually start and
It is automatic to start.
10. system according to claim 8, which is characterized in that further comprise：
The setting second kills activity, and including but not limited to setting starts the time, the second kills commodity, the second beats the price down lattice and effective time；
Each second activity of killing is configured respectively.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611188534.7A CN108229996A (en) | 2016-12-21 | 2016-12-21 | Promote the method and system of the second activity of killing in a kind of internet store |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611188534.7A CN108229996A (en) | 2016-12-21 | 2016-12-21 | Promote the method and system of the second activity of killing in a kind of internet store |
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| Publication Number | Publication Date |
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| CN108229996A true CN108229996A (en) | 2018-06-29 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201611188534.7A Pending CN108229996A (en) | 2016-12-21 | 2016-12-21 | Promote the method and system of the second activity of killing in a kind of internet store |
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| Country | Link |
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| CN (1) | CN108229996A (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110673965A (en) * | 2019-09-11 | 2020-01-10 | 杭州火小二科技有限公司 | Method and device for capturing second-killing commodities |
| CN111091405A (en) * | 2019-09-12 | 2020-05-01 | 达疆网络科技(上海)有限公司 | Implementation scheme for solving high concurrency of killing and promoting second |
Citations (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101944222A (en) * | 2010-09-27 | 2011-01-12 | 丁志军 | Internet technology-based commodity promotion system and method thereof |
-
2016
- 2016-12-21 CN CN201611188534.7A patent/CN108229996A/en active Pending
Patent Citations (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101944222A (en) * | 2010-09-27 | 2011-01-12 | 丁志军 | Internet technology-based commodity promotion system and method thereof |
Non-Patent Citations (1)
| Title |
|---|
| 王耀成 等主编: "《网店推广赢家宝典》", 30 June 2016 * |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110673965A (en) * | 2019-09-11 | 2020-01-10 | 杭州火小二科技有限公司 | Method and device for capturing second-killing commodities |
| CN111091405A (en) * | 2019-09-12 | 2020-05-01 | 达疆网络科技(上海)有限公司 | Implementation scheme for solving high concurrency of killing and promoting second |
| CN111091405B (en) * | 2019-09-12 | 2023-08-08 | 达疆网络科技(上海)有限公司 | Implementation scheme for solving high concurrency of second killing promotion |
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Application publication date: 20180629 |
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