CN111091405B - Implementation scheme for solving high concurrency of second killing promotion - Google Patents
Implementation scheme for solving high concurrency of second killing promotion Download PDFInfo
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- CN111091405B CN111091405B CN201910867178.9A CN201910867178A CN111091405B CN 111091405 B CN111091405 B CN 111091405B CN 201910867178 A CN201910867178 A CN 201910867178A CN 111091405 B CN111091405 B CN 111091405B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0235—Discounts or incentives, e.g. coupons or rebates constrained by time limit or expiration date
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0239—Online discounts or incentives
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0607—Regulated
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0641—Shopping interfaces
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- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
- Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
- Y02D10/00—Energy efficient computing, e.g. low power processors, power management or thermal management
Abstract
An implementation scheme for solving the problem of high concurrency of second killing promotion comprises the following steps: the merchant selects and determines commodities participating in the second killing activity, and submits confirmed commodity information to a second killing activity platform; displaying commodity information of merchants participating in the second killing activity on a second killing activity platform; the commodity ordering mode comprises the following two modes: the commodity information displayed on the second killing movable platform is automatically ordered according to the rules that the priority of the second killing residual time, the second killing preferential amount and the second killing commodity stock is gradually reduced; manually intervening the commodity sorting displayed on the second killing movable platform; the buyer clicks a second killing button to participate in second killing on a commodity information page displayed on the second killing movable platform, and the seller cannot reject the request of the buyer to participate in second killing. The invention solves the problems that the ordering of the sales promotion commodities is disordered and is not convenient for platform management and buyer selection when the sales promotion is performed in seconds, so that the ordering regularity of the commodities is better, the interactivity of the buyers is better, and the purchasing experience is better.
Description
Technical Field
The invention relates to the technical field of commodity sales promotion, in particular to an implementation scheme for solving the problem of high concurrency of second killing sales promotion.
Background
In electronic commerce systems, it is often desirable to promote the flow of websites and promote the sales of goods through various promotions. In enterprise-level e-commerce systems, the promotional functionality is often a short board thereof. E-commerce software systems often implement sales promotion policies for electronic commerce in a personalized custom development manner. The method comprises the step of limiting the second killing activity, wherein a merchant submits commodity information participating in the second killing activity on a second killing platform, the platform displays the information on a second killing activity page, and a buyer can select commodities and kill the commodities on the page. The time-limited second killing activity improves sales of shops and brings benefits to buyers.
However, at present, when commodity information submitted by merchants to the second killing movable platform is displayed by the platform, all commodities are arranged in disorder, the platform is troublesome in managing all commodities, and the second killing experience of buyers on the platform is still to be improved.
Disclosure of Invention
Object of the invention
In order to solve the technical problems in the background technology, the invention provides a realization scheme for solving the high concurrency of the second killing promotion, and solves the problems that the ordering of the promotion commodities is disordered during the second killing promotion, and the platform management and the buyer selection are inconvenient, so that the ordering of the commodities is better, the interactivity of the buyers is better, and the purchasing experience is better.
(II) technical scheme
In order to solve the problems, the invention provides an implementation scheme for solving the problem of high concurrency of second killing promotion, which comprises the following steps:
the merchant selects and determines commodities participating in the second killing activity, and submits confirmed commodity information to a second killing activity platform;
displaying commodity information of merchants participating in the second killing activity on a second killing activity platform;
the commodity ordering mode comprises the following two modes: the commodity information displayed on the second killing movable platform is automatically ordered according to the rules that the priority of the second killing residual time, the second killing preferential amount and the second killing commodity stock is gradually reduced; manually intervening the commodity sorting displayed on the second killing movable platform;
the buyer clicks a second killing button to participate in second killing on a commodity information page displayed on the second killing movable platform, and the seller cannot reject the request of the buyer to participate in second killing.
Preferably, the buyer enters the detail page of the commodity in the store by clicking the commodity information area, and the commodity preferential type and the preferential amplitude corresponding to each preferential type are displayed on the detail page of the commodity in the store.
Preferably, when the commodity information displayed on the second killing activity platform is automatically ordered according to the rule that the priority of the second killing residual time, the second killing preferential amount and the second killing commodity stock is gradually reduced: the commodities are sequentially ordered from top to bottom according to the rule of short to long second killing residual time, the commodities are sequentially ordered from top to bottom according to the rule of big to small second killing preferential amount, and the commodities are sequentially ordered from top to bottom according to the rule of small second killing commodity stock quantity.
Preferably, when the manual intervention is performed to sort the commodities displayed on the second killing movable platform, the following interference types are included:
the first category is to manually adjust the ordering of the display pages of a plurality of commodities on a second killing movable platform;
the second category, add the new commodity participating in the second killing activity to the second killing activity platform manually, and confirm the order position of this commodity on the second killing activity platform;
and thirdly, manually removing the commodities participating in the second killing activity from the second killing activity platform, and automatically sequencing the rest commodities according to the original priority and sequencing rules.
Preferably, only one commodity can be selected to participate in the second killing activity for the same type of commodity in commodities sold by the same merchant.
Preferably, before the second killing activity starts, the merchant submits commodity information which is determined to participate in the second killing activity to a second killing activity platform in advance; and, before the second killing activity begins, the merchant can make changes to the submitted merchandise information.
Preferably, after the buyer enters the detail page of the commodity by clicking the commodity information area on the second killing activity, various types of coupons taken on the detail page of the commodity can be overlapped and used on the second killing price basis.
Preferably, the commodity detail page is provided with a discount type of paying attention to a store coupon, and after a buyer enters the store and pays attention to the store, the store automatically issues the coupon to the buyer coupon package.
The technical scheme of the invention has the following beneficial technical effects: the seller submits the detailed information of the selected commodities to the second killing movable platform, and the commodities are killed for a limited time, so that the buyer is promoted to select and buy the commodities, the exposure rate and the conversion rate of the commodities which participate in the second killing activity of the store are improved, the sales amount and the sales amount of the store are further improved, and a benefit is provided for the buyer. The platform sorts the commodities submitted by each merchant, and the sorting mode comprises two modes of automatic sorting and manual interference sorting by the platform according to sorting rules, so that the problems that the sorting of the promoted commodities is disordered when sales promotion is carried out in seconds, the platform management and the buyer selection are inconvenient are solved, the sorting of the commodities is good in regularity, the interactivity of the buyer is good, and the purchasing experience is good.
Drawings
Fig. 1 is a schematic flow chart of a first structure of an implementation scheme for solving the problem of high concurrency of second killing promotion.
Fig. 2 is a schematic flow chart of a second structure of an implementation scheme for solving the problem of high concurrency of second killing promotion.
Fig. 3 is a block diagram of an automatic ordering scheme in an implementation scheme for solving the high concurrency of second killing promotion.
Detailed Description
The objects, technical solutions and advantages of the present invention will become more apparent by the following detailed description of the present invention with reference to the accompanying drawings. It should be understood that the description is only illustrative and is not intended to limit the scope of the invention. In addition, in the following description, descriptions of well-known structures and techniques are omitted so as not to unnecessarily obscure the present invention.
As shown in fig. 1-3, the implementation scheme for solving the problem of high concurrency of second killing promotion provided by the invention comprises the following steps:
the merchant selects and determines commodities participating in the second killing activity, and submits confirmed commodity information to a second killing activity platform;
displaying commodity information of merchants participating in the second killing activity on a second killing activity platform;
the commodity ordering mode comprises the following two modes: the commodity information displayed on the second killing movable platform is automatically ordered according to the rules that the priority of the second killing residual time, the second killing preferential amount and the second killing commodity stock is gradually reduced; manually intervening the commodity sorting displayed on the second killing movable platform;
the buyer clicks a second killing button to participate in second killing on a commodity information page displayed on the second killing movable platform, and the seller cannot reject the request of the buyer to participate in second killing.
According to the invention, the seller submits the detailed information of the selected commodity to the second killing activity platform, and the commodity kills for a limited time and a second, so that the buyer is promoted to select and buy the commodity, the exposure rate and the conversion rate of the commodity which participates in the second killing activity of the store are improved, the sales amount and the sales amount of the store are further improved, and a benefit is provided for the buyer. The platform sorts the commodities submitted by each merchant, and the sorting mode comprises two modes of automatic sorting and manual interference sorting by the platform according to sorting rules, so that the problems that the sorting of the promoted commodities is disordered when sales promotion is carried out in seconds, the platform management and the buyer selection are inconvenient are solved, the sorting of the commodities is good in regularity, the interactivity of the buyer is good, and the purchasing experience is good.
In an alternative embodiment, the buyer clicks the commodity information area to enter the detail page of the commodity in the merchant store, and the commodity preferential type and the preferential amplitude corresponding to each preferential type are displayed on the detail page of the commodity in the store.
By setting a plurality of types of coupons, the method improves the selection diversity of buyers, increases the preferential strength, and promotes the buyers to purchase the second-time commodity, thereby improving the conversion rate of the second-time commodity and improving the sales of shops.
In an alternative embodiment, the merchandise information displayed on the second killing activity platform is automatically ordered according to the rules of gradually decreasing priority of the second killing residual time, the second killing preferential amount and the second killing merchandise inventory: the commodities are sequentially ordered from top to bottom according to the rule of short to long second killing residual time, the commodities are sequentially ordered from top to bottom according to the rule of big to small second killing preferential amount, and the commodities are sequentially ordered from top to bottom according to the rule of small second killing commodity stock quantity.
It should be noted that, because the second killing activity has time limitation, the overtime commodity automatically exits the second killing activity platform. In order to avoid the waste of resources involved in the activity, the commodities are ordered by taking the second killing residual time as the highest priority, and the shorter the time residual, the earlier the arrangement position. And the commodity second discount offer is used as a second priority to be ordered, so that a buyer can acquire commodity information with large discount offer and purchase according to the requirement, and the buyer can conveniently and intuitively select the commodity information. And taking the commodity stock quantity as a sequencing rule of the lowest priority, and automatically withdrawing the commodity from the second killing platform after the commodity is killed in seconds, so that the resource occupation is reduced.
In an alternative embodiment, the method includes the following types of intervention when manually intervening in the ordering of the merchandise displayed on the second killing mobile platform:
the first category is to manually adjust the ordering of the display pages of a plurality of commodities on a second killing movable platform;
the second category, add the new commodity participating in the second killing activity to the second killing activity platform manually, and confirm the order position of this commodity on the second killing activity platform;
and thirdly, manually removing the commodities participating in the second killing activity from the second killing activity platform, and automatically sequencing the rest commodities according to the original priority and sequencing rules.
When the ordering and the state of the second killing commodities on the second killing platform are manually interfered, three types of interference modes are included, wherein the first type of interference mode only interferes with the ordering of the commodities, the second type of interference mode increases the commodities and orders the commodities, and the third type of interference mode removes the commodities participating in the second killing activity so as to reduce the occupation of resource positions.
In an alternative embodiment, only one commodity can be selected to participate in the second killing activity for the same type of commodity in the commodities sold by the same merchant.
It should be noted that the same merchant can only select one of the similar commodities to participate in the second killing activity, so that the merchant is promoted to select the more competitive commodity, so that each merchant can display various highly competitive commodities to the buyer, the buyer has a wider selection range, and the offers obtained by the buyer are more cost-effective.
In an alternative embodiment, the merchant submits commodity information determined to participate in the second killing activity to the second killing activity platform in advance before the second killing activity starts; and, before the second killing activity begins, the merchant can make changes to the submitted merchandise information.
It should be noted that after the merchant submits the commodity information participating in the second deactivation to the second deactivation background, there may be a condition of replacing the commodity or modifying the commodity information, so that the platform provides modification authority for the merchant to enable the merchant to flexibly adjust the strategy participating in the second deactivation, so that the merchant can modify the commodity information before the second deactivation is started, and the platform is more humanized.
In an alternative embodiment, the various types of coupons that are retrieved on the item's detail page can be used in an overlapping manner on a second killing price basis by clicking on the item information area on the second killing campaign to access the item's detail page.
It should be noted that, the buyer can continue to get coupons on the commodity detail page, and each coupon can be used in a superposition manner, so that the preferential strength of the merchant to the commodity is improved, and the conversion rate of the commodity is further improved.
In an alternative embodiment, the item detail page is provided with a "pay attention to store coupon" coupon type, and the store automatically issues coupons to the buyer coupon package after the buyer enters the store and pays attention to the store.
By setting the type of the offer concerning the store coupon, the offer is provided to the buyer.
Claims (7)
1. An implementation scheme for solving the problem of high concurrency of second killing promotion is characterized by comprising the following steps:
the merchant selects and determines commodities participating in the second killing activity, and submits confirmed commodity information to a second killing activity platform;
displaying commodity information of merchants participating in the second killing activity on a second killing activity platform;
the commodity ordering mode comprises the following two modes: the commodity information displayed on the second killing movable platform is automatically ordered according to the rules that the priority of the second killing residual time, the second killing preferential amount and the second killing commodity stock is gradually reduced; manually intervening the commodity sorting displayed on the second killing movable platform;
the buyer clicks a second killing button to participate in second killing on a commodity information page displayed on the second killing movable platform, and the seller cannot reject the request of the buyer to participate in second killing;
when the commodity information displayed on the second killing activity platform is automatically ordered according to the rule that the priority of the second killing residual time, the second killing preferential amount and the second killing commodity stock is gradually reduced: the commodities are sequentially ordered from top to bottom according to the rule of short to long second killing residual time, the commodities are sequentially ordered from top to bottom according to the rule of big to small second killing preferential amount, and the commodities are sequentially ordered from top to bottom according to the rule of small second killing commodity stock quantity.
2. The implementation scheme for solving the problem of high concurrency of second killing promotion according to claim 1, wherein the buyer clicks the commodity information area to enter a detail page of the commodity in the shop, and the commodity preferential types and the preferential amplitudes corresponding to the preferential types are displayed on the detail page of the commodity in the shop.
3. The implementation of claim 1 for resolving high concurrency of the second-kill promotion, wherein when manually intervening in ordering of the merchandise displayed on the second-kill activity platform, the following types of intervention are included:
the first category is to manually adjust the ordering of the display pages of a plurality of commodities on a second killing movable platform;
the second category, add the new commodity participating in the second killing activity to the second killing activity platform manually, and confirm the order position of this commodity on the second killing activity platform;
and thirdly, manually removing the commodities participating in the second killing activity from the second killing activity platform, and automatically sequencing the rest commodities according to the original priority and sequencing rules.
4. The implementation of claim 1, wherein only one commodity can be selected for the same type of commodity to participate in the second killing event.
5. The implementation scheme for solving the problem of high concurrency of second killing promotion according to claim 1, wherein the merchant submits commodity information which is determined to participate in second killing activity to a second killing activity platform in advance before second killing activity starts; and, before the second killing activity begins, the merchant can make changes to the submitted merchandise information.
6. The implementation of claim 1, wherein the various types of coupons received on the detail page of the item are stacked for use on a second killing price basis by clicking on the item information area on the second killing campaign to access the detail page of the item.
7. The implementation of claim 6, wherein the item detail page is provided with a "pay attention to store coupon" type, and the store automatically issues coupons to the buyer coupon package after the buyer enters the store and pays attention to the store.
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| CN201910867178.9A CN111091405B (en) | 2019-09-12 | 2019-09-12 | Implementation scheme for solving high concurrency of second killing promotion |
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| CN112102044B (en) * | 2020-11-10 | 2021-03-09 | 成都四方伟业软件股份有限公司 | Method, system and device for processing high-concurrency second-killing commodities by message queue |
| CN113518265B (en) * | 2021-05-25 | 2022-06-24 | 北京达佳互联信息技术有限公司 | Live broadcast data processing method and device, computer equipment and medium |
| CN113628001A (en) * | 2021-07-01 | 2021-11-09 | 广州云徙科技有限公司 | Multi-service promotion method, system, equipment and medium |
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| CN111091405A (en) | 2020-05-01 |
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