CN114546207B

CN114546207B - Information display method and device, electronic equipment and storage medium

Info

Publication number: CN114546207B
Application number: CN202210452991.1A
Authority: CN
Inventors: 包佰弘; 沈杨; 凌渊; 邱立康; 吴静姗; 李奇; 郑祎婷; 冯晓娟; 张飞; 雷云; 刘高尚; 李云龙; 张大宗; 高春阳
Original assignee: Zhejiang Koubei Network Technology Co Ltd
Current assignee: Zhejiang Koubei Network Technology Co Ltd
Priority date: 2022-04-27
Filing date: 2022-04-27
Publication date: 2022-08-16
Anticipated expiration: 2042-04-27
Also published as: CN117008754A; CN114546207A

Abstract

The invention relates to the technical field of Internet and discloses an information display method, an information display device and electronic equipment. The method comprises the following steps: responding to a trigger operation of opening a store homepage of a first entity object, and acquiring store homepage information of the first entity object from a server; outputting a store homepage of a first entity object, showing attribute information of the target interest certificate in a first area of the store homepage, and showing object information and an object selection control associated with the target interest certificate in a second area of the store homepage; detecting a trigger operation of an object selection control corresponding to a first object, and acquiring first prompt information for prompting whether to purchase a target interest certificate and the first object at the same time from a server; and displaying the first prompt message and the confirmation control. The embodiment of the invention increases the effective display path of the rights and interests card, saves the operation steps and ensures that the object purchasing operation is convenient and efficient.

Description

Information display method and device, electronic equipment and storage medium

Technical Field

The invention relates to the technical field of internet, in particular to an information display method, an information display device, electronic equipment and a computer readable storage medium.

Background

With the rise of online stores, more and more articles can be obtained in an online ordering mode, and a network platform or a merchant provides a discount card for a user to improve the transaction proportion of the user and the dependence of the user on the network platform. The form of the coupon card includes, but is not limited to, year card, quarter card, month card, week card, sub card, etc. In the prior art, effective display of the rights and interests card is lacked, the operation of purchasing corresponding commodities by using the rights and interests card is complex, and the efficiency is low.

Disclosure of Invention

In view of the above, embodiments of the present invention are proposed in order to provide an information presentation method, apparatus, electronic device and computer-readable storage medium that overcome or at least partially solve the above problems.

According to a first aspect of an embodiment of the present invention, there is provided an information display method, including:

in response to a trigger operation of opening a store homepage of a first entity object, acquiring store homepage information of the first entity object from a server, wherein the store homepage information comprises attribute information of a target interest certificate associated with the first entity object and object information associated with the target interest certificate;

outputting a store homepage of the first entity object, showing attribute information of the target interest certificate in a first area of the store homepage, and showing object information and an object selection control associated with the target interest certificate in a second area of the store homepage;

detecting a triggering operation of the object selection control corresponding to the first object, and acquiring first prompt information for prompting whether to purchase the target rights and interests certificate and the first object at the same time from the server;

and displaying the first prompt message and the confirmation control so that a user can buy the target rights voucher and the first object by operating the confirmation control.

In some embodiments, the method further comprises:

detecting a trigger operation aiming at the confirmation control, and acquiring purchase success prompt information from the server;

and displaying the purchase success prompt information in the store homepage, and activating a settlement control so that the user can settle the target interest certificate and the first object by operating the settlement control.

In some embodiments, the method further comprises:

and detecting a triggering operation aiming at an unfolding shopping cart control in the store homepage, unfolding and displaying the target interest certificate and the first object which are purchased together in the store homepage, wherein the display color of the target interest certificate is different from the background color of the second pop-up window.

In some embodiments, the method further comprises:

obtaining the maximum preferential data of the target rights voucher from the server;

and displaying the maximum offer data in a first area of the store homepage.

In some embodiments, said presenting said maximum offer data in a first region of said store home page comprises:

and displaying the maximum preferential data in a superposition manner on the displayed attribute information of the target interest certificate, or displaying the maximum preferential data in a first distance range around the displayed attribute information of the target interest certificate, wherein the display color of the maximum preferential data is different from the background color of the attribute information of the target interest certificate.

In some embodiments, the maximum offer data is included in the first prompt message, and a display color of the maximum offer data is different from a display color of other content in the first prompt message.

In some embodiments, the method further comprises:

responding to a request for showing purchased rights and interests voucher, and acquiring the purchased rights and interests voucher information from the server;

outputting a purchased rights voucher page, and displaying the purchased rights voucher information in the purchased rights voucher page;

detecting a trigger operation aiming at the target interest certificate in the purchased interest certificate page, and acquiring attribute information of the target interest certificate and object information associated with the target interest certificate from the server;

and outputting a certificate detail page, displaying the attribute information of the target rights and interests certificate in a third area of the certificate detail page, and displaying the object information and the object selection control associated with the target rights and interests certificate in a fourth area of the certificate detail page.

In some embodiments, the object associated with the target entitlement credential includes at least two, the method further comprising:

and displaying at least two object information associated with the target interest voucher in a second area of the store home page and/or a fourth area of the voucher detail page according to an order, wherein the order is that the discount sum obtained by using the target interest voucher is from big to small, or the discount obtained by using the target interest voucher is from big to small.

According to a second aspect of the embodiments of the present invention, there is provided an information display method, including: in response to a first request, searching store home page information of a first entity object, wherein the first request is sent by a terminal in response to a trigger operation of opening a store home page of the first entity object, and the store home page information comprises attribute information of a target interest certificate associated with the first entity object and object information associated with the target interest certificate;

sending the searched store homepage information of the first entity object to the terminal, so that the terminal outputs the store homepage of the first entity object, displaying the attribute information of the target interest certificate in a first area of the store homepage, and displaying the object information and the object selection control which are associated with the target interest certificate in a second area of the store homepage;

searching for first prompt information for prompting whether to purchase the target rights and interests certificate and the first object simultaneously in response to a second request, wherein the second request is sent by the terminal for detecting a triggering operation of the object selection control corresponding to the first object;

and sending the searched first prompt information to the terminal so that the terminal displays the first prompt information and a confirmation control, so that a user can buy the target rights and interests voucher and the first object by operating the confirmation control.

In some embodiments, the method further comprises:

searching for purchase successful prompt information in response to a third request, wherein the third request is sent by the terminal when the terminal detects the trigger operation aiming at the confirmation control;

sending the found purchase success prompt information to the terminal so that the terminal displays the purchase success prompt information in the store homepage, and activating a settlement control so that the user can settle the target rights and interests voucher and the first object by operating the settlement control.

In some embodiments, the method further comprises:

acquiring a background color of a second pop window, wherein the second pop window is a pop window used for unfolding and displaying the purchased target interest voucher and the first object in the store homepage when the terminal detects a trigger operation for unfolding a shopping cart control in the store homepage;

determining a display color of the target entitlement voucher to be a color different from a background color of the second popup;

and sending the determined display color of the target interest certificate to the terminal so that the terminal expands and displays the purchased target interest certificate and the first object in the homepage of the store.

In some embodiments, the method further comprises:

calculating the maximum preferential data of the target rights voucher;

and sending the maximum preferential data to the terminal so that the terminal displays the maximum preferential data in a first area of the store homepage.

In some embodiments, the sending the maximum offer data to the terminal to enable the terminal to display the maximum offer data in a first area of the store homepage includes:

acquiring the background color of the attribute information of the target interest certificate, and determining the display color of the maximum preferential data as a color different from the background color of the attribute information of the target interest certificate;

and sending the maximum preferential data and the determined display color of the maximum preferential data to the terminal so that the terminal displays the maximum preferential data on the displayed attribute information of the target interest certificate in an overlapping manner, or displays the maximum preferential data within a first distance range around the displayed attribute information of the target interest certificate.

In some embodiments, the method further comprises:

searching for the purchased right certificate information in response to a fourth request, wherein the fourth request is sent by the terminal in response to the request for displaying the purchased right certificate;

sending the searched bought rights and interests voucher information to the terminal so that the terminal outputs a bought rights and interests voucher page and displays the bought rights and interests voucher information in the bought rights and interests voucher page;

in response to a fifth request, searching attribute information of the target interest certificate and object information associated with the target interest certificate, wherein the fifth request is sent by the terminal for detecting a trigger operation of the target interest certificate in the purchased interest certificate page;

and sending the attribute information of the target interest certificate and the object information associated with the target interest certificate to the terminal, so that the terminal outputs a certificate detail page and displays the attribute information of the target interest certificate in a third area of the certificate detail page, and displays the object information and the object selection control associated with the target interest certificate in a fourth area of the certificate detail page.

In some embodiments, the objects associated with the target rights voucher include at least two, the method further comprising:

calculating an offer amount or discount obtained by each object associated with the target equity voucher using the target equity voucher;

determining sequential data of discount amounts obtained by an object associated with the target interest certificate using the target interest certificate or sequential data of discount amounts obtained using the target interest certificate;

and sending the sequence data to the terminal so that the terminal sequentially displays at least two pieces of object information associated with the target interest certificate in a second area of the store homepage and/or a fourth area of the certificate detail page.

According to a third aspect of the embodiments of the present invention, there is provided an information presentation apparatus including:

the system comprises a first acquisition module, a second acquisition module and a third acquisition module, wherein the first acquisition module is used for responding to the triggering operation of opening the store home page of a first entity object and acquiring the store home page information of the first entity object from a server, and the store home page information comprises attribute information of a target interest certificate associated with the first entity object and object information associated with the target interest certificate;

the first display module is used for outputting a store homepage of the first entity object, displaying the attribute information of the target interest certificate in a first area of the store homepage, and displaying the object information and the object selection control which are associated with the target interest certificate in a second area of the store homepage;

a second obtaining module, configured to obtain, from the server, first prompt information for prompting whether to purchase the target interest credential and the first object at the same time when a trigger operation for the object selection control corresponding to the first object is detected;

and the second display module is used for displaying the first prompt message and the confirmation control so that a user can buy the target interest voucher and the first object by operating the confirmation control.

In some embodiments, the apparatus further comprises:

the third acquisition module is used for detecting the trigger operation aiming at the confirmation control and acquiring purchase success prompt information from the server;

and the third display module is used for displaying the purchase success prompt information in the shop homepage and activating a settlement control so that the user can settle the target interest voucher and the first object by operating the settlement control.

In some embodiments, the apparatus further comprises:

and the fourth display module is used for detecting the triggering operation of a shopping cart unfolding control in the store homepage, unfolding and displaying the purchased target interest certificate and the first object in the store homepage, wherein the display color of the target interest certificate is different from the background color of the second popup window.

In some embodiments, the apparatus further comprises:

the fourth acquisition module is used for acquiring the maximum discount data of the target rights and interests voucher from the server;

and the fifth display module is used for displaying the maximum preferential data in a first area of the store homepage.

In some embodiments, the apparatus further comprises:

the fifth acquisition module is used for responding to the request for displaying the purchased rights and interests voucher and acquiring the purchased rights and interests voucher information from the server;

a sixth display module, configured to output a purchased equity voucher page, where the purchased equity voucher information is displayed in the purchased equity voucher page;

a sixth obtaining module, configured to detect a trigger operation for the target equity voucher in the purchased equity voucher page, and obtain attribute information of the target equity voucher and object information associated with the target equity voucher from the server;

and the seventh display module is used for outputting a certificate detail page, displaying the attribute information of the target equity certificate in a third area of the certificate detail page, and displaying the object information and the object selection control which are associated with the target equity certificate in a fourth area of the certificate detail page.

In some embodiments, the objects associated with the target rights voucher include at least two, the apparatus further comprising:

and the eighth display module is used for displaying at least two pieces of object information associated with the target interest voucher in the second area of the store homepage and/or the fourth area of the voucher detail page according to an order, wherein the order is the order of discount money obtained by using the target interest voucher from large to small, or the order of discount obtained by using the target interest voucher from large to small.

According to a fourth aspect of the embodiments of the present invention, there is provided an information presentation apparatus including:

the system comprises a first searching module, a second searching module and a third searching module, wherein the first searching module is used for searching store homepage information of a first entity object in response to a first request, the first request is sent by a terminal in response to a triggering operation of opening the store homepage of the first entity object, and the store homepage information comprises attribute information of a target interest certificate associated with the first entity object and object information associated with the target interest certificate;

a first sending module, configured to send the searched store homepage information of the first entity object to the terminal, so that the terminal outputs the store homepage of the first entity object, displays, in a first area of the store homepage, attribute information of the target equity certificate, and displays, in a second area of the store homepage, object information and an object selection control associated with the target equity certificate;

a second searching module, configured to search, in response to a second request, first prompt information for prompting whether to purchase the target rights and interests certificate and the first object at the same time, where the second request is sent by the terminal detecting a triggering operation for the object selection control corresponding to the first object;

and the second sending module is used for sending the searched first prompt information to the terminal so that the terminal can display the first prompt information and the confirmation control, and a user can buy the target interest voucher and the first object by operating the confirmation control.

In some embodiments, the apparatus further comprises:

a third searching module, configured to search for a purchase successful prompt message in response to a third request, where the third request is sent by the terminal when detecting a trigger operation for the confirmation control;

and the third sending module is used for sending the searched purchase success prompt information to the terminal so that the terminal displays the purchase success prompt information in the shop homepage and activates a settlement control so that the user can settle the target equity voucher and the first object by operating the settlement control.

In some embodiments, the apparatus further comprises:

an obtaining module, configured to obtain a background color of a second pop-up window, where the second pop-up window is a pop-up window that is used by the terminal to expand and display the target equity voucher and the first object that have been purchased in the store homepage, and the second pop-up window is a pop-up window that is used by the terminal to detect a trigger operation for expanding a shopping cart control in the store homepage;

a first determination module, configured to determine a display color of the target entitlement voucher as a color different from a background color of the second popup window;

and the fourth sending module is used for sending the determined display color of the target interest certificate to the terminal so that the terminal expands and displays the purchased target interest certificate and the first object in the store homepage.

In some embodiments, the apparatus further comprises:

the first calculation module is used for calculating the maximum discount data of the target rights and interests voucher;

and the fifth sending module is used for sending the maximum preferential data to the terminal so that the terminal can display the maximum preferential data in a first area of the store homepage.

acquiring the background color of the attribute information of the target interest certificate, and determining the display color of the maximum preferential data to be a color different from the background color of the attribute information of the target interest certificate;

In some embodiments, the apparatus further comprises:

the fourth searching module is used for responding to a fourth request, searching the purchased rights and interests voucher information, wherein the fourth request is sent by the terminal in response to the request for displaying the purchased rights and interests voucher;

a sixth sending module, configured to send the found purchased right voucher information to the terminal, so that the terminal outputs a purchased right voucher page and displays the purchased right voucher information in the purchased right voucher page;

a fifth searching module, configured to search, in response to a fifth request, attribute information of the target interest credential and object information associated with the target interest credential, where the fifth request is sent by the terminal detecting a trigger operation for the target interest credential in the purchased interest credential page;

a seventh sending module, configured to send, to the terminal, the attribute information of the target equity certificate and the object information associated with the target equity certificate, so that the terminal outputs a certificate detail page and displays the attribute information of the target equity certificate in a third area of the certificate detail page, and displays the object information and the object selection control associated with the target equity certificate in a fourth area of the certificate detail page.

In some embodiments, the object associated with the target entitlement credential includes at least two, the apparatus further comprising:

a second calculation module, configured to calculate a discount amount or discount obtained by each object associated with the target interest certificate using the target interest certificate;

a second determination module, configured to determine sequential data of discount amounts obtained by an object associated with the target interest certificate using the target interest certificate or sequential data of discount obtained using the target interest certificate;

and the eighth sending module is used for sending the sequence data to the terminal so that the terminal sequentially displays at least two pieces of object information associated with the target interest voucher in the second area of the store homepage and/or the fourth area of the voucher detail page.

According to a fifth aspect of embodiments of the present invention, there is provided an electronic apparatus, including: the system comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete mutual communication through the communication bus;

the memory is used for storing at least one executable instruction, and the executable instruction enables the processor to execute the operation corresponding to the information display method.

According to a sixth aspect of the embodiments of the present invention, a computer-readable storage medium is provided, where at least one executable instruction is stored in the computer-readable storage medium, and the executable instruction causes a processor to perform operations corresponding to the information presentation method.

According to the embodiment of the invention, when the store homepage of the entity object is opened, the attribute information of the target interest voucher is displayed on the store homepage, so that the effective display path of the interest card is increased, and a user can conveniently and quickly know the information of the interest card. In addition, the object information associated with the target interest certificate and the attribute information of the target interest certificate are displayed on the homepage of the store at the same time, and the object selection control capable of selecting the object is displayed, so that the certificate information and the object information are displayed on the homepage of the store at the same time, when the target interest certificate is purchased on the homepage of the store, the object capable of using the target interest certificate can be purchased together, or the target interest certificate can be purchased together when the object capable of using the target interest certificate is purchased, and compared with a mode that the object is purchased by entering the homepage of the store after card purchase to conduct object purchase, operation steps are saved, and the object purchase operation is convenient and efficient. In the operation process, whether the target equity voucher and the prompt information of the first object are purchased at the same time is prompted through a popup window, the display of the equity card is highlighted, the effective display path of the equity card is further increased, and the user can conveniently and quickly know and make a decision.

The foregoing description is only an overview of the technical solutions of the embodiments of the present invention, and the embodiments of the present invention can be implemented according to the content of the description in order to make the technical means of the embodiments of the present invention more clearly understood, and the detailed description of the embodiments of the present invention is provided below in order to make the foregoing and other objects, features, and advantages of the embodiments of the present invention more clearly understandable.

Drawings

Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the embodiments of the invention. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:

FIG. 1 is a schematic diagram of an application scenario of an embodiment of the present invention;

FIG. 2 is a flow chart of an information displaying method according to an embodiment of the present invention;

FIG. 3 is a schematic interface diagram of an embodiment of the present invention;

FIG. 4 is a schematic interface diagram of an embodiment of the present invention;

FIG. 5 is a flowchart of an information displaying method according to an embodiment of the present invention;

FIG. 6 is a schematic structural diagram of an information display device according to an embodiment of the present invention;

FIG. 7 is a schematic structural diagram of an information display apparatus according to an embodiment of the present invention;

fig. 8 is a schematic structural diagram of an electronic device according to a first embodiment of the present invention.

Detailed Description

Exemplary embodiments of the present invention will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the invention are shown in the drawings, it should be understood that the invention can be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art.

With the rise of online stores, more and more articles can be obtained by online ordering. The third-party platform provides a webpage or application software (APP or small program) service through the server, so that an online commodity sales platform is provided for the merchant, and the merchant becomes an online store after entering the third-party platform. And opening a corresponding webpage or application software on the terminal by the user, and ordering to purchase the commodity. Among them, the online retail system capable of realizing the real-time distribution of commodities has been developed rapidly in recent years because it satisfies the user's demand for timeliness. The real-time delivery is a delivery mode with specific requirements on delivery time, such as half-hour delivery, 45-minute delivery or 1-2-hour delivery which is popular at present, for example, delivery of take-away food.

In the application scenario of the online store, the network platform or the merchant provides the user with the coupon card to improve the transaction ratio of the user and the dependence of the user on the network platform. The form of the coupon card includes, but is not limited to, year card, quarter card, month card, week card, sub card, etc. Different types of cards are associated with different preference packages, and users can enjoy the preference packages associated with the cards after purchasing a certain type of cards.

The secondary card can also be called a currency card or a currency card, and refers to that a user pays for the card once, and issues N currency notes to a user account once, the card can be used for N times within the effective period, extra payment is not needed when commodities are exchanged, and the card is suitable for the verification and the sale of various commodities. The secondary card can be superposed with various types of red packages, shop full and short, special dishes, delivery activities, over-value exchange purchases and the like, and can not be superposed with commodity exchange tickets generally.

The cards of year, quarter, month, week, etc. type may also be called rights cards, which is a kind of certificate that the user can obtain the rights (e.g. discount rights) in the corresponding period after purchasing the card, and the rights are usually issued on a daily basis and valid on the same day. When the commodities are exchanged, special fee is paid, the method is suitable for the verification and sale of various commodities, and a single ticket is limited to one commodity. The equity card can be overlaid with various red packages, shop abolishment, special dishes, distribution activities, over-value exchange purchases and the like, and usually can not be overlaid with commodity exchange tickets. It will be appreciated that different types of cards may include different numbers/amounts or discounted coupons. If the user purchases the monthly card, the right coupon of the corresponding quantity/amount or discount of the monthly card can be obtained; if the user purchases the season card, the interest ticket of the corresponding quantity/amount or discount of the season card can be obtained, and the like.

The inventor finds that in the related art, the interest card lacks an effective display mode, wherein the shop homepage does not prominently display the information of the interest card, the purchase process of the interest card commodity also does not prominently display the information of the interest card, and a user lacks a way of knowing the information of the interest card, thereby influencing the popularization of the interest card. If a user wants to purchase an equity commodity by using an equity card, the user needs to enter a homepage of a store for additional purchase of the commodity after purchasing the card, so that the user needs to perform additional purchase payment operation at least twice, wherein one time is for purchasing the equity card and the other time is for purchasing the commodity. Therefore, the operation is complicated, and the unit placing efficiency is low.

In addition, on the detail page of the purchased entitlement card of the user, the store closest to the purchased entitlement card is not displayed, and the store cannot be switched, and if the store needs to be switched, for example, a meal is ordered from another place, the store can be switched only after entering the main page of the store, so that the operation efficiency is low. How to enable users to conveniently and quickly place orders is a problem to be solved urgently.

According to the embodiment of the invention, when the store homepage of the entity object is opened, the attribute information of the target interest voucher is displayed on the store homepage, so that the effective display path of the interest card is increased, and a user can conveniently and quickly know the information of the interest card. In addition, the object information associated with the target interest certificate and the attribute information of the target interest certificate are displayed on the homepage of the store at the same time, and the object selection control capable of selecting the object is displayed, so that the certificate information and the object information are displayed on the homepage of the store at the same time, when the target interest certificate is purchased on the homepage of the store, the object capable of using the target interest certificate can be purchased together, or the target interest certificate can be purchased together when the object capable of using the target interest certificate is purchased, and compared with a mode that the object is purchased by entering the homepage of the store after card purchase to conduct object purchase, operation steps are saved, and the object purchase operation is convenient and efficient. In the operation process, whether the target interest voucher and the prompt message of the first object are purchased at the same time is prompted through a popup window, the display of the interest card is highlighted, the effective display path of the interest card is further increased, and the user can conveniently and quickly know and make a decision.

The object in the embodiment of the invention refers to a commodity or service purchased by a user on a platform, such as a takeout meal. The entity object refers to a merchant or store that provides a good or service, such as a merchant who enters a takeaway platform.

The "plurality" in the embodiment of the present invention means two or more than two unless otherwise specified.

Fig. 1 is a schematic view of an application scenario of an embodiment of the present invention. The third-party platform provides webpage or application software service through the service end, and therefore an online commodity sales platform or an online service providing platform is provided for the merchant. And the user opens a corresponding webpage or application software at the client, searches the goods/services or the stores, enters a goods detail page or a store detail page provided in the search result, and places an order to purchase the goods or the goods/services under the stores. In the mobile terminal, the application software may be an APP or an applet.

The client may be any type of electronic device or terminal, such as various terminals including a mobile phone, a tablet computer, a portable digital camera, a media player, a portable game device, a Personal Digital Assistant (PDA), a desktop computer, a notebook computer, and the like, which are collectively referred to as terminals hereinafter. The server may be any type of electronic device, such as a server or a cluster of servers of a platform, collectively referred to hereinafter as a server. The terminal and the server communicate with each other through a wired network or a wireless network.

Fig. 2 is a flowchart of an information displaying method according to an embodiment of the present invention. The method is applied to the terminal. The method comprises the following steps:

201. in response to a trigger operation of opening a store home page of the first entity object, store home page information of the first entity object is acquired from the server, wherein the store home page information comprises attribute information of a target interest certificate associated with the first entity object and object information associated with the target interest certificate.

The store homepage is used for displaying store information and commodity/service information sold by the store information on a third-party platform, and a user can browse the information on the store homepage, select commodities desired to be purchased, place orders and pay.

The right certificate refers to the aforementioned preferential card, including a redemption card (redemption card), a right card, etc. The currency card comprises a secondary card, and the interest card comprises a year card, a quarter card, a month card, a week card and other types of cards. The specific definition can refer to the foregoing description and is not repeated herein. The target interest certificate refers to one of a plurality of interest certificates sold by a store, or refers to the interest certificate when only one interest certificate is sold by the store. The embodiment of the invention is mainly used for showing the target right certificate and using the target right certificate to purchase the object associated with the target right certificate.

The third party platform can provide a selling platform of goods/services for the merchant through the APP or the applet, and the rights and interests certificate is usually sold or issued by the merchant and stored in the user account. Merchants can promote their equity vouchers through various channels, such as the exhibition of equity vouchers in a conspicuous place on store home pages, or through pop-up windows on store home pages. With the increasing frequency of application of social software in people's daily life, a way of promoting rights and interests vouchers through social software is also derived. For example, a user may forward a link to a credential details page to a buddy or chat group by way of a session message, and other users receiving the session message may browse and purchase the target rights credential by clicking on the session message to access the credential details page within the APP or applet. The embodiment of the application mainly describes a mode of displaying the target interest certificate at a homepage of a store.

The attribute information of the target rights voucher includes the name of the rights voucher, a card pattern, a price, a term or number of use, rights particulars, a rule of use, a sold quantity, etc. The object information associated with the target entitlement ticket refers to information of an object that can be purchased using the target entitlement ticket. In particular implementations, each rights and interests voucher can be associated with an object that can use the rights and interests voucher in the server's background.

202. Outputting a store home page of the first entity object, presenting attribute information of the target interest certificate in a first area of the store home page, and presenting object information and an object selection control associated with the target interest certificate in a second area of the store home page.

The object selection control may be a button, a scroll bar, a slider, or the like for implementing a selection operation. All the controls in the embodiments of the present invention may be a button, a scroll bar, or a slider, unless otherwise specified. The object selection control can show different expression forms according to the condition that the object selection control is triggered to operate. For example, in a default state, the object selection control is shown as an increase control, for example, an icon with "+" is displayed, and when the object selection control of an object is clicked, the object selection control is instead shown as a decrease control (for example, an icon with "-") and an increase control of the number and the number. At this point, the number increase control may also be exposed to a different color than the object selection control and the number decrease control to suggest that the number increase control is not selectable.

203. And detecting a triggering operation of an object selection control corresponding to the first object, and acquiring first prompt information for prompting whether to purchase the target interest certificate and the first object at the same time from the server.

After the store home page is output at step 202, if the user wishes to purchase both the target equity voucher and the first object that can use the target equity voucher, an additional purchase of the first object can be made at the store home page. Specifically, the object selection control of the first object to be purchased may be selected, and at this time, the terminal obtains the first prompt information from the server to prompt whether to purchase the target equity certificate and the first object at the same time.

204. And displaying the first prompt information and the confirmation control so that the user can buy the target interest voucher and the first object by operating the confirmation control.

And after the terminal acquires the first prompt message sent by the server, the first prompt message and the confirmation control are displayed through the pop-up window. The user may operate the confirmation control to add the target equity voucher and the first object to the shopping cart if the user confirms that the target equity voucher and the first object are purchased simultaneously.

The first prompt and confirmation control may be presented through a first pop-up window. The first pop-up window may be a top pop-up window, a middle pop-up window, or a bottom pop-up window. The specific content of the first prompt message may include attribute information of the target rights voucher, first object information (e.g., name, pattern, price, etc. of the first object). Part of attribute information of the target interest certificate, such as the price of the target interest certificate, and part of information of the first object, such as the price of the first object, can also be shown on the confirmation control. After the user clicks the confirmation control, the target entitlement voucher and the first object are added to the shopping cart, and subsequent payment and order flow generation can be continued.

And a cancel confirmation control can be displayed in the first popup window, the user can jump back to the store homepage by clicking the cancel confirmation control, the purchase process is finished, and the user can continue to browse the information of the store homepage and start a new purchase process.

The right certificate is used as a certificate for saving cost for the user, and the maximum benefit amount which can be realized is the content which is concerned by the user. In some embodiments, the method further comprises:

a1, obtaining the maximum preferential data of the target interest voucher from the server;

a2, showing the maximum offer data in the first area of the shop homepage.

And the server calculates the maximum preferential data of the target interest certificate according to the attribute information of the target interest certificate and the object information associated with the target interest certificate. The maximum benefit data includes a maximum benefit amount or a maximum benefit discount, and this embodiment is described with the maximum benefit amount. For example, for a secondary card with the benefit form of zero-element redemption, if there are multiple objects associated with the target benefit voucher, it is determined that the object with the highest sum can be saved by using the target benefit voucher, that is, the object with the highest original price, then the maximum benefit sum = the price of the object with the highest original price and the available times of the target benefit voucher — the card purchase cost; for the monthly card with discount as the preferential form, the target interest voucher is associated with a plurality of objects, and the object with the maximum amount saved by using the target preferential voucher is determined, namely the object with the maximum amount obtained by subtracting the discounted price from the original price of the object, so that the maximum preferential amount = the price saved by the object with the maximum amount saved for the period (30) -the card purchasing cost. Other rights vouchers are computed in a similar manner.

Of course, if the number of the objects associated with the target rights and interests voucher is 1, the maximum benefit amount may be calculated directly according to the object.

The terminal displays the maximum preferential data acquired from the server in the first area of the store homepage, for example, the maximum preferential amount, and the store homepage is the first display page of the user in the process of purchasing the right and interest voucher, so that the user can know the maximum preferential condition of the right and interest voucher at the first time by displaying the maximum preferential data on the page, the purchase decision of the user is facilitated, and the operation efficiency is improved.

The maximum preferential data can be displayed in a mode of superposing the attribute information of the displayed target interest certificate, or the maximum preferential data is displayed in a first distance range around the attribute information of the displayed target interest certificate, and the display color of the maximum preferential data is different from the background color of the attribute information of the target interest certificate. The first distance can be set to a smaller value, for example, the first distance ranges from 1/3 to 2/3 of the size of the purchase control, such as 1/2 of the size of the purchase control. The dimensions of the purchase control include a lateral dimension and a vertical dimension.

The maximum preferential data is displayed on the attribute information of the target interest certificate in a superposition mode, or the maximum preferential data is displayed in a first distance range around the attribute information of the target interest certificate, so that a user can pay attention to the maximum preferential data when paying attention to the target interest certificate, the effectiveness of the data display position is improved, the probability of paying attention to the data by the user is improved, and the user can make a decision conveniently.

In some embodiments, the maximum offer data may be further displayed in the first prompt message. In this case, the first prompt message includes maximum benefit data, and the display color of the maximum benefit data is different from the display color of other content in the first prompt message. Further, the display color of the maximum preferential data may be different from the background color of the first pop-up window. If the background color of the first pop-up window is a lighter color such as white, light gray, etc., the display color of the maximum preference data may be set to a bright color with higher lightness, such as red, orange, yellow, green, blue, purple, etc., so as to achieve a better highlight display effect.

The maximum preferential data are displayed again through the first prompt message, the display path of the maximum preferential data is increased, the display is at the front end of the purchasing process, a user can conveniently know and make decisions about the data, and the operation efficiency is improved.

In some embodiments, the method further comprises the steps of:

b1, detecting a trigger operation aiming at the confirmation control, and acquiring purchase success prompt information from the server;

and B2, displaying purchase success prompt information in the homepage of the store, and activating a settlement control to enable the user to settle the target interest certificate and the first object by operating the settlement control.

As described above, a confirmation control is displayed in the first popup window, and after the user clicks the confirmation control, the target entitlement certificate and the first object are added to the shopping cart, and subsequent payment and order generation processes can be continued. And the terminal detects the trigger operation aiming at the confirmation control and also acquires prompt information of successful purchase addition from the server. The prompt message of successful purchase may be a text prompt message, such as "successful purchase". The prompt message of successful purchase may also include a use prompt for the target equity voucher, such as "one card coupon per unit limit", that is, the user is prompted to purchase only one object using the target equity voucher per order, but not to purchase two or more objects using the target equity voucher in one order.

The terminal obtains the purchase success prompt information and then displays the purchase success prompt information on a shop homepage to prompt the user that the settlement control is also activated, for example, the settlement control is displayed as a gray scale when not activated, and the settlement control is displayed as a color other than the gray scale after being activated, for example, blue, red and the like, so as to prompt the user that the settlement control can be operated. After the user operates the confirmation control, the target interest certificate and the first object are added into the shopping cart, and then the settlement control is operated to settle the target interest certificate and the first object.

Through the manner, after the first prompt message and the confirmation control are displayed in the step 204, the successful purchase adding prompt message is further displayed through the response to the user operation, the confirmation prompt is timely performed on the user operation result, and the subsequent settlement operation of the user is facilitated.

In some embodiments, the method further comprises the steps of:

and detecting a triggering operation aiming at an unfolding shopping cart control in the store homepage, unfolding and displaying the purchased target interest certificate and the first object in the store homepage, wherein the display color of the target interest certificate is different from the background color of the second popup window.

After step B2, the embodiment of the present invention further displays the shopping cart for the user to confirm the purchase object and the equity voucher. The triggering operation mode for unfolding the shopping cart control can be clicking a shopping cart icon or performing an upward sliding operation on the bottom area to which the settlement control belongs. And the purchased target interest certificate and the first object can be expanded and displayed in the home page of the store in a second pop-up window mode. The second pop-up window may be a top pop-up window, a middle pop-up window, or a bottom pop-up window.

The display color of the target rights voucher may be set to be different from the background color of the second pop-up window to highlight the target rights voucher, to improve the degree of attention of the target rights voucher, so that the user can confirm again whether to purchase the target rights voucher before the final settlement. Further, when the background color of the second pop-up window is a lighter color such as white, light gray, etc., the display color of the target right voucher may be set to a bright color with higher lightness, such as red, orange, yellow, green, blue, purple, etc., so as to achieve the effect of better highlighting and attracting the attention of the user.

The user may also purchase the targeted entitlement voucher alone. For example, the user enters a purchase page of the target interest voucher by clicking attribute information of the target interest voucher displayed in the first area of the store homepage, and settles the account according to the page prompt. In some embodiments, after the user clicks the attribute information of the target interest certificate displayed in the first area of the store homepage, a first certificate detail page may be output on the terminal, and the attribute information of the target interest certificate and/or the object information and the object selection control associated with the target interest certificate are displayed in the first certificate detail page. And the terminal responds to the triggering operation of the purchase control in the first voucher detail page, returns to the store homepage of the first entity object, and displays the target interest voucher and the settlement control in the store homepage through a popup window so that the user can operate the settlement control to settle the target interest voucher, thereby independently purchasing the target interest voucher.

The first certificate detail page is a card detail page of the target interest certificate and is used for displaying attribute information of the target interest certificate acquired from the server and/or object information associated with the target interest certificate. By displaying the attribute information, the user can know the attribute of the target interest voucher again, and the purchasing decision of the user is facilitated. Through showing the object information and the object selection control, a user can intuitively know the purchasable object of the rights and interests certificate before purchasing the target rights and interests certificate, and through showing the object selection control, the user can purchase the object capable of using the target rights and interests certificate when purchasing the target rights and interests certificate on the certificate detail page, compared with a mode of additionally entering a shop homepage for object additional purchase after card purchase, operation steps are saved, and the object purchasing operation is convenient and efficient.

After the user confirms the purchase target interest voucher on the first voucher detail page, the user jumps back to the store homepage of the first entity object to confirm and settle accounts, so that the ordering and settling process which is complex and easy to cause various problems can be realized on the store homepage, the problems which possibly occur are conveniently processed, and the operation efficiency is improved.

After the target interest voucher is purchased through the embodiment or the target interest voucher and the first object are purchased at the same time, if a subsequent user wants to continue to use the target interest voucher to purchase the object, the subsequent user can enter a voucher detail page from the page where the interest voucher is purchased, so that object selection and purchase can be performed. In some embodiments, the method further comprises the steps of:

c1, responding to the request for displaying the purchased right certificate, and acquiring the purchased right certificate information from the server;

c2, outputting the purchased right voucher page, and displaying the purchased right voucher information in the purchased right voucher page;

c3, detecting the trigger operation of the target interest certificate in the purchased interest certificate page, and acquiring the attribute information of the target interest certificate and the object information associated with the target interest certificate from the server;

and C4, outputting a second certificate detail page, displaying the attribute information of the target right certificate in a third area of the second certificate detail page, and displaying the object information and the object selection control which are associated with the target right certificate in a fourth area of the second certificate detail page.

The user may trigger a control in the platform interface for sending a request to present the purchased rights voucher, such as clicking on a "my card" or similar button, to send a request to present the purchased rights voucher. And the terminal receives the request and acquires the purchased right certificate information from the server. The server searches the purchased right voucher information in the user account and sends the purchased right voucher information to the terminal, and the terminal displays the purchased right voucher information on an interface of the terminal. The user clicks on a button of one of the target entitlement vouchers that he wants to use, and enters a second voucher detail page.

The second voucher detail page, which is similar to the first voucher detail page, can be used to display the attribute information of the target equity voucher and the object information associated with the target equity voucher. The display differences include: the attribute information of the target interest voucher displayed on the first voucher detail page comprises the price of the target interest voucher, and the second voucher detail page does not need to display the price of the voucher at the moment as the second voucher detail page is the purchased interest voucher detail page; the first credential details page may show the period of the rights credential, e.g., 30 days, 7 days, etc., while the second credential details page may show the expiration date of the credential, e.g., within 25 days; the first certificate detail page can also display the sold number of the certificate so as to give reference to user decision making and facilitate the user decision making; the second voucher detail page can show the number of times the voucher has been used and/or the number of times remaining; and so on.

And the operation of adding the object to the second voucher detail page is as follows:

a selection operation of an object selection control is received, the object selection control corresponding to a first object. And in response to the triggering operation of the purchase control in the first voucher detail page, acquiring store homepage information of a first entity object to which the first object belongs from the server. Outputting a store homepage of the first entity object, displaying store homepage information in the store homepage, and displaying the first object information and the settlement control through a pop-up window in the store homepage, so that the user can settle the first object by operating the settlement control.

After outputting the first credential details page at step C4, if the user wishes to purchase a first object that can use the target entitlement credential, an additional purchase of the first object can be made at the first credential details page. Specifically, an object selection control of a first object desired to be purchased can be selected, the first object can be added into a shopping cart, and meanwhile, the purchase control can be operated to enter a shop homepage of the first entity object for ordering. The first entity object is an entity object that provides the first object.

After entering the shop homepage of the first entity object, the first object information and the settlement control can be further displayed, so that the user can perform ordering settlement after browsing and confirming the first object information. The pop-up window can be a top pop-up window, a middle pop-up window or a bottom pop-up window. And after clicking the settlement control by the user, entering a payment process and finally generating an order. The targeted equity voucher can no longer be shown in the pop-up window of the store home page because the user does not need to purchase the targeted equity voucher again at this time, and only needs to use the targeted equity voucher to purchase the object.

After the user confirms the purchase target interest voucher and the first object on the first voucher detail page, the user jumps to the store homepage of the first entity object to confirm and settle accounts, so that the ordering and settling process which is complex and easy to cause various problems can be realized on the store homepage, the problems which possibly occur are conveniently processed, and the operation efficiency is improved.

Through the mode, the user can gradually enter the second certificate detail page from the purchased right and interest certificate page, the object information and the object selection control which can be used by the certificate are directly displayed on the second certificate detail page, the user can directly acquire the object information associated with the certificate, the target right and interest certificate can be directly used for purchasing the object, and the operation is convenient and efficient. The object information associated with the target interest certificate, which is displayed in the fourth area of the second certificate detail page, may include information of a plurality of objects, enriching the kinds of objects that can be used by the target interest certificate, without being limited to one object.

In some embodiments, if the object associated with the target rights voucher includes at least two objects, for example two or more objects, the method further comprises the following steps:

and displaying at least two object information associated with the target interest certificate in a second area of the shop homepage and/or a fourth area of the certificate detail page in the sequence, wherein the sequence is the sequence of discount amount obtained by using the target interest certificate from large to small, or the sequence of discount obtained by using the target interest certificate from large to small.

When at least two objects associated with the target interest certificate are included, that is, at least two objects can settle by using the target interest certificate, information of at least two objects is displayed on a store homepage or a certificate detail page, which may be determined according to the setting of the store homepage or the certificate detail page. If the second area of the store home page for showing the object associated with the target equity certificate is larger or the fourth area of the certificate detail page for showing the object associated with the target equity certificate is larger, more than two object information may be shown. When the information of two or more objects is displayed, the objects are sequentially displayed according to the sequence that the discount amount obtained by using the target interest certificate is from large to small or the sequence that the discount obtained by using the target interest certificate is from large to small, so that a user can conveniently browse the object which can obtain the maximum discount by using the target interest certificate in the shortest time, and the user can quickly finish the selection. After the user selects a certain object to purchase in the first voucher detail page or the second voucher detail page, different shop homepages can be displayed according to whether the object selected to be purchased by the user enjoys the maximum benefit of the target interest voucher.

For example, if the user selects the object to be purchased that does not enjoy the maximum benefit of the target equity voucher, the method further comprises:

d1, in the first situation, receiving the prompt information of replacing the object sent by the server, the first situation is that there is a second object which can obtain more preference than the first object by using the target interest certificate, the prompt information of the object includes the first object information, the second object information, the determined replacing control and the replacing canceling control; and outputting a store homepage of the first entity object, and displaying the prompt information of the replacement object in the store homepage through a pop-up window.

At this time, the server judges that the second object more preferential than the first object selected by the user can be obtained by using the target rights and interests voucher, and prompts the user whether the first object needs to be replaced or not by displaying the replacement object prompt information on the terminal. The pop-up window display mode of the replacement object prompt information can be a top pop-up window, a middle pop-up window or a bottom pop-up window. The user can determine the replacement control and cancel the replacement control through triggering to replace or not replace the object. The second object can be one or more, when the number of the second objects is multiple, the second objects can be displayed in sequence from small to large according to the preferential amount, so that the user can conveniently and quickly know the second object with the maximum preferential amount, and the replacement decision of the user is facilitated.

Through the mode, the second object with more preference than the first object can be displayed, the control of the replacement operation is provided, the user is reminded when the user does not select the object with the largest preference, the replacement selection of the user is facilitated, the user experience is optimized, the situation that the user wants to replace the object with the larger preference in the subsequent process such as payment and needs to return to the previous page or needs to replace the object with the larger preference after the user pays is avoided, the operations such as order cancellation and the like are needed, the unnecessary operation process is avoided, and the waste of server resources is reduced.

If the user selects the object to be purchased to enjoy the maximum benefit of the target interest voucher, the object replacement prompt information does not need to be displayed on the store homepage of the first entity object.

After the user selects a certain object for purchase on the first voucher detail page or the second voucher detail page, the corresponding shop homepage can be displayed according to whether the object selected by the user for purchase has various attributes required to be selected. In some embodiments, the method further comprises:

d2, in the second situation, receiving object property selection prompt information sent by the server, wherein the second situation is the situation that the first object comprises a plurality of selectable properties, and the object property selection prompt information comprises a property selection control of the first object; and outputting a store homepage of the first entity object, and displaying the object attribute selection prompt information in the store homepage through a pop-up window.

At this time, the server transmits the object attribute selection prompt information to the terminal so that the terminal presents the object attribute selection prompt information in the store homepage. The pop-up window display mode can be a top pop-up window, a middle pop-up window or a bottom pop-up window. The user determines the properties of the first object to be placed for purchase by selection of the property selection control for the first object. When the first object is a meal, the selectable attributes may include attributes of tastes, ingredients and the like, for example, the selectable attributes include pepperiness, tastes, chopped green onion, chopped peanut, caraway and/or the like, the selectable items of the pepperiness attributes include non-peppery, slightly peppery, medium peppery, extremely peppery and the like, the tastes include spiced spices, old pickled vegetables, chopped hot peppers and the like, the chopped green onion includes default chopped green onion, unnecessary chopped green onion, less chopped green onion and the like … … has an attribute with a selection rate of more than 50%, and the prompted user may be identified on the attribute selection control, for example, "67% of user selections" is identified on the attribute selection control, so that the user can know the selections of most users conveniently, and the user can make a quick decision.

By the mode, the object attribute selection prompt information can be displayed on the store homepage of the terminal when the server judges that the object purchased by the user comprises various attributes, so that the user can conveniently select the object attribute, and the ordering efficiency is improved.

In a take-away scenario or a retail real-time delivery scenario for an object, a merchant only delivers a shipping address (i.e., a delivery location) within its delivery range due to the nature of the scenario. The objects that a user may purchase are all objects that may be delivered to the merchant at the user's delivery location. For a chain of brands, the issued equity certificates are generally applicable to multiple merchants (also called stores) of the brand, and for the stores whose distribution range covers the distribution position of the user, the user can use the equity certificates to purchase associated objects. Thus, there is often a need to confirm the specific store that the user is ordering before using the rights voucher. In some embodiments, the method further comprises the steps of:

e1, obtaining the default entity object information associated with the target rights voucher from the server.

E2, presenting default entity object information in a credential details page, and presenting entity object replacement entry information for replacing the entity object, the credential details page comprising the first credential details page and/or the second credential details page.

In step E1, the terminal acquires the delivery location information of the user, and determines an object whose delivery range covers the delivery location based on the delivery location information.

Before a user places an order on a takeout platform, the user needs to confirm the delivery position information of the user, and the delivery position is a receiving address for the user to receive the takeout delivery object. The delivery position can be automatically positioned and obtained through a terminal used by a user, and can also be obtained through manually inputting a delivery address on the terminal by the user. And after acquiring the distribution position information, the terminal sends the distribution position information to the server, so that the server acquires the distribution position information of the user and determines a store with a distribution range covering the distribution position according to the distribution position information. And the server sends the information of the stores with the determined distribution range covering the distribution position to the terminal, so that the terminal displays the store information on a voucher detail page for the user to select and place an order.

In this embodiment, only the default entity object information is shown in the voucher detail page, and the default entity object refers to a store closest to the delivery location of the user. In general, if a distributable store exists in the user distribution location, the user will place an order in the store closest to the user in most cases, and therefore the store is displayed on the certificate detail page, the user can know the information of the closest store in time, and if the user confirms that the order is placed in the store, the user can directly select the object and place the order for settlement.

In addition to the above-mentioned ordering by the default entity object, there is also a case where the user needs to change the order store, for example, the user tends to order at other stores in the distributable range instead of the default store according to the past ordering experience, and at this time, the user is also shown an entity object change entrance on the voucher detail page for the user to change the store. If the user wants to order food from a different place, for example, the user orders food for family members at home in the office or orders food for friends at other places, the store can be replaced through the entity object replacement entrance displayed on the voucher detail page.

The credential detail pages include a first credential detail page and/or a second credential detail page, that is, the default entity object information and the entity object replacement entry information are displayed, that is, the entered credential detail page may be shared through a session message, or the entered credential detail page may be shared through a purchased rights credential.

Through the mode, the default entity object information is displayed in the voucher detail page, so that the user selection under most conditions is met, and the operation efficiency is improved; and the entity object replacement entry information for replacing the entity object is displayed on the voucher detail page, so that convenience is brought to a user to replace the store on the voucher detail page in time under the condition that the store needs to be replaced, the store does not need to be replaced after the user enters a default store homepage, and the operation efficiency is improved.

And after the default entity object information and the entity object replacement entrance information for replacing the entity object are displayed in the voucher detail page, if the user needs to replace the store, the user can enter the store replacement page through the entity object replacement entrance. In some embodiments, the method further comprises the steps of:

e3, detecting a trigger operation aiming at the entity object replacement entry information, and acquiring entity object replacement page information from the server, wherein the entity object replacement page information comprises distribution position information and entity object information in a distribution range;

e4, outputting an entity object change page, and displaying the entity object change page information on the entity object change page; the delivery position information is displayed as a first control, and the first control is triggered to replace the delivery position information; and displaying the entity object information in the distribution range as a second control, triggering the second control to change the default entity object to a second entity object corresponding to the triggered second control, and jumping to a shop homepage displaying the second entity object.

The entity object replacement entry information can be displayed in a control replacement mode. And after clicking the control by the user, entering an object replacing page. The page shows delivery location information and entity object information within the delivery range. If the store which needs to be replaced by the user is in the delivery range, the user can directly click the second control of the entity object information in the delivery range to select and replace the store. If the store which the user needs to replace is not in the delivery range, the user can replace the delivery position information by clicking the first control of the delivery position information.

Through the method, the user can enter the entity object change page on the first voucher detail page and/or the second voucher detail page, the entity object in the distribution range is changed on the entity object change page, or the entity object outside the distribution range is selected by changing the distribution position, so that the function control changed in the store under different requirements is displayed.

When the delivery position currently set by the user does not have a distributable store, if the user needs to replace the address to match the address with the distributable store, the address can be replaced and the store can be selected by entering the address replacement page. In some embodiments, the method further comprises the steps of:

and F1, if the default entity object information associated with the target interest certificate is not acquired, responding to a triggering operation of a store homepage for entering the entity object, outputting a prompt page, and displaying a prompt message of the non-default entity object acquired from the server and an address replacement control for replacing the address in the prompt page.

And F2, detecting a trigger operation aiming at the address replacement control, outputting an entity object replacement page, and displaying entity object replacement page information acquired from the server in the entity object replacement page, wherein the entity object replacement page information also comprises entity object information outside a distribution range, and the entity object information outside the distribution range is displayed to be added with a color mask layer to represent that the entity object information cannot be selected.

And F3, detecting a trigger operation for the first control, outputting an address replacement page, and displaying the address selection control and the current position information in the address replacement page.

And F4, responding to the confirmation operation of the address selection control or the confirmation operation of the current position information, and showing an entity object replacement page comprising entity object information in the distribution range.

In this embodiment, the server, for the case that the delivery location information currently set by the user is not matched with the default physical object, when the user clicks the control for entering the store for purchase, which is equivalent to that the terminal detects the trigger operation of the store homepage entering the physical object input by the user, at this time, the terminal outputs a prompt page to prompt that no delivery stores exist nearby, and provides a control for replacing the address. The prompt message can be sent to the terminal by the server, so that the prompt message can be uniformly replaced on the server side if the prompt message needs to be updated, and the APP or the applet on the terminal side does not need to be modified. Of course, the prompt message can also be directly set at the terminal side, the prompt message does not need to be acquired from the server side, the display efficiency is improved, and the application at the terminal side can be updated when the prompt message needs to be updated.

The user operates the address replacement control, an entity object replacement page is output on the terminal, if the current delivery position of the user has no distributable store, the entity object replacement page displays entity object information outside the delivery range, and because the entity objects cannot be delivered to the current position of the user, the terminal side is set to add a color mask layer to the entity object information to indicate that the entity object information cannot be selected, so that the user is reminded, and useless operation caused by the fact that the user selects the unavailable store is prevented.

The entity object replacement page also shows a first control used for representing the distribution position information, a user operates the first control to enter the address replacement page, and the address to be replaced can be selected and displayed in the page through the address selection control. And simultaneously displaying the current position information obtained by positioning on the address change page, and if the position of the default entity object is not matched with the current position in the previous step, the user can select the current position displayed by using the address change page so as to obtain the default entity object corresponding to the current position.

By the method, when the default entity object is not matched, the address can be changed through the prompt page, the entity object change page and the address change page which are sequentially displayed, and finally, the entity object information in the distribution range can be displayed in the entity object change page, so that the distributable store can be selected.

In some embodiments, the objects may also be presented according to inventory information in the store. The method also includes the steps of:

f1: determining the entity object which is selected currently;

f2: acquiring inventory information of the object associated with the target rights voucher at the selected entity object;

f3: and according to the inventory information, adjusting the display sequence of the objects related to the target interest certificate displayed in the store homepage or the certificate detail page of the selected entity object according to a first rule.

The stock information can be acquired from the terminal to the server. The first rule may be that the objects are presented in an order of from top to bottom according to the number of inventories. The first rule may be that the objects with inventory quantity 0 are ranked back or configured as a gray scale display, and the objects with inventory quantity not 0 are ranked in order of the discount amount obtained by using the target interest voucher or in order of the discount obtained by using the target interest voucher.

The merchandise associated with the targeted equity voucher may be presented in a store home page or voucher detail page. In the embodiment, the inventory of the commodities which can use the target interest in the selected store (for example, the default store or the replaced store) in the store is obtained, and the arrangement sequence of the commodities is adjusted according to the inventory condition, so that the display of the commodities is associated with the inventory, and the user can visually know the inventory relation of the interest commodities, thereby facilitating the purchasing decision of the user. For example, the commodities with sufficient inventory are displayed in front of the commodities with less inventory or without inventory in the sequence of the quantity of the inventory, so that the user can directly select the commodities with sufficient inventory in the front according to the requirement, the problem that the payment cannot be successfully made due to the fact that the payment cannot be made because the commodities with insufficient inventory cannot be selected is avoided, and the inconvenience of invalid operation and the payment is avoided.

In addition, the stock state can be displayed when the rights and interests object is displayed on the store homepage, for example, the stock quantity is displayed according to the acquired stock information, and the display effect is more visual.

FIG. 3 is a schematic interface diagram according to an embodiment of the present invention. As shown in fig. 3, (a) in fig. 3 shows not only information on the equity card above the store homepage but also commodity information on which the equity card can be used below the information on the equity card. After clicking the selection button on the lower right side of the commodity, the user can display the popup prompt message in (b) of fig. 3. Clicking the button "commercial product & press x.x + card buying & press x.x" in the prompt message of (b) in fig. 3, and simultaneously purchasing the entitlement card and the commercial product, the purchase success prompt message of (c) in fig. 3 is displayed. Clicking the icon of the shopping cart below the icon in the figure 3 (c), or sliding the shopping cart from the bottom, entering the interface shown in the figure 3 (d), displaying the purchased commodities and the right card through a lower pop window for confirmation by the user, and clicking a 'settlement going' button to continue settlement and generate an order after confirmation. Of course, the user may also directly click on the "go to settle" button below in fig. 3 (c) to settle directly and generate an order.

The interest card information display area in fig. 3 (a) displays the reminder of "XX yuan in the highest province" in an overlapping manner, and the popup window in fig. 3 (b) also displays the reminder of "XX yuan in the highest province" which represents the maximum benefit data that can be obtained using the interest card.

FIG. 4 is another interface schematic of an embodiment of the invention. As shown in fig. 4, (a) in fig. 4, the purchased card information is displayed on the purchased card interface of the user account, and the right card details page in fig. 4 (b) can be accessed by clicking one of the right cards. In fig. 4, (b) shows not only the equity card information but also the commodity information that the equity card can be used. In fig. 4, (b) also displays default store information and a store switching entrance in the middle, and by clicking the store switching entrance, the store switching page shown in fig. 4 (c) can be accessed, and by clicking a store in the store switching page shown in fig. 4 (c), the store homepage shown in fig. 4 (d) can be accessed. In fig. 4 (d), the selection button of a certain product is clicked, and then the "settlement removal" button below is clicked to continue settlement and generate an order.

In addition, in fig. 3 (c) and 4 (d), after a certain product is selected, the selection button of another product that can use the interest card or a product that uses a coupon and is enjoyed at the same time as the interest card is changed to the expression "change TA" to prompt the user that the above-mentioned product can be selected only one.

Fig. 5 is a flowchart of an information displaying method according to an embodiment of the present invention, and please refer to fig. 5. The method is applied to a server and comprises the following steps:

501. in response to a first request, searching store homepage information of a first entity object, wherein the first request is sent by a terminal in response to a trigger operation for opening a store homepage of the first entity object, and the store homepage information comprises attribute information of a target interest certificate associated with the first entity object and object information associated with the target interest certificate;

502. sending the store homepage information of the searched first entity object to the terminal so that the terminal outputs the store homepage of the first entity object, displaying the attribute information of the target interest certificate in a first area of the store homepage, and displaying the object information and the object selection control which are associated with the target interest certificate in a second area of the store homepage;

503. searching first prompt information for prompting whether to purchase a target interest certificate and a first object simultaneously in response to a second request, wherein the second request is sent by the terminal for detecting a trigger operation of an object selection control corresponding to the first object;

504. and sending the searched first prompt information to the terminal so that the terminal can display the first prompt information and the confirmation control, and a user can conduct additional purchase of the target rights and interests certificate and the first object by operating the confirmation control.

In some embodiments, the method further comprises:

responding to a third request, searching for purchase successful prompt information, wherein the third request is sent by the terminal when the terminal detects the trigger operation aiming at the confirmation control;

and sending the searched purchase success prompt information to the terminal so that the terminal displays the purchase success prompt information in a shop homepage, and activating a settlement control so that the user can settle the target interest voucher and the first object by operating the settlement control.

In some embodiments, the method further comprises:

acquiring a background color of a second popup window, wherein the second popup window is a popup window used for unfolding and displaying a purchased target interest certificate and a first object in a shop homepage when a terminal detects a trigger operation for unfolding a shopping cart control in the shop homepage;

determining a display color of the target entitlement voucher to be a color different from a background color of the second pop-up window;

and sending the display color of the determined target interest certificate to the terminal so that the terminal expands and displays the purchased target interest certificate and the first object in a homepage of the store.

In some embodiments, the method further comprises:

calculating the maximum preferential data of the target rights voucher;

and sending the maximum preferential data to the terminal so that the terminal can display the maximum preferential data in a first area of a shop homepage.

In some embodiments, sending the maximum offer data to the terminal to enable the terminal to present the maximum offer data in a first area of a store homepage includes:

and sending the maximum preferential data and the determined display color of the maximum preferential data to the terminal so that the terminal displays the maximum preferential data in a superposition manner on the attribute information of the displayed target interest certificate or displays the maximum preferential data in a first distance range around the attribute information of the displayed target interest certificate.

In some embodiments, the first prompt message includes maximum benefit data, and the display color of the maximum benefit data is different from the display color of other content in the first prompt message.

In some embodiments, the method further comprises:

searching for the purchased rights and interests voucher information in response to a fourth request, wherein the fourth request is sent by the terminal in response to the request for displaying the purchased rights and interests voucher;

sending the searched purchased right certificate information to the terminal so that the terminal outputs a purchased right certificate page and displays the purchased right certificate information in the purchased right certificate page;

in response to a fifth request, searching attribute information of the target interest certificate and object information associated with the target interest certificate, wherein the fifth request is sent by the terminal for detecting the trigger operation aiming at the target interest certificate in the purchased interest certificate page;

In some embodiments, the object associated with the target rights voucher includes at least two, the method further comprising:

calculating the discount amount or discount obtained by each object associated with the target interest certificate by using the target interest certificate;

determining sequential data of discount money obtained by an object associated with the target interest certificate from big to small by using the target interest certificate or sequential data of discount obtained by using the target interest certificate from big to small;

For specific implementation processes and beneficial effects of the information display method according to the above embodiment of the present invention, reference may be made to the embodiments shown in fig. 1 to 4, which are not described herein again.

Corresponding to the information display method embodiment, the embodiment of the invention also provides an information display device. The apparatus may be implemented by software, or by hardware, or by a combination of hardware and software. Taking a software implementation as an example, the apparatus is a logical apparatus, and is formed by reading corresponding computer program instructions in the nonvolatile memory into the memory for running through a processor of the device where the apparatus is located.

Fig. 6 is a schematic structural diagram of an information display apparatus according to an embodiment of the present invention. The apparatus is applied to a terminal, and as shown in fig. 6, the apparatus 600 includes:

a first obtaining module 610, configured to obtain store homepage information of the first entity object from the server in response to a trigger operation for opening a store homepage of the first entity object, where the store homepage information includes attribute information of a target interest certificate associated with the first entity object and object information associated with the target interest certificate;

a first presentation module 620, configured to output a store homepage of the first entity object, present attribute information of the target interest voucher in a first area of the store homepage, and present object information and an object selection control associated with the target interest voucher in a second area of the store homepage;

a second obtaining module 630, configured to detect a trigger operation for selecting a control for an object corresponding to the first object, and obtain, from the server, first prompt information for prompting whether to purchase the target equity certificate and the first object at the same time;

and the second display module 640 is configured to display the first prompt message and the confirmation control, so that the user operates the confirmation control to purchase the target rights voucher and the first object.

In some embodiments, the apparatus further comprises:

and the third display module is used for displaying the purchase success prompt information in the shop homepage and activating the settlement control so that the user can settle the target interest voucher and the first object by operating the settlement control.

In some embodiments, the apparatus further comprises:

and the fourth display module is used for detecting the triggering operation of the shopping cart unfolding control in the store homepage, unfolding and displaying the purchased target interest certificate and the first object in the store homepage, wherein the display color of the target interest certificate is different from the background color of the second pop-up window.

In some embodiments, the apparatus further comprises:

the fourth acquisition module is used for acquiring the maximum discount data of the target interest certificate from the server;

and the fifth display module is used for displaying the maximum preferential data in the first area of the shop homepage.

In some embodiments, presenting the maximum offer data in a first region of a store home page comprises:

and displaying the maximum preferential data on the attribute information of the displayed target interest certificate in a superposition manner, or displaying the maximum preferential data in a first distance range around the attribute information of the displayed target interest certificate, wherein the display color of the maximum preferential data is different from the background color of the attribute information of the target interest certificate.

In some embodiments, the apparatus further comprises:

the sixth display module is used for outputting a purchased equity voucher page and displaying the purchased equity voucher information in the purchased equity voucher page;

the sixth acquisition module is used for detecting the trigger operation aiming at the target interest certificate in the purchased interest certificate page and acquiring the attribute information of the target interest certificate and the object information associated with the target interest certificate from the server;

and the seventh display module is used for outputting a document detail page, displaying the attribute information of the target interest document in a third area of the document detail page, and displaying the object information and the object selection control which are associated with the target interest document in a fourth area of the document detail page.

In some embodiments, the object associated with the target rights voucher includes at least two, the apparatus further comprising:

and the eighth display module is used for displaying at least two pieces of object information associated with the target interest voucher in sequence in the second area of the shop homepage and/or the fourth area of the voucher detail page, wherein the sequence is the sequence of discount obtained by using the target interest voucher from large to small, or the sequence of discount obtained by using the target interest voucher from large to small.

The information display apparatus 600 of the embodiment of the present invention further includes other modules for executing the steps of the above method embodiments, and details are not repeated here.

Fig. 7 is a schematic structural diagram of an information display apparatus according to an embodiment of the present invention. The apparatus is applied to a terminal, and as shown in fig. 7, the apparatus 700 includes:

a first searching module 710, configured to search for store homepage information of the first entity object in response to a first request, where the first request is sent by the terminal in response to a trigger operation for opening a store homepage of the first entity object, and the store homepage information includes attribute information of a target equity certificate associated with the first entity object and object information associated with the target equity certificate;

a first sending module 720, configured to send the store homepage information of the searched first entity object to the terminal, so that the terminal outputs the store homepage of the first entity object, displays the attribute information of the target equity voucher in a first area of the store homepage, and displays the object information and the object selection control associated with the target equity voucher in a second area of the store homepage;

a second searching module 730, configured to search, in response to a second request, first prompt information for prompting whether to purchase the target equity certificate and the first object at the same time, where the second request is sent by the terminal detecting a triggering operation for an object selection control corresponding to the first object;

the second sending module 740 is configured to send the found first prompt information to the terminal, so that the terminal displays the first prompt information and the confirmation control, so that the user can purchase the target right voucher and the first object by operating the confirmation control.

In some embodiments, the apparatus further comprises:

the third searching module is used for responding to a third request, searching the purchase adding success prompt information, wherein the third request is sent by the terminal when the terminal detects the trigger operation aiming at the confirmation control;

and the third sending module is used for sending the searched purchase success prompt information to the terminal so that the terminal can display the purchase success prompt information in the shop homepage and activate the settlement control so that the user can settle the target interest voucher and the first object by operating the settlement control.

In some embodiments, the apparatus further comprises:

the acquisition module is used for acquiring the background color of a second pop-up window, wherein the second pop-up window is a pop-up window which is used for unfolding and displaying a purchased target interest voucher and a first object in a shop homepage when the terminal detects a trigger operation for unfolding a shopping cart control in the shop homepage;

the first determining module is used for determining the display color of the target interest voucher to be a color different from the background color of the second pop window;

and the fourth sending module is used for sending the display color of the determined target interest certificate to the terminal so as to enable the terminal to display the purchased target interest certificate and the first object in a store homepage in an expanding way.

In some embodiments, the apparatus further comprises:

the first calculation module is used for calculating the maximum preferential data of the target rights and interests voucher;

and the fifth sending module is used for sending the maximum preferential data to the terminal so that the terminal can display the maximum preferential data in the first area of the store homepage.

and sending the maximum preferential data and the determined display color of the maximum preferential data to the terminal so that the terminal displays the maximum preferential data on the attribute information of the displayed target interest certificate in an overlapping manner or displays the maximum preferential data in a first distance range around the attribute information of the displayed target interest certificate.

In some embodiments, the apparatus further comprises:

the sixth sending module is used for sending the searched purchased right certificate information to the terminal so that the terminal outputs a purchased right certificate page and displays the purchased right certificate information in the purchased right certificate page;

the fifth searching module is used for responding to a fifth request, searching the attribute information of the target interest certificate and the object information associated with the target interest certificate, wherein the fifth request is sent by the terminal for detecting the triggering operation aiming at the target interest certificate in the purchased interest certificate page;

and the seventh sending module is used for sending the attribute information of the target interest certificate and the object information associated with the target interest certificate to the terminal, so that the terminal outputs a certificate detail page and displays the attribute information of the target interest certificate in a third area of the certificate detail page, and displays the object information and the object selection control associated with the target interest certificate in a fourth area of the certificate detail page.

the second calculation module is used for calculating the discount amount or discount obtained by each object associated with the target interest certificate by using the target interest certificate;

the second determination module is used for determining the data of the sequence of discount money obtained by the target interest certificate by using the target interest certificate or the data of the sequence of discount obtained by using the target interest certificate;

and the eighth sending module is used for sending the sequence data to the terminal so that the terminal sequentially displays at least two pieces of object information associated with the target interest certificate in the second area of the store homepage and/or the fourth area of the certificate detail page.

The information display apparatus 700 of the embodiment of the present invention further includes other modules for executing the steps of the above method embodiments, and details are not repeated here.

The embodiment of the invention provides a nonvolatile computer-readable storage medium, wherein at least one executable instruction is stored in the computer-readable storage medium, and the computer-executable instruction can execute the information display method in any method embodiment.

Fig. 8 is a schematic structural diagram of an electronic device according to an embodiment of the present invention, and the specific embodiment of the present invention does not limit the specific implementation of the electronic device, and the electronic device may be a terminal, a server, and other devices.

As shown in fig. 8, the electronic device may include: a processor (processor)802, a Communications Interface 804, a memory 806, and a communication bus 808.

Wherein: the processor 802, communication interface 804, and memory 806 communicate with one another via a communication bus 808. A communication interface 804 for communicating with network elements of other devices, such as clients or other servers. The processor 802 is configured to execute the program 810, and may specifically perform relevant steps in the above-described information presentation method embodiment.

In particular, the program 810 may include program code comprising computer operating instructions.

The processor 802 may be a CPU, or an Application Specific Integrated Circuit (ASIC), or one or more Integrated circuits configured to implement embodiments of the present invention. The electronic device comprises one or more processors, which can be the same type of processor, such as one or more CPUs; or may be different types of processors such as one or more CPUs and one or more ASICs.

The memory 806 stores a program 810. The memory 806 may comprise high-speed RAM memory, and may also include non-volatile memory (non-volatile memory), such as at least one disk memory.

The algorithms or displays presented herein are not inherently related to any particular computer, virtual system, or other apparatus. Various general purpose systems may also be used with the teachings herein. The required structure for constructing such a system is apparent from the description above. In addition, embodiments of the present invention are not directed to any particular programming language. It is appreciated that a variety of programming languages may be used to implement the teachings of embodiments of the present invention as described herein, and any descriptions of specific languages are provided above to disclose preferred embodiments of the invention.

In the description provided herein, numerous specific details are set forth. It is understood, however, that embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures and techniques have not been shown in detail in order not to obscure an understanding of this description.

Similarly, it should be appreciated that in the foregoing description of exemplary embodiments of the invention, various features of the embodiments of the invention are sometimes grouped together in a single embodiment, figure, or description thereof for the purpose of streamlining the disclosure and aiding in the understanding of one or more of the various inventive aspects. However, the disclosed method should not be construed to reflect the intent: that is, the claimed embodiments of the invention require more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single foregoing disclosed embodiment. Thus, the claims following the detailed description are hereby expressly incorporated into this detailed description, with each claim standing on its own as a separate embodiment of this invention.

Those skilled in the art will appreciate that the modules in the device in an embodiment may be adaptively changed and disposed in one or more devices different from the embodiment. The modules or units or components of the embodiments may be combined into one module or unit or component, and furthermore they may be divided into a plurality of sub-modules or sub-units or sub-components. All of the features disclosed in this specification (including any accompanying claims, abstract and drawings), and all of the processes or elements of any method or apparatus so disclosed, may be combined in any combination, except combinations where at least some of such features and/or processes or elements are mutually exclusive. Each feature disclosed in this specification (including any accompanying claims, abstract and drawings) may be replaced by alternative features serving the same, equivalent or similar purpose, unless expressly stated otherwise.

Furthermore, those skilled in the art will appreciate that while some embodiments herein include some features included in other embodiments, rather than other features, combinations of features of different embodiments are meant to be within the scope of the invention and form different embodiments. For example, in the following claims, any of the claimed embodiments may be used in any combination.

The various component embodiments of the invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art will appreciate that a microprocessor or Digital Signal Processor (DSP) may be used in practice to implement some or all of the functionality of some or all of the components according to embodiments of the present invention. Embodiments of the invention may also be implemented as apparatus or device programs (e.g., computer programs and computer program products) for performing a portion or all of the methods described herein. Such programs implementing embodiments of the present invention may be stored on computer-readable media or may be in the form of one or more signals. Such a signal may be downloaded from an internet website or provided on a carrier signal or in any other form.

It should be noted that the above-mentioned embodiments illustrate rather than limit the invention, and that those skilled in the art will be able to design alternative embodiments without departing from the scope of the appended claims. In the claims, any reference signs placed between parentheses shall not be construed as limiting the claim. The word "comprising" does not exclude the presence of elements or steps not listed in a claim. The word "a" or "an" preceding an element does not exclude the presence of a plurality of such elements. Embodiments of the invention may be implemented by means of hardware comprising several distinct elements, and by means of a suitably programmed computer. In the unit claims enumerating several means, several of these means may be embodied by one and the same item of hardware. The usage of the words first, second and third, etcetera do not indicate any ordering. These words may be interpreted as names. The steps in the above embodiments should not be construed as limiting the order of execution unless specified otherwise.

Claims

1. An information display method, comprising:

outputting a store home page of the first entity object, presenting attribute information of the target equity certificate in a first region of the store home page, and presenting object information and an object selection control associated with the target equity certificate in a second region of the store home page;

detecting a trigger operation of the object selection control corresponding to the first object, and acquiring first prompt information for prompting whether to purchase the target rights and interests certificate and the first object at the same time from the server;

2. The information presentation method of claim 1, further comprising:

displaying the purchase success prompt information in the store homepage, and activating a settlement control so that the user performs settlement of the target interest certificate and the first object by operating the settlement control;

and/or the presence of a gas in the gas,

the method further comprises the following steps:

detecting a trigger operation for an expand shopping cart control in the store home page, expanding and displaying the target equity voucher and the first object purchased in the store home page.

3. The information presentation method according to claim 1 or 2, characterized in that the method further comprises:

and displaying the maximum offer data in a first area of the store homepage.

4. The information presentation method according to claim 3, wherein the presenting the maximum offer data in the first area of the store homepage comprises:

displaying the maximum preferential data in a superposition manner on the displayed attribute information of the target interest certificate, or displaying the maximum preferential data in a first distance range around the displayed attribute information of the target interest certificate, wherein the display color of the maximum preferential data is different from the background color of the attribute information of the target interest certificate;

and/or the presence of a gas in the gas,

the first prompt message comprises the maximum preferential data, and the display color of the maximum preferential data is different from that of other contents in the first prompt message.

5. The information presentation method of claim 1, further comprising:

6. The information presentation method of claim 5, wherein the objects associated with the target rights voucher include at least two, the method further comprising:

7. An information display method, comprising:

in response to a first request, searching store home page information of a first entity object, wherein the first request is sent by a terminal in response to a trigger operation of opening a store home page of the first entity object, and the store home page information comprises attribute information of a target interest certificate associated with the first entity object and object information associated with the target interest certificate;

8. The information presentation method of claim 7, further comprising:

sending the searched purchase success prompt information to the terminal so that the terminal displays the purchase success prompt information in the shop homepage and activates a settlement control so that the user can settle the target equity voucher and the first object by operating the settlement control;

and/or the presence of a gas in the gas,

the method further comprises the following steps:

and sending the determined display color of the target interest certificate to the terminal so that the terminal expands and displays the purchased target interest certificate and the first object in the store homepage.

9. The information presentation method according to claim 7 or 8, characterized in that the method further comprises:

calculating the maximum preferential data of the target rights voucher;

sending the maximum preferential data to the terminal so that the terminal displays the maximum preferential data in a first area of the store homepage;

and/or the presence of a gas in the gas,

the sending the maximum offer data to the terminal to enable the terminal to display the maximum offer data in a first area of the store homepage comprises:

sending the maximum offer data and the determined display color of the maximum offer data to the terminal, so that the terminal displays the maximum offer data on the displayed attribute information of the target interest certificate in an overlapping mode, or displays the maximum offer data in a first distance range around the displayed attribute information of the target interest certificate;

and/or the presence of a gas in the gas,

10. The information presentation method of claim 9, further comprising:

sending the searched bought rights and interests voucher information to the terminal, so that the terminal outputs a bought rights and interests voucher page and displays the bought rights and interests voucher information in the bought rights and interests voucher page;

and sending the attribute information of the target interest certificate and the object information associated with the target interest certificate to the terminal, so that the terminal outputs a certificate detail page and displays the attribute information of the target interest certificate in a third area of the certificate detail page, and displays the object information and an object selection control associated with the target interest certificate in a fourth area of the certificate detail page.

11. The information presentation method of claim 10, wherein the objects associated with the target rights voucher include at least two, the method further comprising:

12. An information presentation device, comprising:

13. An information presentation device, comprising:

a first sending module, configured to send the found store homepage information of the first entity object to the terminal, so that the terminal outputs the store homepage of the first entity object, displays the attribute information of the target interest certificate in a first area of the store homepage, and displays object information and an object selection control associated with the target interest certificate in a second area of the store homepage;

14. An electronic device, comprising: the system comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete mutual communication through the communication bus;

the memory is used for storing at least one executable instruction, and the executable instruction causes the processor to execute the operation corresponding to the information presentation method as claimed in any one of claims 1 to 11.

15. A computer-readable storage medium, wherein at least one executable instruction is stored in the computer-readable storage medium, and the executable instruction causes a processor to perform operations corresponding to the information presentation method according to any one of claims 1 to 11.