CN107623875A - A kind of method and system of TV shopping marketing - Google Patents
A kind of method and system of TV shopping marketing Download PDFInfo
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- CN107623875A CN107623875A CN201610551994.5A CN201610551994A CN107623875A CN 107623875 A CN107623875 A CN 107623875A CN 201610551994 A CN201610551994 A CN 201610551994A CN 107623875 A CN107623875 A CN 107623875A
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- red packet
- rebating
- shopping
- user
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Abstract
The invention discloses a kind of method and system of TV shopping marketing, this method includes：Configure rebating red packet resource；User participates in shaking activity；User obtains the rebating red packet；User carries out TV shopping；Wechat red packet is sent with charge free to user；User follows rebating red packet using rebating red packet and uses rule；Wechat red packet is sent with charge free with being corresponded using rebating red packet to user.Technical solution of the present invention eliminates the lag period of red packet rebating, red packet is returned into user while TV shopping behavior occurs, enhances red packet promotion effect, promotes the enthusiasm that user carries out TV shopping, the stickiness of user is enhanced, improves the synthesized competitiveness of TV shopping platform.
Description
Technical field
The present invention relates to Internet technical field, more particularly to a kind of method and system of TV shopping marketing.
Background technology
TV shopping completes shopping stream by TV media publishing commodity information advertisement on TV or Internet
Journey, " non-store selling " pattern that then commodity are delivered goods to the customers by logistics unit.TV shopping be divided into again TV home shopping and
Two kinds of home shopping.
TV shopping carries out merchandise display by the strength of media, pursues promotion effect.The advantage of TV shopping is valency
Lattice are relatively low, and have broken the limitation in region.This marketing mode effectively reduces because the cost for managing place is eliminated
Running cost, therefore profit margin is larger.For demand angle, TV shopping effectively meets consumer, and businessman can be with
Win-win is realized with consumer, this facilitate developing rapidly for TV shopping market.
In the U.S., South Korea and the Japan that TV shopping is more flourishing, TV shopping industry sales volume accounts for social consumer goods
The 8% to 12% of the total volume of retail sales, this Chinese ratio is less than 1%.Chinese TV shopping industry possess huge growth space and
Potentiality, it is contemplated that to the year two thousand twenty, Chinese TV shopping marketplace scale is up to 1467.2 hundred million yuan.
In TV shopping extension process, red packet marketing is marketing mode, and many help is brought for enterprise：
1st, red packet marketing can give full play to the enthusiasm of user, attract more users to participate in TV shopping,
It is not only that platform brings popularity user, while has provided the user more selections yet.
2nd, red packet marketing is the expansion in mobile payment position, and original shopping at network, TV shopping extend to financing, life
The fields such as service.
3rd, red packet marketing is feedback user, strengthens the attraction to user.User is the base that Internet enterprises are developed
Stone, using red packet feedback client, the effect of education and popularization is served, contributes to the basis that further extends one's service.
4th, red packet marketing helps to increase user's viscosity.User easily participates in red packet activity, therefrom realizes pleasure
It is interesting and warm；On the other hand, red packet can guide customer consumption, can be by marketing activity and enterprise itself and the resource phase on periphery
With reference to what realization marketing was worth freely discharges, and lifts the effect of marketing activity.
Existing red packet promotion plan, it is necessary to after the purchase activity end of user a period of time, by the group of marketing activity
The side of knitting returns to red packet the account of user, and existence time lags between red packet rebating and the buying behavior of user.Phase time lag
Presence, can to a certain extent reduce user's Shopping Behaviors enthusiasm, or even can cause user give up shopping thought.This
The effect of red packet marketing activity is counteracted to a certain extent.
The content of the invention
The present invention provides a kind of method and system of TV shopping marketing, i.e. will be red while TV shopping behavior occurs
Bag returns to user, eliminates the lag period of red packet rebating, promotes user and carries out the enthusiasm of TV shopping, and guides user
Further TV shopping, the stickiness of user is enhanced, improve the marketing effectiveness of TV shopping, improve TV shopping platform
Synthesized competitiveness.
Technical scheme provides a kind of method of TV shopping marketing, comprises the following steps：
Configure rebating red packet resource；
User participates in shaking activity；
User obtains the rebating red packet；
User carries out TV shopping；
Wechat red packet is sent with charge free to user.
Further, user participates in shaking activity using wechat account, and the rebating red packet of acquisition is stored in wechat
In account corresponding to account.
Further, the user carries out TV shopping, further comprises：
User carries out TV shopping using the rebating red packet, and system stores the usage record of rebating red packet automatically.
Further, after user's TV shopping success, system sends wechat red packet to user again.
Further, to completing TV shopping and to send wechat red packet with charge free using the wechat account of the rebating red packet.
Further, user follows rebating red packet using the rebating red packet and uses rule；
Wechat red packet is sent with charge free with being corresponded using rebating red packet to user.
Further, the rebating red packet is not used and completes TV shopping or using the rebating red packet but unfinished electricity
Wechat account depending on shopping can not send wechat red packet with charge free.
Technical scheme additionally provides a kind of system of TV shopping marketing, including：Management server, database
Unit, wechat platform, wherein,
Management server is for distributing the rebating red packet resource, the management rebating red packet uses and managed wechat red packet
Send with charge free；
Database Unit is used for shopping record, the acquisition record of the rebating red packet and the usage record for storing user；
Wechat platform is used to log in wechat account, participate in the activity of shaking and carry out TV shopping.
Further, Database Unit according to wechat account respectively store shopping record, the rebating red packet acquisition and
Usage record, and wechat red packet send record with charge free.
Further, to user send with charge free wechat red packet with using rebating red packet situation it is consistent.
Technical solution of the present invention eliminates the lag period of red packet rebating, i.e. by red packet while TV shopping behavior occurs
User is returned to, enhances red packet promotion effect, user is promoted and carries out the enthusiasm of TV shopping, and guide user further
TV shopping is carried out, the stickiness of user is enhanced, improves the marketing effectiveness of TV shopping, improve the comprehensive of TV shopping platform
Close competitiveness.
Other features and advantages of the present invention will be illustrated in the following description, also, partly becomes from specification
Obtain it is clear that or being understood by implementing the present invention.The purpose of the present invention and other advantages can be by the explanations write
Specifically noted structure is realized and obtained in book, claims and accompanying drawing.
Below by drawings and examples, technical scheme is described in further detail.
Brief description of the drawings
Accompanying drawing is used for providing a further understanding of the present invention, and a part for constitution instruction, the reality with the present invention
Apply example to be used to explain the present invention together, be not construed as limiting the invention.In the accompanying drawings：
Fig. 1 is the method flow diagram that TV shopping is marketed in the embodiment of the present invention one；
Fig. 2 is the system construction drawing that TV shopping is marketed in the embodiment of the present invention one.
Embodiment
The preferred embodiments of the present invention are illustrated below in conjunction with accompanying drawing, it will be appreciated that described herein preferred real
Apply example to be merely to illustrate and explain the present invention, be not intended to limit the present invention.
Fig. 1 is the method flow diagram that TV shopping is marketed in the embodiment of the present invention one.As shown in figure 1, the flow include with
Lower step：
Step 101, configuration rebating red packet resource.
System arranges according to different product categories, the red packet amount of money, useful life to rebating red packet, enters in batches
Row is provided.
Step 102, user participate in shaking activity.
User, which enters, shakes the page, clicks on participation and shakes activity.
Step 103, user obtain the rebating red packet.
User participates in shaking activity using wechat account；
User obtains rebating red packet at random from rebating red packet resource pool；
The rebating red packet that user obtains is stored in the account corresponding to wechat account.
Step 104, user carry out TV shopping.
User carries out TV shopping using rebating red packet, and simultaneity factor stores the usage record of rebating red packet automatically；
It is regular that the use of rebating red packet follows using for rebating red packet.
Step 105, send wechat red packet with charge free to user.
After user's TV shopping success, system sends wechat red packet to user again；
To completion TV shopping and send wechat red packet with charge free using the wechat account of the rebating red packet；
System is sent with charge free wechat red packet and corresponded with user using rebating red packet.
The rebating red packet is not used to complete TV shopping or use the rebating red packet but do not complete the micro- of TV shopping
Letter account can not send wechat red packet with charge free.
In order to realize above method flow, the present embodiment additionally provides a kind of system of TV shopping marketing, and Fig. 2 is this hair
The system construction drawing that TV shopping is marketed in bright embodiment one.As shown in Fig. 2 the system includes：Management server 201, data
Library unit 202, wechat platform 203, wherein,
Management server is for distributing the rebating red packet resource, the management rebating red packet uses and managed wechat red packet
Send with charge free；
Database Unit is used for shopping record, the acquisition record of the rebating red packet and the usage record for storing user；
Wechat platform is used to log in wechat account, participate in the activity of shaking and carry out TV shopping.
Database Unit stores shopping record, the acquisition of rebating red packet and usage record according to wechat account respectively, and
Wechat red packet sends record with charge free.
It is consistent using rebating red packet situation with user that system sends wechat red packet with charge free.
Technical solution of the present invention eliminates the lag period of red packet rebating, i.e. by red packet while TV shopping behavior occurs
User is returned to, enhances red packet promotion effect, user is promoted and carries out the enthusiasm of TV shopping, and guide user further
TV shopping is carried out, enhances the stickiness of user, improves the marketing effectiveness of TV shopping, improves the synthesis of TV shopping platform
Competitiveness.
It should be understood by those skilled in the art that, embodiments of the invention can be provided as method, system or computer program
Product.Therefore, the present invention can use the reality in terms of complete hardware embodiment, complete software embodiment or combination software and hardware
Apply the form of example.Moreover, the present invention can use the computer for wherein including computer usable program code in one or more
The shape for the computer program product that usable storage medium is implemented on (including but is not limited to magnetic disk storage and optical memory etc.)
Formula.
The present invention is the flow with reference to method according to embodiments of the present invention, equipment (system) and computer program product
Figure and/or block diagram describe.It should be understood that can be by every first-class in computer program instructions implementation process figure and/or block diagram
Journey and/or the flow in square frame and flow chart and/or block diagram and/or the combination of square frame.These computer programs can be provided
The processors of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing devices is instructed to produce
A raw machine so that produced by the instruction of computer or the computing device of other programmable data processing devices for real
The device for the function of being specified in present one flow of flow chart or one square frame of multiple flows and/or block diagram or multiple square frames.
These computer program instructions, which may be alternatively stored in, can guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works so that the instruction being stored in the computer-readable memory, which produces, to be included referring to
Make the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one square frame of block diagram or
The function of being specified in multiple square frames.
These computer program instructions can be also loaded into computer or other programmable data processing devices so that counted
Series of operation steps is performed on calculation machine or other programmable devices to produce computer implemented processing, so as in computer or
The instruction performed on other programmable devices is provided for realizing in one flow of flow chart or multiple flows and/or block diagram one
The step of function of being specified in individual square frame or multiple square frames.
Obviously, those skilled in the art can carry out the essence of various changes and modification without departing from the present invention to the present invention
God and scope.So, if these modifications and variations of the present invention belong to the scope of the claims in the present invention and its equivalent technologies
Within, then the present invention is also intended to comprising including these changes and modification.
Claims (10)
- A kind of 1. method of TV shopping marketing, it is characterised in that comprise the following steps：Configure rebating red packet resource；User participates in shaking activity；User obtains the rebating red packet；User carries out TV shopping；Wechat red packet is sent with charge free to user.
- 2. according to the method for claim 1, it is characterised in that user participates in shaking activity using wechat account, obtains The rebating red packet be stored in the account corresponding to wechat account.
- 3. according to the method for claim 1, it is characterised in that the user carries out TV shopping, further comprises：User carries out TV shopping using the rebating red packet, and system stores the usage record of rebating red packet automatically.
- 4. according to the method for claim 1, it is characterised in that after user's TV shopping success, system is sent to user again Wechat red packet.
- 5. the method according to claim 1 or 4, it is characterised in that to completion TV shopping and use the rebating red packet Wechat account send wechat red packet with charge free.
- 6. method according to claim 1 or 5, it is characterised in that：User follows rebating red packet using the rebating red packet and uses rule；Wechat red packet is sent with charge free with being corresponded using rebating red packet to user.
- 7. according to the method for claim 1, it is characterised in that the rebating red packet is not used and completes TV shopping or makes Wechat red packet can not be sent with charge free with the wechat account of the rebating red packet but unfinished TV shopping.
- A kind of 8. system of TV shopping marketing, it is characterised in that including management server, Database Unit, wechat platform, its In,Management server is for distributing the rebating red packet resource, the management rebating red packet uses and managed wechat red packet group Send；Database Unit is used for shopping record, the acquisition record of the rebating red packet and the usage record for storing user；Wechat platform is used to log in wechat account, participate in the activity of shaking and carry out TV shopping.
- 9. system according to claim 8, it is characterised in that Database Unit stores shopping story respectively according to wechat account Record, the acquisition of the rebating red packet and usage record, and wechat red packet send record with charge free.
- 10. system according to claim 8, it is characterised in that send wechat red packet with charge free with using rebating red packet feelings to user Condition is consistent.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610551994.5A CN107623875A (en) | 2016-07-13 | 2016-07-13 | A kind of method and system of TV shopping marketing |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610551994.5A CN107623875A (en) | 2016-07-13 | 2016-07-13 | A kind of method and system of TV shopping marketing |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN107623875A true CN107623875A (en) | 2018-01-23 |
Family
ID=61087095
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610551994.5A Pending CN107623875A (en) | 2016-07-13 | 2016-07-13 | A kind of method and system of TV shopping marketing |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110020843A (en) * | 2019-03-26 | 2019-07-16 | 阿里巴巴集团控股有限公司 | Red packet based on trustship account gets method and device, electronic equipment |
-
2016
- 2016-07-13 CN CN201610551994.5A patent/CN107623875A/en active Pending
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110020843A (en) * | 2019-03-26 | 2019-07-16 | 阿里巴巴集团控股有限公司 | Red packet based on trustship account gets method and device, electronic equipment |
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Application publication date: 20180123 |