CN101751637A - Method for implementing true commodity trading in online games and device thereof - Google Patents
Method for implementing true commodity trading in online games and device thereof Download PDFInfo
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- CN101751637A CN101751637A CN200810189068A CN200810189068A CN101751637A CN 101751637 A CN101751637 A CN 101751637A CN 200810189068 A CN200810189068 A CN 200810189068A CN 200810189068 A CN200810189068 A CN 200810189068A CN 101751637 A CN101751637 A CN 101751637A
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Abstract
The invention discloses a method for implementing true commodity trading in online games. The method and device thereof sets a dummy sales point in an online game and implements commodity displaying and trading through the dummy sales point. The invention can sell commodity to target customers in the online game, improve the sales success rate, reduce the sales cost of commodity, can complete purchasing in entertainment and also increase the income channel of online game operators.
Description
Technical field
The application relates to a kind of true commodity trading device that carries out the method for true commodity trading and be used to realize this method in online game, be particularly related to a kind of virtual point of sale that in online game, is provided with, and the method and the device thereof that carry out commodity transaction by this virtual point of sale.It can improve and sell success ratio targetedly to targeted customer's merchandising in online game, reduces the selling cost of unit commodity, and can allow shopping finish in amusement.
Background technology
In recent years, the network game industry development rapidly, the profitability reduction greatly based on " some card " pattern of selling playtime in each network game enterprise past, and " the legend world ", " journey ", the network game free mode that releases one after another such as " street hoop " online game, its profit model is respectively the virtual objects of selling in the online game (" the legend world ", the main profit model of " journey "), built-in advertising in the online game (one of profit model of street hoop), hold various race activities modes such as (one of profit models of street hoop) under the line, and all obtained certain benefit.
Have various virtual point of sales such as " grocery stores " mostly in each recreation, the user can carry out " purchase " of virtual objects with virtual coin in the shop, and the virtual objects after " purchase " can be used as game item and uses in recreation.
On network, the true sale that virtual objects also occurred, recreation such as its virtual coin that in online game, obtains of sale or virtual weapons " equipment " article on various websites such as Taobao, www.eachnet.com that have, even formed special network game stage property business site, as " Chinese Virtual article trading " center " (trade.1t1t.com), " player goes up together " are (www.wj173.com) etc.
And network gaming user itself all is the people that consuming capacity is arranged, and group characteristic is clear and definite, especially is fit to characteristics such as special life according to the online game crowd, hobby, age, identity, carries out the sale of product or service targetedly.And in online game, carry out real commodity transaction without any a kind of online game according to these characteristics so far.
Summary of the invention
The technical matters that the application will solve is the group characteristic according to network gaming user, and virtual point of sale or sellers are set in online game, carries out real goods sale and transaction targetedly.
In order to solve the problems of the technologies described above, be implemented in the method and the device thereof that carry out true commodity trading in the online game, the application mainly by modes such as virtual shop, virtual market, virtual retailer are set, sells operable real goods in real world to the user in online game.
The application is provided at the method for carrying out true commodity trading in the online game, comprising: (1) stores step with the online game program that the online game program of desiring to execute the task is stored in the computer installation; (2) transaction program that the commodity transaction program of desiring to execute the task is stored in the computer installation stores step; (3) relevant information data such as user, commodity are stored in data-storing step in the computer installation; (4) open this computer installation work, if when performed instruction is common programmed instruction, the routine operation step that this computer installation is identical with the general-purpose computations machine; It is characterized in that, described commodity transaction method also comprises: (5) real goods is showed step, this step is provided with virtual point of sale in online game, and the real goods of showing its sale to the user, this real goods does not comprise the virtual objects in the online game for the various digitizings that can use or the real goods of non-digitalization in actual life; (6) true commodity trading step, this step receives and handles the true commodity trading information from the user, and this true commodity trading information comprises the setting to relevant informations such as marque, commodity amount, Payment Methods, deliver goods mode, consignee and contact waies thereof.
The application also is provided at the device that carries out true commodity trading in the online game, comprising: (1) computer installation, and this computer installation storage has the online game program of desiring to execute the task; (2) computer installation, this computer installation storage has the commodity transaction program of desiring to execute the task; (3) computer installation, this computer installation storage has user's information data and information of goods information data; (4) computer installation, this computer installation be in when work, if when performed instruction is common programmed instruction, this computer installation is identical with the general-purpose computations machine; It is characterized in that, the device of described true commodity trading also comprises: (5) real goods display unit, this unit is provided with virtual point of sale in online game, and the real goods of showing its sale to the user, this real goods does not comprise the virtual objects in the online game for the various digitizings that can use or the real goods of non-digitalization in actual life; (6) true commodity trading unit, this unit receives and handles the true commodity trading information from the user, and this true commodity trading information comprises the setting to relevant informations such as marque, commodity amount, Payment Methods, deliver goods mode, consignee and contact waies thereof.
The application proposes the above-mentioned method of carrying out true commodity trading in online game, it is characterized in that, described virtual point of sale is various shops, retailer or the market that occurs in online game.
The application proposes the above-mentioned method of carrying out true commodity trading in online game, it is characterized in that, described virtual point of sale is to user's merchandising by businessman, it is " B to C " business model of ecommerce, this businessman is developer, operator, the commission merchant relevant with online game, or with the irrelevant general businessman of online game.
The application proposes the above-mentioned method of carrying out true commodity trading in online game, it is characterized in that, described virtual point of sale be by the user in online game to other user's merchandisings, i.e. " C toC " business model of ecommerce.
The application proposes the above-mentioned method of carrying out true commodity trading in online game, it is characterized in that, described virtual point of sale is by carrying out commodity exchange between user and the user, i.e. " barter " business model.
The application proposes the above-mentioned method of carrying out true commodity trading in online game, it is characterized in that, described virtual point of sale and real goods are that the actual conditions according to the user dynamically arrange, and are one of following situation or its combination: (1) is according to corresponding point of sale of personal information information setting and commodity such as user's sex, age, hobby, identity; (2) according to corresponding point of sale and commodity are set actual time at user place, comprise user on-site red-letter day, week, date, hour, minute equal time information this actual time, or morning, the morning, ante prandium, noon, lunch break, afternoon, date for dinner, evening, midnight, wait the different periods after midnight, can pass through equipment acquisitions such as user computer, network game server; (3) geographic range according to the user place is provided with corresponding point of sale and commodity, this geographic range comprises information such as city, district, county, township, town, village, street, building number, number, community names, the organization at user place, can pass through acquisitions such as network ip address, subscriber data; (4) according to the role state of user in online game corresponding point of sale and commodity are set, this role state comprises information such as the image, action, rank of game role.
The application proposes the above-mentioned method of carrying out true commodity trading in online game, it is characterized in that, described real goods is the various digitizing commodity or the non-digitalization commodity that can use in real world, described digitizing commodity can be various password cards or computer softwares such as rechargeable card of the cell, the card of game points, described non-digitalization commodity can be various food, object, the services that can use in real world, comprise copying the true article that the virtual objects image is made in the recreation.
The application proposes the above-mentioned method of carrying out true commodity trading in online game, it is characterized in that, described true commodity trading information can comprise: (1) marque configuration information, this step are provided with trade name and the model thereof that the user buys; (2) commodity amount configuration information, this step are provided with the quantity of the commodity of user's purchase; (3) Payment Methods configuration information, this step is provided with user's Payment Methods, and described Payment Methods are one of modes such as Web bank pays, cashes on delivery, mail remittance, remittance, ideal money payment, card of game points payment; (4) deliver goods mode configuration information, this step is provided with the mode that sends commodity to the user, and described deliver goods mode is one of modes such as logistics transportation, mailing, online transmission, Advise By Wire; (5) the relevant configuration information of consignee, this step are provided with information such as consignee's online game ID, Real Name, place of receipt, telephone number, the time of receiving.
The application proposes the above-mentioned method of carrying out true commodity trading in online game, it is characterized in that also comprise additional step after sale, this step can be carried out following task: the marketing information of (1) statistics businessman, the assessment sale effect, and collect commission to businessman in view of the above; (2) add up user's purchase information, and the award to the user is set in view of the above, can be to user's bonus game time, game role grade, the additional role of recreation or pet, virtual objects, virtual coin, true article, real money etc.
Because there are big similarity at the hobby of network gaming user, identity, age etc., and each user is when playing online game, game server can obtain the on-site time of user according to server time or user computer time, and each user has a network ip address when playing online game.Businessman can pass through these user profile, in the virtual world of online game targetedly, the high efficiency sale of carrying out real goods.
The technical program not only can improve the marketing efficiency of businessman, reduces selling cost, and can save the time that network gaming user is selected commodity, increases the enjoyment of shopping, and more network game enterprise has increased a kind of high efficiency profit model.
Below in conjunction with accompanying drawing the application is described in further detail.
Description of drawings
Fig. 1 is a true commodity trading method execution in step process flow diagram of the present invention
Fig. 2 is a true commodity trading structure drawing of device of the present invention
Fig. 3 is the basic technical scheme example that the present invention is applied to the rechargeable card of the cell transaction
Fig. 4 is that the present invention is applied to the recommended technology scheme example that food and drink is sold
Fig. 5 is " C to C " of the present invention business model technical scheme example
Fig. 6 is " barter " of the present invention business model technical scheme example
Embodiment
Fig. 1 illustrates true commodity trading method execution in step process flow diagram of the present invention, and steps such as the storage of online game program, the storage of commodity transaction program, data-storing, routine operation, real goods displaying, true commodity trading are true commodity trading method of the present invention among the figure.When the user carries out the online game program by the network terminal, show step in real goods, the online game program shows the virtual point of sale that pre-sets to the user, and after the user selected virtual point of sale, the online game program was showed the real goods that it pre-sets to the user; In the true commodity trading step, the real goods that the user shows virtual point of sale by the network terminal is carried out and is bought operation, buy in the operation at this, the online game program is confirmed the relevant informations such as real goods model, commodity amount, Payment Methods, deliver goods mode, consignee and contact way thereof of its purchase to the user.
Fig. 2 illustrates true commodity trading structure drawing of device of the present invention, comprises computer installation among the figure, and this device includes online game program, commodity transaction program, information of goods information data, also can carry out common programmed instruction; Real goods display unit among the figure shows the virtual point of sale that pre-sets to the user, and after the user selected virtual point of sale, the online game program was showed the real goods that it pre-sets to the user; In the true commodity trading unit, the real goods that the user shows virtual point of sale by the network terminal is carried out and is bought operation, buy in the operation at this, the online game program is confirmed the relevant informations such as real goods model, commodity amount, Payment Methods, deliver goods mode, consignee and contact way thereof of its purchase to the user.
Fig. 3 illustrates the basic technical scheme example that the present invention is applied to the rechargeable card of the cell transaction, really commodity displaying step among the figure is listed product and is " 100 yuan of walk in the Divine Land rechargeable cards ", true commodity trading step among the figure, list " product: 100 yuan of walk in the Divine Land rechargeable cards; quantity: 1, Payment Methods: Web bank, delivery: the online transmission; card number: 1234567890, password: 0987654321 ".
Fig. 4 illustrates the present invention and is applied to the recommended technology scheme example that food and drink is sold, and in the commodity displaying step, businessman shows the food and drink menu with graphics context mode: 5 yuan of fried rices with eggs, 2 meat or fish, 1 10 yuan of plain packed meals, 20 yuan of pizzas among the figure; In the commodity transaction step, accept the network game user and place an order among the figure: " marque: 2 meat or fish, 1 plain packed meal; Commodity amount: 1 part; Payment Methods: the card of game points is withholdd; Deliver goods mode: delivery at the counter; Place of receipt: man Internet bar, lane " network world ", business section, Chengdu; Consignee: Li Qiang; Contact way: mobile phone 13312345678.”
Business model technical scheme example that Fig. 5 illustrates " C to C " of the present invention is showed vendor products in the commodity displaying step with graphics context mode among the figure: " Microsoft is wireless 4D mouse 1, price: 100 yuan "; Accepting the network game user in the commodity transaction step among the figure places an order: " marque: Microsoft is wireless 4D mouse; Commodity amount: 1; Payment Methods: cash on delivery; Deliver goods mode: delivery at the counter; Place of receipt: No. 10, Guanghua Road, Chaoyang District, Beijing City; Consignee: Zhang San; Contact way: mobile phone 13812345678 ".
Business model technical scheme example that Fig. 6 illustrates " barter " of the present invention is showed each consumer products in the commodity displaying step with graphics context mode among the figure: " A side's product: D-link wireless network card; B side's product: the author sign the version " those things of the Ming Dynasty " complete set "; Accepting the network game user in the commodity transaction step among the figure places an order: " marque: A side D-link wireless network card, B side author sign the version " those things of the Ming Dynasty " complete set; Commodity amount: A side 1, B side 1; Payment Methods: need not pay the bill; Deliver goods mode: delivery at the counter; The place of receipt: phone is conferred; Consignee: A, B; Contact way: A mobile phone 13812345678, B mobile phone 13987654321 ".
Claims (10)
1. in online game, carry out the method for true commodity trading, comprising:
(1) the online game program that the online game program of desiring to execute the task is stored in the computer installation is stored step;
(2) transaction program that the commodity transaction program of desiring to execute the task is stored in the computer installation stores step;
(3) relevant information data such as user, commodity are stored in data-storing step in the computer installation;
(4) open this computer installation work, if when performed instruction is common programmed instruction, the routine operation step that this computer installation is identical with the general-purpose computations machine;
It is characterized in that described commodity transaction method also comprises:
(5) real goods is showed step, this step is provided with virtual point of sale in online game, and show the real goods that it pre-sets to the user, this real goods does not comprise the virtual objects in the online game for the various digitizings that can use or the real goods of non-digitalization in actual life;
(6) true commodity trading step, this step receives and handles the true commodity trading information from the user, and this true commodity trading information comprises the setting to relevant informations such as marque, commodity amount, Payment Methods, deliver goods mode, consignee and contact waies thereof.
2. in online game, carry out the device of true commodity trading, comprising:
(1) computer installation, this computer installation storage has the online game program of desiring to execute the task;
(2) computer installation, this computer installation storage has the commodity transaction program of desiring to execute the task;
(3) computer installation, this computer installation storage has user's information data and information of goods information data;
(4) computer installation, this computer installation be in when work, if when performed instruction is common programmed instruction, this computer installation is identical with the general-purpose computations machine;
It is characterized in that the device of described true commodity trading also comprises:
(5) real goods display unit, this unit is provided with virtual point of sale in online game, and the real goods of showing its sale to the user, this real goods does not comprise the virtual objects in the online game for the various digitizings that can use or the real goods of non-digitalization in actual life;
(6) true commodity trading unit, this unit receives and handles the true commodity trading information from the user, and this true commodity trading information comprises the setting to relevant informations such as marque, commodity amount, Payment Methods, deliver goods mode, consignee and contact waies thereof.
3. method of carrying out true commodity trading in online game as claimed in claim 1 is characterized in that, described virtual point of sale is various shops, retailer or the market that occurs in online game.
4. method of in online game, carrying out true commodity trading as claimed in claim 1, it is characterized in that, described virtual point of sale is to user's merchandising by businessman, it is " B to C " business model of ecommerce, this businessman is developer, operator, the commission merchant relevant with online game, or with the irrelevant general businessman of online game.
5. method of carrying out true commodity trading in online game as claimed in claim 1 is characterized in that, described virtual point of sale be by the user in online game to other user's merchandisings, i.e. " C to C " business model of ecommerce.
6. method of carrying out true commodity trading in online game as claimed in claim 1 is characterized in that, described virtual point of sale is by carrying out commodity exchange between user and the user, i.e. " barter " business model.
7. method of in online game, carrying out true commodity trading as claimed in claim 1, it is characterized in that, described virtual point of sale and real goods are that the actual conditions according to the user dynamically arrange, and described user's actual conditions comprise one of following situation at least:
(1) according to corresponding point of sale of personal information information setting and commodity such as user's sex, age, hobby, identity;
(2) according to corresponding point of sale and commodity are set actual time at user place, comprise user on-site red-letter day, week, date, hour, minute equal time information this actual time, or morning, the morning, ante prandium, noon, lunch break, afternoon, date for dinner, evening, midnight, wait the different periods after midnight, can pass through equipment acquisitions such as user computer, network game server;
(3) geographic range according to the user place is provided with corresponding point of sale and commodity, this geographic range comprises information such as city, district, county, township, town, village, street, building number, number, community names, the organization at user place, can pass through acquisitions such as network ip address, subscriber data;
(4) according to the role state of user in online game corresponding point of sale and commodity are set, this role state comprises information such as the image, action, rank of game role.
8. method of in online game, carrying out true commodity trading as claimed in claim 1, it is characterized in that, described real goods is the various digitizing commodity or the non-digitalization commodity that can use in real world, described digitizing commodity can be various password cards or computer softwares such as rechargeable card of the cell, the card of game points, described non-digitalization commodity can be various food, object, the services that can use in real world, comprise copying the true article that the virtual objects image is made in the recreation.
9. method of carrying out true commodity trading in online game as claimed in claim 1 is characterized in that, described true commodity trading information can comprise:
(1) marque configuration information, this step are provided with trade name and the model thereof that the user buys;
(2) commodity amount configuration information, this step are provided with the quantity of the commodity of user's purchase;
(3) Payment Methods configuration information, this step is provided with user's Payment Methods, and described Payment Methods are one of modes such as Web bank pays, cashes on delivery, mail remittance, remittance, ideal money payment, card of game points payment;
(4) deliver goods mode configuration information, this step is provided with the mode that sends commodity to the user, and described deliver goods mode is one of modes such as logistics transportation, mailing, online transmission, Advise By Wire;
(5) the relevant configuration information of consignee, this step are provided with information such as consignee's online game ID, Real Name, place of receipt, telephone number, the time of receiving.
10. method of carrying out true commodity trading in online game as claimed in claim 1 is characterized in that, also comprises additional step after sale, and this step can be carried out following task:
(1) marketing information of statistics businessman, the assessment sale effect, and collect commission to businessman in view of the above;
(2) add up user's purchase information, and the award to the user is set in view of the above, can be to user's bonus game time, game role grade, the additional role of recreation or pet, virtual objects, virtual coin, true article, real money etc.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200810189068A CN101751637A (en) | 2008-12-16 | 2008-12-16 | Method for implementing true commodity trading in online games and device thereof |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN200810189068A CN101751637A (en) | 2008-12-16 | 2008-12-16 | Method for implementing true commodity trading in online games and device thereof |
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| CN101751637A true CN101751637A (en) | 2010-06-23 |
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| CN200810189068A Pending CN101751637A (en) | 2008-12-16 | 2008-12-16 | Method for implementing true commodity trading in online games and device thereof |
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Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102346895A (en) * | 2010-07-30 | 2012-02-08 | 李嘉辉 | Virtual article conversion method and virtual article conversion system |
| CN102376048A (en) * | 2010-08-26 | 2012-03-14 | 祝跃光 | Information processing system for billing by using point cards |
| CN103714237A (en) * | 2010-10-13 | 2014-04-09 | 索尼电脑娱乐美国公司 | Coordinating real-world gatherings to promote online community |
| CN104102589A (en) * | 2014-07-23 | 2014-10-15 | 叶一火 | Completion prize gateway |
| CN104702644A (en) * | 2013-12-06 | 2015-06-10 | 阿里巴巴集团控股有限公司 | Information transfer method, information transfer device and logistics information server |
| CN105474221A (en) * | 2013-08-21 | 2016-04-06 | 微软技术许可有限责任公司 | Realizing boxed experience for digital content acquisition |
| CN108932659A (en) * | 2018-07-24 | 2018-12-04 | 合肥爱玩动漫有限公司 | A kind of game mall system and method being associated with real goods |
-
2008
- 2008-12-16 CN CN200810189068A patent/CN101751637A/en active Pending
Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102346895A (en) * | 2010-07-30 | 2012-02-08 | 李嘉辉 | Virtual article conversion method and virtual article conversion system |
| CN102376048A (en) * | 2010-08-26 | 2012-03-14 | 祝跃光 | Information processing system for billing by using point cards |
| CN103714237A (en) * | 2010-10-13 | 2014-04-09 | 索尼电脑娱乐美国公司 | Coordinating real-world gatherings to promote online community |
| CN103714237B (en) * | 2010-10-13 | 2018-02-16 | 索尼电脑娱乐美国公司 | Coordinate real world party to promote on-line communities |
| CN105474221A (en) * | 2013-08-21 | 2016-04-06 | 微软技术许可有限责任公司 | Realizing boxed experience for digital content acquisition |
| CN104702644A (en) * | 2013-12-06 | 2015-06-10 | 阿里巴巴集团控股有限公司 | Information transfer method, information transfer device and logistics information server |
| CN104702644B (en) * | 2013-12-06 | 2018-10-23 | 阿里巴巴集团控股有限公司 | Information transmitting methods, device and logistics information server |
| CN104102589A (en) * | 2014-07-23 | 2014-10-15 | 叶一火 | Completion prize gateway |
| CN108932659A (en) * | 2018-07-24 | 2018-12-04 | 合肥爱玩动漫有限公司 | A kind of game mall system and method being associated with real goods |
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Open date: 20100623 |