KR20090049718A

KR20090049718A - Marketing method for merchandising a commondity

Info

Publication number: KR20090049718A
Application number: KR1020070115955A
Authority: KR
Inventors: 김낙현
Original assignee: 주식회사 티원유통
Priority date: 2007-11-14
Filing date: 2007-11-14
Publication date: 2009-05-19

Abstract

The present invention discloses a marketing method for merchandise sales that can promote merchandise sales through revenue distribution for the merchandise.

According to the present invention, there is provided a marketing method for promoting merchandise sales, comprising the steps of: a) providing a shopping mall for online goods sales and inducing membership; b) paying points for goods purchased from members, and performing paid points and member management; c) providing the member with an arcade game corresponding to the point through a plurality of agencies distributed by region; d) performing point increase and accumulation according to the arcade game result; And e) performing goods conversion and exchange for the points earned.

Therefore, the present invention provides an opportunity to draw a prize according to the amount of goods purchased and realizes the redistribution of sales profit through the prize draw, thereby securing the stability of the distribution system and increasing the buyer's reliability.

Sales, Purchases, Products, Services, Revenue Sharing, Marketing, Arcade Games, Draw

Description

MARKETTING METHOD FOR MERCHANDISING A COMMONDITY}

The present invention relates to a method for selling a product or an article, and more particularly, by providing a point corresponding to a purchased item to a member who purchased the item, and allowing participation in a game for each point, an additional service according to product purchase. It relates to a marketing method for selling a product that can provide.

In general, in all trading activities, suppliers want to sell products more expensively, and consumers want to buy products cheaper. Most consumers compare the supply prices of different suppliers and then compare Buy cheap products.

Such marketing activities are still applied to cyber shopping malls that carry out marketing activities through online media even though the Internet is active and widespread. For example, many Internet users supply the products for the products they want to purchase. Shopping at CyberShopping Mall allows you to compare prices and buy the cheapest products.

Meanwhile, in addition to selling a predetermined product, the cyber shopping mall has a sweepstakes event in which a prize is entered for a predetermined period and a prize is paid through a lottery. It is a type of sales method that is widely used due to the additional effects such as securing paid members of consumers and suppliers who participate in the sweepstakes, receiving advertisements and increasing profits on product sales.

For this reason, most companies are conducting sweepstakes not only in the aforementioned cyber shopping malls but also offline, and the sweepstakes payment service is recognized as an absolutely essential product trading process in the sales method, and the company's sales and profits Has a significant impact on

However, in general, such a sweepstakes are more frequently performed by the customers (members) who participate within a certain period than the number of prizes provided by the sweepstakes event. There was a problem that could lead to a relatively low probability of lowering expectations for winning prizes. In addition, since the lottery process in the sweepstakes is not entirely open to customers (members) who applied for the sweepstakes, the reliability of the sweepstakes service is lowered, and only the applicants who are interested in the sweepstakes only have to pay attention. No efforts can be made to win the prize, and after that, regardless of their will, the winners are selected by drawing under certain conditions, and customers (members) can easily forget that they have entered the prize. As a result, there was a problem that the customer's willingness to enter would be halved even if there was the same event later.

In addition, various types of sweepstakes that are currently held offline and online are mostly similar to the contestant's application method and the lottery method that screens the winners, so that the participants can participate in the sweepstakes without sense of fun and interest without being fully aware of the purpose of the sweepstakes. There is only.

As a result, all entrants who participate or participate in the sweepstakes will run the sweepstakes as part of their promotion of their brand and to improve their image. Not only do they not maximize the effect of the cost, but also cannot provide the trust to the customers (members) in the prize draw process, which causes the original purpose of promoting the prize event to be insufficient.

The present invention was created to solve such a problem, and an object of the present invention is to give a member who has purchased a certain item a chance to win a prized game prize, and provide an additional service according to the result of the lottery, thereby selling the product. The present invention provides a marketing method for product sales that can increase and improve the satisfaction of product purchase.

Another object of the present invention is to provide a marketing method for merchandise sales that can contribute to the promotion of sales of goods through redistribution of sales profits, along with securing reliability for the goods sold.

According to an aspect of the present invention, there is provided a marketing method for merchandise sales, comprising: a) providing a shopping mall for online merchandise sales and inducing membership; b) paying points for goods purchased from members, and performing paid points and member management; c) providing the member with an arcade game corresponding to the point through a plurality of agencies distributed by region; d) performing point increase and accumulation according to the arcade game result; And e) performing goods conversion and exchange for the points earned.

Specifically, the arcade game is a game that pays the points by ranking by applying the actual lotto lottery method, the number set from the member and the number of the actual lotto ticket that is paid to the member and not drawn It features.

The present invention has an effect of securing the stability of the distribution system and increasing the buyer's reliability by providing an opportunity for prize draw according to the amount of goods purchased and realizing the redistribution of sales profit through the prize draw.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a view showing a marketing structure for selling goods according to the present invention. As illustrated, the head office server 101 provides an arcade game for managing online goods sales and promotes merchandise sales, including network operation management, and predetermined items from customers or members through the online goods sales or arcade games. When purchased, the distributor server 103 orders and manages the delivery of the goods, the agency that provides the arcade game based on the points given in accordance with the sale of the online goods, and the dealer to perform product point payment or exchange based on the arcade game results It consists of a terminal 105.

Online goods sales provided by the head office server 101, that is, the shopping mall is made on the premise of membership registration, and points can be paid using a plurality of kinds of free events. In addition, the agency terminal 105 may be linked to the banner advertisement using the arcade game screen, the revenue generated by the above-mentioned gratitude event, banner advertising, etc. to ensure that a predetermined benefit is provided when purchasing the member's goods.

The shopping mall described above is provided by the head office server 101 alone, but may be linked with a plurality of existing shopping malls as necessary. That is, the shopping mall may implement a comprehensive network of one or more to provide convenience of goods purchase. Therefore, the customer or member not only purchases a predetermined item easily through the shopping mall, but also receives points in proportion to the purchase amount of the corresponding item.

On the other hand, a description of the specific operation of the present invention with reference to FIG.

As shown, in step S201 the head office opens a shopping mall, and performs the sale of a number of types of goods for purchase and various events. The shopping mall may be operated at the head office itself, or may be linked with various shopping malls. The shopping mall thus opened is premised on sale of online orders, and therefore, the shopping mall is made regardless of the purchase amount.

In step S203, the customer joins the shopping mall through a predetermined procedure and orders the necessary items online through the web surfing. Online orders can be settled by postpay or escrow. Point payments are made after payment is completed. The head office server 101 stores a database of member information, order information, point information, etc. in addition to operating a shopping mall. As such, when the purchase of goods is made from the registered customer, and the payment is completed according to a predetermined procedure, the corresponding member receives the points corresponding to the purchase amount of the goods in step S205.

Since points are accumulated and managed for each member ID, points above the reference value can be used through an agent provided for each region. The use of points can be used to repurchase items or in the arcade game of the present invention. For example, in step S207, when a member accumulates more than a desired point earned through the purchase of the item and wants to repurchase the corresponding item, the member requests the purchase of the item through an agent existing in the shopping mall or any region.

As described above, the request for the purchase of goods by the member is notified to the distributor server 103 through the main office server 101 or the distributor terminal 105, and the main office server 101 determines whether the purchase of goods using the points is possible. To instruct delivery of the goods to the distributor server 103. On the other hand, if you want to play the arcade game using the points for the items purchased from the member, the member visits the dealership in any region, such as step S209.

The agency terminal 105 queries the head office server 101 for the point status of the corresponding member, and provides an arcade game based on the authenticated points according to the query result. Here, the arcade game determines the number of games based on the accumulated points.

Arcade games used in the present invention can be applied to a variety of games used conventionally. This is to apply the game as a means for utilizing points irrespective of the type of game, it would be desirable to operate the game to increase the odds of the game. For example, it will be possible to increase the game win rate and improve the game reliability by providing a plurality of winning cases in conjunction with the current lottery business.

That is, similar to the currently used lottery lottery method, the member selects seven numbers from 1 to 45 to complete one game. The selected number is registered to be filled with each corner and center of the hexagon. Afterwards, the agency pays the lottery ticket of one game that is actually used and not drawn together with the completion of the game, and gives the ranking of the game by comparing the number entered by the member with the number of the lottery ticket. Of course, the member may own the lottery ticket paid and apply it to the actual lottery draw. As described above, since the arcade game is an additional service provided to the members, the winning rate is increased by applying a plurality of kinds of winning rules.

In the present embodiment, one arcade game is given one lotto ticket, but it is natural that the odds of the game can be increased by granting one lotto ticket for a predetermined number of times, for example, 10 games. In step S211, the member uses points earned when purchasing an item through such an arcade game.

The result of the arcade game performance is redeposited with points of the same value, or an article corresponding to the points is provided. This is the same as the step S213, game points earned from the member can be converted to the game through redepositing, or can purchase goods or exchange for cash. Therefore, the member is provided with an additional service together with the goods purchased in the online shopping mall.

As described above, the present invention provides stability of a distribution system for selling goods, gives a chance to win prizes corresponding to the quantity of goods purchased, and redistributes sales profits, so that the industrial use value is considered to be sufficient.

1 is a block diagram illustrating a marketing flow for selling goods according to the present invention.

2 is a flowchart for explaining the main operation of the present invention.

Claims

In the marketing method for product sales promotion,

a) providing a shopping mall for online goods sales and encouraging member registration;

b) paying points for goods purchased from members, and performing paid points and member management;

c) providing the member with an arcade game corresponding to the point through a plurality of agencies distributed by region;

d) performing point increase and accumulation according to the arcade game result; And

e) a marketing method for product sales, comprising the steps of performing goods conversion and exchange for points earned.

The method of claim 1,

The arcade game is a product that pays points for each ranking by applying a lotto lottery method actually used, by comparing the number set from the member and the number of the actual lottery ticket paid to the member Marketing method for sale.

The method of claim 1,

The on-line goods sale is an online shopping mall, which is self-operated or linked to another shopping mall.

The method of claim 1,

The on-line goods sale is a marketing method for the sale of goods, characterized in that the on-line sale of goods provided as a free event within a specific site contracted business.