CN107622405A - A kind of method and system for pushing shopping favor information - Google Patents
A kind of method and system for pushing shopping favor information Download PDFInfo
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- CN107622405A CN107622405A CN201610552768.9A CN201610552768A CN107622405A CN 107622405 A CN107622405 A CN 107622405A CN 201610552768 A CN201610552768 A CN 201610552768A CN 107622405 A CN107622405 A CN 107622405A
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- favor information
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Abstract
The invention discloses a kind of method and system for pushing shopping favor information, this method includes：Favor information pond is distributed according to geographical position；Commercial circle according to where the location matches of mobile terminal；User participates in shaking television activity；User obtains favor information；Store the favor information of user；Favor information is stored in the user account corresponding to wechat account.Technical solution of the present invention introduces the filter method in geographical position during favor information is done shopping in push, favor information is pushed to the user around commercial circle, user is facilitated to be done shopping nearby using preferential, improve the service efficiency of favor information, the implementation cost for distributing favor information is effectively reduced, improves the specific aim and validity of preferential advertising campaign.
Description
Technical field
The present invention relates to Internet technical field, more particularly to a kind of method and system for pushing shopping favor information.
Background technology
Internet development is rapid, it has also become the important component of people's life and the important load of human civilization communication development
Body, economic, politics, culture, social life various aspects are penetrated into, change the manner of intercourse and the mode of thinking of people.No matter
It is that internet brings huge change either in social life field in industrial circle.
By in December, 2015, China's netizen's scale Internet penetration 50.3%, will carry up to 6.88 hundred million compared with the end of the year 2014
Rise 2.4 percentage points.The Internet, applications based on instant messaging, search engine, Internet news and social activity, userbase one
Directly keep steadily increasing trend.
As one of the Internet, applications, internet shopping marketplace keeps fast-developing.In the stable development of original electric business market
On the basis of, cross-border electric business and rural area electric business turn into the new market opportunity；Purchase by group industry and continue " going purchasing by group ", deep-cut O2O moulds
Consumption potentiality under formula；Market is made a reservation in the case where the strategy of Large-Scale Interconnected net enterprise is registered capital on the net, actively expands Xian Xia trade companies；Travelling
Under consumption rapid growth drives, online travel reservations industry develops rapidly.Network entertainment industry chain using intellectual property as core
Huge commercial value was shown in 2015, by the films and television programs of popular online literature works reorganization, not only extra earning regards new peak repeatly,
The game of reorganization can also obtain the concern of loyal bean vermicelli rapidly, and the reorganization of video display and game successfully promotes online literature sheet
The development of body, its business model is promoted to expand audience and then culture using free mode from being changed into user's charge merely
High-quality intellectual property.Internet finance class application development is further deepened, and internet financing market continues to expand in userbase
While, product general layout is by the current finance product " running the whole show " of the early stage of development is changed into current, regular finance product is total to
With development；Network payment quickly to payment scene extension under line and is expanded, and actively opens the services such as foreign currency payment.Internet pair
The influence of individual lifestyle is further deepened, and is dissolved into the public service classes such as online education, internet are medical, network is about hired a car
Application field, user's custom are gradually formed.
It is huge along with the fast development of internet shopping class application, its market scale.By in December, 2015, China's net
Network shopping userbase reaches 4.13 hundred million, is 14.3% compared with 2014 end of the year growth rates.Chinese online-shopping market transaction in 2015
Scale is 3.8 trillion yuans, increases by 36.2% over the same period last year, and the accounting in the total retail sales of consumer goods is 12.6%, compared with
Improve 2% within 2014.B2C marketings scale is 2.0 trillion yuans in Chinese online-shopping market in 2015, is increased than 2014
56.6%, the accounting in Chinese overall network shopping marketplace transaction size reaches 51.9%, and 45.2% compared with 2014 improves
6.7 percentage points, annual accounting is first more than C2C.
In shopping at network, it is important promotion method to distribute shopping favor information.Internet favor information is that issue exists
It is on website, the information can be downloaded and beaten for enjoying information with practical value, the user such as discount or free experience
Print or used on network, can be enjoyed privileges in corresponding businessman.Push favor information can promote net from many aspects
The consumption of network shopping：
1st, the buyer of research different levels is contributed to the susceptibility of price.User is done shopping using reward voucher, take part in
The formulation of price, it is changed into influencer by passively receiving price merely, makes price horizontal closer to user's acceptable, improve
The efficiency of pricing practice, also makes user obtain material benefit.
2nd, shopping is promoted.It has been recognized that those effort are collected and use the buyer of reward voucher than those not
There is higher susceptibility to price commonly using the buyer of reward voucher.Therefore, the buyer of Price Sensitive is used preferential
During certificate discount, the sale for this kind of valuable reward voucher can increase with the push of favor information, so as to promote consumption.
3rd, brand building is strengthened.Brand is that operator is the trade name that commodity are formulated, and has corresponding commercial value.With
Family ginseng promotional offer marketing, is on the one hand the affirmative to brand, also shows the loyalty to brand.By participating in promotional offer
Activity, user have also assisted in brand building while obtaining preferential, have improved the market effect of brand.
The push technology scheme of existing favor information is generally to send, the tight ness rating between favor information and user's request
Not enough, major part will not use after user obtains favor information, and favor information can not be efficiently converted into marketing effectiveness；The opposing party
Face, due to the generally transmission of favor information, the user for having real demand to favor information is unable to reach satisfaction.Existing technical side
Case reduces the efficiency of favor information advertising campaign, wastes promotion resource.
The content of the invention
The present invention provides a kind of method and system for pushing shopping favor information, is pushed according to the residing geographical position of user
Neighbouring favor information, facilitate user to be done shopping nearby using preferential, improve the service efficiency of favor information, avoid sending
Waste caused by invalid favor information, promote user to be consumed using favor information, reduce the implementation for distributing favor information
Cost, improve the specific aim and validity of preferential advertising campaign.
Technical scheme provides a kind of method for pushing shopping favor information, comprises the following steps：
Favor information pond is distributed according to geographical position；
User participates in shaking television activity；
User obtains favor information；
Store the favor information of user.
Further, it is described to distribute favor information pond according to geographical position, further comprise：
Commercial circle region is divided according to geographical position；
Favor information in each commercial circle carries out unified planning and distribution respectively.
Further, user submits the positional information of mobile terminal using mobile terminal into when shaking television pages.
Further, according to the positional information of mobile terminal, the commercial circle where being matched for user.
Further, user, which participates in, shakes television activity, and system sends the favor information of the matching commercial circle with charge free.
Further, the matching commercial circle of acquiescence is set for mobile terminal；
When the position of mobile terminal can not be determined, the matching commercial circle of the acquiescence commercial circle for mobile terminal is used.
Further, user is stored in user corresponding to wechat account by shaking the favor information that TV obtains
Account.
Technical scheme additionally provides a kind of system for pushing shopping favor information, it is characterised in that including pipe
Reason unit, wechat platform, mobile terminal, wherein,
Administrative unit is used to divide commercial circle, the favor information in distribution commercial circle, commercial circle, management push is matched for mobile terminal
Rule, push favor information and the favor information for managing user account；
Wechat platform is used to provide access service for mobile terminal and carry out shaking television activity；
Mobile terminal shakes television activity for participation, submits positional information.
Further, administrative unit pushes favor information according to the matching commercial circle of mobile terminal.
Further, administrative unit manages the favor information that user is obtained according to wechat account.
Technical solution of the present invention introduces the filter method in geographical position during favor information is done shopping in push, to business
User around family pushes favor information, facilitates user to be done shopping nearby using preferential, improves the use effect of favor information
Rate, avoid sending the waste caused by invalid favor information, improve the sales achievement of TV shopping, effectively reduction distributes preferential
The implementation cost of information, improve the specific aim and validity of preferential advertising campaign.
Other features and advantages of the present invention will be illustrated in the following description, also, partly becomes from specification
Obtain it is clear that or being understood by implementing the present invention.The purpose of the present invention and other advantages can be by the explanations write
Specifically noted structure is realized and obtained in book, claims and accompanying drawing.
Below by drawings and examples, technical scheme is described in further detail.
Brief description of the drawings
Accompanying drawing is used for providing a further understanding of the present invention, and a part for constitution instruction, the reality with the present invention
Apply example to be used to explain the present invention together, be not construed as limiting the invention.In the accompanying drawings：
Fig. 1 is the method flow diagram of push shopping favor information in the embodiment of the present invention one；
Fig. 2 is the system construction drawing of push shopping favor information in the embodiment of the present invention two.
Embodiment
The preferred embodiments of the present invention are illustrated below in conjunction with accompanying drawing, it will be appreciated that described herein preferred real
Apply example to be merely to illustrate and explain the present invention, be not intended to limit the present invention.
Fig. 1 is the method flow diagram of push shopping favor information in the embodiment of the present invention one.As shown in figure 1, the flow bag
Include following steps：
Step 101, according to geographical position distribute favor information pond.
Commercial circle region is divided according to geographical position；
Favor information in each commercial circle carries out unified planning and distribution respectively.
Step 102, user participate in shaking television activity.
User, into when shaking television pages, submits the positional information of mobile terminal using mobile terminal；
According to the positional information of mobile terminal, system is the commercial circle where user matches；
Matching principle commercial circle for geographical position place commercial circle or nearby.
To participate in the matching commercial circle for the mobile terminal setting acquiescence for shaking TV；
When the position of mobile terminal can not be determined, matching commercial circle of the acquiescence commercial circle for mobile terminal is used.
Step 103, user obtain favor information.
User, which participates in, shakes television activity, the favor information of matching commercial circle where system is sent with charge free；
System carries out the push of favor information according to rule, and push frequency, push quantity are set.
Step 104, the favor information for storing user.
User is participated in shaking television activity by wechat account, and the favor information obtained is stored in corresponding to wechat account
User account.
In order to realize above method flow, the present embodiment additionally provides a kind of system for pushing shopping favor information, and Fig. 2 is
The system construction drawing of push shopping favor information in the embodiment of the present invention one.As shown in Fig. 2 the system includes：Administrative unit
201, wechat platform 202, mobile terminal 203, wherein,
Administrative unit is used to divide commercial circle, the favor information in distribution commercial circle, commercial circle, management push is matched for mobile terminal
Rule, push favor information and the favor information for managing user account；
Wechat platform is used to provide access service for mobile terminal and carry out shaking television activity；
Mobile terminal shakes television activity for participation, submits positional information.
Administrative unit sets matching commercial circle according to the position of mobile terminal.
Administrative unit pushes favor information according to the matching commercial circle of mobile terminal.
Administrative unit manages the favor information that user is obtained according to wechat account.
Technical solution of the present invention introduces the filter method in geographical position during favor information is done shopping in push, to business
User near circle pushes favor information, facilitates user to be done shopping nearby using preferential, improves the use effect of favor information
Rate, avoid sending the waste caused by invalid favor information, improve the sales achievement of TV shopping, effectively reduction distributes preferential
The implementation cost of information, improve the specific aim and validity of preferential advertising campaign.
It should be understood by those skilled in the art that, embodiments of the invention can be provided as method, system or computer program
Product.Therefore, the present invention can use the reality in terms of complete hardware embodiment, complete software embodiment or combination software and hardware
Apply the form of example.Moreover, the present invention can use the computer for wherein including computer usable program code in one or more
The shape for the computer program product that usable storage medium is implemented on (including but is not limited to magnetic disk storage and optical memory etc.)
Formula.
The present invention is the flow with reference to method according to embodiments of the present invention, equipment (system) and computer program product
Figure and/or block diagram describe.It should be understood that can be by every first-class in computer program instructions implementation process figure and/or block diagram
Journey and/or the flow in square frame and flow chart and/or block diagram and/or the combination of square frame.These computer programs can be provided
The processors of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing devices is instructed to produce
A raw machine so that produced by the instruction of computer or the computing device of other programmable data processing devices for real
The device for the function of being specified in present one flow of flow chart or one square frame of multiple flows and/or block diagram or multiple square frames.
These computer program instructions, which may be alternatively stored in, can guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works so that the instruction being stored in the computer-readable memory, which produces, to be included referring to
Make the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one square frame of block diagram or
The function of being specified in multiple square frames.
These computer program instructions can be also loaded into computer or other programmable data processing devices so that counted
Series of operation steps is performed on calculation machine or other programmable devices to produce computer implemented processing, so as in computer or
The instruction performed on other programmable devices is provided for realizing in one flow of flow chart or multiple flows and/or block diagram one
The step of function of being specified in individual square frame or multiple square frames.
Obviously, those skilled in the art can carry out the essence of various changes and modification without departing from the present invention to the present invention
God and scope.So, if these modifications and variations of the present invention belong to the scope of the claims in the present invention and its equivalent technologies
Within, then the present invention is also intended to comprising including these changes and modification.
Claims (10)
- A kind of 1. method for pushing shopping favor information, it is characterised in that comprise the following steps：Favor information pond is distributed according to geographical position；User participates in shaking television activity；User obtains favor information；Store the favor information of user.
- 2. according to the method for claim 1, it is characterised in that it is described to distribute favor information pond according to geographical position, enter one Step includes：Commercial circle region is divided according to geographical position；Favor information in each commercial circle carries out unified planning and distribution respectively.
- 3. according to the method for claim 1, it is characterised in that user, into when shaking television pages, is carried using mobile terminal Hand over the positional information of mobile terminal.
- 4. the method according to claim 1 or 3, it is characterised in that according to the positional information of mobile terminal, matched for user The commercial circle at place.
- 5. the method according to claim 1 or 4, it is characterised in that user, which participates in, shakes television activity, and system sends described with charge free Favor information with commercial circle.
- 6. according to the method for claim 4, it is characterised in that：The matching commercial circle of acquiescence is set for mobile terminal；When the position of mobile terminal can not be determined, the matching commercial circle of the acquiescence commercial circle for mobile terminal is used.
- 7. according to the method for claim 1, it is characterised in that user is stored by shaking the favor information that TV obtains Into the user account corresponding to wechat account.
- A kind of 8. system for pushing shopping favor information, it is characterised in that including administrative unit, wechat platform, mobile terminal, its In,Administrative unit is used to divide commercial circle, the favor information in distribution commercial circle, commercial circle is matched for mobile terminal, management push rule Then, push favor information and manage the favor information of user account；Wechat platform is used to provide access service for mobile terminal and carry out shaking television activity；Mobile terminal shakes television activity for participation, submits positional information.
- 9. system according to claim 8, it is characterised in that administrative unit according to the matching commercial circle of mobile terminal come Push favor information.
- 10. system according to claim 8, it is characterised in that administrative unit is obtained according to wechat account to manage user The favor information obtained.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610552768.9A CN107622405A (en) | 2016-07-13 | 2016-07-13 | A kind of method and system for pushing shopping favor information |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610552768.9A CN107622405A (en) | 2016-07-13 | 2016-07-13 | A kind of method and system for pushing shopping favor information |
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| Publication Number | Publication Date |
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| CN107622405A true CN107622405A (en) | 2018-01-23 |
Family
ID=61087589
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
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| CN201610552768.9A Pending CN107622405A (en) | 2016-07-13 | 2016-07-13 | A kind of method and system for pushing shopping favor information |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN110213390A (en) * | 2019-07-08 | 2019-09-06 | 北京百佑科技有限公司 | Information-pushing method |
| WO2020181935A1 (en) * | 2019-03-08 | 2020-09-17 | 阿里巴巴集团控股有限公司 | Business area management system and method |
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Patent Citations (5)
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| CN102685662A (en) * | 2011-03-17 | 2012-09-19 | 高德软件有限公司 | Position-based discount coupon management platform, releasing method and releasing system and intelligent terminal |
| CN202150944U (en) * | 2011-08-10 | 2012-02-22 | 广东商学院 | Electronic coupon pushing system based on geographical position |
| US20130173372A1 (en) * | 2011-12-28 | 2013-07-04 | Navendu Misra | Electronic Coupon Management |
| CN103366291A (en) * | 2012-04-07 | 2013-10-23 | 金至尊数码科技有限公司 | Electronic ticket service system and service method based on position |
| CN105243569A (en) * | 2015-11-06 | 2016-01-13 | 上海畅捷信息技术有限公司 | Social marketing system and method employing coupon sharing |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2020181935A1 (en) * | 2019-03-08 | 2020-09-17 | 阿里巴巴集团控股有限公司 | Business area management system and method |
| CN110213390A (en) * | 2019-07-08 | 2019-09-06 | 北京百佑科技有限公司 | Information-pushing method |
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| TA01 | Transfer of patent application right |
Effective date of registration: 20221025 Address after: Room 1602, 16th Floor, Building 18, Yard 6, Wenhuayuan West Road, Beijing Economic and Technological Development Zone, Daxing District, Beijing 100176 Applicant after: Beijing Lajin Zhongbo Technology Co.,Ltd. Address before: 100007 Room 806, Building 2, No. 28, Andingmen East Street, Dongcheng District, Beijing Applicant before: Tvmining (BEIJING) Technology Co., Ltd. |
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| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20180123 |
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