CN107730292A - The method and system that a kind of internet red packet is given and used - Google Patents
The method and system that a kind of internet red packet is given and used Download PDFInfo
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- CN107730292A CN107730292A CN201610666696.0A CN201610666696A CN107730292A CN 107730292 A CN107730292 A CN 107730292A CN 201610666696 A CN201610666696 A CN 201610666696A CN 107730292 A CN107730292 A CN 107730292A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0208—Trade or exchange of goods or services in exchange for incentives or rewards
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0222—During e-commerce, i.e. online transactions
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0234—Rebates after completed purchase
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0239—Online discounts or incentives
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- General Business, Economics & Management (AREA)
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- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses the method and system that a kind of internet red packet is given and used, this method includes：User gives red packet；The red packet of giving only is limited the use of in internet shopping deduction payment for goods；The red packet of giving has useful life, overdue, can not use；Red packet is given using described；Presented side obtains new red packet reward.Technical solution of the present invention, which promotes red packet to reach, really to be had in user's hand of shopping need, expand the range of scatter of internet red packet, be advantageous to the use of internet red packet, user is encouraged to carry out internet shopping, improve the enthusiasm that user participates in internet shopping, it is more preferential for user's enjoyment, be advantageous to the rapid growth of internet and E-commerce market.
Description
Technical field
The present invention relates to Internet technical field, method and be that more particularly to a kind of internet red packet is given and used
System.
Background technology
Internet development is rapid, it has also become the important component of people's life and the important load of human civilization communication development
Body, economic, politics, culture, social life various aspects are penetrated into, change the manner of intercourse and the mode of thinking of people.No matter
It is that internet brings huge change either in social life field in industrial circle.
By in December, 2015, China's netizen's scale Internet penetration 50.3%, will carry up to 6.88 hundred million compared with the end of the year 2014
Rise 2.4 percentage points.The Internet, applications based on instant messaging, search engine, Internet news and social activity, userbase one
Directly keep steadily increasing trend.
As one of the Internet, applications, internet shopping marketplace keeps fast-developing.In the stable development of original electric business market
On the basis of, cross-border electric business and rural area electric business turn into the new market opportunity；Purchase by group industry and continue " going purchasing by group ", deep-cut O2O moulds
Consumption potentiality under formula；Market is made a reservation in the case where the strategy of Large-Scale Interconnected net enterprise is registered capital on the net, actively expands Xian Xia trade companies；Travelling
Under consumption rapid growth drives, online travel reservations industry develops rapidly.Network entertainment industry chain using intellectual property as core
Huge commercial value was shown in 2015, by the films and television programs of popular online literature works reorganization, not only extra earning regards new peak repeatly,
The game of reorganization can also obtain the concern of loyal bean vermicelli rapidly, and the reorganization of video display and game successfully promotes online literature sheet
The development of body, its business model is promoted to expand audience and then culture using free mode from being changed into user's charge merely
High-quality intellectual property.Internet finance class application development is further deepened, and internet financing market continues to expand in userbase
While, product general layout is by the current finance product " running the whole show " of the early stage of development is changed into current, regular finance product is total to
With development；Network payment quickly to payment scene extension under line and is expanded, and actively opens the services such as foreign currency payment.Internet pair
The influence of individual lifestyle is further deepened, and is dissolved into the public service classes such as online education, internet are medical, network is about hired a car
Application field, user's custom are gradually formed.
It is huge along with the fast development of internet shopping class application, its market scale.By in December, 2015, China's net
Network shopping userbase reaches 4.13 hundred million, is 14.3% compared with 2014 end of the year growth rates.Chinese online-shopping market transaction in 2015
Scale is 3.8 trillion yuans, increases by 36.2% over the same period last year, and the accounting in the total retail sales of consumer goods is 12.6%, compared with
Improve 2% within 2014.B2C marketings scale is 2.0 trillion yuans in Chinese online-shopping market in 2015, is increased than 2014
56.6%, the accounting in Chinese overall network shopping marketplace transaction size reaches 51.9%, and 45.2% compared with 2014 improves
6.7 percentage points, annual accounting is first more than C2C.
In shopping at network, it is important promotion method to distribute shopping red packet.Internet red packet be issue on website,
For enjoying the information with practical value such as discount or free experience, user the information can be downloaded and print or
Use, can be enjoyed privileges in corresponding businessman on network.Push internet red packet can promote shopping at network from many aspects
Consumption：
1st, the buyer of research different levels is contributed to the susceptibility of price.User is done shopping using internet red packet, ginseng
With the formulation of price, it is changed into influencer by passively receiving price merely, makes price horizontal closer to user's acceptable,
The efficiency of pricing practice is improved, also user is obtained material benefit.
2nd, consumption on network shopping is promoted.It has been recognized that those effort are collected and the purchase using reward vouchers such as red packets
Person has higher susceptibility than those buyers that red packet is not frequently used to price.Therefore, to the buyer of Price Sensitive
During using red packet discount, it can increase for this kind of preferential sale with the push of red packet, so as to promote consumption.
3rd, brand building is strengthened.Brand is that operator is the trade name that commodity are formulated, and has corresponding commercial value.With
Family ginseng promotional offer marketing, is on the one hand the affirmative to brand, also shows the loyalty to brand.Pushed by participating in red packet
Activity, user have also assisted in brand building while obtaining preferential, have improved the market effect of brand.
When internet red packet is applied in the promotion of ecommerce, only red packet can just realize rush under flow regime
Enter the effect of sale.But due to the randomness that internet red packet occurs, there is a number of red packet to be in resting state, nothing
Method plays the effect of internet media services.Meanwhile the user for really having demand to internet red packet can not obtain required red packet again,
Internet media services activity can not be participated in.Which results in the poorly efficient of internet red packet advertising campaign.
In order to strengthen the mobility of red packet, realize to the induced effect of internet shopping, it is necessary to by the interconnection in user's hand
Net red packet is flowed and diffusion is got up, and reaching internet red packet has in user's hand of real shopping need, realizes to interconnecting net purchase
The drive of thing.
The content of the invention
The present invention provides the method and system that a kind of internet red packet is given and used, and realizes the internet red packet of user
Mutually give, strengthen the flowing of internet red packet, promoting red packet to reach really has in user's hand of shopping need, is advantageous to interconnect
The use of net red packet, encourage user to carry out internet shopping, improve the enthusiasm that user participates in internet shopping, purchased for user
Thing enjoyment is more preferential, promotes the rapid growth of internet and E-commerce market.
Technical scheme provides a kind of method that internet red packet is given and used, and comprises the following steps：
User gives red packet；
Red packet is given using described；
Presented side obtains new red packet reward.
Further, the acquisition pattern for giving red packet includes people's currency exchange, prize drawing obtains.
Further, the red packet of giving only is limited the use of in internet shopping deduction payment for goods.
Further, the red packet of giving has useful life, overdue, can not use.
Further, described to give that red packet is overdue to be used, then given red packet returns to presented side.
Further, the new red packet reward, gives red packet and reward rule according to using internet shopping
Provided；
The reward rule, be it is double used in internet shopping described in give red packet and provided.
Further, red packet is given described in the side's of being given away use carry out internet and do shopping red packet new described in successfully after discharge
Reward.
Technical scheme additionally provides the system that a kind of internet red packet is given and used, including administrative unit,
Database Unit, internet shopping platform, wherein,
Administrative unit is used to manage the reward rule, the granting of the management new red packet reward；
Database Unit is used to record the information of personal account red packet, the presented side for giving red packet and reciever letter
The information of breath, the use information for giving red packet and the new red packet reward；
Internet shopping platform is used to give red packet described in use.
Further, Database Unit carries out real-time update.
Further, administrative unit is provided the new red packet according to the reward rule and rewarded.
Technical solution of the present invention realizes mutually giving and flowing for the internet red packet of user, promotes red packet to reach real
Have in user's hand of shopping need, expand the range of scatter of internet red packet, promote the use of internet red packet, encourage user to enter
Row internet is done shopping, and improves the enthusiasm that user participates in internet shopping, more preferential for user's enjoyment, is advantageous to interconnect
The rapid growth of net and E-commerce market.
Other features and advantages of the present invention will be illustrated in the following description, also, partly becomes from specification
Obtain it is clear that or being understood by implementing the present invention.The purpose of the present invention and other advantages can be by the explanations write
Specifically noted structure is realized and obtained in book, claims and accompanying drawing.
Below by drawings and examples, technical scheme is described in further detail.
Brief description of the drawings
Accompanying drawing is used for providing a further understanding of the present invention, and a part for constitution instruction, the reality with the present invention
Apply example to be used to explain the present invention together, be not construed as limiting the invention.In the accompanying drawings：
Fig. 1 is the flow chart of the method that internet red packet is given and used in the embodiment of the present invention one；
Fig. 2 is the structure chart of the system that internet red packet is given and used in the embodiment of the present invention one.
Embodiment
The preferred embodiments of the present invention are illustrated below in conjunction with accompanying drawing, it will be appreciated that described herein preferred real
Apply example to be merely to illustrate and explain the present invention, be not intended to limit the present invention.
Fig. 1 is the flow chart of the method that internet red packet is given and used in the embodiment of the present invention one.As shown in figure 1, should
The flow that internet red packet is given comprises the following steps：
Step 101, user give red packet.
The acquisition pattern for the red packet for being available for giving includes people's currency exchange, prize drawing obtains.
It can not be given again by the red packet given.
Step 102, using giving red packet.
The red packet for giving acquisition is only limited the use of in internet shopping deduction payment for goods；
Give the red packet of acquisition and can not convert to RMB and withdrawn deposit.
Giving the red packet of acquisition has useful life, overdue, can not use；
The red packet of given acquisition is overdue to be used, then given red packet returns to presented side.
Step 103, presented side obtain new red packet reward.
After the side of being given away is done shopping successfully using the red packet progress internet for giving acquisition, new red packet prize can be just provided
Encourage.
Reward rule is deferred in the granting of new red packet reward：It is double in internet shopping use described in give red packet carry out
Provide.
Fig. 2 is the system construction drawing that internet red packet is given and used in the embodiment of the present invention one.As shown in Fig. 2 this is
System includes administrative unit 201, Database Unit 202, internet shopping platform 203, wherein,
Administrative unit is used to manage reward rule, manages the granting of new red packet reward；
Database Unit is used to record information, the presented side for giving red packet and the reciever information of personal account red packet, given
The use information of a gift of money at Chinese New Year and the information of new red packet reward；
Internet shopping platform gives red packet for use and carries out deduction payment for goods.
Wherein, Database Unit carries out real-time update.
Administrative unit is provided new red packet according to reward rule and rewarded, with it is double use in internet shopping described in give
Red packet is provided.
Technical scheme in above-described embodiment realizes mutually giving and flowing for the internet red packet of user, promotes red packet to arrive
Up to really having in user's hand of shopping need, expand the range of scatter of internet red packet, promote the use of internet red packet, encourage
User carries out internet shopping, improves the enthusiasm that user participates in internet shopping, more preferential for user's enjoyment, favorably
In internet and the rapid growth of E-commerce market.
It should be understood by those skilled in the art that, embodiments of the invention can be provided as method, system or computer program
Product.Therefore, the present invention can use the reality in terms of complete hardware embodiment, complete software embodiment or combination software and hardware
Apply the form of example.Moreover, the present invention can use the computer for wherein including computer usable program code in one or more
The shape for the computer program product that usable storage medium is implemented on (including but is not limited to magnetic disk storage and optical memory etc.)
Formula.
The present invention is the flow with reference to method according to embodiments of the present invention, equipment (system) and computer program product
Figure and/or block diagram describe.It should be understood that can be by every first-class in computer program instructions implementation process figure and/or block diagram
Journey and/or the flow in square frame and flow chart and/or block diagram and/or the combination of square frame.These computer programs can be provided
The processors of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing devices is instructed to produce
A raw machine so that produced by the instruction of computer or the computing device of other programmable data processing devices for real
The device for the function of being specified in present one flow of flow chart or one square frame of multiple flows and/or block diagram or multiple square frames.
These computer program instructions, which may be alternatively stored in, can guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works so that the instruction being stored in the computer-readable memory, which produces, to be included referring to
Make the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one square frame of block diagram or
The function of being specified in multiple square frames.
These computer program instructions can be also loaded into computer or other programmable data processing devices so that counted
Series of operation steps is performed on calculation machine or other programmable devices to produce computer implemented processing, so as in computer or
The instruction performed on other programmable devices is provided for realizing in one flow of flow chart or multiple flows and/or block diagram one
The step of function of being specified in individual square frame or multiple square frames.
Obviously, those skilled in the art can carry out the essence of various changes and modification without departing from the present invention to the present invention
God and scope.So, if these modifications and variations of the present invention belong to the scope of the claims in the present invention and its equivalent technologies
Within, then the present invention is also intended to comprising including these changes and modification.
Claims (10)
1. a kind of method that internet red packet is given and used, it is characterised in that comprise the following steps：
User gives red packet；
Red packet is given using described；
Presented side obtains new red packet reward.
2. according to the method for claim 1, it is characterised in that the acquisition pattern for giving red packet is converted including RMB
Change, acquisition of drawing a lottery.
3. according to the method for claim 1, it is characterised in that the red packet of giving only is limited the use of in internet shopping deduction goods
Money.
4. the method according to claim 1 or 3, it is characterised in that the red packet of giving has useful life, overdue then
Use.
5. according to the method for claim 4, it is characterised in that it is described to give that red packet is overdue to be used, then it is given red
Bag returns to presented side.
6. according to the method for claim 1, it is characterised in that further：
The new red packet reward, gives red packet according to using internet shopping and reward rule is provided；
The reward rule, be it is double used in internet shopping described in give red packet and provided.
7. according to the method for claim 6, it is characterised in that red packet is given described in the side's of being given away use and carries out interconnection net purchase
New red packet reward described in thing success after discharge.
8. the system that a kind of internet red packet is given and used, it is characterised in that including administrative unit, Database Unit, interconnection
Net shopping platform, wherein,
Administrative unit is used to manage the reward rule, the granting of the management new red packet reward；
Database Unit is used for information, the presented side for giving red packet and reciever information, the institute for recording personal account red packet
State the use information for giving red packet and the information of the new red packet reward；
Internet shopping platform is used to give red packet described in use.
9. system according to claim 8, it is characterised in that Database Unit carries out real-time update.
10. system according to claim 8, it is characterised in that administrative unit is provided described new according to the reward rule
Red packet reward.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610666696.0A CN107730292A (en) | 2016-08-14 | 2016-08-14 | The method and system that a kind of internet red packet is given and used |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610666696.0A CN107730292A (en) | 2016-08-14 | 2016-08-14 | The method and system that a kind of internet red packet is given and used |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN107730292A true CN107730292A (en) | 2018-02-23 |
Family
ID=61201167
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610666696.0A Pending CN107730292A (en) | 2016-08-14 | 2016-08-14 | The method and system that a kind of internet red packet is given and used |
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| US20140304056A1 (en) * | 2004-09-20 | 2014-10-09 | Signature Systems Llc | Method and system for donating reward points to targeted charity |
| CN104851041A (en) * | 2015-05-11 | 2015-08-19 | 浙江翼信科技有限公司 | Processing method of electronic resource and system thereof |
| CN105787755A (en) * | 2016-02-05 | 2016-07-20 | 腾讯科技（深圳）有限公司 | Information processing method, server and first terminal |
| CN105809555A (en) * | 2016-03-04 | 2016-07-27 | 罗向东 | Internet social platform based online real gift receiving and sending system and method |
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2016
- 2016-08-14 CN CN201610666696.0A patent/CN107730292A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20140304056A1 (en) * | 2004-09-20 | 2014-10-09 | Signature Systems Llc | Method and system for donating reward points to targeted charity |
| CN102663629A (en) * | 2012-05-03 | 2012-09-12 | 黄洪程 | Electronic commerce method utilizing recommendation rule |
| CN104851041A (en) * | 2015-05-11 | 2015-08-19 | 浙江翼信科技有限公司 | Processing method of electronic resource and system thereof |
| CN105787755A (en) * | 2016-02-05 | 2016-07-20 | 腾讯科技（深圳）有限公司 | Information processing method, server and first terminal |
| CN105809555A (en) * | 2016-03-04 | 2016-07-27 | 罗向东 | Internet social platform based online real gift receiving and sending system and method |
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Application publication date: 20180223 |