CN110969435B - Electronic certificate pushing method and device based on offline store-entering behavior - Google Patents
Electronic certificate pushing method and device based on offline store-entering behavior Download PDFInfo
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Abstract
The invention provides an electronic certificate pushing method and device based on offline store entering behaviors, and relates to the technical field of data processing, wherein first store entering information of a first user is obtained, and the first store entering information is information of the first user entering an offline physical shopping platform; obtaining first member attribute information of the first user according to the first store-entering information; determining a first target object according to the first store entering information and the first member attribute information; obtaining a first electronic certificate of a first user, wherein the first electronic certificate is an electronic certificate of a state to be purchased; judging whether the first target object is matched with the first electronic certificate or not; when the first target object is matched with the first electronic certificate, the first electronic certificate is sent to the first user, and therefore the technical effects that the user is timely reminded of order information to be purchased, the user can conveniently and quickly purchase commodities, the interactivity between an e-commerce platform and the user is improved, and the user experience is improved are achieved.
Description
Technical Field
The invention relates to the technical field of data processing, in particular to an electronic certificate pushing method and device based on offline store-entering behavior.
Background
Currently, the e-commerce platform has a transaction for online purchasing offline consumption (O2O), such as: the electronic transaction voucher platform provides a basis for synchronizing the offline consumption behavior of the buyer to the online through a verification and cancellation action, and guarantees the rights and interests of two parties in the transaction, namely the electronic voucher. The electronic certificate is also called electronic certificate, and can ensure the integrity and confidentiality of data in the electronic transmission process and ensure that both parties can make a transaction once after the related electronic transaction is completed.
However, the applicant of the present invention finds that the prior art has at least the following technical problems:
the user of the e-commerce platform can have unpaid orders when buying goods, so that the user cannot timely and effectively buy the selected goods, the information interactivity is poor, and the user experience is poor.
Disclosure of Invention
The embodiment of the invention provides an electronic certificate pushing method and device based on offline store-entering behavior, which solve the technical problems that in the prior art, a user of an e-commerce platform cannot timely and effectively purchase a selected commodity due to the fact that an unpaid order exists when the user purchases the commodity, the information interactivity is poor, and the user experience is poor, and achieve the technical effects of timely reminding the user of order information to be purchased, facilitating the user to quickly purchase the commodity, improving the interactivity and user stickiness between the e-commerce platform and the user, and improving the user experience.
In view of the foregoing problems, the embodiments of the present application are provided to provide an electronic certificate pushing method and apparatus based on offline store entering behavior.
In a first aspect, the present invention provides an electronic certificate pushing method based on offline store-entering behavior, the method including: obtaining first store entering information of a first user, wherein the first store entering information is information of the first user entering an off-line physical shopping platform; obtaining first member attribute information of the first user according to the first store-entering information; determining a first target object according to the first store entering information and the first member attribute information; obtaining a first electronic certificate of a first user, wherein the first electronic certificate is an electronic certificate of a to-be-purchased state; judging whether the first target object is matched with the first electronic certificate or not; and when the first target object is matched with the first electronic certificate, sending the first electronic certificate to the first user.
Preferably, the obtaining the first member attribute information of the first user according to the first incoming information includes:
obtaining first face image information of a first user; acquiring registered member information of the offline physical shopping platform, wherein the registered member information comprises member head portrait information; comparing the first face image information with the member head portrait information to obtain first member ID information of the first user; and obtaining first member attribute information of the first user according to the first member ID information.
Preferably, the determining a first target object according to the first incoming information and the first member attribute information includes:
acquiring second member attribute information according to the registered member information; judging whether the second member attribute information is the same as the first member attribute information or not; and when the second member attribute information is the same as the first member attribute information, determining that a second user of the second member attribute information is a first target object.
Preferably, the method further comprises:
obtaining a first number of store entrances of a first store; obtaining first number information of a first user according to the first number of people entering the store and the first store entering information; obtaining first waiting time of the first user according to the first number information; judging whether the first waiting time exceeds a first preset threshold value or not; and when the first waiting time is within the first preset threshold range, sending the first electronic certificate to the first user.
Preferably, the method further comprises:
obtaining a first number of store entrances of a first store; obtaining a first commodity according to the first electronic certificate; obtaining a first storage amount of the first commodity; determining a first sales volume of the first commodity according to the first number of people entering the store and a first storage volume of the first commodity; judging whether the first sales exceeds a second preset threshold value or not; and when the first sales amount exceeds the second preset threshold value, sending the first electronic certificate to the first user.
Preferably, the method further comprises:
obtaining a first price of a first commodity according to the first electronic certificate; obtaining offline marketing campaign information of the first commodity, and determining an offline price of the first commodity according to the offline marketing campaign information; comparing the first price with the offline price to see if there is a price difference; and when the first price and the offline price have a price difference, sending the first electronic certificate to the first user.
In a second aspect, the present invention provides an electronic certificate pushing apparatus based on offline store-entering behavior, the apparatus comprising:
a first obtaining unit, configured to obtain first store-entering information of a first user, where the first store-entering information is information of the first user entering an offline physical shopping platform;
a second obtaining unit, configured to obtain first member attribute information of the first user according to the first store-entering information;
a first determining unit, configured to determine a first target object according to the first incoming information and the first member attribute information;
the third obtaining unit is used for obtaining a first electronic certificate of a first user, wherein the first electronic certificate is an electronic certificate in a to-be-purchased state;
the first judgment unit is used for judging whether the first target object is matched with the first electronic certificate or not;
the first execution unit is used for sending the first electronic certificate to the first user when the first target object is matched with the first electronic certificate.
Preferably, the obtaining, by the second obtaining unit, the first member attribute information of the first user according to the first store-entering information includes:
a fourth obtaining unit configured to obtain first face image information of a first user;
a fifth obtaining unit, configured to obtain registered member information of the offline physical shopping platform, where the registered member information includes member avatar information;
a sixth obtaining unit, configured to compare the first face image information with the member head portrait information, and obtain first member ID information of the first user;
a seventh obtaining unit, configured to obtain the first member attribute information of the first user according to the first member ID information.
Preferably, the determining, by the first determining unit, a first target object according to the first incoming call information and the first member attribute information includes:
an eighth obtaining unit configured to obtain second member attribute information according to the registered member information;
a second judging unit, configured to judge whether the second member attribute information is the same as the first member attribute information;
a second determining unit, configured to determine that a second user of the second member attribute information is a first target object when the second member attribute information is the same as the first member attribute information.
Preferably, the apparatus further comprises:
a ninth obtaining unit for obtaining a first number of store entries for the first store;
a tenth obtaining unit, configured to obtain first ranking information of a first user according to the first number of people entering a store and the first store entering information;
an eleventh obtaining unit, configured to obtain a first waiting time of the first user according to the first ranking information;
a third judging unit, configured to judge whether the first waiting time exceeds a first preset threshold;
and the second execution unit is used for sending the first electronic certificate to the first user when the first waiting time is within the first preset threshold range.
Preferably, the apparatus further comprises:
a twelfth obtaining unit configured to obtain a first number of people entering the first store;
a thirteenth obtaining unit, configured to obtain a first product according to the first electronic certificate;
a fourteenth obtaining unit configured to obtain a first storage amount of the first commodity;
a third determining unit, configured to determine a first sales volume of the first product according to the first number of people entering the store and a first storage volume of the first product;
a fourth judging unit, configured to judge whether the first sales amount exceeds a second preset threshold;
a third execution unit, configured to send the first electronic credential to the first user when the first sales volume exceeds the second preset threshold.
Preferably, the apparatus further comprises:
a fifteenth obtaining unit, configured to obtain a first price of a first item according to the first electronic certificate;
a sixteenth obtaining unit, configured to obtain offline marketing campaign information of the first commodity, and determine an offline price of the first commodity according to the offline marketing campaign information;
a first comparing unit for comparing whether there is a price difference between the first price and the offline price;
a fourth execution unit, configured to send the first electronic certificate to the first user when there is a price difference between the first price and the offline price.
In a third aspect, the present invention provides an electronic certificate pushing apparatus based on offline store-entering behavior, including a memory, a processor, and a computer program stored on the memory and operable on the processor, where the processor implements the steps of any one of the above methods when executing the program.
In a fourth aspect, the invention provides a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, performs the steps of any of the methods described above.
One or more technical solutions in the embodiments of the present application have at least one or more of the following technical effects:
according to the electronic certificate pushing method and device based on the offline store-entering behavior, the first store-entering information of a first user is obtained, wherein the first store-entering information is information of the first user entering an offline physical shopping platform; obtaining first member attribute information of the first user according to the first store-entering information; determining a first target object according to the first store entering information and the first member attribute information; obtaining a first electronic certificate of a first user, wherein the first electronic certificate is an electronic certificate of a to-be-purchased state; judging whether the first target object is matched with the first electronic certificate or not; when the first target object is matched with the first electronic certificate, the first electronic certificate is sent to the first user, so that the technical problems that in the prior art, the user of the e-commerce platform can have an unpaid order when purchasing commodities, the user cannot timely and effectively purchase the selected commodities, the information interactivity is poor, and the user experience is poor are solved, the information of the order to be purchased of the user is timely reminded, the user can conveniently and quickly purchase commodities, the interactivity and the user viscosity of the e-commerce platform and the user are improved, and the technical effect of the user experience is improved.
The above description is only an overview of the technical solutions of the present invention, and the present invention can be implemented in accordance with the content of the description so as to make the technical means of the present invention more clearly understood, and the above and other objects, features, and advantages of the present invention will be more clearly understood.
Drawings
Fig. 1 is a schematic flowchart of an electronic certificate pushing method based on offline store-entering behavior according to an embodiment of the present invention;
fig. 2 is a schematic structural diagram of an electronic certificate pushing apparatus based on offline store-entering behavior according to an embodiment of the present invention;
fig. 3 is a schematic structural diagram of another electronic certificate pushing apparatus based on offline store-entering behavior according to an embodiment of the present invention.
Description of the reference numerals: a first obtaining unit 11, a second obtaining unit 12, a third obtaining unit 13, a first determining unit 14, a first executing unit 15, a second executing unit 16, a bus 300, a receiver 301, a processor 302, a transmitter 303, a memory 304, and a bus interface 306.
Detailed Description
The embodiment of the invention provides an electronic certificate pushing method and device based on offline store-entering behavior, which are used for solving the technical problems that in the prior art, when a user of an e-commerce platform purchases commodities, an unpaid order exists, the user cannot timely and effectively purchase the selected commodities, the information interactivity is poor, and the user experience is poor.
The technical scheme provided by the invention has the following general idea: obtaining first store entering information of a first user, wherein the first store entering information is information of the first user entering an off-line physical shopping platform; obtaining first member attribute information of the first user according to the first store-entering information; determining a first target object according to the first store entering information and the first member attribute information; obtaining a first electronic certificate of a first user, wherein the first electronic certificate is an electronic certificate of a to-be-purchased state; judging whether the first target object is matched with the first electronic certificate or not; when the first target object is matched with the first electronic certificate, the first electronic certificate is sent to the first user, so that the user is reminded of order information to be purchased in time, the user can purchase commodities conveniently and quickly, the interactivity and user stickiness of the e-commerce platform and the user are improved, and the technical effect of user experience is improved.
The technical solutions of the present invention are described in detail below with reference to the drawings and specific embodiments, and it should be understood that the specific features in the embodiments and examples of the present invention are described in detail in the technical solutions of the present application, and are not limited to the technical solutions of the present application, and the technical features in the embodiments and examples of the present application may be combined with each other without conflict.
The term "and/or" herein is merely an association describing an associated object, meaning that three relationships may exist, e.g., a and/or B, may mean: a exists alone, A and B exist simultaneously, and B exists alone. In addition, the character "/" herein generally indicates that the former and latter related objects are in an "or" relationship.
Example one
Fig. 1 is a schematic flow chart of an electronic certificate pushing method based on offline store-entering behavior in an embodiment of the present invention. As shown in fig. 1, an embodiment of the present invention provides an electronic certificate pushing method based on offline store-entering behavior, where the method includes:
step 110: first store-entering information of a first user is obtained, wherein the first store-entering information is information of the first user entering an off-line physical shopping platform.
Specifically, the electronic voucher pushing method based on the offline shopping behavior in the embodiment of the application obtains first shopping information of a first user entering the offline physical shopping platform, obtains member information of the first user on the offline physical shopping platform, further obtains first member attribute information of the first user, can determine a plurality of consumers with the same attributes as the first members as first target objects according to the first shopping information and the first member attribute information, judges that at least two first target objects in the plurality of first target objects are matched with the first electronic voucher, and then sends the first electronic voucher to the first user, so that the order information to be purchased of the user is timely reminded, the user can conveniently and quickly purchase commodities, the interactivity and user stickiness between the e-commerce platform and the user are improved, and the technical effect of user experience is improved. First, first store-entering information is information that the first user enters an offline physical shopping platform or an offline physical store. The first store entering information of the first user is obtained through pictures shot by a camera of an offline physical shopping platform or an offline physical store, for example, the first user enters a gate of a large complex market, and the store entering information is obtained through pictures shot by a camera at a door.
Step 120: and obtaining first member attribute information of the first user according to the first store-entering information.
Further, the obtaining the first member attribute information of the first user according to the first store entering information includes: obtaining first face image information of a first user; obtaining registered member information of the offline physical shopping platform, wherein the registered member information comprises member head portrait information; comparing the first face image information with the member head portrait information to obtain first member ID information of the first user; and acquiring first member attribute information of the first user according to the first member ID information.
Specifically, the first face image information is image information shot by a camera of the offline physical shopping platform. The method comprises the steps of obtaining first face image information of a first user through an offline physical shopping platform, obtaining information of all members registered on the offline physical shopping platform, wherein the registered member information comprises member head portrait information, namely real face information of the members, such as certificate photo head portrait information or uploaded real personal head portrait information. For example, a large complex mall requires real name authentication by providing the user's real name, identification number, and mobile phone number when registering a member. The registered member information of the first user is obtained by comparing the first face image information of the first user with the head portrait information of all the members registered on the offline physical shopping platform, wherein the registered member information of the first user comprises first member ID information of the first user. The first member ID information is member code information specific to the first user's online physical shopping platform. First member attribute information of the first user can be obtained through the first member ID information. The first member attribute information is member interest information associated with a member level of the first user's online physical shopping platform. The membership grades corresponding to different membership attributes are different, so that the membership rights and interests of the user are different.
Step 130: and determining a first target object according to the first store entering information and the first member attribute information.
Further, the determining a first target object according to the first incoming information and the first member attribute information includes: acquiring second member attribute information according to the registered member information; judging whether the second member attribute information is the same as the first member attribute information or not; and when the second member attribute information is the same as the first member attribute information, determining that a second user of the second member attribute information is a first target object.
Specifically, the member attribute information of the other user can be obtained through the registered member information of the offline physical shopping platform, that is, the second member is the member information registered by the other user on the offline physical shopping platform, and the second member attribute information is the member interest information related to the member level of the online physical shopping platform of the other user. And comparing the first member attribute information with the second member attribute information, and determining a plurality of second users in the second member attribute information, wherein the second users are the same as the first member attribute information in the second member attribute information. The first user and the second user having the same attribute may have a consumption competition relationship, that is, the second user and the first user may have the same shopping intention or purchasing power for the same commodity, so that the second user having the same member attribute information as the first user in the second member attribute information is used as the first target object, wherein the number of the first target objects is also multiple. For example, the first member attribute of the first user is a golden member, and the member rights and interests are that partial commodities can enjoy 9.5 discount benefits. And taking a plurality of second users of which the second member attributes are also gold users as the first target objects.
Step 140: the method comprises the steps of obtaining a first electronic certificate of a first user, wherein the first electronic certificate is an electronic certificate of a to-be-purchased state.
Specifically, a first electronic certificate when a first user purchases a commodity on an online e-commerce platform is obtained, wherein the first electronic certificate is an electronic certificate in a to-be-purchased state. The sending process of the electronic certificate is that a user singly clicks a purchase key on an e-commerce platform, if the commodity only supports the electronic certificate, the order is the electronic exchange certificate as a default, the user needs to fill in personal information such as a mobile phone number, after the user successfully pays for purchase, the system automatically sends a code to a mobile phone of a buyer, and the order state is automatically changed: the seller has shipped or purchased successfully, etc. The user can go to the offline physical storefront for consumption, namely electronic certificate verification, and can go through pc verification, mobile phone client verification and 400 phone verification, the order state after verification can be changed into consumed state, and the verification code or two-dimensional code information of the electronic certificate is invalid at the moment. The content of the electronic voucher comprises information such as the name of a commodity purchased by a user, consumption time, a merchant address, a verification code or a two-dimensional code. The first electronic certificate is order information of a commodity selected by a first user but not paid, such as unpaid movie tickets, including movie names, movie starting time, movie theater addresses, seat numbers and scenes selected by the user, amount to be paid, time limit to be paid and the like. Or unpaid group purchase coupons, unpaid supermarket self-pick-up orders, etc.
Step 150: and judging whether the first target object is matched with the first electronic certificate or not.
Step 160: and when the first target object is matched with the first electronic certificate, sending the first electronic certificate to the first user.
Specifically, in the embodiment of the present application, the plurality of first target objects and the commodities in the first electronic certificate to be paid by the first user are analyzed and compared, in other words, whether the plurality of first target objects purchase the commodities in the first electronic certificate or have an intention to purchase at the same time is analyzed and compared. The method comprises the steps of firstly, obtaining first geographic positions of a plurality of first target objects, determining a first distance between the first geographic positions and an off-line physical shopping platform, judging whether more than two first distances are smaller than a set value, determining browsing information of at least more than two first target objects on-line electric business platform when at least more than two first distances are smaller than the set value, such as 5km, determining relevance between the browsing information and commodities in a first electronic certificate, and if more than two browsing information are related to the commodities in the first electronic certificate, namely the commodity information browsed by more than two first target objects and the commodities in the first electronic certificate have similarity in commodity attributes, commodity types and purposes, determining that the more than two first target objects are matched with the first electronic certificate, sending the first electronic certificate to a first user, showing that the commodities in the first electronic certificate to be paid by the first user are more compact and more beautiful, reminding the user of not paying for purchasing commodities in time, avoiding the interaction between a purchasing instrument and the user, and improving the user experience of the electric business platform.
Therefore, by the electronic voucher pushing method based on the offline shopping behavior in the embodiment, the first shopping information of the first user entering the offline physical shopping platform can be obtained, the member information of the online physical shopping platform of the first user is obtained, the first member attribute information of the first user is further obtained, a plurality of consumers with the same attributes as the first members can be determined as first target objects according to the first shopping information and the first member attribute information, at least two first target objects in the plurality of first target objects are judged to be matched with the first electronic voucher, and then the first electronic voucher is sent to the first user, so that the technical problems that the user is timely reminded of order information to be purchased, the user can conveniently and quickly purchase commodities, the interactivity and the user stickiness of the e-commerce platform and the user are improved, and the user experience is improved are solved, and therefore the technical problems that the user of the e-commerce platform in the prior art can have unpaid orders when purchasing commodities, the user cannot timely and effectively purchase selected commodities, the information interactivity is poor and the user experience is poor.
Furthermore, the data fusion method in this embodiment may also be implemented by combining an Artificial Intelligence technology, wherein Artificial Intelligence (AI) is also called machine Intelligence, which is a subject for researching a computer to simulate some thinking processes and intelligent behaviors (such as learning, reasoning, thinking, planning, and the like) of a human, and mainly includes a principle that the computer realizes Intelligence, and a computer similar to human brain Intelligence is manufactured, so that the computer can realize higher-level application. The method comprises the following specific steps: obtaining a photo of first store entering information of a first user, wherein the photo of the first store entering information comprises first face image information of the first user; inputting a picture of the first store-entering information into a model, wherein the model is obtained by machine learning training using a plurality of sets of data, and each set of data in the plurality of sets of data comprises: the system comprises first store entering information of a first user, first identification information used for identifying first member attribute information of the first user and second label information used for identifying a second user corresponding to second member attribute information which is the same as the first member attribute information and used as a first target object; acquiring output information of the model, wherein the output information is used for sending a first electronic certificate to a first user; and the output information of the model is matched with the first electronic certificate by using the first target object, and then the first electronic certificate is sent to the first user.
Further, the training model in this embodiment is obtained by using machine learning training with multiple sets of data, where machine learning is a way to implement artificial intelligence, and has a certain similarity with data mining, and is also a multi-domain cross subject, and relates to multiple subjects such as probability theory, statistics, approximation theory, convex analysis, and computation complexity theory. Compared with the method for finding mutual characteristics among big data by data mining, the machine learning focuses more on the design of an algorithm, so that a computer can learn rules from the data in a blank manner, and unknown data can be predicted by using the rules.
Further, the method further comprises: obtaining a first number of people entering a first store; obtaining first ranking information of a first user according to the first number of people entering the store and the first store entering information; obtaining first waiting time of the first user according to the first number information; judging whether the first waiting time exceeds a first preset threshold value or not; and when the first waiting time is within the first preset threshold range, sending the first electronic certificate to the first user.
Specifically, the first number of people entering the off-line physical shopping platform or the first store is the number of people entering the off-line physical shopping platform or the first store on the same day or for a certain period of time. The first number-arranging information is number-arranging consumption information or number-arranging payment information of a first user on an off-line entity shopping platform or a first shop. The number of first store entrances of a first store in the offline physical shopping platform on the same day or in a certain time period is obtained, and the time when the first user enters the first store is determined according to the first store entrance information, so that first queuing information of the first user, namely queuing consumption information of the first user in the first store can be obtained, and if the first store is a restaurant, the first queuing information is dining queuing information of the first user in the first store. The number of people in line before the first user and the number of the line currently being handled are determined according to the first line information, so that the first waiting time of the first user in the first shop can be estimated, and if the first line information of the first user in the restaurant is 65 and the number of the line currently having a meal is 60, the first waiting time of the first user is the number of people having a meal with 5 numbers, namely the meal time of about 5 tables. And setting a threshold value for the waiting time, such as a first preset threshold value of 30 min. And judging whether the first waiting time exceeds a first preset threshold value, and sending the first electronic certificate to the first user when the first waiting time is within the range of the first preset threshold value. For example, the number of the first user waiting for 5 numbers in a restaurant is estimated to be about 20min, a preset first preset threshold value is 30min, and when the first waiting time is within the range of the first preset threshold value, the first electronic certificate about the commodity in the first store is sent to the first user to remind the first user to purchase and use as soon as possible.
Further, the method further comprises: obtaining a first number of store entrances of a first store; obtaining a first commodity according to the first electronic certificate; obtaining a first storage amount of the first commodity; determining a first sales volume of the first commodity according to the first number of people entering the store and a first storage volume of the first commodity; judging whether the first sales volume exceeds a second preset threshold value or not; and when the first sales volume exceeds the second preset threshold value, sending the first electronic certificate to the first user.
Specifically, the first number of people entering the first shop is obtained, and the first commodity in the first electronic certificate is obtained according to the first electronic certificate, namely the first commodity is a commodity selected by the first user but not paid for. A first storage amount of the first store related to the first commodity in the current time period is obtained, for example, the storage amount of the pickled Chinese cabbage fish in a certain restaurant is 80, namely, the pickled Chinese cabbage fish can be eaten by 80 people. The first sales volume of the first product is determined according to the number of first store entrances of the first store and the first storage volume of the first product, namely, if the number of the first store entrances is large, but the first storage volume is smaller than the storage volume when the first storage volume is not used, the first sales volume of the first product is good. Or the first sales volume of the first product can be determined according to the menu information of the number of the first people entering the store and the first storage volume, if the number of the users entering the store ordering the first product is large, and the first storage volume is small relative to the number of the users ordering the first product or the reduction speed of the first storage volume is high, the first sales volume of the first product is good. And presetting a second preset threshold value for the first sales volume, such as 200 shares, and when the first sales volume exceeds the second preset threshold value, sending the first electronic certificate to the first user, indicating that the sales volume of the first commodity is good, and reminding the first user to pay the first electronic certificate as soon as possible.
Further, the method further comprises: obtaining a first price of a first commodity according to the first electronic certificate; obtaining offline marketing campaign information of the first commodity, and determining an offline price of the first commodity according to the offline marketing campaign information; comparing whether a price difference exists between the first price and the offline price; and when the first price and the offline price have a price difference, sending the first electronic certificate to the first user.
Specifically, by obtaining a first price in the first electronic voucher of the first commodity on line and offline marketing campaign information of the first commodity and determining the offline price of the first commodity according to the offline marketing campaign information, for example, the price of a movie ticket of a certain time selected on a certain online platform is 30 yuan/piece, and the price of a movie ticket of the time purchased by an offline movie theater is 45 yuan/piece. Since the marketing activities of a plurality of group shopping platforms and online shopping platforms are more intensive than those of offline physical shopping platforms, the prices of the same commodities are different. And comparing whether the first price of the first commodity and the offline price have price difference or not, and sending the first electronic certificate to the first user when the first price and the offline price have price difference, namely the offline price is higher than the first price.
Example two
Based on the same inventive concept as the electronic certificate pushing method based on the offline store-entering behavior in the foregoing embodiment, the present invention further provides an electronic certificate pushing method apparatus based on the offline store-entering behavior, as shown in fig. 2, the apparatus includes:
a first obtaining unit 11, where the first obtaining unit 11 is configured to obtain first store entering information of a first user, where the first store entering information is information of the first user entering an offline physical shopping platform;
a second obtaining unit 12, where the second obtaining unit 12 is configured to obtain first member attribute information of the first user according to the first store-entering information;
a first determining unit 13, wherein the first determining unit 13 is configured to determine a first target object according to the first incoming information and the first member attribute information;
a third obtaining unit 14, where the third obtaining unit 14 is configured to obtain a first electronic certificate of a first user, where the first electronic certificate is an electronic certificate in a to-be-purchased state;
a first judging unit 15, where the first judging unit 15 is configured to judge whether the first target object matches the first electronic certificate;
a first executing unit 16, where the first executing unit 16 is configured to send the first electronic certificate to the first user when the first target object matches the first electronic certificate.
Further, the obtaining, by the second obtaining unit, the first member attribute information of the first user according to the first store-entering information includes:
a fourth obtaining unit configured to obtain first face image information of a first user;
a fifth obtaining unit, configured to obtain registered member information of the offline physical shopping platform, where the registered member information includes member avatar information;
a sixth obtaining unit, configured to compare the first face image information with the member head portrait information, and obtain first member ID information of the first user;
a seventh obtaining unit, configured to obtain the first member attribute information of the first user according to the first member ID information.
Further, the determining, by the first determining unit, a first target object according to the first incoming information and the first member attribute information includes:
an eighth obtaining unit configured to obtain second member attribute information according to the registered member information;
a second judging unit, configured to judge whether the second member attribute information is the same as the first member attribute information;
a second determining unit, configured to determine that a second user of the second member attribute information is a first target object when the second member attribute information is the same as the first member attribute information.
Further, the apparatus further comprises:
a ninth obtaining unit for obtaining a first number of store entries for the first store;
a tenth obtaining unit, configured to obtain first ranking information of a first user according to the first number of people entering a store and the first store entering information;
an eleventh obtaining unit, configured to obtain a first waiting time of the first user according to the first ranking information;
a third judging unit, configured to judge whether the first waiting time exceeds a first preset threshold;
and the second execution unit is used for sending the first electronic certificate to the first user when the first waiting time is within the first preset threshold range.
Further, the apparatus further comprises:
a twelfth obtaining unit configured to obtain a first number of store entrances of the first store;
a thirteenth obtaining unit, configured to obtain a first product according to the first electronic certificate;
a fourteenth obtaining unit configured to obtain a first storage amount of the first commodity;
a third determining unit, configured to determine a first sales volume of the first product according to the first number of people entering the store and a first storage volume of the first product;
a fourth judging unit, configured to judge whether the first sales amount exceeds a second preset threshold;
a third execution unit, configured to send the first electronic certificate to the first user when the first sales amount exceeds the second preset threshold.
Further, the apparatus further comprises:
a fifteenth obtaining unit, configured to obtain a first price of a first item according to the first electronic certificate;
a sixteenth obtaining unit, configured to obtain offline marketing campaign information of the first commodity, and determine an offline price of the first commodity according to the offline marketing campaign information;
a first comparing unit for comparing whether there is a price difference between the first price and the offline price;
a fourth execution unit, configured to send the first electronic certificate to the first user when there is a price difference between the first price and the offline price.
Various changes and specific examples of the electronic certificate pushing method based on offline store-entering behavior in the first embodiment of fig. 1 are also applicable to the electronic certificate pushing apparatus based on offline store-entering behavior in the present embodiment, and through the foregoing detailed description of the electronic certificate pushing method based on offline store-entering behavior, those skilled in the art can clearly know the implementation method of the electronic certificate pushing apparatus based on offline store-entering behavior in the present embodiment, so for the brevity of the description, detailed description is omitted here.
EXAMPLE III
Based on the same inventive concept as the electronic certificate pushing method based on offline store-entering behavior in the foregoing embodiment, the present invention further provides an electronic certificate pushing apparatus based on offline store-entering behavior, as shown in fig. 3, including a memory 304, a processor 302, and a computer program stored in the memory 304 and being executable on the processor 302, where the processor 302, when executing the program, implements the steps of any one of the foregoing electronic certificate pushing methods based on offline store-entering behavior.
Where in fig. 3 a bus architecture (represented by bus 300), bus 300 may include any number of interconnected buses and bridges, bus 300 linking together various circuits including one or more processors, represented by processor 302, and memory, represented by memory 304. The bus 300 may also link together various other circuits such as peripherals, voltage regulators, power management circuits, and the like, which are well known in the art, and therefore, will not be described any further herein. A bus interface 306 provides an interface between the bus 300 and the receiver 301 and transmitter 303. The receiver 301 and the transmitter 303 may be the same element, i.e., a transceiver, providing a means for communicating with various other apparatus over a transmission medium. The processor 302 is responsible for managing the bus 300 and general processing, and the memory 304 may be used for storing data used by the processor 302 in performing operations.
Example four
Based on the same inventive concept as the electronic certificate pushing method based on offline store-entering behavior in the foregoing embodiments, the present invention further provides a computer-readable storage medium, on which a computer program is stored, which when executed by a processor implements the following steps: obtaining first store entering information of a first user, wherein the first store entering information is information of the first user entering an off-line physical shopping platform; obtaining first member attribute information of the first user according to the first store-entering information; determining a first target object according to the first store entering information and the first member attribute information; obtaining a first electronic certificate of a first user, wherein the first electronic certificate is an electronic certificate of a to-be-purchased state; judging whether the first target object is matched with the first electronic certificate or not; and when the first target object is matched with the first electronic certificate, sending the first electronic certificate to the first user.
In this embodiment, the program may further implement any one of the method steps of the first embodiment when the program is executed by a processor.
One or more technical solutions in the embodiments of the present application have at least one or more of the following technical effects:
according to the electronic certificate pushing method and device based on the offline store-entering behavior, the first store-entering information of a first user is obtained, wherein the first store-entering information is information of the first user entering an offline physical shopping platform; obtaining first member attribute information of the first user according to the first store-entering information; determining a first target object according to the first store entering information and the first member attribute information; obtaining a first electronic certificate of a first user, wherein the first electronic certificate is an electronic certificate of a to-be-purchased state; judging whether the first target object is matched with the first electronic certificate or not; when the first target object is matched with the first electronic certificate, the first electronic certificate is sent to the first user, so that the technical problems that in the prior art, the user of the e-commerce platform can have an unpaid order when purchasing commodities, the user cannot timely and effectively purchase the selected commodities, the information interactivity is poor, and the user experience is poor are solved, the information of the order to be purchased of the user is timely reminded, the user can conveniently and quickly purchase commodities, the interactivity and the user viscosity of the e-commerce platform and the user are improved, and the technical effect of the user experience is improved.
As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems) and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flowchart illustrations and/or block diagrams, and combinations of flows and/or blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
It will be apparent to those skilled in the art that various changes and modifications may be made in the present invention without departing from the spirit and scope of the invention. Thus, if such modifications and variations of the present invention fall within the scope of the claims of the present invention and their equivalents, the present invention is also intended to include such modifications and variations.
Claims (9)
1. An electronic certificate pushing method based on offline store-entering behavior is characterized by comprising the following steps:
obtaining first store entering information of a first user, wherein the first store entering information is information of the first user entering an off-line physical shopping platform;
obtaining first member attribute information of the first user according to the first store-entering information;
determining a first target object according to the first store entering information and the first member attribute information;
obtaining a first electronic certificate of a first user, wherein the first electronic certificate is an electronic certificate of a to-be-purchased state;
judging whether the first target object is matched with the first electronic certificate or not;
and when the first target object is matched with the first electronic certificate, sending the first electronic certificate to the first user.
2. The method of claim 1, wherein said obtaining first member attribute information of the first user based on the first incoming call information comprises:
obtaining first face image information of a first user;
acquiring registered member information of the offline physical shopping platform, wherein the registered member information comprises member head portrait information;
comparing the first face image information with the member head portrait information to obtain first member ID information of the first user;
and obtaining first member attribute information of the first user according to the first member ID information.
3. The method of claim 2, wherein said determining a first target object based on said first incoming information and said first member attribute information comprises:
acquiring second member attribute information according to the registered member information;
judging whether the second member attribute information is the same as the first member attribute information or not;
and when the second member attribute information is the same as the first member attribute information, determining that a second user of the second member attribute information is a first target object.
4. The method of claim 1, wherein the method further comprises:
obtaining a first number of store entrances of a first store;
obtaining first ranking information of a first user according to the first number of people entering the store and the first store entering information;
obtaining first waiting time of the first user according to the first number information;
judging whether the first waiting time exceeds a first preset threshold value or not;
and when the first waiting time is within the first preset threshold range, sending the first electronic certificate to the first user.
5. The method of claim 1, wherein the method further comprises:
obtaining a first number of store entrances of a first store;
obtaining a first commodity according to the first electronic certificate;
obtaining a first storage amount of the first commodity;
determining a first sales volume of the first commodity according to the first number of people entering the store and a first storage volume of the first commodity;
judging whether the first sales exceeds a second preset threshold value or not;
and when the first sales volume exceeds the second preset threshold value, sending the first electronic certificate to the first user.
6. The method of claim 1, wherein the method further comprises:
obtaining a first price of a first commodity according to the first electronic certificate;
obtaining offline marketing campaign information of the first commodity, and determining an offline price of the first commodity according to the offline marketing campaign information;
comparing the first price with the offline price to see if there is a price difference;
and when the first price and the offline price have a price difference, sending the first electronic certificate to the first user.
7. An electronic certificate pushing device based on offline store-entering behavior, the device comprising:
a first obtaining unit, configured to obtain first store-entering information of a first user, where the first store-entering information is information of the first user entering an offline physical shopping platform;
a second obtaining unit, configured to obtain first member attribute information of the first user according to the first store-entering information;
a first determining unit, configured to determine a first target object according to the first incoming information and the first member attribute information;
a third obtaining unit, configured to obtain a first electronic certificate of a first user, where the first electronic certificate is an electronic certificate in a to-be-purchased state;
the first judgment unit is used for judging whether the first target object is matched with the first electronic certificate or not;
the first execution unit is used for sending the first electronic certificate to the first user when the first target object is matched with the first electronic certificate.
8. An electronic credential push device based on offline store-entering behavior, comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor implements the steps of the method of any one of claims 1-6 when executing the program.
9. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the steps of the method according to any one of claims 1 to 6.
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