CN101271563A - User information acquiring method, electronic business system and correlated equipment - Google Patents
User information acquiring method, electronic business system and correlated equipment Download PDFInfo
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- CN101271563A CN101271563A CNA2008100981191A CN200810098119A CN101271563A CN 101271563 A CN101271563 A CN 101271563A CN A2008100981191 A CNA2008100981191 A CN A2008100981191A CN 200810098119 A CN200810098119 A CN 200810098119A CN 101271563 A CN101271563 A CN 101271563A
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Abstract
The invention discloses a user information acquisition method, an electronic business system and related equipment thereof, which are used for improving the user experience of both buyer and seller. The method of the invention includes: the identification of operation behavior which is initiated by a user is recorded; when the identification indicates that the operation behavior is browsing behavior or purchasing behavior, the characteristic information of the user is obtained, the characteristic information at least includes position information. The electronic business system and the related equipment are also provided by the invention. The user information acquisition method, an electronic business system and related equipment effectively improves the user experience of both buyer and seller.
Description
Technical field
The present invention relates to e-commerce field, relate in particular to a kind of user information acquiring method and e-commerce system and relevant device.
Background technology
Along with the development of internet, ecommerce progressively is widely used with the advantage of its convenience, present more a kind of commercial undertaking-consumer's (B2C, Business to Customer) e-commerce transaction pattern, and its main flow process is:
The seller is published to e-commerce platform with the information of the commodity sold;
The integration that e-commerce platform is analyzed these information forms the commodity details, and shows this commodity details to the buyer;
The buyer confirms the commodity of required purchase by the commodity details, and to third party's payment platform defrayment;
Third party's payment platform notifies the seller to deliver;
The seller delivers to the buyer according to the notice of third party's payment platform;
After the buyer receives goods, confirm errorlessly, then notify to third party's payment platform Sending Payments;
Third party's payment platform is paid corresponding cost according to buyer's notice to the seller, and transaction is so far finished.
From above-mentioned flow process as can be known, the seller is in the process of merchandising, in order to avoid occurring stocking up error as far as possible, and improve profit as far as possible, then need understand buyer's demand status, and in the electronic commerce procedure of prior art, in general, the seller only can be known the buyer's who bought certain commodity user ID, but for the virtual identifying in the network, this user ID does not have good reference frame for seller's analyze demands situation, has therefore reduced seller's user experience;
For the buyer, because the convenience of ecommerce, the buyer need not the entity shop and buys certain part commodity, get final product and only need login e-commerce platform, but in the existing electronic commerce procedure, for the buyer that certain part commodity is bought in hope, it is difficult to know that other wish to buy the buyer's of these part commodity information, also just can't link up, therefore reduce buyer's user experience with other buyers.
Summary of the invention
The embodiment of the invention provides a kind of user information acquiring method and e-commerce system and relevant device, can improve the user experience of both parties.
The user information acquiring method that the embodiment of the invention provides comprises: the sign of the operation behavior that recording user is initiated; Indicating described operation behavior when described sign is when browsing behavior or buying behavior, obtains described user's characteristic information, and described characteristic information comprises positional information at least.
The e-commerce system that the embodiment of the invention provides comprises: e-commerce platform is used for the sign of the operation behavior that recording user initiates; Indicating described operation behavior when described sign is when browsing behavior or buying behavior, obtains described user's characteristic information, and described characteristic information comprises positional information, or sex information, or age information; The information exhibition platform is used to the characteristic information of showing that described e-commerce platform gets access to.
The e-commerce platform that the embodiment of the invention provides comprises: record cell is used for the sign of the operation behavior that recording user initiates; Characteristic acquisition unit, being used for indicating described operation behavior when described sign is when browsing behavior or buying behavior, obtains described user's characteristic information, described characteristic information comprises positional information, or sex information, or age information.
The information exhibition platform that the embodiment of the invention provides comprises: the request receiving element is used to receive the characteristic information query requests that the 3rd user sends; Acquiring unit is used to obtain described the 3rd user's user right information; Display unit is used for showing characteristic of correspondence information according to described user right information to described the 3rd user.
As can be seen from the above technical solutions, the embodiment of the invention has the following advantages:
In the embodiment of the invention, when certain user initiated to browse or buy request, then e-commerce platform write down this user's characteristic information, includes but not limited to positional information etc.Then for the seller, thereby can judge that user's request situations can formulate corresponding sales tactics by these characteristic informations of e-commerce platform record; For the buyer, can know with the user who oneself has identical shopping wish which is arranged according to the characteristic information of e-commerce platform record, and can link up with it, therefore can improve the user experience of both parties.
Description of drawings
Fig. 1 is a user information acquiring method embodiment synoptic diagram in the embodiment of the invention;
Fig. 2 is an e-commerce system embodiment synoptic diagram in the embodiment of the invention;
Fig. 3 is an e-commerce platform embodiment synoptic diagram in the embodiment of the invention;
Fig. 4 is an information exhibition platform embodiment synoptic diagram in the embodiment of the invention;
Fig. 5 is that system carries out schematic flow sheet in the embodiment of the invention.
Embodiment
The embodiment of the invention provides a kind of user information acquiring method and e-commerce system and relevant device, is used to improve the user experience of both parties.
In the embodiment of the invention, when certain user initiated to browse or buy request, then e-commerce platform write down this user's characteristic information, includes but not limited to positional information, sex information, age information etc.Then for the seller, thereby can judge that user's request situations can formulate corresponding sales tactics by these characteristic informations of e-commerce platform record; For the buyer, can know with the user who oneself has identical shopping wish which is arranged according to the characteristic information of e-commerce platform record, and can link up with it, therefore can improve the user experience of both parties.
At first the user information acquiring method embodiment in the embodiment of the invention is described below, please joins
Read Fig. 1, the user information acquiring method embodiment in the embodiment of the invention comprises:
101, the sign and the merchandise news of the operation behavior of recording user initiation;
In the present embodiment, when user's request is operated certain commodity, can send an operation requests to e-commerce platform, in this operation requests, carry the object (being certain commodity) that need operate, and the particular type of operation behavior (being the sign of operation behavior), in actual applications, operation behavior can be bought for browsing, deletion etc., be understandable that concrete operation behavior can also not limit for the behavior of other types herein.
102, judge whether this sign is designated as the behavior of browsing or buying behavior, if then execution in step 104, if not, then execution in step 103;
The sign of the operation behavior of carrying in the operation requests that e-commerce platform can send according to the user is judged concrete operation behavior type, and this is a prior art, does not limit herein;
Determining this operation behavior when e-commerce platform is to browse behavior (i.e. the details of certain commodity are browsed in request), or during buying behavior (i.e. certain commodity is bought in request), then execution in step 104.
103, carry out other treatment schemees, and finish embodiment of the invention flow process;
If e-commerce platform judges that by the operation behavior sign Client-initiated operation behavior is not to browse behavior, in the time of neither buying behavior, then handle according to concrete behavior, for example, if the Client-initiated operation behavior is certain commodity of deletion, then e-commerce platform is deleted corresponding merchandise news to user's authentication by the back.
104, judge whether the user logins, if login, then execution in step 105, if not login, then execution in step 106;
If e-commerce platform judges that by the operation behavior sign Client-initiated operation behavior is when browsing behavior or buying behavior, judge then whether the user who initiates this operation requests logins, the process that concrete judgement has been logined is a prior art, does not limit herein.
105, obtain user's address information, and/or sex information, and/or age information, and execution in step 107;
If e-commerce platform judges that the user logins, from can from user's log-on message, obtaining this user's sex information and age information, in addition, can also obtain user's Internet protocol (IP by positioning system, Intemet Protocol) address, or media interviews control (MAC, MediaAccessControl) protocol address, be understandable that, except IP address and MAC Address, e-commerce platform can also obtain the address that other can the identifying user current location by positioning system, does not limit herein.
Need to prove, in the present embodiment, when the user logins, with address information, and/or sex information, and/or age information is as user's characteristic information, be understandable that, in actual applications, on the basis that obtains station address information, the log-on message that can also obtain other types is as characteristic information.
Need to prove that above-mentioned cited characteristic information only is the example in the present embodiment, is understandable that, in actual applications, this characteristic information can also comprise other content, for example other attribute informations of user, or the self information of user's input etc., do not do qualification herein.
106, obtain user's address information, and execution in step 107;
If e-commerce platform is judged user's not login as yet, then can obtain user's IP address by positioning system, or MAC Address, be understandable that, except IP address and MAC Address, e-commerce platform can also obtain the address that other can the identifying user current location by positioning system, does not limit herein.
107, set up corresponding relation between merchandise news and the user's characteristic information.
In the present embodiment, after e-commerce platform gets access to user's characteristic information, then can set up the corresponding relation between merchandise news and the user's characteristic information, and this corresponding relation is sent to the information exhibition platform stores.
Need to prove, after the corresponding relation of having set up between merchandise news and the user's characteristic information, if there is second user to browse or buy these commodity (promptly these commodity are initiated browse request or bought request), then e-commerce platform need upgrade this corresponding relation, the foundation of upgrading is this second user's a characteristic information, and concrete more new technological process will be in the subsequent embodiment illustrated.
In the foregoing description, the information exhibition platform receives relevant information (being the corresponding relation between merchandise news and the user's characteristic information) that e-commerce platform sends afterwards, can carry out displaying with good conditionsi or unconditional displaying to these information:
If displaying with good conditionsi, then when the 3rd user wishes to obtain these information, the 3rd user need send the characteristic information query requests to the information exhibition platform, the authority information that comprises self in this query requests, then the information exhibition platform obtains this authority information, and show corresponding user's characteristic information to the 3rd user according to this authority information, be specifically as follows:, then can know many more user's characteristic information if the 3rd user's authority is high more;
If unconditional displaying, then be that the user's characteristic information that will get access to is carried out shared fully, Any user can get access to user's characteristic information from this information exhibition platform, can make the buyer can share the contact method of self like this, make buyer to link up effectively with general character by the information exhibition platform.
In the above-described embodiments, step 104 and step 105 are optional step, be that e-commerce platform is when browsing behavior or buying behavior in judgement Client-initiated operation behavior, then directly obtain this user's address information, and need not to judge whether this user logins.
In the foregoing description, owing to can show by the information exhibition platform after the e-commerce platform recording user characteristic information, so can so that the seller according to demand situation (number of certain part commodity is bought in for example a certain area, or certain part commodity at which regional sales volume and be subjected to attention rate than higher) formulate corresponding sales tactics, also can be so that the buyer can be known the contact method of other buyers (for example wishing to buy the buyer of same commodity at the same area) with general character, thereby link up effectively, so can improve the user experience of both parties.
The operating process of concrete display platform can for: adopt the mode of histogram or numerical reference to show concern number or the sales volume of certain commodity in the different provinces on the national area map of imagery, can take different colours to show difference for number and the sales volume paid close attention in national each province;
Perhaps
The mode that display platform is directly taked to tabulate is showed characteristic information, promptly shows a tabulation to the user, has comprised in this tabulation at attention rate and the sales volume of certain commodity in different regions;
Need to prove that the process of above-mentioned displaying only is several examples, in actual applications, concrete way of presentation and mode are not done qualification herein.
At the buyer, histogram or the numeral of clicking certain province on the above-mentioned zone map then can be known the information of paying close attention to certain commodity in this province or buying the buyer of certain commodity, shared contact method as these buyers, then can pass through these contact methods and these buyer's initiation session, concrete session can be instant telecommunication session, or the other types session, do not do qualification herein.
For ease of understanding, describe with an instantiation below:
Wish to buy the notebook of an X model at certain user A in Shenzhen, then it is by the notebook of e-commerce platform to the information browse X of its displaying model, then e-commerce platform receives the operation requests that this user A sends, operation in this operation requests corresponds to X model notebook, and operation behavior is to browse behavior;
E-commerce platform determines that according to operation behavior the operation behavior of this user A is for browsing behavior, the characteristic information of recording user A then, suppose that user A logins, then e-commerce platform can know that according to the log-on message of user A the sex of user A is the man, age is 26, in addition, e-commerce platform can also know that the current IP address of user A is xxx.xxx.xxx.xxx by positioning system, and determine that by the IP address base administrative region of this IP address correspondence is Shenzhen, so far, the user's characteristic information of the user A that e-commerce platform is determined is: Shenzhen, man, 26 years old.
E-commerce platform is set up corresponding relation according to the merchandise news and the user's characteristic information that get access to, shown in the table specific as follows:
Table 1
| Commodity | User's characteristic information |
| X model notebook | Shenzhen, man, 26 years old |
When user B browsed this X model notebook, e-commerce platform obtained the user's characteristic information of this user B equally, is assumed to be: Shenzhen, woman, 22 years old.Then e-commerce platform upgrades the corresponding relation of above-mentioned foundation, obtains following table:
Table 2
Be understandable that when having other users to browse or buy this X model notebook again, e-commerce platform all can upgrade this corresponding relation.
E-commerce platform is after having set up corresponding relation, corresponding relation can be sent to the information exhibition platform, carry out information exhibition by the information exhibition platform, for example there is certain user C to wish to know the demand information of X model notebook, then it sends the characteristic information query requests to the information exhibition platform, and in this query requests, carry the authority information of self, after the information exhibition platform obtains this request, obtain authority information wherein, if this authority information is designated as domestic consumer, then the information exhibition platform is as shown in the table to the information that user C shows:
Table 3
If this authority information is designated as VIP user, then the information exhibition platform is as shown in the table to the information that user C shows:
Table 4
Be understandable that the information exhibition platform can also unconditionally be showed whole characteristic informations to all users, concrete implementation and application mode are relevant with concrete application, do not limit herein.
In addition, the contact method that the information exhibition platform can also provide according to the user is showing on the platform that the contact method of the buyer with general character is so that can link up effectively between the buyer.
Introduce the e-commerce system embodiment in the embodiment of the invention below, see also Fig. 2, the e-business implementation example in the embodiment of the invention comprises:
E-commerce platform 201 is used for the sign of the operation behavior that recording user initiates; Indicating described operation behavior when described sign is when browsing behavior or buying behavior, obtains described user's characteristic information, and described characteristic information comprises positional information, or sex information, or age information;
Information exhibition platform 202 is used to the characteristic information of showing that described e-commerce platform gets access to.
The operating process of concrete information exhibition platform 202 can for: adopt the mode of histogram or numerical reference to show concern number or the sales volume of certain commodity in the different provinces on the national area map of imagery, can take different colours to show difference for number and the sales volume paid close attention in national each province;
Perhaps
The mode that information exhibition platform 202 is directly taked to tabulate is showed characteristic information, promptly shows a tabulation to the user, has comprised in this tabulation at attention rate and the sales volume of certain commodity in different regions;
Need to prove that the process of above-mentioned displaying only is several examples, in actual applications, concrete way of presentation and mode are not done qualification herein.
At the buyer, histogram or the numeral of clicking certain province on the above-mentioned zone map that information exhibition platform 202 is showed then can be known the information of paying close attention to certain commodity in this province or buying the buyer of certain commodity, shared contact method as these buyers, then can pass through these contact methods and these buyer's initiation session, concrete session can be instant telecommunication session, or the other types session, do not do qualification herein.
See also Fig. 3, e-commerce platform embodiment comprises in the embodiment of the invention:
Record cell 301 is used for the sign of the operation behavior that recording user initiates;
Characteristic acquisition unit 302, being used for indicating described operation behavior when described sign is when browsing behavior or buying behavior, obtains described user's characteristic information, described characteristic information comprises positional information, or sex information, or age information.
Need to prove that above-mentioned cited characteristic information only is the example in the present embodiment, is understandable that, in actual applications, this characteristic information can also comprise other content, for example other attribute informations of user, or the self information of user's input etc., do not do qualification herein.
Wherein, record cell 301 also is used to write down the information of the commodity that described user browses or buy;
Correspondingly, this e-commerce platform can further include:
Corresponding relation is set up unit 303, is used to set up the corresponding relation between merchandise news and described user's the characteristic information;
Storage control unit 304 is used for sending described corresponding relation to the information exhibition platform, is used to indicate described information exhibition platform to store described corresponding relation.
E-commerce platform in the present embodiment can further include:
Corresponding relation updating block 305 is used for when receiving second Client-initiated to the browse request of described commodity or when buying request, upgrades described corresponding relation according to described second user's characteristic information.
See also Fig. 4, information exhibition platform embodiment comprises in the embodiment of the invention:
Request receiving element 401 is used to receive the characteristic information query requests that the 3rd user sends;
Acquiring unit 402 is used to obtain described the 3rd user's user right information;
Display unit 403 is used for showing characteristic of correspondence information according to described user right information to described the 3rd user.
For ease of understanding, below in conjunction with Fig. 5 the e-commerce system in the embodiment of the invention is carried out flow process and describes:
When the user browses or buys certain commodity, obtain this user's user's characteristic information by e-commerce platform, and set up corresponding relation in conjunction with merchandise news, corresponding relation is sent to the information exhibition platform;
When seller requests is obtained conditions of demand, information exhibition platform validation seller's level of identity, and show corresponding user's characteristic information to it according to this seller's level of identity, in general, seller's level of identity is high more, and the user's characteristic information that can know is also many more;
In addition, the information exhibition platform can also be showed user's contact method, makes the buyer with general character to link up effectively.
Need to prove, in order to guarantee user's personal information security, the information exhibition platform is a user gradation for the displaying foundation of contact method herein, for example user A wishes to see the buyer's who bought certain commodity contact method, then the information exhibition platform is showed the contact method of different stage to user A according to the grade of user A, if user A is an advanced level user, then can show the buyer's who bought these commodity phone or phone number to user A, if user A is an intermediate users, then can show the buyer's bought these commodity instant messaging number (user A can carry out instant telecommunication session by mode and this buyer who clicks the tag icon that this buyer shows by the WEB mode) to user A, if user A is a domestic consumer, then can show the buyer's who bought these commodity email address to user A.
One of ordinary skill in the art will appreciate that all or part of step that realizes in the foregoing description method is to instruct relevant hardware to finish by program, described program can be stored in a kind of computer-readable recording medium, this program comprises the steps: when carrying out
The sign of the operation behavior that recording user is initiated;
Indicating described operation behavior when described sign is when browsing behavior or buying behavior, obtains described user's characteristic information, and described characteristic information comprises positional information at least.
The above-mentioned storage medium of mentioning can be a ROM (read-only memory), disk or CD etc.
More than a kind of user information acquiring method provided by the present invention and e-commerce system and relevant device are described in detail, for one of ordinary skill in the art, thought according to the embodiment of the invention, part in specific embodiments and applications all can change, in sum, this description should not be construed as limitation of the present invention.
Claims (11)
1, a kind of user information acquiring method is characterized in that, comprising:
The sign of the operation behavior that recording user is initiated;
Indicating described operation behavior when described sign is when browsing behavior or buying behavior, obtains described user's characteristic information, and described characteristic information comprises positional information at least.
2, method according to claim 1 is characterized in that, the described step of obtaining described user's characteristic information comprises before:
Judge whether described user logins;
The described step of obtaining described user's characteristic information comprises:
If described user logins, then obtain described user's address information, and/or sex information, and/or age information;
If described user does not login, then obtain described user's address information.
3, method according to claim 2 is characterized in that, described address information is the Internet protocol IP address, or the medium access control protocol MAC Address.
4, according to each described method in the claim 1 to 3, it is characterized in that described method also comprises:
Write down the information of the commodity that described user browses or buy;
Set up the corresponding relation between merchandise news and described user's the characteristic information;
Preserve described corresponding relation.
5, method according to claim 4 is characterized in that, described method also comprises:
Receive of browse request or the purchase request of second Client-initiated to described commodity;
Characteristic information according to described second user upgrades described corresponding relation.
According to each described method in the claim 1 to 3, it is characterized in that 6, the described step of obtaining described user's characteristic information comprises afterwards:
Receive the characteristic information query requests that the 3rd user sends;
Obtain described the 3rd user's user right information;
Show characteristic of correspondence information according to described user right information to described the 3rd user.
7, a kind of e-commerce system is characterized in that, comprising:
E-commerce platform is used for the sign of the operation behavior that recording user initiates; Indicating described operation behavior when described sign is when browsing behavior or buying behavior, obtains described user's characteristic information, and described characteristic information comprises positional information, or sex information, or age information;
The information exhibition platform is used to the characteristic information of showing that described e-commerce platform gets access to.
8, a kind of e-commerce platform is characterized in that, comprising:
Record cell is used for the sign of the operation behavior that recording user initiates;
Characteristic acquisition unit, being used for indicating described operation behavior when described sign is when browsing behavior or buying behavior, obtains described user's characteristic information, described characteristic information comprises positional information, or sex information, or age information.
9, e-commerce platform according to claim 8 is characterized in that,
Described record cell also is used to write down the information of the commodity that described user browses or buy;
Described e-commerce platform also comprises:
Corresponding relation is set up the unit, is used to set up the corresponding relation between merchandise news and described user's the characteristic information;
Storage control unit is used for sending described corresponding relation to the information exhibition platform, is used to indicate described information exhibition platform to store described corresponding relation.
10, according to Claim 8 or 9 described e-commerce platforms, it is characterized in that described e-commerce platform also comprises:
The corresponding relation updating block is used for when receiving second Client-initiated to the browse request of described commodity or when buying request, upgrades described corresponding relation according to described second user's characteristic information.
11, a kind of information exhibition platform is characterized in that, comprising:
The request receiving element is used to receive the characteristic information query requests that the 3rd user sends;
Acquiring unit is used to obtain described the 3rd user's user right information;
Display unit is used for showing characteristic of correspondence information according to described user right information to described the 3rd user.
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| Application Number | Priority Date | Filing Date | Title |
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| CNA2008100981191A CN101271563A (en) | 2008-05-13 | 2008-05-13 | User information acquiring method, electronic business system and correlated equipment |
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| CNA2008100981191A CN101271563A (en) | 2008-05-13 | 2008-05-13 | User information acquiring method, electronic business system and correlated equipment |
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| CN101944135A (en) * | 2010-10-22 | 2011-01-12 | 道有道(北京)科技有限公司 | Information processing system and method |
| CN102194191A (en) * | 2011-05-16 | 2011-09-21 | 许昌义 | Operation method for changing electronic edition to paper edition |
| CN102291384A (en) * | 2011-05-25 | 2011-12-21 | 辜进荣 | Precise classification internet interaction platform |
| CN103064851A (en) * | 2011-10-20 | 2013-04-24 | 阿里巴巴集团控股有限公司 | Information search method and information search device of website content |
| CN104462337A (en) * | 2014-12-04 | 2015-03-25 | 上海理工大学 | Online shopping situation display device |
| CN105096136A (en) * | 2015-06-30 | 2015-11-25 | 努比亚技术有限公司 | Help-seeking service system and help-seeking request processing method |
| CN105608610A (en) * | 2016-03-22 | 2016-05-25 | 北京京东尚科信息技术有限公司 | Information push method and device |
| WO2016127632A1 (en) * | 2015-02-13 | 2016-08-18 | 百度在线网络技术（北京）有限公司 | Method, system, and computer device for electronic payment behavior-based data processing |
| CN106296275A (en) * | 2016-08-03 | 2017-01-04 | 四川易想电子商务有限公司 | A kind of information processing method being applied to online transaction |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN101944135A (en) * | 2010-10-22 | 2011-01-12 | 道有道(北京)科技有限公司 | Information processing system and method |
| CN102194191A (en) * | 2011-05-16 | 2011-09-21 | 许昌义 | Operation method for changing electronic edition to paper edition |
| CN102291384A (en) * | 2011-05-25 | 2011-12-21 | 辜进荣 | Precise classification internet interaction platform |
| CN103064851A (en) * | 2011-10-20 | 2013-04-24 | 阿里巴巴集团控股有限公司 | Information search method and information search device of website content |
| CN103064851B (en) * | 2011-10-20 | 2016-03-02 | 阿里巴巴集团控股有限公司 | A kind of web site contents information query method and device |
| CN104462337A (en) * | 2014-12-04 | 2015-03-25 | 上海理工大学 | Online shopping situation display device |
| WO2016127632A1 (en) * | 2015-02-13 | 2016-08-18 | 百度在线网络技术（北京）有限公司 | Method, system, and computer device for electronic payment behavior-based data processing |
| CN105096136A (en) * | 2015-06-30 | 2015-11-25 | 努比亚技术有限公司 | Help-seeking service system and help-seeking request processing method |
| CN105608610A (en) * | 2016-03-22 | 2016-05-25 | 北京京东尚科信息技术有限公司 | Information push method and device |
| CN106296275A (en) * | 2016-08-03 | 2017-01-04 | 四川易想电子商务有限公司 | A kind of information processing method being applied to online transaction |
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Application publication date: 20080924 |